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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

How Alexa Is Changing The Future Of Advertising ForbesMany wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...

Brands hog the big screen as advertising on other platforms clutters up Business StandardWhile calendar year 2018 has been a trying period for multiplex exhibitors, what with ticket and food prices becoming a political flashpoint between state ...

The Future of Video Advertising Is Artificial Intelligence EntrepreneurImagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers ...

Tech giants need to take more responsibility for the advertising that make them billions Delano.luIf *content* which is pedestrian, not polarising, pays for online advertisers, what does this mean for democracy and freedom of speech? Sarah Glozer considers ...

How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising AdweekThe rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's ...

Karmarama lands £70m Lidl advertising account CampaignLiveAccenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS.

Advertising news today: CBS lawsuit, Verizon writes down Oath Business InsiderEverything that you need to know in advertising today, from CBS News settling a case involving Charlie Rose to Verizon's write-down of Oath.

Diageo under fire for 'deceptive' Cîroc vodka influencer advertising on Instagram The Drinks BusinessDrinks giant Diageo is under fire for “deceptive” advertising after social media influencers published thousands of promotional posts for Cîroc vodka without ...

WPP advertising group to cut 3,500 jobs in £300m restructuring The GuardianWPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...

The state of advertising has never been better Campaign USHow about all that doom and gloom casting an ugly shadow over adland? The negativity is real. But don't be fooled. The industry is not in any roller coaster-style ...

5 Ways to Optimize PPC Advertising to Improve the Customer Experience Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.

Is working in advertising in the blood? AdNewsThis new segment takes a look at the dynasties working in adland and puts an historic lens to past agency and client relations. This edition we meet the White ...

‘Advertisers to face action if ad firms don’t pay fee’ Times of IndiaGURUGRAM: The MCG has issued a notice to all firms that advertiser in the city to conduct an audit of advertising agencies hired by them and ensure th.

Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want WIREDWith Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.

Woman writes open letter to tech companies about advertising after her son is stillborn The IndependentA woman has written a heartbreaking open letter to tech companies after she continued to receive infant and motherhood advertisements despite her son being ...

Dog racing will not be saddled with advertising ban The TimesGreyhound racing and horse racing will be exempted from a voluntary ban by bookmakers on advertising during live sports broadcasts before the 9pm ...

Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns Baltimore SunMaryland Gov. Larry Hogan's former communications director and deputy campaign manager is joining an Annapolis-based advertising and strategy firm that ...

Charlatans advertising cure for cancer may face jail time The TimesPeople who profit from advertising bogus cancer cures could face prison under proposed legislation. Kate O'Connell, the Fine Gael TD, has introduced a bill that ...

This new deep fake video is both advertising and art Fast CompanyAward-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.

Facebook, Google not advertising industry's biggest problem The Australian Financial ReviewFacebook and Google are at the "lower end" of an online advertising fraud epidemic which is costing businesses $19 billion a year, and regulation must extend ...

PG&E Sued for Spending on Advertising Instead of Fire Safety BloombergPG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...

TV Data is Changing Advertising Across Screens ExchangeWireThere is no argument that TV is changing. A number of experts have shared their predictions with ExchangeWire, as to how TV advertising will shift in 2019.

Interactive ads will be the new face of display advertising Nieman Journalism Lab at HarvardCall them irritating data guzzlers, but native rich-media ads will play a significant role in reviving display advertising across the internet in 2019. Display ...

4 Ways Agencies Can Be More Transparent in Their Advertising AdweekIt's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...

Music in advertising: The bond between brand and music Marketing News Media UpdateMnemonics might not be in everyday conversation, but they are integral to the advertising process, says Adam Howard, owner of Howard Audio.

Court of Appeals dismisses Goodson case on campaign advertising Arkansas TimesSaying the issue was moot, the Arkansas Court of Appeals today dismissed a TV station's appeal of a court decision enjoining the airing of advertising critical of ...

Airport Authority Hong Kong and JCDecaux launch mobile digital advertising platform with Shiseido - The Moodie Davitt Report The Moodie Davitt ReportCHINA. Airport Authority Hong Kong (AAHK) and JCDecaux have partnered to launch a new digital advertising platform on AAHK's mobile app at Hong Kong ...

