Crafting Your Optimized Author Bio

Your author bio is a vital part of your article marketing campaign. It must append every article you write, and contains links to your site, sometimes directly from text. (Not all article directories allow your text to link... EzineArticles does though. From PR6 pages. Read their submission guidelines before you go text link crazy though...)

No matter what your specific article marketing goals, your author bio will play some role, so here are some guidelines to make yours work hard:

- Make your bio between 60 and 80 words. Some sites allow more, some a little less. Get in the middle and you won't have to fool around when it comes time to submit to directories. You should have a succinct message anyway.

- Make your #1 keyword link to the page you'd like to show up for that keyword. My guess is you'd like your index page to show up for your #1 keyword. Use your #1 keyword a few times in your author bio in addition to your link. I'm assuming you've already done some pretty extensive search engine optimization of course.

- If you're trying to drum up leads include your phone number and email address. Create a new email address for article marketing purposes because you're going to get lots of spam once you've put it online. And you can track leads or inquiries that come directly through your article marketing innitiative.

- Nail down your key marketing message, whatever you've determined that to be. All the better if it includes your #1 keyword.

Again, if you know your specific article marketing goals be sure to put them in your author bio. My goals are to build links and generate some reader interaction.

In the interest of taking my own medicine, and following EzineArticle's guidelines (2 non duplicated urls), I decided to revise my old author bio (currently at 55 words): Need help with article ideas? Stumped on where to find publishers? Send questions and article directories not on my list to [email protected] Garrett French is a search engine engineer for Websourced.com (linked to site) and conducts branding and link building research with his article marketing (linked to site) blog. You may republish this article if you include all links.First of all it's pretty flat. "Need help with article ideas?" Let's see... My main goal is for people to write me with article idea questions so I can show off my skills in understanding a business' target audience. I think I should go a little broader with my request though: "Send me your article marketing questions for free, quick answers."

I'm going to open with my "build links and brand" pitch, which captures the two main benefits of article marketing - two things I imagine most businesses want to do online.

I also added some idea of the kind of free service I'm offering: "article topic suggestions and key industry media identification." I hope this will lure some people in to writing me.

I do want people to send me article directories I haven't found, but I think that waters down my overall message, which is for people to write me with their questions. So I'm cutting that part out.

In the third sentence, which starts "Garrett French is a search engine engineer," I'm changing that to say "Garrett French is a search engine marketing (with link to KeywordRanking) copy writer" which is more accurate and will throw a little link benefit to my employer.

So my new and strategically optimized 65 word author bio reads:

Want to build links to your site and enhance your brand? Send article marketing questions to [email protected] for free article marketing brainstorm, including article topic suggestions and key industry media identification. Garrett French is a search engine marketing copy writer for KeywordRanking.com and conducts branding and link building research on his article marketing blog. If you wish to publish this article, please retain all links.

In The News:

