Sell More Books With a Powerful Back Cover

Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers?

Your book's front cover and sizzling title must impress your buyers in four-eight seconds. If they like it, they will spend ten or so seconds on your back cover-a great opportunity to convince them that your book is necessary for their success.

Does your back cover pass the test?

Best Solutions to the Biggest Mistakes

1. Mistake: Too many non-powerful words and too busy to have a focus.

Solutions: A back cover of 6 by 9 inches should have fewer than 70 words. Use sound bites; picture and emotional words; benefits, not features; and testimonials to capture your readers' attention to keep your message focused. Make every word count and be willing to get five-fifteen edits.

2. Mistake: Too much superfluous material on it such a long author's bio or large photo. Potential buyers want to know how the book will help them, teach them a skill, or entertain them.

Solutions: Print only a one or two-line bio on the back cover. Put your photo and more bio on the inside of the back cover. Omit features such as format information, which belong in the mini sales letter short introduction.

Connect with your buyer emotionally with specific, powerful ad copy. For self-help books use bullets with specific benefits, and enough of the right kind of testimonials to sell your book in under 15 seconds. For fiction, modify to include a startling scene with snappy including a bit of plot, and maybe a powerful quote. Use bookstore models to assist you.

3. Mistake: Repeating the book's title at the top of the back cover.

Solutions: Since your potential buyers already know the title and are stimulated enough to look at the back cover, hook them with an emotional question or headline that gives them the #one benefit of your book.

Create a "Hot Headline" that compels your reader to buy. Notice the headlines in your newspaper. Visit your bookstore and notice other best selling authors' headlines. "What's So Tough About Writing?" by wordsmith Richard Lederer, author of The Write Way; "Imagine Being an Author," in Dan Poynter's Writing Nonfiction; or "To Age is Natural?To Grow Old is Not! In Rico Caveglia's Ageless Living.

4. Mistake: Omitting testimonials.

Solutions: Testimonials sell more books than any other information on the back cover. Put at least three up. Contact a variety of people. Use one from a top professional in your field, one from a satisfied reader, one from a celebrity who cares about your topic, and one from a top media person. These can be local contacts.

In her book, A Kick in Your Inspiration, Ruth Cleveland got one testimonial from an ex convict! Jacqueline Marcell, author of Elder Rage, took eight months to get forty testimonials from celebrities. Her book is endorsed by: Steve Allen, Ed Asner, Dr. Dean Edell, Dr. John Gray, Dr. Nancy Snyderman/ABC, Regis Philbin. Jacqueline Bisset, and Phyllis Diller.

Worth the effort? Yes, because in April 2001, she made the cover of the AARP Bulletin distributed to over 35 million readers. It included a feature story, some how-tos and contacts and pictures of the author and her book. She had to dance fast, and order 10,000 books to get distributed by the time the piece came out. After it came out, she was inundated with speaking engagements. There's a problem you might love to have!

After you write several books and become rich and famous, you, like other professionals, will fill your back cover with testimonials. You won't even need to add benefits, because people have already bought your other books and liked them.

Potential buyers will purchase when they see people they trust and know recommend the book. Besides filling the back cover with testimonials, you may want to even add extra testimonials in the front pages of the book. The more testimonials, the better!

If you are unsure how to ask for testimonials the easy way, contact a professional book coach.

5. Mistake. Independent publishers submitting galleys to reviewers, distributors, and wholesales without ANY back cover information.

Solutions: "Make the back cover your first area of concern," says Susan Howard, Director of Consulting Services at top publishing firm, The Jenkins Group Inc., who write "The Publishing Connection" She adds, "Waiting for testimonials is generally the reason the back cover of a galley is left blank. Failure to realize the value of the back cover seems to equate with the failure to realize that the text for the finished back cover can always be changed before the printing of the book."

It's important for writers to "market while they write" with the "Essential Hot-Selling Points"-- To make each part of their book sell copies. The book's back cover is all-important.

