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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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CNNMoney

AT&T, fresh off its WarnerMedia deal, unveils new advertising business
CNNMoney
The idea, AT&T CEO Randall Stephenson said, is that "if you can make the premium video side operate and behave more like the digital side, people will invest more and be excited about the advertising model on that side." In the not-too-distant future, ...
AT&T Unveils Xandr, Its Answer To The Future Of AdvertisingAdExchanger
AT&T names new advertising company "Xandr"Axios
AT&T unveils new advertising businessKXLY Spokane

all 76 news articles »

CNBC

Google is ending its sweeping ban on cryptocurrency-related advertising
CNBC
Google is ending its sweeping ban on cryptocurrency-related advertising. 20 Hours Ago. Google announced it was ending its ban on cryptocurrency-related advertising. The updated policy allows for advertisers all over the world, but the ads can only run ...


The Verge

Google to allow certain cryptocurrency advertising next month
The Verge
Google will resume accepting cryptocurrency-related online advertising after previously banning such ads earlier this year, according to a report from CNBC today. Lifting the ban will allow regulated crypto exchanges to purchase ads through Google's ...
Breaking: Google to Reverse Crypto Ad Ban for Exchanges Advertising in US, JapanCointelegraph
Google relaxes its stance on crypto-related advertisingThe INQUIRER
Google ends cryptocurrency ad ban — but only for certain kinds of adsCNBC
Xinhua -City A.M. -ZyCrypto
all 207 news articles »

Business Insider

What you need to know in advertising today
Business Insider
On Monday night, Kevin Systrom, CEO of the Facebook-owned photo-sharing app, announced that he and fellow cofounder Mike Krieger were departing the social media firm. His statement came after a report from The New York Times that the duo had quit, ...
Statement from Kevin Systrom, Instagram Co-Founder and CEO – Instagram - Instagram PressInstagram
Instagram's Co-Founders to Step Down From CompanyNew York Times
Instagram Founders Depart Facebook After Clashes With ZuckerbergBloomberg
Twitter -American Civil Liberties Union
all 2,321 news articles »

Digiday

Outdoor advertising braced for its programmatic moment
Digiday
Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector, despite taking on more of the characteristics inherent in digital advertising.


Easy Visual Launches App For Targeted Advertising Reach Through Smartphones
Odessa American
Recentresearch indicates that consumers spend 25% of their total offline and online media consumption time on mobile phones. However, advertisers spend only 12% of their budgets on mobile ads. Mobile advertising is unappreciated by some brands and it ...


Recode

Billboards — yes, billboards — are having a heyday in a digital world
Recode
But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday. Ads on billboards, buses and at venues like baseball stadiums are expected to see record spending this year. Worldwide ad spend on so-called “out-of-home ...


Future of Mobile Advertising – How EasyVisual Launched Mobile App for Brands Promotion
MarTech Series
More companies are willing to use mobile devices as a new advertising channel for reaching their target audience and there are technologies that can help to do so. Advertising network EasyVisual has announced the launch of Banners App on September 9th ...

and more »

RichmondBizSense

The Pitch: Advertising and marketing news for 9.25.18
RichmondBizSense
Barber Martin Agency released its latest campaign for Virginia Lottery. The “Spin on Scratching” campaign includes a 30-second TV spot featuring longtime game show host Wink Martindale hosting a game show in the middle of a convenience store to ...


MarTech Series

Bold Ideas Need a Bold Platform to Push Out-of-Home Advertising Forward
MarTech Series
The Outdoor Advertising Association of America (OAAA) and its members have initiated a national out of home (OOH) campaign designed to inspire and excite the ad industry about OOH's power, value, and significance in today's digital world.

Google News
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How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is... Read More

God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator... Read More

The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it... Read More

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline.... Read More

Business Ideas: 5 Uncommon Ways To Generate More Online Business

Sometimes, it is not an obvious business idea that will... Read More

Why Your Ad Failed

So you spent good money on an ad, put it... Read More

Media Savvy - How To Lead, Persuade And Influence

The ability to lead, persuade and influence are integral skills... Read More

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends... Read More

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production

Touring is a bands greatest opportunity for success. But, touring... Read More

A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!

FACT: Most people don't spend anywhere near enough time on... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Promotional Vehicles

It is difficult to miss a Hummer, but how many... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from... Read More

Advertise Where Its Forbidden To

The most common way to drive people to your business... Read More

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for... Read More

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over... Read More

Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that... Read More

Forgot The Ad Budget? Dont Panic!

Bob is excited about his new business. He secured funding.... Read More

Small Cards, Big Ideas: Alternative Uses for Business Cards

Aggressive business card marketing isn't about handing your business cards... Read More

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More