We’re Looking for a Remote Technical Content Editor  How-To GeekAre you an experienced writer who's comfortable with all kinds of tech? Interested in a full-time job working from home? What We're Looking For. We're ...
What scientists can expect when dabbling in science writing  Nature.comI'm a zoologist, freelance science writer and assistant editor of Massive Science. My portfolio includes blogs, popular science and science education outlets, and ...
The Minecraft Movie Brings On Frozen 2 Writer  GameSpotAllison Schroeder is writing the Minecraft movie for Warner Bros.
First Look: reMarkable writing test vs. Apple Pencil  MacworldAdam and Leif give their first impressions of the reMarkable tablet versus the Apple Pencil and iPad Pro.
Magazine Writer Says Trump Assaulted Her in Mid-1990s  The Wall Street JournalA veteran magazine writer has accused President Trump of sexually assaulting her in a New York City department store more than 20 years ago. In a statement ...
Is Heshmat Alavi, Writer on Iran, a Fake Run By MEK Opposition?  The InterceptThe writer Heshmat Alavi pushes regime change in Iran. But an MEK defector says the controversial, exiled opposition group created the persona.
German Student Expelled and Told to Leave Russia After Writing Article About Protests  The Moscow TimesA German exchange student has reportedly been expelled from a Russian university and ordered to leave the country after writing an article about ...
A lifetime of Hamsalekha's music: A Kannada fan writes  The News MinuteIn an orthodox Carnatic music class in Bengaluru, the teacher was explaining who a Vaggeyakara is. Students in Class 5, studying in CBSE and ICSE syllabi, ...
Writing My Mother’s Sex Scenes  The New York TimesRumor has it that the best day of a writer's life is when you get to go home and tell your parents that you've sold your book, that it will be in stores for the world to ...
We must stop writing about Alexandria Ocasio-Cortez (after this article)  The Post MillennialAlexandria Ocasio-Cortez is like a Gremlin. We have to stop feeding her after midnight, and for the love of God, we can't get her wet. With every splash of ...
Adirondack Center for Writing event held  Sun Community NewsSARANAC LAKE | Writers, publishers and those employed by literary presses, magazines, bookstores and libraries came together for a full day of advice and ...
The Rise and Fall of Babe.Net and The Aziz Ansari Story  The CutIn the spring of 2018, I visited the offices of the millennial/Gen-Z-oriented website babe.net, a sunny loft space in Williamsburg, just around the corner from Vice.
Artists, writers, film scholars protest Bowling Green State University decision to remove Lillian Gish's name  World Socialist Web SiteMore than 50 filmmakers, actors, writers, academics and film scholars have signed a petition urging Bowling Green State University in Ohio to restore the names ...
Bookmaker gives $50K from copyright suit to writing class  Greenwich TimeATLANTIC CITY, N.J. (AP) — A bookmaker that accused a rival of copying its sports betting guide almost word for word is, in a sarcastic jab, donating part of a ...
Elton John Writes Article About The Making Of 'Rocketman'  BillboardElton John has penned an article for The Guardian detailing the making of his new biopic, Rocketman.
Longtime AP sports writer Ed Shearer dies at 82  Greenwich TimeATLANTA (AP) — Ed Shearer, a longtime sports writer with The Associated Press who covered the Olympics, Super Bowl, World Series and Hank Aaron's 715th ...
Hideous Men  The CutIn her memoir, 'What Do We Need Men For?', writer E. Jean Carroll made a list of the 'hideous men' in her life who have mistreated her. It includes Donald ...
Trump sexual assault accuser E Jean Carroll considers police complaint  The GuardianE Jean Carroll, the celebrated advice columnist who has accused Donald Trump of sexually assaulting her in the mid-1990s, has said she is considering ...
Boyband CNCO Dish on New Love Song and Maintaining Respect While Being Together 24 Hours a Day  PEOPLE.comThe group is set to make their U.S. television debut on Good Morning America July 1.
What Happens After Amazon’s Domination Is Complete? Its Bookstore Offers Clues  The New York TimesPopular novels, technical tomes and self-published books are pirated and sold on Amazon. That may actually be helping the company extend its grip on the ...
Could this England stat mean winning the World Cup is written in the stars?  BBC NewsThe women's World Cup is running full-tilt now with the tournament into the knockout stages. The good news is (if you're an England fan that is) that if we delve ...
Debunked: The absurd story about smartphones causing kids to sprout horns  Ars TechnicaThe Washington Post on Thursday published a story suggesting that the use of mobile devices is causing young people to sprout horns from their skulls.
Your Professional Decline Is Coming (Much) Sooner Than You Think  The AtlanticLike ​The Atlantic? Subscribe to ​The Atlantic Daily​, our free weekday email newsletter. "It's not true that no one needs you anymore.” These words came from ...
Ex-White House aide to answer written questions for Congress  Danbury News TimesWASHINGTON (AP) — The House Judiciary Committee said Monday that former White House aide Annie Donaldson won't appear for a scheduled deposition ...
Chicago police release over 1000 files, video, and hand written reports on Jussie Smollett probe  The Globe and MailActor Jussie Smollett smiles and waves to supporters before leaving Cook County Court after his charges were dropped in Chicago. A judge has appointed a ...
