Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Reprint Article Headlines ? the Reader is Secondary > NetSparsh - Viral Content you Love & Share

Reprint Article Headlines ? the Reader is Secondary

A great headline can be the difference between having your free reprint article published once (on your own website...) and having it published hundreds, if not thousands, of times all over the Internet.


Sure, the content has to be worthwhile; it has to be helpful, informative, and not just a sales spiel. And there's no denying that a well written article can be very compelling. But if your headline doesn't cut it, the article won't stand a chance. The best article in the world will never see the light of day without an effective headline.


Now, more than ever, article submissions need a good headline. But it's not just the reader you have to worry about. In fact, the reader is secondary! When it comes to reprint article headlines, your main focus should be the publisher.


You may think the requirements of a good headline haven't changed over the years, but they have. Unlike headlines for traditional newspapers, magazines, etc., which target only the reader, online article submission headlines target first the publisher, then the reader.


So how do you write a headline for an online publisher?


Here's a few tips...


1) State your domain


No matter what your business, you can be sure that potential publishers of your article are inundated with information every day. Imagine hypothetical 'Publisher Pete'. He's the webmaster of a high PR site. He receives hundreds of article submissions every day. Additionally, he farms article submission sites (aka 'article banks', 'article submit sites', 'free-reprint sites') for articles on a regular basis. Because so many of the article submissions he sees are spam or unrelated, Publisher Pete is quick to dismiss anything that isn't obviously ? and immediately ? relevant to his website. So make sure your headline signals the general subject area of the article submission, not just the exact topic.


2) State your argument


Every website has an agenda. Whether it's to sell, persuade, or inform, there's always an angle. When our friend Publisher Pete looks for free reprint content for his website, he wants something that complements his agenda. If he's selling chemical garden fertilizers, he doesn't want an article about the evils of chemical fertilizer. Nor does he want an article espousing the virtues of organic fertilizer. He wants an article promoting the value of chemical garden fertilizer. If that's what your article is about, make sure the headline lets him know.


3) Don't make empty promises


Sensationalized headlines may work in traditional media, but they're not so effective in online article submissions. Few things frustrate an online publisher more than being lured in by a promising headline which turns out to be nothing more than hot air. For publishers who take the time to carefully filter content before publishing, empty headlines are nothing more than time-wasters. For publishers who are a little less meticulous, empty headlines result in a site which is characterized by disjointed, contradictory, low-quality content. Either way, the publisher isn't impressed, so make sure the headline of your article is relevant to (and validated by) the body of your article.


4) Put yourself in the publisher's shoes


Always think about ways to make the publisher's job easier. It's as simple as that. Brainstorm 5, 10, 20 headlines, then put yourself in the publisher's position and ask which one you'd choose. That's the best headline for your article submission.


5) Think about your publisher's readers


Publishers want articles that readers will open. But remember, your publisher's website may cater to an entirely different type of reader to your website. Whenever you find yourself thinking about your secondary audience (the reader), make sure you're thinking about the publisher's readers ? not your own. That settled, you can go on to focus on regular audience-headline considerations such as making the headline attention-getting, targeted, and benefit driven.


Conclusion


With the emergence of article submission as a great way to generate a high search engine ranking, and the associated proliferation of article submission spam, the right headline is more important than ever. The important thing to remember is that you're faced with a gatekeeper, and you need to address their needs first.


By following all the publisher-focused tips above, you'll not only see your article published many more times, you'll also see it published on more relevant websites. This will help both your ranking (because links from relevant sites are always the best) and your click-thru traffic (because the audience will be more relevant).


Happy headlining!

About The Author

* Glenn Murray is an SEO copywriter and Article Submission Specialist. He is a director of PublishHub and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

The Chronicle of Higher Education

How to Treat a Dissertation Like a Start-Up
The Chronicle of Higher Education
Then, start writing, shaping ideas. Write journal articles, go to conferences, and generally solicit feedback, just as start-ups with early prototypes do. Always, he says, be ready to "pivot" — to adapt a dissertation in response to good feedback. Aim ...


Wall Street Journal

Smartphones Killed Handwriting. Let's Bring It Back.
Wall Street Journal
When I go to meetings, I normally bring my laptop to take notes. I type pretty fast, and it's nice to have my email right there in case things get boring. But recently I've been doing the unthinkable—bringing pen and paper, and writing notes by hand ...


TIME

Elon Musk Calls a Diver That Rescued Thai Soccer Team a 'Pedo' on Twitter
TIME
Elon Musk is causing controversy on Twitter again. This time, the Tesla CEO and billionaire attacked one of the divers who played an instrumental role in rescuing the Thai soccer team that was stuck in a cave last week. On Sunday, Musk called him a ...

and more »

Yale Law Journal Participates in Lutie A. Lytle Black Women Law Faculty Writing Workshop
Yale Law Journal
In addition, Volume 127 Editor-in-Chief Arjun Ramamurti and Volume 127 Executive Editor for Articles & Essays Kyle Edwards attended the conference to discuss the Articles submission process. The Journal wishes to thank all the participants for their ...


