Website Conversion Rate: More Keywords Equals More Sales

Your website conversion rate should concern you. This simply refers to how many visitors to your website it takes before you make a sale. It is called conversion because you are 'converting' a casual visitor into a buyer. Website conversion should concern you because when you can increase the rate at which your website visitors convert into buyers, you make more money without increase your costs. Let me explain.

If you get one sale for every one hundred visitors to your sales page on your website, you effectively have a conversion rate of one percent. It may be possible for you to make simple changes to your website that can result in an increased number of sales conversions.

So if you can get two people to convert to a sale per hundred instead of only one, you've effectively doubled your sales without increasing your costs, your traffic or your effort. It's for this reason that your website conversion rate should be something you know and are working to improve.

So how can I improve my conversion rate?

Improve your conversions by making changes to the headline of your website. The very first text that appears on a web page will most often determine if someone keeps reading or clicks away. The headline you use should speak to the visitor and make them want to keep reading to find out what you have to say.

Avoid being cute or witty just to get a laugh. Your objective is to get them to read more. Do this well and your job is more than half done. Do it poorly though, and nothing else will help much.

Write with the 'skimmer' in mind

Studies of people using the internet have found that the vast majority of surfers skim through a document before they decide to read it. This is a big reason why the headline is important. You should also write your sales page with sub headings that are focused on benefits your target visitor will get by using your product or service.

As your visitor skims your sales page, they will stop to read what grabs their attention. If enough of the content interests them, then and only then will they go back to the top of your web page and start reading from the beginning. People are in a hurry. They want to know what's in it for them right away. Make sure your page answers that question clearly and quickly.

Above all, make sure you test everything you do. Don't simply rely on gut feeling. Too many marketers make that mistake and it end up costing them a lot of money and lost sales.

Joe Duchesne is the co-founder of Yowling. They offer a web site builder that allows anyone to create their own website in no time at all with little computer skills. Visit http://www.yowlingbuilder.com for more details. Reprint this article freely as long as you keep the links in this resource box live and clickable.

In The News:

