Making the Most of Your Website: Start with the Basics

One of my most salient memories from when I sold real estate in Oregon for my Dad's company was listing a property where the owners had initially tried to sell it For-Sale-By-Owner with no success. After the listing contract was signed my Dad told them, "Next time put your phone number on your sign."

It is easy to laugh when someone forgets something as obvious as providing a contact method for a buyer, but far too frequently website usage falls into the same category.

Below are a few tips to make the most of your website.

First things first . . .

Email signatures ? Is your website listed on every email you send out? If not, you may be missing out on exposure for your business. You may think that if someone already knows you, that they already know what you do. However often when someone knows you on a personal basis, they do not always remember your business connection.

Business cards, flyers, and printed material ? Every single piece of printed material you put out should have your web address on it as well, whether it is a coupon, gift certificate, flyer, letterhead, or business card.

Advertising ? If you are advertising in the yellow pages, a magazine, newspaper, TV, cable or radio, make sure that your web address is included. I have seen business spend thousands of dollars on a huge ad in the yellow pages and leave out their website, which is the equivalent of money flying out the window.

Any time you put something out there that says, "This is my business, this is what I do," make sure your website is on there.

Learn from the big boys:

Large corporations spend hundreds of thousands of dollars a year on market research to test consumer response patterns and behavior. As a small business, there is sometimes the view that we can't compete with a large conglomerate. However, the Internet is a great leveler. A professionally presented web site can give a small business the same credibility on par with an international company.

Small companies can take advantage of the lessons that large corporations have paid much to learn. Corporations do not see a website as an entity unto itself, they view it as part of the total marketing strategy.

What do those million dollar Super Bowl commercials have in common? They all prominently feature the company web address for viewers to visit to get more information. The ads are designed to create awareness and corporations use their website to sell the benefits of their product or services.

The purpose of marketing is to create awareness about your product or service, highlight the benefits that you offer, and to entice the buyer to contact you. A website is an increasingly important component of a comprehensive marketing plan.

Copyright 2005 - Carla Alvarez, Legacy Marketing Services

Carla Alvarez is owner of Legacy Marketing Services which provides integrated marketing services for businesses including business identity, web and CSS development, and business development seminars.

In The News:

Looking For Coding Jobs? These 10 Programming Languages Are In Highest Demand Right Now (2019 Data)  Trak.inCoding jobs are evergreen jobs: But the platforms keep on changing. Here are the 10 programming languages which are in highest demand right now (2019 ...
How Big Data is Transforming Web Development for the Better In 2019 By Sagar Sharma - Irish Tech News  Irish Tech NewsWeb development is undergoing a significant revolution. Until now, web developers used to build applications on the basis of research and surveys. But this.
Stefan Judis, a Twilio web developer, on responsible web development with HTTP headers  Packt HubAt this year's JavaScript Fwdays, Stefan Judis, who works at Twilio as a frontend developer, talked about how web developers can make their sites secure with ...
Internshala Trainings launches The Wed-Dev Battle — A web development contest  APN NewsAn opportunity for the students of India to learn the top in-demand skill and earn rewards worth INR 1 lakh. Internshala Trainings has launched The Web-Dev ...
Top 12 Python Web Frameworks of 2019 Programmes Should Know  Analytics India MagazinePython is a very versatile programming language. A new developer survey about Python by the Python Software Foundation and developer tools vendor ...
Internshala Trainings launches The Web-Dev Battle - A web development contest  Knn IndiaInternshala Trainings has launched The Web-Dev Battle for the students who are passionate about building their ideas from scratch using their creativity and ...
Do You Need a College Degree to Become a Good Web Developer?  TechnotificationMore than 50% of developers are self-taught. Many are just looking for a way to get skills through online courses and tutorials.
Web Development Company Singapore  WhaTechiBrandox™ a professional and affordable custom Website Development Services Company in Singapore offers feature-rich and fully responsive customizable ...
Creative UI/UX approaches to deliver high-performance Web Development solutions  Customer ThinkOver time, software design has had different approaches that have evolved and become enriched both in their tasks and in the variety of possible techniques to ...
What makes Laravel the most Preferred PHP Framework for Web Development  Customer ThinkOne of the most daunting tasks for any business is choosing the right PHP development framework to build a robust web application. PHP frameworks are not ...
How important is Photoshop in modern web development? - WhaTech  WhaTechPictures express more than words and that is the reason pictures are exceptionally fundamental in making website architecture. Utilization of Photoshop in web ...
Learn Full-Stack Web Development With 80% Off This JavaScript Bundle  InverseThis E-Degree program has been designed as a one-stop solution for learning web development with JavaScript and other crucial programming languages.
Controlism IT Solutions: Web Development 360 Degree  Siliconindia.comIT empowered solution small, medium and large organizations worldwide which executes innovation to transform their thoughts into activities.
New Progress Kendo UI Release Adds Capabilities for jQuery, Angular, React and Vue, Plus Major Enhancements Across the Board  Business WireProgress (NASDAQ: PRGS), the leading provider of application development and digital experience technologies, today announced the latest release of Pr.
Smart Website: Impact of IoT on Web Development  CIOReviewSmart Website: Impact of IoT on Web Development By CIOReview - Internet of Things (IoT) connects the real and the digital world by revolutionizing the interface ...
Web Development Issues: 7 Reasons Why Your Website Isn’t Driving Business  Business 2 CommunityIs your website failing to drive business? You may be having problems with your web development. Read more here. website development. You launched your ...
Know why Angular is the most appropriate solution for Web Development - WhaTech  WhaTechA developer who knows how to program a web application from scratch with the help of JavaScript with his or her knowledge in this syntax, can efficiently use ...
Firefox 67 will come with faster and reliable JavaScript debugging tools  Packt HubLast week, the Firefox DevTools Debugger team shared the recent updates they, with the developer community, have introduced in Firefox DevTools to make ...
Why Angular is king of the JavaScript web development space? - WhaTech  WhaTechHere we will talk about why Angular is king of the JavaScript. It is a JavaScript framework very much used nowadays by web Development Company for both ...
Don't give your web developer access to your domain registrar account  Domain Name WireAnother business says it lost its domain to a web developer. Image of megaphone with words "Public *Service* Announcement" below it. I know I've written about ...
The new new web  TechCrunchOver the last five years, almost everything about web development has changed. Oh, the old tech still works, your WordPress and Ruby On Rails sites still ...
Google brings Firebase Performance Monitoring to web apps  VentureBeatAt Google I/O 2019, Google announced a host of Firebase improvements and upgrades, including expanded app performance monitoring.
Why Mailchimp CEO Ben Chestnut prefers post-it notes to PowerPoint presentations  MarketWatchChestnut credits the company's success in part to its chimpanzee logo — and his parents.
8 Programming Languages That Will Pay The Best In 2019  Analytics India MagazineHere is a list of top 8 programming languages that will help you earn more in 2019.
The Complete Full Stack Developer Bundle  InverseThis 3-course bundle will get you on track to becoming one of the rarest tech commodities: the Full Stack Developer. Beginning with Java, you'll develop a firm ...