Judy Cullins ©2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "The Fast and Cheap Way to Explode Targeted Web Traffic," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her at mailto:[email protected]

In The News:

The Joy of Writing a Book With My Dad  The AtlanticFor much of my life, he has told me we should work on a book together. When we finally did, it was more rewarding than I could have imagined.
Why Does Writing Suck?  The CutBeth Rapp Young is an associate English professor at the University of Central Florida who studies writers and procrastination. She explains that writing feels so ...
Importance of writing for employees  People MattersWith the advent of newer technologies, no doubt humans are moving far off from age-old art of writing or penning down thoughts/memories in journal /Diary.
People of the book are still reading – and writing  The Times of IsraelThe National Library of Israel publishes statistics on the state of the country's book publishing industry for 2018, with a focus on literature's approach to kids with ...
In the Far-Flung African Diaspora, Writing by Women...  PassBlueMargaret Busby is a pioneer in the literary world. In 1967, she became the first black woman to start a publishing company in Britain. The small company, Allison ...
Shadowplay by Joseph O’Connor review – love, greasepaint and the writing of Dracula  The GuardianThis is a bravura reimagining of the real-life relationship between Bram Stoker and two stars of the Victorian theatre.
GREG PAK To Lead Comics Writing Master Seminar  NewsaramaPress Release. Comics Experience is excited to announce a new Master Seminar taught by award-winning comic writer and filmmaker Greg Pak! Master ...
For The Love of Reading I Became A Writer  Thrive GlobalWhen was the last time you went to the library or bookstore and experienced the thrill of being in a place that appeals to your sense of adventure? I remember as ...
Here's to bandit country: the Irish border, writing's new frontier  The GuardianOnce overshadowed by Dublin and Belfast, the border regions are finally being recognised for inspiring some of Ireland's best writing – and it's not all about ...
What scientists can expect when dabbling in science writing  Nature.comI'm a zoologist, freelance science writer and assistant editor of Massive Science. My portfolio includes blogs, popular science and science education outlets, and ...
Third children’s writer from Sivaganga to win Bal Puraskar Award  The HinduSivaganga When V Deivanai, who later became Devi Nachiappan, was made the organiser of 'Kavimani Kuzhanthaigal Sangam', a platform for children ...
University subject profile: English and creative writing  The GuardianThe critical study of — and training in — literature, including poetry, novels, plays and language.
500 Words: Chicken tale tops pecking order at writing competition  BBC NewsA story about chickens trying to cross the road has outrun the competition at this year's 500 Words contest. The judges felt Why Did the Chicken... was so finger ...
Worth writing home about: Meet three of Ireland's budding young travel writers  Independent.ieWhat makes a gripping piece of travel writing? Is it a delicious turn of phrase, airtight research, or an ability to transport the reader?
What I'm Writing  Greensboro News & RecordAuthor: Stephen Mark Rainey. City: Greensboro. Book title: ”West Virginia: Lair of the Mothman”. Publisher: Crossword Press. What it's about: While hiking in the ...
Writing Cover Stories Is Hard. For Atlantic Editor, Talking About Diversity Is Harder.  The New York TimesIt's really, really hard to write a 10000-word cover story,” Jeffrey Goldberg said in an interview about writers who can produce marquee magazine pieces. He said ...
'Black B-----s' Mississippi Drive-Thru Worker Gets the Boot After Writing Racist Note on Customer's Receipt  Atlanta Black StarA restaurant worker in Oxford, Mississippi is out of a job and banned from the business's premises after printing a racist note on an African-American.
Are Colleges Friendly to Fantasy Writers? It’s Complicated  WIREDIn an increasingly competitive publishing environment, more and more fantasy and science fiction writers are going back to school to get an MFA in creative ...
"Game Of Thrones" Submits Finale For "Best Writing" Emmy Consideration  HotNewHipHopThe powers behind 'Game Of Thrones' stand firmly in the face of fan defiance. Writing is an interesting art form. On one hand, many people consume and ...
