Top Ten Ways to Format and Leverage your Articles Success - Part 1

You want your business to be noticed by thousands daily. Online ezine publishers and webmasters are constantly looking for new, original content. They want and need your articles. This is a promotion marriage made in heaven. But you will have a much better chance of being chosen if you write an article that solves a problem for your audience. Give each article an angle.

Let's assume they are business people like yourself who need a problem solved--to stop procrastinating, write a book, promote their business, develop a loving relationship.

What Format Suits You?

1. Write a how-to-article.

Information hungry people want this one! First, open with a hook--something that will entice your reader to keep reading. Then, write a short introduction on the background of the problem and the need for your solutions. Follow with solutions in a new paragraph. You can number these if you wish.

Don't worry about giving away the store. Readers will judge you by your concise style and content, and will be attracted to see what else you offer.

Make a list of topics you know or that relate to your business. Take one at a time and write a short piece on it. You can write a short article under 500 words or a longer one if you desire.

For solutions to the problem, give information and resources that will assist your audience. Here's some sample article titles from my clients: How to Procrastinate to Your Heart's Desires; How to Create Employees Who Can Hardly Wait to Get to Work Each Day; and Promote your Coaching and Speaking Business Through Free Articles.

2. Write tips.

This kind of article takes the shortest time to write and is also the easiest format. Even if you think you can't write, you can write this kind of article.

Always include an introduction with your thesis--the point you want to prove, or the problem you are about to solve. Usually one or two sentences are enough. Include a one or two sentence conclusion in which you add one more punchy way to stimulate your reader to act. Remember to include your power-packed signature file below each article or tip.

To write a tip:

1. Start with a command such as " Do this."

2. Follow that by the consequence of not following the tip. Or, show a benefit of following the tip.

3. Show examples or resources to solve a problem and put the tip into action.

Write an article with 3, 5, 7 or 10 tips in it. It's best to give a complete tip as listed above rather than just a list. Don't bore people with a long list.

Article Coaching Client examples: "Seven Mistakes People Make When they Create a Web Site" or "10 Ways to Organize your Online Office."

3. Write a myth and solutions article.

This kind of article is one of my favorites because myths abound in book publishing and Online promotion. These keep authors from expressing their brilliance. Emerging authors think that traditional publishers will actually promote them. How about this myth? "Bookstores are a great place to sell books" or "you need an agent or publisher to write and publish a well-respected book," "you need the print media to publicize your products or service," or "you need $5000-$10,000 to self publish.

In one myth article accepted by an ezine sent to over 29,000 subscribers, the book coach then shares the real truth and what aspiring writers can do about it to succeed.

4. Write an interview.

Choose a credible expert or dynamic online personality to interview, and offer not only how-to-solutions, but allow the public to see the personal side of the person. I have participated in several of these. It's a great way to be seen by thousands of people Online each time the article runs. Interviews are usually done in question and answer format over email. Always use specific questions to get more interesting answers. You can also recycle this information for more content on your Web site or in your own ezine.

5. Write your success story.

Author Debbie Allen asked me to write my online marketing success story for her new book. I shared this: Two friends dragged me to the Web--one insisted I set up a Web site-the other introduced me to the concept of coaching via telephone, and using email such as an online newsletter to draw new clients and stay in touch with other ones.

Curious and willing, I spent time expanding my teleseminar and ebook business Online. Learning from information articles, I wrote nine new books to help others succeed on Online and never looked back.

My second Web site's sales jumped from $75 to $2265 in just five months. In eight months, sales soared to $3000 plus. Just checking in 2004, sales are up to over $4000. Consistent sales each month make up over 1/2 my income.

I thought, I need to share this gold with others! And, so a success story is born and shared with anywhere from 1000 to 500,000 ezine readers in cyberspace each time they read this article. It's also included in Debbie's print book "Brazen Online Promoters" published in 2002, 2004. She used three of my articles.

You have ideas for your article format. Now choose an outstanding title and include the largest benefit to solving a challenge in the title. No matter who your article is aimed at, it is well on its way to being a top Online and offline promotion method for your business. Part two of this article is available at www.bookcoaching.com/freearticles/a rticle-87.shtml.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:[email protected]

In The News:


PR Daily (registration)

Kim's 'dotard' insult spurs laughs, highlights words' power
PR Daily (registration)
North Korea's bellicose leader, Kim Jong Un, offered both yesterday when he threatened, in a statement directed at President Donald Trump, “I will surely and definitely tame the deranged U.S. dotard with fire.” Yet it was the word “dotard,” that caught ...

and more »

New York Times

Lillian Ross, Acclaimed Reporter for The New Yorker, Dies at 99
New York Times
Ms. Ross wrote in the memoir that Mr. Shawn had hired her in February 1945, offering her $70 a week, more than double the salary she had been earning as a reporter for the New York tabloid PM writing short articles on the local scene in the style of ...
Lillian Ross, New Yorker journalist who helped create the nonfiction novel, dies at 99Washington Post
Lillian Ross, longtime New Yorker writer, dead at 99The Hindu

all 13 news articles »

Writing simply and concisely
Inquirer.net
As a column writer, my biggest challenge is still how to shorten my articles because space is severely limited. This limitation became more stringent after the Inquirer adopted its current format which allowed columnists only 4,100 characters, in lieu ...


