Advertising > NetSparsh - Viral Content you Love & Share

Home
>
Advertising

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

How Alexa Is Changing The Future Of Advertising ForbesMany wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...

The Future of Video Advertising Is Artificial Intelligence EntrepreneurImagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers ...

Gambling chiefs confirm 'whistle-to-whistle' television sport advertising ban BBC SportGambling chiefs say they are "responding to public concerns" after confirming plans to effectively ban television betting adverts during pre-watershed live sport.

What you need to know in advertising today Business InsiderEverything that you need to know in advertising today, from Pinterest hiring a head of investor relations to Accenture Interactive snapping up ad tech firm Adaptly.

Tech giants need to take more responsibility for the advertising that make them billions Delano.luIf *content* which is pedestrian, not polarising, pays for online advertisers, what does this mean for democracy and freedom of speech? Sarah Glozer considers ...

How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising AdweekThe rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's ...

Gambling operators reported to have agreed TV advertising restrictions LexologyLast week, the BBC reported that the major gambling operators, acting through their trade association, the Remote Gambling Association (“RGA”), had agreed to ...

Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix Business WireNeustar®, Inc., the leading trusted, neutral provider of unified marketing intelligence, today revealed the findings of a media effectiveness evaluati.

Advertisement hoardings are gone, but metal frames stay put in Bengaluru Economic TimesThe BBMP had classified these advertisement hoardings as legal and illegal. Illegal hoardings are those installed without seeking BBMPs permission and ...

After an ad boycott, Dollar Shave Club and others are back on Hannity Fast CompanyDollar Shave Club, Office Depot, Cars.com, and other brands said they'd stop advertising with the controversial Fox News host last year. But once the social ...

WPP advertising group to cut 3,500 jobs in £300m restructuring The GuardianWPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...

Karmarama lands £70m Lidl advertising account CampaignLiveAccenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS.

Guest Column: To win and how to win - The always good question in advertising Indiantelevision.comAdvertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new ...

Is working in advertising in the blood? AdNewsThis new segment takes a look at the dynasties working in adland and puts an historic lens to past agency and client relations. This edition we meet the White ...

Diageo under fire for 'deceptive' Cîroc vodka influencer advertising on Instagram The Drinks BusinessDrinks giant Diageo is under fire for “deceptive” advertising after social media influencers published thousands of promotional posts for Cîroc vodka without ...

Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want WIREDWith Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.

Coldwell Banker Home Town Realty Brings Adwerx Enterprise Automated Listing Advertising Program To West Virginia and Western Maryland PRNewswireDURHAM, N.C., Dec. 13, 2018 /PRNewswire/ -- Coldwell Banker Home Town Realty has adopted the Adwerx Enterprise Automated Listing Advertising Program ...

"Sacrilegious" ad depicting Jesus as an organ donor banned by advertising watchdog SmartCompany.com.auAn advertisement depicting biblical figure Jesus as an organ donor has been banned by the advertising watchdog, with complainants labelling the ad ...

Advertisers' body opposes proposed media policy - Newspaper DAWN.comKARACHI: The Pakistan Advertising Association (PAA) has said that it is in favour of meaningful changes, or reforms, aimed at improving transparency and ...

5 Ways to Optimize PPC Advertising to Improve the Customer Experience Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.

The state of advertising has never been better Campaign USHow about all that doom and gloom casting an ugly shadow over adland? The negativity is real. But don't be fooled. The industry is not in any roller coaster-style ...

Denver online retailers caught in advertising sweep The Denver ChannelA growing number of online retailers in Denver are accused of using misleading advertising practices, according to Denver's chapter of the Better Business ...

Panama City Beach Advertising for Bids for New Fire Station My PanhandlePanama City Beach has started advertising for bids for the construction of a new fire station. It will be located off nautilus street north of panama city beach ...

Draft policy on advertisement will damage media industry: PAA Daily TimesKARACHI: The Pakistan Advertising Association (PAA) held its Central Executive Committee (CEC) meeting on 10′ December, 2018. The participants ...

Has the UK ban on gender stereotyping really changed advertising and marketing? Digital Arts OnlineShutterstock's global survey on diversity in the imagery used by brands shows the UK leading the way - but there's still a way to go.

Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns Baltimore SunMaryland Gov. Larry Hogan's former communications director and deputy campaign manager is joining an Annapolis-based advertising and strategy firm that ...

Woman writes open letter to tech companies about advertising after her son is stillborn The IndependentA woman has written a heartbreaking open letter to tech companies after she continued to receive infant and motherhood advertisements despite her son being ...

Facebook, Google not advertising industry's biggest problem The Australian Financial ReviewFacebook and Google are at the "lower end" of an online advertising fraud epidemic which is costing businesses $19 billion a year, and regulation must extend ...

4 Ways Agencies Can Be More Transparent in Their Advertising AdweekIt's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...

HCM City to auction bus advertising space again VietNamNet BridgeThe three unsold packages for leasing advertising space on HCM City public buses will be put up for auction for a fourth time this month following three earlier ...

This new deep fake video is both advertising and art Fast CompanyAward-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.

PG&E Sued for Spending on Advertising Instead of Fire Safety BloombergPG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...

In-Feed Native Ads: Measuring Native Advertising ForbesThe onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.

Amazon Advertising Options Guide: What Marketers Need to Know Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.

Clear Channel secures 10-year advertising contract with San Diego Airport Passenger Terminal TodayOut-of-home advertising specialist Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO), has won a 10-year contract with San Diego ...

Dog racing will not be saddled with advertising ban The TimesGreyhound racing and horse racing will be exempted from a voluntary ban by bookmakers on advertising during live sports broadcasts before the 9pm ...

UK betting firms back live sports advertising ban The GuardianOnline gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.

Universal Music India appoints Shantanu Gangane as VP, Marketing ETBrandEquity.comShantanu Gangane will be primarily responsible for growth of international and domestic *content* uptake while closely working with brands and partners.

The Best Target For Addressable TV Advertising Is Not The One You Think ForbesAs television advertising moves towards digital-style targeting, with the ability to serve up ads to people who fit a certain demographic profile, it's worthwhile to ...

Death is not always deadly in advertising The Globe and MailThe Globe's bimonthly report on research from business schools. Media and pop culture are rife with representations of death. Through crime and drama shows ...

Interactive ads will be the new face of display advertising Nieman Journalism Lab at HarvardCall them irritating data guzzlers, but native rich-media ads will play a significant role in reviving display advertising across the internet in 2019. Display ...

Advertising's Next Frontier: Your Smart Home ForbesAdvertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...

Peps industries to reposition the brand as the ‘DreamMaker’ ETBrandEquity.comPeps Industries Pvt. Ltd. announced its new brand positioning - 'DreamMakers'. In line with its core brand philosophy to help Indians sleep better and as a part of ...

Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich Washington ExaminerA restaurant near the campus of Clemson University has upset students. Their grave error? Naming one of its sandwiches the “Tijuana Chicken Sandwich.”

Christmas TV advertising campaign launched by Accurist WatchProBritish watch brand Accurist, which is part of Time Products, has launched its new Christmas TV advertising campaign. It started at the end of November and will ...

Charlatans advertising cure for cancer may face jail time The TimesPeople who profit from advertising bogus cancer cures could face prison under proposed legislation. Kate O'Connell, the Fine Gael TD, has introduced a bill that ...

Why advertisers are tracking your emojis Vox.comIt's not just your Google keywords or your gender and location anymore. Advertisers are developing ads to target consumers based on the emojis they use.

Camp Fire lawsuits target PG&E for advertising about its safety work San Francisco ChroniclePacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...

Music in advertising: The bond between brand and music Marketing News Media UpdateMnemonics might not be in everyday conversation, but they are integral to the advertising process, says Adam Howard, owner of Howard Audio.

Congress May Have Fallen for Facebook’s Trap, but You Don’t Have To The New York TimesIn recent weeks, Facebook confronted yet another privacy scandal, in light of leaked court documents suggesting that its staff discussed the idea of selling user ...

WATCH: Surf Life Saving Australia launches new summer safety advertising campaign myGC.com.auEVERYDAY Australians impacted by dangerous rips have fronted Surf Life Saving Australia's new summer safety advertising campaign, urging all beach goers ...

Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product ForbesAn innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...

