Financial Planners Publicity - Increase Your Search Engine Ranking with Web Articles

The goal of free publicity is to get your name in front of as many people as possible. So if you write an article, don't bury it on your web site.

Why hide it? You want as many eyes as possible to see your intelligent professional advice. So offer that article to other web sites.

Articles you author that appear on someone else's web site ? a professional association's, another organization's, your target market's news and resource sites ? are powerful publicity tools. Get on them. When prospective clients find your article on someone else's site, you can drive them right over to your site by telling them they will find deeper information there.

Not only does having articles on other web sites bring web users directly to your site, it also helps improve your search engine ranking. The major search engines now rank sites based on how many other sites link to it. The more places a link to your site appears, the higher you will appear on the search engines.

I've gotten to the top of a search engine search page on the strength of just one article linked to my site. So many people search for services on the Internet now, anything that pushes you up the rankings is a major marketing boon.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit or call 212-243-8383.

In The News:

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Write fiction to discover something new in your research  Nature.comCreative writing can help you to approach your science from a completely different perspective — and boost its impact, says Amanda C. Niehaus.
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You're Not a “Grant Writer”  The NonProfit Times“The terms grantwriter and grantwriting are ubiquitous,” according to Barbara Floersch of The Grantsmanship Center in Los Angeles, Calif. “But they're not right.”.
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A physicist is writing one Wikipedia entry a day to recognize women in science  CNNWhen she's not working in a physics lab, one London researcher is making sure women in science get the recognition they deserve.
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Technical Experts Need to Get Better at Telling Stories Daily“If only we could tell our stories better,” is a refrain I hear often from people I work with in the science and technology community. And I understand why.
How this 25-year-old freelancer made $150,000 in 6 months off Fiverr  CNBCFor this millennial, what started as a simple side hustle has blossomed into a six-figure business on freelancer platform Fiverr.
10 Tips for Successful Grant Writing  The Chronicle of Higher EducationHow to write a grant proposal that has the best chance of getting approved.

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