Outsource Web Development: Lessons to Keep in Mind  YourStory.comWhen a company decides to take outsource web development services, there are many aspects that it judges the outsourcing company before finalizing the ...
What are the latest web development Trends For businesses In 2019?  YourStory.comIt's impossible to go along with web development trends; because it is subject to change. Rarely, a week passes without any release of a new JS framework, ...
How Link Digital left web development behind to drive data growth  ITworldMaking its mark as a Canberra-based web development company in 2001, Link Digital began moving towards open data services about five years ago, based ...
The Web Development Capabilities You Need For Your Small Business  Customer ThinkResearch has found that less than two-thirds of small businesses have websites. Thankfully, over half of those without websites say they plan to build a site in ...
LogRocket nabs $11M Series A to fix web application errors faster  TechCrunchEvery time a visitor experiences an issue on your website, it's going to have an impact on their impression of the company. That's why companies want to resolve ...
Top 5 WordPress Development Companies in the World  YourStory.comAre you searching for top WordPress development companies? We are providing you the list of top and best WordPress development companies in the world.
Panic announces all new web development editor coming this year as Coda 2 successor  9to5MacThe developers at Panic today revealed some major changes coming soon to its web development offerings. The company says that later this year, it will release ...
Become a full stack web developer with 46+ hours of training for $29  XDA DevelopersMany developers only focus on one or two languages. By specializing in this way, you rule yourself out of many great opportunities. In contrast, full stack ...
10 Web Development Tips to Better Your Website Success  Thrive GlobalThe most common mistake any firm or individual can make when endeavor out on a new website project is to consider that design is everything. I can assure you ...
5 Questions to Ask Remote Web Developers  DevOps.comHere are some questions to ask when interviewing remote web developers to understand whether they'd be a good fit for working remotely.
Tech internships in IoT, web development social media; highest stipend Rs 15,000  The Indian ExpressHere is a list of internships in the technology domain, from the latest internet of things (IoT) to social media, Bangalore has many openings. Students with ...
The seven deadly sins of web design  Packt HubFor a great website, web developers meet client demands while at the same time thinking about users. Gary stevens discusses more such in his article.
Daily Deal: The Complete Full Stack Web Development Master Class Bundle  TechdirtThe $19 Complete Full Stack Web Development Master Class Bundle is seven courses covering today's hottest web frameworks and technologies. You'll start ...
Top Web development tips to get the success of your website - WhaTech  WhaTechWebsites are a crucial part of a business. In today's business world, not having a website for your business will make you lack behind your competitors because ...
Bottrell Media - Web Development  WhaTechBottrell Media provides professional Website Design and Development services in Sydney, Maitland, Newcastle, Gold Coast, Brisbane, and Melbourne. Contact ...
Tips to improve your web development process - WhaTech  WhaTechJust like Google, Safari or any other search engine, web development services make changes regularly to get the best practices. If you want the best web ...
SynapseIndia reaches a landmark in web development - WhaTech  WhaTechSynapseIndia has achieved a new milestone in web development. The company has delivered thousands of website development & maintenance projects.
OMNICOMMANDER Launches Upgraded Website Showcasing Industry Leading Web Development and Marketing Services  PRNewswireMIRAMAR BEACH, Fla., March 11, 2019 /PRNewswire/ -- OMNICOMMANDER, a financial technology firm specializing in website design, social media ...
Learn how to build better web experiences with this $29 UI/UX course bundle  The Next WebSimple, streamlined designs, consistent color schemes and a decluttered screen. Those are all tenets by which a strong web developer designs and builds.
10 programming languages that are in demand among top hiring companies  Express ComputerCoding continues to be one of the most in-demand skills in the job market. Many professionals are considering getting into the field. Possessing the required ...
Google launches Flutter 1.2 and Dart DevTools, a web-based suite of programming tools  XDA DevelopersFlutter is one of the newest additions to the arsenal for app developers. It's a UI framework for building beautiful, fluid, and interactive cross-platform native apps ...
Software Development & Technology in 2009 V/S 2019: Let’s Do The #10YearChallenge  YourStory.comLooking back on the years that have gone by and reminiscing how far we have come along in these years is an activity that everyone enjoys. This is proved by ...
Front End Web Developer - Aceable  Built In AustinAceable is hiring for a Front End Web Developer in Austin. Find more details about the job and how to apply at Built In Austin.
Digital Marketing Underdogs: Quora and HARO [Case Study]  Business 2 CommunityMarketing is about getting noticed. In a world full of digital noise, this is easier said than done. But, it's not impossible. In addition to the connections you make ...
