Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


San Francisco Chronicle

Open up the black box of political advertising
San Francisco Chronicle
Those who would challenge false, hateful or misleading advertisements are rendered mute. They don't know what's been said, or to whom, because micro-targeted advertising happens out of public view. It's only through the efforts of diligent reporters ...
Mark Zuckerberg backs stricter vetting on political advertising after Russian ad purchasesWashington Examiner
Democratic senators preparing bill to deal with online political advertisingCNNMoney
Facebook Wants to Self-Regulate Political Advertising, Provide Russian Ads to CongressVariety
The Hill -BBC News
all 750 news articles »

Best of the week: Safari update underscores Apple's ambivalence about advertising
Digiday
Six ad industry groups wrote in an open letter to Apple last week that the move will sabotage the internet's economy. But because Apple makes most of its money from selling devices, unlike Google and Amazon, which bring in revenue from advertising ...


Business Insider

Adobe has hired a media buying veteran to help ramp up its advertising bona fides
Business Insider
At Adobe, his task will be to explain to the ad world why Adobe's one-stop shopping approach to digital advertising — the company offers brands tools for ad buying, data management, making ads and connecting with existing customers — is better than ...

and more »

The Indian Express

Apple has done a horrible job advertising the iPhone 8
BGR
Let's say you have an iPhone 7 or an iPhone 6s, what are the benefits of upgrading to the iPhone 8? It's an important question that Apple has curiously and clumsily failed to answer. Sure, tech heads who intently watched Apple's keynote last week can ...
iPhone 8 Durability Test - BEND TEST - Glass Scratch Video!YouTube
Apple admits to Apple Watch LTE problems just before it shipsThe Verge
Apple Watch Series 3 with LTE review: missed connectionsThe Verge
iFixit
all 510 news articles »

The Tech Takeover of Advertising in One Chart
Visual Capitalist (blog)
But, despite these other initiatives and some diligent messaging, make no mistake – both Alphabet and Facebook are media companies that get their money from one source. Advertising makes up the vast majority of their business, and they've both become ...

and more »

STLtoday.com

Twitter won't run an anti-abortion group's paid advertising unless it scrubs its website of 'sensitive content'
STLtoday.com
In a letter to Twitter, attorneys for Live Action, known for its undercover investigations of abortion clinics, allege the social media platform wrongly applied its policies to censor advertisements that contain ultrasound images of fetuses, promote or ...

and more »

Forbes

Debunking Myths: Don't Count Out Traditional Advertising Channels; Embrace Them
Forbes
The widespread belief that web and social media ads are giving a higher ROI than the "old-fashioned" TV, press, and radio advertising is a costly myth. The myth hinges on the belief that the more precise targeting achieved by digital advertising not ...


The Disappearance Of Advertising-Supported Media
MediaPost Communications
What you will not see if you follow this link is advertising or sponsorship. No ad interruptions, no “brought to you by,” not even a sponsored message from the four-wheel drive cars journalists drove through the rough terrain or the hotels where they ...


Supermarket News

Albertsons taps Burgstahler as advertising VP | Supermarket News
Supermarket News
Albertsons Cos. on Thursday said it has appointed Guy Burgstahler as the its new VP of advertising. Burgstahler previously served similar roles with retailers ...

and more »

Advertising Week 2017 to Ring The Nasdaq Stock Market Closing Bell
GlobeNewswire (press release)
Advertising Week – the world's largest gathering of industry leaders across advertising, technology, business, entertainment, marketing, media and social good – kicks off its 2017 conference in New York this week and will visit the Nasdaq MarketSite in ...

and more »
Google News
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100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain.... Read More

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More

8 Low Cost Ways To Advertise, Promote and Market Your Business

We all are looking for ways to market our businesses... Read More

Promote yourself on radio for free

Unless you have become extremely popular in your personal or... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is... Read More

Printing - How Do I Buy It?

Why should I care where I get my printed material... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More

The TV Shoot, The Spoiled Brat, And A Painful Lesson

It was two days before our shoot. I was in... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

In part one of this article we discussed the importance... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities... Read More

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs... Read More

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking... Read More

Diamonds Are For Evil

The task of executing successful advertising campaigns for products made... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More

Moving Message Board

Moving message boards are used in the areas where continuous... Read More

Does Post Card Advertising Really Work?

You've decided to try advertising your business with post cards.... Read More

If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret

A few years ago, I analysed the statistics of where... Read More

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that... Read More

How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

There should only be one, over-riding reason why you're doing... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin... Read More

Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy

Response rates to Yellow Page advertising are decliningThere's no getting... Read More

Testing Headlines

A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More