Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

CBS Sees Primetime, Late-Night Advertising Gains From Upfront (EXCLUSIVE)  VarietyDespite an array of new video options, Madison Avenue is still placing big bets on one of its standbys, fueling upfront surges at CBS.
Gender stereotypes in advertising have been banned in the UK  Vox.comThe British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."
Doctor suspended for advertising about remedies for ailments  Business StandardIn a first such action, the Travancore Cochin Medical Council has suspended for a month the registration of an Ayurvedic doctor after finding him guilty of ...
What advertising means in the age of spatial computing  EconsultancyAdvertisers have long been experimenting with spatial computing. Sam Huber of Admix looks at what the near future may hold for ads in VR and AR.
What if We All Just Sold Non-Creepy Advertising?  The New York TimesThe big ad-tech companies know how to sell ads without damaging privacy, but they choose not to.
Targeted TV Advertising Is Taking Off  The Wall Street JournalStreaming platforms allow companies to tailor their marketing to a bigger audience and with more precision than ever. That's causing advertisers to rethink their ...
From Exploitation to Collaboration: Nasdaq-Listed Firm’s Vision for the Future of Advertising  CointelegraphA Nasdaq-listed company says it is offering a blockchain-enabled alternative to “centralized authorities that perpetuate ad fraud, waste and abuse.”
Behavioural advertising is out of control, warns UK watchdog  TechCrunchThe online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...
Women's Sex Toy Startup Sues MTA Over 'Double Standard' in Advertising Rules  FortuneDame Products sued New York's MTA after it rejected an ad campaign for Dame's sex toys geared toward women.
Advertisers and digital media companies form a new Global Alliance for Responsible Media  TechCrunchMany of the major players in online advertising have come together to create an organization called the Global Alliance for Responsible Media, which is ...
Price extensions now supported in Microsoft Advertising Editor  Search Engine LandPrice extensions launched in Microosoft Advertising a little over a year ago, allowing advertisers to show products and pricing in text ads in mobile and desktop ...
APEX ARC Committee Aims to Double Size of In-Flight Advertising Market  APEX MediaThe in-flight advertising industry is currently worth around $200 million. But it's still a tiny fraction of the $600 billion global advertising market. APEX's Airline ...
The Young Turks Says It Will Turn Down Advertisers That Don't Fit Its Values  ForbesThe Young Turks, the long-time left-leaning online media site, said it will only take advertising dollars from companies that align with its own values. "What I want ...
Google’s Ad Dominance Explained in Three Charts  The Wall Street JournalGoogle is the major force at every layer between advertisers and websites, one reason the Justice Department is laying the groundwork for potential antitrust ...
Vivendi's Havas buys U.S. advertising company Battery  ReutersFrench advertising firm Havas, part of media group Vivendi, has agreed to buy Battery, a fast-growing U.S. ad company whose clients include Netflix.
Cannes Lions: Is advertising bridging the digital vs traditional divide?  The HinduWith the 2019 Cannes Lions International Festival of Creativity underway, a look into the jugalbandhi between the traditional and digital in the advertising world.
Advertisers Are Wary of Breaking Up Google and Facebook  Wall Street JournalAdvertisers have griped about the power Google and Facebook wield over the digital ad market. But they are generally wary of breaking up the tech giants.
Digital brand-advertising measurement needs to mature to justify increasing spend  The DrumThe unstoppable march of digital ad spend is a well-documented tale, with IAB recently noting “landmark” growth of more than 20% year over year. With many of ...
Mobile Marketing and Advertising Tech Company Vehicle Relaunches as Sinch Engage, Setting a New Standard for Personalized, Relevant Customer Engagement  Yahoo FinanceSinch, a global leader in cloud communications for mobile customer engagement, today launched Sinch Engage, a new business unit focused on mobile ...
Instreamatic Partners with jācapps to Accelerate the Reach of Dialogue Advertising – and Better Ad Engagement – into Audio-Centric Mobile Apps  GlobeNewswireWith Instreamatic integrated into the jācapps mobile app platform, all jācapps clients are able to easily leverage fully-measurable interactive voice ads within ...