Why advertisers are tracking your emojis Vox.comIt's not just your Google keywords anymore. Advertisers are developing ads to target you based on the emojis you use.

Mobile Advertising Company Mobvista Goes Public in Hong Kong CapitalWatchOn December 12th the mobile advertising company Mobvista became the latest tech company to list its shares on the Hong Kong Stock Exchange, following in ...

Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich Washington ExaminerA restaurant near the campus of Clemson University has upset students. Their grave error? Naming one of its sandwiches the “Tijuana Chicken Sandwich.”

Death is not always deadly in advertising The Globe and MailThe Globe's bimonthly report on research from business schools. Media and pop culture are rife with representations of death. Through crime and drama shows ...

Advertising Claim Substantiation Requirements and Legal Clearance Process JD SupraSelling. It's the lifeblood of capitalism and is ultimately a company's primary goal. To sell, a company must distinguish itself in the marketplace, and the way to do ...

The Best Target For Addressable TV Advertising Is Not The One You Think ForbesAs television advertising moves towards digital-style targeting, with the ability to serve up ads to people who fit a certain demographic profile, it's worthwhile to ...

In-Feed Native Ads: Measuring Native Advertising ForbesThe onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.

Amazon Advertising Options Guide: What Marketers Need to Know Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.

Advertising Philanthropic Initiatives after They Bomb: Gates's New Embarrassment Nonprofit QuarterlyLike the heavy preselling of an expensive movie, advertising can boost opening-day numbers, but a film—or a program—rises or falls by word-of-mouth.

Camp Fire lawsuits target PG&E for advertising about its safety work San Francisco ChroniclePacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...

Propaganda India joins the Worldwide Partners network Campaign IndiaThe tie-up gives the Bengaluru based agency access to 70 markets across the globe.

Council calls Telstra payphones an advertising grab Herald SunTelstra is pushing ahead with plans to install more than 120 super-sized payphones in central Melbourne, a move that some at the city council see as little more ...

transcosmos Wins "Japan Advertising Cloud Agency of the Year" Award MarTech Seriestranscosmos inc. is proud to announce that the company received the "Japan Advertising Cloud Agency of the Year" award in the Adobe-product sales ...

Advertising's Next Frontier: Your Smart Home ForbesAdvertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...

UK betting firms back live sports advertising ban The GuardianOnline gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.

How Kaveta Chaudhry became Lalitaji ETBrandEquity.comShe played one of the most iconic characters of Indian advertising. Brand Equity pried around and re-discovered Kaveta Chaudhry aka 'Lalitaji'

What this advertising agency learned by opening a coffee shop in Locust Point Technical.ly BrooklynWhen Planit, the advertising agency I cofounded, decided to move from an Inner Harbor office tower to the growing neighborhood of Locust Point, we wanted to ...

Advertising Accountability Program inquiries prompt new privacy regulations MobileMarketing MagazineThe Online Interest-Based Advertising Accountability Program, which is responsible for implementing the “self-regulatory” Principles of the Digital Advertising ...

DDB Mudra's Vineet Gupta might be turning an entrepreneur Campaign IndiaIn what could be the latest in the series of top deck movements in ad land, DDB Mudra Group CEO Vineet Gupta is believed to be turning into an entrepreneur.

UK government spent most on Facebook political advertising POLITICO.euUK government spent almost £97000 on ads seeking support for its Brexit deal.

Open Measurement Software Development Kit for Mobile In-App Advertising Gains Global Adoption, Enabling Viewability Measurement on 2 Billion Devices Globally Global Banking And Finance ReviewThe IAB Technology Laboratorys Open Measurement Software Development Kit (OM SDK) has achieved tremendous support by measurement companies, ...

Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product ForbesAn innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...

Oyo appoints Animal to handle creative | Advertising Campaign IndiaOyo Hotels and Homes has awarded its creative mandate to Animal following a multi-agency pitch. Animal is an advertising and branding agency based in New ...

GoAuto's First AOR Is Peter Mayer Advertising 12/13/2018 MediaPost CommunicationsPeter Mayer Advertising has been named the agency of record for Baton Rouge, LA-based GoAuto Insurance. While GoAuto has used a number of marketing ...

Facebook testing search advertising as new revenue stream Seeking AlphaFacebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.

Amazon product ads evolution: A harbinger of Amazon local advertising? Search Engine LandGoogle is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...

