Web Content: How Much Should I Pay?

When web content gets discussed on webmaster bulletin boards, the most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly stupid:

  • Logical, because the biggest expense of any website, with the possible exceptions of advertising and promotion, is the content. You only have to get web development and design once, but content needs to be added regularly for your site to be successful.
  • Stupid, because the real question isn't how much you are going to pay, but how much you are going to invest. Your content, if it's done right, will make you money. In fact, it can easily make back its cost within a month. So the real question you should ask a web content provider is: how much will it make me?

Calculating Your Web Content's Value

Ultimately, your web content is the one part of your site that makes you money. The code, design, and even traffic, while important, are not what ultimately get a visitor to take action. You have to tell or ask visitors to take action. Telling and asking take words.

Small changes in your web content can make big differences in the bottom line. Take a look:

Advertising/affiliate revenue

Let's say you have a web page that averages $25/day in revenue from advertising and/or affiliate links. You have a professional writer optimize the content on the page to get more clicks. Watch what happens:

  • If just 20% more visitors click on affiliate or advertising links, your revenue will increase $5/day, $150/month, and $1825/year. If your page maintains its current level of traffic for three more years, that's a $5475 increase, just for that one page.
  • But it gets better: the improvements to the page will easily increase traffic by 20%, as more visitors return, more visitors refer your site to friends, and more webmasters, bloggers and others link to your site. That brings a total of $6570 more revenue from that page over three years.
  • If you get the same results with 50 pages with similar traffic levels, that's an increase of $328500. Now multiply that by however many sites you or your company owns. Can you say, "early retirement"?
  • Keep in mind, that's only the additional revenue you get from the improved content compared with what you were getting already from your work. No extra work needed.

    Sales/leads model

    If your website is a promotional vehicle for a business, the results can be even more spectacular. If a page nets you $500/day in sales or leads, website content improvements that increase your sales or leads by 20% will pay for themselves within a month, if not a week.

    In reality, if your current content is really weak, the improvement is likely to be even more spectacular. Traditionally, overhauling bad sales writing doubles or even triples the response rate.

    The best part of all this is the advantage you'll gain over the competition, with so many website owners in the dark about their content. If you are earning 20% more than the competition on the same advertising or promotion expense, you will ultimately carry the day.

    Making a Content Investment

    Now, back to price. What would you expect to invest to see a $6570 return?

    Writer's Market, the blue book of professional writer fees, says web content averages $300/page, which would mean a 2000+% return on investment.

    But you can actually get away with paying only half that if you don't need research or meetings-the biggest time-sucks when it comes to creative projects. If you order content in bulk, you'll likely get an even steeper discount.

    Why not see for yourself what kind of an improvement professional writing can make on your site's revenue? Every day you wait is another day of lost revenue-and why should you be content with that?

    About the author Joel Walsh is the head content writer for UpMarket Content. Mention this article and get one trial page of website content at no charge: http://upmarketcontent.com/website-content

    In The News:

    Bulletin Board  Deccan Herald
    Technology Analyst / Developer  Charlotte Agenda

    Art, Artists and the Web: Part 3--What to Put on an Artist?s Website

    What to put your the website if you are an... Read More

    Up The Sandbox!

    Go to any internet marketing forum you want these days... Read More

    Adding Word Rich Content to Your Website

    You have permission to publish this article electronically, in print,... Read More

    Guide to Internet Business - Design and Content

    After deciding what kind of internet business you want to... Read More

    How to Draw Icons or Images on a Mapserver Generated Map

    In this example I have used the map of the... Read More

    The Dos and Donts of Launching a Small Business Website

    Launching a new small business website is often a long... Read More

    Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image Bit-Depth

    Are bloated images slowing down your web site and causing... Read More

    The Top Ten Benefits of Having a Web Site

    Do you need a web site? Are you considering getting... Read More

    Abandonment - Why Visitors Don?t Turn Into Customers

    Every good Internet business understands the value of conversions versus... Read More

    Beyond Web Usability: Web Credibility

    If you've been developing websites on Mars for the past... Read More

    Why to Have a Website for Your Company

    After having decided to start a business, the next thing... Read More

    5 Essential Traits Of A Home Business Website

    So you've decided to start an online work at home... Read More

    Web Content Strategy 101

    Your content is what gets you in search engines, speaks... Read More

    Website Sales: 10 Reasons Why People Dont Buy From You

    You've put up a website to promote a product or... Read More

    Warning: The Truth About Having a Web Site!

    If you don't have a web site yet, are thinking... Read More

    Web Success Secret - Keep Your Visitors Interested

    Visitors to your site come looking for information or solutions... Read More

    2 Key Ways to Make Your Site a Success

    If one more business owner tells me their website sucks... Read More

    What Does An Ex-Basketball Coach Know About Pulling Web Metrics?

    In my previous life.....Actually, my previous JOB life, I was... Read More

    Website For The Company Store

    If your company own one or more stores, you might... Read More

    A Web Site for Your Small Business: How to Set Up a Website

    Your web site will be your window to the world.... Read More

    How To Keep Your Website Sticky

    Developing a website with content that entices visitors to return... Read More

    Using Mini Websites - Powerful Way to Direct Marketing

    Mini Websites are the most powerful and cost effective solution... Read More

    Dreamweaver 8 Preview

    August 8 2005, Macromedia announced a release of Studio 8.... Read More

    Top 5 Webmaster Tools You Can Pick Up For Pennies

    1. SiteSpinner V2 - On Sale www.deprice.com/sitespinner.htmSiteSpinner is a user-friendly... Read More

    How Disabled Users Access The Internet

    In 1995 a new era of accessibility for disabled people... Read More