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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Should endorsers be held responsible for claims in advertising? The Hindu

BWS 2022: Is traditional advertising the road ahead? ETBrandEquity

8 ways Netflix can reimagine modern advertising AdAge.com

Ofcom may extend TV ad breaks in review of broadcasting rules The Guardian

IPL viewership: Falling ratings and rising rates queer advertising pitch Economic Times

Humor in Advertising Makes Your Business Memorable AllBusiness.com

Why was Cannes Ad fest 2022 Indian advertising industrys 1983 moment? Business Standard

Explained: What is surrogate advertising and why has the government banned it? Firstpost

Penalties Skyrocket For Misleading Advertising In Canada - Advertising, Marketing & Branding - Canada Mondaq

LinkedIn Lists This Year's Top 25 Marketing & Advertising Companies Search Engine Journal

Understanding Cookieless Attribution and Measurement in Digital Advertising AiThority

Financial Advertising Code now in full force JD Supra

A Complete Guide To Mastering B2B Programmatic Advertising Search Engine Journal

Educational institutes, edtech companies biggest violators of advertising code: ASCI Careers360

With focus on kids, govt curbs misleading ads; prohibits surrogate advertisements The Indian Express

WVU-P Marketing and Communications team earns five advertising awards Parkersburg News

New on Netflix: An Advertising-Supported Tier Bloomberg

Could Big Tech's Iron Grip on Digital Advertising Soon Come to an End? International Banker

In a new online world focused on privacy, personified advertising is the future Campaign US

The Doomsday Clock Is Ticking on the World's Biggest Advertising Festival Sustainable Brands

The Road Map To Advertising Real Money Online Gaming - Gaming - India Mondaq

Softbank-backed InMobi expands partnership with Microsoft Advertising Business Standard

Advertising in a downturn: 4 strategies for budgeting AdAge.com

Chelsea Handler Sues ThirdLove Over Endorsement Deal - Advertising, Marketing & Branding - United States Mondaq

Smokescreen around surrogate ads of regulated products clears with govt ban Business Standard

Purpose-driven advertising key to a brands success The Hans India

Global extends Gatwick Airport advertising contract for five years : The Moodie Davitt Report The Moodie Davitt Report

Guidelines For Prevention Of Misleading Advertisements And Endorsements For Misleading Advertisements, 2022 – Part 1 - Advertising, Marketing & Branding - India Mondaq

KOVELS: Diamond Dyes known for its eye-popping advertising Maryville Daily Times

Blockchain technology finding its way into digital advertising ZAWYA

55% of mobile advertisers say that mobile advertising became more difficult in 2021: Report The Financial Express

How is OOH adapting to personalized advertising & shifting consumer patterns? Exchange4Media

Where is Video Advertising Heading? Entrepreneur

Refrain From Advertising Online Betting Platforms: Govt To Media Outlets Inc42 Media

Smear campaigns against Meesho might be violating guidelines, says Advertising Council Economic Times

Report: Global advertising to grow by 8.4% this year, but economic fears could slow momentum The Hindu

Advertising – Malheur Enterprise malheurenterprise.com

Rakuten Advertising Enhances Influencer Management With Mavrck Partnership Retail TouchPoints

Advertising or public relations—what’s better for SMEs? Moneycontrol

History repeats itself with Big Tech’s misleading advertising Brookings Institution

Two big challenges digital marketers face ETBrandEquity

Insights on the $12.35 Bn In-Game Advertising Market is Expected to Grow at a CAGR of over 10.7% During 2022-2028 | Vantage Market Research GlobeNewswire

Facebook, US settle lawsuit over discrimination in housing advertising tool | Mint Mint

Advertisers, Pay Attention – Interactive Ads Boost Performance The Drum

Reddit ramps up advertising with first US TV campaign Marketing Dive

Chinese companies slash advertising as COVID slowdown bites Nikkei Asia

Out-of-Home Advertising Market: Segmented: By Product, By Industry Vertical, And Region – Global Analysis of Market Size, Share & Trends For 2019–2021 And Forecasts To 2031 GlobeNewswire

A Brand new World of marketing ETBrandEquity

Imagine Communications Names Diana Horowitz to Vice President of Strategic Sales, Advertising Technology Sports Video Group

Government Warns EdTech Companies Against Fake Reviews, Misleading Ads NDTV Profit

Call for Submissions: Earn recognition for diverse and inclusive advertising with the ANA's Multicultural Excellence Awards GLAAD

