Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Web Content Strategy 101 > NetSparsh - Viral Content you Love & Share

Web Content Strategy 101

Your content is what gets you in search engines, speaks to visitors, and ultimately decides the success or failure of your site. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic. You need to have a web content strategy for your site to succeed.

Web Content Strategy Components

There are four basic ways you can get content for your site.

  • Free-reprint content that you can publish on your site in exchange for putting a link to the authors' site under the article. The main benefit of this kind of content is that you can build up your site quickly.
  • Original content contributed freely by your visitors, such as message boards and guestbook-style comments. The main advantage of this content is that it costs nothing and gives you insight into your visitors. The disadvantages are low quality and the constant vigilance needed to police it for misbehavior.
  • Original written content that you allow other sites to republish in exchange for a link to your site. This content is usually informational articles, whitepapers, and sometimes, press releases. Exchanging content is an essential component of getting links to your site.
  • Original written content that's exclusive to your site. You should have some content that you hold back from republication, to avoid giving visitors or search engines the idea all your content can be had somewhere else. This can include FAQs, "about us" pages, case studies, testimonials, and other content that other sites would not want to reprint anyway.
  • What Kind of Content to Use

    So, which of the four kinds of content should you use on your site? Ideally, all four. That way you'll maximize the amount of quality content your site can have.

    Just be careful not to rely too heavily on free-reprint content. If most of what's on your site isn't original to you, you'll suffer in credibility, both with your visitors and the search engines.

    Here's a good starter content strategy:

  • One-quarter free-reprint content.
  • One-quarter content contributed by visitors.
  • One-quarter originally written content you let other sites reprint in exchange for a link to your site.
  • One-quarter originally written content you do not redistribute.
  • Scheduling Content Updates

    Search engines, especially Google, seem to give pride of place to sites that regularly update their content. Regular content updates also give visitors a reason to return.

    In short, if you have thirty web pages worth of content this month, it's better to post one page each day rather than put them up all at once. To make sure you do this, schedule an hour each day for updating your site's content.

    One way to get regular content updates for your site is to start a blog, a "web log" in which you write your thoughts and post news. The one disadvantage is that many web users are getting tired of blogs, which are often not well written and contain more opinion than information. Search engines, too, seem to be featuring blogs in their results less often.

    Identifying a Content Provider

    Ever wonder how Bill Gates keeps the MSN and Microsoft sites so content-rich? Doesn't he get RSI from writing a thousand or more pages a day?

    You guessed it: Bill Gates does not write the content for any of the Microsoft websites. Nor should you write all your own content. All successful website owners have someone else write a large part of their content. This person or company is called a "web content provider."

    Your web content provider has to be a person or company with proven experience writing content for the web, rather than just print content. Ask to see writing samples. You might even ask if you can commission just a single page to start with, for evaluation purposes.

    In short, your web content is too important to leave to chance. Make sure you have a strategy for getting the best content. Contact a content provider to develop a web content strategy today.

    About the author About the author: Joel Walsh, a professional content writer and founder of UpMarket Content, recommends you check out their site to learn more about what you can get from a web site content provider: http://upmarketcontent.com/website-content

    In The News:

    This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

    Web Developer - Marketing
    Built In Chicago
    Sprout Social is looking for an experienced Web Engineer to join the team that creates and maintains our web properties and marketing campaigns. Our Marketing Development team is a small, highly collaborative group that loves to experiment. As a member ...


    Android Authority (blog)

    7 web development kits for less than the price of 1
    Android Authority (blog)
    That's the price that The Complete PHP & MySQL Web Development Bundle has been slashed to this week. This combination of seven online training kits and 44 hours of expert instruction is enough to take you from an absolute noob to web dev guru by the ...


    TechRadar

    Best web development tools of 2018
    TechRadar
    Traditionally, when we think of web development, we picture some coder typing furiously on a keyboard into the wee hours of the night while slurping coffee, sitting in a dark basement next to the flashing LEDs and whirring hard drives of a stack of ...


    TNW

    Keep users in the heart of web development with this UI/UX Design training — and name your price
    TNW
    We all know how important site architecture and usability is to a website's eventual success or failure. While the actual mechanics of site building are usually front and center in web development, it's surprising how seldom a user's feelings about a ...


