Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Forbes

The State Of Advertising Has Never Been Worse
Forbes
Advertisers push steady budget cuts, challenge fees, and force account reviews to drive down the rising cost of marketing due to the expansion of touchpoints, and the price inflation of media, content, data, and technologies. This puts pressure on ...


Capital Press

Foreign guestworker advertising rule may change
Capital Press
Currently, employers seeking DOL certification to hire H-2A or H-2B workers must publish two print advertisements for domestic workers in a newspaper of general circulation in the area of intended employment. Lack of response can be cited as need for ...


The Trade Desk: The Emerging Standard In Programmatic Advertising
Seeking Alpha
The company keeps on delivering 50% revenue growth and with programmatic advertising and CTV in the first innings, growth is set to continue for quite a while. The company is executing very well and is profiting from several positive feedback mechanisms.


Forbes

The 30 Under 30 Rewriting The Rules Of Marketing And Advertising 2019
Forbes
But it taught serial entrepreneur Nadia Masri how to run a business, key prep for launching Perksy, a company that's exploded onto the marketing and advertising scene and boasts lucrative engagements with some of the world's most innovative brands ...


How to create trust in native advertising for financial services
ClickZ
When it comes to native advertising for financial services, quality counts. Perhaps more than any other industry, financial services customers want to trust their institutions. Making that trust the center of your campaigns is the best way to stand out ...


Ethics of advertising a topic at FSU
Sentinel & Enterprise
FITCHBURG -- Issues surrounding contemporary communications ethics, such as political advertising and advertising to children, will be explored at a public discussion organized by Fitchburg State University students and faculty this month at the Public ...


Music Ally (blog)

2018 could be a $100bn year for digital advertising in the US
Music Ally (blog)
PricewaterhouseCoopers has published its latest report for ad-industry body the Interactive Advertising Bureau (IAB) tracking US digital-advertising revenues in the first half of 2018. The key figures: digital ad revenues in the US grew by 23.1% in the ...

and more »

Hollywood Reporter

Justice Department Demands Major TV Broadcasters Stop Sharing Advertising Data
Hollywood Reporter
A complaint filed contemporaneously by the DOJ's antitrust division claimed the companies have been sharing "competitively sensitive information" about advertising costs. "Broadcast television 'spot' advertising, which typically comprises the majority ...

and more »

Patient social media influencers are new frontier in pharma advertising
Becker's Hospital Review
Social media influencers are people, in this case patients, who have a following on social media apps and receive payment to promote specific material, a new frontier for the drug industry and drug advertising. Wego Health is one such company that acts ...


Wall Street Journal

Brands Now Spend Nearly Two Thirds of Digital Advertising on Mobile, IAB Says
Wall Street Journal
Marketers are spending more than ever on digital advertising, spurred by the growth of mobile device usage, online shopping, video viewership and expanding audiences for music and podcasts. Spending on digital advertising in the U.S. during the first ...

and more »
Google News
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Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

7 Unique Ways To Get FREE Advertising

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3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages... Read More

A $40 Million Dollar Little Known Referral Strategy

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Diamonds Are For Evil

The task of executing successful advertising campaigns for products made... Read More

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The HeadlineThe headline should summarize the whole... Read More

Whats On Your Business Card?

A professional business card says more about you and your... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is... Read More

Secrets And Top-Tips Of Mail Order Advertising

Good Advertising creates more production, thus greater consumption, faster turnover... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Magnetic Business Cards: Make Your Marketing Message Stick

What is it about magnets that draw people to leave... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

Scrolling LED signs

Scrolling LED signs is type of LED signs that displays... Read More

Lamination of Signs

I suspect that everyone has an idea of what lamination... Read More

Make Your Business Cards Work

What's the cheapest, most under-used marketing tool you have?The answer's... Read More

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

How Do People Know Youre in Business?

One of the most important things to do now that... Read More

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More