How To Evaluate Your Web Sites Performance

Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your web site goals.

If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your web site is functioning at peak efficiency.

One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven't been doing any unusual offline promotional activities. However, just because hoards of people have passed through your gates does not mean your site is successful.

Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your web site.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for.

For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take the number of visitors who made a purchase and divide that figure by the total number of web site visitors. Then multiply that result by 100 (25 % 2000 X 100).

If your web site is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer.

However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your web site whenever you make changes to the site. You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low.

There are several effective methods to improve the flow of traffic to your web site, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier.

You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.

Another factor to examine is how easy it is for a visitor to your web site to accomplish the action the site is set-up to do.

For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it's too difficult to get to, the customer may just throw in the towel and move on to another site.

Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible. Finally, have a professional evaluate the copy on your web site. The goal is, of course, to get your visitor to make a purchase or fill out your form.

Web site copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.

Nancy P Redford shows you how to Take Online Payments for any web site without a costly merchant account. Stay safe on the Internet by getting wise to Online Scams and Shams. Plus get some of the best business tools and resources for your home-based business here at: http://www.miriadz.com

In The News:

KPS3 Hires Vivek Bhardwaj as Web Developer  Nevada Business Magazine

How to Listen on the Web

When building a relationship, listening is more important than talking.A... Read More

The Cost Of A Web Site

Just starting out, you can start with a simple informational... Read More

Web Site Development Process - The Life-cycle Steps

A system development process can follow a number of standard... Read More

The Web: Your Window of Opportunity

Thinking about starting up a business? The web is the... Read More

7 Tips to Make Your Order Page Work Harder

So your prospect, Mary, is sitting at the computer reading... Read More

Optimal Website Design

Optimal website design is the art of logical navigation.It will... Read More

What Does An Ex-Basketball Coach Know About Pulling Web Metrics?

In my previous life.....Actually, my previous JOB life, I was... Read More

The Number 1 Reason Most Websites Fail

Failure, just like success, is measured differently by each and... Read More

Increase Hits to Help Increase Your Business

In this day and age most businesses consider having their... Read More

Web Designer? You Dont Need No Stinkin Web Designer!

RIVERSIDE, CA August 4, 2004 ?- "Historically, small business owners... Read More

Make Your Artist Website Sell!

SummaryHere's the scoop on what you must know when designing... Read More

From Concept to Website

You've decided to create a website to market your products... Read More

Web Accessibility: The Basics

What is web accessibility & why is it important?Web accessibility... Read More

Three Things Every Website Should Do

When I started my company in 2002, I knew I... Read More

Live Support from Your Website? Can You Do It for Free?

I'm a freelance programmer and somehow I managed to get... Read More

Are Web Graphics Stealing Your Money?

They might not be wearing a mask and carrying a... Read More

Build It and They Will Come

Build it and they will come is not always true;... Read More

For Newer Sites, Web Marketing Depends On Titles & Links!

We all start out the same. Some have budgets, some... Read More

Seven Daft Things Not To Do To Your Website

1. Splash pagesMost of the time splash pages are uncalled... Read More

3 Reasons Why You Need URL Rewriting Module To Enchance Your Web

URL rewriting are major needs for your sites that produce... Read More

9 Simple Steps to Create a Background Tiled Image Branded with Your Name

You have seen those web pages where they have the... Read More

Web Design for the Professional Magician Part I - Selecting the Perfect Domain Name

Selecting the Perfect Domain NameThe first issue I have with... Read More

Web Site Promotion: How To Advertise Your Website For Profits

Making money with your web site is the dream and... Read More

Abandonment - Why Visitors Don?t Turn Into Customers

Every good Internet business understands the value of conversions versus... Read More

Your Website Reflects Your Business

Some left shoes are in isle 5, while the right... Read More