Streamlining App Advertising Pays Off 12/13/2018 MediaPost CommunicationsThis past April, the Interactive Advertising Bureau's Tech Laboratory put out guidelines designed to nix the need for multiple SDKs from third-party viewability ...

Opinion | Advertising shift to digital media affects print LivemintAmardeep Singh, CEO of the IPG Mediabrands digital media agency, Interactive Avenues, is flooded with queries from his clients on digital media possibilities ...

UK government spent most on Facebook political advertising POLITICO.euUK government spent almost £97000 on ads seeking support for its Brexit deal.

Thrive Global India launches its editorial campaign 'Believe' ETBrandEquity.comThrive Global India, the behavior change media and technology company, launched its editorial campaign “Believe”, which will tell extraordinary stories of ...

Advertising board dismisses complaint over KFC’s offline joke advert Briefly.co.zaThe Advertising Regulatory Board (ARB) has dismissed a complaint against the KFC's "offline joke" commercial. Two complainants had argued that the ad ...

Amazon product ads evolution: A harbinger of Amazon local advertising? Search Engine LandGoogle is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...

Advertising Sales Executive job, Cape Town Bizcommunity.comHighbury Media (Pty) Ltd is SA's largest independent magazine and digital publishing company responsible for some of the country's best-performing titles.

The big lessons of political advertising in 2018 The Conversation - USThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over. As co-directors of the Wesleyan ...

Industry stalwart Sagar Mahabaleshwarkar joins Contract Advertising as chief creative officer afaqsContract Advertising has announced the appointment of Sagar Mahabaleshwarkar as the chief creative officer. With over three decades of experience across ...

What this advertising agency learned by opening a coffee shop in Locust Point Technical.ly BrooklynPlanit president and cofounder Matt Doud on why the company opened Order & Chaos Coffee as a part of its new office. What this advertising agency learned by ...

Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel The TelegraphBritain's biggest online pharmacy advertised on Russia's Kremlin-sponsored television station, which was accused of spreading propaganda over the attempted ...

Online advertising has alienated our most valuable asset – the consumer The DrumIt's an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved ...

10 advertisements that broke the internet in 2018 702Some were good, some were great, many were just plain awful. They all went viral.

Facebook testing search advertising as new revenue stream Seeking AlphaFacebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.

2018 Agency Network of the Year winners | Advertising Campaign Asia-PacificHere are the winners for the 2018 Campaign Asia-Pacific Agency Network of the Year awards, which were handed out tonight in a ceremony in Singapore.

IGRG rubber stamps 'whistle-to-whistle' advertising ban EGR GlobalThe 'whistle-to-whistle' gambling advertising ban has been ratified by the Industry Group for Responsible Gambling (IGRG), paving the way for the ban to be in ...

Gillian Brockell pens open letter about Facebook advertising after stillbirth. MamamiaA journalist has penned a heartfelt open letter to tech companies urging them to change the way they target advertising to pregnant women. Late last month ...

Boohoo 'broke advertising rules', BBC Watchdog finds BBC NewsThe BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.

Sky chief outlines the 'inconvenient truth' about gambling advertising The DrumSky chief executive Stephen van Rooyen has taken aim at plans by the Remote Gambling Association (RGA) to implement a 'whistle to whistle' advertising ban ...

Centre spent over Rs 52 bn in advertisements since 2014-15: MoS Rathore Business StandardThe central government has spent over Rs 52 billion in advertisements through electronic, print and other media since 2014-15, Lok Sabha was informed today.

Open Measurement Software Development Kit for Mobile In-App Advertising Gains Global Adoption, Enabling Viewability Measurement on 2 Billion Devices Globally Business WireThe IAB Technology Laboratory's Open Measurement Software Development Kit (OM SDK) has achieved tremendous support by measurement companies, ...

SO&U Takes the Lead with 23 Awards at the Lagos Advertising and Ideas Festival – LAIF BrandspurngSO&U Limited, one of Nigeria's leading Creative Agencies continues to maintain its creative lead as the agency recorded groundbreaking wins with 23 awards ...

Google India launches a new shopping search experience ETBrandEquity.comNew experience available via a shopping home page, shopping tab in Google Search and style search in Google Lens.

High court wants BBMP to verify advertisers' claim Deccan HeraldPaving the way for the complete removal of flex banners and boards across Bengaluru, the High Court of Karnataka on Wednesday directed the BBMP to verify ...