Global eSports Market Market Outlook 2024 By Revenue Stream-Sponsorship & Advertising, Ticket Sales, Merchadising & Others - ResearchAndMarkets.com Associated PressDUBLIN--(BUSINESS WIRE)--Dec 12, 2018--The “Global eSports Market (By Revenue Stream-Sponsorship & Advertising, Ticket Sales, Merchadising & Others; ...

Opinion | Advertising shift to digital media affects print LivemintAmardeep Singh, CEO of the IPG Mediabrands digital media agency, Interactive Avenues, is flooded with queries from his clients on digital media possibilities ...

Gillian Brockell pens open letter about Facebook advertising after stillbirth. MamamiaA journalist has penned a heartfelt open letter to tech companies urging them to change the way they target advertising to pregnant women. Late last month ...

BR ANALYSIS. Local digital advertising – immature but creative Business ReviewDespite not being among the top advertising investment markets in Europe, the Romanian online domain is growing at a pretty fast speed compared to other.

10 advertisements that broke the internet in 2018 702Some were good, some were great, many were just plain awful. They all went viral.

Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel The TelegraphBritain's biggest online pharmacy advertised on Russia's Kremlin-sponsored television station, which was accused of spreading propaganda over the attempted ...

Industry stalwart Sagar Mahabaleshwarkar joins Contract Advertising as chief creative officer afaqsContract Advertising has announced the appointment of Sagar Mahabaleshwarkar as the chief creative officer. With over three decades of experience across ...

The big lessons of political advertising in 2018 The Conversation - USThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over. As co-directors of the Wesleyan ...

Essence's Gerber Outlines The Practical Realities Of Swift Advertising Change BeetTVSAN JUAN, Puerto Rico—Anyone can sympathize with traditional television networks given the transformational challenges they face. But to empathize…

Discovery: Advertising Impact Minimal, Buy The News Seeking AlphaDiscovery's stock sold off sharply as its TV ratings dropped 11%. Advertising revenue growth guidance reduced to 2-3% from 3-5% for Q4 2018. The financial ...

Online advertising has alienated our most valuable asset – the consumer The DrumIt's an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved ...

Advertising Agencies Task APCON On 2019 Political Campaigns Leadership NewspaperAdvertising practitioners across Nigeria have called on Advertising Practitioners Council of Nigeria, (APCON) to prevail on political parties and candidates to ...

Grow Advertising Announces the Release of The Ins and Outs of Television Advertisements PR WebWhitefish, MT (PRWEB) December 12, 2018 -- Grow Advertising has published a comprehensive infographic entitled “The Ins and Outs of Television ...

Sky chief outlines the 'inconvenient truth' about gambling advertising The DrumSky chief executive Stephen van Rooyen has taken aim at plans by the Remote Gambling Association (RGA) to implement a 'whistle to whistle' advertising ban ...

Want good marketers? Look for these 10 traits. Knoxville News SentinelThere is an immense demand for experienced and entry-level digital marketers, even right here in Knoxville. The top trending marketing and advertising skills to ...

Sattviko launches campaign to 'fight against plastic' ETBrandEquity.comSattviko launches its 'Sattviko wrapper exchange' campaign across India.

Street Fighter 5 has in-game advertisements now, and they’re as hilariously stupid and inept as you’d expect VG247Capcom just added in-game advertisements to Street Fighter 5 – and if they weren't so gross they'd actually be pretty funny. A few days ago, Capcom ...

Boohoo 'broke advertising rules', BBC Watchdog finds BBC NewsThe BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.

Cancer society calling on province to ban promotion, advertising of e-cigarettes Regina Leader PostConcerned about youth vaping, the Canadian Cancer Society is calling on the province to ban promotion and advertising of e-cigarettes.

Spectacular Outdoor Advertising Market is Booming Worldwide | JCDecaux Group, Clear Channel Outdoor, Outfront Media Tribune UpdatesA new research document is added in HTF MI database of 117 pages, titled as 'Europe Spectacular Outdoor Advertising Market Report 2018' with detailed ...

Twitter warns global users their tweets violate Pakistani law ETBrandEquity.comAfter Googling the relevant sections of Pakistan's penal code, the Toronto Sun op-ed editor was startled to learn he stood accused of insulting the Pr..

Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help? ForbesOnline Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...

Wanda Boto Tyre advertising on NASDAQ screen in Times Square Tyrepress.comIn September 2018 Shandong Wanda Boto Tyre Co Ltd was invited to display some of its advertising on the NASDAQ screen in the world-famous Times Square ...

6 Ways to Boost Year-End Sales Without Spending a Cent on Advertising Inc.The crucial holiday shopping period from Thanksgiving through Cyber Monday was less flush for businesses this year. But chin up, the season overall is longer ...

Oxbridge applicants misled by personal statements company, Advertising Standards Authority rules The TelegraphOxbridge applicants purchasing £150 pre-written personal statement were misled after believing they could pass them off as their own work, the Advertising ...

Online gambling advertisement is becoming more popular than TV Bulawayo24 NewsAfter lawmakers in many countries prohibited gambling advertising on television, it was pushed into online spaces. And it was precisely in the network where it ...

Chrome 71 stomps on abusive advertising Naked SecurityGoogle shipped version 71 of its Chrome browser yesterday featuring a raft new security measures alongside fixes for 43 known issues.

Advertising has an aegism problem | Agency News AdAge.comIn advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.

TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE) VarietyHulu and AT&T are set to launch technology in 2019 that will place a full-motion video ad on screens when viewers pause TV selections.

eBay customer? Check the Advertising Preferences! Ghacks Technology NewsIf you are an eBay customer, either as a seller or buyer, you may want to check the advertising preferences on the site if you have not done so in the past.

Rideshare advertising startup Firefly launches with $21.5M in funding TechCrunchFirefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...

BE Exclusive: The web-series that caught everyone's attention ETBrandEquity.com(Thinkstock Images) With the rise of video-streaming platforms in India, viewers made a transition online to watch *content*. Google India in its 'Year in Search ...

YouTube drops paywall from some Originals, explores advertising Marketing LandIn a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...

The growing call for political advertising reform The DrumThe disconnect between regulation of digital and physical advertising is gradually closing, as efforts to increase the transparency and regulation of online ads ...

Festive advertisers dump TV for online media The GuardianUK advertisers are cutting almost £44m from their TV ad campaign budgets in the run-up to Christmas, as a shift in focus to targeting shoppers on digital media ...

Digital influencers have changed advertising. They're changing journalism, too. Columbia Journalism ReviewIt's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...

In a Mobile World, Ad-supported Video Must Innovate to Survive MarTech AdvisorLike all mobile video, ad-supported video faces the challenge of availability. Buffering, poor WiFi signal and other playback issues can cost providers eyeballs ...

Targeted advertising and 'creepy' technology tactics 4BCThe Australian Competition & Consumer Commission has proposed changes to the Privacy Act to control how Google and Facebook track and trade user ...

Advertising unhealthy habits at the C-Store The Daily PrincetonianLast week, I noticed a giant Red Bull display in the Frist Campus Center C-Store that included the message: “Shaping up your GPA? Red Bull gives you wings.

Why The Digital Advertising Industry Needs An Ethics-By-Design Framework AdExchanger“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...

The future of advertising is not just martech but a re-emphasis on branding The DrumI believe the next stage of advertising will see the re-emphasis on branding. Marketing tech has become in vogue and it has its role but in a world dominated by ...

Football has encouraged problem gambling too long - advertising ban should be just the start Telegraph.co.ukAnybody who has crossed the threshold of a Las Vegas casino can hardly fail to have noticed the absence of clocks.

Alyque Padamsee, father of modern Indian advertising, dead at 87 LivemintAdvertising aside, Alyque Padamsee was formidable in front of the camera as well and is perhaps best known for his role as Jinnah in Richard Attenborough's ...

Struggling Oath shows telcos have a mountain to climb when it comes to advertising TelecomTVVerizon's announcement of a $4.6 billion goodwill writedown on the value of Oath lays bare the scale of the challenge telcos face when it comes to advertising.

Why Is Facebook's Advertising Algorithm Rejecting Equal Pay? ForbesAre Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...

Competiton Commission clears Zydus Wellness-Heinz India deal ETBrandEquity.comThe Competition Commission Tuesday said it has approved Zydus-Cadila's deal to acquire Heinz India consumer wellness business that includes popular br..

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