Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


AdAge.com (blog)

Brand Safety Issues Go Way Beyond YouTube, Says Advertising Week Europe Panel
AdAge.com (blog)
AT&T and Johnson & Johnson are the latest big advertisers to halt YouTube ad buys, but the problem of ads and offensive content extends way beyond Google and Facebook, according to a session on terror funding led by The Guardian at Advertising Week ...

and more »

Silicon Valley Business Journal

J&J joins YouTube advertising boycott as Google struggles to contain crisis
Silicon Valley Business Journal
Johnson & Johnson is the latest major company to suspend digital marketing on YouTube, as the Google subsidiary struggles to contain a deepening advertising crisis around offensive content. Eric Schmidt, chairman of parent company Alphabet, said ...
Johnson & Johnson Is Boycotting Google Advertising Due To Concerns About Hate SpeechAllure Magazine
AT&T and Verizon join advertising boycott against Google over offensive YouTube videosTechCrunch
It only took us five minutes to find a big brand advertising on a hate group's YouTubeMashable
Campaign US -Ars Technica -Investor's Business Daily -Google Blog
all 174 news articles »

Radio Ink

Advertising Is Key For Radio's Future
Radio Ink
Interruptive advertising models are challenged to create great user experiences in an on-demand, curatable world. Consumers are doing their best to tune out ads and get just the content they want. The advent of the DVR made it easy to start skipping ...


AdAge.com

J&J and Verizon Join Major Marketers Suspending YouTube Advertising
AdAge.com
Johnson & Johnson has suspended its YouTube advertising globally, joining a growing group of advertisers and agencies stepping back from the dominant video platform over ads' proximity to hate speech, terrorist propaganda and other objectionable ...
Google advertising row spreads to US brandsBBC News
More trouble for Google: Verizon and AT&T pull some Google ads as concerns mount about hate contentCNBC
Verizon, AT&T suspend ads from Google over offensive videosReuters
Billboard -SiliconBeat -Google Blog -The Guardian
all 536 news articles »

Adweek

Sling TV Is Partnering With Adobe for Programmatic Advertising
Adweek
Sling TV is getting into programmatic advertising, partnering with Adobe's newly unveiled Advertising Cloud to let brands bid in real time on livestreaming and video on demand. The offering, which is expected to be announced later today at the Adobe ...
Adobe launches Advertising CloudScreen Africa (press release)

all 4 news articles »

AdAge.com

London Mayor Sadiq Khan Cancels Advertising Week Europe Talk
AdAge.com
But later Advertising Week's executive director, Matt Scheckner, encountered in a hallway at the venue at about noon, said Mr. Khan had been called into a British government cabinet meeting. Mr. Scheckner said Mr. Khan's theme, in a Q&A session with a ...
Sadiq Khan cancels Advertising Week Europe appearance following Westminster attackThe Drum
Sadiq Khan: London mayor says terror attacks 'part and parcel' of living in a major cityThe Independent
New York explosion: Sadiq Khan says terror attacks are 'part and parcel of life in a big city'Evening Standard
Twitter
all 307 news articles »

Yahoo Finance

Advertising That's More Than 'Hot Air'
Yahoo Finance
TORRANCE, Calif., March 23, 2017 /PRNewswire/ -- Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor. Now, the fuel cell car's newest campaign is blazing a trail with eco-billboard technology that will ...

and more »

Adweek

How to Prepare for Mobile Advertising's Fast-Approaching New Frontier
Adweek
Only a few years back, mobile was a “maybe” in the marketing world. In short order, smartphones and tablets proliferated. Consumer consumption on smaller screens rose. Suddenly advertisers needed to be “mobile first.” Taking things one giant leap ...


Forbes

Navigating The Growing Pains Of Advertising To The Education Market
Forbes
As industries go, healthcare and education rank neck-and-neck as the two largest industries in the United States, with education totaling a whopping $1.2 trillion in total expenditures, or 7.2% of the nation's GDP. And while the healthcare industry ...


Ogilvy's Rory Sutherland on playing the long game in advertising
Digiday
While other ad executives jump ship every three years, 2018 will mark three decades vice chairman Rory Sutherland has spent with the Ogilvy & Mather Group. Since joining as a graduate trainee in 1988, he has risen through the ranks to spearhead its ...

and more »
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Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or... Read More

How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of... Read More

I Dont Want to be Different

To succeed in today's crowded marketplace where most of the... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like... Read More

How To Make A Fortune With FREE Advertising!

How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More

Offline Advertising Tips

Since most of us are always online and our business... Read More

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who... Read More

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive... Read More

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the most popular forms... Read More

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking.... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

How Do People Know Youre in Business?

One of the most important things to do now that... Read More

Custom T-shirts -- Put Your Company Logo on Cotton!

An effective way to gain company recognition is to order... Read More

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

Advertainment is Sneaking Into Music, Movies, TV and More

The very name "advertainment" sends thrilling vibrations up the spine... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business;... Read More