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Business Insider

What you need to know in advertising today
Business Insider
US entertainment giant Comcast increased its bid for European broadcaster Sky last week, stymieing Rupert Murdoch's takeover attempt for the company. Comcast's newest offer came in at £14.75 a share, valuing Sky at £26 billion ($34 billion), up from ...
British Government Clears Fox's Sky Bid as Battle for Pay-TV Giant Heats UpVariety
Comcast unlikely to raise Fox bid; focused on Sky: SourcesCNBC
Netflix - ComicBook.comComicBook.com

all 103 news articles »

KARK

Dummies on Billboards: Good Advertising or a Bad Idea?
KARK
FAULKNER COUNTY, Ark.- "They stand out," says Yvonne Marvel who has passed the billboard dummies on the road. "It caught my attention for sure," says Angela Bishop, a driver. There's no question about it, they certainly attract attention and according ...


TechCrunch

Aiming to make billboard advertising more programmatic, Adquick raises $2.1 million
TechCrunch
What he was looking for, and what he eventually found in Adquick was a company that had managed to map all of the billboard advertising options available in the U.S. and was offering would-be advertisers a way to digitally distribute their ads and book ...


Search Engine Journal

AMP Stories Updated With Advertising Capabilities
Search Engine Journal
AMP stories have been upgraded to version 1.0, which includes new features such as monetization capabilities. Introduced this past February, AMP stories are Instagram-like stories created with Accelerated Mobile Pages technology. Unlike stories that ...

and more »

Sun Pacific partners with Premier Outdoor Media to expand advertising outreach
ROI-NJ.com
Street Smart Outdoor Corp., a wholly-owned subsidiary of Manalapan-based Sun Pacific Holding Corp., announced Tuesday it has partnered with Premier Outdoor Media to expand its advertising outreach program for its outdoor furniture portfolio in the ...


Leafly

The Hazy Boundaries of Canada's Cannabis Advertising Restrictions
Leafly
However, the Cannabis Act permits limited advertising via “brand-preference promotion,” which involves promoting a brand's specific characteristics. The Cannabis Act also permits “informational promotion.” But just how far can licensed producers go ...

and more »

Chicago Tribune

Pritzker spent nearly $11 million on advertising in recent months, compared to almost $5 million for Rauner
Chicago Tribune
Democratic governor candidate J.B. Pritzker more than doubled Republican Gov. Bruce Rauner's campaign spending in recent months, including the millions of dollars for their early post-primary barrage of advertising, state campaign reports show ...

and more »

Government Accountability Office

Contracting with Small Disadvantaged Businesses and Those Owned by Minorities and Women Has Increased in ...
Government Accountability Office
The federal government is one of the country's largest advertisers, spending nearly $1 billion annually on advertising contracts. As it does for virtually all of the products and services it buys, the government seeks to provide procurement ...


Axios

Retailers are getting into the media and advertising businesses
Axios
Move over, telecom and big tech: Mass market retailers and grocers are developing their own content and advertising businesses to compete with legacy media. Why it matters: Ad-serving and video creation has become so democratized that any company ...


Adweek

How Click-to-Play Is Changing the Realm of Video Advertisements
Adweek
However, it may be a hard pill to swallow for advertisers who have historically taken a “spray and pray” approach to advertising and for publishers who have relied on autoplay for the majority of their inventory. With this update, we'll no doubt start ...

Google News

Can I Write and Print My Own Business Brochures and Business Cards?

If you have a computer and a printer, preferably one... Read More

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

How Do People Know Youre in Business?

One of the most important things to do now that... Read More

The Power of...

You certainly must know that Many Big Marketers consider COPYWRITING... Read More

Media Savvy - How To Manage Your Time To Gain The Best Media Coverage

Did you know generating positive media coverage is four times... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television... Read More

The ONLY Type Of Advertising People LOVE!!

Can it be???Is there advertising that people actually love?You bet... Read More

How To Tell If An Advertisement Costs Too Much

People say it all the time: "This advertising costs too... Read More

Online Classifieds

Choosing a Classified Website and creating your advertisements.The internet has... Read More

Why Your Ad Failed

So you spent good money on an ad, put it... Read More

What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More

4 Ways to Double the Power of Your Business Cards

Sure, everyone needs business cards. But why not make your... Read More

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages... Read More

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind?... Read More

Power Headlines for Promotion Success

Do you send email to your Online audience to let... Read More

Media Planning: Smart Choices for Your Success

Media Planning for SmartiesYou say you're ready to advertise. How... Read More

How You Measure Yourself Is How You Motivate Yourself

One of the keys to strong positive mental attitude is... Read More

Is there anything new under the sun? Heres how to find out if your bright idea is unique.

"There's nothing new under the sun" is probably the... Read More

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article... Read More

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking.... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

In part one of this article we discussed the importance... Read More

Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of... Read More

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement... Read More

Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm... Read More