5 Job Roles You Can Land In 2019 With Python  Analytics India MagazineIncreasingly, companies are looking for roles that rely extensively on Python and as you would have guessed, these are also one of the most in-demand job.
2Base Technologies - Web and Mobile App Development Company  WhaTech2Base Technologies, leading web and mobile app development company in USA, KSA and India. Top services offered are - web development, web app, mobile ...
10 Web Development hacks for your Ecommerce business - WhaTech  WhaTechWeb design company in India offers effective ecommerce website design and ecommerce website development solutions with clean structured unique design.
MEAN Stack for Web App Development : Top Benefits  Customer ThinkAs digital transformation continues to take the world by storm, the market is seeing a rapid increase in the number of technologies and platforms that offer to help ...
Starting a web development startup  The Daily StarA well-developed website is a prerequisite for promoting different sorts of work that people do. Be it advertising and digital marketing agencies, artists, musicians ...
Goodbye, gender stereotypes: How 3 women got their dream tech jobs even after 10-20 years of career break  India TodayWith false notions of women not being good at science still going strong, the chances of women getting a tech job after a career break goes down a lot if they ...
Web.com for Enterprise Recognized for Client Website Development by Prestigious Awards Competition  GlobeNewswireHandymanMatters.com Garners Two Medals from Horizon Interactive Awards.
User-Centric Optimization: 3 Ways to Improve Your Website Experience  Search Engine JournalSEO is multifaceted and each optimization factor is dependent on the others. You can create first-class *content* that engages users and that is relevant to their ...
Senior Front-End Web Development - HTML5/CSS/Responsive Design job, Cape Town, Woodstock  Bizcommunity.comCreate functional website pages, mailers, banners from designs with experience in developing cross-platform and cross-browserDevelop well-structured, ...
Microsoft unveils full-stack web templates for Visual Studio Code  InfoWorldMicrosoft is previewing an open source extension to its Visual Studio Code editor for building full-stack web applications. Called Microsoft Web Template Studio ...
How Your Company Can Prevent ADA Website Accessibility Lawsuits  Search Engine JournalEvery day websites and mobile apps prevent people from using them. How do you prevent your company being a target for a website accessibility ADA lawsuit?
Ex-YouTube developer reveals how he 'conspired to kill IE6'  ZDNetUnendorsed YouTube web banner may have helped obliterate Microsoft Internet Explorer 6 usage.
Recruitment opens for new web development program | Community  Glasgow Daily TimesBC Skills, the first-year computer science and entrepreneurship program in the Barren County Innovation Zone, is now recruiting students and adults for a new ...
Introducing DataStax Constellation: A cloud platform for rapid development of Apache Cassandra-based apps  Packt HubAt the first day of Accelerate 2019, DataStax unveiled DataStax Constellation, a modern cloud platform specifically designed for Apache Cassandra.
What Does Every Modern Web Developer Need To Know Before Creating Your Site?  Domain informerA web development company is a key component of any creative process that pertains to a business site. As anyone who has ever taken on a project of this ...
Flutter UI Toolkit Aims Beyond Mobile, Starting with Web  ADT MagazineGoogle has followed through on plans to broaden the scope of its Flutter UI framework for mobile apps, announcing a technical preview of Flutter for the Web.
Keep it local – why you shouldn't offshore web development  Marketing magazine AustraliaToo many businesses, says Zaac Woodhead, aren't seeing the value in localised web development, and that's a big problem. A quick fix is just that.
IoT in Web Development Market: An Insight On The Important Factors And Trends Influencing The Market Key Players: Dot Com Infoway Limited, Upwork, GoodFirms  Global Market Research“Global IoT in Web Development Market” research report, the major driving factors of this market were identified and business associates & end users were ...
How a team of Google web developers plotted to kill IE6 off ten years ago  DigitAccording to an ex-Googler's blog post, his dev team at YouTube plotted to kill IE6 support. Aided by a strong, understanding boss and with luck on their side, ...
The Actual Cost of Hiring Inexpensive Web and SEO Developers  AllBusiness.comIf you want a build a website that brings in targeted visitors and converts them into sales or potential customers, it never pays to take shortcuts.
Graduate/Junior PHP Web Developer  Prolific NorthWe are a friendly, developer-run web agency based in Manchester's Northern Quarter, looking to expand our small team. We're seeking a graduate or ...
Google I/O 2019: Flutter UI framework now extended for Web, Embedded, and Desktop  Packt HubAt the ongoing 2019 Google I/O, Google made a major overhaul to its Flutter UI framework. Flutter is now expanded from mobile to multi-platform. The.
Progressive web apps: blur the lines between desktop and mobile - WhaTech  WhaTechThe mobile and desktop havebeen in a rush for years now and companies are trying to catch up with both of them. Whether it is in terms of web apps for mobile ...
10 Most Used Python GitHub Repositories To Look Out For In 2019  Analytics India MagazinePython is one of the heavily used programming languages in data science. In the State of the Octoverse report by GitHub for the year.