Bloomberg

Bitcoin Creator, Whoever It Is, Hints at Telling All in Book
Bloomberg
LISTEN TO ARTICLE. 2:12. SHARE THIS ARTICLE. Facebook · Twitter · LinkedIn · Email. Is the unknown creator of Bitcoin writing a book about it? That could be concluded from a cryptic message posted Friday at a website possibly linked to Satoshi ...
Duality - Nakamoto Family FoundationNakamoto Family Foundation

all 53 news articles »

In Richmond Schools, It's Reading, Writing and Restrooms
U.S. News & World Report
RICHMOND, Va. (AP) — The school system in Virginia's capital is going on a bathroom blitz. The superintendent of Richmond Public School, Jason Kamras, announced Friday that the system will fix and improve every restroom in the city's 44 schools by the ...

and more »

Baltimore Sun

Capital Gazette shooting victim Wendi Winters: A prolific writer who chronicled her community
Baltimore Sun
Wendi Winters spent a dozen years writing her way into the Capital Gazette newsroom. After a career in fashion and public relations in New York City, the 65-year-old mother of four moved to Maryland 20 years ago and began stringing for the Annapolis ...
Appellate court upholds ruling in favor of Capital-GazetteCapitalGazette.com
Five dead in 'targeted attack' at Capital Gazette newspaper in Annapolis, police say; Laurel man charged with murderBaltimore Sun
Capital Gazette shooter barricaded door in 'targeted attack' at newspaper's officeWUSA9.com

all 3,158 news articles »

Eurogamer.net

Fired Guild Wars 2 writer says she was given no warning - Eurogamer
Eurogamer.net
Former Guild Wars 2 writer Jessica Price was fired last week without, she has said, any warning. "I was given no opportunity to argue my case," Price t…
ArenaNet 'folded like a cheap card table,' says fired Guild Wars 2 writerPolygon

all 11 news articles »

Billboard

Watch Juice WRLD Discuss Writing 'Lucid Dreams': 'It All Revolved Around the Sting Sample'
Billboard
Juice WRLD recently sat down with Billboard to discuss how he crafted his song “Lucid Dreams” as part of the “How It Went Down” video series. The rapper explains that he wrote the song in his family room when he was a senior in high school. He began ...


Eurogamer.net

ArenaNet fires two Guild Wars 2 writers over Twitter exchange with YouTuber
Eurogamer.net
UPDATE 2.30PM BST: I've received an official ArenaNet statement. It reads: "We strive to cultivate an atmosphere of transparency around the making of our games and encourage our teams to be involved in open, positive discussion with our community.
Deroir on Twitter: "Really interesting thread to read! However, allow me to disagree *slightly*. I dont believe the ...Twitter
Jessica Price on Twitter: "Since I spent all kinds of time saying it on a Reddit AMA, and I haven't talked about ...Twitter
GW 2 Devs/Playerbase Twitter Discussion — Guild Wars 2 ForumsGuild Wars 2 Forums

all 60 news articles »
Google News

7 Steps Toward Successful Article Writing

As you write the outline for your next article, there... Read More

Become An Expert

Everyone focuses their web marketing efforts on search engines, and... Read More

Stop Struggling and Write Your Article - Part II

Don't let overwhelm hold you back- follow this expert advice... Read More

An Easy Way to Write An Article: Get Someone Elses!

Every successful website needs to be, what the experts consider,... Read More

Finding Time To Write

A true test for many writers that will require your... Read More

Where to Get Great Ideas For Your Next Article

There are times when I want to write an article... Read More

10 Ways To Generate Highly Read Article Ideas

1. Participate in chat rooms related to your targeted audience.... Read More

Writing Articles For Permanent Traffic

Writing articles is possibly the best way to generated free... Read More

Articles That Sizzle - Top Ten Topics

There's one key rule that every writer should understand before... Read More

Article Marketing: Free Speech Means Free Plugs for Your Business

Article marketing works like this. The majority of webmasters are... Read More

How to Promote Your Web Site by Writing Articles

Sharing knowledge on the web can be a very powerful... Read More

Should You Hire a Famous Writer or Write Your Own Articles?

Proven and Exceptional Click-Through ResultsTesting has proven again and again... Read More

For The Serious Internet Marketer: Heres A Quick And Easy Way To Reach 1000s of Buyers today

Why do so many internet marketers waste their time on... Read More

Article Marketing 101 ? Article Writing Establishes You as an Expert

If you market online, whether it be your own information... Read More

A Writers Glossary (Part Three)

Find definitions from Q to Z... ~~~~~~~~~~~ Q ~~~~~~~~~~~ Query... Read More

The Ins and Outs of Article Submissions

Congratulations! You've written your first article (or possibly your 10th... Read More

Reprint Articles Hijacked by Text Link Ads - Great for Authors!

We all know that online publishers earn revenue from our... Read More

Articles and Internet Branding: 5 Steps to Success

Are you ready to become an internet marketing expert? Are... Read More

Got Lingo? The Terminology Of Marketing With Articles

Every field or discipline has its own specialized vocabulary and... Read More

SEO Article Writing 101

SEO writing is very different from content writing, article writing,... Read More

How I Became An EzineArticles.com Platnium Member in One-Hour Flat & How You Can Too

[Disclosure: I went into EzineArticles.com very innocently. I... Read More

Internet Marketing: Secrets of Writing Keyword Rich Articles in Six Easy Steps

Determining keywords is a critical step in writing articles online... Read More

The Benefits Of Article Writing For Your Home Business

Once you learn the benefits of article writing, you may... Read More

Tracking Your Articles Properly

Writing articles related to your business is a great way... Read More

Dont Buy Your On-Line Marketing Articles From Article Factories

I was busiy submitting some articles I ghost wrote for... Read More