How Facebook's Libra Will Turbo-Charge Its Ad Empire  FortuneFacebook has revealed the details of its Project Libra crypto coin, an ambitious plan to bring digital currency like Bitcoin to billions of people worldwide. The plan ...
Google Lets Advertisers Promote YouTube Live Streams as Display Ads  Search Engine JournalGoogle is introducing a new ad format that lets marketers run YouTube live streams in display ads. Live stream ads can appear anywhere Google's display.
The Changing Culture Of Media Advertisements  ForbesHow has advertising from television to the internet changed how we view advertising over the years and how have our viewing expectations informed how ...
Gender Stereotypes Banned in British Advertising  The New York TimesNo more commercials showing men struggling to do a load of laundry, or asking women if they are “beach body ready.”
Men found more represented than women in Mars' advertising  Marketing InteractiveMars will begin approaching its advertising "with a new lens and deeper commitment" to close the gap on gender representation and stereotyping in its ...
Mars's three-point strategy to improve gender equality in its advertising  Marketing WeekMars has outlined a three-part strategy to help improve gender equality in its advertising as it looks to “positively influence” society and “shape culture in a ...
Online Advertising for Big Brands Gets ‘Ugly’  The Wall Street JournalA lo-fi aesthetic spawned by amateurs spreads to big marketers trying to connect with their audience.
Project OAR’s bid to standardize addressable TV advertising moves into phase two  DigidayFor Project OAR to become the industry standard for how addressable TV advertising works, the organization needs as much support as it can get.
Spotify now allows advertisers to specifically target podcast listeners  The VergeSpotify announced today that advertisers can now target ads based on the podcasts that people listen to. This means that unlike before, where advertisers could ...
What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts  ForbesLast week, a ban came into force for adverts featuring harmful gender stereotypes. As advertisers descend on Cannes for the industry gathering, Cannes Lions ...
Netflix is going to get ads sooner or later, say executives from Hulu and NBC  CNBCNetflix has long been resistant to advertisements, but rival executives predict that stance will change.
Advertising may make people miserable, but it still has its uses  The EconomistWorkers keen to buy more luxury goods keep toiling away.
10 essential things to keep in mind when advertising to millennials  AMEinfoMillennials can prove to be quite the illusive bunch for traditionally-minded advertisers, but like any other geenration, you need to understand how they see the ...
'My personal favorite was when Flo Rida played for AOL': Inside Advertising's Favorite Live Performers  DigidayFrom Lady Gaga to Rick Ross, see which live performers have become "ad-famous" for making the event rounds.
NT native wins National Student Advertising Competition  Niagara Frontier PublicationsCarlie McClinsey of North Tonawanda was part of the Ithaca College Ad Lab team that won the American Advertising Federation's National Student Advertising ...
Facebook COO Sheryl Sandberg: Striving for Equality in Advertising Is Not a Trade-Off  AdweekThe Cannes Lions panel highlighted campaigns that work.
AdScribe supports Publitalia '80 for HbbTV advertising launch  Broadband TV NewsTargeted advertising is to be presented to Italian viewers that have compatible HbbTV devices. The *service* is being launched by Publitalia '80, the advertising ...
Creativity At Cannes, Amazon's Twitch makes its pitch to advertisers  Fast CompanyAmazon's popular gaming streaming *service* (and a whole lot more) is live, interactive, community-based, and full of young people. What's not to like? Well, it's ...
How advertising can repurpose itself to serve cities in more sustainable ways  Phys.OrgNoisy, ugly and dirty. Advertising has polluted cities, annoyed consumers, and jeopardised its own existence. Beyond a mass-media cacophony, brand ...
Big Pharma Pushes Back In A Lawsuit Over Advertising Medication Pricing  American Council on Science and HealthPredictably Big Pharma is pushing back against including prices in their advertisements. Their lawsuit and the testimony of the expert make a good case - for not ...
