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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Network Advertising bolsters creative team with new appointments Exchange4MediaKetki Karandikar, Pervin Bhesania, and Saiket Sengupta have been appointed as Senior Creative Directors and Creative Director respectively.

Facebook Ads Manager issues are causing major headaches for advertisers Marketing LandLast November, three days before Black Friday, Facebook's Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload ...

Google is on a revamp spree: from redesigning services to advertising policies - ET BrandEquity ETBrandEquity.comIts rehaul time for Google which is revamping its search engine. From making it user friendly to letting consumers order food, the search engine company aims to ...

Origins Advertising selects Edge1 OOH Software to automate OOH biz processes Exchange4MediaEdge1 will automate Origin's operations while reducing all manual efforts and making the organization system driven.

R&D Spending Has Dramatically Surpassed Advertising Spending Harvard Business ReviewIn February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...

Google Moves to Tackle Amazon Advertising Threat Market RealistGoogle (GOOGL) is planning to show more shopping ads across its platform beginning this year in an apparent attempt to push back against Amazon (AMZN) ...

Google changes policy on abortion advertising BBC NewsGoogle will require advertisers who wish to run ads about abortion to apply for approval first, according to a change in the company's policy. Advertisers in the ...

Digital Advertising, Consumer Privacy and More EFFDigital ads—and control of the user data that makes them so profitable—are the heart of the consumer privacy debate. Earlier this week, the U.S. Senate ...

Safari Proposal Takes Aim At Google, Facebook Advertising Silicon UKApple WebKit proposes privacy-focused compromise for ad-tracking in Safari web browser. Apple had proposed a solution for ad-tracking in Safari that may ...

Google Updates Ad Policies on Abortion-Related Advertising SHOOT OnlineGoogle just announced changes to its policies relating to abortion-related advertising. The changes, which only apply to advertisers in the United States, the ...

Here Are This Year’s Winners of the Black Pencil, One of Advertising’s Most Coveted Awards AdweekDroga5's NYT work, W+K's 'Dream Crazy' and AMV BBDO's 'Viva La Vulva' join D&AD's top winners.

SINA Tempers Advertising Expectations on Macro Concerns Yahoo FinanceSINA (NASDAQ: SINA) announced mixed first-quarter 2019 results on Thursday morning. The Chinese internet media specialist continued to rely on its popular ...

ACT government to meet with advertising standards board over 'sexist ads', as Geocon warns against censorship The Canberra TimesConstruction: Geocon boss has warned the ACT govt against censoring creativity in advertising.

Here's What the Advertising and Media Industry Had to Say about BJP's Election Victory AdAge IndiaThe Bharatiya Janata Party is seen leading towards the victory over the main opposition - Indian National Congress by grabbing 295 seats in the Lower House.

Instagram's IGTV finally gets horizontal video, and advertisers see the potential AdAge.comInstagram says it's adding the ability to upload horizontal videos to IGTV.

How advertisers are fighting back against Amazon's private labels Business InsiderMarketers are trying to keep up with Amazon's private labels like targeting highly specific keywords.

How the Facebook Ad Library Can Disrupt Digital Advertising Strategies Business 2 CommunityLast March 2019, Facebook launched the Facebook Ad Library, a database of Facebook ads that can be accessed on the web. It contains information about ...

Digital Audio Can Be An Advertising MVP – If Navigated Correctly MarTech Series25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio.

After Clive Palmer's $60 million campaign, limits on political advertising are more important than ever The Conversation AUAustralia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.

With A New CRO, Twitch Levels Up Its Advertising Ambitions AdExchangerAt any given moment, 1 million people are watching Twitch, tuning in to the half a million people who stream themselves playing video games every day.

Advertisers won't abandon Facebook as long as it works: analysis Business InsiderAdvertisers spend with Facebook because it works, thanks to its scale and targeting heft, and advertisers are slow and conservative, experts said.

Codemasters partners Bidstack for in-game advertising for new Grid title NetimperativeCodemasters is working with native in-game advertising platform Bidstack to serve ads on its latest racing game Grid. The exclusive multi-year partnership will ...

TF1 names new advertising and production chiefs Digital TV EuropeFrench commercial broadcaster TF1 has named François Pellissier as chief executive of its advertising sales arm TF1 Publicité while retaining his current role as ...

Posters advertising Morrissey's new album have been banned by a rail network Manchester Evening NewsMerseyrail in Liverpool says advertising 'does not reflect the organisation's values' following a complaint from a member of the public.

Social advertising channels 2019: Growth, trends, spend ClickZNew report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insights for ...