Bridgepoint Education Announces it has Acquired Fullstack Academy, a Premier, Innovative Web Development School  PRNewswireSAN DIEGO, March 12, 2019 /PRNewswire/ -- Bridgepoint Education, Inc. (NYSE: BPI) today announced that it has acquired Fullstack Academy, ...
This bundle brings the JavaScript essentials together — and it’s just $12  The Next WebSure, HTML and CSS are the foundations of web development, offering the basic structure and formatting that make web pages and apps what they are today.
We're hiring! Web Developer/Programmer  Catholic OutlookThe purpose of the Web Developer/Programmer role is to ensure that the websites, intranet and other digital channels of the Diocese of Parramatta are ...
Microsoft's TypeScript programming language rising fast, almost makes top 10  ZDNetMicrosoft TypeScript is popular and it's here to stay as a prominent language, according to analyst RedMonk.
Node.js vs PHP: Which Language is Being Preferred by Developers?  TechnotificationPHP is may be the cornerstone of the web. However, a recent survey highlights that developers have started shifting to Node.js for backend.
Explanation: The Rise Of Full Stack Developers  MobileAppDailyAfter an immense amount of research we have curated a suitable explanation on the rise of full stack developers in 2019.
5 useful Visual Studio Code extensions for Angular developers  Packt HubVSCode has become very popular among Angular developers for running Angular CLI. This post looks at 5 VSCode extensions useful for Angular developers.
Hey Web Development Firms, Mercy Corps Wants A Knowledge Portal Built For Them In Zimbabwe  Technology ZimbabweMercy Corps, a US founded international humanitarian organisation is looking for a web development company to build a knowledge portal for some of their ...
10 Popular JS IDEs For Java Developers  Analytics India MagazineIntegrated Development Environment (IDE) is crucial while coding for larger programming projects as they help in handling the code smoothly.
Why hiring Full Stack Developers makes more sense for MVP Development - WhaTech  WhaTechA Minimum Viable Product (MVP) is the backbone of any product, website or mobile application. A full stack developer is a Jack-of-all-trades developer. They are ...
Fast-growing web developer wins big at London chamber awards  The London Free PressA growing London technology business has been named large business of the year by the London Chamber of Commerce.
Stop using Chrome, Install Brave Browser! Wikipedia Co-founder Tells You Why  Ethereum World NewsUser privacy and the risks associated with data leaks should be a priority for today's globalized society, and Larry Sander, co-founder of Wikipedia, is fully aware ...
TypeScript’s Quiet, Steady Rise Among Programming Languages  WIREDMicrosoft's programming language TypeScript has become one of the most popular languages among developers, at least according to a report published by ...
Benefits of Using Symfony in the Development of a Web Application for Your Business  The Future of ThingsIt is an inescapable fact that we live in an online world. In this world, any serious business that wants to get noticed and grow needs to have a web presence — a ...
Digital Marketing Manager/Jr. Web Developer (#19-019) Job Opening in Kenmore, Washington  Chief MarketerBastyr University is seeking a qualified candidate to fill the Digital Marketing Manager/Jr. Web Developer position. This person will collaborate with a team of ...
Catalyst Connect Expands Their Web Development Team to Offer Additional Services to Their Zoho Clients  PR WebPremier Zoho Implementation Partner, Catalyst Connect has announced the expansion of their Web Development Team and now offers Website Design and ...
Oxford dictionary adds ‘chuddies’ to list  The HinduThe word became popular after it was used as part of a catchphrase in a British television show.
How to Develop an E-Commerce Mobile App  YourStory.comMany reasons to say “why having an e-commerce app is beneficial to businesses.” And how advantageable it is to have an e-commerce mobile app for your ...
Learn to code with 73 hours of beginner-friendly training  Popular ScienceLearning to code is one of the best personal investments you can make. While many developers earn six figures, coding skills are highly valued in many other ...
Why Magento App Development is the Best Fit For Your Business?  YourStory.comThe platform that is making waves in the eCommerce development is Magento. It facilitated a spurt in the development of the native online application.
Code Boot Camp: Augusta's next wave of web developers  WJBF-TVMore and more technology companies are moving to Augusta, making the city the hub of cyber command.
Baseball’s Worst Team Is Finally Joining the 21st Century  The Wall Street JournalDuring a 115-loss season in 2018, the Baltimore Orioles were far behind other teams in analytics. They are now taking steps to catch up.
BJP website hacked, Narendra Modi memes added with Bohemian Rhapsody  India TodayMultiple social media users reported on Tuesday that the Bharatiya Janata Party's website was hacked, and shared screenshots of an unflattering meme ...
Top Web Development Trends 2019  YourStory.comWeb Development Trends 2019 Do you know global internet users number have surpassed 4 billion in 2018? It is found in a recent study by We Are Social and ...
The Crucial Role of AI in Web Development  Analytics InsightArtificial intelligence is undeniably no longer a buzzword in the web development space. AI in web development is used to design automation, integrating into ...
Meet Shavini Fernando, developer of a wearable vital monitoring device  Technical.ly DCFernando presented her product, OxiWear, at Georgetown University's second annual "Bark Bank" pitch competition last year and took home $35,000 in prizes.
