Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Improve Conversion Rates ? Load Times > NetSparsh - Viral Content you Love & Share

Improve Conversion Rates ? Load Times

Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what's wrong? Your site may simply be to slow.

Load Times ? Are You Driving A Ferrari or Moped?

Give some thought to the sites you have visited of the past few weeks. Were you willing to wait 20 seconds for a site to load or did you hit the back button? Why would visitors to your site behave any differently? They won't.

Webmasters, designers and site owners universally access the web through high-speed connections. Because of this, it is easy to forget roughly 45% of surfers use dial-up connections. While your site may appear to load quickly on your high-speed connection, have you tried loading it on a 56k connection? The results can be shocking.

Sites that appear to load quickly on a high-speed connection can take forever on 56k. It is not unheard of to find a "fast site" actually takes 30, 50 or 80 seconds to load on a 56k. Sometimes, the load time is so slow the browser will actually "time out" and fail to show anything. If your site has this problem, 45% of the hits are worthless. Worse, those frustrated surfers are unlikely to try to access your site in the future even if you fix the speed problems.

How fast should a page load on a 56k connection? As fast as possible, but no slower then 25 seconds. If you can get 56k load times below 10 seconds, you can turn a negative into a competitive advantage. Surfers come back to fast sites.

Determining Load Times

The best way to determine the load time for your site is to actually use a 56k connection. While this solution isn't particularly technical, it will let you see exactly what your prospects are seeing when they visit the site. You will be able to see what loads quickly and what appears slowly. This should let you isolate particular elements in need of optimizing.

Server statistics can also provide you with evidence of slow load times. Are users spending a lot of time on entry pages, but not visiting internal pages? Either you have poor content or a loading problem.

Finally, you can also use diagnostic programs to test load times. Typically, the programs will kick out estimated load times for dial-up, DSL and T1 connections. Make sure you test your home page and internal pages. Diagnostic programs are excellent tools, but don't get lazy. Make sure you physically watch your site load on a dial-up connection. The experience will prove invaluable to improving your site and conversion rates.

Improving Performance

The steps needed to improve the performance of your site often depend on the nature of the site. A database driven site will have different issue than a graphic intense site. There are, however, universal factors that can be checked:

1. Graphics: Typically, browsers have to make a connection for each image on a page. The more you have, the longer the load time. Limiting the number and size of graphics can help.

2. Tables: If you use tables, try to break them up into smaller modules. Large tables can negatively impact load times.

3. Multimedia: If it flashes, explodes, spins or blinks, consider ditching it. Yes, it looks great, but is it worth 45% of your audience?

4. Size: Scrutinize the size of your pages. The bigger the page, the slower the load times. It shouldn't be a problem if the page is comprised of text, but large pages with lots of code will load slowly.

Cheer up if you have a speed problem! Yes, you've lost a lot of business, but now you can fix it. Most of your competitors will never figure it out. That puts you ahead of the game.

Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Coinpedia (press release) (blog)

Top 10 Crypto Web Development Company
Coinpedia (press release) (blog)
After the emergence of the first cryptocurrency in 2009, a chain of reactions started leading to the growth and development of the cryptocurrency industry. Here we are listing the Top ten companies that are leading in cryptocurrency web and application ...


Business 2 Community

4 Ways to Ensure Effective Web Development
Business 2 Community
When it comes to building a new website, many businesses choose to focus predominantly on the design aspect of the project when approaching agencies to carry out the work. Whilst design is a vital part to any web development project, there are a vast ...


Customer Think

Know about the current trends in web development
Customer Think
In case of web development, you may have probably heard that the only constant is the change. It is an industry-defining statement as web development keeps on changing. User expectations are evolving rapidly, and it is quite essential than ever before ...


Neowin

Pay What You Want for this Full Stack Web Development Bundle
Neowin
Today's highlighted deal comes via our Online Courses section of the Neowin Deals store, where you can Pay What You Want for the Full Stack Web Development Bundle. The world's best developers are Full Stack developers. Here's 122+ hours of ...


Which are the best tools for front-end web development?
SitePoint
They are not really front-end development tools but essential for monitoring your site as far as a user is concerned. Everything may work locally on your desktop but could possibly have online problems. Their suggestions and help pages are also good.