Digital vs traditional advertising 2019  Cambridge NetworkMagazine adverts vs digital adverts: - are you using these channels correctly to grow your business?
At Cannes, Comcast urges TV industry to expand addressable advertising  AdAge.comComcast is working with Cox and Charter to open up more addressable inventory.
20 Women Leaders in Media, Marketing and Advertising on the Ultimate Power Meal  AdweekTheir dream dinner-party guests are a surprising, inspiring who's who of female achievement.
Papa John's Advertising/Marketing Gets $80 Million Infusion 06/21/2019  MediaPost CommunicationsPapa John's is adding more fire power to its marketing program, pledging to spend an additional $80 million on ads and related brand initiatives starting in Q3.
#MyTikTokStory: How TikTok is following YouTube’s steps in advertising  The HinduThe occasionally controversial but hugely popular app, TikTok, is eyeing advertisers by diversifying its *content* and following YouTube's footsteps.
Instagram Lets Advertisers Promote Branded Content From Another Channel  Inc.Retailers can create ads using organic posts from other channels that have branded *content*.
Honesty is the best (financial advertising) policy  mUmBRELLA*For too long, financial advertising has been filled with cliches that don't ring true to your average customer. But if financial advertisers stopped the hyperbole and ...
NBCUniversal offers refunds to programmatic advertisers following ad insertion error  DigidayNBCUniversal has notified advertisers of an error that may have led to the wrong advertisers' video ads running on the TV conglomerate's...
Advertising spend will grow 11.4% to ₹69, 690 crore in 2019: Dentsu  LivemintAdvertising spend in India is expected to rise 11.4% to touch ₹69, 690 crore in 2019, according to an estimate by Dentsu Aegis Network (DAN). This is higher ...
Browser Privacy & Advertising: Q&A with Jascha Kaykas-Wolff, Mozilla  ExchangeWireBrowser-level privacy protections have hit the headlines in the last two months, with each of the major internet browsers imposing some level of restriction on the ...
Cannes Lions: Saving advertising by 'hanging out on yachts and gulping putrid rosé'  Mumbrella AsiaFor the 100th consecutive year I did not go to Cannes. But the good thing is, I know exactly what happened and saved myself thousands of dollars. As a free ...
Cannes Lions 2019: This is not the 'doomsday' of advertising - David Droga  Campaign IndiaDavid Droga has said that the sale of his agency to Accenture Interactive two months ago will help Droga5 stay relevant as brands focus on the entire consumer ...
What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry  AdweekWhen Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad ...
Wednesday Sector Leaders: Shipping, Advertising Stocks  NasdaqIn trading on Wednesday, shipping shares were relative leaders, up on the day by about 1.5%. Leading the group were shares of Genco Shipping &.
OpenAP and NCC Media partner to expand advanced advertising on TV  AdAge.comTwo TV groups are coming together to expand advanced advertising. NCC Media—a national ad sales, marketing and technology company—and OpenAP, ...
AdScribe Supports Publitalia '80 to Deliver Next-Generation HbbTV Interactive Advertising in Italy  Multichannel NewsAdScribe's Engage Interactive Advertising Platform Enables Rapid Campaign Creation for Scaled Production and Increased Revenue Growth.
REPORT: Measuring true impact in digital advertising  PhocusWireTravel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, ...
Director, Product Development, Advertising & UX Integrations job with NBCUniversal, Inc. | 399799  mediabistro.comDirector, Product Development, Advertising & UX Integrations in New York , Manager (Supervisor), Web Production, Marketing & Communications with ...
David Droga: this is not the 'doomsday' of advertising  CampaignLiveDavid Droga has said that the sale of his agency to Accenture Interactive two months ago will help Droga5 stay relevant as brands focus on the entire consumer ...
Facebook to Boost Ad Spending as It Tries to Restore Reputation  The Wall Street JournalFacebook may more than double its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other controversies dented the ...
The Wing Lands in Boston and Finds an Advertising Double Standard  FortuneA planned series of subway ads ran into regulatory issues. One ad read, “The World was built for men. The Wing is built for you.”
