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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

The Vast, Untapped Potential of Facebook for Advertising EntrepreneurSince the first telegram sent in 1893, to Mark Zuckerberg launching Facebook from his college dorm in 2004, technology has taken what can only be termed as ...

Tanya Dubash tops IMPACT's 50 Most Influential Women in Media, Marketing, Advertising list Exchange4MediaFaye D'Souza, Shereen Bhan, Priya Nair and Sonali Dhawan among other toppers this year in the list of the industry's top women achievers.

Advertising is Changing -- Know How to Lean into the Change EntrepreneurOpportunities are emerging as brands shift strategy for creating *content*, advertising and reaching consumers.

79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies Search Engine JournalNew data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.

BE Exclusive: Creativity at test as FSSAI pushes new advertising norms ETBrandEquity.comUnder the new proposed framework, food brands are prohibited to advertise or make claim undermining the products of other manufacturers.

The NZ advertising industry wants a global boycott of Facebook AdNewsAdvertisers and agencies want Facebook's live streaming functionality either taken down or better controls put in place.

Addressable TV advertising market to hit $3.3B by 2020 FierceVideoOverall spending on addressable television advertising is poised for massive growth and could total $3.3 billion by 2020, according to the Video Advertising ...

Hershey Chocolate Company Joins Blockchain Advertising Consortium CointelegraphAmerican leading chocolate production company The Hershey Company has joined blockchain-based consortium AdLedger.

Meet 5 Recruiters Shaking Up the Advertising Industry AdweekRecruiters spend their time hunched over resumes and pouring over portfolios to make sure they find the perfect candidate for the company or the client they're ...

Why Tech Companies Are at Fault for Poor-Quality Digital Advertising AdweekAs low-quality ads clog the web and our feeds, brands have come under fire. The expectation is that they need to create better and more meaningful work, and ...

On the Adweek Podcast: Being a Woman in Advertising and Media AdweekIn honor of Women's History Month, we brought together a group of Adweek ladies to talk about what it's really like to be a woman in the media industry. On this ...

When It Comes to Advertising, Online Users Get It; Just Let Them Stay in the Driver's Seat Business Wire80 percent of British online users recognize the role advertising plays in keeping the internet free, says new research from eyeo.

How To Combine Performance Advertising With Content Marketing 03/26/2019 MediaPost CommunicationsMarketing purists cling to either *content* or ads. The *content* crowd thinks paid traffic is “interruption-based” and “annoying” because “everyone hates ads.”.

Shilpa Kamath joins Network Advertising afaqsShilpa Kamath joins Network Advertising as Senior Vice-President, Client Services. Shilpa comes with an experience of over 18 years of leading the ...

Top Digital Advertising Trends For 2019-Alex Khan BW BusinessworldAlex Khan - This year will see exponential growth in advertising revenues from augmented reality apps as immersive computing continues to transform online ...

Advertising for Japan's casinos to be limited to international arrival areas at travel hubs The Japan TimesThe government decided Tuesday it will allow casino advertisements to be displayed only in international arrival areas of air and sea terminals that are used by ...

Advertising stereotypes of women just won't cut it anymore gulfnews.comIn fact, the entire industry could do with a welcome dose of realism.

How Mexican advertising featuring rich white people perpetuates racism and classism The Conversation - UKMexican advertising often portrays that to be white is to be rich, while to be dark is to be poor.

'TV and online advertising to converge' BusinessCloudCEO of company which handles majority of the UK's TV ads outlines plans for London firm following rebrand.

No Advertising, As Apple Announces New Video Subscription Service AdExchangerApple entered the streaming and original *content* space with a flourish at a special upfront-like event in Cupertino on Monday. But while Oprah was there, ...

Advertising Technology Leader Adam Heimlich Named President of Parsec Media MarTech SeriesParsec Media, the mobile ad network with advanced ad formats and cost-per-second metrics, is expanding its leadership team by adding media trailblazer Adam ...

Market View: Can You Prove Advertising Sells Anything? Food ProcessingAdvertising: Is it an expense or an investment? Marketing expert John Stanton talks about advertising and its importance toward brand equity.

Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness Search Engine JournalLearn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .

Medical advertising is all about integrating science and creativity : Praful Akali ETHealthworld.comIf you don't get the science and strategy right, you will not be communicating what you want to say and if you don't get the creativity right, you..

Online now nearly half of global advertising spend: Zenith Which-50Online advertising spend is creeping slowly but surely towards the 50 per cent mark of total global ad spend, according to the latest forecasts by Zenith. It is now ...

