Eye Spy - In Search of a Greater Lash


Shopping for mascara can be an "eye opening" experience. Who knew there were so many formulas to choose from? Thickening, lengthening, volumizing, maximizing and separating, only to name a few; it's no wonder a tube of "Maybelline Great Lash" is being sold somewhere in the world every 1.5 seconds. It's bright pink and green tube stands out from all the rest, saving us from the myriad of eye lash options, without batting an eye many of us grab the familiar and alas another sale for Great Lash the best selling mascara for 33 years. I do own a tube I admit but because I read it was a "must have", plus it adds a little color to my make up bag.

In search of a greater lash I secretly spied into the makeup bags of my most well painted friends, casually slipped in "so what mascara do you use" to unsuspecting co-workers, and polled long lashed strangers to uncover their mascara of choice. To my surprise, friends and strangers alike were wide eyed and bushy tailed to share the secrets of their lash life. So if you're interested in peaking into what's keeping these women's eyes wide open? read 'em and wink:

For Lengthening, Volumizing and Separating -
Lancome Definicils $21.00 Splurge
Iman Perfect Mascara $13.00 Midway
Max Factor Maximizing $5.99 Value
Maybelline Great Lash $4.99 Value

For Volumizing and Thickening -
Estee Lauder MagnaScopic $21.00 Splurge
Fashion Fair Volumizing $12.00 Midway
L'Oreal Volumizer 4x $4.24 Value
Avon Astonishing Lengths $2.99* Steal
* sale price www.myavon.com

For Lengthening and Separating -
Lancome Definicils $21.00 Splurge
L'Oreal Lash Out $5.99 Value
Max Factor Stretch & Separate $4.99 Value
Avon Astonishing Lengths $2.99* Steal
* sale price www.myavon.com

Dramatic Lashes - One Coat
Christian Dior Show $23.00 Splurge
Benefit Bad Gal $18.00 Midway
L'Oreal 3 D Architect $6.99 Value

Sensitive eyes & Lens Wearers
Clinique Long & Pretty Mascara $13.50 Midway

Hard to reach & bottom lashes $4.99 Value
Maybelline Lash Discovery

Best Mascara to sleep in (wink)
Kanebo Mascara $23.00 Splurge
Most waterproof mascaras

Here are a few lash seccrets to help you get your lash-on right:
· Clean your mascara wand at least once a month to get rid of clumps and prevent build up of bacteria on bristles. Coat the wand with a little Vaseline and gently wipe mascara from the bristles but don't damage the wand. Vaseline works best. Water won't remove all the mascara residue and soap can irritate your eyes. Shelf life of mascara is 3 - 4 months.

· Always have a dampened Q-tip handy when applying your mascara to clean up any smudges before they dry!

· Fashion Fair Cosmetic Manager Dewayne Moore recommends using a lash conditioner to improve brittle, dry lashes, extend the life of the lash and to help mascara adhere better and longer. Look after your eyelashes just like your do your hair and skin

· If necessary curl lashes using mascara curler before applying mascara.
· For best results "draw the mascara wand out of the tube and gently scrape off any clumps on the side or wipe with a tissue before applying, says makeup artist Brandi Williams.
· Oprah's make up man Reggie Wells, says "start at the lash roots and gently sweep mascara to the ends"
· Allow lashes to dry between coats. Use lash comb or spiral brush to remove any clumps.
· Reggie Wells believes applying mascara to bottom lashes is not necessary and only draws attention to dark circles and wrinkles below the eye area. Try brown on bottom lashes for subtle definition.
· Remove before bedtime with a gentle eye make up remover like Lancome Bi-facil Eye Makeup Remover or Andrea Q eye make up remover pads.
· Mascara merge?did you know Fashion Fair is black owned by Johnson Publishing Co. (Jet, Ebony) but L'Oreal owns Lancome, and Maybelline. Proctor & Gamble owns Cover Girl & Max Factor. "Don't Sleep"

Okay beloveds, I hope you found this F.Y. Eye enlightening and helpful in choosing the best mascara to maximize your lashes and bring focus to your eyes?the windows of your soul.

Bold indicates highly rated!

Cathy Gatson is a freelance writer and owner/operator of Yada Beauty Lounge, a hair and body salon in Northern California.

In The News:

The New Rules of Wedding Beauty  HarpersBAZAAR.com
Safer Beauty Bill Package Targets PFAS  The National Law Review
Complete A to Z of beauty  Times of India
Adore Beauty needs a makeover  The Australian Financial Review
Walmart US expands beauty business  CosmeticsDesign.com USA

15 Hair Care Myths - The Truth and The Lies

Everyone has a favourite myth about hair care ? and... Read More

Skin Type - Do You Know Yours?

In order to care for your skin properly you must... Read More

How to Halt the Train of Aging

Aging would not be so bad if it did not... Read More

How to become a Dental Assistant

Becoming a dental assistant offers one of the fastest educational... Read More

5 Hot Hair Style Trends For 2005

Folks are so diverse in 2005, which means that there's... Read More

Facial Skin Care Tips For Your Type Of Skin

With all the skin care tips and information today, you... Read More

Benefits of Soy in Facial Creams

Creams with soy are recommended around 40yrs and up or... Read More

Radio Frequency Energy Fans Thermacool

I guess you wouldn't think that radio frequency energy would... Read More

Discover Why Tanning Beds Wed Technology With Cosmetics

Since a sun tan tan is in vogue, it has... Read More

It Doesn?t Take Long To Make Yourself Feel Better!

Spending 5 minutes on your face:FACECold winter winds deplete your... Read More

Toss It? or Keep It?

If you are a product junkie like me then you... Read More

Cost of Non Prescription Color Contacts

Cost of non prescription color contacts can vary quite a... Read More

Skin Care and the Physiology of the Skin

The largest organ of the human body is the skin.... Read More

Skin Care: Organic, Natural or Scientifically Advanced ? Which is Best?

In an age where fear of water impurities has millions... Read More

How to Reduce the Appearance of Age Spots

Age spots are mainly caused by long-term sun exposure. Although... Read More

5 Steps to Clear Skin

Step One: Reduce excess oil secretionAccutane is a derivative of... Read More

A Cheap and Natural Way to Healthy Skin

Healthy skin happens when we eats good foods, have enough... Read More

How To Give A Manicure

This guide will give you the basic directions for nail... Read More

Testimonials on Permanent Makeup

Testimonials on Permanent MakeupI first thought about getting permanent eyeliner... Read More

What Are Pigtails?

There really isn't a huge debate on this subject, but... Read More

Homemade Facial Mask Recipes

Have you ever calculate how much money you have spent... Read More

New Hair Styles for 2005 - Summer Hair Trend

A variety of hair styles, colors, and trends are growing... Read More

Synthetic Fiber Hair Extensions Create Choice Hair Styles for Hair Loss and Fashion Clients

From the beginning of time, women have cared for their... Read More

Frequently Asked Questions About Permanent Makeup

Frequently Asked Questions About Permanent CosmeticsQ2) What is the recovery... Read More

Handmade and Homemade Toiletries?Buyer Beware

If you've been to a craft show or a farmers'... Read More