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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Forbes

The Real Return Of Super Bowl Advertising Since 1967
Forbes
Or, more specifically, the fact that advertisers have been willing to pay much more over the years for relatively fewer eyeballs. During the first 51 Super Bowls, the average cost of a 30-second commercial during the game has increased to $5.13 million ...
NFL apologizes for Facebook promo advertising Vikings-Patriots Super BowlAwful Announcing
LOOK: The NFL is already advertising a Patriots vs. Vikings Super BowlCBSSports.com

all 3,425 news articles »

Forks Forum

Social Media Advertising Opens the Doors to New Customers
Forks Forum
It's fairly safe to say that social media has changed our lives. Networks like Facebook, Twitter, Instagram and Snapchat have opened up new ways to communicate and share our passions and daily lives. As a result, they have attracted hundreds of ...

and more »

Business Insider

What you need to know in advertising today
Business Insider
Oath promises it can help advertisers who are tired of the Google-Facebook duopoly by using its vast pool of data for ad targeting. And now it's getting more help in that fight. The Verizon-owned division — an amalgamation of digital media assets ...

and more »

New York Times

As Facebook Changes Its Feed, Advertisers See Video Ambitions
New York Times
Facebook made waves in the media industry with its recent announcement that it would put a new focus on “meaningful social interactions” with close friends and family in its News Feed — the column that people scroll through when they open the site ...
Mark Zuckerberg - One of our big focus areas for 2018 is... | FacebookFacebook
News Feed FYI: Helping Ensure News on Facebook Is From Trusted Sources | Facebook NewsroomFacebook Newsroom

all 156 news articles »

TechCrunch

2018 might be Amazon's year to take a leading role in online advertising
TechCrunch
Few people have a better overview of the tech economy than Sir Martin Sorrell, the co-founder and longtime CEO of the world's largest advertising company, WPP. With WPP's over 200,000 employees and a $75 billion media book, Sir Martin has a uniquely ...

and more »

The Advertising Message Is Clear: Buy WPP and IPG
Morningstar.com
We think WPP and IPG will continue to be major players in the growing and ever-changing advertising space. We foresee further growth in digital advertising, and even though Google (GOOG)/(GOOGL) and Facebook (FB) are emerging as dominant players, we ...


Forbes

The Advertising Equation Isn't Broken, It's Incomplete
Forbes
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Jonathan David Lewis. Jonathan David Lewis is a partner and strategy director at McKee ...


MarTech Series

Five Key Trends for Programmatic Advertising in 2018
MarTech Series
district m If 2017 was the year of debate in digital advertising, 2018 needs to be the year of action. The industry has expressed its strong concerns about issues like ad fraud, brand safety, and transparency. This pressure has forced the industry to ...

and more »

NYF's International Advertising Awards Adds Sports Category
Sports Video Group
Sports is getting its own spotlight at New York Festivals, which has added a new competition to its International Advertising Awards. The 2018 Advertising Awards Sports will honor all facets of advertising, marketing, sponsorships, and creative ...


PALIO and GSW to Operate as Singular Advertising Powerhouse Under GSW Brand
GlobeNewswire (press release)
“Unprecedented changes in the healthcare market require constant evolution to continuously bring customers unparalleled strategic and creative solutions,” said Foster-Storch. “Bringing together PALIO and GSW under one brand creates an advertising ...

and more »
Google News
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Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

In part one of this article we discussed the importance... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it... Read More

Whats The Frequency?

The more things change, some say, the more things stay... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

How Do People Know Youre in Business?

One of the most important things to do now that... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

Business Ideas: 5 Uncommon Ways To Generate More Online Business

Sometimes, it is not an obvious business idea that will... Read More

The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More

How to Know if Direct Mail Will Work for Your Business

Here's a great lesson that applies to direct mail. Ready?... Read More

Yellow Pages Ads - Buying Secrets

Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More

B2B Marketing Health and Elder Care Services

Quality Care Options is an established company advocating for the... Read More

Electronic Score Boards

Wide range of electronic Key venues around the globe has... Read More

Media, the Internet, Yellow Pages, and Your Business

If you are reading this article, chances are you could... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

How To Make A Fortune With FREE Advertising!

How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More

What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool... Read More

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising... Read More