Advertising Cuts Are Coming As China, Ukraine, Drag Down Growth Business Insider

Armstrong, Beam tap into SeaChange advanced advertising tech FierceVideo

Building Advertising Market to Witness Huge Growth by 2029 | JCDecaux Group, Omnicom, Lamar Advertising – Indian Defence News Indian Defence News

Outdoor Advertising Machines Operating Market 2022 by Top Key Company and Vendors: JCDecaux, Clear Channel Outdoor, Lamar Advertising, CBS, Stroer Media, etc… – Indian Defence News Indian Defence News

Is This Small Digital Advertising Stock Primed to Take Off? The Motley Fool

The Role Of Advertisement In Promoting Gender Stereotypes Guwahati Plus

Watch Studio 30 Presents: TV advertising, innovation and the future of DirecTV AdAge.com

Deliveroo launches advertising platform pitched at fmcg brands The Grocer

2 in 3 consumers have come across 3 or more misleading advertisements: Survey | Mint Mint

Interactive Advertising Bureau updates guidelines for measuring 3D ads for the metaverse VentureBeat

FTC calls for a reboot on business guidance about digital advertising Federal Trade Commission News

Meta and Google's hold on digital advertising loosens as TikTok and others gain share eMarketer

Ravi Shastri becomes the face of FanCode - ET BrandEquity ETBrandEquity

Comcast Advertising's Pooja Midha on Making it Better by Working Together (Video) MediaVillage

GoDaddy tells women entrepreneurs to 'become visible' Exchange4Media

In Two Fast-Track SWIFT Cases, National Advertising Division Recommends Advertiser Claims be Discontinued in One, Modification of Disclosures in Other PR Newswire

FTC May Amend its Advertising Guides to Address Metaverse, NFTs The Fashion Law

Policybazaar goes on the quirky path with Pankaj Tripathi Exchange4Media

Online Advertising Market New Trends by 2028 – IAC, LinkedIn Corporation, Microsoft, Twitter, Yahoo Digital Journal

Aerial Advertising Market 2022 by Top Key Company and Vendors: Air Amelia, Ad Airlines, Airsign, High Exposure, Arnold Aerial, etc… – Indian Defence News Indian Defence News

Advertising, Promotions, and Marketing Wilson Sonsini Goodrich & Rosati

Dell Technologies launches 'Back To College' campaign Exchange4Media

Creative critique from a gender lens: 20-24 June | Advertising Campaign India

Online Display Advertising Platforms Market: Report Covers Future Trends With Research 2022 to 2027 – Adobe Media Optimizer, Quantcast Advertise, Acquisio, Choozle – Indian Defence News Indian Defence News

Social media and its future ETBrandEquity

Advertising volumes on radio grew by 20% in January-March 2022: TAM The Financial Express

‘You Hold the Cards’, says Shahid Kapoor for PokerBaazi.com Exchange4Media

Children's advertising code review AdNews

GMG’s Content Marketing Model Is Netting 8-Figure Revenues Adweek

Chinese Real Estate Companies are advertising Wheat and Garlic instead of Homes ఇండియా హెరాల్డ్ గ్రూప్ అఫ్ పబ్లిషర్స్ ప్రై లిమిటెడ్ - India Herald Group of Publishers P LIMITED

Online Advertising Management Software Market Research Report 2022 – Adzerk, Google, Marin, Advanse, Bidtellcet, Mvix, RSG Media, Sizmek, Social Reality, AdTech By Aol, Tremor Video, Videology, AerServe, Atlas Solutions, Marin – Indian Defence New Indian Defence News

Industry Resists Calls For Alcohol Ad Ban In Scotland The Drum

Storyboard18 | Demystifying what Web3 means for brand marketers & advertisers Moneycontrol

Three branding missions inspired by 007 ETBrandEquity

Campaign to remove illegal advertising boards in Larnaca Cyprus Mail

Thanks To Our Awesome ATL Advertisers - Above the LawAbove the Law Above the Law

Twitter Rolls Out 'Branded Likes' to Advertisers in the US, UK, Saudi Arabia and Japan Social Media Today

The newest Zippo advertisement to break stereotypes Moneycontrol

Ads by Shell and Land Rover banned over deceptive planet-saving claims Euronews

Crypto companies slash marketing budgets and slow advertising spend Business Insider

Exclusive Statistical Report on Inflight Advertising Market Analysis and Forecast to 2026 – Designer Women Designer Women

Brands scared of humour in advertising: Oracle Mumbrella