CNN Writer: Census Question Case Like Plessy V. Ferguson  Washington Free BeaconA CNN writer compared a pending Supreme Court ruling on whether the Trump administration can add a citizenship question to the U.S. census to Plessy v.
White House blocked intelligence agency’s written testimony calling climate change ‘possibly catastrophic’  The Washington PostThe White House barred a State Department intelligence official from submitting written testimony to Congress after agency officials refused to excise the ...
Mother's haunting written message after 'dying for 27 minutes'  New Zealand HeraldFrightening message written by woman who died for 27 minutes before being revived 6 times.
The Day the Music Burned  The New York TimesIt was the biggest disaster in the history of the music business — and almost nobody knew. This is the story of the 2008 Universal fire.
Pariahs of Silicon Valley: How Ben Mezrich Writes About the Winklevoss Twins  CointelegraphBen Mezrich's new book about the Winklevoss twins highlights their dislike of both Mark Zuckerberg and Roger Ver.
What Really Happened to Malaysia’s Missing Airplane  The AtlanticFive years ago, the flight vanished into the Indian Ocean. Officials on land know more about why than they dare to say.
Netflix’s False Story of the Central Park Five  The Wall Street JournalAt about 9 p.m. April 19, 1989, a large group of young men gathered on the corner of 110th Street and Fifth Avenue for the purpose of robbing and beating ...
Sanjiv Bhatt to PM Modi: Supreme Court has not exonerated perpetrators of 2002  National HeraldConvicted IPS officer Sanjiv Bhatt, in prison for the past eight months and convicted last month in a 30-year-old custodial death case, writes an open letter to PM ...
Facebook announces Libra cryptocurrency: All you need to know  TechCrunchFacebook has finally revealed the details of its cryptocurrency, Libra, which will let you buy things or send money to people with nearly zero fees. You'll ...
A weekend guide to San Antonio from a Texas Monthly writer  mySanAntonio.comA San Antonio native recently wrote a detailed article for Texas Monthly, explaining how to spend a weekend in the Alamo City. Cat Cardenas, a Texas Monthly ...
Even 18th-Century Creatives Tended to Cluster  CityLabA new study finds that British and Irish writers clustered in 18th- and 19th-century London and were more productive as a result.
What HBO’s “Chernobyl” Got Right, and What It Got Terribly Wrong  The New YorkerMasha Gessen writes about the truths and fictions of the HBO series “Chernobyl,” starring Jared Harris, Stellan Skarsgård, Jessie Buckley, and Emily Watson.
FedEx Refused to Ship Our Huawei Phone  PCMagA PCMag writer tried to send a Huawei phone from the UK to the US. FedEx refused to deliver it, and sent it back in London, citing the US trade-related blacklist.
Write for THE  Times Higher Education (THE)Features section. Our features are written by academics and university staff and also by our in-house team of specialist reporters. We look for lively essays about ...
Facebook moderators break their NDAs to expose desperate working conditions  The VergeAt Facebook's worst-performing *content* moderation site, operated by Cognizant in Tampa, FL one contractor has died, others have developed PTSD and fear for ...
Essential elements for high-impact scientific writing  Nature.comTo write better, remember that your science is exciting, says Eric J. Buenz.
OpenAI’s new language system writes really great fake news  Vox.comAn impressive new language AI writes product reviews and news articles. Its creators are worried about misuse.
New Report Suggests ‘High Likelihood of Human Civilization Coming to an End’ Starting in 2050  VICEA harrowing scenario analysis of how human civilization might collapse in coming decades due to climate change has been endorsed by a former Australian ...
Learning With: ‘From Clay Tablets to Smartphones: 5,000 Years of Writing’  The New York TimesA new exhibition celebrates one of humankind's greatest achievements. How would the world today be different if we had no written language?
Did A Robot Write This? How AI Is Impacting Journalism  ForbesHow do you know I am really a human writing this article and not a robot? Several major publications are picking up machine learning tools for *content*. So, what ...
Magazine Writers Are Cashing In on Peak TV  BloombergThe number of articles optioned by Hollywood studios has soared in the past decade, and so have the prices.
Patch is using AI to write 3000 articles a week  AdAge.comHyperlocal publisher is automating reports because 'no one ever went to journalism school to write a weather forecast'
The first AI-generated textbook shows what robot writers are good at  The VergeNature Springer has published what it says is the first AI-generated research book. It's a summary of recent research in lithium-ion batteries, and it shows exactly ...
A.I. May Have Written This Article. But Is That Such a Bad Thing?  ForbesImagine how productive Woodward and Bernstein might have been if only they had robots to write their articles for the The Washington Post. With a little A.I. on ...
Why the Writing in Season 8 of 'Game of Thrones' Feels Off  WIREDA philosophy professor explains that it all comes down to the machinations of two very different types of writers: plotters and pantsers.
Life on the breadline: 'Writing these articles has given me a reason for being'  The GuardianEven though I am my own worst critic, I now know that I can start something and finish it successfully.
