Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


AdAge.com (blog)

AT&T and Verizon join advertising boycott against Google over offensive YouTube videos
TechCrunch
The two telecommunication conglomerates issued statements on Wednesday that they will stop advertising on YouTube and Google's display network until they are reassured that their ads won't play ahead of videos with objectionable content. According to ...
Brand Safety Issues Go Way Beyond YouTube, Says Advertising Week Europe PanelAdAge.com (blog)
Google Woes Continue To Mount As Brands Suspend Non-Search AdvertisingMediaPost Communications
Advertising Community Says Google's YouTube Ad Scandal 'A Real Issue'Benzinga
Irish Independent -CampaignLive -City A.M. -Google Blog
all 97 news articles »

AdAge.com

J&J and Verizon Join Major Marketers Suspending YouTube Advertising
AdAge.com
Johnson & Johnson has suspended its YouTube advertising globally, joining a growing group of advertisers and agencies stepping back from the dominant video platform over ads' proximity to hate speech, terrorist propaganda and other objectionable ...
Google advertising row spreads to US brandsBBC News
Verizon, AT&T suspend ads from Google over offensive videosReuters
More trouble for Google: Verizon and AT&T pull some Google ads as concerns mount about hate contentCNBC
SiliconBeat -Bloomberg -Google Blog -The Guardian
all 536 news articles »

AdAge.com

Forget Out of Home, Try Out of This World Advertising With VR
AdAge.com
Now, imagine flying through Times Square and all the ad screens are taken over by one brand. Now, imagine a future-based video game, chasing through traffic, and a billboard up ahead is playing a commercial. Whatever future is in store for advertising ...


AdAge.com

VR Needs a 'Chewbacca Mask' Moment
AdAge.com
Virtual reality is being held back from the marketing mainstream by a skeptical public and reluctant advertisers, according to speakers at an Advertising Week Europe session on VR and branded content. "We're not even at VR 1.0. It's more like VR 0.7 ...


Adweek

Facebook's Head of Advertising Says Purpose-Driven Marketing ...
Adweek
Purpose-driven marketing like this Airbnb ad from the Super Bowl may be around to stay. Airbnb. Share. By Marty Swant. |. 7 hours ago. Share. Facebook's head ...

and more »

Yahoo Finance

Advertising That's More Than 'Hot Air'
Yahoo Finance
TORRANCE, Calif., March 23, 2017 /PRNewswire/ -- Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor. Now, the fuel cell car's newest campaign is blazing a trail with eco-billboard technology that will ...

and more »

Adweek

Coca-Cola, Guinness, Apple: The Art of Building Fantasy Worlds in Advertising
Adweek
An animated wonderland inside a vending machine. A squirrel-filled dreamworld of stout drinkers chasing the meaning of life. A centuries-old monster infiltrating the modern world to sell the newest of technologies. Scott Carlson, co-founder (with actor ...


Adweek

How to Prepare for Mobile Advertising's Fast-Approaching New Frontier
Adweek
Only a few years back, mobile was a “maybe” in the marketing world. In short order, smartphones and tablets proliferated. Consumer consumption on smaller screens rose. Suddenly advertisers needed to be “mobile first.” Taking things one giant leap ...


Adweek

Adobe Is Launching an Advertising Cloud to Better Compete in the Ad-Tech World
Adweek
Adobe wants to compete more directly with major ad-tech companies, launching a cloud-based service that lets brands and agencies manage TV and digital buying across platforms to targeted audiences. Today, at its annual Adobe Summit conference for ...
Adobe launches its Advertising Cloud to manage ads across search, social and TVTechCrunch
Adobe is now officially an ad tech companyBusiness Insider
All you need to know about Adobe's new 'Advertising Cloud' featureETBrandEquity.com
Adobe Newsroom -Adobe Newsroom
all 129 news articles »

Performance Based Mobile Advertising Platform Announces New Funding
Mobile Marketing Watch
This week, MMW learned that Databerries — a performance-based mobile advertising platform for offline retailers — is announcing a $16 million Series A round, led by Index Ventures. “The round comes after a Seed Round in December 2015, and includes ...

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Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

Why I Like The Ads I Hate!

It's been said that the antidote to liking/loving is not... Read More

B2B Marketing Health and Elder Care Services

Quality Care Options is an established company advocating for the... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

HackeD

hey admin thIS website Is HaCKEd by Unkn0wn_hax0r... Read More

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs... Read More

Placemat Ad Advertising

Starting a placemat ad business can create more business for... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More

See How to Advertise and Gain More Money to Blast Another Project

We have a Great News that we think that may... Read More

Ten Secrets for Getting FREE Advertising

The opportunities for getting free advertising for yourproduct or services... Read More

How to Make Your Claims Believable

When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The HeadlineThe headline should summarize the whole... Read More

How to Advertise with Flyers

When you first start out on your business venture, money... Read More

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that... Read More

7 Unique Ways To Get FREE Advertising

1. Give Testimonials When you purchase a product or service... Read More

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that... Read More

Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm... Read More

The Forgotten Advertising Tip

I'm sure while you have seen many tips on advertising,... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

The Motivational Triggers That Make People Buy

In order to sell more products and service, you need... Read More

Testing Headlines

A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More

Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important... Read More

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need... Read More

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement... Read More