Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Gender stereotypes in advertising have been banned in the UK  Vox.comThe British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."
Targeted TV Advertising Is Taking Off  The Wall Street JournalStreaming platforms allow companies to tailor their marketing to a bigger audience and with more precision than ever. That's causing advertisers to rethink their ...
The Changing Culture Of Media Advertisements  ForbesHow has advertising from television to the internet changed how we view advertising over the years and how have our viewing expectations informed how ...
Project OAR’s bid to standardize addressable TV advertising moves into phase two  DigidayFor Project OAR to become the industry standard for how addressable TV advertising works, the organization needs as much support as it can get.
How Facebook's Libra Will Turbo-Charge Its Ad Empire  FortuneFacebook has revealed the details of its Project Libra crypto coin, an ambitious plan to bring digital currency like Bitcoin to billions of people worldwide. The plan ...
Google’s Ad Dominance Explained in Three Charts  The Wall Street JournalGoogle is the major force at every layer between advertisers and websites, one reason the Justice Department is laying the groundwork for potential antitrust ...
Cannes Lions: Is advertising bridging the digital vs traditional divide?  The HinduWith the 2019 Cannes Lions International Festival of Creativity underway, a look into the jugalbandhi between the traditional and digital in the advertising world.
TV Advertising Agency Marketing Architects Announces Major Rebranding  Business WireTV advertising agency Marketing Architects shares their investment model and focuses on using TV to reach major milestones in recent rebrand.
Is The Future Addressable TV Advertising Or Nonlinear TV Advertising? 06/18/2019  MediaPost CommunicationsBig-time linear TV advertising remains in the sights of competitive media platforms. But what about new media platforms in which traditional TV networks have a ...
Spotify now allows advertisers to specifically target podcast listeners  The VergeSpotify announced today that advertisers can now target ads based on the podcasts that people listen to. This means that unlike before, where advertisers could ...
OpenAP and NCC Media partner to expand advanced advertising on TV  AdAge.comTwo TV groups are coming together to expand advanced advertising. NCC Media—a national ad sales, marketing and technology company—and OpenAP, ...
Unity Bulks Up Advertising Capabilities with Responsive AR Ads  Next RealityAugmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the ...
Comcast partners with Charter, Cox to advance targeted advertising  Reuters IndiaU.S. cable provider Comcast Corp on Tuesday launched a programme to further develop an advertising strategy that better targets audiences, as the TV industry ...
How advertising can repurpose itself to serve cities in more sustainable ways  Phys.OrgNoisy, ugly and dirty. Advertising has polluted cities, annoyed consumers, and jeopardised its own existence. Beyond a mass-media cacophony, brand ...
The Future of Restaurant Advertising: Let Tech Do the Work  QSR magazineTechnology is increasingly becoming an important part of restaurant marketing. For over a decade, Fortune 500 companies have been harnessing the power of ...
Gender Stereotypes Banned in British Advertising  The New York TimesNo more commercials showing men struggling to do a load of laundry, or asking women if they are “beach body ready.”
Anderson Advertising expands client roster  AZ Big MediaAn influx of new clients has ANDERSON Advertising & Public Relations in growth mode. Since becoming local agency partner to Arizona-based Verra Mobility ...
Should Brands Leave an Advertising Slot Because Its Show Hosts Are Problematic?  AdweekValues aren't reflected in the subject of a show that your organization's ad appears before or after.
Advertising Agency Archives  Chief MarketerA strong presentation bridges the gap between a creative's vision and a client's perception and can lead to buy-in or outright dismissal.
Cannes 2019: the big six ponder the future of advertising  CampaignLiveIn a rapidly changing industry, there are, inevitably, some new additions to the old guard at the top of the holding companies, but amid the flux, the measure of ...
Angst at Cannes, P&G embraces cause marketing, and Gary Vaynerchuk vs. the holding companies  Business InsiderHello! Welcome to the Advertising and Media Insider newsletter, our weekly roundup of all the big stories we've been covering. Send me tips or feedback at ...
