Link Trades That Waste Your Time

Never has competition been so difficult in the Internet world. Google and Yahoo keep indexing more and more pages, into the millions upon millions, and yet more and more people are creating super quickie links pages that are supposed to get other webmasters to want to trade links with them.

I still trade links with other webmasters, but I've gotten more particular as the link trade offers get worse and worse.

First of all, nobody uses title tags correctly anymore. Just for example, a directory page for cars should have a automotive keyword in the title tag, not "ACME Soap washes your odor away guaranteed!". Would I want my hot rod site listed on a page with that for a title tag? Remember, if by some miracle that page got listed in Google the link would read "ACME Soap washes your odor away guaranteed!". More than likely the page wouldn't even come up under any searches for cars or hot rods, even if all the links on the page were automotive related. Now, this example was a good links directory compared to most today.

Most people who want to trade links have links directory consisting of nothing but miscellaneous links. I mean nothing but links. I've seen a lot with no design whatsoever and no title tag at all. A page of links with no theme whatsoever is worthless for my site and yours.

The hidden links page is also a big frustration of mine. You've got to love it. One webmaster said you shouldn't need a magnifying glass and a GPS system to find a link to the directory. Webmasters need to start treating their links pages as though they were as important as the rest of their site.

A lot has been said about link trades being a lot less effective these days. Could the problems we've covered here be the cause?

A Good Directory

A good links directory has title tags that relate to the content of the page, is organized neatly by theme, is easy to find, and is as close to your website's main theme as possible. In other words, the more related the site is to your site's content, the more the link trade is going to be valuable to your site. This is regardless of whether or not you get a higher search engine ranking. The best possible link trade for overall increases in traffic are ones that are going to boost your traffic with or without search engines, and if the links directory is a resource to the public you will get traffic from it. It would be much more probable that you would get a boost from such a site.

The basic moral of the story is if you want good sites to link to you then make a good professional looking links directory, and please no more title tags that do nothing but repeat your business name.

Feel free to use this article on your site, but please add a link to this site at the bottom of the article.
Article from webmaster of WebmasterTips.us Website Resources

In The News:

Senior Web Developer  Pedestrian TV
Full Stack Web Developer  Charlotte Agenda
What is Technical SEO?  Business 2 Community
Death of the Dev Machine?  Visual Studio Magazine

Is Your Web Site Talking to Your Customer?

A while ago one of my clients approached me and... Read More

If You Build It, They Will Come?

Building a new website can be a lengthy task. From... Read More

Dreamweaver 8 Preview

August 8 2005, Macromedia announced a release of Studio 8.... Read More

Freelance Programming is Easy to Manage

There are several reverse bid freelance sites out there. Beyond... Read More

Why You Need a Website

You hear a great deal about the Internet these days... Read More

Product Promoting: Getting The Response

When you publish a content site there are times when... Read More

Improve Web Sales Figures Forever And Ever Amen!

"How do I improve web site sales figures?" The CEO... Read More

Web Sites ? Should I Learn or not?

A common dilemma most small and medium businesses face when... Read More

In Business? 10 Reasons Why You Need a Website -- Now!

1) Word of Mouth The single most powerful form of... Read More

The Internet Road Map

1) Data CaptureOne easy way to collect e-mail addresses and... Read More

Ten Quick Tests To Check Your Website For Accessibility

The Disability Discrimination Act says that websites must be made... Read More

Now You Have a Web Site - Have You Ever Heard of Accessibility?

An accessible Web site is easily approached, easily understood, and... Read More

Using Mini Websites - Powerful Way to Direct Marketing

Mini Websites are the most powerful and cost effective solution... Read More

Increase Hits to Help Increase Your Business

In this day and age most businesses consider having their... Read More

Is Your Website Innovative? Increase Your Business Over Night!

While studying online for IT investment opportunities, I found that... Read More

Earning From Your Website

Before you start building your site, ask yourself "WHY?". Why... Read More

Six Basic Reasons Why Visitors Stay On Your Web Site

1. The first page appears quickly.It's a good way to... Read More

35% Revenue Increase? from Your Website!

2 Golden Rules for an Engaging Website35% of visitors fail... Read More

Why do I Need a Website?

Cost Effective Advertising. Online selling. Increased geopgraphic range. Wider... Read More

Give Your Business a Cash Infusion

Whether you have your own business already, or are looking... Read More

You Dont Know Which One

I still remember it very clear ... It was almost... Read More

KISS Your Website!

Many web developers today are starting to KISS their website,... Read More

Email Addresses in Web Pages

You want to give your site's visitors a way to... Read More

Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image Bit-Depth

Are bloated images slowing down your web site and causing... Read More

Does Your Business Really Need A Website?

Website, website, website, everyone says you need one. But do... Read More