RouteNote are hiring: Full Stack Web Developer  RouteNoteWe are looking for a full stack web developer who brings creative problem solving, first-principles thinking, and passion to the team. You will be working on ...
Netflix: Python programming language is behind every film you stream  ZDNetIf you want a job at Netflix, it's probably a good idea to learn programming language Python and all its libraries.
Microsoft Fluid Framework rethinks collaborative web apps  InfoWorldMicrosoft has unveiled an application development framework, called Fluid Framework, designed for building web-based, collaborative applications. Due to ...
Pay what you want for over 120 hours of coding training  Boing BoingLooking for a career in IT, gaming or software development? In the ever-changing world of the internet, versatility is your biggest asset. In other words, mastering ...
Pay What You Want: The Complete Ruby on Rails Master Class Bundle  InverseA complete web development education focused on Ruby and back-end development. Get your HTML and CSS fundamentals. Learn the Ruby language and ...
How Much Bootstrap Templates are Valuable in Web Development  Times Square ChroniclesBootstrap, which was begun by person to person communication site Twitter, open hotspot for web advancement innovation to make web-encircled front-end, ...
What kind of Web Applications should develop in AngularJS? - WhaTech  WhaTechOne of the best things about AngularJS is that it is a simplified form of development for front-end that can enhance the experience of users. It is an open source ...
Leading Web Development Businesses Receive April 2019 Award from 10 Best Design  PR WebNEW YORK, N.Y. (PRWEB) April 22, 2019 -- 10 Best Design is pleased to announce the winners of its Top Web Development Business awards for April 2019, ...
5 Programming Languages You Should NOT Learn in 2019  TechnotificationThere are no rules or guidelines to decide whether a programming language is best or worst. It depends on a lot of things including requirements and community ...
Flutter SDK Wings its Way to Web - Will Cut App Development Cost  Computer Business ReviewWhen Google released version 1.0 of its Flutter SDK in December last year, it made much of the fact that the software development kit handily lets users create ...
Selkirk College Responds to Need in Tech Sector with New Program  The Nelson DailyEmployment opportunities in today's digital environment are abundant and a new Selkirk College program aims to prepare learners for a rewarding career vital ...
Open Source Software: The Complete Wired Guide | WIRED  WIREDEverything you ever wanted to know about Linux, GNU, and how big companies are making money off of free, collaboration-based software.
Supfort: Providing Web Design, SEO, and Development services to the DFW Area - Press Release  Digital JournalMay 21, 2019 - Fort Worth - Supfort provides web design, SEO and web development services to the DFW area. They produce beautiful and clean website ...
5 Key Features of Kotlin Programming For Android Development  TechnotificationHere are five key features of Kotlin programming language that every Android app developer should know in 2019.
SFCC to Extend Enrollment Hours on May 22 and 23  ksisradio.comState Fair Community College's Admissions and Outreach will extend business hours to 7:00 p.m. Wednesday (May 22) and Thursday (May 23) for enrollment in ...
What are the latest web development Trends For businesses In 2019?  YourStory.comIt's impossible to go along with web development trends; because it is subject to change. Rarely, a week passes without any release of a new JS framework, ...
What is Web Development And its Requirement  TapscapeWeb development means is the work that needs to be done in order to develop a website and ensure its functionality through the intranet or the internet.
TechReviewer: Brand-New Player among Software Development Directories - WhaTech  WhaTechNeed a reliable software development company to bring your ideas to life? Please welcome TechReviewer, brand-new research & analysis company.
Approx. 250 public network users affected during Stack Overflow’s security attack  Packt HubAfter confirming that their production systems has been hacked, Stack Overflow has now updated the users about the details of the intrusion and the steps being ...
Top Web Development Trends 2019  YourStory.comWeb Development Trends 2019 Do you know global internet users number have surpassed 4 billion in 2018? It is found in a recent study by We Are Social and ...
Burnley digital agency delighted after winning contract with Calico Group  Burnley ExpressOne of the region's leading digital agencies – Burnley-based +24 Marketing – has won the tender to supply integrated marketing services to The Calico Group.
Health system honored for website  Brookings RegisterBROOKINGS – Brookings Health System, a non-profit, city-owned health system, has won a Gold Award in the national 2019 Aster Awards competition.
How much open source is too much when it's in Microsoft's clutches? Eclipse Foundation boss sounds note of alarm  The RegisterAnyone still worry about the Microsoft monopoly? Executive director of the Eclipse Foundation Mike Milinkovich does. Following GitHub's announcement of an ...
Hertz hits Accenture with $32 million lawsuit over failed website redesign  TechSpotFacepalm: Hertz, the second-largest car rental company in the US, is suing management consulting firm Accenture for $32 million over a website redesign that ...
Olga Markovic's web series receives development funding  Fairfield City ChampionFor Olga Markovic, she increasingly found there was nothing for her to watch and say: "Ah yes that is me, you get me". So the former Abbotsbury resident deci...
In France, Companies Make The Move To 100% Teleworking  WorldcrunchSAINT-PÉRAY — Where is work heading? For Rachel Peter and Jean-Baptiste Audras, a couple in their thirties, the southern French department of Ardèche has ...