APL Apollo sponsors team Delhi Capitals, hires Crayons Network for advertising afaqsAPL Apollo Tubes, producer of ERW steel pipes and sections in India has announced sponsoring team Delhi Capitals this IPL season. As a part of team ...

Two Top Medical Groups Call for Soda Taxes and Advertising Curbs on Sugary Drinks The New York TimesTwo of the country's leading medical groups on Monday issued a call to arms against the soda industry, urging legislators and policymakers to embrace taxes, ...

Adobe: 5 big predictions for digital advertising Business InsiderA new report from Adobe outlines the past 25 years of digital advertising and predicts future change in programmatic TV and more ad-tech consolidation.

Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices Course (Boston , United States - May 29-30, 2019) BenzingaDUBLIN, March 26, 2019 /PRNewswire/ -- The "Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices" training ...

Top Accenture Interactive exec reveals strategy to disrupt advertising Business InsiderAnatoly Roytman said he planned to create full-*service* capabilities with each acquisition, from technology and marketing to design and creative.

The Pitch: Advertising and marketing news for 3.26.19 RichmondBizSenseRocket Pop Media is handling branding and marketing for two of SNP Properties' holdings: a block of buildings between 5 and 27 W. Broad St. branded as The ...

"Augmented Reality Is The Future Of Advertising" B&TIs augmented reality the future of advertising? According to industry experts, it just might be. This morning at B&T Breakfast Club, presented by Snap, attendees ...

Advertising and Media Insider newsletter March 27 INSIDERHello! Thanks for subscribing. If you got this newsletter forwarded, sign up for your own here. Apple revealed a new video *service*, news subscription package, ...

United States Healthcare Advertising Markets, 2018-2019 & 2024 - Increasing Presence of Generic and Me-too Drugs BenzingaDUBLIN, March 26, 2019 /PRNewswire/ -- The "US Healthcare Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024" ...

Kofi with a kayfabe save for WWE’s early advertising of his Mania match Cageside SeatsA man knows for his Rumble saves makes a storyline one.

Head of Advertising job, Johannesburg Bizcommunity.comMakro is searching for a Head Advertising that is HUNGRY, HUMBLE, ENGAGED, AND SMART AND FOLLOWS THROUGH.

Amazon's Next Move to Boost Its Advertising Business Motley FoolThe e-commerce giant will ride the biggest trend in advertising in 2019.

In 2020, Native Advertising will be More Programmatic and Mobile - but Less Social Social Media TodayA report, recently published by eMarketer, presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020, native ...

United States Healthcare Advertising Market Report 2019: Trends, Share, Size, Growth, Opportunity and Forecasts 2018-2024 GlobeNewswireDublin, March 25, 2019 (GLOBE NEWSWIRE) -- The "US Healthcare Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast ...

UK advertising powers ahead as exports hit £6.9bn The DrumBritain's stature in international advertising has been given a boost following the publication of new figures indicating that total exports rose to £6.9bn in 2017.

Major Australian Telco Taps Marketing Evolution to Drive World-Class Advertising Capabilities Business WireOptus, the second largest telecommunications company in Australia and wholly owned subsidiary of Singtel, one of the leading telecommunications compan.

Networks deny advertising for movie exposing Planned Parenthood WND.comThe "Unplanned" movie, scheduled to open in just days, was filmed largely under cover of anonymity because of its subject – Planned Parenthood's abortion ...

Milan fashion houses are hitting the wrong advertising note | Opinion McClatchy Washington BureauMilan fashion houses are finding that their dramatic styles and remarkable statements are looking threadbare. A recent Gucci advertisement for a blackface tunic ...

Asia’s AnyMind pulls in another $8M and expands into outdoor advertising TechCrunchAsia-focused marketing startup AnyMind Group has landed a further $8 million in funding to close out its Series B round and expand into new verticals.

Slovenia's Digital Advertising Market Expected to Grow 25% in 2019 Total Slovenia NewsSTA, 25 March 2019 - Advertisers in Slovenia will increase investment into digital advertising by 25% this year, spending an average of EUR 290000 on...

Advertising companies urged to do more to avoid upsetting bereaved people as Mother's Day approaches Independent.ieAdvertising companies could do more to avoid upsetting bereaved people as Mother's Day approaches, a British MP has said.

AirAsia apologises for 'inappropriate' advertisement on Australian buses Stuff.co.nzAirline advertisements accused of "making light" of sexual exploitation in Thailand have been removed from all Brisbane City Council buses. A recent AirAsia ...