Grand coalition-agreement Clause 219a: SPD device when the advertising ban for abortions under pressure The News Article InsidersWith the compromise proposal of the Federal government over Changes to the controversial ban on the advertising of abortions, the SPD is in a difficult position.

Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help? ForbesOnline Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...

Cancer society calling on province to ban promotion, advertising of e-cigarettes Regina Leader PostConcerned about youth vaping, the Canadian Cancer Society is calling on the province to ban promotion and advertising of e-cigarettes.

Discovery: Advertising Impact Minimal, Buy The News Seeking AlphaDiscovery's stock sold off sharply as its TV ratings dropped 11%. Advertising revenue growth guidance reduced to 2-3% from 3-5% for Q4 2018. The financial ...

The Pitch: Advertising and marketing news for 12.11.18 RichmondBizSenseSpang produced a TV campaign for national retail chain Ulta Beauty. The holiday-themed spots for New York-based McCann were shot in Warsaw, Poland, and ...

Advertising has an aegism problem | Agency News AdAge.comIn advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.

6 Ways to Boost Year-End Sales Without Spending a Cent on Advertising Inc.The crucial holiday shopping period from Thanksgiving through Cyber Monday was less flush for businesses this year. But chin up, the season overall is longer ...

Ericsson releases its 10 hot consumer trends for 2019 ETBrandEquity.comEricsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology ...

Chrome 71 stomps on abusive advertising Naked SecurityGoogle shipped version 71 of its Chrome browser yesterday featuring a raft new security measures alongside fixes for 43 known issues.

TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE) VarietyHulu and AT&T are set to launch technology in 2019 that will place a full-motion video ad on screens when viewers pause TV selections.

Festive advertisers dump TV for online media The GuardianUK advertisers are cutting almost £44m from their TV ad campaign budgets in the run-up to Christmas, as a shift in focus to targeting shoppers on digital media ...

#Newsmaker: Sean Donovan on TBWA's outstanding year Bizcommunity.comTBWA\Worldwide has been named Adweek's 2018 Global Agency of the Year based on the strength of its creative product...

Digital influencers have changed advertising. They're changing journalism, too. Columbia Journalism ReviewIt's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...

Social Networking Advertising Market to Witness Huge Growth | Facebook, LinkedIn, Google Edition, Twitter, WeiBo, Tencent Tribune UpdatesA new research report is published by HTF Market Intelligence on 'Global Social Networking Advertising Market Insights by Application, Product Type, ...

Online gambling advertisement is becoming more popular than TV Bulawayo24 NewsAfter lawmakers in many countries prohibited gambling advertising on television, it was pushed into online spaces. And it was precisely in the network where it ...

YouTube drops paywall from some Originals, explores advertising Marketing LandIn a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...

Rideshare advertising startup Firefly launches with $21.5M in funding TechCrunchFirefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...

eBay customer? Check the Advertising Preferences! Ghacks Technology NewsIf you are an eBay customer, either as a seller or buyer, you may want to check the advertising preferences on the site if you have not done so in the past.

Burger King’s 1-Cent Whopper Is a Taste of the Robocar Future WIREDWith the spread of self-driving technology, gimmicks like the Whopper Detour will become much more pervasive—and a little bit creepy.

transcosmos Wins "Japan Advertising Cloud Agency of the Year" Award AiThoritytranscosmos inc. is proud to announce that the company received the “Japan Advertising Cloud Agency of the Year” award in the Adobe-product sales ...

Piyush Pandey: lessons in life and advertising from Ogilvy's new global creative chief The DrumThe Drum meets Ogilvy's recently named global chief creative officer, and replacement to Tham Khai Meng, Piyush Pandey.

The future of advertising is not just martech but a re-emphasis on branding The DrumI believe the next stage of advertising will see the re-emphasis on branding. Marketing tech has become in vogue and it has its role but in a world dominated by ...

Street Fighter 5 has in-game advertisements now, and they’re as hilariously stupid and inept as you’d expect VG247Capcom just added in-game advertisements to Street Fighter 5 – and if they weren't so gross they'd actually be pretty funny. A few days ago, Capcom ...

Showing 1 - 10 of 363 Articles

« Previous

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37

Advertising Advertising