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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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What the World Would Look Like Scrubbed Free of Advertising
“I erase advertising like the plugin does in our browsers,” Higuera says. Advertisers spend $29 billion a year plastering highways, train stations, and other public spaces with ads. Higuera had mostly tuned them out until one day several years ago when ...


Mozilla suspends advertising on Facebook after Cambridge Analytica scandal
The Mozilla Foundation, maker of the Firefox web browser, has announced it plans to suspend all advertising activities on Facebook. The move comes in the wake of the Cambridge Analytica scandal, which has embroiled the popular social networking site ...
Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In AdvertisingAdExchanger
Mozilla pulls advertising from FacebookBetaNews
After the Cambridge Analytica scandal, advertisers rethink Facebook dataDigiday
British GQ -New York Times -The Guardian -Facebook Newsroom
all 7,268 news articles »


Mozilla stops advertising on Facebook, citing data privacy
Mozilla, the nonprofit developer behind the popular Firefox browser, will no longer advertise on Facebook. "Mozilla is pressing pause on our Facebook advertising," Chief Operating Officer Denelle Dixon wrote in a blog post on Wednesday. She explained ...
Mozilla pulls Facebook advertising after Cambridge Analytica scandalZDNet
Mozilla Suspends Facebook Advertising Amid Cambridge Analytica ScandalHuffPost
Firefox maker Mozilla to stop Facebook advertising because of data scandalUSA TODAY

all 25 news articles »

The Economist

To understand digital advertising, study its algorithms
The Economist
ALAN MISLOVE studies algorithms. Recently, his research at Northeastern University, in Boston, has shown that Facebook's software was leaking users' phone numbers to advertisers. He has also found new ways to audit that same software for racial bias ...

Google Sees Future Of Advertising In Blockchain
Google's most senior advertising executive revealed that the company is looking into incorporating blockchain, but there are no official announcements at this time. “This is a research topic, so I don't have anything super-definitive to say. We have a ...
Google is 'actively looking' at how it can use blockchain technology, its head of advertising saysCNBC
The Google News Initiative: Building a stronger future for news - Google BlogGoogle Blog
Introducing Subscribe with Google - Google BlogGoogle Blog
TechCrunch -YouTube -Reuters
all 581 news articles »

Winston-Salem Chronicle

Winston-Salem to vote on bringing fair advertising in-house
Winston-Salem Chronicle
Next week, the Winston-Salem City Council will again consider having city staff do Dixie Classic Fair advertising after diversity concerns were raised about the firm that's been doing it for the last six years. Wildfire LLC, which has been doing ...


Firms start to pull Facebook ads following data scandal
Commerzbank and Mozilla have suspended ad campaigns on Facebook following the data scandal that has seen more than $45 billion wiped off the social network's market value this week. "We are pausing our campaign on Facebook. Brand safety and data ...

and more »


5 Stages in Addressing #TimesUp Advertising
First of all, a moment of pause that there are 180 women with C-level titles in advertising. Praise be. Then another nod of affirmation that they joined forces to declare #TimesUp for harassment and inequality in advertising. Those who speak truth to ...

and more »

PDN Online

What Advertising Clients Want Now
PDN Online
“People aren't hiring you to create great pictures, but to get results,” advertising photographer John Keatley told PDN. In today's rapidly changing advertising market, the photographers who have the advantage in landing jobs are able to demonstrate an ...

Naked Security

Mozilla stops Facebook advertising, demands privacy changes
Naked Security
The advertising pause is a largely symbolic act – Mozilla's spend on the network is unlikely to register on Facebook's radar next to large clients – but it does raise the tricky issue of the conditions under which the organisation might feel able to ...

and more »
Google News
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3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of... Read More

How to Create Ads that Sell with Little Effort

One of the main problems people find with marketing, is... Read More

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

Is there anything new under the sun? Heres how to find out if your bright idea is unique.

"There's nothing new under the sun" is probably the... Read More

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production

Touring is a bands greatest opportunity for success. But, touring... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More

Can I Write and Print My Own Business Brochures and Business Cards?

If you have a computer and a printer, preferably one... Read More

Offline Advertising Tips

Since most of us are always online and our business... Read More

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not... Read More

Worn Out Brochure Design Is Keeping Small Business Owners Down

I got another one of those calls the other day...Can... Read More

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

What Makes Advertising Successful?


Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you're a retailer and the only kind of advertising... Read More