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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Ford to double the amount of money available to dealers for advertising
Automotive News
LAS VEGAS -- Ford Motor Co. this year will double the amount of money available in a co-op pool that dealers can spend on advertising as part of an effort to better communicate with the public. The automaker told dealers at its annual make meeting at ...

and more »


Cambridge Analytica's advertising may not be the bogeyman you think it is
According to Facebook, its advertising products do track conversion to real-world purchasing action. Facebook is confident that ads targeted towards people with relevant interests provide a better experience for both Facebook users and the businesses ...
Psychographics Are Just as Important for Marketers as DemographicsHarvard Business Review
Meet the Psychologist at the Center of Facebook's Data ScandalBloomberg
Your computer knows you better than your friends do, say researchersThe Guardian
The Psychometrics Centre - University of Cambridge
all 20 news articles »


Advertisers are turning up the heat on Facebook
A potential revolt by advertisers represents a major threat to Facebook. In 2017, 98% of its revenue came from advertising. Mozilla said in a statement that the steps outlined by Zuckerberg were positive, and that it would consider returning to ...
The week Facebook's value plunged $58bnBBC News

all 607 news articles »

Wall Street Journal

Facebook Tries to Calm Advertisers After Cambridge Analytica Crisis
Wall Street Journal
A handful of marketers suspended advertising on Facebook Inc. as the company hustled to quell anxiety about its platform in the wake of revelations that an outside company improperly handled data on tens of millions of its users. In recent days ...
Companies pull ads from Facebook after Cambridge Analytica controversyThe Hill
How Trump Consultants Exploited the Facebook Data of MillionsNew York Times

all 696 news articles »


What the World Would Look Like Scrubbed Free of Advertising
“I erase advertising like the plugin does in our browsers,” Higuera says. Advertisers spend $29 billion a year plastering highways, train stations, and other public spaces with ads. Higuera had mostly tuned them out until one day several years ago when ...


Sonos temporarily halts advertising on Facebook, Google
Why is Sonos suspending advertising to those platforms for only a week if it's so concerned? Apparently they're too important to its business. "Despite the flaws of these massive digital networks, we fundamentally believe in the power of technology to ...
Sonos pauses advertising on Facebook, Instagram, Google, and Twitter and gives the money to charityCampaignLive
Why We're Pulling Our Ads from Big Tech Platforms Next Week | Sonos BlogSonos Blog

all 13 news articles »

The Economist

To understand digital advertising, study its algorithms
The Economist
ALAN MISLOVE studies algorithms. Recently, his research at Northeastern University, in Boston, has shown that Facebook's software was leaking users' phone numbers to advertisers. He has also found new ways to audit that same software for racial bias ...


Mozilla Announces End To Advertising On Facebook Amid Cambridge Analytica Breach
First, we've launched a petition that is rallying a group of people who we represent that use our products and use Facebook as well to encourage Facebook to start to take a look at their default privacy settings. In addition to that, we also, as a ...
How Trump Consultants Exploited the Facebook Data of MillionsNew York Times

all 9,418 news articles »


Firms start to pull Facebook ads following data scandal
Commerzbank and Mozilla have suspended ad campaigns on Facebook following the data scandal that has seen more than $45 billion wiped off the social network's market value this week. "We are pausing our campaign on Facebook. Brand safety and data ...
Mozilla suspends advertising on Facebook after Cambridge Analytica scandalTNW
Mozilla pulls Facebook advertising after Cambridge Analytica scandalZDNet
Facebook Data Scandal: Here's What Advertisers Are Asking the Social Network About Cambridge AnalyticaFortune
Digiday -BetaNews -Markets Insider
all 10,195 news articles »


Firefox maker Mozilla to stop Facebook advertising because of data scandal
Here's how a data firm helped Donald Trump get elected as president. We have the FAQs. USA TODAY. The maker of Firefox stops advertising on Facebook, saying "when Facebook takes stronger action in how it shares customer data, specifically strengthening ...

and more »
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Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More

Marketing Tips For Small Business ? Advertising That Works, Part I

Have you ever seen an ad on television that was... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More

When Advertising Wears Out

One of the challenges facing marketers is determining the most... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

Present Your Product On A TV Show for FREE

Would you like to get your new or existing Internet... Read More

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement... Read More

Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that... Read More

The Only Bad Advertising Is No Advertising - Or Is It?

Depending on whom you ask, you will get told many... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special... Read More

Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That... Read More

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your... Read More

The Graphic Problem

Digital printing has revolutionized the sign industry. Current printers can... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising... Read More

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

Change, or Reinforce?

Do you know about the distinction - and it's a... Read More

Crazy Ads? Maybe Youre Just Out of The Demo!

My father called me to complain, again. He's 82 and... Read More

10 Reasons Why Your Company Needs Custom Invitations

I am always amazed when I hear about companies who... Read More

Advertising Headlines and How to Write Them

1. Attract prospects with your headline Use your headline as... Read More