5 Critical Promotion Mistakes People Make With Articles

Did you realize that writing and publishing articles online represents one of the best-kept website traffic secrets?

It's true! In fact, if you learn some basic principles, you can drive thousands of visitors to your website without spending any money on advertising. Publishing articles not only establishes you as an expert in your chosen field, but also allows you to fly under the natural "radar defenses" your prospects have against advertising.

But, beware! My experience as a syndicated newspaper columnist has shown me that people who would otherwise succeed massively promoting with articles actually fail because they consistently make one or more of these five critical mistakes!

Mistake #1 - NOT Defining Your Target Audience

Many article authors make the serious mistake of not clearly defining a niche audience before writing their article. Successful article authors always know the exact "niche" audience they want to reach before they write the first word.

When targeting your audience, remember this rule: Narrow and Deep! Always pick an audience with a specific, pressing, or major interest in a narrow topic!

Mistake #2 - Spamming Ezine Editors

In their desire to cover as much ground as possible, many article authors resort to spam techniques for submitting their articles. Instead of tightly targeting appropriate ezines that cater specifically to their audience, these authors try to hit "everyone."

By trying to save time, they actually waste every minute spent writing their article because most ezine editors will just delete their submissions as spam!

Mistake #3 - Milktoast Topics

You can write the best article in the world, but if your headline doesn't grab a reader's eyeballs and pull them into your article - you lose!

Article authors should spend at least half as much time writing the headline as they spend writing their actual article.

In fact, an "average" article can get superior results simply from having a great headline at the beginning.

Mistake #4 - "What's In It For Me"

If they manage to make it past the first 3 pitfalls, many article authors trip on their shoelaces at this stage of the process! Don't write about what you want to write about, only write on topics of high interest to your target audience.

In other words, give them exactly what they want and they will love you. Nobody cares how much of an expert you rate on a particular topic until they know you can deliver information they need in a way they can use - now!

Mistake #5 - "No Shoe Polish"

You could write an article worthy of the front page of the Wall Street Journal, but as soon as somebody spots a typo or misspelling, they immediately put your article lower than a Sunday sales circular.

Seriously, if you want to undermine all the good you can do with a great article, send it out without proper spell- checking!

No matter what product or service you sell, once you understand the promotion power of free articles, you'll never look at website traffic generation the same way.

But remember, if you abuse the power, spam ezine editors, or blatantly pitch people instead of providing real information, you might as well skip the whole process altogether.

(c) Jim Edwards - All Rights reserved - http://www.thenetreporter.com

About the Author:

Jim Edwards is a syndicated newspaper columnist and the co- author of an amazing new ebook, "Turn Words Into Traffic," that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate link!

Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spending a dime on advertising! ==> "Turn Words Into Traffic"

In The News:

Unfit for Office  The Atlantic
How the Impeachment Process Works  The New York Times
Write for THE  Times Higher Education (THE)
Why Writing Better Will Make You a Better Person  The Chronicle of Higher Education
How to Get Every Email Returned  The New York Times
The Rise of the Robot Reporter  The New York Times
Why I Quit the Writers’ Room  The New York Times
Does It Pay to Be a Writer?  The New York Times
Unfinished Work  The New Republic
How to write a reference list | Information  The Pharmaceutical Journal

Financial Planners Publicity - Increase Your Search Engine Ranking with Web Articles

The goal of free publicity is to get your name... Read More

Think Bigger When Doing Article Marketing

You've already agreed that putting some of your best articles... Read More

Energize Your Mind With Inspirational Writing Exercises

Feeling uninspired? Like you're stuck in a rut with your... Read More

Every Writers Dilemma: How Do You Decide What to Write About?

The sources of inspiration are all around us, in the... Read More

Write What You Think Youre Writing

You've written this wonderful (no question about it) piece of... Read More

How To Rank Your Articles Higher in Search Engines

All of us, the authors, know that to enhance our... Read More

How To Write an Ezine Article

Writing can be fraught at the best of times but... Read More

How to Use Free Articles to Explode Your Internet Business!

In this article I will show you how to use... Read More

5 Simple Ways To Get Ideas For Awesome Articles!

1. Participate in chat rooms related to your targeted audience.... Read More

Resource Box Rules: Winning Tactics

Lets face it people use articles to send traffic to... Read More

Website Promotion ? Where to Get Ideas for Writing Articles

Some six weeks ago, I began writing and submitting articles... Read More

The Best Advertisement For Your Business

It is no secret among internet marketers that writing articles... Read More

Free Reprint Articles That Will Interest Publishers - 4 Tips

Have you been writing and submitting your free reprint articles... Read More

In Search Of Ideas For Articles

Finding something to write about can be frustrating for all... Read More

Promote Easily With The Two-Step

Here's a really simple way... to promote your online business... Read More

Writing Articles

You say, I can't write an article, I have no... Read More

Writing: Getting Started

Writing for web content is one of the easiest ways... Read More

7 Steps To Writing Articles That People Just Have To Read

This may come as a surprise... to you, but writing... Read More

Five Great Ideas For Your Next Article

It's amazing how quickly free articles can generatetraffic - my... Read More

Writing the Five Essentials

The five essential questions to be answered in your article... Read More

Summer is the Perfect Time to Write

As of July 1st, the year was half over! July... Read More

5 Dynamite Ways to Generate Ideas for Parenting Articles

The key to selling reprints to parenting publications is the... Read More

8 Surefire Methods to Create an Article Title That Will Get Your Article Read More Often

Often all the Web Surfer will see is your title,... Read More

Direct Sales Reps CAN Write Articles - Heres How!

We all know that article writing is a great way... Read More

How Your Online Business Can Generate Loads Of Free Traffic From Articles

The biggest challenge facing any online business today is how... Read More