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Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More
Why Most Advertisements Stink!
Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More
Wheres Me Pot of Gold and Lucky Charms?
We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More
What?s the Score?
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More
How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More
Localized Advertising ? Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More
In Advertising Bigger isn?t Always Better
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More
Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More
Business Insider
Business Insider
What you need to know in advertising today. Tanya Dua. 0m. Brian Roberts Comcast Sun Valley Brian Roberts, chief executive officer of Comcast, arrives at the Sun Valley Resort for the annual Allen & Company Sun Valley Conference, July 10, 2018 in Sun ...
and more »
Adweek
Adweek
“It's a crowded space, and we are really proud of what we built—to take it out of the laboratory and fly our flag and say 'This is what we think advertisers have been looking for,'” said Jonathan Sumber, vp of digital sales at Heart Television. “And ...
Hearst Television Launches Hearst Anyscreen, A Private Marketplace For Connected TV AdvertisingPR Newswire (press release)
all 3 news articles »
Broadcasting & Cable
Broadcasting & Cable
AT&T IS gathering some of the top people from the media world to christen its new advertising business and debate the state of TV advertising. The unit, headed by former GroupM executive Brian Lesser and originally called AT&T Advertising Analytics ...
Motley Fool
Motley Fool
Amazon (NASDAQ:AMZN) makes most of its money from its online marketplace and its cloud services. However, the tech titan has also been quietly growing an advertising business, which sells display ads across its website and hardware devices like the ...
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Reporter Magazine
Reporter Magazine
“The internet's changed everything,” said Professor David Neumann from RIT's department of Communications, who specializes in advertising. “And certainly it's changed advertising.” Of course, advertising isn't anything new. In fact, advertising is ...
Wall Street Journal
Wall Street Journal
Vox Media, which relies on advertising as its primary source of revenue, has sought to diversify its business over the last year. The company has expanded its cross-company advertising network, Concert, launched a podcast business, cut licensing deals ...
Business News Daily
Business News Daily
From National Doughnut Day to World Emoji Day to National Leave the Office Early Day, there's no shortage of fake holidays created for marketing purposes. While many of these days have their perks (who doesn't love a day centered around doughnuts?), ...
KSNF/KODE - FourStatesHomepage.com
KSNF/KODE - FourStatesHomepage.com
121 E Van Buren #3, Eureka Springs, AR 72632, USA - Eureka Springs City Advertising Eureka Springs, AR 72632. Contact: Gina Rambo Phone: 479-253-7333 http://grambo@eurekasprings.org. We invite you to browse through our local government website ...
Adweek
Adweek
Kevin Hart isn't afraid to get a little uncomfortable to promote his brand. Earlier this month, in the midst of a nonstop promotional tour for his new film, Night School, which he starred in and co-wrote, he took to the typically crowded streets of ...
Motley Fool
Motley Fool
A recent study conducted by Hub Entertainment Research found that if Netflix began running advertising, roughly 23% of customers said they would "definitely" or "probably" cancel their subscription. That compares to 41% who would "definitely" or ...
Entertainment Marketing Research Reports & Media industry Trends | Hub Research LLCHub Entertainment Research
all 6 news articles »
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Media Savvy - How To Manage Your Time To Gain The Best Media Coverage
Did you know generating positive media coverage is four times... Read More
Five Characteristics of Highly Successful Advertising
Have you ever spent a small fortune on advertising that... Read More
See How to Advertise and Gain More Money to Blast Another Project
We have a Great News that we think that may... Read More
How to Advertise with Flyers
When you first start out on your business venture, money... Read More
Do Your Radio Ads Work?
Most small businesses don't have a high powered advertising agency... Read More
Books, Bibles and Fast-Talkers
Every community has 'em. Fast talkers who roll into town... Read More
80% of All Advertising Is Wasted Due To This Common Mistake
You're flipping through this publication as you wait for your... Read More
Small Business Image
The single easiest way to increase sales is to look... Read More
Write Attention Getting Advertisements
The most important aspect of any business is selling the... Read More
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring... Read More
6 Ways To Get More Sales From Your Advertisement
To bring great sales success, a great advertising technique is... Read More
Persistant Advertising Will Do No Harm!
From my experience, I've been on many discussion groups and... Read More
Advertising on a Budget -- Part 2: Thinking Small
This is the second article of a three-part series. I'm... Read More
How To Make Your Yellow Page Ads Work
I hear it often, "advertising in the Yellow Pages directory... Read More
Ten Ways To Sell Advertising Space Fast
1. Give your customers a discount when they spend over... Read More
Why Your Ads Aren?t Working
The president of a manufacturing company recently asked me, "Why... Read More
CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now... Read More
LED video Displays
LED video displays give you the power to communicate, to... Read More
Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business
In the marketing world, radio has earned the reputation of... Read More
Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If... Read More
10 Reasons Why Your Company Needs Custom Invitations
I am always amazed when I hear about companies who... Read More
Increase Business By Being Nice
I have been reading articles on increasing sales using search... Read More
The Shrinking Ad Dollar
CPR CPA CTR... what does it all mean? What it... Read More
The SKINNY on Newspaper Advertising
The SKINNY on NewspapersUsing the paper is considered gospel by... Read More
How to Make a Fortune from Unique Resistance-free Advertising
One of the most powerful offers you can use in... Read More
Reach vs. Frequency: Touch 100 Once or 25 Four Times?
Reach and frequency are terms generally used when planning advertising... Read More
Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade... Read More
Promotional Vehicles
It is difficult to miss a Hummer, but how many... Read More
Constructing Business Advertisements
What many may consider the most important part of advertising... Read More
Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards... Read More
Driving Customers to You - Your Car as a Marketing Vehicle
You can turn your vehicle into a rolling advertisement. Costs... Read More
The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in... Read More
Humor in Advertising
Many of the most memorable ad campaigns around tend to... Read More
10 Tips For Writing A Profit Producing Ad
1. You can get ad copy ideas by studying similar... Read More
How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing
There should only be one, over-riding reason why you're doing... Read More
Become a Storyteller Not an Advertiser and Watch Your Traffic Increase
When you read the newspaper, do you read advertisements as... Read More
Secrets to Get Free Advertising
The opportunities to get free advertising for your product or... Read More
Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business.... Read More
How to SAVE Yourself from Spending too Much Money on Advertising!
How much money have you spent in Advertising, Promotion &... Read More
Advertising Basics for Beginners
So many of us who have decided to do business... Read More
Change, or Reinforce?
Do you know about the distinction - and it's a... Read More
Create Your Own Business Cards, Part 1
In this lesson, we will create a business card, using... Read More
3 Simple But Powerful Off-Line Advertising Strategies
There are several ways to advertise and get the word... Read More
Advertainment is Sneaking Into Music, Movies, TV and More
The very name "advertainment" sends thrilling vibrations up the spine... Read More
Customer-Involving Signage and Selling
Here's some easy ways to create signage that will attract,... Read More
13 Facts About Newspaper Advertising
Advertising in the paper works for many people in business.... Read More
Indoor LED Displays
To promote the audience, staff, customers and other people the... Read More
Just What Are Consumers Thinking?
Research would indicate that consumers don't know what they're thinking.... Read More
Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More
Advertising Headlines and How to Write Them
1. Attract prospects with your headline Use your headline as... Read More
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