​The Stories In My Life: Ruskin Bond's writing shines in the stories of Speedy, a wise, discursive crow  FirstpostSpeedy, the crow who features in Ruskin Bond's story A Crow For All Seasons, is someone really special; his observations on life in general and stupid humans ...
Busy moms can be writers, too: Small-town romance author shares writing journey  Pilot NewsNAPPANEE — With nearly 40 books and two Hallmark movies under her belt, Fort Wayne-based author Denise Hunter visited the Nappanee Public Library to ...
Cashier fired after writing racial slur on receipt at Rock Hill Arby's  Live 5 News WCSCROCK HILL, S.C. (WBTV) - A 22-year-old woman is asking for answers after she recieved a receipt for her recent order at the Arby's in Rock Hill with a racial slur ...
Writing up a storm | Cinema  India TodayKanika Dhillon's films all know how to make a headline. Manmarziyaan (2018) was said to have hurt Sikh sentiments. Kedarnath (2018) was accused of ...
Inside Neil Gaiman’s Rural Writing Retreat  VarietyThe "American Gods" and "Good Omens" scribe and showrunner has two spaces in upstate New York at which he creates his *content*.
Authors third novel featured at Alamance Writers Night  Kinston Free PressDr. Jill Van Horn calls her decision to become an author "a step of faith."Van Horn, who goes by Dr. J.E. Van Horn, has recently published her third book and her ...
Hollywood Showrunners from 'Walking Dead,' 'You' and More on Writing  VarietyCreators and showrunners from The Walking Dead," "Star Trek: Discovery," "The Chi" and more discuss the realities of writing for Hollywood.
Former poet laureate to teach at upcoming writing festival  Scottsbluff Star HeraldCHADRON — The public is invited to Story Catcher Writing Festival events Tuesday, June 18 and Wednesday, June 19 at Fort Robinson. Writers in Residence ...
Within Temptation to Start Writing for Next Album This Fall  Loudwire2019 is looking like a historic year for heavy music with some major releases still en route, but 2020 is also starting to show some promise. One band you might ...
Phoebe Waller-Bridge is a fab film writer…she totally deserves to make a Killing  The SunI ONCE received an Emmy award for best unscripted television programme but sent someone else to collect it because I was too busy writing the script for the ...
Humorous personal story wins IHS junior top writing prize  The Ithaca VoiceITHACA, N.Y. — An Ithaca High School junior has received a top writing award after charming judges with her silly, true personal story about her offbeat ...
Why Writing Better Will Make You a Better Person  The Chronicle of Higher EducationTwo philosophy professors make the case that improving your writing is the ethical thing to do. And they're serious.
The Cold War Spy and CIA Master of Disguise Writing the History of CIA Tactics in the Cold War  History News Network (HNN)Jonna Mendez is a former Chief of Disguise with over twenty-five years of experience as a CIA officer working in Moscow and other sensitive areas. She is the ...
Reflecting on David McCullough's 'The Pioneers' | Books & Writing  Manhattan MercuryNo book written by historian David McCullough has failed to fascinate readers.
‘I sometimes feel like I’m the only spy writer who never worked for the Secret Service’  The Irish TimesMick Herron has been dubbed the le Carré of his generation for his Slough House series.
How to Overcome Writer's Block With Your Photography Blog  FstoppersBlogging regularly is heavily encouraged for photographers, but it's just not quite as easy as that, is it?
HBO Submits 'Game Of Thrones' Series Finale For Best Writing Emmy  UPROXXHowever you feel about the final episode of Game of Thrones, you have to acknowledge that a large number of people did not think it stuck the landing, like ...
Over 140 Picture Prompts to Inspire Student Writing  The New York TimesA school year's worth of short, accessible image-driven posts that invite a variety of kinds of writing.
Steven Spielberg is writing a horror series you’ll only be able to at night  The VergeSteven Spielberg may not fully approve of digital entertainment competing with movies for eyes and accolades, but that isn't stopping him from writing a horror ...
Made in NY Writers Room: WGA East & NYC Name Fellows For Program’s Second Round  DeadlineThe WGA East today announced the second crop of fellows for its Made in NY Writers Room, a program that provides mentorship, industry access and financial ...
Grace Petrie, the Folksinger Writing New Gay Anthems  The New YorkerMargaret Talbot writes about Grace Petrie, an English folk singer who writes protest songs about Brexit and income inequality and gay rights—a sort of ...
