Remember This When Building A New Site - Beginners Guide

I recently helped my mom to launch a website (www.mom2me.com) to publish some of her recipes and it was probably the best wake up call I have had this year. It dawned on me that I actually do not know nearly as much as I thought I did. In fact it was evident that some things are best left to the experts.

However, what I did do was keep a record of what went wrong and believe me when I say it was quite a record!

Herewith then, a couple of things that you might want to remember or pay attention to, should you ever launch a new site. Some of these items may seem trivial, but I think this should be a basic check list for all new sites.

All of the items below turned out very important in creating a site that is Search Engine friendly and will hopefully get you good placement!

1. Define the purpose of your web site. It could be something as simple as "I want to sell my 5 products through my web site" or "I want to create a site where my organization members can get a schedule of events and view our employee handbook through a password protected area." You can and will most likely refine your definition as you go but make sure you have some clear direction. This was exactly what happened with Mom2me.com!

2. Define your keywords. This is probably the most important aspect of starting any site and you should really spent some time on this. I made use of two great sites to help this. Have a look at OneLook Reverse Dictionary and Wordtracker!

3. The new sites' URL. You have to ask yourself the following questions:

? Does it contain your Keywords? (in the case of http://www.mom2me.com not! ? Oops)

? Is the URL to long? (In this case no, I don't think so)

4. Check the page title. Does the page title contain your keywords? This is very important for good Search engine placement. Also make sure that it is not to long.

5. Check the Description tag. Does this contain your keywords and is it too long? As you may notice there is a bit of a trend here.

6. Check the Keywords Tag. Once again, does it contain all your keywords and in order of importance and relevance? Always try to place the most relevant keywords first and never, ever place any irrelevant keywords. This does actually negatively affect your rankings!

7. Make use of ALT Text. Always try to make use of your keywords in the ALT text of images on your site. Not only does it help people that can't display pictures, but it also increases the occurrence of your keywords on the site and we all know what that means!

8. Check your body text. You guessed it! Does it contain enough instances of your keywords? You should also consider the following:

? Does your body text contain enough content?
? Is your body text human-readable?
? Does the page have excess HTML markup which could be removed?

9. Linking pages. Do all pages in your site link to each other? It has been said that you should be able to access every single page within the site with no more than two clicks. I don't know if this is strictly correct, but the principle is definitely sound!

10. Promoting your site. The old adage "We have built it, so they will come" does not hold true in this scenario. We really have to promote our site and make sure that we will get the visitors. Here are a couple of things that you should ask yourself:

? Does the site have a site map? (Something I still need to do for mom2me.com)
? Is it possible to issue a press release about this new web site?
? Can you submit this new site to web directories?
? Could you mention your new site on relevant web forums?
? Could you trade reciprocal links with similar web pages?

Lastly, you might also want to look at the following site I stumbled across. If you have a brand new site and want to attract attention to it, have a look at www.Trafficswarm.com! I don't know if the traffic generated through it is really any good, but it does get you a couple of clicks!

I really wish you all the best in your efforts in getting that new site up and generating traffic. If you have any questions, I will gladly help where I can, but as I recently discovered, I am by no means an authority! Sometimes it is worthwhile to call in the cavalry! (Professionals)

Werner Coetzee
Mom2me.com - Recipe Resource
[email protected]

In The News:

Web Developer  Seven Days
Front Street Media: Web Design and Development  Rocklin and Roseville Today
The Future of Web Development  Business 2 Community

7 Questions to Understand Your Customer Better

Customer service questionnaires can help your clients better understand their... Read More

7 Profit Producing Reasons Why Every Successful Service Professional Needs A Web Presence

Your business website is a critical aspect of being able... Read More

Increase Hits to Help Increase Your Business

In this day and age most businesses consider having their... Read More

Do You And Your Website Have Credibility?

I recently received an unsolicited e-mail from some company offering... Read More

Do Authors Need a Website?

"I am a writer, not a business-person. I don't want... Read More

Why You Need a Website

You hear a great deal about the Internet these days... Read More

Search Engines and Customers Want Focused Web Site Content

How do you decide on the content, products and or... Read More

7 Ways to Gain a Professional Online Reputation

A professional online reputation is essential to the flourishing of... Read More

5 Sure Fire Ways To Send Visitors Away For Good

So your traffic is going through the roof yeah? It's... Read More

WYSIWYG Versus Coding: HTML With A Purpose

After years of working with entrepreneurs who developed their first... Read More

Creating Websites that Cater to Exam Preparations

One of the things that Internet excels is disseminating information... Read More

17 Tips to Plan a Website

Everyone wants one.Everyone wishes they knew how to make one.SOME... Read More

Easy Steps To Website Development and Promotion

One of the most important parts of establishing a new... Read More

Writing Effective ALT Text For Images

Anyone who knows anything about web accessibility knows that images... Read More

Why a CSS Website Layout Will Make You Money

Although CSS layouts have been around for years, they haven't... Read More

Having a Domain Name And Web Site Gives Your Business The Key To The Door

Just like all things in life, the ways to run... Read More

The Power Of CPanel

cPanel is a control panel for your website and allows... Read More

Beautiful Web Sites Seldom Make More Sales

Designing an E-commerce Web site is not as simple as... Read More

So You Want To Have A Website

So you want to have a website. You have gone... Read More

Building eCommerce Websites that Work - Part 3

An interesting eCommerce success factor that isn't precisely overlooked, but... Read More

Why Every Small Business Owner Needs Two Websites

Every small business owner knows that they need a website,... Read More

Newsletter Management Using PHP w/o mySQL for Beginners

Let's begin by setting some limits. If you're like me,... Read More

10 Simple Steps: Its Magic If You can E-Mail You can Update Your Web Page Dynamically

Dynamically Update Your Web Pages Via E-MailIf you can Send... Read More

You May Be Losing Valuable Traffic - And Not Even Know It!

Here's something you may never have thought of before:If I... Read More

Your Biggest Mistake When You Create a Website?

--------------------------------Why Should You Create a website?--------------------------------A. What do you want... Read More