Advertising Market - Demand, Insights, Analysis, Opportunities, Segmentation and Forecast to 2025 The NewsmatesThe Advertising Market report evaluates the important characteristics of the Advertising market based on present industry scenarios, market demands and ...

Google fined €1.49bn by EU for advertising violations The GuardianGoogle has been fined €1.5bn (£1.3bn) by the EU for abusing its monopoly in online advertising, bringing the total cost of punishments imposed on the search ...

Will advertisers ever learn from YouTube advertising scandals? EconsultancyContinued YouTube scandals beg the question whether greater introspection on the part of advertisers is warranted when their ads appear next to problematic ...

Amazon doubles down on TV advertising Marketing WeekAmazon is now TV's third-biggest spender, with total TV ad revenue reaching £5.11bn in 2018 thanks to increased investment from online businesses.

YouTube leader board ETBrandEquity.com(Getty Images) Samsung Galaxy S10 Official TVC: The Next Generation Galaxy The line “Every shot epic” appears against the backdrop of a skateboard defying ...

JC Decaux and the City Melbourne in fight over Telstra payphone advertising mUmBRELLA*The City of Melbourne is in a fight with JC Decaux and Telstra after the council claimed the companies' large format payphone ad displays could cost the.

Coordinator of Advertising Systems SportsBusiness DailyWe presently have an opportunity for a Coordinator of Advertising Systems to join our Digital Revenue Operations department. This position will provide ...

Air New Zealand will go back to advertising on Facebook despite call for ban from ANZA New Zealand HeraldAir New Zealand will continue to advertise on Facebook in spite of growing pressure from big advertisers to boycott the platform if changes to livestream policies ...

Pinterest seeks to woo advertisers and international users as IPO looms - PR Daily PR DailyPinterest is aiming attract future stockholders by convincing marketing partners it can help them pin big profits with consumers. The visual social media platform ...

A Few Pioneering Women Every Advertising Industry Pro Should Know ForbesAs we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...

Amaysim fined $900,000 for advertising dodgy energy discounts The AgeAmaysim has been ordered to pay $900000 by the Federal Court after the mobile and energy provider was found to have misled customers over electricity costs ...

Teikametrics adds hourly bidding optimization for Amazon advertising Search Engine LandBoston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...

3 ways to lower your Amazon advertising ACoS Search Engine LandAmazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...

Advertising Week Europe Briefing: Audio’s coming of age DigidayBoth the proliferation of smart speakers and the popularity of podcasts are pushing advertisers to think harder about audio. Advertisers are now seeing voice as ...

Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away ForbesFor anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...

Ad Fraud - the Biggest Setback in the Growth of Digital Advertising According to Mobvista Outlook India(Eds: Disclaimer: The following press release comes to you under an arrangement with PR Newswire. takes no editorial responsibility for the same.) New Delhi ...

ANALYSIS: The advertising strategy during the NSW election AdNewsDr Andrew Hughes dives into the ads of the NSW election, explaining what worked and what didn't.

Govt indulging in surrogate advertising through Khadi India: CPI to EC Business StandardThe CPI wrote to the Election Commission on Tuesday alleging that the government is indulging in "surrogate advertising" through institutions like Khadi India.

Hardware Stores Find "True Value" In Hyper-Local Advertising ForbesTrue Value Company is embracing a “marketing-as-a-*service*” model, offering hyper-local and highly targeted marketing to stores as part of a larger program to ...

WWE Already Advertising Huge Match For Survivor Series Ringside NewsSurvivor Series will be in Chicago this year and the show is not until November, but WWE needs to sell tickets. To promote the event, they have released a.

How is Snapchat's Advertising Business Doing? eMarketerSnapchat has been busy lately trying to woo marketers. While we predict that Snapchat will cross $1 billion in US net ad revenues in 2020, reaching this ...

YouTube is targeting TV advertisers with this year’s upfront pitch DigidayYouTube is focusing this year's upfront pitch on its most TV-like *content* in an effort to convince advertisers that it can compete with traditional TV.

Facebook Announces 'Facebook Showcase' Premium Video Advertising Option Social Media TodayWhile Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social Network's monetization plans ...

DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ Search Engine LandDuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...

Digital out-of-home advertising is fracturing into many channels MarTech TodayDigital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.

Facebook Halts Ad Targeting Cited in Bias Complaints The Indian ExpressThe social-media giant will stop allowing advertising of housing, jobs or credit to be aimed at those of a certain race, gender or age group.

British advertising guru calls for Google and Facebook to be broken up Daily MailSir John Hegarty – the man behind the famous 1980s Levi's laundrette advert said companies such as Google and Facebook must be strictly regulated as they ...

