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Imperfect Is Perfect: The New Advertising Standard
Forbes
For decades, images of perfection were the norm in the marketing and advertising realm: photoshopped people, fake renders of unblemished products and enhanced photos to make even the drabbest hotel room look like a palace. Social media propelled this ...


The Atlantic Names New VPs of Advertising Partnerships - The Atlantic
The Atlantic
Washington, D.C.; (November 16, 2017)—The Atlantic Publisher and SVP Hayley Romer announced today two key leadership positions: Ryan McRae is joining ...

and more »

Forbes

'Friendsgiving' Is The Advertising Buzzword That's About To Be Everywhere
Forbes
And of course, advertisers have taken notice. Bailey's attempted a trademark in 2011, the same year they used the word in a new campaign. Butterball filed a trademark application in 2013. One blogger notes that Taco Bell was also ahead of the curve in ...


Forbes

The Next Great Television Innovation Will Reshape Advertising
Forbes
Working in the advertising business, and particularly in a TV-centric role, I find myself involved in many conversations moving toward a few common questions: How might TV evolve, and what might the next version look like? What does this mean for ...


Forbes

4 Ways Blockchain Will Transform Digital Marketing And Advertising
Forbes
When we think of blockchain, most of us probably think of finance, cryptocurrencies, and digital ledgers. That makes sense. After all, blockchain is the tech supporting Bitcoin—a currency attempting its own form of financial disruption. But what many ...


AdExchanger

Zero-Data Media Could Be The Future Of Digital Advertising
AdExchanger
The notion of anonymity and advertising has always seemed rather utopian, but with increased measures for consumer privacy being baked into browsers and operating systems, the future of digital media will inevitably be more privacy-friendly than today.

and more »

Deadline

Viacom Tops Q4 Estimates On Improved Advertising And Film ...
Deadline
UPDATED at 7AM PT with executive comments: Viacom ended its fiscal year with a mixed-to-positive fourth quarter featuring a slim total revenue gain and ...
7 Stocks of the Month: December EditionZacks.com
Viacom Inc. - VIAB - Stock Price Today - ZacksZacks Investment Research

all 118 news articles »

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
Everything that you need to know about advertising today.

and more »

Los Angeles Times

Sean Hannity calls 'cease-fire' on Keurig, but some advertisers still seem wary
Los Angeles Times
Fox News Channel's Sean Hannity has called on his supporters to stop smashing Keurig coffee makers to protest a decision to stop advertising on his show, but it remains unclear whether Keurig will return as a sponsor. The “Hannity” show and a liberal ...
Do advertising boycotts hurt Fox News' Sean Hannity?USA TODAY
Advertisers Delete Tweets Around Calls to Boycott Sean HannityNew York Times
Reddi-Wip, Hebrew National Aren't Really Boycotting Hannity Over Roy MooreAdAge.com
KY3 -Autoblog (blog) -CNNMoney
all 240 news articles »

Bitcoin Magazine

MadHive's Mission to Restore Transparency and Fairness to ...
Bitcoin Magazine
Digital technology should make the advertising business more efficient. But it has not — at least not from the perspective of companies that place ads or ...

and more »
Google News

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business;... Read More

Secrets And Top-Tips Of Mail Order Advertising

Good Advertising creates more production, thus greater consumption, faster turnover... Read More

How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

There should only be one, over-riding reason why you're doing... Read More

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking.... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

Imprinted Promotional Items ? Their Many Marketing Applications

There are many uses for promotional items. This means that... Read More

Printing - How Do I Buy It?

Why should I care where I get my printed material... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More

Joint Ventures Increase Profits Quickly

A joint venture is when two or more businesses join... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More

The Future of Voiceovers: Hold Your Tongue...Possibly Forever

"Do we need to cast a voice-over talent for this... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference... Read More

Choosing a Print Mail Dealer

"Print & Mail is a type of service that... Read More

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if... Read More

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one... Read More

More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top... Read More

Bad Seduction - Advertising Techniques That Dont Work

I just read some advertising suggestions on an Internet marketing... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

Imaging Isnt Everything

Many home improvement contractors attempt to use advertising to expand... Read More

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over... Read More

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive... Read More