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New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More
Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More
We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More
Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More
I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More
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Here is my personal list of things to do at... Read More
FACT: Most people don't spend anywhere near enough time on... Read More
The internet offers you the opportunity to seek out jingle... Read More
A well-planned and properly executed marketing program should include a... Read More
The opportunities for getting free advertising for your product or... Read More
Without a powerful headline, your message stands little chance of... Read More
Critics conclude that entertaining or "creative" commercials sell better than... Read More
Many people online are not using one of the best... Read More
Today, more than ever, it is crucial that your ad... Read More
If you're a typical small business, you've probably been approached... Read More
Radio advertising vs. television advertisingMany new advertisers assume that they... Read More
You offer a reliable, quality service. You know that if... Read More
The logo and graphic elements that you include on your... Read More
Every time you hear someone say "May I have one... Read More
Every community has 'em. Fast talkers who roll into town... Read More
At some point many small business owners are left with... Read More
The sinage marketplace is competitive! Consequently, some companies are going... Read More
Scrolling LED signs is type of LED signs that displays... Read More
When, some little time ago now, I first descended upon... Read More
The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More
Advertising is not for every company. But some require it... Read More
The most profitable mail order products are simple... Read More
More about advertising by BIG Mike McDanielAdvertising is not a... Read More
Most business owners and managers keep a fairly close eye... Read More
There are three main reasons why I would hesitate when... Read More
Let's take an example that is easy to check: I... Read More
CPR CPA CTR... what does it all mean? What it... Read More
It is a given that billboard advertising "outdoor" is not... Read More
1. Give your customers a discount when they spend over... Read More
Advertising is a powerful and somewhat frustrating marketing tool. It... Read More
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More
When people discover my background in advertising, the questions flow.... Read More
So many business people neglect this valuable asset that may... Read More
There should only be one, over-riding reason why you're doing... Read More
Cinema advertising has always been an effective marketing tool for... Read More
Your website is done, your business cards have been delivered,... Read More
Many prospects skim through catalogs and brochures, glancing at the... Read More
CD Business cards are the electronic version of the now... Read More
Response rates to Yellow Page advertising are decliningThere's no getting... Read More
Many business organizations that needs to disseminate late-breaking information to... Read More
When knowledge is based on truth it is powerful!When it... Read More
Business cards are one of the most powerful and inexpensive... Read More
Different Types of Station ContactReaching radio hosts (for the purpose... Read More
It's been said that the antidote to liking/loving is not... Read More
To many ad agencies, radio is considered advertising's ugly stepchild.... Read More
Banner advertising is an effective way of getting your advertising... Read More
Too many business owners and marketers know that Yellow Pages... Read More
Big businesses get instant credibility with their well-known company name... Read More
Research would indicate that consumers don't know what they're thinking.... Read More
Over the 32 years I've been involved in sales, marketing... Read More
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