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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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The Verge

GM's data mining is just the beginning of the in-car advertising blitz
The Verge
The goal was to determine the relationship between what drivers listen to and what they buy and then turn around and sell the data to advertisers and radio operators. And it got really specific: GM tracked a driver listening to country music who ...


Washington Post

How to Get Ahead in Advertising? Drastic Measures
Washington Post
There was a certain irony last week when advertising doyen Martin Sorrell dubbed WPP Plc, the ads and marketing giant he spent 33 years building, as “a legacy business.” Skipping over the fact it is his own legacy, he is broadly correct. But it's not a ...


Entrepreneur

7 Tips for Effectively Allocating an SMB Advertising Budget
Entrepreneur
Last year, according to Statista, 47 percent of small businesses surveyed budgeted less than $10,000 for marketing and advertising. Some 25 of them spent up to $100,000, 11 percent spent up to $500,000, 7 percent spent up to $1 million and 8 spent even ...


CNBC

Sprint sells mobile advertising unit to InMobi
CNBC
Oct 17 (Reuters) - Sprint Corp has sold the mobile data and advertising company it created in 2012 to InMobi, which provides technology for marketers, in an all-stock deal, the companies said on Wednesday. The fourth-largest U.S. wireless carrier by ...
InMobi Buys Sprint's Mobile Advertising Unit, Forms Strategic PartnershipECNmag.com
Sprint sells Pinsight Media to InMobi, inks new advertising partnershipTelecompaper
Marketing Platform Player InMobi To Acquire Sprint's Mobile Advertising BusinessCRN
InMobi
all 56 news articles »

Forbes

Beyond Ad Tech: How Changes In The Advertising Landscape Have Made Content King
Forbes
Many consumers today have rocky relationships with advertisers. Shifts in the advertising technology industry over the past several decades have led to higher instances of false advertising and fraud, leaving consumers wary. New digital technologies ...


Mashable

YouTube just made TV advertising more affordable than ever
Mashable
TV advertising is notoriously expensive. YouTube just changed that. YouTube has announced it's now letting advertisers run campaigns that specifically target users watching YouTube on television screens. The video giant has just launched a “TV screens ...

and more »

Forbes

Bringing Creative Back Into The TV Advertising Equation
Forbes
As many of you may know, I spent the first half of my career working as an advertising copywriter/creative director. It's given me a strong appreciation for the value that “creative” brings to the advertising process, along with a frustration that ...


ZDNet

AR advertising is an intrusive, cross-platform mess. Can this startup help?
ZDNet
An AR advertising technology startup called CameraIQ, which offers a suite of tools that enable brands to create AR marketing experiences for customers, today released a social distribution solution that allows AR content to be posted across competing ...

and more »

Business Insider

What you need to know in advertising today
Business Insider
Facebook will now show who exactly is paying to swing people's votes through online political advertising. Similar to changes rolled out in the US, Facebook will label ads as they appear in its News Feed and archive all political ads in a searchable ...

and more »

Engadget

Facebook's political ad system still allows anonymous advertising
Engadget
In May, Facebook began requiring political ads in the US to disclose who paid for them and those purchasing political ads to verify their identities. Both moves were meant to address some of the issues highlighted by the 2016 presidential election ...

and more »
Google News
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Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that... Read More

Advertising Agency In Boston: Tips and Tricks

The big news on Wall Street last year was the... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

The Principle Of Advertising Online

Advertising online is very similar to advertising in any environment.... Read More

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that... Read More

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the most popular forms... Read More

Does Post Card Advertising Really Work?

You've decided to try advertising your business with post cards.... Read More

Whats The Frequency?

The more things change, some say, the more things stay... Read More

Ten Secrets for Getting FREE Advertising

The opportunities for getting free advertising for yourproduct or services... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

Indoor LED Displays

To promote the audience, staff, customers and other people the... Read More

Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business;... Read More

Cable Ads 5 Bucks!

Cable has grown from 13 houses connected together in 1948... Read More

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you're a retailer and the only kind of advertising... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities... Read More

Lamination of Signs

I suspect that everyone has an idea of what lamination... Read More

Diamonds Are For Evil

The task of executing successful advertising campaigns for products made... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Dont Be a Secret Agent

This tactic of the game was hard for me to... Read More