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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Google’s Ad Dominance Explained in Three Charts The Wall Street JournalGoogle is the major force at every layer between advertisers and websites, one reason the Justice Department is laying the groundwork for potential antitrust ...

Targeted TV Advertising Is Taking Off The Wall Street JournalStreaming platforms allow companies to tailor their marketing to a bigger audience and with more precision than ever. That's causing advertisers to rethink their ...

Gender Stereotypes Banned in British Advertising The New York TimesNo more commercials showing men struggling to do a load of laundry, or asking women if they are “beach body ready.”

How advertising can repurpose itself to serve cities in more sustainable ways The Conversation AUCompanies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban ...

What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts ForbesLast week, a ban came into force for adverts featuring harmful gender stereotypes. As advertisers descend on Cannes for the industry gathering, Cannes Lions ...

72% of LGBTQ+ community believe their representation in advertising tokenistic The DrumWhile 64% of adults think it's positive for the LGBTQ+ community to be visible in advertisements, a considerable 72% of the LGBTQ+ community think the way ...

Singapore Online Advertising Market Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research Yahoo FinanceGURUGRAM, India , June 17, 2019 /PRNewswire/ -- Percentage share of social media advertising in online advertising market is expected to positively incline ...

Worldwide Mobile Advertising Market Overview & Outlook 2016-2024 - New-Age Advertisements to Fuel Mobile Marketing Space GlobeNewswireDublin, June 17, 2019 (GLOBE NEWSWIRE) -- The "Mobile Advertising: Global Market Analysis, Trends, and Forecasts" report has been added to ...

Worldwide Mobile Advertising Market Worth US$244.57 Billion by 2022 ZMR News BlogA New Market Study On “Mobile Advertising Market by Types (Display Advertising, In-App Advertising, In-Game Advertising, Search Advertising and Others), by ...

Forget advertising, McCann exec says. Pharma marketers need to change the world instead FiercePharmaAt the Lions Health kick-off, Matt Eastwood, McCann Health's chief creative officer, told healthcare creatives they should think about advertising that “may not ...

How Do We Boost Transparency in Digital Advertising? ExchangeWireIn their latest piece for ExchangeWire, the IAB's Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX;

Ad revenue's growth streak continues, but a few clouds loom, report says Marketing DiveGlobal advertising revenue is projected to grow 5% in 2019 to $600 billion, according to the summer 2019 update of Magna Advertising Forecasts that was ...

How Wine Companies Build Their Brands With Little Advertising AdweekWhether you were introduced to the brand's signature pink, sweet White Zinfandel as you tip-toed your way into wine drinking or spotted its label—its logo paired ...

The Conscious Advertising Network is here, but do we need it? MobileMarketing MagazineThe ethical advertising coalition known as the Conscious Advertising Network (CAN) has now officially launched. Its aim? To stop advertising abuse by ensuring ...

Spotify now allows advertisers to specifically target podcast listeners The VergeSpotify announced today that advertisers can now target ads based on the podcasts that people listen to. This means that unlike before, where advertisers could ...

Cannes Lions bingo: The advertising industry's top buzzwords in 2019 QuartzThe Cannes Lions advertising conference—or, International Festival of Creativity, if you will—takes place this week on the French Riviera. Quartz is again ...

Online Advertising for Big Brands Gets ‘Ugly’ Wall Street JournalTaco Bell advertised its Nacho Fries on TV this year with a glossy, expensive commercial. It convincingly imitates a movie trailer for a sci-fi epic, complete with ...

France's women smash TV viewing records, advertising costs spike ReutersFrance is once again gripped by football fever -- a year after the men's national team triumphed on the world stage, the women's team is cruising through the ...

REPORT: Measuring true impact in digital advertising PhocusWireTravel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, ...

Cannes 2019: the big six ponder the future of advertising CampaignLiveIn a rapidly changing industry, there are, inevitably, some new additions to the old guard at the top of the holding companies, but amid the flux, the measure of ...

