Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Diversity in advertising makes business sense  South China Morning PostAdvertising has as much power to challenge perceptions and conventions as to reinforce bias and stereotypes. Unfortunately, businesses that have the money ...
Vast majority of Australians support ban on misleading political advertising  The GuardianThe vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...
5 Ways LinkedIn Advertising Is Different from Other Social Platforms  Search Engine JournalUndecided whether you should advertise on LinkedIn or other social platforms? Learn how LinkedIn advertising differentiates itself from the pack.
Tesla Is The King Of Social Media, No Need For An Advertising Budget  InsideEVsIs it really true that there are no advertisements for Tesla's products? It might be more accurate to say that Tesla's advertising is provided by customers and fans, ...
Top-clicked headlines in marketing and advertising: Social media, consumer privacy and novel promotions  SmartBriefMarketing and advertising are ever-evolving fields, with practitioners and executives alike working toward social media excellence, plotting a course forward in ...
Amazon Management Talks One-Day Shipping, Video Advertising, and More  Yahoo FinanceAmazon (NASDAQ: AMZN) saw its revenue growth rate accelerate in Q2. The top-line figure rose 20% year over year, to $63.4 billion. This is an acceleration ...
Amazon Advertising: The 2019 Guide  Search Engine JournalThe giant has awoken. This is the year that Amazon Advertising begins to really accelerate as a new force in the world of digital advertising, and advertisers are ...
Gender ad bans set ‘concerning’ precedent, say advertisers  Financial TimesThe banning of two supposedly sexist TV advertisements has sparked concern among advertisers and broadcasters that the UK's new rules on avoiding gender ...
Gender stereotype advertising bans set ‘concerning’ precedent, say advertisers  The IndependentThe banning of two adverts that promoted “harmful” gender stereotypes sets a “concerning” precedent, according to advertisers.
3D Advertising: Holograms to Replace Photographs  MENAFN.COM(MENAFN - ABC Investments) Theadvertising industry has gotten hold of the new holography techniques to create. 3D images of ads in place of the old 2D ...
Watch: When Vishal Bhardwaj and Gulzar got together again, this time to create an advertisement  Scroll.in'Great things start with simple acts. A fee paid. A photocopy purchased. A pair of shoes bought from savings. Even a one-rupee reward.'
ASA: UK Advertising Regulator Sanctions Crypto Derivatives Platform BitMEX for "Misleading" Ad  Crowdfund InsiderThe UK's Advertising Standards Authority has upheld complaints against crypto-derivatives trading platform BitMEX claiming the company violated UK.
A Reality Check On Advertising Relevancy And Personalization  ForbesInterest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...
Rear windshield advertising will be extremely cost-effective: Onkar Vaidya  Exchange4MediaVaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber.
Amobee launches connected TV advertising data marketplace  FierceVideoAmobee is launching a data marketplace for connected TV advertising to provide brands and agencies with access to data for activation across connected TV ...
'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street JournalLike many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...
Global Inflight Advertising Market Size, Share, Growth, Key Players, Trends and Forecast by 2023  Indian ColumnistGlobal Inflight Advertising Market report helps to decide market potential, product, challenges trends, and marketing strategy. It reduces the risks involved in ...
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street JournalThe merger of CBS Corp. CBS.A -0.22% and Viacom Inc. VIA -1.48% creates a larger media company better positioned to pursue advanced advertising ...
Advertising veteran S Yesudas launches digital marketing agency Snippet  LivemintS Yesudas, former managing director of Dentsu's media agency Vizeum, is all set to launch his own digital marketing agency called Snippet Digital. Along with ...
How to use Amazon advertising’s dynamic bidding feature  Search Engine LandDynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...
Analytics will enhance relevance of advertising to consumers: Aarti Bharadwaj  Exchange4MediaBharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more.