Why the power of TV advertising has been overstated  Chicago Booth ReviewTelevision advertising may be considerably less effective than published studies suggest.
Brands take the programmatic advertising route to target customers during World Cup  Exchange4MediaAn inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of ...
#MyTikTokStory: How TikTok is following YouTube’s steps in advertising  The HinduThe occasionally controversial but hugely popular app, TikTok, is eyeing advertisers by diversifying its *content* and following YouTube's footsteps.
Drugmakers sue to stop rule requiring list prices in consumer advertising  MedCity NewsThe Trump administration's decision to require drugmakers to include list prices in their direct-to-consumer television advertisements had already drawn ...
Mars reveals gender bias in own advertising  CampaignLiveMars is urging the industry to better reflect the diversity of consumers in advertising campaigns by revealing research showing its own shortcomings in this area.
City of Sydney joins court action against Telstra in ongoing outdoor advertising dispute  mUmBRELLA*The battle for control of some of Australia's most prominent outdoor advertising spaces has ramped up, with the City of Sydney attempting to join the City.
Facebook to Boost Ad Spending as It Tries to Restore Reputation  The Wall Street JournalFacebook may more than double its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other controversies dented the ...
What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts  ForbesLast week, a ban came into force for adverts featuring harmful gender stereotypes. As advertisers descend on Cannes for the industry gathering, Cannes Lions ...
REPORT: Measuring true impact in digital advertising  PhocusWireTravel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, ...
Vienna Town Council Works to Ditch Public Advertising Requirement  Tysons ReporterAlong with other legislative items, Vienna is working to kill a statewide requirement to advertise in local newspapers. Virginia code currently requires local.
Advertising may make people miserable, but it still has its uses  The EconomistWorkers keen to buy more luxury goods keep toiling away.
An advertising exec at Cannes says it's time for purpose-driven marketing to get measured for real  Business Insider IndiaMarian BrannellyAn ad exec says she's feeling apprehensive about this year's Cannes Lions Festival.Chrissie Hanson is the chief strategy officer at OMD ...
Vietnam Warns Brands About Advertising on YouTube; Philip Morris Suspends Influencer Marketing; NYC Sues For False Advertising  SHOOT OnlineVietnam Warns Brands About Advertising on YouTube Videos That Contain "Anti-State Propaganda"Vietnam's Ministry of Information and Communication has ...
Google Lets Advertisers Promote YouTube Live Streams as Display Ads  Search Engine JournalGoogle is introducing a new ad format that lets marketers run YouTube live streams in display ads. Live stream ads can appear anywhere Google's display.
Cannes Lions 2019: This is not the 'doomsday' of advertising - David Droga  Campaign IndiaSale of Droga5 to Accenture will help it stay relevant, founder says.
Cannes Lions 2019: How to use advertising tools to spread awareness on charity  Exchange4MediaDavid M Beasley, Corinne Fleischer and Sir John Hegarty speak on the topic: The Global Cinema Medium Inspired by Hunger.
Advertisers have got lazy and must be more creative says Verizon's chief marketer  CNBCVerizon's Chief Marketing Officer (CMO) Diego Scotti has said the ad industry needs to be more creative if it is to get people to watch advertising, or face more ...
P&G cozies up to creators as it looks to 'reinvent advertising'  Marketing DiveProcter & Gamble (P&G) revealed several new creative partnerships at the Cannes Lions festival this week that are intended to "reinvent advertising" by merging ...
Why Is Comcast Focusing on Addressable TV Advertising?  Market RealistCable *service* provider Comcast (CMCSA) is looking to develop its addressable TV ad strategies, as its management reportedly believes that TV is the best way ...
The Problem With Brand Safety In Mobile Advertising  B&TAdvertisers must show caution when it comes to brand safety in mobile advertising, with research suggesting the bad guys have moved to mobile. Authenticating ...
Cannes Lions bingo: The advertising industry's top buzzwords in 2019  QuartzThe Cannes Lions advertising conference—or, International Festival of Creativity, if you will—takes place this week on the French Riviera. Quartz is again ...