Against Advertising  Jacobin magazineAdvertisers thrive on perpetuating a system that is ravaging the planet. We can do without them — and a lot of the junk they're trying to sell us. Times Square ...
Advertisers under social media's influence  Economic TimesNEW DELHI: Advertising spending on social media influencers in India by brands is rising — driven by increasing popularity of *content* creators and proliferation ...
Cannes 2019: the big six ponder the future of advertising  CampaignLiveIn a rapidly changing industry, there are, inevitably, some new additions to the old guard at the top of the holding companies, but amid the flux, the measure of ...
Instagram Lets Advertisers Boost Organic Posts as Feed Ads  Search Engine JournalInstagram advertisers can now promote organic posts as ads that appear in other users' feeds.
Bipartisan Group Of News Sites Launch Digital News Alliance For 2020 Election Advertising  The Daily CallerA bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched the ...
Facebook reaches deal with advertisers over bad video metrics  AdAge.comThe social network has agreed to a class-wide settlement over erroneous audience measurements used in ad-buying decisions.
The 'No. 1 Advertising Model For Gen Z': Avatar Maker Genies Raises $15M  BenzingaEarlier this month, billionaires Thomas Tull and Jim Breyer participated in a $15-million fundraising round for the digital avatar company Genies. Benzinga ...
Mars reveals gender bias in own advertising  CampaignLiveMars is urging the industry to better reflect the diversity of consumers in advertising campaigns by revealing research showing its own shortcomings in this area.
Everything we know about Amazon's advertising business  Business InsiderA special edition of the Advertising & Media Newsletter.
Drugmakers sue to stop rule requiring list prices in consumer advertising  MedCity NewsThe Trump administration's decision to require drugmakers to include list prices in their direct-to-consumer television advertisements had already drawn ...
Extinction Rebellion disrupts Cannes Lions; 11 arrests made | Advertising  Campaign IndiaThe protest was organised by members of the French and English teams.
Digital Advertising Trends To Watch In 2019 And Beyond  ForbesEarlier this month the Interactive Advertising Bureau assembled industry professionals for a day-long symposium in New York City. A slate of speakers ranging ...
Why Is Comcast Focusing on Addressable TV Advertising?  Market RealistCable *service* provider Comcast (CMCSA) is looking to develop its addressable TV ad strategies, as its management reportedly believes that TV is the best way ...
Hermes named advertising manager | Local News Stories  Wahpeton Daily NewsDaily News and News Monitor Publisher Tara Klostreich has named Diana Hermes advertising manager of the Wahpeton, North Dakota, operation, effective ...
Cannes Lions bingo: The advertising industry's top buzzwords in 2019  QuartzThe Cannes Lions advertising conference—or, International Festival of Creativity, if you will—takes place this week on the French Riviera. Quartz is again ...
Marketers Turn Up Podcast Advertising  The Wall Street JournalPodcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience ...
Marc Pritchard: Reinventing an advertising world becoming less relevant  AdNewsAt the Cannes Lions International Festival of Creativity, the world's biggest advertiser announces a series of partnerships to reimagine creativity and reinvent ...
72% of LGBTQ+ community believe their representation in advertising tokenistic  The DrumWhile 64% of adults think it's positive for the LGBTQ+ community to be visible in advertisements, a considerable 72% of the LGBTQ+ community think the way ...
Forget advertising, McCann exec says. Pharma marketers need to change the world instead  FiercePharmaAt the Lions Health kick-off, Matt Eastwood, McCann Health's chief creative officer, told healthcare creatives they should think about advertising that “may not ...
Should Brands Leave an Advertising Slot Because Its Show Hosts Are Problematic?  AdweekValues aren't reflected in the subject of a show that your organization's ad appears before or after.
Sex Tech Company Dame Sues NYC Subways Over ‘Sexist’ Advertising Rules  Refinery29The New York subways are plastered with images of sad, drooping cactuses — an image meant to suggest erectile dysfunction in ads for the men's wellness ...