How these Muslim authors are writing the wrongs  Times of IndiaSunday Times News: Five years ago, in the run-up to another general election, Nazia Erum became a mother.
Meet the man behind a third of what's on Wikipedia  CBS NewsSteven Pruitt has made nearly 3 million edits on Wikipedia and written 35000 original articles — all for free.
How to write a thorough peer review  Nature.comScientists receive too little peer-review training. Here's one method for effectively peer-reviewing papers, says Mathew Stiller-Reeve.
The Rise of the Robot Reporter  The New York TimesAs reporters and editors find themselves the victims of layoffs at digital publishers and traditional newspaper chains alike, journalism generated by machine is on ...
The rise of robot authors: is the writing on the wall for human novelists?  The GuardianArtificial intelligence can now write fiction and journalism. But does it measure up to George Orwell – and can it report on Brexit? Steven Poole. Mon 25 Mar ...
How Sexism and Machismo Shaped the Iowa Writers' Workshop  The New RepublicIn March 2016, the literary organization VIDA published a series of anonymous statements that accused the poet Thomas Sayers Ellis of predatory and abusive ...
How One Instructor Shows Her Students That Good Writing Matters  The Chronicle of Higher EducationMany students think they won't need to write much once they're done with college. How can you change their minds?
Jordan Peterson's 10-step process for stronger writing  Big ThinkThe best way to improve your thinking is to learn how to write, says Jordan Peterson. His ten-step process for writing an essay is time consuming, but the benefits ...
Does It Pay to Be a Writer?  The New York TimesWriting has never been a lucrative career choice, but a recent study by the Authors Guild, a professional organization for book writers, shows that it may not even ...
What’s All This About Journaling?  The New York TimesIt was my ex-husband who got me journaling again. Our marriage was falling apart, and, on the advice of his friend, he had started to do “morning pages,” a daily ...
This AI is so good at writing that its creators won't let you use it  CNNSan Francisco (CNN Business) A new artificial intelligence system is so good at composing text that the researchers behind it said they won't release it for fear of ...
The Hardest Part of Writing Is Restarting  The Chronicle of Higher EducationEditor's Note: This is the fourth in a new series, "Are You Writing?" Read Part 1, Part 2, and Part 3. It should be straightforward enough for you to stay consistently ...
My daughter asked me to stop writing about motherhood. Here’s why I can’t do that.  The Washington PostPromising not to write about her anymore would mean shutting down a vital part of myself, which isn't necessarily good for me or her.
Trump’s Articles of Impeachment Are Writing Themselves, With Echoes of Richard Nixon Growing Stronger  The InterceptBuzzFeed News dropped one of the biggest bombshells of the Trump presidency: that Donald Trump asked Michael Cohen to lie to Congress.
Excerpts of Stephen Moore’s Writing: Bashing Women, Gay Rights and More  The New York TimesPresident Trump's presumptive nominee for the Federal Reserve has written numerous pieces over the years that include disparaging statements about women ...
I Can't Believe I'm Writing This Linux Article About Loving The Xfce Desktop Environment  ForbesBefore I began my desktop Linux journey, I feared the command line. Now I'm learning to embrace it as a fast, flexible tool that grants you the power to ...
How to pitch stories to Polygon  PolygonPolygon accepts pitches for original reporting, essays, op-eds, reviews, and features. Below, you will find specific guidelines for each section. But first, here are a ...
Railway Ministry to Take Action Against Officer for Writing Article Against Piyush Goyal  News18New Delhi: The Railway ministry has decided to take disciplinary action against Union minister Jitendra Singh's OSD for casting aspersions against its minister ...
Text analysis of thousands of grant abstracts shows that writing style matters  The Conversation - USGrant abstracts with more words, more complex language and more storytelling tend to earn more money – even if that's not exactly what funders say they'd ...
The New Rules of Middle Age, Written by Women  The Wall Street JournalAs a new wave of women step into their mid-centuries, books reimagining female midlife are striking a chord. “We're not going to do our 50s the way everyone's ...
The first research book written by an AI could lead to on-demand papers  TechCrunchThe amount of research that gets published is more than any scholar can hope to keep up with, but soon they may rely on an AI companion to read thousands of ...
An NHL Player With an Unusual Side Gig: Writing Children’s Books  Wall Street JournalThe Maple Leafs' Zach Hyman wrote three children's books while in the process of scoring 89 points in 210 NHL games.
Writing at risk of becoming an 'elitist' profession, report warns  The GuardianThough the average writer earns £10000 a year, mean household earnings are more than £81000 – a result bestselling author Kit de Waal calls problematic.
A supposedly great article I'll never read the same way again  The OutlineDavid Foster Wallace's journalism is, in many ways, inaccurate. But he's hardly the only venerated journalist to have made stuff up.