What’s Driving Amazon’s $10 Billion Advertising Business  ForbesAmazon's Q2 earnings showed its advertising business is up 37% YOY. How has Amazon, seemingly overnight, created a booming advertising business off the ...
Internet advertising to grow at slowest rate since 2001 dotcom bust  The GuardianThe internet is about to lose its mantle as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free ...
Why is Amazon hiring blockchain experts for its advertising division?  The DrumA job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product. The adtech giant stands to ...
The State Knows Better Than You! U.K. Advertising 'Authority' Bans Two Commercials Over 'Gender Stereotypes'  MRCTVIn the U.K.'s latest attempt at social engineering, the authoritarian U.K. Advertising Standards Authority (ASA) have banned commercials by Volkswagen and ...
Approved, Not Approved campaign fights "singular narrative" in advertising  DezeenSex-toy designers Polly Rodriguez and Alexandra Fine have launched a campaign to raise awareness about the bias selection process of adverts.
Misleading advertisements may land celebrity endorsers in jail  LivemintNew Delhi: Manufacturers, *service* providers and celebrity endorsers face fines and jail terms for making misleading claims in advertisements, under the terms of ...
Facebook Advertising for Ecommerce: How Content Ads Drive Growth  Business 2 CommunityDigital advertising is getting more expensive. The solution is to launch ad campaigns that move shoppers through the sales funnel. You can accomplish this with ...
Advertiser Drops Alan Jones Over Jacinda Ardern Comments  10 dailyA major advertiser has dropped shock-jock Alan Jones' 2GB radio program following controversial comments he made about New Zealand Prime Minister ...
Lee Jeans is doubling its digital advertising budget  DigidayLee Jeans is retooling its relationships with influencers to be more holistic and the company is doubling its digital budget.
Microsoft acquires e-commerce advertising vendor PromoteIQ  Marketing LandPromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft. It will keep its own ...
P&O Cruises reviews advertising account  CampaignLiveP&O Cruises is reviewing its creative account after five years with Founded, which was appointed to the account in 2014. Five agencies have been shortlisted in ...
25 years of digital ads and beyond: The Drum Digital Advertising Awards APAC  The DrumWhile the first digital ad banner graced computer screens 25 years ago, the Asia Pacific region has adopted digital advertising at varying speeds. Despite this ...
Google and Facebook prey on digital advertising for content by news producers. Fair play?  Economic TimesGoogle owns the entire supply-demand chain for ad tech and is structuring it so that publishers don't go anywhere.
White Space Advertising Celebrates Record Number of Foster Carers For Fostering Devon  Western Morning NewsInspiring a Future: Extending hands to the most vulnerable young generation. Devon is a place full of safe and caring homes that help in fostering vulnerable ...
Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems  HuffPostLast year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.
Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America  AdExchangerAs Facebook's VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook's managed *service* business with ...
Amul, Britannia indulge in bitter battle over butter  Economic TimesAmul claims others are selling oil in butter cookies; Britannia makes cholesterol jibe.
This advertising CEO uses neuroscience to sell you stuff | How I Made It  Los Angeles TimesJessica Hawthorne-Castro, 40, is chairwoman and chief executive of Hawthorne Direct, an 85-employee advertising agency that uses “neuromarketing” to ...
Advertising Market Scope 2019 : WPP, Omnicom Group, Dentsu Inc., PublicisGroupe  Global Banking And Finance ReviewMarket Research Place has added a report, Global Advertising Market Data Survey Report 2019-2025 includes a scrupulous analysis of the Advertising market ...
Is personalisation an effective advertising strategy?  Exchange4MediaPersonalisation in advertising provides consumers with specific *content* that interests them. The *content* is tailor-made to the consumers' liking to garner a high ...
Pakistan bans advertisements featuring Indian artists - ET BrandEquity  ETBrandEquity.comPakistan's electronic media watchdog has banned the airing of advertisements featuring Indian artists as part of the country's protest against India revoking the ...