With its Elasticsearch distribution, Amazon Web Services sends more shockwaves through open-source software  GeekWireNobody really knows what lies ahead for the future of open-source software as cloud computing becomes the dominant force in enterprise tech, but the times are ...
Vitalik Buterin: High Ethereum Price Good for Security, Ecosystem Development  CointelegraphNews. Ethereum (ETH) co-founder Vitalik Buterin says that high ether prices are important both for network security and the wider ecosystem's development.
Web developer offers services to city council | Local News | ncnewsonline.com  New Castle NewsNew Castle City Council expects to start rebuilding its website.
Brexit endgame: European Union takes back control  Brookings InstitutionAfter the British parliament defeated Prime Minister Theresa May's deal with the European Union for a second time in mid-March, it narrowly supported a request ...
5 Ways in Which Data Science Is Revolutionizing Web Development  Analytics InsightTechnology is a highly dynamic field where new advancements keep coming every day. The data is the next big thing about this modern digital age.
A Quick Primer on Managing Your Web-Development Tasks  EntrepreneurNeed to modify your website or app? Here are the tips you'll need to do that right.
'One Nation One Card': PM Narendra Modi launches mobility card that would work across country  Economic TimesAhmedabad: PM Narendra Modi Monday launched the indigenously-developed National Common Mobility Card (NCMC) to enable people to pay multiple kinds ...
Top 10 Image Formats That Are Best for Web Development  YourStory.comWeb application development is one of the biggest trends in this era because now a day's software has tons of functionality that cannot work properly on our ...
Own database development with this MySQL bootcamp for $11  XDA DevelopersMySQL is the most popular database framework in the world, used by the likes of Adobe, Apple, Amazon and a bunch more companies that don't start with the ...
Cosmic JS wants to simplify web development so you can focus on content  TechCrunchIf you are a web developer, you know how complex many of the traditional web *content* management systems have been. One of the big problems has been ...
Are You Missing This Important Puzzle For Web Development Success? – Test Driven Development  YourStory.comAs a Web Development Company, there are many aspects of your business that determine your success. You can choose to create your application as cheap as ...
Web Development on an iPad  Laravel NewsThe idea of working entirely from an iPad has always appealed to me. The portability, the battery life, and of course the touch screen makes it an excellent device ...
This $41 course package can get you hired as a back-end web developer  The Next WebFront end developers get all the glory. Their work is always right there in a user's face with all that HTML and CSS goodness. But those in the know know that the ...
Polymath, SeriesOne Team Up to Simplify Security Token Issuance  CoinDeskSecurity token platform Polymath has partnered with digital securities fundraising platform seriesOne to offer an “end-to-end” solution for security token issuance.
Thornton Teen Center Provides Youth After School Activities  WBIW.com(LAWRENCE CO.) - At 3 p.m. each afternoon, the Thornton Teen Center is bustling with activities as the Bedford Middle School students start making their way ...
How Artificial Intelligence is reshaping web designing and web development?  Express ComputerBy Ankit Gupta, CEO and VP, WeblinkIndia.net. The modern industries follow the consumer-driven approach, where customer experience has become the ...
The 3 Best Logo Design Trends Of 2019 – Plus, The Top 26 Logo Design Agencies, According To DesignRush  PR WebNew York, NY (PRWEB) March 21, 2019 -- Studies show that it only takes consumers 10 seconds to form an opinion about a logo design.But this first impression.
Yale, Flatiron School create web development bootcamp for summer session  Yale NewsYale Summer Session is collaborating with Flatiron School to offer a Web Development Bootcamp for Summer 2019, which will carry two Yale College credits, ...
What Skills Should You Look for in a Web Developer?  Customer ThinkIntroduction. Choosing a web development company is one of the most important decisions a business can make in today's marketplace. Simply put, how a ...
7 Web Development trends that will shape your online market now and beyond  TechGenYZHere we list out 7 unignorable web design trends to accelerate your growth this year. This will help you shape your online market.
9 Web development trends you simply cannot ignore in 2018  TechGenYZWeb development is a major part in conversions and increasing your sales.To optimize your websites know the web development trends of the year.
JavaScript and Web Development InfoQ Trends Report  InfoQ.comThis InfoQ Trends Report looks at the current trends with JavaScript, HTML, CSS, and web development, exploring technologies and options gaining further ...
Trends You can Expect in Web Development for 2019  Customer ThinkThe current generation of website developers is ideal employees in consideration of web development spectrum. Most of the modern people respond quickly to ...
Google Forgets to Announce a Major Change – SEO Community Disappointed  Search Engine JournalGoogle announced a major change several years late. The SEO community reacts with disappointment.
Done Role of IoT in Web Development  Customer ThinkWith the increasing advent of technology and the ever-changing demands of people as well as businesses, there has been a rise in technologies which have ...
