I have seen the question asked so many times. How do I get links without having to resort to reciprocals? There are actually multiple ways but for the purpose of this article I will be discussing just one, writing articles.
The first way that articles can be effective is by choosing the sites that you submit to. If search Google you will find hundreds of sites that accept submissions. They will range from specialized to general but take care when choosing your core group. Many of the sites alluded to require a lengthy sign up process or have been abandoned by their owners who have moved onto another project. In order to make efficient use of your time, you should narrow your field down to the 3 major article submission sites:
On their own each of these sites offers multiple SEO benefits. Each allows links to your site with Article Depot and GoArticles allowing Anchor Text in the body of your article.
The next way that these article submission sites offer a way to gain links and therefore better search engine results, is that due to their sheer size, your article tends to get picked up by website owners looking to beef up their sites. At times a single submission can generate more than 100 links! If you chose to submit to hundreds of the smaller submission sites, you may get the same amount of links but it would have taken a great deal more work.
If I could impart anything about the technique you should use when getting the most out of your articles, it would be to use the major submission sites to your advantage. Use the time saved by not chasing all the smaller sites to write more articles and let the likes of Article Depot, GoArticles, and Ezine Articles do the work for you.
Jason Rickard is the owner of http://www.yourfavouriteshop.com - Europes largest reseller of White Noise CDs