Smart Writing and Layout Styles for the Web

If you write web content, it may be a mystery to you as to what "works" and what doesn't work. You want people to read what you write, but are they understanding your content or clicking away soon after stopping on your page? If the latter, you stand to lose visitors and, ultimately, sales. Let's take a look at how you can rework your site to one that attracts and keeps visitors.

Know your audience. Unless your site is geared exclusively to the scholarly crowd, gear your words toward a younger audience. Many web content producers know that language understood by 12 and 13 year olds is much more effective for attracting and keeping guests than anything else. This takes into consideration a couple of things: not everyone who visits your site is well versed in English, but they have enough of an understanding to read at a middle school grade level. If your goal is to reach the masses, you must consider a global audience particularly an audience where English is not their native tongue. In addition, unfortunately many Americans are ? to be polite ? lacking in certain abilities when it comes to reading. No need to stand on your platform explaining why it is this way ? it just is.

Speak to your audience. Use "you" when writing. Too much talking about yourself is not very interesting. People want to know what you can do for them. Testimonials, however, can be effective especially if it discusses a problem and the resolution to the problem is shared. Create empathy!

Short and sweet. I already violated this particular principle by writing a lengthy paragraph and by including a long sentence previously. Oh, well...live and learn! Still, many people approach the internet as something to be scanned, not read. So, include plenty of white space and split up your paragraphs. Keep your sentences short too. Mrs. Grimsley, your 8th grade English teacher might not approve, but her students today will!

Use bullets, numbers, or bold. Make what you want to say stand out by bulleting, numbering or "bolding" the beginning of your sentences. In other words, lists work very well on the internet.

Select nice fonts. I love Times New Roman, but it is best used only for print. Instead, use Trebuchet, Arial, and Verdana as they are easier on the eyes. Give your visitors eye strain and they will look away...they will probably miss something too.

Grammar and spelling. Proper use of grammar as well as being careful not to misspell are critical parts to your writing. Do not rely on spell checks and a thesaurus exclusively as they cannot pick up every misused or misapplied word.

Get an opinion. Feedback from others will help determine whether your site is readable, friendly to the eyes, easy to navigate, etc. Don't expect criticism to always be wrapped in niceness; take what is said as constructive criticism and then apply the changes to your site.

If you are new at web content writing, it is likely that it will take some time for you to "get in the flow" of writing web content. Of course, not everyone is able to fully grasp this method, so your best option may be to hire someone who can get the job done for you instead.

Matthew Keegan is The Article Writer who writes on just about any and every issue imaginable. You can preview samples from his high performing site at http://www.thearticlewriter.com

In The News:

What scientists can expect when dabbling in science writing  Nature.comI'm a zoologist, freelance science writer and assistant editor of Massive Science. My portfolio includes blogs, popular science and science education outlets, and ...
German Student Expelled and Told to Leave Russia After Writing Article About Protests  The Moscow TimesA German exchange student has reportedly been expelled from a Russian university and ordered to leave the country after writing an article about ...
Surviving a Mass Shooting, and Writing About It: We Want to Hear From You  The New York TimesWe're interested in hearing from students who have written college admission essays about surviving a mass shooting.
Looking for a new writer for Ghacks  Ghacks Technology NewsI'm looking for a new writer for Ghacks to complement the articles that I'm writing each day here on this site.
A Former Republican Operative With Ties To White Nationalists Has Been Publishing Opinion Pieces In The Wall Street Journal  BuzzFeed NewsMarcus Epstein, a former associate of Richard Spencer and a former contributor to white nationalist site VDare, has written for the Wall Street Journal, the Hill, ...
Is Heshmat Alavi, Writer on Iran, a Fake Run By MEK Opposition?  The InterceptThe writer Heshmat Alavi pushes regime change in Iran. But an MEK defector says the controversial, exiled opposition group created the persona.
Writing My Mother’s Sex Scenes  The New York TimesI wanted to tell a story about the life she really lived. All of it.
Max Landis Accused of Rape, Assault and Psychological Abuse  VarietyScreenwriter Max Landis is facing allegations of sexual abuse and psychological manipulation from eight women who told their stories to the Daily Beast. Two of ...
20 DND staff involved in writing letter after drunken junket article angers military leadership  Ottawa CitizenThe leadership of the Canadian Forces and Department of National Defence have always been sensitive about media coverage of the taxpayer-funded “Party ...
Former Breitbart Writer Katharine Gorka Set to Be Named CBP Press Secretary: Report  NewsweekKatharine Gorka, a former Breitbart columnist and wife of former Trump deputy national security adviser Sebastian Gorka, is set become the new press secretary ...
'Overwatch' Characters Are Already Cops — Maybe It's Time To Stop Writing Ridiculous Clickbait Articles About Them  ForbesJust because a video game character has a police outfit, doesn't mean that video game is glorifying police brutality.
Pre-service teachers and creative writing  Teacher MagazineAt the Art Gallery of Ballarat, a group of secondary school students, pre- *service* teachers and English teachers spend two-and-a-half days writing together.
CAAPP celebrates black female writers from Pittsburgh and beyond  University of Pittsburgh The Pitt NewsNicole Sealey's editors once convinced her to remove the last line of a poem before she published it. The poem, “Candelabra With Heads,” meditated on a ...
Nonprofit Oil Alliance Spends on Grant Writer for New Mexico  U.S. News & World ReportSANTA FE, N.M. (AP) — A nonprofit alliance of energy companies has spent $80000 on a grant writer to help New Mexico's Transportation Department pursue ...
Read Lucian Grainge’s Letter About Universal Music Fire: ‘We Owe Our Artists Transparency’  VarietySir Lucian Grainge has written a letter to Universal Music staffers about the fire that destroyed countless master recordings in 2008.
Facebook announces Libra cryptocurrency: All you need to know  TechCrunchFacebook has finally revealed the details of its cryptocurrency, Libra, which will let you buy things or send money to people with nearly zero fees. You'll ...
Update: Large-scale search for automotive writer Davey G. Johnson, missing in California, ends  autoweek.comAfter 10 days of searching, the large-scale search for Davey G. Johnson has come to an end; the whereabouts of the missing automotive writer remain unknown.
Yuvraj Singh formally writes to BCCI seeking nod for participation in overseas T20 leagues  News NationNewly retired Yuvraj Singh has formally written to the BCCI seeking the board's permission to play in T20 leagues around the world. Yuvraj called time on his ...
What Really Happened to Malaysia’s Missing Airplane  The AtlanticFive years ago, the flight vanished into the Indian Ocean. Officials on land know more about why than they dare to say.
Mexico Agreed to Take Border Actions Months Before Trump Announced Tariff Deal  The New York TimesWASHINGTON — The deal to avert tariffs that President Trump announced with great fanfare on Friday night consists largely of actions that Mexico had already ...
Elton John: 'They wanted to tone down the sex and drugs. But I haven’t led a PG-13 life'  The GuardianIn this exclusive article, Elton John writes about his extraordinary life and why he finally decided to give the Rocketman biopic the green light. Elton John. Sun 26 ...
The Empty Promise of Boris Johnson  The New YorkerSam Knight on Boris Johnson, who is expected to be Britain's next Prime Minister and makes people in power appear ridiculous.
White House blocked intelligence agency’s written testimony calling climate change ‘possibly catastrophic’  The Washington PostThe White House barred a State Department intelligence official from submitting written testimony to Congress after agency officials refused to excise the ...
The Day the Music Burned  The New York TimesIt was the biggest disaster in the history of the music business — and almost nobody knew. This is the story of the 2008 Universal fire.
Anger at Big Tech Unites Noodle Pullers and Code Writers. Washington Is All Ears.  The New York TimesA wide range of companies are lining up to complain about Silicon Valley's power as lawmakers and regulators step up their scrutiny of Big Tech.