Uber introduces Base Web, an open source “unified” design system for building websites in React  Packt HubUber's design and engineering team has introduced a universal system called Base Web design system, which was open sourced in 2018. Base Web is a suite ...
As Cyberpunk 2077 Development Intensifies, CD Projekt Red Pledges To Be 'More Humane' To Its Workers  KotakuFootage of the upcoming role-playing game Cyberpunk 2077 has blown away fans so far, but coupled with that hype is a burning question: Are workers at CD ...
The Crucial Role of AI in Web Development  Analytics InsightArtificial intelligence is undeniably no longer a buzzword in the web development space. AI in web development is used to design automation, integrating into ...
Job hunting? Here are 30 companies hiring in Birmingham, including Greenhouse and Command Alkon  Bham NowGet ready to apply for that new job! Here are 30 career opportunities in Birmingham.
SMU Partners With Citi Ventures To Offer Experiential Learning In Financial Technology In Singapore  [email protected]First partner university in Asia for the CUPID programme will enable SMU students to apply their classroom knowledge on real-world challenges faced by ...
Top 5 WordPress Development Companies in the World  YourStory.comAre you searching for top WordPress development companies? We are providing you the list of top and best WordPress development companies in the world.
Proye Design: Functional Designs with a Heart & Soul  Siliconindia.comThey say, first impression is the last impression; while the adage applies to every aspect of life, it holds especially true for the...
5 Best Reasons to Opt for PHP Web Development -  The TideMany companies now are choosing PHP web development to realize their IT needs. According to research, almost 83 percent of web services are using PHP, ...
Microsoft Open Sourcing a Very Important Algorithm Behind Bing Search  TechnotificationMicrosoft announced that they have open-sourced a key piece of Algorithm that makes Bing search services able to quickly retrieve results.
Cosmic JS wants to simplify web development so you can focus on content  TechCrunchIf you are a web developer, you know how complex many of the traditional web *content* management systems have been. One of the big problems has been ...
5 Ways in Which Data Science Is Revolutionizing Web Development  Analytics InsightTechnology is a highly dynamic field where new advancements keep coming every day. The data is the next big thing about this modern digital age.
Top 10 Image Formats That Are Best for Web Development  YourStory.comWeb application development is one of the biggest trends in this era because now a day's software has tons of functionality that cannot work properly on our ...
Web Development on an iPad  Laravel NewsThe idea of working entirely from an iPad has always appealed to me. The portability, the battery life, and of course the touch screen makes it an excellent device ...
A Quick Primer on Managing Your Web-Development Tasks  EntrepreneurNeed to modify your website or app? Here are the tips you'll need to do that right.
Are You Missing This Important Puzzle For Web Development Success? – Test Driven Development  YourStory.comAs a Web Development Company, there are many aspects of your business that determine your success. You can choose to create your application as cheap as ...
Student develops tax estimator app for City of Powell River  Powell River PeakCity of Powell River's new tax tool will provide property owners with an estimation of their 2019 tax bills. The tax estimator is an online app developed for the city ...
Bloq Labs' Titan Aims to Simplify Crypto Farming  CoinDeskTitan, a new product from Bloq Labs, aims to make it easier to set up and run new blockchain miners in global farms. The software is essentially a web-based ...
10 Topmost Web Design & Development Companies in Chennai – 2019 [Updated List!]  YourStory.comThe list of Top 10 Web Design & Development Companies in Chennai is sorted out through a research methodology. These companies are well verse in Web ...
Master web development with this JavaScript master class  Boing BoingWhen it comes to website development, JavaScript is the language that underlies it all. If you want to learn that language well enough for a career, you'll need ...
Harness web development skills to create better desktop applications  The GuardianIntegrating best of breed desktop applications from Adobe Creative Suite with web tools can provide a better experience for creative staff. Sakib Supple.
How Artificial Intelligence is reshaping web designing and web development?  Express ComputerBy Ankit Gupta, CEO and VP, WeblinkIndia.net. The modern industries follow the consumer-driven approach, where customer experience has become the ...
AI Needs to Develop to Impact Web Design  Business.comArtificial intelligence has had a big impact on web design and development, but it still has a long way to go.
Facebook Registers Secretive 'Libra' Cryptocurrency Firm in Switzerland  CoinDeskAccording to a Reuters report, Facebook registered a new company, Libra Networks, in Geneva on May 2. This coincides with the slow roll-out of their internal ...
How AI is reshaping web development | Articles | Big Data  Innovation EnterpriseHow AI is enabling are reshaping web development and giving developers everywhere hope about the future of tech.
Tech internships in IoT, web development social media; highest stipend Rs 15,000  The Indian ExpressHere is a list of internships in the technology domain, from the latest internet of things (IoT) to social media, Bangalore has many openings. Students with ...