Web Development: What's Big In 2019?  HackadayI try to keep up with web development trends but it's hard to keep pace since it's such a fast evolving field. Barely a week goes by without the release of a new JS ...
Score 9 courses on back-end web development for just $41  MashableAt the risk of sounding totally high: Websites are sort of like restaurants, when you think about it. Stick with us. You've got your front-end developers, who function ...
How IoT Is Changing Web Development  IoT For AllIoT brings changes to software development on many levels, including on the web. Let's discuss the main peculiarities and nuances of IoT web development.
Constantinople Incoming: Today’s Two Ethereum Hard Forks Explained  CoinDeskIn less than 24 hours, the world's second largest blockchain by market capitalization is expected to activate its sixth and seventh system-wide upgrades, at which ...
How AI is reshaping web development | Articles | Big Data  Innovation EnterpriseHow AI is enabling are reshaping web development and giving developers everywhere hope about the future of tech.
Web development trends 2019 - Ponder on them to make a difference  ITProPortalThe world of web development experiences demand constant transformation every year, whether it is related to tools, services, coding, languages, or designs.
Live | IAF strikes on JeM camp in Balakot: Tri-service chiefs meet PM, NSA  The Hindu''The training camp in Balakot was deep inside. It's in proper Pakistan itself, close to Abbottabad, infamous for Osama bin Laden,” says senior IAF source.
How will AI change the web development in future?  Customer ThinkAI is present everywhere – from chatbots to virtual assistants, AI is used in day to day activities. Virtual assistants like Siri and Cortana are helping the users by ...
Lean Web Development with the Best Teachers Online  Digital InspirationMeet the best online teachers for learning modern web development including React, TypeScript, JavaScript, Golang, Flutter, Nodejs, Docker and more.
Things You Should Definitely Know About Web Development Team  Customer ThinkImagine one time you came up with a great idea to create a website for your company. The first step to take in this case is to hire a web development team of ...
New Zealand to Ban Military-Style Semiautomatic Guns, Jacinda Ardern Says  The New York TimesCHRISTCHURCH, New Zealand — Prime Minister Jacinda Ardern of New Zealand on Thursday announced a national ban on all military-style semiautomatic ...
Django vs Flask: A Look At The Two Popular Python Web Frameworks  Analytics India MagazineIn this article, we look at two of the best frameworks, Django and Flask that can be used by Python programmers and developers.
Future of web development in India  Daily News & AnalysisFuture of web development in India - Web development, as a career, has witnessed a boom all over the world, including India, since the time e-commerce has ...
Best Programming Languages For Backend Web Development  TechnotificationHere are some interesting server-side web development programming languages worth considering for web development.
Careers in Web Development  Telangana TodayIn the last edition we have discussed about various technology stacks, what to learn and what is the career path. This article details about careers in web ...
Know about the current trends in web development  Customer ThinkIn case of web development, you may have probably heard that the only constant is the change. It is an industry-defining statement as web development keeps ...
How to become full-stack web developer  JAXenterIf you're looking for a way to become a full-stack web developer, and amplify your chances of landing a well-paid job, here is the ultimate guideline.
Learn Web Development for Free With App Academy  LifehackerCoding school App Academy has opened a free online interactive version of its 12-week curriculum. That's a pretty good deal, since the Academy's in-person ...
10 Essential Question to Ask Your Web Developer  Business.comAsking the right questions when choosing a web developer can help you find someone who understands your vision and can give you the website you want.
This Complete Full Stack Web Development Master Class Bundle only costs $29  NeowinToday's highlighted deal comes via our Online Courses section of the Neowin Deals store, where you can save 95% off the Complete Full Stack Web ...
Web Development Business Management and Sales Techniques  Business 2 CommunitySoftware engineers often think about starting a web development business of their own. We may be talking about a traditional senior software developer working ...
Use Rust for web development [Tutorial]  Packt HubRust is efficient and has well thought web-oriented frameworks, making it viable for web development. In this article, we'll see how Rust can be used for web ...
Python Survey: Data Analysis Overtakes Web Development as No. 1 Use Case  ADT MagazineA new developer survey about Python reveals the programming language is now used primarily for data analysis, supplanting the previous No. 1 use case, Web ...
Learn the Essentials of Web Development with This eBook Bundle  Interesting EngineeringThrough hands-on, real-world instruction, this course teaches you about everything from development essentials like JavaScript, Java, and C++ to interview ...
“ChromeOS is ready for web development” – A talk by Dan Dascalescu at the Chrome Web Summit 2018  Packt HubAt the Chrome Web Summit 2018, Dan Dascalescu, partner developer advocate at Google provided a high-level overview of ChromeOS and discussed ...