Big Companies Freezing Their Advertising On YouTube Because Of Controversial Comments ForbesThere's a large number of videos on YouTube available to literary everyone, featuring the likes of children, mostly girls under the age of 13, practising ...

The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China Finger Lakes TimesLOS ANGELES--(BUSINESS WIRE)--Mar 26, 2019--In response to global marketers' focus on China as a key growth market, advertising technology leader The ...

Beerbower Advertising & Marketing (BAM) Has Launched a Social Mission to Support Kiva - a Microfinance Nonprofit PRNewswireAUSTIN, Texas, March 26, 2019 /PRNewswire/ -- Beerbower Advertising & Marketing (BAM), a women-led company founded by Kaci Beerbower and based in ...

SEA Games Update: Marketing, advertising campaign out soon Philippine StarPhilippine Southeast Asian Games Organizing Committee (Phisgoc)chairman Alan Peter Cayetano said the absence of campaign materials for the 30th SEA ...

You're being used to steal $50 billion in digital advertising Fast CompanyA new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.

Advertising Week Europe briefing: Broadcasters slowly unite against platform threats DigidayAt Advertising Week Europe, it seems broadcasters may be showing a more collective front against platform threats.

The definitive guide to what’s in and out at Advertising Week Europe 2019 DigidayAdvertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...

New Zealand's biggest advertisers make global call for Facebook boycott New Zealand HeraldNew Zealand's biggest advertisers have written a joint letter calling on the international advertising community to join its boycott of Facebook advertising.

Government spending big on merchandise and advertising in lead up to federal election Daily TelegraphThe Morrison government is spending 74000 a day on a taxpayer-funded advertising blitz to sell its spending on infrastructure projects around the country.

AirAsia apologies for 'inappropriate' ads for cheap Thailand flights TravellerThe AirAsia advertisement was slammed by ALP councillor Kara Cook as "making light" of sexual exploitation.

NBCUniversal, Sky team up to expand global advertising product Reuters(Reuters) - Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, ...

New Zealand shooting: Facebook faces advertising boycott over live-stream CBS NewsTwo business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...

Avengers: Endgame - AMC Theatres Advertising an Epic Runtime CBRAMC Theatres and Fandango are reporting a runtime for Avengers: Endgame that's epically long.

Casino news | Denmark clamps down on gambling advertising InterGameThe Danish Gambling Authority is to amend the Danish Gambling Act to limit the amount of marketing for gambling games, particularly toward children.

Snap to drug advertisers: We're the friendlier social network CNBCTo win big pharmaceutical advertisers, Snap is positioning itself as a friendlier social network than Facebook and Twitter.

Facebook is going to stop letting advertisers target by race, gender, or age MIT Technology ReviewThe firm spent $5 million yesterday settling three cases that claimed Facebook's practices allowed employers to illegally exclude women from being served ads ...

The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth ForbesThere's a limit to how much a company can cut, but top-line growth (driven by investment in advertising) is infinite, at least until a brand reaches 100% market ...

Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain CointelegraphSponsored. Paying for the ultimate result of an advertising campaign, and not just impressions or clicks, has always been the dream of advertisers. There have ...

MannKind - Afrezza Scripts Still Flat Despite Advertising Seeking AlphaAfrezza scripts essentially flat week over week. MannKind 2019 advertising campaign has been active for 10 weeks. A request for more authorized shares at the ...

Advertising effectiveness vs. efficiency: what is important? RaconteurFocusing on short-term wins has led to a growing efficiency bubble, leaving long-term advertising effectiveness by the wayside.

Advertisers say Facebook outage led to 'chaos' in buying AdAge.comFacebook advertisers say the outage at the social network caused "chaos" in the market and cost them a whole day's work as they were frozen out of ads ...

Has the Native Advertising Market Matured? eMarketerThe typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...

YouTube Facing Lawsuit That Alleges Toy Unboxing Videos Are “Abusive Advertising Practices” Aimed At Children TubefilterA Brazilian lawsuit filed against YouTube's owner Google is raising questions about whether toy unboxing videos are manipulating kids — and whether similar ...

Airline apologises for 'inappropriate' advertisement on Brisbane buses Sydney Morning HeraldAirline advertisements accused of “making light” of sexual exploitation in Thailand have been removed from all Brisbane City Council buses. A recent AirAsia ...

Advertising rules not broken as signs of spring election start popping up CBC.caSigns of a spring election are popping up, literally, around the province. Big wooden billboards with nothing on them yet have been put up on many street ...

WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport World Health OrganizationWHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...

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