Forget advertising, McCann exec says. Pharma marketers need to change the world instead  FiercePharmaAt the Lions Health kick-off, Matt Eastwood, McCann Health's chief creative officer, told healthcare creatives they should think about advertising that “may not ...
Online Advertising for Big Brands Gets ‘Ugly’  The Wall Street JournalA lo-fi aesthetic spawned by amateurs spreads to big marketers trying to connect with their audience.
Impero survey sets out to find reasons behind advertising's “brain drain”  More About AdvertisingLondon agency Impero has been looking at what it calls advertising's "brain drain" - remember those, it used to be scientists abandoning the UK - in a new.
Vietnam Warns Brands About Advertising On YouTube Videos That Contain "Anti-State Propaganda" - Media, Telecoms, IT, Entertainment - Vietnam  Mondaq News AlertsVietnam's Ministry of Information and Communication has reached out to various companies and told them to stop advertising on YouTube videos that contain ...
Instagram Lets Advertisers Promote Branded Content From Another Channel  Inc.Retailers can create ads using organic posts from other channels that have branded *content*.
Creative advertising ‘in crisis’ as brands pursue short-term targets  City A.M.CityAM - The advertising industry is suffering a crisis in creativity as both brands and industry awards pursue short-term targets, according to [...
72% of LGBTQ+ community believe their representation in advertising tokenistic  The DrumWhile 64% of adults think it's positive for the LGBTQ+ community to be visible in advertisements, a considerable 72% of the LGBTQ+ community think the way ...
What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry  AdweekWhen Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad ...
Study: Agencies face cost, tech hurdles with AR advertising  Mobile MarketerAd agencies face technical and cost hurdles in creating augmented reality (AR) campaigns for brands, according to a survey that Unity Technologies, the maker ...
David Droga: this is not the 'doomsday' of advertising  CampaignLiveDavid Droga has said that the sale of his agency to Accenture Interactive two months ago will help Droga5 stay relevant as brands focus on the entire consumer ...
NBCUniversal offers refunds to programmatic advertisers following ad insertion error  DigidayNBCUniversal has notified advertisers of an error that may have led to the wrong advertisers' video ads running on the TV conglomerate's...
Digital Advertising Trends To Watch In 2019 And Beyond  ForbesEarlier this month the Interactive Advertising Bureau assembled industry professionals for a day-long symposium in New York City. A slate of speakers ranging ...
Craft show organizer believes rival stole advertising signs  ABC 12 NewsPart of what helps to make their arts and craft show so successful-- advertising.
Contract Advertising hit by successive account losses  Exchange4MediaContract Advertising, especially their Delhi office, is believed to have lost a string of accounts while some others are being re-evaluated, which sources say have ...
MTA is biased against sex toy advertisements: lawsuit  New York Post Women's sex-toy company Dame Products is suing the MTA for refusing to run its sexy train ads while putting up similarly racy ads for male-enhancement pills, ...
Unity Technologies Finds That 63% of Creatives Struggle with Implementing AR Advertising  Business WireTo mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and V.
World Federation of Advertisers dismisses "hysteria" around in-housing  Prolific LondonThe World Federation of Advertisers (WFA) has taken a dim view towards conversation around the "threat" posed by growing in-housing towards the advertising ...
The Wing Lands in Boston and Finds an Advertising Double Standard  FortuneAll The Wing was trying to do was “mute the mansplainers” and start a conversation! But recently the company found itself in a fix when two subway station ads ...
TikTok prepares to woo advertisers at Cannes  Financial TimesThe most hotly anticipated debut at this year's Cannes Lions festival will be TikTok, a Chinese viral video app that is plotting a raid on the advertising dollars ...
Facebook reaches deal with advertisers over bad video metrics  AdAge.comThe social network has agreed to a class-wide settlement over erroneous audience measurements used in ad-buying decisions.
Will Addressable Advertising Stave Off A Decline In Television Ad Spending?  ForbesThe article examines how the advantages of addressable television are helping it to grow on traditional television in the face of stiff competition for advertising ...
Against Advertising  Jacobin magazineAdvertisers thrive on perpetuating a system that is ravaging the planet. We can do without them — and a lot of the junk they're trying to sell us. Times Square ...
