Is Your Website Innovative? Increase Your Business Over Night!

While studying online for IT investment opportunities, I found that one main factor was constant. All of the biggest money makers have eye-catching, simple, innovative, and the cleanest websites online!

Having a corporate style website may greatly increase your business!

Looking professional online is extremely important, especially if you want to attract big money to your door. There are literally 1000's of people and companies searching every single day for their next big purchase, will your company be the next one they contact?

Here are a couple of "corporate style websites" I am talking about:

http://www2.sprintcanada.ca/Enterprise/default.asp
http://www.bell.ca/shop/index.jsp
http://www.cogeco.ca/en/index_o.html

As you notice with all three of those examples, they are clean, simple, innovative and easy to navigate. You won't notice any flashing buttons, 10 different text colors, everything packed into one page, banner ads in every corner, etc.

The point is - keep it clean!

Have you ever visited a website and you left with a headache? This might be the same for your visitors. People notice when they find clean websites, it actually increases your chances of people reading your content more often than not.

Appearance is everything online. What your website tells people subconsciously is the message they perceive about your business. The more "Mickey mouse" your website looks, the more "Mickey mouse" visitors will think about your business. The internet is very impersonal and in order to increase our business, you need to find ways to subconsciously tell your visitors that you mean business and you're the right choice for their purchase online.

It takes 2 seconds to look bad online:

This whole process happens within seconds of visiting your website. Let's say that 70% of your visitors are 1st time visitors and only 4% ever come back, by simply cleaning up your style, it may actually increase that 4% return visitors into 10% overnight. It is that simple.

Redesigning your existing website is very important:

Many people who Redesign their existing website once every 3 years end up increasing their business overnight. Those of you who have had the same website for the last 10 years should really consider updating right away. Updating your website is like turning over a new leaf and coming up with new and innovative ideas to connect with your visitors.

Yahoo.com & MSN consistently update their template(s):

Yahoo & MSN also understand the importance of "keeping up with the Jones's". Keeping your website fresh and up to date will give your existing visitors another reason to browse through other sections simply because they have a new found interest and curiosity. Please note: Changing everything around every month is not the key, this method may actually confuse your visitors more than increase their curiosity.

Humans get bored easily:

It is actually really easy to have your visitors lose interest in your company. What would spawn such loss?

- Old outdated content

- Broken links everywhere

- Contact forms that don't work anymore

- Website templates from the "50's"

- Content that isn't related to their search

We as humans have a short attention span. If the website we are visiting doesn't pique our interest right away, as we say "there they where, GONE!" This is the very reason why BLOGS attract a huge amount of attention online. Not only can you read people's thoughts, but you can read them every day!

Blogs are a great way to connect with new & existing visitors on a daily basis. Don't forget, search engines tend to like updated content as well.

Getting back to making more money...

The better you look online, the better your checks will be. People want to know that they made the right decision for their family, friends, or business. Going with a company that doesn't feel right may embarrass them and decrease your chances at repeat business. People will always recommend a company that they are proud to do business with. It's the same as getting "recognition" for their recommendation.

Bottom line is this:

Re-think, Re-design, Re-vamp whatever you have to in order to turn over a new leaf for your business. Do this properly, and you too will increase your business over night!

About The Author:

Martin Lemieux is the owner of Smartads. We help companies to increase their business online and offline.

Ezine Article Directory (Beta): http://www.article99.com

Internet Marketing Tips: http://www.smartads.info

eCommerce Development: http://www.thingsdigital.ca

Copyright © 2005 Smartads Advertising Network - Reprints Accepted

In The News:

Why Now Is the Time to Learn Angular  eLearningInside News
Website Themes Impact SEO  Search Engine Journal
How to Become a Web Developer and Jumpstart Your Career  Southern New Hampshire University

Top 5 Reasons to Track Your Website Traffic

#5 User Satisfaction: Learn what your visitors and site users... Read More

Getting One-way Inbound Links: the 5 Major Strategies

With search engines putting a damper on direct reciprocal links,... Read More

Build a Strong Foundation for Creating Your First Online Identity ? Notes for Beginners

If you are looking for creating your online presence you... Read More

Your Content for Nothing and Your Clicks for Free

The first thing my business consultant (read brother-in-law) asked me,... Read More

Top 5 Webmaster Tools You Can Pick Up For Pennies

1. SiteSpinner V2 - On Sale www.deprice.com/sitespinner.htmSiteSpinner is a user-friendly... Read More

The Evolution Of Search

There have been many significant changes to the face of... Read More

How Does Your Website Make Me Feel?

When people think about the Internet, they think about technology.... Read More

How To Convert More Sales On Your Website

One of the biggest mistakes that most online retailers make... Read More

From Concept to Website

You've decided to create a website to market your products... Read More

1 Simple Solution to All Internet Marketers about Their Website Design Needs

It is an undeniable fact that not everybody is keen... Read More

Product Promoting: Getting The Response

When you publish a content site there are times when... Read More

So You Want To Have A Website

So you want to have a website. You have gone... Read More

3 Rules of Website Designing and Layout

Now that you have got your domain name registered, your... Read More

How To Get Profits From Your 404 Page Not Found File

"'Page Not Found' on this Server. Check the URL and... Read More

Lead Generation How to -- 10 Tips On Generating More Internet Sales Leads

Many millions of dollars are being wasted on promoting and... Read More

Entangled in the World Wide Web

I am just a learner who likes to delve in... Read More

Why Do I Need A Web Site?

Even though the Internet has been around for a long... Read More

Web Designer? You Dont Need No Stinkin Web Designer!

RIVERSIDE, CA August 4, 2004 ?- "Historically, small business owners... Read More

The Number 1 Reason Most Websites Fail

Failure, just like success, is measured differently by each and... Read More

Building eCommerce Websites that Work - Part 2

Succeeding with an eCommerce website is a dream for many... Read More

Make Your Own Brand!

There are millions and millions of websites on the Internet.... Read More

Whats Your Business Online Attitude?

This article was prompted by some customer support work I... Read More

Marketing Your Business Online

As a business you can't afford to ignore the Internet... Read More

Making Your Websites More Compelling

The Internet is a remarkable publishing medium. With just a... Read More

A Network Of Web Sites Is Not Enough!

The big thing these days is your ability to capture... Read More