WeQ INFLUENCERS partners with TikTok to run advertising campaigns for brands  Marketing InteractiveThe social marketing agency will provide brands and app developers with exclusive access to native advertising campaigns including TikTok influencers on the ...
WHO statement urging governments to ban tobacco advertising, promotion and sponsorship at international expositions  World Health OrganizationAs called for in the WHO Framework Convention on Tobacco Control, Governments must comprehensively enforce bans on tobacco advertising, promotion and ...
The terrible truth in advertising  The AustralianYoure never too old to learn, or so it is said. Im here to tell you that is a lie. There comes a time in your life when no one is keen to appraise you of anything.
Location Data Underpins the Entire Media and Advertising Process | Sponsored Content  eMarketerWe see the future of location data providing a much more nuanced and detailed perspective for a variety of uses, from transportation planning to advertising.
Advertising agitated: Market's in trouble as brands and publishers squeeze services  ZDNetAdvertisers are saving huge sums by bringing programmatic advertising in-house, while publishers can potentially drive higher revenues through direct deals ...
Digital Media Institute at InterTech launches Advertising Design degree  KTBSSHREVEPORT, La. - Designers with an interest in advertising have a new avenue for advancing their education and careers in the field. The Digital Media ...
Why gaming will be advertising's next key channel  The DrumGaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the ...
Will ‘Facebook’ branding on Instagram, WhatsApp help advertisers? Marketers have mixed reactions  Marketing LandThis is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. Instagram advertisers and businesses on ...
CBS And Viacom Streaming Assets Offer Potent Blend Of Subscriptions And Advertising  DeadlineCBS and Viacom stand to become a bulked-up media player with arguably the industry's most diversified streaming portfolio.
Report: Product advertising is driving spend growth in search, social, marketplace  Search Engine LandOverall, paid search spending increased 10% year over year in the second quarter of 2019 on the Kenshoo platform, the company reported this week. Search ...
How TikTok is a readymade platform for targeted advertising  Exchange4MediaTikTok is what Gen Z is on. The ByteDance-owned social media app, popular for its short form videos, is a rage for its user-generated quirky song-dance routines ...
From sound to sensory experiences; how 5G will impact advertising  ShotsA wave of 5G is about to arrive in the UK, and it will mean a lot of things to a number of different industries. For advertising in particular, there are exciting ...
UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion  CoinDeskThe U.K. Advertising Standards Authority (ASA) has upheld complaints over a bitcoin ad placed by crypto derivatives exchange BitMEX (HDR Global Trading).
Amazon Is Looking to Put Advertising Data on a Blockchain  CoinDeskAmazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...
Interview With Media, Marketing and Advertising professionals People - Exchange4media  Exchange4MediaThe retailer's first campaign features *fresh* faces like Harshvardhan Kapoor, Aditi Rao Hydari and Diana Penty. exchange4media Staff 6 hours ago ...
A new advertising pitch deck from Disney shows its plan to change how media buyers approach live TV  Business InsiderDisney and The Trade Desk hosted an event for advertisers and media buyers in New York in August about planning for live events with programmatic.
Advertising Industry Taking New Technological Approaches  Live Trading NewsThe advertising industry has gotten hold of the new holography techniques to create 3D images of ads in place of the old 2D visuals and graphics. Holograms ...
The advertising industry must change its identity model, says Rubicon Project CTO  Which-50The advertising ecosystem needs to work collaboratively so independent publishers and app developers can make money online, outside the walls of Google.
Discovery offers up local OTT advertising inventory  FierceVideoDiscovery Inc. will offer targeted local market streaming video media campaigns by partnering with Gamut for local market OTT inventory ad sales efforts in the ...
Advertising in apps: Decisions behind those targeted, sometimes invasive ads we see  University of Michigan NewsANN ARBOR—Objectionable ad that offends your sensibilities come up in that new app you just bought? Feeling a little violated because an ad for something ...
