Build It and They Will Come

Build it and they will come is not always true; you have to form a relationship with the company before you will get quality attendees or participants for a free service.

The key to a human's heart is through food. The key to a web surfer is free information and products. Simply offering free information is not enough to bring visitors to your site. The offering has to have substance and also be worthwhile. The web surfer is constantly asking, "What is in it for me?" If what you are providing is of value, then the word will get out fast. Your service can be anything from free training, white papers, advice, or even a newsletter. Even though you will have the information available, you must still advise everyone you know that it is in place.

My husband does a lot of volunteer work for Rotary and is the district webmaster. He has placed hundreds of pages of information on this site, offering the various clubs tools they can use. Although some do extensively, there are others that have difficulty understanding why they would go there. He spends a great deal of his time showing the value of the site. He even posted free e-learning components on the site so that they could learn how to use an application. It takes work to show people the value.

Eventually over a period of a couple of years, the website was being used by almost every club. Now, they are submitting information about events so that their club is part of the process. You should look at your site in the same way, it is a tool for your customers to access free information, and the more valuable you make that information, the more often they will look on the web. If your free information is only hype, they will turn away in droves.

Although you do not want to overwhelm anyone with information, you can make your site very informative. Make it easy to navigate and find what they want. If you have more information to give out than can be professionally displayed, you could consider putting out a newsletter on current events and other newsworthy items.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

In The News:

Web Design Jobs  Southern New Hampshire University
Web Developer  Seven Days
Senior Web Developer  Charlotte Agenda
Online teaching workshop  The Tribune India

Why Is No-one Buying From My Website?

Are you, like many other website owners, frustrated at the... Read More

Art, Artists and the Web: Part 3--What to Put on an Artist?s Website

What to put your the website if you are an... Read More

FREE Amber Alert Tickers for Your Website

Project Safekids provides webmasters a valuable tool which could save... Read More

17 Tips to Plan a Website

Everyone wants one.Everyone wishes they knew how to make one.SOME... Read More

Three Things Every Website Should Do

When I started my company in 2002, I knew I... Read More

Search Engines and Customers Want Focused Web Site Content

How do you decide on the content, products and or... Read More

Web Content: How Much Should I Pay?

When web content gets discussed on webmaster bulletin boards, the... Read More

50 Ways To Use Your Website

A website is the most versatile and cost-effective marketing tool... Read More

Art, Artists, and the Web:Part: 2--First Steps in Building an Artist?s Website

What you should do and know if you are an... Read More

For Newer Sites, Web Marketing Depends On Titles & Links!

We all start out the same. Some have budgets, some... Read More

Content Management

More and more businesses are recognizing the importance of content... Read More

Marketing Your Business Online

As a business you can't afford to ignore the Internet... Read More

Five Essential Questions to Answer Before Creating Your First (or second...or third) Website

Right after the thought, "I need a website," people usually... Read More

Websites for Writers ? Why You Need One and How to Get Started Today

It may seem like the publishing industry's equivalent of Beanie... Read More

You May Be Losing Valuable Traffic - And Not Even Know It!

Here's something you may never have thought of before:If I... Read More

Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image Bit-Depth

Are bloated images slowing down your web site and causing... Read More

The Most Important Aspect of Writing Web Copy

There is an ongoing debate about web copy. Some say... Read More

Do Authors Need a Website?

"I am a writer, not a business-person. I don't want... Read More

How To Get Profits From Your 404 Page Not Found File

"'Page Not Found' on this Server. Check the URL and... Read More

Building Websites with Directory Generator

Directory Generator, a product from Armand Morin and Marc Quarles,... Read More

Are You Overlooking the Benefits of Using Sub-Domains within Your Web-hosting account?

One of the most useful features offered by some web... Read More

Web Development Processes and Technical Environments

The process of Web application development is critical to the... Read More

Why a CSS Website Layout Will Make You Money

Although CSS layouts have been around for years, they haven't... Read More

Web Accessibility Myths

With more and more countries around the world passing laws... Read More

What YOU Should Know Before Getting A Web Site!

Everyday thousands of new businesses make the leap and take... Read More