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Think Market! > NetSparsh - Viral Content you Love & Share

Think Market!

Griselda spent hours polishing up her resume. No detail was too small: type face, layout and spacing. She weighed each word, counted each comma. She sent out 200 resumes and received no responses.

Reginald spent even more hours designing the most perfect website for his new business. Working with a highly recommended web designer, he chose colors, graphics, and layout. He agonized over products to offer his clients. After the site was launched, nobody came -- and visitors flew away, like bumblebees from a flower, taking free honey and moving on.

Griselda and Reginald are intelligent, motivated people. They turned their intelligence and motivation to designing a perfect product -- not conducting research on what the market wants.

Why? Testing the market is difficult -- sometimes impossible. Ideally, you will find at least six people who resemble those in your target market. I encourage clients to choose people who can offer you candid opinions. When you keep hearing, "This is wonderful," you haven't found the right resources.

Some newbie entrepreneurs hold focus groups or idea parties, complete with refreshments. That's a great idea if you can pull it off. Communication is contagious. When one person begins to be critical, the rest will follow.

Career-changers need to network (there's the n-word again!) to identify experienced managers who can help them evaluate their job campaign. You need to convey the message, "I'm one of you! I belong in your industry."

o Here are some questions to get started:

o Who are your ideal clients -- or employers, if you're changing jobs?

o How do they make decisions? Impulsively? Over time? After consultation with others?

o What information will influence the buying decision?

o Imagine that your ideal client (or employer) has just hired you and is absolutely delighted with your services. How will she or he describe you to a colleague?

o What are the hot buttons to use -- and to avoid?

How to Get Started:

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About The Author

Cathy Goodwin, Ph.D., is an author, speaker and career/business consultant, helping midlife professionals take their First step to a Second Career.

"Ten secrets of mastering a major life change"

Contact: 505-534-4294

In The News:

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The Cut

Chris Christie Is Writing His Memoirs
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Fox News

British ex-Olympian admits writing lewd messages in pig's blood in lover's home after catching him with another woman
Fox News
A former Olympian who was part of the United Kingdom's equestrian team in the 1980 Olympic Games in Moscow admitted in court that she wrote lewd messages in her lover's home with pig's blood after catching him “in the arms of another woman.”.
Woman Sentenced for Writing 'Big Dick Lord' in Pig's Blood on Former Lover's WallThe Cut

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New York Times

Writing Prescriptions to Play Outdoors
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In his 2005 book, “Last Child in the Woods,” Richard Louv wrote about what he called nature-deficit disorder, and cited about 60 scientific studies looking at the benefits of nature and the problems that can come from being too isolated from the ...

Inside Higher Ed

For Fate of SAT Writing Test, Watch California
Inside Higher Ed
"Everyone agrees that writing essays and developing extensive research projects are essential for college readiness and success," he said. "We believe that the SAT essay provides a strong complement to the multiple-choice section by asking students to ...
Duke University to stop requiring SAT, ACT writing scoresAtlanta Journal Constitution
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Writing on Philosophy: It's Not Rocket Science. It's More Complicated Than That.
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I don't know any academic field whose writing regularly indulges in sentence structure as complex as in analytic philosophy. Let me exemplify for you with a wonderful sentence from Page 182 of a recent philosophy book by Ruth Garrett Millikan, Beyond ...

Seton Hall University News & Events

High School Students to Explore Creative Writing and Latinx Voices with Unanue Institute
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In collaboration with Immaculate Conception High School in Montclair NJ, the Joseph A. Unanue Latino Institute will be hosting its fifth annual Young Minds Creative Writing Workshop on July 30th, 2018 on the main campus of Seton Hall University.

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