An Introduction to Self Publishing Material

Any article, report or book which is bought or sold with reproduction rights is generally referred to as self-publishing material. Most commonly, this material consists of reports or articles varying in length from 1 to 20 or more pages. This material usually has a self-cover. In a self-cover, the same weight of paper is used as in the text. Most books, on the other hand, have covers which are of a heavier weight than the text of the book.

The seller offers self-publishing material including the reproduction right, at a price considerably higher than he would offer the material when sold without reproduction rights. Reproduction rights are granted when the holder of a copyright grants reproduction rights to the buyer. These rights can be unlimited, giving the buyer the option to re-sell reproduction rights for the material also. Or, they may be limited. In this case, the seller will generally allow the buyer to reproduce the material as he wishes, but restricts right of resale. Since the strongest demand is for material which grants full and unlimited reproduction and resale rights, it would always be advantageous to obtain the right to resell reproduction material.

There is a vast demand for this type of material, especially from newcomers in the mail order field. Since the stream of newcomers to this business is almost unlimited, it can be extremely profitable to market self-publishing material. The attractiveness of this material is due both to the high mark-up potential and the ease of handling. Once you own the resale rights to a given article, you can reproduce it for pennies and sell it both individually for a few dollars. or including the reproduction rights, for substantially higher.

Here's a typical example of purchasing and selling price. A five or six page article may have a purchase price of anywhere from $8.00 to $15.00. The same article, without reproduction rights, would have a price range of $3.00 to $5.00. Once you own the reproduction rights, you can have it reproduced for 20 to 50 cents a set, depending on how many copies you have made. But let's use the high price of 50 cents and a selling price of $4.00 without reproduction rights: profit $3.50 = 700%, or with the reproduction rights of $9.00: profit $8.50 = 1700%. Not shabby at all! It is especially impressive when you compare that margin to buying a book from a supplier for $3.00 and selling it for $9.00: profit $6.00 = 200%.

The other major advantage is the ease of handling of this material. You are the prime source. You carry no inventory. You reproduce in small quantities as you are selling the material. The material is inexpensively shipped, generally via First Class due to its light weight.

Supply and Demand

The supply and demand fo this type of material is plentiful, but that supply represents a small margin when compared to the incredible demand. It is usually the newcomer to the mail order filed who has to first establish his product line and supply who is the buyer. The seller, on the other hand, is more seasoned and has been in the business for a while.

If you are in the market and interested in acquiring self-publishing material, you should have no problem locating sources. You will see ads, mostly classifieds, throughout business opportunity publications. Small and medium size wholesalers and publishers in the mail order field also offer a variety of material. Since they generally charge an "up-front" distributor or dealership fee, the material they offer will generally be at much reduced prices.

Most of material offered will be of an instructive nature and this is also where the demand is. Articles or short manuals which are instructive in how to start a business or how to operate different facets of that business are in especially high demand.

Unfortunately, since there is a great deal of sub-standard material on the market, you should be careful in acquiring articles and reports for resale. The material may lack in any of these three areas:

1. The contents are incorrect, incomplete, etc., which is generally the result of poor research and little effort by the writer.

2. The writer'su se of language is incorrect.

3. The reproduction quality is poor.

If you do not know the seller or his reputation, protect yourself by buying just one article instead of several. If you like the quality and contents, you can purchase several more. Sellers of reproducible material will often not grant a money back guarantee. If you become a seller of reproduction material, it is strongly suggested that you consider adopting such a policy yourself. Unfortunately, there are some customers who will buy this material, reproduce it instantly and return it within days for a refund.

Write Your Own Material

If you enjoy writing and some limited research, you could create your own material and sell that in conjunction with the material you have acquired from other sources. We are not talking about the ability to produce literary works but just information-oriented material that is a service to others. This type of an effort can often be a joint effort. Your wife or husband may be the writer and you may be the editor or vice versa. There are also many qualified word processing services available who can edit your writing for a reasonable fee. Once you have created, it, you can generally sell it for many years to come. So, whatever your start-up investment is,, it can be recaptured many times over.

Copyright 2004 by DeAnna Spencer

Note to editors:
To show my appreciation to the editors that use my articles, I offer a free solo
ad. Simply send an email to me by using the form on the contact me page on my
website to tell me the url the article was used on or send me a copy of the ezine
it was used in.

This article may be redistributed freely on the Internet as long as the resource box remains intact.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

In The News:

A Passion for Writing  CounterPunch
In Praise of 'Bad' Academic Writing  The Chronicle of Higher Education
The Heavy Unseen Labor of Writing Reference Letters  The Chronicle of Higher Education
Morehead Writing Project hosts Teen Writers Day Out  Morehead State University News
Tinker, Tailor, Writer, Spy  The New York Times
Scholars Talk Writing: TJ Stiles  The Chronicle of Higher Education

Ten Quick Tips for Inexperienced Writers

One of the biggest problems that inexperienced writers have is... Read More

Technical Writing for the Terrified

IntroductionSometimes it may be beyond a companies or individuals budget... Read More

In Praise of Personal Pronouns

Rudolph Flesch, a pioneering advocate of readability, put great stock... Read More

8 Tell-Tale Signs That Forecast Writing Success!

'Talent is cheaper than table salt. What separates the talented... Read More

8 Ways to Write a Winner Book Fast!

Have you given up on getting your book out of... Read More

Ways to Make Extra Income Using the Internet

To capitalize on ways to make extra income you can... Read More

Resignation Letters: Dont Let Yours Backfire On You...

It turns out that "tips and templates on how to... Read More

A Writers Inner Battle

There is a psychological nuisance so powerful that can deflate... Read More

How To Write Cover Letters That Work

Sometimes there is confusion about the exact meaning of the... Read More

Gut Check: Quitting Your Full-time Job for Your Freelance Career

It's 6:00 p.m. You're dead tired, but instead of an... Read More

Im Just The Writer

Writers are often are greatly surprised or disappointed by how... Read More

Italics Part 1 - Do You Need to Use Italics?

Next time you're tempted to use italics for emphasis... STOP!"Why?"... Read More

Building a Character Wall

For any great novelist, defining your cast of intriguing characters... Read More

7 Book Publicity Tips for Authors and Small Publishers

The biggest mistake authors make when trying to get free... Read More

Should You Write a Book?

One morning, you open your inbox and find several e-mails... Read More

Retail Margin, Trade Discount, and What it Means for the Author

DEFINITIONSRetail margin is basically the difference between your book's wholesale... Read More

How To Write to a Word Count

You've finished your story, and you're pretty happy with it.... Read More

Freelance Writing: How Many Regular Clients Should You Have?

This is a tough question for every freelance writer. For... Read More

Sense of Place

What is Sense of Place? It's the image of a... Read More

Common Writing Mistakes - Are These Holding You Back From Writing Success?

During the years that I've been teaching writing and participating... Read More

Getting To Know Your Characters

Interesting characters that readers care about are the most important... Read More

How to Write a Holiday Tale that Isn?t a Turkey

When we write stories, with the purpose of sharing them... Read More

How To Write Your Way To A Fortune

We've all seen those ads that grab our attention and... Read More

Creative Writing Tips - Does The Name You Chose Suit Your Character?

How do you choose a name? Do you put down... Read More

Applying KISS Principle in Writing

I have added a new word to my vocabulary. Logorrhea.... Read More