Unlocking the Power of Your Website!

Why do some web sites reap huge benefits while others just get lost in the shuffle? Do some web masters have a secret that most of us have overlooked? Actually, there is a secret to unlocking the power of your web site and it has to do with words. When communicating via the web, words truly make all the difference. And the only way to get the most out of your website is carefully choosing what you have to say and how you say it.

Is There a Difference When Writing for the Internet?

As a writer for a multitude of projects, I've noticed one very important distinction when writing for the Internet. That distinction boils down to less verbiage with more impact. What that means to you is making sure each word counts. Because people scan verbiage on the web it's important to use words sparingly but they must be words that have power. Why? Because behind every well-written message, you should hear: "I have something that you want or need and you can hardly wait to get it." Consequently, to get it right, you have to use words effectively.

Content is King!

People pay a fortune to have beautiful sites created yet they neglect the content! Without good content, all is lost. And although you have the freedom to place as much information on a web site as you choose, reader's want information quickly therefore each word must be well thought out. Material that is too wordy may act as a deterrent. So bear in mind that "Content is King!" You may have the most beautiful site ever created but without excellent content your site will not be successful. When all is said and done, to motivate potential clients to take action, your message must be transmitted in such a way as to convey professionalism, sincerity and credibility.

Tips for Effective Web-Based Documents!

Consider your web-based document as though it were an advertisement because that's exactly what it is. And good commercial advertisements often take creative license. While the sentence structure may not always be perfect, the verbiage must be creative, interesting and appealing to the ear and eye. As you prepare to put your site online, the following few points should be considered:

1) Writing is subjective which means some people will love what you have to say while others are just waiting around for an opportunity to criticize. Be concerned only with getting your intended audience to hear and appreciate what you have to say.

2) For web site writing, less is more. The attention span of most visitors is limited so make it easy and quick for visitors to find what they want. To have impact, web content should have about half of the word count of its paper equivalent.

3) No one specific web site will meet the needs or the appetites of everyone, therefore you'd be wise to choose a specific target audience and focus your attention on that group of individuals.

4) Share your information in a way that presents your product in an exciting, innovative way. If your copy is ho-hum, you'll lose the reader before they begin.

5) Nothing on the web is static which means change is both common and necessary. Therefore, be willing to progress by changing the content on your site periodically. If you prefer not changing the content, add a newsletter or an article.

6) Make sure that somewhere in your copy, you encourage readers to take action. If you want your audience to contact you, include easily found contact information. If you want them to use your services, make it easy to buy or inquire.

7) Instill passion and enthusiasm in your copy. If you're not excited, how can you expect someone else to feel excited about your product?

8) Make your site easy to scan. Since most web readers scan pages rather than reading through word-by-word, highlight the important points by using headings and bulleted points for emphasis. Make it easy to go from page to page.

To unlock the power of your web site, keep in mind that you may have a magnificent site but without excellent content your site will have little impact on the web. Sites created with over the top presentations, often neglect or ignore the copy. In truth all that showy, glitzy stuff will be of very little consequence without meaningful content. People may be impressed for a moment with flamboyant graphics but when all is said and done, they are primarily interested in an easy to read, beneficial site that offers something of value.

Copyright2005

Charlene Rashkow brings 15 years of experience as a Writing Stylist and Author to her creative efforts as a freelance business writer/consultant. She has successfully helped countless companies and individuals reach their objectives by writing outstanding website content, press releases, bios, articles of interest, business plans, resumes and all other forms of marketing material. To speak with Charlene you may contact her at http://www.allyourwritingneeds.com

For Charlene's booklet: "Movin On Up - Success on the Internet," visit http://allyourwritingneeds.com/ebook.html

For a free consultation visit: http://allyourwritingneeds.com/

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Caktus Group Recognized as Top Web Development Firm in Raleigh
PR Newswire (press release)
DURHAM, N.C., April 26, 2018 /PRNewswire/ -- Caktus Group's eleven-year focus on growing sharp web apps and websites has been recognized by Clutch in a recent report. The review website carried out research into the top development and IT consulting ...
Caktus Group Recognized as Top Web Development Firm in ...Digital Journal
IT News Online - PR Newswire - Caktus Group Recognized as Top ...IT News Online

all 3 news articles »

Technical.ly DC

A new event series focusing on front-end web development is debuting in DC
Technical.ly DC
Front-end developers in D.C. have a new chance to meet other professionals in the community and learn about new approaches. Fore_Front will hold its first event on Friday, April 27, at iStrategyLabs. The event features a panel focused on making web ...


Insider Louisville

Designing women: nurturing the next generation of web developers
Insider Louisville
With 20 years of experience in information technology, Haleh Karimi knows firsthand what it means to be a woman in tech. Her knowledge of the industry has helped her shape the Dynamic Web Development Program at the Sullivan College of Technology and ...


