Every Result is an Asset

Not long ago, I went to an Internet Marketing Seminar. One of the speakers was John Reese, a man who set the Internet world abuzz in August 2004 by achieving the amazing result of just over a million dollars worth of sales in 18 hours. The product, Traffic Secrets, was all about driving traffic to web sites in order to become known and ultimately make a profit.

So what is the common link between writing and internet marketing?

It's simply this: the mantra that John Reese lives by -- "Every result is an asset".

You may be thinking that it's very easy for someone who made a million bucks in less than a day to say something like that. Undoubtedly, such results are an asset to him! But when you learn more about John Reese, you discover that he spent years finding out what worked and what didn't work. Before he made that million dollars, he started 'in the hole' - one hundred thousand dollars in debt. Nothing he did seemed to work.

John didn't give up. Bit by bit, he added to his store of knowledge and built his business. He treated every result as an asset: another fragment to add to his growing data bank - whether the news was good or bad. If something didn't work, he knew not to try that again. If something worked well, he adopted that strategy as part of his arsenal. He tracked results, tweaked and tried again, made mistakes and had successes. Then, a HUGE success - a million dollars in a day.

"Every result is an asset."

Think about that for a moment. Imagine what it means to your daily life. It has implications far outside Internet Marketing - and far outside writing. It's first cousin to the saying "Everything happens for a reason". It's all about learning what works for you in life. Everyone makes mistakes. Everyone experiences rejection. Everyone encounters roadblocks.

You can choose whether to give up when the results fall short of your expectations... or you can treat every result as a valuable piece of information.

Your story or article is rejected

After you swear and slam a few doors and maybe burst into tears, calm down and think about how this result can be an asset. What have you learned?

  • Did you target the wrong market?

  • Did you submit a story that is the wrong length?

  • Does your story need further polishing?

  • Do the characters need work?

  • Do you need to contact (or start) a writing group to help you work out what you might be doing wrong?

  • Do you need feedback from a critique service?
If you're lucky, the editor will give you some feedback to indicate where you might be going wrong. If not, you'll have to try to work it out yourself - and you might need help to do that.

There are other things that rejection can teach you, too - like how much you want to keep writing. Is your desire to write strong enough to withstand rejection? Are you willing to put in the time necessary to polish your craft and market your work? Do you have the resilience to bounce back after rejection - or would you be happier with another hobby or job?

Belinda Alexander's Story

Belinda Alexander was devastated when she sent her 'chick lit' story to agent Selwa Anthony and got a firm 'no'. After all, chick lit was selling well. Belinda thought she could write it OK.

Her agent didn't agree. She told Belinda to go away and figure out what it was that she really should be writing. So Belinda did.

The result was "White Gardenia" - a sweeping saga of a mother and daughter torn apart by war and finally reunited more than two decades later, after spending years searching for (and just missing) each other. Belinda's inspiration was her family - tales of wartime hardship and the plight of refugees.

This time, Selwa Anthony gave a resounding 'yes'. The novel met with critical acclaim and was a best-seller - and Belinda has found her true voice. For her, the apparently negative result of an initial rejection was a huge asset - it set her on the right path.

As a writer, you are going to meet with rejection - from editors, agents and sometimes from critics who pen negative reviews. You are going to say things you wish you hadn't said. You are going to hear things you don't like from those offering critiques. You are going to get a 'no' when you send in samples of your writing in order to secure a grant or a writer's residency.

At those times, remember: EVERY RESULT IS AN ASSET. What have you learned about yourself, your writing, your approach? Use what you learn to do a better job of crafting your work, finding new markets or deciding on a better direction. Use every bit of knowledge to move yourself further along the path to the results that you really want!

(c) Marg McAlister

Marg McAlister has published magazine articles, short stories, books for children, ezines, promotional material, sales letters and web content. She has written 5 distance education courses on writing, and her online help for writers is popular all over the world. Sign up for her regular writers' tipsheet at http://www.writing4success.com/

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Customer Think

Brilliant writing — why it's the last word in customer connection
Customer Think
It should seem obvious, but without human language, there would be a huge hole in the interface that connects the web with the people who use it. There's no doubt that coders, web developmers and design experts are clever — but where would they be ...


Air Force Link

National Museum USAF announces Ninth Annual Student Writing Competition
Air Force Link
The National Museum of the U.S. Air Force holds an annual Air Force Heritage and History Writing Competition, providing students the opportunity to develop positive academic and character qualities and to showcase their writing talents while vying for ...


Inside Higher Ed (blog)

In Writing, Prescriptions Are No Cure
Inside Higher Ed (blog)
In contrast, the instruction I received on writing, particularly in grade school and junior high was largely not prescriptive.[2] We spent much more time exploring a wide variety of genres, less worried about demonstrating specific proficiencies than ...