June 19th marks 154 years of Juneteenth  Chron.comFrom blues festivals to carnivals to jitterbug contests, Houston has celebrated Juneteenth in many ways through the years. It all started on June 19, 1865, when ...
Former Hearst CEO Frank Bennack writing memoir  Danbury News TimesNEW YORK (AP) — Former Hearst CEO Frank Bennack is working on a memoir. Simon & Schuster announced Tuesday that Bennack's "Leave Something on ...
Acosta Is His Own Worst 'Enemy'  RealClearPoliticsI'm not going to be buying Jim Acosta's new book. I've already been snookered by a slick carnival barker once, back when I was a young man at the Feast of San ...
Even 18th-Century Creatives Tended to Cluster  CityLabA new study finds that British and Irish writers clustered in 18th- and 19th-century London and were more productive as a result.
What HBO’s “Chernobyl” Got Right, and What It Got Terribly Wrong  The New YorkerMasha Gessen writes about the truths and fictions of the HBO series “Chernobyl,” starring Jared Harris, Stellan Skarsgård, Jessie Buckley, and Emily Watson.
Climate change: 'We've created a civilisation hell bent on destroying itself – I'm terrified', writes Earth scientist  The Conversation - UKThe coffee tasted bad. Acrid and with a sweet, sickly smell. The sort of coffee that results from overfilling the filter machine and then leaving the brew to stew on ...
Single-Payer Health Care Will Increase Fraud, Corruption  RealClearPoliticsIt seems fitting that the Democratic National Committee chose Miami to host the first debates of the 2020 presidential campaign. Given that many of the ...
Write for THE  Times Higher Education (THE)Features section. Our features are written by academics and university staff and also by our in-house team of specialist reporters. We look for lively essays about ...
Essential elements for high-impact scientific writing  Nature.comThe technicalities of good scientific writing are well established, and important, but for your writing to have an impact, you need to resurrect the excitement of ...
How to write effectively for international journals  Nature.comUse modern tools to manage research literature, analyse published articles and find language teachers to improve manuscripts for publication.
OpenAI’s new language system writes really great fake news  Vox.comAn impressive new language AI writes product reviews and news articles. Its creators are worried about misuse.
New Report Suggests ‘High Likelihood of Human Civilization Coming to an End’ Starting in 2050  VICEA harrowing scenario analysis of how human civilization might collapse in coming decades due to climate change has been endorsed by a former Australian ...
Did A Robot Write This? How AI Is Impacting Journalism  ForbesHow do you know I am really a human writing this article and not a robot? Several major publications are picking up machine learning tools for *content*. So, what ...
Magazine Writers Are Cashing In on Peak TV  BloombergThe number of articles optioned by Hollywood studios has soared in the past decade, and so have the prices.
A.I. May Have Written This Article. But Is That Such a Bad Thing?  ForbesImagine how productive Woodward and Bernstein might have been if only they had robots to write their articles for the The Washington Post. With a little A.I. on ...
The first AI-generated textbook shows what robot writers are good at  The VergeNature Springer has published what it says is the first AI-generated research book. It's a summary of recent research in lithium-ion batteries, and it shows exactly ...
The Sims’ freelance writing career reminds me of my loneliest, self-doubting days  The VergeThe Sims 4 now lets you choose to be a freelance writer for a living, so who better to check it out than a former freelance writer?
Life on the breadline: 'Writing these articles has given me a reason for being'  The GuardianEven though I am my own worst critic, I now know that I can start something and finish it successfully.
Why the Writing in Season 8 of 'Game of Thrones' Feels Off  WIREDA philosophy professor explains that it all comes down to the machinations of two very different types of writers: plotters and pantsers.
The Rise of the Robot Reporter  The New York TimesAs reporters and editors find themselves the victims of layoffs at digital publishers and traditional newspaper chains alike, journalism generated by machine is on ...
Does It Pay to Be a Writer?  The New York TimesWriting has never been a lucrative career choice, but a recent study by the Authors Guild, a professional organization for book writers, shows that it may not even ...
Meet the man behind a third of what's on Wikipedia  CBS NewsSteven Pruitt has made nearly 3 million edits on Wikipedia and written 35000 original articles — all for free.
The rise of robot authors: is the writing on the wall for human novelists?  The GuardianArtificial intelligence can now write fiction and journalism. But does it measure up to George Orwell – and can it report on Brexit? Steven Poole. Mon 25 Mar ...
Writing: Making Your Mark reveals the power of the written word  New ScientistIs a written culture necessary to make a better culture or better citizens? A smart, satisfyingly deep exhibition at the British Library leaves us wondering.
From Clay Tablets to Smartphones: 5,000 Years of Writing  The New York TimesThe act of writing always seems to be under threat from technology, yet it manages to adapt and survive. An exhibition at the British Library shows how.
CBSE Class 10 English Board Exam 2019: Check correct letter writing format to score full marks  Jagran JoshThe CBSE Class 10 students will be writing their English paper tomorrow, 23 March, 2019. Examination for both English (Communicative) and English ...