Android Central

Learn everything you need to know about web development for only $35!
Android Central
So you've decided on a new career in web development, but you're unsure where's the best place to start. You could enroll yourself in a computer sciences course at a local college, but that means putting your life on hold to go back to school, and who ...


Marketing Web Developer
Built In Austin
https://jobs.lever.co/aceable/c6e2e6e4-5c69-4f1f-a43d-11e463eb031d/apply?lever-origin=applied&lever-source%5B%5D=BuiltInAustin. Apply now. Save. ABOUT THIS POSITION. We're looking for a Web Developer to join the Marketing Dev team who will focus ...

and more »

Royal Gazette

New-look for airport website | The Royal Gazette:Bermuda Business ...
Royal Gazette
A redesigned website for LF Wade International Airport has gone live. In a statement, Skyport described the new site as “clean, simple, visually appealing and easy to use” with functionality and visual appeal as a primary focus. A key feature is a ...
Video: Skyport Launches New Airport Website - BernewsBernews

all 2 news articles »

Front-end Web Developer
IT-Online
Apr 25, 2018. A software solutions company based in West Lake is currently looking for a creative Front-end Web Developer to join their highly skilled development team.They are looking for employees who are: Keen to learn new technologies. Go-getter ...


Forbes

How General Assembly's $412.5 Million Deal Signals A Classroom-To-Career Revolution
Forbes
But GA has always been a visionary project, says Schwartz, seeing past basic and medium level web and app development courses that cater to a few hundred coders and cleverly hitching itself to corporate customers that can scale to millions of current ...


The best web programming languages for development
TheServerSide.com
PHP made it practical for the first time to build dynamic websites and so transformed the web from a collection of mostly static content into an interactive medium. Two decades after PHP's first release, its popularity has waned somewhat. A strong anti ...


Inverse

Master the Web's Most Popular Platform With This Amazing ... - Inverse
Inverse
Wordpress is the single most important web platform on earth. To that end, it's in your best interest to learn how it works. With this bundle you'll learn how to install and set up a WordPress site from scratch, how to organize and design your website ...

and more »
Google News

If You Build It, They Will Come?

Building a new website can be a lengthy task. From... Read More

Top 7 Tips for Building an Antique Car Website

Like wine cars get more attractive to collectors as years... Read More

Functions and Subroutines in ASP

Functions and Subroutines in ASP If you read... Read More

Do You Really Need A Website To Succeed

Rosalind wants to share her inspirational poetry with a wider... Read More

Cost Effective and Powerful Dynamic Websites w. Fantastico Web Hosting

If you are developing your website on a host that... Read More

Setting Up A CGI Script On Your Web Site

Before you set up any scripts you will need some... Read More

I Did It: Six Months to a Successful Website

For years now I've been looking to start my own... Read More

Credibility - 10 Ways to Build it on Your Website

If you have your own business website and you are... Read More

Are You Being Scammed By Your Web Design Company?

This is a growing concern amongst many business owners. Does... Read More

Six Basic Reasons Why Visitors Stay On Your Web Site

1. The first page appears quickly.It's a good way to... Read More

In Business? 10 Reasons Why You Need a Website -- Now!

1) Word of Mouth The single most powerful form of... Read More

What Your Customers Say About YOUR Site! Part 1

The following is a list of patterns that many visitors... Read More

Improving Usability for Screen Reader Users

Simply ensuring your website is accessible to screen reader users... Read More

Increase Your Affiliate Earnings with a Smart Webmaster Plan

Affiliate programs are a great way to earn an income... Read More

Direct Sales and Your Corporate Website - A Creative Marketing Plan that Works!

Creatively marketing your corporate site takes time in the set... Read More

The Problem with Paypal On Your Web Page

When I set up my website I felt paypal was... Read More

Ebooks for Webmasters

Internet has opened a whole new world for web developers... Read More

12 Tips To Great Websites

Why do some sites succeed while the vast majority of... Read More

Website Globalization

Globalize Your WebsiteThe Internet has unlocked a wide array of... Read More

High Quality Website at Low Cost

Although designing a great web site is an important part... Read More

Websites for Writers ? Why You Need One and How to Get Started Today

It may seem like the publishing industry's equivalent of Beanie... Read More

Web Content Strategy 101

Your content is what gets you in search engines, speaks... Read More

4 Steps to Selling More With Your Web Site

Most web sites are more like stage sets than real... Read More

Effectively Using Robots Meta Tags

The "robots" meta tag, when used properly, will tell the... Read More

Website For The Company Store

If your company own one or more stores, you might... Read More