Novelist Nathan Englander on how ritual fuels his writing  PBS NewsHourNovelist Nathan Englander grew up in a highly observant Jewish family. As such, he was accustomed to discipline and observing ritual. When he left his ...
Short-story writers are infinitely more creative than novelists  Irish Times“I deeply detest short-story collections – grotty binbags stuffed with the aborted novels of writers too lazy to bring their progeny to full term.” That was Frankie ...
How do you juggle writing and the day job? Surprising answers from NZ writers  The SpinoffA fledgling writer asks five of the best how they are striking a balance between work – as in, for proper money – and writing. We like writers to be poor, but in a ...
The Turkish Cookbook Has Some of the Best Cookbook Writing of the Year  Bon AppetitThe Turkish Cookbook by Musa Dağdeviren is a cookbook you'll sit down and read for hours. It's a feat of storytelling and scholarship.
Q&A: Writing new characters, new worlds in Obsidian's The Outer Worlds  GamasutraMegan Sparks, senior narrative designer at Obsidian, gives us a rundown of how she creates the characters and worlds of The Outer Worlds.
10 Tips for Writing Better Film Scripts  FstoppersIt's not uncommon to see Hollywood directors writing the script for their own films. It's very common for us as filmmakers to write scripts for some of the films we ...
Steven Spielberg Writing TV Show That Can Only Be Viewed at Night  Dan's PapersSteven Spielberg is writing "Spielberg's After Dark," a new Quibi streaming series that will only be available to watch after dark.
From nurse to writer: Author realizes big screen dream  fortcarsonmountaineer.comFORT CARSON, Colo. — Deborah Robillard was leaving a college English class several years ago when a professor stopped her and asked what she was ...
College Station left lasting impression on Houston-based writer  Bryan-College Station EagleDeborah Elum's forthcoming children's book is the latest example of a decades-long love for writing that began in College Station.
Rhiannon Giddens Is Writing an Opera  The New York TimesThe musical polymath will draw on her roots in folk and opera to write a piece based on the autobiography of an enslaved African-Muslim man.
5 tips for productive writing habits | CU Boulder Today  CU Boulder TodayPublishing is a crucial component of research, but most academics would rather talk about their sex life than their writing problems. Get writing tips culled from ...
This Crafty Robot Can Write in Languages It’s Never Seen Before  WIREDAfter training to hand-write Japanese characters, the robot could then copy words in Hindi, Greek, and English just by looking at examples.
HBO Submits Game Of Thrones Finale For 'Best Writing’ Emmy Award  LADbibleIt's no secret that Game of Thrones fans were notoriously difficult to please when it came to the final series of the show. There were loads of complaints all the ...
This 1 resume writing tip could lead to a significant salary boost, recruiters say  Fox BusinessIf you're hoping to one day make six figures in the Big Apple — or beyond — then you may want to consider hiring a professional to craft your resume.
Countess Luann Is Writing a Book About Her Palm Beach Arrest  inTouch Weekly'Real Housewives of New York' star Luann de Lesseps exclusively revealed she's writing a book about the untold story of her Palm Beach arrest in 2017.
Hollywood Writers Attempt Life Without Agents  The New YorkerEmily Witt writes about the Hollywood screenwriters who fired their agents en masse at the behest of their union, the Writers Guild of America, after failed contract ...
The 'Sgt. Pepper's' Song by Paul That John Lennon Would 'Never Dream of Writing'  Showbiz Cheat SheetOn every Beatles album, you see the majority of songs credited as Lennon-McCartney tunes. However, after the early days of John and Paul writing “I Want to ...
Teachers' limited access to professional development could be driving students' writing attitudes south  Stuff.co.nzA national study shows student attitudes to writing decline between Year 4 and Year 8.
My Stutter Made Me a Better Writer  The New York TimesAt times it caused suffering, but it also gave me a passion for words and language.
Consider Writing Off Loan Taken For Treating Endosulfan Victim : Kerala HC Tells Govt [Read Order]  Live LawThe High court of Kerala has urged the Government of Kerala to consider writing off a loan availed to treat an endosulfan victim.The father of the victim had ...