My daughter asked me to stop writing about motherhood. Here’s why I can’t do that.  The Washington PostPromising not to write about her anymore would mean shutting down a vital part of myself, which isn't necessarily good for me or her.
Trump’s Articles of Impeachment Are Writing Themselves, With Echoes of Richard Nixon Growing Stronger  The InterceptBuzzFeed News dropped one of the biggest bombshells of the Trump presidency: that Donald Trump asked Michael Cohen to lie to Congress.
Jordan Peterson's 10-step process for stronger writing  Big ThinkThe best way to improve your thinking is to learn how to write, says Jordan Peterson. His ten-step process for writing an essay is time consuming, but the benefits ...
This AI is so good at writing that its creators won't let you use it  CNNSan Francisco (CNN Business) A new artificial intelligence system is so good at composing text that the researchers behind it said they won't release it for fear of ...
What’s All This About Journaling?  The New York TimesIt was my ex-husband who got me journaling again. Our marriage was falling apart, and, on the advice of his friend, he had started to do “morning pages,” a daily ...
Cursive Seemed to Go the Way of Quills and Parchment. Now It's Coming Back.  The New York TimesDefenders of the writing style have lobbied to revive it in schools, igniting a debate about American values and exposing intergenerational fault lines.
7 Writing Mistakes Non-Writers Make When Trying to Build Influence Online  EntrepreneurIn her book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good *Content*, Ann Handley, chief *content* oficer of MarketingProfs, wrote, "In an ...
Some Dos and Don’ts From Famous Writers  The New York TimesSome best-selling novelists have written books about their craft. Others dispense advice on Twitter, their websites and in interviews and articles.
The following article was written by artificial intelligence  CampaignLiveCan you be sure this isn't true? The Turing test was designed by Alan Turing to see if a computer could fool a human into thinking they were talking to another ...
Text analysis of thousands of grant abstracts shows that writing style matters  The Conversation - USGrant abstracts with more words, more complex language and more storytelling tend to earn more money – even if that's not exactly what funders say they'd ...
How do startups actually get their content marketing to work?  TechCrunchEven the best growth marketers fail to get *content* marketing to work. Many are unwittingly using tactics from 4 years ago that no longer work today.
Railway Ministry to Take Action Against Officer for Writing Article Against Piyush Goyal  News18New Delhi: The Railway ministry has decided to take disciplinary action against Union minister Jitendra Singh's OSD for casting aspersions against its minister ...
Excerpts of Stephen Moore’s Writing: Bashing Women, Gay Rights and More  The New York TimesPresident Trump's presumptive nominee for the Federal Reserve has written numerous pieces over the years that include disparaging statements about women ...
How to pitch stories to Polygon  PolygonPolygon accepts pitches for original reporting, essays, op-eds, reviews, and features. Below, you will find specific guidelines for each section. But first, here are a ...
An NHL Player With an Unusual Side Gig: Writing Children’s Books  Wall Street JournalThe Maple Leafs' Zach Hyman wrote three children's books while in the process of scoring 89 points in 210 NHL games.
The first research book written by an AI could lead to on-demand papers  TechCrunchThe amount of research that gets published is more than any scholar can hope to keep up with, but soon they may rely on an AI companion to read thousands of ...
How Sexism and Machismo Shaped the Iowa Writers' Workshop  The New RepublicIn March 2016, the literary organization VIDA published a series of anonymous statements that accused the poet Thomas Sayers Ellis of predatory and abusive ...
A High School Allegedly Banned Students From Covering A Classmate’s Arrest  BuzzFeed NewsI don't understand why the administration wouldn't want us to put out something that's factual,” said Plainfield High School alum Kyra Howard.
Writers/Photographers guidelines :: Earth Island Journal  Earth Island JournalWriter's Guidelines. Earth Island Journal is always looking for compelling and distinctive stories that anticipate environmental concerns before they become ...
Fresh eyes for your academic writing  University Affairs@lertitia I struggle with trying to perfect my writing when I sit down to edit. And I know I tinker and rewrite more than I should. Any tips? #askdreditor.
How Writers Map Their Imaginary Worlds  Atlas ObscuraOne of life's great treats, for a lover of books (especially fantasy books), is to open a cover to find a map secreted inside and filled with the details of a land about ...
Writing at risk of becoming an 'elitist' profession, report warns  The GuardianThough the average writer earns £10000 a year, mean household earnings are more than £81000 – a result bestselling author Kit de Waal calls problematic.
Writing a Book or Article? Now's the Time to Create Your 'Author Platform'  The Chronicle of Higher EducationAn author platform means you are seeking the right readers for your work and putting yourself forward as an authority.
Slightly More Than 100 Fantastic Articles  The AtlanticA list of nonfiction journalism from 2017 that will stand the test of time.