Instagram Lets Advertisers Boost Organic Posts as Feed Ads  Search Engine JournalInstagram advertisers can now promote organic posts as ads that appear in other users' feeds.
Advertising spend will grow 11.4% to ₹69, 690 crore in 2019: Dentsu  LivemintAdvertising spend in India is expected to rise 11.4% to touch ₹69, 690 crore in 2019, according to an estimate by Dentsu Aegis Network (DAN). This is higher ...
Advertisers under social media's influence  Economic TimesNEW DELHI: Advertising spending on social media influencers in India by brands is rising — driven by increasing popularity of *content* creators and proliferation ...
How Wine Companies Build Their Brands With Little Advertising  AdweekWhether you were introduced to the brand's signature pink, sweet White Zinfandel as you tip-toed your way into wine drinking or spotted its label—its logo paired ...
DTC advertisers turn to search to evaluate their TV ads’ performance  DigidayDTC marketers are taking a closer look at the relationship between their ads running on TV and the search traffic to their sites and apps in terms of cost.
Advertisers reject the 'hysteria' around in-housing  AdNewsThe World Federation of Advertisers says the industry is often prone to overstating sweeping new trends.
From one banner ad to a global industry – digital advertising 25 years on  The Drum2019 marks the 25th anniversary of the first ever banner ad, created by AT&T. It had a 44% click-through rate, now practically unheard of, and its only call to ...
Drugmakers Sue Trump Administration to Halt Advertising Rule  BloombergSome of the U.S.'s biggest pharmaceutical companies sued the Trump administration to try and block a rule that would force them to put the price of their drugs ...
R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business ReviewIn February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...
With smartphone makers choosing star power over brand building, advertising beginning to look homogenous  The Financial ExpressA defining aspect of the smartphone market is the consumer's desire to own the latest model in the market. Loyalty evades brands in this category, except for ...
The Secrets of Location Based Mobile Advertising, Footfall Attribution and the GDPR  PC Tech MagazineLocation Based Mobile Advertising has been with us for years. We give you some of the secrets about this popular marketing method.
Facebook Will Try to Fix Its Reputation With Advertisements  Motley FoolThe company will double its ad spending over the next two to three years.
Early third-party advertising 'unintended consequence' of fixed election dates, says minister  The Hill TimesDemocratic institutions critic calls period prior to pre-writ 'open season,' with both politicians and academics saying they expect more political advertising during ...
P&G reimagines creativity to reinvent advertising through innovative new creative partnerships  ANTARAP&G debuts bold partnerships with John Legend and Arianna Huffington's Thrive Global, breakthrough creative work, and new technology-enabled consumer ...
Companies Encouraged To Review Advertising Practices To Ensure Social Media Influencers Are In Compliance  JD SupraEarlier this month, the Federal Trade Commission (FTC) and the U.S. Food and Drug Administration (FDA) issued warning letters to four companies using social ...
Marketers Turn Up Podcast Advertising  The Wall Street JournalPodcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience ...
MELBOURNE SUMMIT: What the data shows about 80 years of advertising to Aussie women via 20000 ads  AdNewsWe reveal, alongside CX and research agency LIDA, the in-depth findings of an AdNews investigation into 80 years of advertising to Australian women. Keep it ...
How Decoupling Changed What Advertisers Need 06/18/2019  MediaPost CommunicationsHow Decoupling Changed What Advertisers Need - 06/18/2019.
Advertising Pays 7: How online became the engine of growth for UK advertising  EconsultancyThe report, prepared by UK advertising thinktank Credos in partnership with Enders Analysis, tells the story of the phenomenal growth of online advertising in the ...
With streaming, TV advertising is getting more targeted than ever  Greater Baton Rouge Business ReportCars.com is making a move that gives a glimpse of where the ad business may be heading. The online auto finder used to do the lion's share of its marketing ...
With digital advertising on the rise, here’s why brands prefer the medium  MoneycontrolDigital *content* consumption rose and the medium has become an obvious choice for advertisers. But segmented and personalised data and diverse viewership ...
