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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Imperfect Is Perfect: The New Advertising Standard
Forbes
For decades, images of perfection were the norm in the marketing and advertising realm: photoshopped people, fake renders of unblemished products and enhanced photos to make even the drabbest hotel room look like a palace. Social media propelled this ...


The Atlantic Names New VPs of Advertising Partnerships - The Atlantic
The Atlantic
Washington, D.C.; (November 16, 2017)—The Atlantic Publisher and SVP Hayley Romer announced today two key leadership positions: Ryan McRae is joining ...

and more »

Forbes

'Friendsgiving' Is The Advertising Buzzword That's About To Be Everywhere
Forbes
And of course, advertisers have taken notice. Bailey's attempted a trademark in 2011, the same year they used the word in a new campaign. Butterball filed a trademark application in 2013. One blogger notes that Taco Bell was also ahead of the curve in ...


Forbes

The Next Great Television Innovation Will Reshape Advertising
Forbes
Working in the advertising business, and particularly in a TV-centric role, I find myself involved in many conversations moving toward a few common questions: How might TV evolve, and what might the next version look like? What does this mean for ...


Forbes

4 Ways Blockchain Will Transform Digital Marketing And Advertising
Forbes
When we think of blockchain, most of us probably think of finance, cryptocurrencies, and digital ledgers. That makes sense. After all, blockchain is the tech supporting Bitcoin—a currency attempting its own form of financial disruption. But what many ...


Deadline

Viacom Tops Q4 Estimates On Improved Advertising And Film ...
Deadline
UPDATED at 7AM PT with executive comments: Viacom ended its fiscal year with a mixed-to-positive fourth quarter featuring a slim total revenue gain and ...
7 Breakout Stocks for 2018Zacks.com
Viacom Inc. - VIAB - Stock Price Today - ZacksZacks Investment Research

all 118 news articles »

AdExchanger

Zero-Data Media Could Be The Future Of Digital Advertising
AdExchanger
The notion of anonymity and advertising has always seemed rather utopian, but with increased measures for consumer privacy being baked into browsers and operating systems, the future of digital media will inevitably be more privacy-friendly than today.

and more »

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
Everything that you need to know about advertising today.

and more »

Los Angeles Times

Sean Hannity calls 'cease-fire' on Keurig, but some advertisers still seem wary
Los Angeles Times
Fox News Channel's Sean Hannity has called on his supporters to stop smashing Keurig coffee makers to protest a decision to stop advertising on his show, but it remains unclear whether Keurig will return as a sponsor. The “Hannity” show and a liberal ...
Do advertising boycotts hurt Fox News' Sean Hannity?USA TODAY
Advertisers Delete Tweets Around Calls to Boycott Sean HannityNew York Times
Reddi-Wip, Hebrew National Aren't Really Boycotting Hannity Over Roy MooreAdAge.com
KY3 -Autoblog (blog)
all 240 news articles »

Bitcoin Magazine

MadHive's Mission to Restore Transparency and Fairness to ...
Bitcoin Magazine
Digital technology should make the advertising business more efficient. But it has not — at least not from the perspective of companies that place ads or ...

and more »
Google News
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The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it... Read More

The Importance of Your Business Card

What are you trying to say with you business card?We... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy

Response rates to Yellow Page advertising are decliningThere's no getting... Read More

The Only Bad Advertising Is No Advertising - Or Is It?

Depending on whom you ask, you will get told many... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

Secrets to Get Free Advertising

The opportunities to get free advertising for your product or... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you... Read More

Advertising In The Local Press

There are three main reasons why I would hesitate when... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

Where To Call For Free Advertising And Free Business Advice

Believe it or not, there are plenty of opportunities out... Read More

Magnetic Signs: Where Do They Work Best?

Recently, a woman called to ask about replacing a magnetic... Read More

Make Your Business Cards Work

What's the cheapest, most under-used marketing tool you have?The answer's... Read More

Finding Your Target Market

Achieving sales is probably the biggest challenge a web business... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive... Read More

10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging... Read More

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

How to Advertise with Flyers

When you first start out on your business venture, money... Read More

Womentisements

The unnecessary and extensive use of female models in advertisements... Read More

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from... Read More

Promote yourself on radio for free

Unless you have become extremely popular in your personal or... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like... Read More

Cinema Advertising is Big Business, So Mergers are a Natural

Cinema advertising has always been an effective marketing tool for... Read More