Microsoft Advertising rolling out experiments A/B testing tool globally  Search Engine LandYou will see a new tab in your Microsoft Advertising account soon if you don't already. Experiments is rolling out globally for testing ad copy, landing pages and ...
Representing the advertising 'rebels'  Boise State University The Arbiter OnlineFrom our phone screens to posters on a bulletin board, there isn't a day that goes by where ads aren't seen. But what makes them memorable and original?
Condé Nast's global restructure binds sales and advertising arms  The DrumVogue publisher Condé Nast has initiated a wholesale restructure of its leadership team and organisation structure, leaving it with a more cohesive, global ...
Facebook to remove thousands of outdated interest targets for advertising  Marketing LandFacebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and ...
Presidential candidate Tulsi Gabbard sues Google over suspended advertising account  CNBCThe Democratic presidential candidate claims the company stifled her speech when it suspended her campaign's advertising account.
Advertising Week's new awards honor future female leaders  Campaign USThe Future is Female winners will be announced on the same night that TLC kicks off the 16th annual weeklong event next month in New York City. Advertising ...
Ty Robinson: Medical advertising has changed over the years  Northeast Mississippi Daily JournalWarning: Side-effects of this article may cause pondering your advertising and public relations plan, how you feel about social media, how important ...
Nation Informs Body-Positive Advertisers It Ready To Go Back To Staring At Unattainably Attractive People  The OnionNEW YORK—Admitting that the past few years of greater representation had accomplished the goal of making them feel much better about themselves, ...
Barton F. Graf Will Close, Ending Its Run as Advertising’s Weirdest Agency  AdweekThe independent agency will close by the end of the year.
Advertisers Drop Fox News, Tucker Carlson After He Said White Supremacy's A 'Hoax'  HuffPostLong John Silver's, SoFi and HelloFresh have joined the more than 20 brands who have stopped advertising with the Fox News show because of the host's rhe...
Amazon Advances in the Digital Advertising Space  Market RealistAmazon has also been gradually increasing its revenue exposure to the digital advertising business—and there's huge opportunity in the space.
How the Trump Campaign Used Facebook Ads to Amplify His ‘Invasion’ Claim  The New York TimesWASHINGTON — President Trump's re-election campaign has harnessed Facebook advertising to push the idea of an “invasion” at the southern border, ...
Texas Gun Store Criticized For Advertising 'Back To School' Firearms Sale  HuffPostA Houston-area gun store and shooting range has been criticized for advertising a “back to school” firearms sale — less than two weeks after back-to-back mass ...
Kroger Is Upping Its Advertising Game  FortuneNaming creative advertising agency DDB, as the grocer uses technology for a strong omnichannel business—in-store, online, delivery and in-store pickup.
As programmatic advertisers get smarter, agencies shake up the trading desk model  DigidayAgency trading desks were previously viewed as black-box buys of cheap inventory, whereas now they're more focused on using ad tech to buy quality media.
Row continues over Sick Kids bus advertising 'fib'  The ScotsmanA row has erupted over the placement of “outdated” advertising still advising parents to take their youngsters to the delayed Sick Kids hospital on the side of ...
The month in advertising: Can adland benefit from boosterism?  CampaignLiveA few weeks ago The Telegraph reported that the government, led by new prime minister Boris Johnson, was preparing a £100m ad blitz to prepare the country ...
Facebook Watch Draws More Advertisers—Gradually  The Wall Street JournalAdvertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.
A new attitude: un-stereotyping advertising  Business DayThe Unstereotype Alliance challenges companies to ensure their advertising does not stereotype women or reinforce images of them as inferior.
Smart advertising: Badshah reveals how a Google tool helped him get 75mn YouTube views, beat Taylor Swift's record  Economic TimesGoing viral can seem a tall order, but not as tall as youd think, given some of YouTube's peculiarities.
A golden age for live sport…but not TV advertising  Mediatel NewsThe enduring power of live sport is crucial to linear TV, but some commercial broadcasters seem determined to make it unwatchable, writes Nick Manning.
