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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Why You Should Pair Programmatic Advertising with Paid Search Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.

Indian advertising industry expects a windfall this year THE WEEKThe ghosts of demonetisation and GST has been put to rest and India's advertising industry is all raring to head into a period of explosive growth, which in turn ...

Amazon has a big advertising business. Walmart wants one too The Seattle TimesWalmart gets 300 million shoppers visiting its stores each month, and the purchase data they generate could be a gold mine for big advertisers like Coca-Cola ...

Advertising Association launches Export Month in run-up to Brexit CampaignLiveThe Advertising Association has teamed up with the Department for International Trade and the IPA to launch Export Month in March in the run-up to Brexit to ...

New social media code for Political advertising: Only verifiable Indians can post ads Free Press JournalOnly Indian nationals will be allowed to post political advertisements on social media, during the forthcoming Lok Sabha elections, the Bombay High Court was.

Digital advertising revenue tops W4tr, surpasses broadcast ads The Korea HeraldAdvertising expenditure on digital platforms rose to over 4 trillion won ($3.55 billion) in 2018, surpassing the amount spent on broadcast ads for the first time, ...

Nestle India shifts to ‘aggresive growth strategy’; will maintain pace of advertising The Financial ExpressNestle India will keep the pace of spending on advertising and marketing activities up in 2019, as was the case in the December 2018 quarter.

Thousands of Android apps bypass Advertising ID to track users Naked SecuritySix years after it was introduced, it looks as if Android's Advertising ID may not be the privacy forcefield Google claimed it would be.

Seven shares slump after TV advertising market declines Sydney Morning HeraldSeven West Media chief executive Tim Worner has partly blamed a downgrade of the broadcaster's likely earnings for 2019 on political instability and the ...

The Best Advertising Strategies Of 2019 – Plus, The Top 25 Ad Agencies From Around The World Benzinga80 percent of consumers search for an authentic brand to follow. DesignRush rounded up the top advertising strategies of 2019 that promote brands ...

Can We Talk About NetFlorist's Offensive Advertising? [Videos] 2oceansvibe NewsIf you're familiar with NetFlorist's advertising, you probably know a chap called Harold. Let's just say that not everyone is a fan.

The DCMS 'fake news' report is a leap forward for political advertising but now the government must act The DrumThe government's long-awaited Disinformation and 'Fake News' report (under the chairmanship of Damian Collins MP) is finally out today, and we are very ...

Advertising, Subscriptions To Drive CBS's Fiscal 2019 ForbesCBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.

The Authenticity of Advertising in Africa Media UpdateWhile brands have spent the last decade investing heavily in understanding millennials, a few years back the buzz word 'Afrilennial` sent shivers down the spine ...

Mediacorp 'radically restructures' advertising rate Marketing InteractiveMediacorp said the restructured TV rate card has also been optimised for parity with digital media, resulting in potential savings of up to 80%.

3 Key Advertising Takeaways From the IBM Think Conference AdweekThe 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...

Newspaper advertising industry veteran Pam Henson joins Sun-Times Media Chicago Sun-TimesHenson brings a quarter century of multimedia sales experience to the Chicago Sun-Times and Answers Media, STM's video- and web-production company.

Chanel designer Karl Lagerfeld's legacy in advertising More About Advertising | Insights into AdvertisingKarl Lagerfeld, superstar fashion designer and guardian of the Chanel brand since 1983, has died in Paris aged 85. Not many got to wear his clothes, but.

Romanian Senate adopts project banning commercial advertising in schools Romania-Insider.comThe Senate adopted on February 18 a project banning commercial advertising in both public and private schools. The project, initiated by MPs from the ruling ...

Advertising spend to grow by 14% to Rs 80,678 crore this year Economic TimesThe advertising market is likely to grow at 14 percent to Rs 80,678 crore this year, the fastest growing market globally, driven by strong macroeconomic factors, ...

Agency leaders in India on how the advertising landscape will evolve for them and their clients in 2019 The DrumIndia has become one of the most enticing consumer markets in the world in recent years and advertising agencies in the country have monetized on the market ...