From Storylines to Snacks: 'Killing Eve,' 'Veep,' 'Pose' and More TV Writers Room Secrets Revealed  Hollywood ReporterScribes on 'Barry,' 'Russian Doll' an more Emmy contenders reveal how they battle writer's block ("a live video stream of a tiger and her cubs"), what munchies ...
Stormzy announces #Merky Books writers' prize winners  BBC NewsHafsa Zayyan and Monika Radojevic have both been announced as the co-winners of Stormzy's first #Merky Books New Writers' Prize. They will get a ...
20 DND staff involved in writing letter after drunken junket article angers military leadership  Ottawa CitizenThe leadership of the Canadian Forces and Department of National Defence have always been sensitive about media coverage of the taxpayer-funded “Party ...
Book Review: Writing Home Polly Devlin  RTE.ieAs I read this book and write about it, President Trump is on a state visit to the UK …. I wonder where is Polly, is she in London, France, New York?
Writer Jane Brox discusses the nature of 'Silence'  Press HeraldIn a recent New Yorker article, Jane Brox describes a train ride that she took from Boston to New York. She entered the “quiet car,” and settled in for what ...
‘Underland’ Offers Excellent Nature Writing From Deep, Dark Places  The New York TimesThe English nature writer Robert Macfarlane's new book, “Underland: A Deep Time Journey,” has a title that evokes a burrowing theme park ride or an IMAX ...
L. MUTHONI WANYEKI - Remembering Binyavanga: Writing Was Enough  The ElephantThat time. That place. We started something together. With him at its heart. With his own big and encompassing heart - he dragged us all in, we swirled and ...
The script writer of culture  The HinduThrough his plays and their performances, Girish Karnad's work interrogated our deepest beliefs about the idea of India.
4 Writers to Watch This Summer  The New York TimesThe author Kristen Arnett makes frequent and witty use of Twitter. In a recent tweet meant to encourage people to pre-order her first novel, “Mostly Dead Things” ...
Hessel School House to host travel writing workshop  Sault Ste. Marie Evening NewsAuthor Beate Baum will hold a travel writing workshop Tuesday, July 23, through Wednesday, July 24, at Hessel School House. Baum was born in Dortmund, ...
Victoria Monét on her 'Friendship-Based' Writing Success With Ariana Grande  BillboardThe phone rings. “Hi! It's Victoria,” says a voice on the other end -- as in the Victoria, Victoria Monét, songwriter of the moment and not her publicist calling to ...
Watched plots … Hilary Mantel and the writers under pressure from fans  The GuardianWith the Wolf Hall novelist set to finish her trilogy in 2020, Philip Pullman, Anne Rice and others discuss how expectations can affect the creative process.
Mindy Kaling finds that comedy writing is no joke in ‘Late Night’ | Movie review  The Philadelphia InquirerAn inexperienced comedy writer (Mindy Kaling) joins the insular staff of a legendary talk show host (Emma Thompson) in 'Late Night.'
Woman sentenced for writing bad checks  Detroit Lakes OnlineBritany Marie Kern, 26, of rural Waubun has been sentenced in Becker County District Court for felony issuing dishonoring checks. According to court records, ...
A Nature Writer for the Anthropocene  The AtlanticIn Underland, Robert Macfarlane gives readers new ways to experience the richness and strangeness of a damaged world.
The Devil Wears Prada: Aline Brosh Mckenna Talks Writing Iconic Line  ThrillistEvery year writer Aline Brosh McKenna has a familiar experience: She sees a magazine headline quoting her work. The piece of dialogue that's referenced?
Why IMA investors couldn't read the writing on the wall  Bangalore MirrorRed flags had been raised about IMA (I Monetary Advisory) fraud, way back in November last year but thousands of investors, mostly from the Muslim community ...
Writing my way through the pain of my daughter’s birth and death  The Irish TimesThirty-five years have passed since my baby daughter died, and I nearly ended my life.
How Starrah Went From Working Retail to Writing For Madonna  BillboardAt a time when there's no clear path to the top of the charts, Starrah (as well as other cover stars Victoria Monét, Louis Bell and Frank Dukes) is making Hot 100 ...
Drama Showrunners Talk WGA-ATA Dispute, Evolving Industry at Variety’s ‘A Night in the Writers’ Room’  VarietyThe WGA-ATA saga loomed large at Variety's “A Night in the Writers' Room,” where showrunners and lead writers from several of the year's best dramas ...