The Problem with Automated Accessibility Testing Tools

An automated accessibility tool is a piece of software which... Read More

Websites: You Get What You Pay For!

So you finally decided to invest in a web presence... Read More

Conceptualize, Build and Publish a Web site

Conceptualize, Build and Publish a Web site - What's required... Read More

Are Web Graphics Stealing Your Money?

They might not be wearing a mask and carrying a... Read More

Building eCommerce Websites that Work - Part 2

Succeeding with an eCommerce website is a dream for many... Read More

Why A Simple Counter is Never Enough for Your Website

A simple website stats counter is not enough if you... Read More

Getting a Web Site Can Be Fast, Easy, and Inexpensive When You Know Your Options

So what do you do if need to get a... Read More

Tell me what your website does!

You know exactly what your organisation does and what your... Read More

9 Simple Steps to Create a Background Tiled Image Branded with Your Name

You have seen those web pages where they have the... Read More

The Evolution Of Search

There have been many significant changes to the face of... Read More

The Top Ten Benefits of Having a Web Site

Do you need a web site? Are you considering getting... Read More

Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image Bit-Depth

Are bloated images slowing down your web site and causing... Read More

10 Simple Steps: Its Magic If You can E-Mail You can Update Your Web Page Dynamically

Dynamically Update Your Web Pages Via E-MailIf you can Send... Read More

New Years Resolutions: Is Improving Your Website One of Them?

With the New Year upon us yet again, it's time... Read More

Increase Your Affiliate Earnings with a Smart Webmaster Plan

Affiliate programs are a great way to earn an income... Read More

Having a Portfolio on the Internet Can Help you Infiltate the Workforce

If you're an up and coming graphic/web designer just out... Read More

Do You Really Need A Website To Succeed

Rosalind wants to share her inspirational poetry with a wider... Read More

What and How to choose the Right Keywords for Mega Traffic

Keywords in Search Engine Optimizing and Search Engine Marketing are... Read More

You May Be Losing Valuable Traffic - And Not Even Know It!

Here's something you may never have thought of before:If I... Read More

FREE Amber Alert Tickers for Your Website

Project Safekids provides webmasters a valuable tool which could save... Read More

Website Success is Key

The popular search engine Google indexes over 8 billion websites.... Read More

How To Get Your Customers To Trust Your Website

Research reveals three important facts:1) The Internet is one of... Read More

The 2 Most Common Web Site Mistakes

When we review the sites of potential clients, there are... Read More

Study Your Sites Performance Via Hit Tracking

Knowledge is power.And undoubtedly, it is the key to making... Read More

How One Word Or Even One Letter Can Boost Conversion Rates By Over 400%!

Recently I was reviewing the keyword specific conversion rate data... Read More