Did a censored female writer inspire Hemingway's famous style?  The Conversation - USVirtually everyone has heard of Ernest Hemingway. But you'd be hard-pressed to find someone who knows of Ellen N. La Motte. People should. She is the ...
This Site Detects Whether Text Was Written by a Bot  FuturismTo help people determine whether or not a news article was made up by a bot, scientists built a tool that looks for signs of humanity within text.
Balancing Creativity and SEO in Content Writing  EntrepreneurIn the realm of search engine optimization (SEO), *content* is king. Be it website copy, blog posts or guest posting, *content* is an integral part of effective SEO.
How Writers Map Their Imaginary Worlds  Atlas ObscuraOne of life's great treats, for a lover of books (especially fantasy books), is to open a cover to find a map secreted inside and filled with the details of a land about ...
Writers/Photographers guidelines :: Earth Island Journal  Earth Island JournalWriter's Guidelines. Earth Island Journal is always looking for compelling and distinctive stories that anticipate environmental concerns before they become ...
‘Time’ magazine cover story says PM Narendra Modi is India’s ‘divider-in-chief’  Scroll.inThe Time magazine has described Prime Minister Narendra Modi as India's “divider in chief” on the cover of its May 20 issue. Modi's picture was on all ...
We thought the Incas couldn’t write. These knots change everything  New Scientist NewsA lost language encoded in intricate cords is finally revealing its secrets – and it could upend what we know about Incan history and culture.
Should writers only write what they know? What I learned from my research  The Conversation AUAs an academic in creative writing, I attend a lot of literary events. One question I can always count on being asked is, “can I write characters of other ...
A Suspense Novelist’s Trail of Deceptions  The New YorkerIan Parker on the life of Dan Mallory, whose début thriller, “The Woman in the Window,” was published under the name A. J. Finn.
The Future of SEO & Content: Can AI Replace Human Writers?  Search Engine JournalIf you're a *content* creator, should you just give up? Let's meet these robot writers and review the state of AI and SEO *content* creation to find out.
Robot writers drove 1,000 paying subscribers for Swedish publisher MittMedia  DigidaySwedish local news publisher MittMedia is using robot-generated *content* to drive subscriptions. Robot journalism has typically been touted as a tool to save ...
The Writer Anne Lamott Gets to the Happily-Ever-After Part  The New York TimesThe writer Anne Lamott recently sat in the living room of her Fairfax, Calif., house, wearing her signature dreadlocks, a loose cotton shirt and baggy jeans (skinny ...
Former New Zealand PM denies writing article in China's official paper  ReutersWELLINGTON (Reuters) - New Zealand's former prime minister has denied writing an article attributed to her by the official newspaper of China's ruling ...
Get Over Yourself and Start Writing in Comic Sans  LifehackerEveryone who writes for fun or profit dreads sitting down to work only to end up staring at a blank document for hours on end. Writer's block comes for us all ...
Notre Dame: writers and the shock of destruction through history  The Conversation - UKImages of the skeletal frames of Notre Dame cathedral, enveloped in billowing smoke and flame, stopped us dead on April 15. What is so familiar from ...
Renowned Egyptian writer Alaa al-Aswany sued by government for DW articles  DW (English)Al-Aswany has come under fire for criticizing government corruption and nepotism. At the center of the charges are articles he wrote for DW and his latest novel ...
Contentious Issues Should Be Kept On Backburner, Writes Gen Hooda on Jammu & Kashmir  News18There must be a clearly defined political objective that aims to mainstream Jammu and Kashmir with the rest of India, the retired general wrote in his document ...
How Writing An Article A Day Will Change Your Life (And Your Business)  Forbes NowIf you're looking for a way to improve your business, and improve yourself in the process, take the challenge to write an article every day.
Down and Out in the Gig Economy  The New RepublicJournalism's dependence on part-time freelancers has been bad for the industry—not to mention writers like me.
'I Have Let Whitman Alone' | by Brenda Wineapple  The New York Review of BooksIn 1855 no one had yet heard anything like the raw, declamatory, and jubilant voice of the self-proclaimed “American, one of the roughs, a kosmos”—Walt ...
Read Jamal Khashoggi’s columns for The Washington Post  The Washington PostJamal Khashoggi, a veteran Saudi journalist who Turkish officials say was killed in Istanbul after walking into the consulate of Saudi Arabia, has been writing a ...
As TV Seeks Diverse Writing Ranks, Rising Demand Meets Short Supply  The New York TimesShows are scrambling to hire more minorities, but the pipeline of experienced writers is thin, a problem of the industry's own making.
O’Rourke ‘not … proud’ of teenage murder fantasy writing  POLITICOWhen asked if the writings could hurt his campaign, Beto said, “It could.”
E Pluribus Unum?  Foreign AffairsStacey Abrams, the Democratic State of the Union response speaker, and other authors respond to Francis Fukuyama's Foreign Affairs essay "Against Identity ...
Meet the Guardian of Grammar Who Wants to Help You Be a Better Writer  The New York TimesBenjamin Dreyer sees language the way an epicure sees food. And he finds sloppiness everywhere he looks.