Is This Gay, Sober, Poem-Writing City Council Leader the Mayor New Yorkers Want?  The New York TimesCorey Johnson, the Council speaker, is using his personality to draw attention to issues as Mayor Bill de Blasio traverses the country to pursue a long-shot ...
The Windsor Fringe Festival's annual Kenneth Branagh Award for Drama Writing has attracted 266 scripts this year | Royal Borough Observer  Windsor ObserverWindsor Fringe Festival's Kenneth Branagh Award for New Drama writing has attracted 266 scripts this year from 23 countries.
‘Sesame Street’: Bo Burnham Writing Songs for Upcoming Movie  IndieWireAnne Hathaway is set to star in the live-action film, due out in theaters early 2021.
Greville Texidor: The finest writer you've never heard of  Stuff.co.nzShe had a name like a law firm, a wildly exotic backstory and a handful of published stories. But it was enough for celebrated Kiwi writer Frank Sargeson to call ...
Even 18th-Century Creatives Tended to Cluster  CityLabA new study finds that British and Irish writers clustered in 18th- and 19th-century London and were more productive as a result.
Have Women Writers Really Been Boxed Out of the Thriller World?  The New York TimesSara Paretsky takes issue with a roundup in our Summer Reading issue. And other features provoke responses from various correspondents.
Tove Lo Recalls Writing 'Glad He's Gone' During a Vodka-Fueled Session in a Swedish Blizzard: Watch  BillboardTove Lo shares the story behind her latest song “Glad He's Gone,” explaining how a writing session in a Swedish snowstorm inspired the celebratory “friend ...
The Think Tank Struggling to Write the Green New Deal  The AtlanticNew Consensus, the group charged with fleshing out the plan, doesn't aim to publish policy specifics until early next year.
Victoria Hislop: 'Ian was in a different league to me at Oxford - he charged me 50p to borrow his essays'  Telegraph.co.ukVictoria, 60, is the author of six novels including the bestseller The Island. She lives in London with her husband, Private Eye editor Ian. They have two children ...
Obituary: After the Marikana massacre, the writing was...  Daily MaverickLonmin, which at one time was the world's third-largest platinum producer, died on Friday, 7 June, at the age of 110. This script was not set in stone.
AL.com sports garners awards for writing, video and more  AL.comAL.com reporters have won awards from the Alabama Sports Writers Association, Associated Press Sports Editors and Southeast Emmy Awards.
DMK man arrested for abusing writer Jeyamohan over spat on spoilt idli batter  The News MinuteA grocery store owner from Tamil Nadu's Kanyakumari district has been arrested for assaulting Tamil and Malayalam author Jeyamohan for a dispute over spoilt ...
'I was a Macedonian fake news writer'  BBC NewsIf you ignored the *content*, the typical day of a “fake news” writer would seem like any office job. Every morning, Tamara would open her laptop to a *fresh* email ...
Divisions in Writers Guild Stir as the Battle With Agents Drags on  VarietyThe Writers Guild of America has flexed its considerable muscle in mounting the campaign to ban talent agencies from collecting packaging fees and expanding ...
“WHAT HAPPENED????” How a remote tech writing gig proved to be an old-school scam  Ars TechnicaAfter a layoff dumped me into the job market for the first time in more than a decade, I had an all-too-close encounter with a new breed of digital fraudsters who ...
Surname Supremacy? Writing Names in “Nippon.com”  Nippon.comA suggestion from Foreign Minister Kōno Tarō that foreign writers put Japanese names in the original Japanese order has touched off a debate. Why does ...
Writing parking tickets where power's out? That's cold.  WFAA.comThe city of Dallas was issuing tickets for small-time, parking infractions in neighborhoods where residents had bigger problems to deal with.
The Ladies’ Pond: three writers dive in  The GuardianHampstead Heath's swimming pond for women is a much-loved institution and source of inspiration. Deborah Moggach, So Mayer and Margaret Drabble ...
Study writings of Shyama Prasad Mookerjee, Deendayal Upadhyaya: BJP to Chinese scholars  Business StandardChinese scholars should study the writings of Dr Shyama Prasad Mookerjee and Pandit Deendayal Upadhyaya to enhance their understanding of the RSS and ...
Scottish writer Rona Munro pulls the strings on a new Captain Corelli's Mandolin play  The TimesWhen the curtains opened Rona Munro glimpsed her future. She was eight years old and witnessing, in rapt wonder, her first play — an amateur production by ...