Network Advertising further strengthens its creative team afaqsKetki Karandikar, Pervin Bhesania and Saikat Sengupta have been appointed as senior creative directors and creative director respectively. Each of these new ...

The future of AT&T is an ad-tracking nightmare hellworld The VergeThere's a long, excellent profile of the new AT&T and its CEO Randall Stephenson in Fortune today, which you should read. AT&T has transformed itself into a ...

Four Out-Of-Home Advertising Trends At DSE 2019 ForbesAt this year's Digital Signage Expo in Las Vegas, some of the biggest concepts in the OOH advertising industry came together.

Advertising, Public Relations, and Related Services Establishments—2016 What They ThinkBy WhatTheyThink Staff Published: May 24, 2019. In our ongoing, semi-weekly look at establishment and employee counts of graphic arts businesses, we have ...

Tango returns to TV with vibrators, sexts and Tanguru Marketing WeekTango wants to “become part of the national conversation again” with its new and deliberately awkward sugar-free campaign. The fizzy drinks brand has broken ...

Study: Advertising spend lost to fraud grows by 21% Marketing DiveAdvertisers will lose $42 billion of ad spend around the world in 2019 due to fraud across online, mobile and in-app channels, according to a new study from ...

Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features Search Engine LandThe ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an ...

Twitch to Partner With Hershey's and Reese's Brands for Advertising and Sponsorships The Esports ObserverTwitch · Database-Link-e1521645463907. has announced a partnership with The Hershey Company that will see more exposure on the streaming platform for ...

This New Web Series Has Got The Advertising Buffs In Us Totally Hooked & We Can't Wait To Binge-Watch It Indiatimes.comDate nights are slowly turning into binge-watching nights for the modern Indian youth but hey, who's complaining? The quality of the shows we get to witness in ...

Microsoft Advertising is the New Bing Ads Search Engine JournalBing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform's offerings.

US digital advertising exceeded $100B in 2018 (IAB report) TechCrunchDigital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive ...

What we know about how political parties use Facebook advertising – and what we don't The Conversation - UKOver the past five years, Facebook has exploded as a site for political advertising and election campaigning. Donald Trump, Jeremy Corbyn and Angela Merkel ...

Tachyon Burst: Can Ethereum And Glimpse Protocol Fix Digital Advertising? Crypto BriefingThe Glimpse Protocol, backed by ConsenSys' Tachyon accelerator, is using Ethereum and Dai to give users complete control of their data.

Clive Palmer's ad deluge shows Google and Facebook need to step up transparency, experts say - Science News ABC NewsPlenty of Australians complained about campaign advertising on Facebook, YouTube and various apps. But there's not much anyone can do about it.

Digital Advertising Producer job with Wine Enthusiast | 397446 mediabistro.comWine Enthusiast Magazine, the publishing division of Wine Enthusiast Companies, has an open position in its Digital Media group for a Digital Advertising ...

MILLER ADVERTISING - Ad from 2019-05-24 | Ads STLtoday.comMiller Advertising: SUMMARY CLASS NOTICE If you purchased O'Reilly 303 Tractor Hydraulic Fluid in Missouri between J...

Five Imperatives For Winning The Streaming TV Advertising Revolution ForbesAs OTT viewers have surpassed traditional TV viewers, OTT now offers the same big-screen experience in a premium, brand-safe environment at scale for ...

Google changes policy to block misleading ads for anti-abortion groups The GuardianAnnouncement comes after Guardian revealed Google gave $150000 in free ads to opaque anti-abortion group.

Facebook Is Trying To Reduce Political Advertising Sales Ahead Of 2020 Elections The Daily CallerAs the 2020 election approaches, Facebook says that it has stopped paying employees commissions for the sale of political ads on the social media platform.

Weekend Wrap: 24 May | Advertising Campaign IndiaIn the news: Arm Worldwide, Fujifilm, Network18, Network Advertising, Only, Uber.

Finland latest market to crack down on gambling advertising CalvinAyre.comFinland is the latest market taking an extremely dim view of gambling advertising, particularly when it competes with the local monopoly. On Friday, Finnish news ...

VITAS® Healthcare's Marketing Team Earns 16 Aster Awards for Healthcare Advertising PRNewswireMIAMI, May 23, 2019 /PRNewswire/ -- VITAS® Healthcare, the nation's leading provider of end-of-life care, has won 16 awards for multimedia marketing from the ...

Officials warn of misleading online advertising on Memorial Day WDIV ClickOnDetroitMemorial Day weekend kicks off the summer retail "holiday" season when consumers see ads everywhere detailing great prices on new and used cars, outdoor ...

