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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Business Insider
What you need to know in advertising today
Business Insider
US entertainment giant Comcast increased its bid for European broadcaster Sky last week, stymieing Rupert Murdoch's takeover attempt for the company. Comcast's newest offer came in at £14.75 a share, valuing Sky at £26 billion ($34 billion), up from ...
British Government Clears Fox's Sky Bid as Battle for Pay-TV Giant Heats UpVariety
Comcast unlikely to raise Fox bid; focused on Sky: SourcesCNBC
Netflix - ComicBook.comComicBook.com

all 103 news articles »

KARK
Dummies on Billboards: Good Advertising or a Bad Idea?
KARK
FAULKNER COUNTY, Ark.- "They stand out," says Yvonne Marvel who has passed the billboard dummies on the road. "It caught my attention for sure," says Angela Bishop, a driver. There's no question about it, they certainly attract attention and according ...

TechCrunch
Aiming to make billboard advertising more programmatic, Adquick raises $2.1 million
TechCrunch
What he was looking for, and what he eventually found in Adquick was a company that had managed to map all of the billboard advertising options available in the U.S. and was offering would-be advertisers a way to digitally distribute their ads and book ...

Search Engine Journal
AMP Stories Updated With Advertising Capabilities
Search Engine Journal
AMP stories have been upgraded to version 1.0, which includes new features such as monetization capabilities. Introduced this past February, AMP stories are Instagram-like stories created with Accelerated Mobile Pages technology. Unlike stories that ...

and more »

Sun Pacific partners with Premier Outdoor Media to expand advertising outreach
ROI-NJ.com
Street Smart Outdoor Corp., a wholly-owned subsidiary of Manalapan-based Sun Pacific Holding Corp., announced Tuesday it has partnered with Premier Outdoor Media to expand its advertising outreach program for its outdoor furniture portfolio in the ...

Leafly
The Hazy Boundaries of Canada's Cannabis Advertising Restrictions
Leafly
However, the Cannabis Act permits limited advertising via “brand-preference promotion,” which involves promoting a brand's specific characteristics. The Cannabis Act also permits “informational promotion.” But just how far can licensed producers go ...

and more »

Chicago Tribune
Pritzker spent nearly $11 million on advertising in recent months, compared to almost $5 million for Rauner
Chicago Tribune
Democratic governor candidate J.B. Pritzker more than doubled Republican Gov. Bruce Rauner's campaign spending in recent months, including the millions of dollars for their early post-primary barrage of advertising, state campaign reports show ...

and more »

Government Accountability Office
Contracting with Small Disadvantaged Businesses and Those Owned by Minorities and Women Has Increased in ...
Government Accountability Office
The federal government is one of the country's largest advertisers, spending nearly $1 billion annually on advertising contracts. As it does for virtually all of the products and services it buys, the government seeks to provide procurement ...

Axios
Retailers are getting into the media and advertising businesses
Axios
Move over, telecom and big tech: Mass market retailers and grocers are developing their own content and advertising businesses to compete with legacy media. Why it matters: Ad-serving and video creation has become so democratized that any company ...

Adweek
How Click-to-Play Is Changing the Realm of Video Advertisements
Adweek
However, it may be a hard pill to swallow for advertisers who have historically taken a “spray and pray” approach to advertising and for publishers who have relied on autoplay for the majority of their inventory. With this update, we'll no doubt start ...

Google News

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