Balancing Creativity and SEO in Content Writing  EntrepreneurIn the realm of search engine optimization (SEO), *content* is king. Be it website copy, blog posts or guest posting, *content* is an integral part of effective SEO.
I Can't Believe I'm Writing This Linux Article About Loving The Xfce Desktop Environment  ForbesBefore I began my desktop Linux journey, I feared the command line. Now I'm learning to embrace it as a fast, flexible tool that grants you the power to ...
Behrouz Boochani's literary prize cements his status as an Australian writer  The Conversation AUBehrouz Boochani, an asylum seeker currently detained on Manus Island, has won Australia's richest literary prize. The win commands the question, 'what ...
Did a censored female writer inspire Hemingway's famous style?  The Conversation - USEllen N. La Motte's 'The Backwash of War' was praised for its clear-eyed portrayal of war, but was swiftly banned. Yet the similarities between her spare prose ...
We thought the Incas couldn’t write. These knots change everything  New Scientist NewsA lost language encoded in intricate cords is finally revealing its secrets – and it could upend what we know about Incan history and culture.
The New Rules of Middle Age, Written by Women  The Wall Street JournalAs a new wave of women step into their mid-centuries, books reimagining female midlife are striking a chord. “We're not going to do our 50s the way everyone's ...
Robot writers drove 1,000 paying subscribers for Swedish publisher MittMedia  DigidaySwedish local news publisher MittMedia is using robot-generated *content* to drive subscriptions. Robot journalism has typically been touted as a tool to save ...
A Suspense Novelist’s Trail of Deceptions  The New YorkerIan Parker on the life of Dan Mallory, whose début thriller, “The Woman in the Window,” was published under the name A. J. Finn.
Should writers only write what they know? What I learned from my research  The Conversation AUAs an academic in creative writing, I attend a lot of literary events. One question I can always count on being asked is, “can I write characters of other ...
How Does a Writer Put a Drug Trip Into Words?  The New York Times"After I set out to write a book about psychedelics, it became obvious what I would have to do,” Michael Pollan says. But how to describe the indescribable?
This Mommy Blogger Is Under Fire For Refusing To Stop Writing About Her 9-Year-Old After The Girl Begged Her To  BuzzFeed News"Promising not to write about her anymore would mean shutting down a vital part of myself, which isn't necessarily good for me or her."
Angry Redditors are trying to Google bomb Game of Thrones writers  The VergeRedditors, angry at how Game of Thrones' final season has played out, briefly succeeded is getting a picture of its showrunners to rank for the search term "bad ...
This Site Detects Whether Text Was Written by a Bot  FuturismTo help people determine whether or not a news article was made up by a bot, scientists built a tool that looks for signs of humanity within text.
Former New Zealand PM denies writing article in China's official paper  ReutersWELLINGTON (Reuters) - New Zealand's former prime minister has denied writing an article attributed to her by the official newspaper of China's ruling ...
Get Over Yourself and Start Writing in Comic Sans  LifehackerEveryone who writes for fun or profit dreads sitting down to work only to end up staring at a blank document for hours on end. Writer's block comes for us all ...
Notre Dame: writers and the shock of destruction through history  The Conversation - UKImages of the skeletal frames of Notre Dame cathedral, enveloped in billowing smoke and flame, stopped us dead on April 15. What is so familiar from ...
How Writing An Article A Day Will Change Your Life (And Your Business)  Forbes NowIf you're looking for a way to improve your business, and improve yourself in the process, take the challenge to write an article every day.
A supposedly great article I'll never read the same way again  The OutlineDavid Foster Wallace's journalism is, in many ways, inaccurate. But he's hardly the only venerated journalist to have made stuff up.
'I Have Let Whitman Alone' | by Brenda Wineapple  The New York Review of BooksIn 1855 no one had yet heard anything like the raw, declamatory, and jubilant voice of the self-proclaimed “American, one of the roughs, a kosmos”—Walt ...
Why LBJ Biographer Robert Caro Still Writes 1000-Page Books by Hand  The Wall Street JournalBe it a Smith Corona typewriter or Chopin, thick pencils or a classic Buick, for the lionized biographer of LBJ, every thing has a purpose (and a story).
‘I Don’t Want My Writing to Be Charming’  The New York TimesIn her latest book, the Norwegian novelist Linn Ullmann turns to a subject she has always avoided: her complicated upbringing and her famous parents.
The Writer Anne Lamott Gets to the Happily-Ever-After Part  The New York TimesThe writer Anne Lamott recently sat in the living room of her Fairfax, Calif., house, wearing her signature dreadlocks, a loose cotton shirt and baggy jeans (skinny ...
Read Jamal Khashoggi’s columns for The Washington Post  The Washington PostJamal Khashoggi, a veteran Saudi journalist who Turkish officials say was killed in Istanbul after walking into the consulate of Saudi Arabia, has been writing a ...
Meet the Guardian of Grammar Who Wants to Help You Be a Better Writer  The New York TimesBenjamin Dreyer sees language the way an epicure sees food. And he finds sloppiness everywhere he looks.
After TIME Magazine's Article Criticising Modi, Writer Aatish Taseer's Wikipedia Page Vandalised  ScoopWhoopPM Modi has been featured on the cover of Time magazine with the headline, 'Divider in Chief'. Ever since the cover was released, it courted a lot of controversy ...