    Learn Website Development Using Your GI Bill … In 14 Weeks!
    ClearanceJobs (blog)
    To learn full-stack web development in 14 weeks means the program is intense – up to 14-hour days, six days a week. An optional internship program extends the course to 32 weeks and gives the student more real-world coding experience which looks good ...


    Junior Web Developer — WoodsCamp
    Huddle Today
    Collaborate with other Woodscamp technical staff to tackle large scale web development projects. Design and develop internal development tools. Write documentation on technical products and procedures. Write unit tests for new and existing technical ...


    mediabistro.com

    Web Developer
    mediabistro.com
    The Web Developer will be responsible for front-end web development of The Arc's existing and new websites. He/she will play a project management role on any complex web development projects that require the support of outsourced designers and ...


    Full Stack Web Developer at Valispace
    EU-Startups (press release) (blog)
    At Valispace we accelerate the path to the future: Do you want to see Mars colonies, underwater data centres and self-flying taxis come to life soon? Valispace is a collaborative engineering software that enables hardware engineers to build the ...


    SDTimes.com

    Industry Spotlight: Web development tools, frameworks evolve quickly
    SDTimes.com
    Changes in technology have led to changes in how web applications are created. And that has caused some consternation among web developers. A decade ago, the development choice was to use .NET or Java, which meant WPF or ASP.NET for Microsoft ...

    and more »

    Neowin

    Pay What You Want or beat the average for this Full Stack Web Development Bundle
    Neowin
    Today's highlighted deal comes via our Online Courses section of the Neowin Deals store, where you can Pay What You Want for the Full Stack Web Development Bundle. The world's best developers are Full Stack developers. Here's 122+ hours of ...

    Google News

    The Road to Better Results

    A lot has changed in the way sites are optimized... Read More

    New Years Resolutions: Is Improving Your Website One of Them?

    With the New Year upon us yet again, it's time... Read More

    You Don?t Have to be Amazon.com to Achieve 12% Conversion Rates!

    That's right. According to a recent study by Nielsen/NetRatings, Amazon.com... Read More

    The Power Of CPanel

    cPanel is a control panel for your website and allows... Read More

    How Did You Get Here?

    When marketing your website, it's important to know which of... Read More

    How to Promote Your Law Firm Website On the Internet for Maximum Profit

    Making maximum profit from your law firm website is important,... Read More

    Be Creative Before You Purchase Or Create A Website

    Before you jump into spending coutnless hours on designing and... Read More

    Link Trades That Waste Your Time

    Never has competition been so difficult in the Internet world.... Read More

    Do This One Thing to Create a Powerful Product-Selling Web Site

    Spend time planning your Web site. Before you design a... Read More

    You Dont Know Which One

    I still remember it very clear ... It was almost... Read More

    Track Your Visitors, Using PHP

    There are many different traffic analysis tools, ranging from simple... Read More

    Learn What 98% of Targeted Visitors Do On Your Website

    Getting a Targeted Visitor to a website is a waste... Read More

    Should You Design Your Own Website?

    If you're anything like most small business owners, you probably... Read More

    Web Analytics - Getting it Right

    Understanding and using web analytics.In recent years, website marketers were... Read More

    Wheres Your Focus, Money or Customer?

    Is your website Really useful?I had a 'rep' in yesterday... Read More

    3 Reasons Why You Need URL Rewriting Module To Enchance Your Web

    URL rewriting are major needs for your sites that produce... Read More

    Web Development Processes and Technical Environments

    The process of Web application development is critical to the... Read More

    How Disabled Users Access The Internet

    In 1995 a new era of accessibility for disabled people... Read More

    Your Website Should Be Selling

    It may come as some surprise to a traditionally off-line... Read More

    Making the Most of Your Website: Start with the Basics

    One of my most salient memories from when I sold... Read More

    Web Content: How Much Should I Pay?

    When web content gets discussed on webmaster bulletin boards, the... Read More

    6 Steps To Your Own Website

    A lot of people these days are interested in getting... Read More

    Using Mini Websites - Powerful Way to Direct Marketing

    Mini Websites are the most powerful and cost effective solution... Read More

    What Business Owners MUST Know BEFORE They Commit To Having A Web Site

    Q1.Why would I need a web site? A1.- Improve my... Read More

    The Birth of a Professional Web Site

    The Internet has opened a whole New World of opportunity... Read More