Chicago Business Journal

Sun-Times partnering with Vox Media for website development
Chicago Business Journal
New York-based Vox Media is coming to the rescue of the Chicago Sun-Times. Vox and the Sun-Times announced Thursday a new partnership to redesign the Sun-Times entire website — top to bottom.

and more »

AroundtheO

New Portland program focuses on coding and web development
AroundtheO
In an effort to meet regional demand for web developers, the UO will offer a new 24-week coding course in Portland starting this January. The University of Oregon Coding Boot Camp is a part-time program is geared toward adult learners and working ...

and more »

International Association of Athletics Federations

Job vacancy: Marketing and web development project manager
International Association of Athletics Federations
The IAAF is seeking a marketing and web development project manager at its Monaco headquarters. Reporting to the chief information officer, the marketing and web development project manager will oversee several projects and ensure that information ...


Intermediate PHP Web Developer
Bizcommunity.com
Dreamsmiths is searching for a capable Intermediate Web Developer to join our growing team, ideally the candidate should have experience working in a development team or team environment. The candidate should be capable of building and maintaining ...


Project6 Receives 2018 WebAward for Outsanding Achievement in Web Development for Clackamas Community ...
Markets Insider
EMERYVILLE, Calif., Sept. 25, 2018 /PRNewswire-PRWeb/ -- San Francisco Bay Area website design and development company Project6 is proud to announce that it has been awarded the 2018 WebAward for Outstanding Achievement in Web Development ...

Google News

What YOU Should Know Before Getting A Web Site!

Everyday thousands of new businesses make the leap and take... Read More

Trinkets, Lockets And Empty Pockets

It never ceases to amaze me how many people set-up... Read More

Five Essential Questions to Answer Before Creating Your First (or second...or third) Website

Right after the thought, "I need a website," people usually... Read More

Web Coach Tip: What You Should Know About DIY Web Sites

Recently, a friend asked "What's the deal with those DIY... Read More

Web Content Strategy 101

Your content is what gets you in search engines, speaks... Read More

What Works and What not Works for Your Internet Business

"Build it and they will come."--Filed of Dreams (1989) If... Read More

Art, Artists, and the Web:Part: 2--First Steps in Building an Artist?s Website

What you should do and know if you are an... Read More

Website Conversion Rate: More Keywords Equals More Sales

Your website conversion rate should concern you. This simply refers... Read More

From Search to Sale

The Internet car buyer is an elusive animal. Trying to... Read More

Art, Artists and the Web: Part 4--What to Do After a Website is Designed

What to do if you are an artist after you... Read More

Are You Being Scammed By Your Web Design Company?

This is a growing concern amongst many business owners. Does... Read More

Are You Losing Sales Because of These 4 Simple Website Mistakes?

Losing website sales and traffic is sometimes simply a case... Read More

What is The Google Toolbar?

No matter what browser you may want to use, you... Read More

Earn On Offshore Web Design and Development

If you have some experience in web site design and... Read More

Build It and They Will Come

Build it and they will come is not always true;... Read More

Optimal Website Design

Optimal website design is the art of logical navigation.It will... Read More

Stop Losing Precious Web Site Traffic to the Dreaded World Wide Web Black Hole

You work hard to build traffic to your web page.... Read More

Build or Buy a CMS?

Creating a content management system either from scratch,... Read More

Benefits Of An Accessible Website: Part 2 - The Business Case

The DDA (Disability Discrimination Act) states that service providers must... Read More

FREE Amber Alert Tickers for Your Website

Project Safekids provides webmasters a valuable tool which could save... Read More

Frequent Business Question: How Do You Start a Web Business?

Today it seems everyone is jumping on the entrepreneur bandwagon,... Read More

Remember This When Building A New Site - Beginners Guide

I recently helped my mom to launch a website (www.mom2me.com)... Read More

Build a Strong Foundation for Creating Your First Online Identity ? Notes for Beginners

If you are looking for creating your online presence you... Read More

Website Globalization

Globalize Your WebsiteThe Internet has unlocked a wide array of... Read More

The Dos and Donts of Launching a Small Business Website

Launching a new small business website is often a long... Read More