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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Digital Trends

Twitter joins Facebook and Google in banning cryptocurrency advertising
Digital Trends
Cryptocurrency is having a tough time lately, with extreme volatility in its value and issues around fraud and abuse in cryptocurrency exchanges given it a bad name and causing governments and private organizations to take steps to limit its impact ...
Twitter Follows Facebook and Google, Will Ban Cryptocurrency Advertising in Two WeeksCoinJournal (blog)
Twitter Reportedly Joins Rivals in Banning Advertising for CryptosFinance Magnates
Google and Facebook have banned cryptocurrency ads — but these networks still haven'tRecode
Payment Week -CryptoNewsReview -Money Morning -Facebook
all 151 news articles »


How Change Blindness Diminishes Advertising Effectiveness
So, what's this got to do with advertising? Everything. Imagine you're a marketer at a Fortune 500 retailer running high-performance remarketing campaigns to promote previously viewed products alongside AI-powered product recommendations. And what if ...

Government Technology

Digital Advertising Takes a Useful Turn for Chicago Transit Riders
Government Technology
This modification to the standard digital advertisement does just that. “They [transit agencies] have the information,” said Goldsmith, referring to arrival and departure times, as well as other issues that can affect travel such as construction on the ...

Business Insider

The new global CEO of digital ad agency Cadreon wants to help advertisers navigate 'a maelstrom of nefariousness' in ...
Business Insider
Erica Schmidt is the new global CEO of Cadreon, the programmatic media-buying division of the ad giant IPG. The executive said advertisers are scrutinizing digital ad spending more than ever before and that programmatic has "gotten a bad name." Yet she ...

and more »


Raising transparency in the online advertising ecosystem
The TYPES project "protects individuals' privacy while empowering them to control how their data is used by service providers for advertising purposes," says Rosa Araujo, from Eurecat (Barcelona, Spain), project coordinator. "By raising end user trust ...


'Conscientious Objector' Commercials Redefine Advertising
The commissioned artists are an international-mix of established and emerging practitioners: Mohamed Bourouissa, Rosalind Nashashibi, Mathias Poledna, and Martine Syms. Each artist was selected due to their interest in the strategies of advertising and ...

and more »

New York Times

Air France Reminds Travelers What Their Flight Could Be Like - The ...
New York Times
You open what looks like an in-flight care package to find 50 feet of Sudoku puzzles on a tapelike roll, Champagne-flavored gummy candies and a scratch-and-sniff patch that smells like boeuf bourguignon. In a time of low-cost airlines, where your ...

and more » (press release)

Social Skills: Is Vero Detrimental to Agent Advertising or Ideal Referral-Booster? (press release)
If real estate professionals cannot use Vero for sponsored advertising, they will have to rely on forming more personal connections with their clients in order to get Follows within the app. If done correctly, this could prove useful, allowing agents ...

and more »

3 Things Brands should do to Bring Maturity to Digital Advertising this Year
MarTech Advisor
The last year brought a reckoning to digital advertising. Advertisers boycotted YouTube for brand safety concerns, the extent of the Russian efforts was revealed, and the public's trust in digital advertising was called into question. However, we saw ...

The Packer

California Avocado Commission releases fresh advertising
The Packer
With California avocado volume rising seasonally, the Irvine, Calif.-based California Avocado Commission is releasing fresh advertising to support the crop. The commission will continue its “Made of California” marketing campaign with new creative and ...

Google News
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Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of... Read More

Small Business Image

The single easiest way to increase sales is to look... Read More

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you're a retailer and the only kind of advertising... Read More

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not... Read More

How to Write Great Headlines

According to experts, just changing the headline of an ad... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

Cross Cultural Advertising

"Culture is a like dropping an Alka-seltzer into a glass... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More

Creating a Winning Logo

Creating a logo to get you noticed.When you're branding a... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

Information To Include On Your Business Card

The logo and graphic elements that you include on your... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More

The Graphic Problem

Digital printing has revolutionized the sign industry. Current printers can... Read More

Whats On Your Business Card?

A professional business card says more about you and your... Read More

Internet Advertising: How To Use The Golden Rule To Enrich Yourself.

What is the golden rule of internet advertising?Give, so you... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More

The ONLY Type Of Advertising People LOVE!!

Can it be???Is there advertising that people actually love?You bet... Read More