Timeline: Lee Clow’s 50 Years in Advertising AdweekLee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach.

China's out-of-home advertising on the up Shine NewsChina's out-of-home advertising market is expected to become the fastest growing segment in traditio.

Coca-Cola takes lead in advertising by signing deals for IPL & World cup Economic TimesCoca-Cola has taken a big lead over arch rival PepsiCo in advertising, having signed sponsorship deals for the upcoming IPL and World Cup.

Film Craft Executive Jury set for NY Festivals Advertising Awards SHOOT OnlineNew York Festivals® Advertising Awards announced the 2019 NYF Film Craft Executive Jury. Members of the jury are:

Meraas and Backlite Media extend advertising partnership to four Dubai destinations Campaign Middle EastMeraas and BackLite Media today announced an extension of their advertising partnership to now include the new destinations of Al Seef, La Mer and The ...

18000+ Android apps caught violating Google's advertising ID policies Myjoyonline.comIn a recent report published by Bleeping Computer, it has been revealed that devices of millions of Android users around the world might have been ...

Nine Of The Best Outdoor Advertising Campaigns ForbesMembers of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.

Big Drop In Advertising Giants Shares ForbesWPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.

Is in-housing symptomatic of deeper brand-agency problems? Campaign Asia-PacificIn-housing is in the air these days. In just the last week or so, Campaign has reported on research that says advertisers are increasingly looking inward when it ...

No wine. No code. No playlist. Is Spotify's alcohol advertising tone deaf? SBS NewsThere's been a long term push to ban alcohol advertising in Australian sport. Should the same scrutiny be applied to streaming platforms like Spotify?

How to Get Millenials to Trust and Respond to Your Advertising ForbesOne in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...

Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity Business InsiderAs more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.

Pittsburgh ad agency winding up work for Payless Pittsburgh Business TimesRetailer has been among agency's largest clients for several years.

The new Advertising Regulatory Board governance regarding influencers Bizcommunity.comAuthenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership ...

OfReg proposes 'truth in advertising' rules for licensees Cayman CompassThe Utility Regulation and Competition Office, known as OfReg, has released a set of rules intended to make sure that the companies it regulates do not market ...

How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity AdweekThe “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...

How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers AdweekEven though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...

How Out-Of-Home Advertising Will Help Amazon Unify The Customer Experience - Retail TouchPoints Retail TouchPointsAmazon is now one of the top three digital advertising players, overtaking Oath and Microsoft just weeks after it became the second company in hi...

3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social AdweekIt's no secret, the economics of online *content* has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital ...

Update Advertising eyes growth in Rs 50 cr organised cable advertising segment TelevisionPostMUMBAI: The cable advertising market in India is estimated to be around Rs 50 crore and is expected to grow faster under the Telecom Regulatory Authority of ...

UK broadcasters face advertising tipping point, new study finds The GuardianBroadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...

Cars We Remember: Gas Station memories and advertising gimmicks Port St. Joe StarQ: Greg do you remember the gas stations from the 1950s and 1960s and how they got you to stop in more? There were many promotions that went well beyond ...

Actor Yul Brynner inspired Australian anti-smoking advertising campaigns Daily TelegraphIn a posthumous ad in which he tells viewers not to smoke, actor Yul Brynner inspired organisations in Australia to advertise against the tobacco companies.

5G Becoming Secret Advertising Weapon For AT&T, Verizon 02/20/2019 MediaPost CommunicationsMobile speeds reaching 5G connectivity will continue to improve options for brands when it comes to supporting advanced advertising and marketing ...

Unified measurement system will help drive advertising growth: Madhusudan Gopalan, P&G Exchange4MediaAt the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth ...

MannKind - Scripts, Advertising, And Cash Seeking AlphaAdvertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.

Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention AdExchangerWalmart, Nike, Amazon, Dell, Honda, Lowe's – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading ...

Opportunities for Advertising With Augmented Reality Are More Popular Than Ever AdweekMost investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...

