Tips On Writing A Killer Sales Letter

Writing a sales letter doesn't have to be that difficult all you need is the right writing style and some tips to knock out a killer sales letter

Benefits The first thing you need to do is focus on the benefits the reader will find useful. Tell the reader what's in it for him. Promise them increased sales, better skin, better results in writing a resume or whatever it is that you're selling. Tell them how your product can help them. Don't beat around the bush and get right to the point. Stick to benefits, facts and features. Whatever you do don't be vague it will turn them off.

Give additional benefits. Show additional value other than main benefit. Give product/service features. Support benefit promises with product/service facts. Show how your company will help him. Don't start sounding arrogant and brag.

Writing Style: An emphasis should be placed on "you" and not "I". Use words like you and your, so that the reader feels you are writing for him. Write clearly. Make sure your reader doesn't have to think about what you're saying. Your main points must be understood immediately. Make yourself believable. Make sure your claims or representations appear to be realistic and believable. Don't promise a 200% increase in sales because most people won't believe it even if it's true! You must be able to back up your claims. Use repetition; repeat benefits throughout letter. Present the same ideas and benefits in different ways.

Ask for action. Ask the reader to place an order, return the sales envelope or the sales card or phone for more information. Give reasons to act now. For example: Make your offer time sensitive a limited supply, two-week sale, and special purchase. Most sales letters fail to do this.

Understand that people are emotionally motivated. They want to:

  • Make more money

  • Save money

  • Do a good job

  • Experience love

  • Have a satisfying home life

  • Get something for free

  • Look good

    Use simple graphics to get the reader's attention:

  • Bullets

  • Dashes

  • Check boxes

  • Numbers

  • Asterisks

    Some Things To Remember When Writing Your Sales Letter:

    Put yourself in the reader's place. Note your reactions while reading the letter. Have your friends and associates give you their honest opinions. Don't tell them you wrote it! For some reason they think it's bad manners to criticize their friends. Look at their reactions if they roll their eyes then you need to rewrite your sales letter. If they ask you, "Where can I find this?" You got yourself a winner! Listen to any and all comments. Re-write any parts that turn others off.

    Be logical when you state your argument. Don't try to fool them with outrageous claims that border on the fantastic. Your readers are too smart to fall for such trash.

    When you begin writing your sales letter try to accentuate important statements using:

  • Underlines

  • Exclamation points

  • All capital letters (Careful here don't over do it)

  • Highlight with a second color (Yellow)

    The very last thing that should appear on your sales letter is the P.S. Remind your customers of the time deadline and the limited supply of bonuses. Urge them to pick up the phone and call or order immediately. Your P.S. is often read first by customers. So entice them to read the letter by mentioning the free bonuses and the limited time offer. Remember to put a P.S. (post script) on all sales letters.

    Sample P.S.

    P.S. At $29.95 the Super Car Wax is an incredible bargain reserved for past customers only. Act now, and get a bonus super car glass cleaner yours free! While new customers are forced to pay $39.95 for this one of a kind car wax you get it at significant savings! Act Now by calling 800-123-4567

    About The Author

    Copyright © 2001 Andres Munoz Andres publishes the "MyBiz E-zine" newsletter featuring articles about Promotion, Internet Marketing and Home Business advice and tips. The MyBiz reader will receive an article rich e-zine with few ads. To subscribe visit and download your 4 free e-books.

    In The News:

    What We're Writing  Gulfport Gabber
    Writing for a cause  The Recorder
    You Should Start Writing Letters  The New York Times
    Strategies for Teaching Writing  Southern New Hampshire University
    Learn to Write Fiction  The New York Times

  • Want to start a publishing revolution?

    Calling all publishers, editors, journalists and freelance writers. It's time... Read More

    The Hard Facts About Editing

    Whether you're interviewing for a new job, trying to woo... Read More

    The Value of Adding Images to Technical Documentation

    It's cliché, but true-a picture does paint a thousand words.... Read More

    How to Build A Success Freelance Career (Part 1)

    In the current job market, many editorial workers have turned... Read More

    Creative Writing Tips - Have You Established Your Main Character At The Start?

    In the beginning of your story you have to grab... Read More

    Why Researching Is Good, And A Failure To Do So Is Not

    What a lack of research could do to you.When creating... Read More

    8 Reasons Why A Freelance Writer Should Use the Internet

    What a wonderful resource the Internet is!Students find information to... Read More

    Are You a Freelance Writer? - Then You Need a Website

    As a freelance writer, it is important to present yourself... Read More

    Five Golden Rules for Writers

    Regardless of what sort of writer you are and how... Read More

    The Myths of Writing: Have You Bought Into These?

    There is an image most people carry of the artist... Read More

    Recipe for a Style Guide

    Wired Online has recently announced its plans to drop capitalization... Read More

    Bird by Bird

    It's easy to feel overwhelmed by marketing. First, there's so... Read More

    Be Concise

    Concision. (Sounds like I made up another word.) It's the... Read More

    Screenwriting, Screenplays, Screenwriters - Writing a Screenplay Using Structure

    Effective screenwriting relies on the good understanding and use of... Read More

    The Psychology Of Effortless Writing

    I love writing. I love the swirl and swing of... Read More

    Local Knowledge: Background and Historical Setting in Novels

    You're writing a story set in your local city, but... Read More

    Leveraging Your Writing

    A frequent conversation I have with my writing clients is... Read More

    Resignation Letters: Dont Let Yours Backfire On You...

    It turns out that "tips and templates on how to... Read More

    Can Your Theme Be Proved In Your Story?

    Creative Writing Tips ?Your theme has to be something you... Read More

    Dialogue Tags - A Study in Common Errors

    Verb and SubjectIncorrect:"I bet you two had a fine time,"... Read More

    Balance Your Life

    Balance your life ... Read More

    Writing from Home: It Can Be Great and Not-So-Great for Mothers

    I went to school to be a teacher. In fact,... Read More

    Writing Styles for Fiction: Which Voice to Use

    I recently set up a website to promote a new... Read More

    Keep your Book Dream Alive

    Is your book nearly finished, finished, published, or even in... Read More

    Get Noticed! Eight Tips to Catching an Editors Eye

    The first five pages of a novel are critical.Editors make... Read More