Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Article Marketing: The Five Indisputable Rules of Author Bio Creation > NetSparsh - Viral Content you Love & Share

Article Marketing: The Five Indisputable Rules of Author Bio Creation

Hey! Who's that I see, typing feverishly as brilliant ideas flow from furious typing fingers to the article submission box? Is that YOU??

Well, aren't you the dickens! You found out about article marketing, and that is exciting and inspiring indeed. Now let me ask you a question, dear Article Writing Friend:

Do you know what you're trying to achieve by writing web articles?

Why, of course you do! Silly question, yes? You want people read your article, decide you're cool, witty, interesting, brilliant, etc.- because you are. Then you want them to visit your website.

Now, how will you get them to visit your website? You're already managed to divert their attention to what you have to say in that dazzling style that's you and you alone. But how will you get them to go all the way down, down, down to the bottom of that article, and click your URL?

1. You will stop thinking of your article bio as your resume.

A potential web client or customer does not care to see your list of credentials at the end of an article. As they read your article, they may love what they see, but you're still a stranger. They just want to be entertained, informed, or gratified in some way. It's all about THEM, not YOU. They just want to know who out there can help them. So if you start trumpeting about your vast successes, you'll get them to react, but not in the way that you want. Their reaction will be to CLICK AWAY. So for your business's sake, don't laundry-list your accomplishments in your author bio.

2. You will start thinking of your author bio as the gateway to prosperity.

Where does your fortune grow? It grows right in the website that is the home base for what you sell. How are people going to get there? By reading your articles, becoming interested in what you can offer them, and then letting you shuttle them there via your website URL. How will you shuttle them? Tell them what to do! Call the reader to action: Visit http://wordfeeder.com for more information. They're reading that bio box as fast as a finger-snap. If you don't want to lose the customer, tell them what to do and do it quickly.

3. You WILL NOT include more than one URL on your article bio.

Ever hear of Bio Boxing? Probably not, because I just made it up. Bio Boxing is what happens when two URLs fight for attention in your bio box. If you read two URLs in one author's bio box, what do you do? Look at one. Look at the other. It's a fifty-fifty shot at finding the answer you need. So you take a deep breath, pick and click. Ohhh!! You crapped out. That website was not even remotely close to what you hoped to find. What do you do now? Get up, get a glass of iced tea, and forget about this whole incident. In article boxing, nobody wins the fight. So don't include more than one URL in your bio box.

4. You will write one bio for each article category that you write to.

If you haven't noticed, article websites are ingeniously laid out by industry. In one article, you can be a religious muse, and lead your readers to a spiritual website. You would classify this article in the spiritual section, of course. In another article, you can write to the foodie crowd and lure people to your site where you sell chocolate chip cookies. Note that each of these articles requires its own uniquely-written bio box and corresponding URL link. I'll say it another way: don't mix and match your article categories in your bio box!

5. You will start thinking about your bio as FREE advertising.

You've bought ad space before, right? Okay, suppose you sell keyboard cleaners, and one day Staples.com comes by and offers you free ad space on their site. In this space, would you also include a link to that other website where you sell donut holes?? Of course you would not! Likewise, use each bio box as your FREE ADVERTISING for ONE website that attracts ONE AUDIENCE that you just spoke to in your article. Consider the world's biggest corporations; Old Navy, for example. Old Navy is owned by the Gap. Do you EVER hear a reference to Old Navy in Gap ads, or vice-versa? No, NEVER!

One of the biggest rules in advertising is to not distract or confuse the customer. Remember the points mentioned above, as a way to ensure that the elusive article reader won't slip right through your nimble typing fingers. Make each article work for you. Target your audience throughout the cohesive package of the article submission form, from beginning to end.

Remember that in each article, you will write to ONE audience within ONE category, and the goal is ONE click destination. Pay special attention to the largely ignored author bio, as this is the spot that either makes you or breaks you. Use that author bio box to your advantage while you still have the chance!

Copyright 2005 Dina Giolitto. All rights reserved.

Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, article marketing, and more.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Business MattersBusiness Matters

How to develop your personal blog with the help of custom writing
Business MattersBusiness Matters
Once you reach a company offering custom writing, you can select writing an article as the service that you want to use. Some of the topics that are often covered in research projects include business, management or English language. If your personal ...

and more »

Wall Street Journal

Trump Judicial Nominee Withdraws After Concerns Over Racially Insensitive Writing
Wall Street Journal
... Washington, D.C. withdrew after he couldn't answer basic legal questions during his Senate confirmation hearing. The video of the hearing briefly became an internet sensation. —Siobhan Hughes, Byron Tau and Kristina Peterson contributed to this ...
Trump Judicial Nominee Is Apparently Too Racist Even For Tim ScottAbove the Law
White House withdraws judicial nominee Ryan Bounds, after GOP realizes he didn't have votes for confirmationWashington Post
Trump judicial nominee pulled over racially charged writingsPolitico
Alliance for Justice -OregonLive.com
all 134 news articles »

Fairfaxtimes.com

Why this award –winning writer gravitates to darkness
Fairfaxtimes.com
Every morning, local author Tracy Hewitt Meyer escapes to her peaceful office to write about darkness. “I have decorated my desk … I have a lavender plant, a cactus, and a bamboo plant then I have my Himalayan sea salt candles, and I play a certain ...