Dutch MPs call for transparency on Facebook political advertising DutchNews.nlDutch MPs have almost unanimously backed a motion calling on the government to pressure Facebook to come clean about political advertising ahead of the ...

What print media needs to do to win back advertisers' faith ETBrandEquity.comPrint ads will be more effective if they complement digital campaigns and entice readers to interact with brands online, says Vanita Keswani, CEO, Mad..

U.K. Government Report Calls for Investigation Into Digital Advertising Market AdweekThe realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government ...

The Super Bowl was a snooze for fans, but there's still nothing like it for advertisers Business InsiderHello! Sunday was a letdown for us advertising and media reporters, and it wasn't just the ads that felt lackluster. It was the lowest-rated Super Bowl in 11 years, ...

Taco Bell Nearly Doubles Television Advertising Spend in January Skift TableNote: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.

How could Facebook’s use of blockchain affect marketing and advertising? MarTech TodaySince Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...

AB InBev and MillerCoors feud heats up, but who will win? AdAge.comIt's too early to say who's winning the two-week-old marketing war between Anheuser-Busch InBev and MillerCoors over beer ingredients. But the ultimate victor ...

Advertising group Dentsu Aegis buys Manchester-based creative agency BJL as it expands in the north City A.M.Advertising group Dentsu Aegis has bought Manchester-based creative agency BJL in a bid to expand its offering in the north of England.

FMCG spends highest on digital video advertising The Financial ExpressWithin digital media, digital video is expected to have the fastest growth, with a CAGR of 37%; it is likely to reach Rs 5545 crore by 2021.

Next on Netflix: Advertising? eMarketerNetflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...

Indian Media Company Eros International Partners With Advertising Company Artimedia CTechMumbai-headquartered media company Eros International Media Ltd. has entered a collaboration with Israeli video advertising company Artimedia ...

EXPAND Advertising Explained: Why Jet Airways is being sold for Re 1 Defence Aviation PostPM Modi faces an election within months, and the collapse of an airline —with 23,000 jobs at stake — would put a dent in his business-friendly image and fuel ...

18,000 Android Apps Track Users by Violating Advertising ID Policies BleepingComputer18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...

Tips to Help Advertisers Survive and Thrive in the Gig Economy AdweekWe've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...

Google to introduce Advertising Transparency Report and searchable Political Ads Library for Lok Sabha Election 2019 Business TodayThe initiative aims to bring more transparency and openness to election advertising online and enabling voters to get the election-related information they need.

Fyre Festival: Bringing Out The Worst In Advertising The Connecticut College VoiceThe Fyre Festival is once again in the spotlight with the release of two documentaries–one from Netflix and one from Hulu–of the failed concert. The idea of ...

Sri Lanka advertising for executioners after plan to reinstate death penalty CNNSri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.

Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston WBOY.comAttorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.

5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand EntrepreneurWe're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...

RAF advert that challenges sexist advertising to debut on Channel 4 The IndependentA Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.

Barkha Dutt complains to Police about her number being public, after advertising that her number was public for ‘Kashmiris in need’ OpIndiaIn a tweet Barkha Dutt had posted herself on social media the previous day, she had advertised that her number was online and available to Kashmiris who ...

Facebook says Nielsen could help break up the advertising duopoly Business InsiderFacebook says that Nielsen's Digital Ad Ratings product could solve some of marketers' headaches about cross-platform measurement but that advertisers need ...

With 38 Days To Go, The NHS Is Advertising 200+ Jobs To Prepare For No-Deal Brexit HuffPost UKNHS England is internally advertising hundreds of roles in preparation for a no-deal Brexit, HuffPost UK can reveal. With only 38 days until Britain leaves the EU ...

Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years AdweekIf you thought Burger King's Super Bowl ad featuring Andy Warhol was “advertising for people who work in advertising,” then wait until you see this one. In a new ...

Google: Still 'early days' for performance advertising on YouTube Marketing LandDeveloping the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...