Facebook Will Try to Fix Its Reputation With Advertisements Motley FoolThe company will double its ad spending over the next two to three years.

Brand Safety Issues Soar In Mobile Advertising 06/17/2019 MediaPost CommunicationsIt would make sense that as tools are deployed more widely to protect against desktop ad fraud and to improve brand safety, criminals would move to the mobile ...

Advertising may make people miserable, but it still has its uses The EconomistWorkers keen to buy more luxury goods keep toiling away.

Global Warning: Can Traditional Advertising Survive In Health? B&TToby Pickford is the chief creative officer at Ogilvy Health and is currently representing Australia on the Health & Wellness Lions jury at Cannes Health Lions.

William Hill selects 72andSunny for European advertising Prolific LondonWilliam Hill, one of Europe's leading betting and gaming brands, has appointed 72andSunny Amsterdam to handle its creative advertising account after a ...

Advertising tracking is broken Swinburne University of TechnologyDr Chris Riquier writes for Mumbrella saying majority of brand measures are meaningless and that marketers need to take heed of proven principles.

IBM Watson Advertising and Adweek Create Institute for Brand Marketing™ PRNewswireCANNES, France, June 17, 2019 /PRNewswire/ -- IBM (NYSE: IBM) and Adweek, LLC today announced the creation of the Institute for Brand Marketing™, ...

Facebook reaches deal with advertisers over bad video metrics AdAge.comThe social network has agreed to a class-wide settlement over erroneous audience measurements used in ad-buying decisions.

Facebook to Boost Ad Spending as It Tries to Restore Reputation The Wall Street JournalFacebook may more than double its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other controversies dented the ...

The Wing Lands in Boston and Finds an Advertising Double Standard FortuneAll The Wing was trying to do was “mute the mansplainers” and start a conversation! But recently the company found itself in a fix when two subway station ads ...

Contract Advertising hit by successive account losses Exchange4MediaContract Advertising, especially their Delhi office, is believed to have lost a string of accounts while some others are being re-evaluated, which sources say have ...

Instagram Lets Advertisers Promote Branded Content From Another Channel Inc.Retailers can create ads using organic posts from other channels that have branded *content*.

Between the lines: The new power of advertising The ScotsmanMore than 12 million people in the UK will block ads on a personal computer or smartphone this year. That's a quarter of all internet users, who are now opting ...

NBCUniversal offers refunds to programmatic advertisers following ad insertion error DigidayNBCUniversal has notified advertisers of an error that may have led to the wrong advertisers' video ads running on the TV conglomerate's...

What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry AdweekWhen Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad ...

Will Addressable Advertising Stave Off A Decline In Television Ad Spending? ForbesThe article examines how the advantages of addressable television are helping it to grow on traditional television in the face of stiff competition for advertising ...

Beat Unveils "Move It" Advertising Campaign Inspiring People to Take the First Step In Achieving Their Goals Yahoo FinanceATHENS, Greece, June 17, 2019 /PRNewswire/ -- Beat, a division of Daimler and BMW's joint venture FREE Now and the fastest growing ride-hailing app in ...

DVEO® to Highlight Advertising and Playout Server Solutions at Broadcast Asia 2019- Including PlayServer, Server Side Ad Insertion, 250 Stream Groomer, and Dozer IP Error Correction and More ThomasNet NewsSan Diego, California -- DVEO ® a well respected supplier to leading telco TV/OTT and cable operators around the world, will demonstrate their latest ad ...

From one banner ad to a global industry – digital advertising 25 years on The Drum2019 marks the 25th anniversary of the first ever banner ad, created by AT&T. It had a 44% click-through rate, now practically unheard of, and its only call to ...

Digital Advertising Trends To Watch In 2019 And Beyond ForbesEarlier this month the Interactive Advertising Bureau assembled industry professionals for a day-long symposium in New York City. A slate of speakers ranging ...

