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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Vox
Trump is getting free advertising for his golf course out of his UK trip
Vox
President Donald Trump is taking advantage of the down time between his visit with UK Prime Minister Theresa May and his Helsinki summit with Russian President Vladimir Putin to spend some time at — and get some free advertising for — his Turnberry ...
In Trump's UK Visit, Some See 'Infomercial' for Money-Losing Golf ResortNew York Times

all 2,330 news articles »

Entrepreneur
How Bots Steal Your Online Advertising Budget
Entrepreneur
Are you wasting your ad budget? Studies suggest that a lot of advertisers are. The Association of National Advertisers reports that only a quarter of all digital ad spend reaches real people. According to another study done by Imperva Incapsula, bot ...

Hometownlife.com
Company founder inducted into advertising Hall of Fame
Hometownlife.com
“Dan is an amazing ambassador for the advertising community in Detroit,” said Michelle Rossow, executive director of Adcraft, the oldest advertising association in the United States. “He is like our city – hardworking, humble and creative at his core ...

Business Insider
What you need to know in advertising today
Business Insider
Papa John's may be the latest brand weathering a public relations crisis, but the situation is just yet another case of déjà vu for branding experts. It reminds them of Uber. Specifically, they see parallels between what happened at Papa John's leading ...

Singularity Hub
Traditional Advertising Is Soon to Be History. Here's What Will Replace It
Singularity Hub
This year (2018), the global advertising industry is projected to surpass $550 billion. Advertising revenues have driven Google's valuation to >$700 billion, and Facebook to >$500 billion. All of that is about to change. What if I were to tell you that ...

Wall Street Journal
Big Advertisers Embrace Blockchain to Root Out Digital Spending Waste
Wall Street Journal
Now the secure, transparent nature of the technology has drawn interest in the advertising world, where dealings between marketers, their ad agencies and tech vendors often aren't transparent, leading to distrust and fears among advertisers that they ...

and more »

NPR
The Ginsburg Rule: False Advertising By The GOP : NPR
NPR
Republican senators contend Justice Ruth Bader Ginsburg established a standard of evasion at her 1993 Supreme Court confirmation hearing, but an ...
The Ginsburg Rule: False Advertising By The GOP89.3 KPCC

all 2 news articles »

Nieman Journalism Lab at Harvard
In Alabama, a small-town paper is figuring out digital advertising — and they're doing it live
Nieman Journalism Lab at Harvard
Digital advertising has, broadly speaking, been a disappointment for American newspapers. From 2013 to 2017, digital ad revenue for newspapers increased only about 8 percent — only barely beating inflation. (Meanwhile, overall digital ad spending ...

Engadget
Twitter adds advertising to its Explore tab - Engadget
Engadget
One of Twitter's biggest challenges (besides bots, abuse and Nazis) has been figuring out how to monetize the platform. Promoted tweets haven't always been ...

and more »

eMarketer
How HERE Helped adsquare Empower More Contextually Relevant Advertising | Sponsored Content
eMarketer
The adsquare team enabled their clients to run more contextually relevant and effective mobile advertising campaigns. In compliance with existing privacy regulations, the adsquare team took raw location data of an anonymous user, data which is ...

Google News

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