#AdAgeRisingStars: Making Casual Passes at Women Shouldn’t be Passed off in the Name of Advertising Culture: Chirag Chandiramani, Dentsu Webchutney AdAge IndiaChirag Chandiramani, who is now an Associate Director - Media at Dentsu Webchutney, is also known as 'Chiggy Chan' among his friends and YouTube ...

Advertising Agency SpotCo Joins Forces With Analytics Company Tanna Inc. for Ticketing Suite Playbill.comEntertainment branding, marketing, and advertising agency SpotCo has partnered with analytics company Tanna Inc. to form a new *service* that will concentrate ...

advertising giant Leo Burnett names Liz Taylor chief creative officer Crain's Chicago BusinessLiz Taylor, former FCB Chicago chief creative officer, will now oversee creative and communications for Leo Burnett.

Suzuki appoints Iris for advertising following split with Red Brick Road CampaignLiveSuzuki has appointed Iris as its lead agency for creative and strategy after splitting with Red Brick Road. Red Brick Road has worked with the automotive brand ...

Digital Advertising Attracts Most Complaints to ASAI in 2018 AdWorldA total of 1,682 written complaints concerning 1,183 advertisements were received by the Advertising Standards Authority for Ireland (ASAI) last year, according ...

Tubi Names Graseck VP East Coast Advertising Sales Broadcasting & CableTubi, the free streaming movie and television *service*, said it named Peter Graseck as VP of East Coast advertising sales.

YouTube Advertising for Beginners (INFOGRAPHIC) Small Business TrendsThere are many marketing channels available for small businesses, should YouTube be one of them? If you've never advertised on YouTube, a new infographic ...

Australia TV networks to stream political advertising online during election blackout The DrumAustralia's free-to-air networks will shirk the election advertising blackout period by screening paid political ads through online streaming platforms.

Facebook gives small businesses new advertising and engagement tools Marketing LandFacebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an Automated Ads ...

Fox News Hires New Head of Advertising Sales Hollywood ReporterWith Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News on Monday announced her replacement: Viant ...

Digital Advertising Platforms Struggle To Keep Pace With Growing Acceptance Of Marijuana AdExchanger“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...

Coming to Terms With the Realities of Working in Advertising AdweekThere is unlimited potential for all those big-game commercials, full-spread ads and viral videos to be credited to you in time, but you'll soon realize that lessons ...

Advertising Experts Offer Advice to Young Creatives Trying to Make It in the Field AdweekEven if you've graduated, have your diploma in hand, a snappy resume ready and a bevy of creative ideas percolating in that brilliant noggin of yours, actually ...

How ethical is it for advertisers to target your mood? The GuardianESPN and the New York Times are exploring how to match marketing to their users' emotions.

TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up VarietyConsumers race to digital video for fewer ads, but they might find tailored pitches instead.

BE Exclusive: Airtel dials top creative agencies for advertising pitch - ET BrandEquity ETBrandEquity.comTelecom giant-Bharti Airtel has called for a creative pitch to handle its below-the-line (BTL) and regional communications business, according to sources close to ...

The Insidious Effects Of Advertising NPRHow many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.

Big agencies in four-way fight for Trade Me advertising account New Zealand HeraldFour major New Zealand ad agencies currently engaged in a pitch for arguably the most prestigious e-commerce advertising account in New Zealand. Trade Me ...

Roku Introduces New Analytics and Planning Tools for OTT Advertisers MarTech Seriesctivation Insights Helps Brands Better Understand Linear Viewing and OTT Spend. Roku, Inc. announced Activation Insights, a powerful new tool to target ...

Facebook warns advertisers ‘Clear History’ tool may impact ad targeting Marketing LandFacebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users to disconnect their ...

Beauty and Wellness Briefing: How cannabis and CBD companies are getting creative with marketing and advertising efforts GlossyWelcome to Glossy's Beauty and Wellness Briefing. This exclusive and inside look at the beauty and wellness industries is meant to dig into the topics that really ...

How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator ForbesKiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...

What are the Differences Between PR, Advertising, and Marketing? JSAUnderstanding the differences between PR, advertising, and marketing will help you deliver effective messaging, better target your audience, and drive results.

Hemp Companies Criticize Facebook and Instagram Advertising Policies on Times Square Billboard | Westword WestwordA coalition of hemp businesses are calling out two of the country's most popular social-media platforms for what they believe are unfair advertising policies.

My favourite advertising campaign is REI's #OptOutside: BBDO's Josy Paul Business StandardWhich is your favourite campaign and why? I have many campaigns that are my favourites. They provoke me and force me to look at advertising with *fresh* eyes.

Walmart's battle with Amazon has new fronts: Digital ads and A.I. CNBCYou might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...