P&G Reimagines Creativity to Reinvent Advertising Through Innovative New Creative Partnerships Business WireThe Procter & Gamble Company (NYSE:PG) today announced a series of innovative new creative partnerships with John Legend, Arianna Huffington's Thr.

Facebook's Carolyn Everson says that advertisers should focus on its massive reach instead of narrowly targeting consumers Business InsiderSpeaking with Business Insider at the Cannes Lions International Festival of Creativity, Facebook's VP of global marketing solutions Carolyn Everson said that ...

TikTok prepares to woo advertisers at Cannes Financial TimesThe most hotly anticipated debut at this year's Cannes Lions festival will be TikTok, a Chinese viral video app that is plotting a raid on the advertising dollars ...

Advertising spend will grow 11.4% to ₹69, 690 crore in 2019: Dentsu LivemintAdvertising spend in India is expected to rise 11.4% to touch ₹69, 690 crore in 2019, according to an estimate by Dentsu Aegis Network (DAN). This is higher ...

With digital advertising on the rise, here’s why brands prefer the medium MoneycontrolDigital *content* consumption rose and the medium has become an obvious choice for advertisers. But segmented and personalised data and diverse viewership ...

Advertisers vs. marketers: Mixed priorities ‘costing customer loyalty’ NetimperativeOn the first day of Cannes Lions, Adobe has revealed a distinctly different set of priorities for advertising and marketing professionals, which is resulting in a ...

Creating a new force in advertising Independent.ieThe days of Mad Men may be long gone for advertising agencies, but the industry still stands apart from the rest of corporate culture.

With streaming, TV advertising is getting more targeted than ever Greater Baton Rouge Business ReportCars.com is making a move that gives a glimpse of where the ad business may be heading. The online auto finder used to do the lion's share of its marketing ...

Choice Hotels Launches New Nationwide Advertising Campaign Hospitality NetROCKVILLE, Md., Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel franchisors, today launched a nationwide, multi-media creative ...

Two Online Automotive Advertising Players: CAR & ICQ Kalkine MediaThe Online automotive advertising industry is tapping up the growing penetration of mobile phones and digitisation. Digital advertising is becoming increasingly ...

Drugmakers Sue Trump Administration to Halt Prices-in-Ads Rule BloombergSome of the U.S.'s biggest pharmaceutical companies sued the Trump administration to try and block a rule that would force them to put the price of their drugs ...

Gynaecologists in Germany fined advertising abortions bnn-news.comA court in Berlin has found two gynaecologists guilty of advertising how they carry out abortions in their clinic, fining them two thousand euros each. A pair of ...

Instagram Lets Advertisers Boost Organic Posts as Feed Ads Search Engine JournalInstagram advertisers can now promote organic posts as ads that appear in other users' feeds.

Experience success: what’s the value of experiential advertising? City A.M.CityAM - A few weeks ago, commuters passing through Waterloo train station were greeted with the site of a miniature Garden of [...]

Against Advertising Jacobin magazineAdvertisers thrive on perpetuating a system that is ravaging the planet. We can do without them — and a lot of the junk they're trying to sell us. Times Square ...

Oswego Native Wins National Student Advertising Competition Oswego Daily NewsITHACA, NY — Connor Sheffield of Oswego was part of the Ithaca College Ad Lab team that won the American Advertising Federation's National Student ...

Advertisers under social media's influence Economic TimesNEW DELHI: Advertising spending on social media influencers in India by brands is rising — driven by increasing popularity of *content* creators and proliferation ...

R&D Spending Has Dramatically Surpassed Advertising Spending Harvard Business ReviewIn February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...

Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising PRNewswireCANNES, France and STAMFORD, Conn., June 17, 2019 /PRNewswire/ -- The 2020 U.S. election cycle is expected to be the most expensive in history with an ...