Arq Group partners with Microsoft Advertising to extend reach and support lead generation for customers  Which-50Arq Group, an Australian digital solutions partner, has signed an agreement to join the Microsoft Advertising partner program. Under Arq's small and.
Despite scandals, advertisers say YouTube Kids is effective  DigidayWhen YouTube Kids launched in 2015, media buyers were intrigued by the opportunity to advertise to kids in a safe environment. Four years later, even with the ...
Facebook's Expanding Search Advertising  Motley FoolMore marketers can now place ads in Facebook's search results, but there's a catch.
Is In-App Advertising the Future of Digital?  What Mobileby Boris Dzhingarov | Aug 15, 2019 | Latest, Opinion | 0 comments. Is In-App Advertising the Future of Digital? Mobile advertisement, in general, is becoming the ...
AR Advertising Gets into the Marketing Game  NanalyzeAugmented reality is slowly finding applications in business, healthcare, and entertainment. AR advertising is another space ripe for this emerging tech.
Boris to spend £100,000,000 just on advertising no-deal Brexit  Metro.co.ukBoris Johnson is set to spend £100 million on advertising a Brexit no-deal, government sources have said. The new prime minister has already formed his ...
Are advertisement agencies inept at attracting good copywriters  The Financial ExpressIt's not that the world is suddenly and cruelly bereft of writers, but let's be honest: there aren't too many of them coming to advertising.
Defence Force only employ 231 new recruits despite forking out thousands on advertising  The Irish SunTHE Defence Forces signed up just 231 new recruits this year despite shelling out more than €230,000 on a bumper advertising campaign to attract new ...
How to limit what advertisers see on Facebook  KomandoHere are the best ways to adjust your Facebook privacy settings so you can control what advertisers can and cannot see.
Allen Solly launches its first Jeans campaign - ET BrandEquity  ETBrandEquity.comIn a first, Allen Solly, a lifestyle brand, launched its denim campaign “tough jeans for a tough day at work”. The campaign will be promoted on platforms such as ...
Google advertising rebound propels revenues higher  Financial TimesSecond-quarter growth quietens fears of slowdown and sends parent Alphabet's shares higher.
Vermont settles with 5-hour Energy in false advertising lawsuit  Valley NewsThe makers of liquid dietary supplement 5-hour Energy settled with the state of Vermont last month after years of litigation over a false advertising claim.
Rapid TV News - Amobee launches connected TV, multiscreen advertising data marketplace  Rapid TV NewsGlobal digital advertising technology provider Amobee has unveiled what it calls a 'comprehensive' advertising data marketplace providing brands and ...
WWE Wants The Rock For Smackdown On Fox, Is Advertising Other Legends  UPROXXWWE is reportedly in talks with the Rock about the first episode of Smackdown on Fox as they advertise other legends for the show.
New ViacomCBS Sees Growth In D2C, Content Production And Advanced Advertising 08/14/2019  MediaPost CommunicationsTouting strength as a bigger traditional TV-media company, the new ViacomCBS now claims the largest TV audience of any TV-media company, as well as $8 ...
Skye renters warned they face eviction for advertising homes on Airbnb  The NationalRENTERS on Skye have been warned against cashing-in by sub-letting their homes to tourists.
Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes  Marketing LandOnce upon a time, Reddit was considered the “wild west” of the internet. The company's CEO Steve Huffman described it as a “dystopian Craigslist” – a term he ...
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Top 9 Reasons To Advertise

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This is the second article of a three-part series. I'm... Read More

Advertising Basics for Beginners

So many of us who have decided to do business... Read More

Cable Ads 5 Bucks!

Cable has grown from 13 houses connected together in 1948... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More

The SKINNY on Newspaper Advertising

The SKINNY on NewspapersUsing the paper is considered gospel by... Read More

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More