Website Imperatives and Solutions

When you take a look at the most visited sites on the internet, what hits you in the face? Change, growth, new content. In a sense, a search engine is the perfect web site. By it's very nature, it grows and changes continuously and moment by moment adds new content. But, most of us are never going to build a Yahoo or a Google. The competition at that level is horrific.

But the lesson is there to be read. You could build a great site with terrific content never seen before and do very well - for a while. But the imperatives that control our success or failure revolve around growth, change and new content. An obvious solution is to continually provide new content for your sites. Basically this means writing or constructing new pages, preferably with unique content.

There are, certainly, several easy ways to get content for your site. The first is to use other people's articles. Nearly all of us who do write and publish articles want people to pick them up and use them - with live links to our sites, naturally. Despite a lot of mindless babble about a duplicate content penalty, article syndication is alive and working as well as ever. Just don't scrape a site and replicate it.

Another source is RSS. Most feeds are meant to be syndicated (but not all so you do need to check Terms of Use) and they provide updated content. Other sources include content in the in the public domain.

Like all easy solutions, there are a couple of drawbacks. Other people's articles may not be focused as well as you'd like to your site content and goals. And they don't help your site's link popularity. Along with growth, change and content, incoming links are a critical success factor.

Using RSS feeds or other search-based content can raise copyright issues, irritate some feed or site owners, and may be even more poorly focused to your site's content than articles. If you use RSS feeds, almost inevitably you'll see content on your site that is absolutely irrelevant.

Public domain materials are extremely useful as content sources - if you can find matches to your site content. Assuming that you can, then you will need to convert the material into pages or into a form useable on your web pages. This can be time-consuming, but it may be easier than writing your own content.

Ghost writers are yet another alternative. Here you trade time for money. But this can be a tricky process. Some are not really fluent in English and you may need to do some rewriting. Also, you may need to double-check and make sure that the articles provided are actually original and not nearly identical to existing copyrighted material. Some ghost writers seem to work by finding a site with a related theme and then pretty much copy material from that site with minimal changes. Not a good idea for you to post that as your own.

Another source would be sites offering private label products. Many of those products can be mined for excellent targeted site content. Some products sold with Master resale rights also allow you to use the materials as site content. In this last case, you need to be certain exactly what you can and can't do under the specific rights package. Sometimes you can alter the materials, sometimes you can't.

Private label products with you having full rights, including the right to alter them and put your own name on them as author can be one of the easiest ways to meet all of the imperatives. With rights to an informative, new and interesting book on a niche topic, you can rework it a little, maybe add some nice graphics, generate a PDF and sell it.

Or you could generate that PDF and also generate pages for your site from the book. Give the PDF away in exchange for signing up to your list. Extract tips and ideas from the book and put together 2 or 5 or more articles based on the book. Publish and distribute the articles to generate links to your site and help brand yourself as an expert.

From one private label product you can generate a lot of new real estate for your site, add a viral product that you can use to build your lists, and through articles generate incoming links and do some useful branding.

It really doesn't get any easier than that. It takes some time and effort, but nothing like the effort of writing 5 or 10 articles from scratch, building 30 or 50 or 150 web pages, and writing your own viral book for list-building.

What about the other people who belong to the same private label site? Isn't everybody going to have duplicate content? In the real world, 90 percent of the people with access to a product will do nothing at all or the absolute minimum. Very few will mine the product, produce articles, produce web pages, or produce a nicely modified PDF. And of those that do, each will follow their own unique path. The chance of near identical content is pretty low. The PDFs produced may be more similar, but consider how many people make serious money with resale rights selling identical material.

There's a lot of room out there. Even within the most competitive niches, a thoughtful, patient marketer who pays attention to the imperatives and works smart, can make a living few would complain about. But there are also less competitive niches where the same marketer could become the dominant force. The materials are out there to get you going. Use them and work smart.

None of this is rocket science. The first, and ultimate, imperative is take action. Too many will fail, because they never even really began. Start today.

Copyright 2005 Richard Keir

Richard writes, teaches, trains and consults on business and professional presentations and eCommerce related matters. For more information on eCommerce sites and eCommerce site building - - and m/articles for more eCommerce articles.

In The News:

The Number 1 Reason Most Websites Fail

Failure, just like success, is measured differently by each and... Read More

Wheres Your Focus, Money or Customer?

Is your website Really useful?I had a 'rep' in yesterday... Read More

The Most Important Aspect of Writing Web Copy

There is an ongoing debate about web copy. Some say... Read More

Live Support from Your Website? Can You Do It for Free?

I'm a freelance programmer and somehow I managed to get... Read More

Learn to Build a Better Online Business Website Using Keywords and Content

Are you aware that 90% of the websites on the... Read More

Creating Websites that Cater to Exam Preparations

One of the things that Internet excels is disseminating information... Read More

How To Get Profits From Your 404 Page Not Found File

"'Page Not Found' on this Server. Check the URL and... Read More

The Two Most Common Mistakes That Scare Away Web Visitors

Can you imagine the hypocrisy of spending thousands of dollars,... Read More

How to Get a Better Web Site ROI

Better Web Site ROIHow to increase your business profitability by... Read More

Maximizing ROI via Web Site Traffic Analysis

We are clearly well past the innocent "golden age" of... Read More

How to Draw Icons or Images on a Mapserver Generated Map

In this example I have used the map of the... Read More

7 Profit Producing Reasons Why Every Successful Service Professional Needs A Web Presence

Your business website is a critical aspect of being able... Read More

Credibility - 10 Ways to Build it on Your Website

If you have your own business website and you are... Read More

Web Design for the Professional Magician Part I - Selecting the Perfect Domain Name

Selecting the Perfect Domain NameThe first issue I have with... Read More

Why Every Small Business Owner Needs Two Websites

Every small business owner knows that they need a website,... Read More

How To Write More Powerful Online Text

Although there are significant differences among the various types of... Read More

Do You Need a Web Database?

Does My Web Site Require A Web Database?If your web... Read More

7 Tips to Make Your Order Page Work Harder

So your prospect, Mary, is sitting at the computer reading... Read More

Benefits Of Making Your Website Accessible To Disabled Users ? Part 2: The Business Case

The Disability Discrimination Act states that service providers must not... Read More

Web Analytics - Getting it Right

Understanding and using web analytics.In recent years, website marketers were... Read More

Web Content Strategy 101

Your content is what gets you in search engines, speaks... Read More

Five Question-Five Minute Web Makeover Quiz

If you haven't made the sales and built your clients... Read More

How to Increase Sales with Automation Improvements

How popular is online shopping? And is there room for... Read More

How Disabled Users Access The Internet

In 1995 a new era of accessibility for disabled people... Read More

Email Addresses in Web Pages

You want to give your site's visitors a way to... Read More