Advertisers warn Apple's privacy tech could fuel rise in online fraud Telegraph.co.ukOnline advertisers have warned that a new Apple feature designed to protect iPhone users' privacy could lead to a rise in advertising fraud.

Advertising Pays 7: How online became the engine of growth for UK advertising EconsultancyThe report, prepared by UK advertising thinktank Credos in partnership with Enders Analysis, tells the story of the phenomenal growth of online advertising in the ...

Display Advertising Stats: SEMrush Study Reveals Top GDN Trends Search Engine JournalWant to make the most of display advertising for your business and maximize your ROI? Read on to learn the key GDN trends and insights you need to know.

IAB launches mentorship program for digital advertising industry CMOInteractive Advertising Bureau (IAB) Australia's Executive Technology Council has launched an industry mentorship program to support and enable the next ...

WPP and iHeartMedia join forces to lure more audio branding business AdAge.comWPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer ...

Brit woman, 45, heartbroken as Algerian toyboy, 30, she met after advertising for husband online refused The SunDenise Amraoui said she broke down in tears when authorities refused to allow her new husband Mohamed into the UK. She said she had been advertising for ...

German court fines two doctors for 'advertising' abortion The Local GermanyA German court Friday fined two gynaecologists for offering information publicly on how they carry out abortion services, despite the recent easing of a Nazi-era ...

Amazon’s Advertising Business Is in a Transition Investorplace.comAmazon stock is dependent on the performance of advertising segment -- and worries about that segment are overblown.

Facebook plans to double advertising spend as it rebuilds trust AdNewsFacebook's CMO says the social media giant will enlist the help of five creative agencies.

Curbs sought on advertising of junk food near schools BusinessLineThe Food Safety and Standards Authority of India (FSSAI) is looking to put curbs on advertisement or promotion of unhealthy food not only inside school ...

Personalized billboards aim to revolutionize outdoor advertising The Jerusalem PostRather than simply hoping to catch the attention of potential customers with a catchy slogan, digitization has enabled ad agencies to efficiently target hopeful ...

The Rise of Amazon Advertising Report - Business Insider Business InsiderBusiness Insider Intelligence examines how Amazon's ad business is growing, and how it could take share from the Google-Facebook duopoly.

Thom Yorke is teasing 'stuff' via the medium of advertising Dork MagazineThom Yorke looks to be teasing something new, via the now accepted medium of rampant capitalism. A bunch of textbook 'mysterious' adverts have popped up ...

Facebook’s Coin Project Shows Ambitions in Payments, Analyst Says Barron'sFacebook 's cryptocurrency project “has the potential of putting the company front and center in areas beyond advertising, including commerce and financial ...

North Face apologizes after openly gloating about gaming Wikipedia for free advertising The VergeIn a marketing campaign idea that even the least savvy internet user could likely have told you was a terrible idea, the North Face decided to announce publicly ...

13 Global Creative Leaders Whose Ideas Are Advancing Advertising Worldwide AdweekAd industry veterans may debate the value of awards shows, but there's one benefit no one can deny: the value of bringing some of the world's top creative ...

‘Most people don’t realize how cool India is to others’ LivemintRory Sutherland, British advertising veteran and vice-chairman of Ogilvy UK, wears multiple hats—adman, TED speaker and a published writer. An old Ogilvy ...

INDE Pioneers Augmented Reality Display Advertising with 7 Nationwide Brookfield Mall Properties in US Send2Press NewswireLONDON and LOS ANGELES, Calif., June 17, 2019 (SEND2PRESS NEWSWIRE) -- Leading Augmented Reality company INDE is proud to announce a ...

On board the Influencer Marketing bandwagon: Leenet Nair, Vibrant Advertising Exchange4MediaGuest Column: Leenet Nair, Digital Strategist with Vibrant Advertising examines if we are getting too euphoric about Influencer Marketing.

Spotify now lets advertisers target podcast listeners The DrumAlready building out its podcast business with a slew of acquisitions, Spotify is now segmenting users based on podcasts they stream.