The Atlantic

The Closest of All Possible Encounters
The Atlantic
But in a conversation for this series, Wray explained how it came to redefine his approach to writing, helping him to complete a book that posed profound creative challenges. We discussed what writers can learn from the strategies used to ward off ...


Writing contest for youth
Harrison Daily
It's not too late to enter the Ozarks Writers League Youth Writing Contest for students in grades 7 -12, including home-schooled students. Prizes are $25 First, $15 Second, and $10 Third Place. No entry fee. Categories are: #21 Short Story, 2000 word ...


Forbes

The Amazing Ways Google And Grammarly Use Artificial Intelligence To Improve Your Writing
Forbes
While online editing tools such as Grammarly and grammar suggestions from Google Docs aren't foolproof, the artificial intelligence and machine learning algorithms that power them are successfully improving the way many of us write. In the process, it ...


On Writing the Fantastic: Part 1
TLV1 Podcasts
Shimon Adaf and Lavie Tidhar's new book, Art & War: Poetry, Pulp and Politics in Israeli Fiction, is a dialogue about their approach to writing the fantastic, writing about Israel and Palestine, about Judaism, about the Holocaust, about childhoods and ...


Rolling Stone

Trump's Refugee Appointee Is Reportedly Writing an Anti-Abortion Book
Rolling Stone
Scott Lloyd, director of the Office of Refugee Resettlement, had virtually no experience working with displaced populations before the Trump administration put him in charge of the agency responsible for helping tens of thousands of refugees settle in ...
Scott Lloyd, Book BoyJezebel

all 2 news articles »

Bustle

Sharing Your Writing For The First Time Can Be Tough — Here's 11 Tips For Getting Through It
Bustle
There comes a time in every writer's life when they must do the unthinkable: allow someone else to read their writing. It happens to the best of us. Unless you are writing in a private diary, which you then plan to burn in a cleansing bonfire before ...


Princeton University

McPhee receives Audubon New York Award for Environmental Writing
Princeton University
John McPhee, a Ferris Professor of Journalism in Residence at Princeton, was awarded the 2018 Audubon New York Award for Environmental Writing. Created in 2015, the award recognizes writers who use the power of the pen to influence positive change ...

Google News

Starting a Local Writers Group

My husband is no poet, so when I offer my... Read More

Pairs/Groups Of Words Often Confused - Part 1 of 6

ACCEPT, EXCEPT Not commonly seen even from unpublished writers, who... Read More

Strategies For Finding Topics To Write About

What possibly could I have to write about? I never... Read More

10 Secrets For Writing Killer Complaint Letters

Complaint letters aren't always fun, but sometimes they need to... Read More

How To Write for the Web

The Scanning ReaderWriting for the Web is different than writing... Read More

Business Writing Tip: Question & Answer Format

Traditionally, business writing uses the "one thing after another" format,... Read More

Basic Writing Tips ? Some Controversial, All Correct

As a previous article ("Making Better Word Choices ? 4... Read More

Writing with a Sense of Adventure

We've all been told that we need to use all... Read More

A New Way To Self Publish

More and more good authors are turning to the Internet... Read More

How to Multiply Your Freelance Writing Work

You can turn your $200 fee to write a press... Read More

Know Your Editing Choices

Each author has special editing needs. To save yourself time... Read More

The Practice of Writing

Virgil, the great Roman poet, wrote "Practice and thought might... Read More

Get Published: The Nuts and Bolts of English, and How to Impress a Publisher (2)

The tiniest things can be so useful when you come... Read More

Writing from Home: It Can Be Great and Not-So-Great for Mothers

I went to school to be a teacher. In fact,... Read More

Have You Tested Your Theme Against Your Plot?

Creative Writing Tips ?How we usually begin the preparation stage... Read More

Writing Dialogue That Make Your Characters Come Alive

Characters in a good novel really carry the story along... Read More

Write Strategy: Think, Believe, Attack

Think of writing like karate...it's about DISCIPLINE.Writing, like other forms... Read More

How To Build A Successful Freelance Editorial Career

In the current job market, many editorial freelancers have turned... Read More

Story Building with Imagination

In the words of Aristotle, "happiness is self contentedness helping... Read More

Writing the PDA Way

When we think of writing it triggers many thoughts and... Read More

Stimulate Your Sensebuds...and Wave Goodbye To Writers Cramp!

When you get stuck for ideas, and the words won't... Read More

Dig Deeper to Reveal Character

He ran up the steps and knocked on the door.... Read More

How Can You Find Freelance Work As A Writer?

For those looking at the jobs listings for writers, they... Read More

Why I Write

I started writing as a way of keeping safe memories... Read More

6 Ways to Leverage Technical Articles

Technology vendors often contribute bylined articles to trade journals. The... Read More