The country advertising for 'moral' executioners New Zealand HeraldA small island nation has made global headlines after advertising vacant positions for hangmen. The controversial job ads were featured in local papers in Sri ...

Advertising and Sponsorships Construction.comSweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...

NACC wins collegiate advertising awards | News Sand Mountain ReporterNortheast Alabama Community College has just been notified that the college has won three awards, one gold, two silver, in the national 2018 Collegiate ...

It turns out the World Record Egg was created by a 29-year-old advertising creative CNBCThe creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...

Social influencers have been the darlings of the advertising world up to now, but is their time finally up? RSVP LiveThey've had a good run and made a lot of money, but the tide appears to be turning against bloggers and influencers, says Andrea Smith. Share. By.

6 Non-Advertising Ways That Facebook Can Grow Seeking AlphaFacebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...

Looney Advertising Announces Launch of New Strategy Consulting Division, Looney Strategy PR WebLooney Advertising (http://www.looney-advertising.com) is proud to announce that it recently launched a new business unit, Looney Strategy ...

Skittles' Super Bowl Sunday musical may be a big F.U. to advertising AdAge.comIn the run-up to the Super Bowl, Skittles has unleashed a rainbow of surprises. Following up on last year's ad that only one person was allowed to see, Skittle ...

Revealed: Facebook enables ads to target users interested in 'vaccine controversies' The GuardianSocial media platforms under pressure by US congressman to crack down on anti-vaccine propaganda, citing Guardian investigations.

To attract direct response advertisers, Reddit adds more performance tools DigidayReddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...

Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam WKYC.comAccording to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...

Is 73-Year Old Martin Sorrell's New Agency The Future Of Advertising ForbesSir Martin Sorrell's prominent career on Madison Avenue started with buying a controlling stake in 1985 for $675,000 in a company that manufactured wire and ...

Amazon's Promising Advertising Growth Story Seeking AlphaAmazon.com Inc. is making serious inroads in the global digital advertising business. Covering the expected growth of this lucrative market on a macro level. Ho.

Google to Israeli advertisers: No targeted political ads until after election The Times of IsraelSearch and advertising giant tells Israeli ad companies it's suspending tailored messaging as part of effort to avoid election manipulation.

Taranaki Rugby advertising for forwards coach after Paul Tito's departure Stuff.co.nzA lead coaching role for the Taranaki Rugby Football Union has become available with the departure of Paul Tito.

Comedian Helen Lederer reveals she cleaned up by advertising dishwasher tablets on TV Daily MailComedian Helen Lederer says the best money decision she ever made was buying a property in North London when she was young. Lederer, author of comedy ...

How Skittles Merged Theater and Advertising to Create a Weirdly Wonderful Super Bowl Musical AdweekMichael C. Hall is on all fours. He's dressed in black, head to toe, save for his ruby red socks and a pair of grey mittens. A woman comes up behind him, stroking ...

Content marketing is 'not advertising', says IAG marketer AdNews*Content* marketing is still massively misunderstood, including by people in senior roles, and could fill a gap left by dwindling community newspapers, says IAG ...

LETTER TO THE EDITOR: No good reason to be advertising guns for sale Nanaimo News BulletinWhat is this push in the advertising in your newspaper for guns, asks letter writer.

Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising WBAL TV BaltimoreRealtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing. The Dudley | Roan Home Team of ...

Track Takeover: Art replaces advertising in SEPTA station WHYYDozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...

Amazon Knows What You Buy. And It’s Building a Big Ad Business From It. The New York TimesThe online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.

Loft under fire for its outdated portrayal of women in advertising campaign The Japan TimesRetailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...

Why Do Advertisers Keep Spending More and More With the Walled Gardens? AdweekThe latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital ...

These Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising AdweekThese animated commercials from UK power startup Bulb bristle with comic energy. They broke over the weekend from Anomaly London, marking the agency's ...

Twitter Q4 profit soars on strong gains in advertising, global user base shrinks Business TodayTwitter said it would stop using the monthly user base metric and instead report.

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