The true power of print advertising is undiminished by a fall in spend The DrumAudiences report loving print products. Newspapers and high-quality magazines have a captive and lucrative audience, and by dint of their printed format avoid ...

Marketers Turn Up Podcast Advertising The Wall Street JournalPodcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience ...

The Wonderful Company advertising at One Times Square FreshPlaza.comFreshPlaza, portal for the *fresh* produce industry, offering the latest news, job advertisements, pricewatching, and photo reports.

Facebook Ads Manager issues are causing major headaches for advertisers Marketing LandLast November, three days before Black Friday, Facebook's Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload ...

18% of OTT advertising inventory is fraudulent: report FierceVideoMadHive recently took a look at OTT advertising requests in the open marketplace and discovered that a large percentage of them were suspicious.

Online gambling: children among easy prey for advertisers who face few sanctions The Conversation - UKWith concerns growing that children and vulnerable people are being targeted by rogue online gambling advertising, my new research suggests the current ...

Instagram influencer Mrs Hinch investigated by advertising body The GuardianThe Instagram “influencer” Sophie Hinchliffe is being investigated by the Advertising Standards Authority after allegedly failing to disclose adverts on her social ...

How Facebook shares its advertising data Financial TimesSocial network launched API in March after coming under pressure from campaigners.

A Brief History of Advertising on LinkedIn [Infographic] Social Media TodayIt's hard to imagine LinkedIn being around back in 2003 - when 'Friends' was still one of the top-rating shows on TV. But it was there - LinkedIn has been around ...

'Harmful' Gender Stereotypes Are Now Banned From All Advertising In UK Scary MommyThe Advertising Standards Authority in the UK is now dead-set on banning 'harmful' gender stereotypes from appearing in all ads.

Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs? Economic TimesSimply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.

Sports advertising to boom during ICC Cricket World Cup 2019 Moneycontrol.comThere is no denying that both the Indian Premier League (IPL) and the ICC World Cup are two important properties from an advertising standpoint. And, this year ...

Auto dealers wrestle with advertising regs Automotive NewsThe Federal Trade Commission has charged some dealership groups twice with deceptive advertising. The FTC says the rules are easy to follow.

How Unilever used DNA analysis to reduce stereotypical thinking among marketers Marketing DiveFor the past three years, Unilever has pledged to eliminate biased portraits of consumers in its marketing and help the broader advertising and media world do ...

How Hyundai, Morris are reframing the advertising pitch for auto brands Business StandardWhat is common between the recently launched Hyundai Venue, a compact SUV and MG (Morris Garage) Hector, a premium SUV, which goes on sale next ...

Revenues from podcast advertising are projected to hit $1 billion by 2021 AdAge.comAd revenues on U.S. podcasts hit an estimated all-time high of $479 million in 2018, up 53 percent from the previous year.

PwC: Australia's advertising spend will grow to $23 billion by 2023 AdNewsPwC forecasts a compound annual growth rate of 7.8% with internet advertising and subscription TV getting an increasing share of spend.

Welcome to advertising's next golden age Campaign US"Advertising is a lost art. The work sucks, and there is obviously no talent in the industry." Renowned art director George Lois, who arguably kick-started the ...

UK must 'protect and build' its advertising sector, Liam Fox says after report warns of 'no-deal' hit Telegraph.co.ukLiam Fox, the UK's International Trade Secretary, has said the Government is seeking to "protect and build" its reputation as an advertising powerhouse, months ...

ASCI upholds complaints against 229 misleading advertisements Economic TimesThe Advertising Standards Council of India (ASCI) examined complaints against 344 advertisements, of which 74 advertisers ensured prompt corrective action.

Local Inventory ads rolling out of beta in Microsoft Advertising Search Engine LandLocal Inventory ads (LIAs) will be coming out of beta in Microsoft Advertising accounts early this month. The ads have been in testing for about a year. How LIAs ...

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