Jacob Poore Elected to American Advertising Federation (AAF) Board of Directors  Inland EmpireAbove: (L) Jacob Poore, Lt. Governor, Steve Pacheco, President of AAF National and Lisa Delaney, District Governor. Riverside, CA – Jacob Poore, ...
Digital advertising screen planned for Sunderland print works overlooking new road  Chronicle LivePlans have been submitted to attach an 18 square metre advertising screen to the side of a print works in Sunderland overlooking a planned new dual ...
ASCI upholds complaints against 229 misleading advertisements  Economic TimesThe Advertising Standards Council of India (ASCI) examined complaints against 344 advertisements, of which 74 advertisers ensured prompt corrective action.
France's women smash TV viewing records, advertising costs spike  ReutersFrance is once again gripped by football fever -- a year after the men's national team triumphed on the world stage, the women's team is cruising through the ...
Facebook Ads Manager issues are causing major headaches for advertisers  Marketing LandLast November, three days before Black Friday, Facebook's Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload ...
News AR hologram tech is 'future of advertising'  BusinessCloudUK firm backed by Richard Branson and NBA franchise owner Mark Cuban recently entertained guests at the Queen's 90th birthday.
Display Advertising Stats: SEMrush Study Reveals Top GDN Trends  Search Engine JournalWant to make the most of display advertising for your business and maximize your ROI? Read on to learn the key GDN trends and insights you need to know.
IPC challenges advertising industry to do more to promote disability  Insidethegames.bizThe International Paralympic Committee's (IPC) chief marketing and communications officer Craig Spence has challenged the advertising industry to do more to ...
Rayomand Patell exits Havas | Advertising  Campaign IndiaRayomand Patell, ECD, Havas WW Mumbai, has moved on from the agency. Patell's last day at Havas was 6 June. Patell had joined Havas in 2015 from ...
This is advertising's age of the collective  The DrumAgencies need a new business model that puts the client at the center, elevates new services, and blends creative entrepreneurialism with new executional ...
Local Advertising Options For Businesses in Norwich  In Your AreaIf you're a business in Norwich wanting to target a local audience, you have many options. Here is a run down of the best Local Advertising in Norwich.
The Rise of Amazon Advertising Report - Business Insider  Business InsiderBusiness Insider Intelligence examines how Amazon's ad business is growing, and how it could take share from the Google-Facebook duopoly.
‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize  Digiday“Once the first agency unionizes it gets easier for everyone else,” wrote a strategist on the industry message board app Fishbowl two weeks ago. The comment ...
Brand Safety in the Advertising Ecosystem and the Growing Problems for Online Publishers  PerformanceINThe brand safety crisis has seen ads from major brands placed adjacent to harmful *content* time after time, causing immeasurable harm to the very trust that ...
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How To Make Your Resource Box Sell

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Add More Pizzazz To Your Ad For More Profits

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Create A Killer Brochure: 9 Steps to the Perfect Piece

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Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

How Do People Know Youre in Business?

One of the most important things to do now that... Read More

Mortgage Marketing - Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing... Read More

Humor in Advertising

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Electronic Display Signs

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Advertising 101

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You certainly must know that Many Big Marketers consider COPYWRITING... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More

The Secrets of High Money Classified Ads

When used effectively, classified ads can be one of the... Read More

7 Questions to Ask Before You Advertise

Most business owners and managers keep a fairly close eye... Read More

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs... Read More

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other... Read More

Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why... Read More

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More