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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Imperfect Is Perfect: The New Advertising Standard
Forbes
For decades, images of perfection were the norm in the marketing and advertising realm: photoshopped people, fake renders of unblemished products and enhanced photos to make even the drabbest hotel room look like a palace. Social media propelled this ...


The Atlantic Names New VPs of Advertising Partnerships - The Atlantic
The Atlantic
Washington, D.C.; (November 16, 2017)—The Atlantic Publisher and SVP Hayley Romer announced today two key leadership positions: Ryan McRae is joining ...

and more »

Forbes

'Friendsgiving' Is The Advertising Buzzword That's About To Be Everywhere
Forbes
And of course, advertisers have taken notice. Bailey's attempted a trademark in 2011, the same year they used the word in a new campaign. Butterball filed a trademark application in 2013. One blogger notes that Taco Bell was also ahead of the curve in ...


Forbes

The Next Great Television Innovation Will Reshape Advertising
Forbes
Working in the advertising business, and particularly in a TV-centric role, I find myself involved in many conversations moving toward a few common questions: How might TV evolve, and what might the next version look like? What does this mean for ...


Forbes

4 Ways Blockchain Will Transform Digital Marketing And Advertising
Forbes
When we think of blockchain, most of us probably think of finance, cryptocurrencies, and digital ledgers. That makes sense. After all, blockchain is the tech supporting Bitcoin—a currency attempting its own form of financial disruption. But what many ...


AdExchanger

Zero-Data Media Could Be The Future Of Digital Advertising
AdExchanger
The notion of anonymity and advertising has always seemed rather utopian, but with increased measures for consumer privacy being baked into browsers and operating systems, the future of digital media will inevitably be more privacy-friendly than today.

and more »

Deadline

Viacom Tops Q4 Estimates On Improved Advertising And Film ...
Deadline
UPDATED at 7AM PT with executive comments: Viacom ended its fiscal year with a mixed-to-positive fourth quarter featuring a slim total revenue gain and ...
7 Stocks of the Month: December EditionZacks.com
Viacom Inc. - VIAB - Stock Price Today - ZacksZacks Investment Research

all 118 news articles »

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
Everything that you need to know about advertising today.

and more »

Los Angeles Times

Sean Hannity calls 'cease-fire' on Keurig, but some advertisers still seem wary
Los Angeles Times
Fox News Channel's Sean Hannity has called on his supporters to stop smashing Keurig coffee makers to protest a decision to stop advertising on his show, but it remains unclear whether Keurig will return as a sponsor. The “Hannity” show and a liberal ...
Do advertising boycotts hurt Fox News' Sean Hannity?USA TODAY
Advertisers Delete Tweets Around Calls to Boycott Sean HannityNew York Times
Reddi-Wip, Hebrew National Aren't Really Boycotting Hannity Over Roy MooreAdAge.com
KY3 -Autoblog (blog) -CNNMoney
all 240 news articles »

Bitcoin Magazine

MadHive's Mission to Restore Transparency and Fairness to ...
Bitcoin Magazine
Digital technology should make the advertising business more efficient. But it has not — at least not from the perspective of companies that place ads or ...

and more »
Google News
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Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

Change, or Reinforce?

Do you know about the distinction - and it's a... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or... Read More

The Power of...

You certainly must know that Many Big Marketers consider COPYWRITING... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar... Read More

Imaging Isnt Everything

Many home improvement contractors attempt to use advertising to expand... Read More

Constructing Business Advertisements

What many may consider the most important part of advertising... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of... Read More

Radio Advertising - Is it for Your Business? - More Small Business Power Tools

If you're a typical small business, you've probably been approached... Read More

Electronic Display Signs

Electronic display signs are used nowadays in great extent to... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for... Read More

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where... Read More

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade... Read More

Creating a Winning Logo

Creating a logo to get you noticed.When you're branding a... Read More

What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More

Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad... Read More

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers

In the world of advertising there are many forms of... Read More