An Article

People love to hear stories. They'll identify with what you... Read More

Top Seven Tips for Writing Articles on the Internet

Online readers love information, but be sure your information is... Read More

How to Write an Effective Article

Writing a great deal of articles myself, I see a... Read More

How to Write Money-Making How-To Reports

This is the "real" Money Maker in the Mail Order... Read More

10 Article Writing Quirks

Much has been touted about the effectiveness of article writing... Read More

From Idea To Published Book ... How To Self-publish The Easy Way!

I've been involved in publishing for over a decade now... Read More

Writing Articles for Ezines ? The Greatest Little Known Secret

Well maybe it's not that "little known" but some people... Read More

Writing a Statement

You have decided on a great idea and researched a... Read More

Marketing to Editors

How are you marketing your articles? As a writer prospecting... Read More

A Simple Suggestion to Improve Your Article Marketing

Article marketing is becoming more and more popular, especially as... Read More

Promote Easily With The Two-Step

Here's a really simple way... to promote your online business... Read More

Creating Your Perfect Article Summary ? 7 Tips

What should be in your article summary? It's otherwise known... Read More

Reprint Articles Hijacked by Text Link Ads - Great for Authors!

We all know that online publishers earn revenue from our... Read More

Writing Articles

You say, I can't write an article, I have no... Read More

Create An Article Reference Box That Calls To Readers

There are two primary factors in creating a successful reference... Read More

How to Measure the Value of Your Article Marketing Campaign

It's not enough to scatter your articles across the internet... Read More

Handling Rejection

Rejection is part of a writer's life. You must cope... Read More

How To Rank Your Articles Higher in Search Engines

All of us, the authors, know that to enhance our... Read More

7 Important Elements of Any Article - Miss Just 1 Element and Your Article is Doomed

These 7 Important Elements are your Blueprint to Article Writing... Read More

Personal Promotion Through Publishing

One of the best ways to build credibility and promote... Read More

Web Design Information And Resources

People who have an idea for a website sometimes require... Read More

Dont Buy Your On-Line Marketing Articles From Article Factories

I was busiy submitting some articles I ghost wrote for... Read More

Top 7 Tips For Submitting Articles Online

Online PR in the form of website and ezine article... Read More

How To Write and Publish A Successful Ezine Article

The ezine article is of major importance to the world... Read More

Writing For Dollars -- A Freelancers Guide

If you have writing skills and want to use your... Read More