With TikTok back in play, advertisers clock in Economic TimesBENGALURU: ByteDance-owned TikTok is emerging as a popular advertising platform for a host of consumer brands, as the Chinese short video application ...

BJP accounted for over 80% of election advertisements on Google: Report Business StandardRead more about BJP accounted for over 80% of election advertisements on Google: Report on Business Standard. Election season saw over 139000 poll ads ...

MSU art students, professor recognized with advertising awards Mississippi State NewsroomNine students and a longtime professor in Mississippi State's Department of Art recently were honored with awards from the Tuscaloosa American Advertising ...

Quorum's Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data MarTech SeriesQuorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards ...

Advertisers Pack into Game of Thrones Season 8 Finale in U.K. Wall Street JournalUnlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...

Hulu Has a Massive Advertising Opportunity The Motley FoolHulu's ad business is already extremely lucrative -- and could be even more valuable in the future.

UC San Diego Scientists Push For Regulations On Marijuana Advertising KPBSUC San Diego researchers are calling on the federal government to regulate marijuana advertisements.

Conversant wins top honors at Chicago's annual Battle of the Advertising Bands ReelChicagoConversant's LCA Soundsystem wins top honors at the. Battle for Hope benefit show for the second year in a row. Conversant in-house musical group LCA ...

JDigital hits back at Spain's proposed advertising ban AffiliateINSIDERSpain's leading online gambling trade association, JDigital, has rejected calls from the country's ombudsman to issue a ban on gambling advertisements.

Cheatsheet: Facebook’s facing a $3b+ fine but has 7m advertisers DigidayFacebook's advertising business is still thriving, despite all of the scandals and the mishaps with its ads manager. The company brought in $15.1 billion in the ...

Amazon advertising growth slowed again in Q1: Does it matter? Marketing LandFor a few quarters there, Amazon was posting triple digit growth rates. Then growth slowed to 97% in the fourth quarter of 2018 and Thursday, the company ...

2019 Data-Driven Marketing & Advertising Outlook Marketing LandIt's hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.

Facebook says it’s open to advertising u-turn for the EU elections, enabling cross-border campaigns TechCrunchFacebook's VP of global affairs and communications, Nick Clegg, today said the social network — likely in response to pressure from European officials — is ...

Roku is pitching advertisers a tool that shows how much money they're wasting on TV ads - and it could spell t Business Insider IndiaReuters/BRENDAN MCDERMIDRoku is making a hard push for TV ad dollars.Roku is rolling out a tool that will show advertisers how some of the ad dollars ...

New York Bans Alcohol Ads on Most City Property The New York TimesCiting the health risk to young people and vulnerable populations, the city announced the ban that could lead to a loss of $3 million in yearly advertising fees.

The Big-Tech Backlash Is Coming for Digital Advertising in Travel SkiftMomentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...

Comcast's FreeWheel creates programmatic OTT marketplace for local TV advertisers DigidayIn the latest example of companies bridging traditional TV advertising into the digital realm, Comcast's created a digital video marketplace for advertisers.

Opinion | These Ads Think They Know You The New York TimesNearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...

Carlson joins Out There Advertising | Newsmakers BusinessNorth.comNancy Carlson has joined the marketing and advertising agency as office manager.

Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads Marketing LandFacebook's bet on Stories Ads looks like it is paying off. COO Sheryl Sandberg said Wednesday during the company's first quarter earnings call that, while ...

'Nasty' election prompts calls for crackdown on political advertising SBSAfter an election that saw candidates smeared and non-English speaking voters targeted, experts are calling for more regulations on political advertising to stop ...

Sucking a man's finger to taste Doritos chips is not sexual harassment, SA advertising regulator rules Business Insider South AfricaThe advertising regulator said it is not the “taste police”.

Creative Advertising Agency Brandefined Celebrates Eight Years in Business Yahoo FinanceBEAVERTON, Ore., May 23, 2019 /PRNewswire/ -- Brandefined, a creative agency based next door to Nike Kingdom near Portland, Oregon is celebrating eight ...

What are the rules around political advertising (i.e when will I stop seeing Clive Palmer's face?) ABC NewsPolitical parties are increasingly using more targeted approaches to advertising.

Eat Real targets health-conscious consumers with advertising campaign Talking RetailSnacking brand Eat Real has kicked off a consumer advertising campaign aiming to reach 16 million people. The campaign adverts feature images of “young, ...

Lachlan Murdoch: Advertising Boycotts Have No Financial Impact on Fox News VarietyLachlan Murdoch advertising boycotts against Fox News have no effect on the network's *content* whatsoever.

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