TikTok prepares to woo advertisers at Cannes  Financial TimesThe most hotly anticipated debut at this year's Cannes Lions festival will be TikTok, a Chinese viral video app that is plotting a raid on the advertising dollars ...
Advertising is content in newspapers  Gasconade County RepublicanI bet you've never considered this before — but if you think about it you would admit it — you read a newspaper as much for the advertising as you do the articles ...
Advertising Pays 7: How online became the engine of growth for UK advertising  EconsultancyThe report, prepared by UK advertising thinktank Credos in partnership with Enders Analysis, tells the story of the phenomenal growth of online advertising in the ...
From one banner ad to a global industry – digital advertising 25 years on  The Drum2019 marks the 25th anniversary of the first ever banner ad, created by AT&T. It had a 44% click-through rate, now practically unheard of, and its only call to ...
Will Addressable Advertising Stave Off A Decline In Television Ad Spending?  ForbesThe article examines how the advantages of addressable television are helping it to grow on traditional television in the face of stiff competition for advertising ...
WFA Finds 'State Of Advertising' Shifting From Awareness To Performance 06/19/2019  MediaPost CommunicationsIf there was any doubt that marketers have shifted to a "performance" mindset from an "awareness" oriented one, a new study released today by he World ...
ASCI upholds complaints against 229 misleading advertisements  Economic TimesThe Advertising Standards Council of India (ASCI) examined complaints against 344 advertisements, of which 74 advertisers ensured prompt corrective action.
P&G cozies up to creators as it looks to 'reinvent advertising'  Marketing DiveProcter & Gamble (P&G) revealed several new creative partnerships at the Cannes Lions festival this week that are intended to "reinvent advertising" by merging ...
Angst at Cannes, P&G embraces cause marketing, and Gary Vaynerchuk vs. the holding companies  Business InsiderHello! Welcome to the Advertising and Media Insider newsletter, our weekly roundup of all the big stories we've been covering. Send me tips or feedback at ...
Brands take the programmatic advertising route to target customers during World Cup  Exchange4MediaAn inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of ...
Advertisers have got lazy and must be more creative says Verizon's chief marketer  CNBCVerizon's Chief Marketing Officer (CMO) Diego Scotti has said the ad industry needs to be more creative if it is to get people to watch advertising, or face more ...
Erp Software For Advertising Agencies Market Outlook 2019– Ready for Prosperous Growth by Revenue till 2026  Veteran's WeeklyErp Software For Advertising Agencies Market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast ...
Advertising ban for alcohol and unhealthy food on Southwark Council's billboards  News ShopperAdverts for alcohol as well as food high in fat, sugar and salt will be banned from all Southwark Council-owned hoardings and screens.
TV: The Media That Moves Marketers The Most?  Radio & Television Business ReportOf all media, TV's impact on consumer purchasing behavior is tops. In fact, the impact is greater than all other media combined, a new study finds. Who.
Facebook Ads Manager issues are causing major headaches for advertisers  Marketing LandLast November, three days before Black Friday, Facebook's Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload ...
Google takes the PIS out of advertising: New algo securely analyzes shared encrypted data sets without leaking contents  The RegisterGoogle on Wednesday released source code for a project called Private Join and Compute that allows two parties to analyze and compare shared sets of data ...
With digital advertising on the rise, here’s why brands prefer the medium  MoneycontrolDigital *content* consumption rose and the medium has become an obvious choice for advertisers. But segmented and personalised data and diverse viewership ...
Drugmakers Sue Trump Administration to Halt Advertising Rule  BloombergSome of the U.S.'s biggest pharmaceutical companies sued the Trump administration to try and block a rule that would force them to put the price of their drugs ...
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A well-planned and properly executed marketing program should include a... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

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What is it about magnets that draw people to leave... Read More

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The more things change, some say, the more things stay... Read More

A $40 Million Dollar Little Known Referral Strategy

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Offline Advertising Tips

Since most of us are always online and our business... Read More

Advertising Costs Getting Too High?

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