Writing on the Hall: Unsustainable
Rutland Herald
Since returning to City Hall coverage, I've had the occasional feeling like I've fallen into a mirror universe. It was sharpest this week, with tax rates getting set on the dramatically increased budget assembled by Mayor David Allaire and Alderman ...


TAPinto.net

Katonah Writer a Hit with 'Cozy Mystery' Fans
TAPinto.net
But as his writing talent began to turn into paid work, this book-lover left his teaching job and went on to publish works of fiction and non-fiction, magazine articles, created television programs and was notably involved in some best-selling video games.


The Moscow Times

Celebrate a Literary Legend: Writer Lyudmila Petrushevskaya at 80
The Moscow Times
... the atmosphere she immerses the reader in. That's what the exhibition is about, in a nutshell — this atmosphere,” Narinskaya said. “Of course, for help we invited a true Petrushevskaya expert — Elena Rybakova, who's written several articles about ...


New York Times

Marcia Chambers, 78, Who Exposed Discrimination in Golf, Dies
New York Times
Marcia Chambers, a longtime legal affairs reporter who in the 1990s turned to writing groundbreaking articles and a book that examined discrimination against women and black people at private golf clubs, died on Friday at a hospital in New Haven. She ...

and more »

Bloomberg

Bitcoin Creator, Whoever It Is, Hints at Telling All in Book
Bloomberg
LISTEN TO ARTICLE. 2:12. SHARE THIS ARTICLE. Facebook · Twitter · LinkedIn · Email. Is the unknown creator of Bitcoin writing a book about it? That could be concluded from a cryptic message posted Friday at a website possibly linked to Satoshi ...
Duality - Nakamoto Family FoundationNakamoto Family Foundation
Cryptopuzzle - Nakamoto Family FoundationNakamoto Family Foundation

all 53 news articles »

The Chronicle of Higher Education

How Essay-Writing Factories Reel In Vulnerable Students
The Chronicle of Higher Education
A student could probably do an entire degree by purchasing every single written assignment including take-home exams. In fact, as a scholar I could probably commission conference papers and journal articles for all those predatory journals. Wouldn't ...


Bay Net

Bowie author makes it big
Bay Net
Cindy Freland has written several books to help children learn about the creatures and how they help the economy of Maryland, Virginia, Washington, DC, Pennsylvania, Delaware, West Virginia and New York. Freland's books include 20 minute, fun, ...

Google News

SureFire Ways To Get Free Publicity Using Articles

Free publicity can help to spread the word about your... Read More

Checklist for Writing Articles That Get Read

When writing articles for publication, it is important that you... Read More

Direct Sales Reps CAN Write Articles - Heres How!

We all know that article writing is a great way... Read More

How I Became An EzineArticles.com Platnium Member in One-Hour Flat & How You Can Too

[Disclosure: I went into EzineArticles.com very innocently. I... Read More

One Space or Two?

One of my subscribers writes 'I can't hold my tongue... Read More

10 Ways To Generate Highly Read Article Ideas

1. Participate in chat rooms related to your targeted audience.... Read More

Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell

Most authors are wasting their time producing dozens to hundreds... Read More

Writing Articles for the Search Engines

This is precisely what I am doing here today (and... Read More

Niche Marketing: The Power Of Articles

If you haven't considered the power of articles as part... Read More

How An Online Writer Can Easily Self-publish Their Way To A Fortune

Online writing is really self-publishing made easier and potentially much... Read More

How Webmasters Can Become Experts and Write Expert Articles!

Write articles, be recognized as an expert, drive a surge... Read More

Where to Get Great Ideas For Your Next Article

There are times when I want to write an article... Read More

Stick to the Subject and Your Readers Will Stay

Publishing content on the internet is not a hard task.... Read More

How to Effectively Hire a Ghost Writer

In today's busy world, whether your business is large or... Read More

Newbies Guide to Writing and Submitting Ezine Articles

How many times have you read the following? If you... Read More

Dont Buy Your On-Line Marketing Articles From Article Factories

I was busiy submitting some articles I ghost wrote for... Read More

Promote Easily With The Two-Step

Here's a really simple way... to promote your online business... Read More

Dont Miss These 10 Must Know Facts About Promoting Your Website with Article Writing

Most all ezine publishers need fresh content. Article writing is... Read More

The Difference Between Article Marketing and Traditional Article Writing

Lately, there seems to be some confusion between Article Marketing... Read More

An Article

People love to hear stories. They'll identify with what you... Read More

Article Writing: How to Sound Like the Expert You Are

You, too, can become a recognized expert in your specialized... Read More

Tracking Your Articles Properly

Writing articles related to your business is a great way... Read More

The Best and Fastest Way to Get Unlimited Free Back Links Guaranteed!

Submitting Articles for redistribution is the best way to get... Read More

What is a Ghostwriter and How Can I Find One to Hire?

A ghostwriter, as one may think is not a writer... Read More

Writers Block - Find an Article Topic in Minutes Anytime Anywhere with These 7 Tips Guaranteed!

One question I get asked all the time is how... Read More