Three Way Linking - Webmaster Strategy

Three way linking and concerns.For many years SEO experts were... Read More

WYSIWYG Versus Coding: HTML With A Purpose

After years of working with entrepreneurs who developed their first... Read More

Beyond Web Usability: Web Credibility

If you've been developing websites on Mars for the past... Read More

How To Get Profits From Your 404 Page Not Found File

"'Page Not Found' on this Server. Check the URL and... Read More

The Number 1 Reason Most Websites Fail

Failure, just like success, is measured differently by each and... Read More

Abandonment - Why Visitors Don?t Turn Into Customers

Every good Internet business understands the value of conversions versus... Read More

Tips to Protect Your Downloads or Products

1. Upload robots.txt file in to your root directory and... Read More

Disability Discrimination Act (DDA) & Web Accessibility

There's been widespread speculation about the new legislation being introduced... Read More

Six Basic Reasons Why Visitors Stay On Your Web Site

1. The first page appears quickly.It's a good way to... Read More

PHP Redirect

A PHP Redirect automatically transfers a web user from one... Read More

Benefits Of An Accessible Website: Part 2 - The Business Case

The DDA (Disability Discrimination Act) states that service providers must... Read More

Ever Wondered What Challenges Other People With Their Web Site?

Have you ever wondered what challenges are faced by other... Read More

The Power Of CPanel

cPanel is a control panel for your website and allows... Read More

Building a Web Site Requires the Right Software to Eliminate Headaches and Keep Money in Your Pocket

When most people build a web site, they think one... Read More

Do You And Your Website Have Credibility?

I recently received an unsolicited e-mail from some company offering... Read More

Where on Earth is Your Websitee?

You've just finished congratulating your marketing team. After six months... Read More

How To Convert More Sales On Your Website

One of the biggest mistakes that most online retailers make... Read More

The Problem with Paypal On Your Web Page

When I set up my website I felt paypal was... Read More

3 Ways To Increase Your Websites Conversion rate

Everywhere you look these days, people are telling you that... Read More

Do You Need a Web Database?

Does My Web Site Require A Web Database?If your web... Read More

Increase Hits to Help Increase Your Business

In this day and age most businesses consider having their... Read More

Why Local Service Companies Should Have a Website

The Internet is being used by local service business to... Read More

Thinking Of Taking Money Online? Whats Best For Merchants? PayPal, WorldPay or Something Else?

It's now easier than ever to take payments on the... Read More

Maintaining Your Business Website

QUESTION: Should I build and maintain my business Web... Read More

Are You Being Scammed By Your Web Design Company?

This is a growing concern amongst many business owners. Does... Read More