Writers Descend on Mark Twain House for Weekend of Workshops
U.S. News & World Report
Writers from across the country are descending on the Mark Twain House in Hartford for an annual weekend of lectures and workshops. Sept. ... Other writers will lead sessions on topics such as storytelling techniques, memoirs, essay writing and ...

and more »

Ex-Steeler Rashard Mendenhall Talks Dream Job Writing for HBO's 'Ballers'
Bleacher Report
Tossing away an NFL career and millions per season while at the center of your prime looks masochistic from the outside, perceived by many as throwing your fortunate life away. That could've been a truth for Rashard Mendenhall, except three years after ...


Big Think

Five Brilliant Writers, and Their Advice to You
Big Think
Writing is one of the strangest arts. Nearly everyone is, at some level, capable of doing it. But very few seem capable of doing it well. Perfectly literate people find that they can put words on a page, but can't keep a story going. This is a shame ...


The Hindu

Novy Kapadia: Players were like freedom-fighters
The Hindu
They had great information from the 1950s which they didn't know how to use, I began writing articles on how football was before three decades. I really enjoyed talking to former players, coaches, researching and writing.” Yet, he insists book-writing ...

and more »

Something extra: Meet our versatile, well-traveled new staff writer
Ehextra
I latched onto writing as a sincere pursuit in the fourth grade. While I spent most of my youth penning tales of sweeping romance and keeping them in top-secret files that I planned to mail to a publisher — I fancied myself a child prodigy, I wasn't ...

and more »

Bloomberg

Rise of the Tech Bros Means Gender Pay Gap May Only Widen
Bloomberg
She earned money during her recovery by writing articles on aviation and studied at MIT. MacGill became the world's first female aircraft designer, insisted on being a passenger on all test flights, and helped defeat Nazis with her planes during the ...

and more »

Copper Basin News

Honor Flight Volunteer: Oracle man participates in honoring WWII Veteran
Copper Basin News
... as helping with fundraising events, newsletters, website maintenance, special events such as golf tournaments, parades, etc., clerical and administrative, media communications and tv spots, writing articles for newspapers and magazines and much more.

and more »
Google News

Consultants - Writing Articles for the Internet Blankets the World with Your Expertise and Style

A Consultant could be an expert about absolutely anything.Calling yourself... Read More

10 Ways Writing Articles Can Improve Your Business

Writing articles has proven time and time again to be... Read More

The Benefits of Publishing Articles to Build Big Ticket Marketing Relationships

Ok, today we are going to talk about one of... Read More

Top Ten Tips to Write Articles that Will Get Published

This free way to promote or publicize your book or... Read More

Tracking Your Articles Properly

Writing articles related to your business is a great way... Read More

8 Surefire Methods to Create an Article Title That Will Get Your Article Read More Often

Often all the Web Surfer will see is your title,... Read More

7 Important Elements of Any Article - Miss Just 1 Element and Your Article is Doomed

These 7 Important Elements are your Blueprint to Article Writing... Read More

Summer is the Perfect Time to Write

As of July 1st, the year was half over! July... Read More

Article Marketing for Real Writers: Launch Your Freelance Career!

Looking to build your freelance writing career but don't know... Read More

8 Sources To Research Awesome Article Topics

Writing articles is by far the most effective online promotion... Read More

Get Traffic to Your Web Site with Articles

It is not my intention to give you a 5... Read More

Article Writing Made Simple

A great way for self employed professionals to enhance their... Read More

Advertisements and the Freelance Writer

Advertisements are one of the biggest indicators of a magazine's... Read More

You Can Also Write

I am sure that there would have been a moment... Read More

Be a Jerk - And Watch Your Business Grow!

Who remembers the 1979 movie, The Jerk with Steve Martin?... Read More

What Can a 13-Year-Old Kid Teach Us About Article Marketing?

Yesterday I met a 13-year old boy with a devilish... Read More

Why Link Exchanges are Dead-and What the New Move in Free Traffic Is

It's no secret-link exchanges are dying a painful death. And... Read More

Articles: Why You Need to Write Them

Every webmaster knows that to gain ranking positions in search... Read More

Guest Articles: Good for Some, Bad for Others

A recent debate started me thinking about how some marketing... Read More

Reward Those Who Publish Your Articles!

It is pretty obvious that content is king online. It... Read More

You Should Seriously Consider Making Money With Your Words

Sometimes when I am communicating with other webmasters and I... Read More

Write Your Ezine Article in 15 Minutes or Less!

Gasp! I can hear it from the purists now: Matt... Read More

Article Publishing Is A Key Component Of Internet Marketing

Frequently when I am communicating with other webmasters and I... Read More

Crafting Your Optimized Author Bio

Your author bio is a vital part of your article... Read More

Article Marketing

A revolutionary marketing device that I call article marketing I... Read More