Learn to Talk on Paper: The Art of Effective Business Writing

Rudolf Flesch, a specialist in writing skills, ran classes... Read More

Writing Made Them Rich #3: Richard Bach

One day in the mid-1970's a young man stumbled into... Read More

The Author Within

Just about every marketer on the Internet claims to be... Read More

Bird by Bird

It's easy to feel overwhelmed by marketing. First, there's so... Read More

Important Points of Fiction

Fiction manuscripts receive feedback that addresses and scores:· The theme... Read More

Writing Query Letters that Count -- Close the Deal with Your First Letter!

Your query letter can be a deal maker or a... Read More

The Arrogant Writer: Five Ways To Nurture and Defend Your Muse

Arrogance has a bad rap. We think of arrogant people... Read More

7 Reference Books for Your Desk

I hate to admit this, but I rarely get an... Read More

Leveraging Your Writing

A frequent conversation I have with my writing clients is... Read More

3 Quick Tips on Plotting Your Book

Plotting a book can seem an overwhelming task when you're... Read More

Imagine The Imagination

Imagine a three hundred page book was in the author's... Read More

New Authors Publishing Options

All your publishing options are as follows:--Conventional publishing--Vanity or subsidy... Read More

How To Co-Publish For Profits!

The Benefits of Co-Publishing There are a number of publishers,... Read More

8 Great Journaling Tips

Mix a martini, don't forget the olives, or pour yourself... Read More

Creative Problem-Solving: Following Your Stream of Consciousness

Having trouble finding a solution to a nagging problem? Try... Read More

How To Publish Your Own Newsletter

With the expansion and diversion of businesses, manufacturers, and even... Read More

Recommendation Letters Demystified

There is a lot of confusion about recommendation letters.Recommendation letters... Read More

The Unwritten World Of The Reality Of Letterwriting

You may wonder why I have chosen this title of... Read More

8 Ways to Improve Your Writing Immediately

Is it possible to improve your writing instantly? The answer,... Read More

Need a Book Coach, Ghost Writer, or Editor? Part 2

If you either want to write a book to help... Read More

Where to Look for Your Next Project when You?re Writing for Profit

When my first book "Starting Your Own Business" was published... Read More

Use These 3 Editing Tips to Ensure Your Writing Hits the Bull?s-Eye

The first step in the writing process is to put... Read More

Five Golden Rules for Writers

Regardless of what sort of writer you are and how... Read More

To Write Successful Business & Academic Communications, Learn the Architecture of a Story

Human beings seem to be born with a gene for... Read More

Is Your Title Compelling?

Short Story Writing Tips:Your title is your selling tool. It's... Read More