How to Create a Viral Lead-Generating Machine

Whether you own your own affiliate website, or subscription website,... Read More

The Online Writing Business Requires Constant and Regular Writing

Many writers do not understand that the online writing business... Read More

Article Marketing: Why 2 URLs Equal Pure Champagne

If you are using articles to promote your business then... Read More

Get Traffic to Your Web Site with Articles

It is not my intention to give you a 5... Read More

The Benefits of Publishing Articles to Build Big Ticket Marketing Relationships

Ok, today we are going to talk about one of... Read More

How To Start Writing Articles Successfully

You have probably heard that writing articles is one of... Read More

How to Cash in on the Huge Online Demand for Writers

Currently many online writers and would-be online writers, feel very... Read More

Writing Ezine Articles - 4 Reasons Why You Should Do It

Anyone who's been in the business for 2 or 3... Read More

Need to Write an Article? Three is a Magic Number!

Writing articles for magazines, the Internet or the local community... Read More

Article Marketing: Capture the Other Half of Your Target Market

Heard about article marketing but not sure why you'd need... Read More

Top Ten Ways to Format and Leverage your Articles Success - Part 2

You want your business to be noticed by thousands daily.... Read More

Why You Need an Article-Marketing Strategy before Posting a Single Article Online II

This is Part 2 of a 2 part article -... Read More

An Affable Article

It doesn't really matter who you are; you definitely know... Read More

What to Write About

This is a perennial question among writers and wannabe's. Many... Read More

Create An Article Reference Box That Calls To Readers

There are two primary factors in creating a successful reference... Read More

How to Find Ideas for Articles & Speeches

Do you have problems finding ideas for articles and speeches?I... Read More

How to Promote Your Web Site by Writing Articles

Sharing knowledge on the web can be a very powerful... Read More

Article Publishing Is A Key Component Of Internet Marketing

Frequently when I am communicating with other webmasters and I... Read More

Boost Your Expert Status, Write Articles

Writing an article is not an easy task. You have... Read More

Visibility, Credibility and Position Through Articles and Celebrity Testimonials

A huge problem for many people who are working on... Read More

Creating Your Perfect Article Summary ? 7 Tips

What should be in your article summary? It's otherwise known... Read More

Personal Promotion Through Publishing

One of the best ways to build credibility and promote... Read More

Energize Your Mind With Inspirational Writing Exercises

Feeling uninspired? Like you're stuck in a rut with your... Read More

Article Marketing: The Five Indisputable Rules of Author Bio Creation

Hey! Who's that I see, typing feverishly as brilliant ideas... Read More

Advertisements and the Freelance Writer

Advertisements are one of the biggest indicators of a magazine's... Read More