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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Targeted TV Advertising Is Taking Off The Wall Street JournalStreaming platforms allow companies to tailor their marketing to a bigger audience and with more precision than ever. That's causing advertisers to rethink their ...

Google’s Ad Dominance Explained in Three Charts The Wall Street JournalGoogle is the major force at every layer between advertisers and websites, one reason the Justice Department is laying the groundwork for potential antitrust ...

#MyTikTokStory: How TikTok is following YouTube’s steps in advertising The HinduThe occasionally controversial but hugely popular app, TikTok, is eyeing advertisers by diversifying its *content* and following YouTube's footsteps.

Spotify now allows advertisers to specifically target podcast listeners The VergeSpotify announced today that advertisers can now target ads based on the podcasts that people listen to. This means that unlike before, where advertisers could ...

Gender Stereotypes Banned in British Advertising The New York TimesNo more commercials showing men struggling to do a load of laundry, or asking women if they are “beach body ready.”

How advertising can repurpose itself to serve cities in more sustainable ways The Conversation AUCompanies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban ...

Comcast partners with Charter, Cox to advance targeted advertising ReutersU.S. cable provider Comcast Corp on Tuesday launched a program to further develop an advertising strategy that better targets audiences, as the TV industry ...

Unity Technologies Finds That 63% of Creatives Struggle with Implementing AR Advertising Yahoo FinanceTo mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR ...

REPORT: Measuring true impact in digital advertising PhocusWireTravel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, ...

Forget advertising, McCann exec says. Pharma marketers need to change the world instead FiercePharmaAt the Lions Health kick-off, Matt Eastwood, McCann Health's chief creative officer, told healthcare creatives they should think about advertising that “may not ...

Worldwide Mobile Advertising Market Overview & Outlook 2016-2024 - New-Age Advertisements to Fuel Mobile Marketing Space Yahoo FinanceDublin, June 17, 2019 -- The "Mobile Advertising: Global Market Analysis, Trends, and Forecasts" report has been added to ResearchAndMarkets.com's offering.

What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts ForbesLast week, a ban came into force for adverts featuring harmful gender stereotypes. As advertisers descend on Cannes for the industry gathering, Cannes Lions ...

72% of LGBTQ+ community believe their representation in advertising tokenistic The DrumWhile 64% of adults think it's positive for the LGBTQ+ community to be visible in advertisements, a considerable 72% of the LGBTQ+ community think the way ...

World Federation of Advertisers dismisses "hysteria" around in-housing Prolific LondonThe World Federation of Advertisers (WFA) has taken a dim view towards conversation around the "threat" posed by growing in-housing towards the advertising ...

Amazon’s Advertising Business Is in a Transition NasdaqInvestorPlace - Stock Market News, Stock Advice & Trading TipsIn its recent earnings, Amazon (NASDAQ: AMZN ) reported a substantial slowdown in.

Cannes 2019: The big six ponder the future of advertising - Live at Cannes - MM&M Medical Marketing and MediaIn a rapidly changing industry, there are, inevitably, some new additions to the old guard at the top of the holding companies, but amid the flux, the measure of ...

WARC launches 'Anatomy of Effectiveness', a white paper on five key lessons to deliver effective advertising Best Media InfoTo coincide with the start of Cannes Lions International Festival of Creativity, WARC, the global authority on advertising and media effectiveness, has released ...

Cannes Lions bingo: The advertising industry's top buzzwords in 2019 QuartzThe Cannes Lions advertising conference—or, International Festival of Creativity, if you will—takes place this week on the French Riviera. Quartz is again ...

DTC advertisers turn to search to evaluate their TV ads’ performance DigidayDTC marketers are taking a closer look at the relationship between their ads running on TV and the search traffic to their sites and apps in terms of cost.

Online Advertising for Big Brands Gets ‘Ugly’ Wall Street JournalA lo-fi aesthetic spawned by amateurs spreads to big marketers trying to connect with their audience.

Impero survey sets out to find reasons behind advertising's “brain drain” More About Advertising | Insights into AdvertisingLondon agency Impero has been looking at what it calls advertising's "brain drain" - remember those, it used to be scientists abandoning the UK - in a new.

Advertising may make people miserable, but it still has its uses The EconomistWorkers keen to buy more luxury goods keep toiling away.

Ad revenue's growth streak continues, but a few clouds loom, report says Marketing DiveGlobal advertising revenue is projected to grow 5% in 2019 to $600 billion, according to the summer 2019 update of Magna Advertising Forecasts that was ...

Facebook Will Try to Fix Its Reputation With Advertisements Motley FoolThe company will double its ad spending over the next two to three years.

How Wine Companies Build Their Brands With Little Advertising AdweekWhether you were introduced to the brand's signature pink, sweet White Zinfandel as you tip-toed your way into wine drinking or spotted its label—its logo paired ...

The Conscious Advertising Network is here, but do we need it? MobileMarketing MagazineThe ethical advertising coalition known as the Conscious Advertising Network (CAN) has now officially launched. Its aim? To stop advertising abuse by ensuring ...

Facebook to Boost Ad Spending as It Tries to Restore Reputation The Wall Street JournalFacebook may more than double its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other controversies dented the ...

Contract Advertising hit by successive account losses Exchange4MediaContract Advertising, especially their Delhi office, is believed to have lost a string of accounts while some others are being re-evaluated, which sources say have ...

Instagram Lets Advertisers Promote Branded Content From Another Channel Inc.Retailers can create ads using organic posts from other channels that have branded *content*.

What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry AdweekWhen Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad ...

The Wing Lands in Boston and Finds an Advertising Double Standard FortuneAll The Wing was trying to do was “mute the mansplainers” and start a conversation! But recently the company found itself in a fix when two subway station ads ...

NBCUniversal offers refunds to programmatic advertisers following ad insertion error DigidayNBCUniversal has notified advertisers of an error that may have led to the wrong advertisers' video ads running on the TV conglomerate's...

Facebook reaches deal with advertisers over bad video metrics AdAge.comThe social network has agreed to a class-wide settlement over erroneous audience measurements used in ad-buying decisions.

TikTok prepares to woo advertisers at Cannes Financial TimesThe most hotly anticipated debut at this year's Cannes Lions festival will be TikTok, a Chinese viral video app that is plotting a raid on the advertising dollars ...

Brand Safety Issues Soar In Mobile Advertising 06/17/2019 MediaPost CommunicationsIt would make sense that as tools are deployed more widely to protect against desktop ad fraud and to improve brand safety, criminals would move to the mobile ...

Rayomand Patell exits Havas | Advertising Campaign IndiaRayomand Patell, ECD, Havas WW Mumbai, has moved on from the agency. Patell's last day at Havas was 6 June. Patell had joined Havas in 2015 from ...

Digital Advertising Trends To Watch In 2019 And Beyond ForbesEarlier this month the Interactive Advertising Bureau assembled industry professionals for a day-long symposium in New York City. A slate of speakers ranging ...

IBM Watson Advertising and Adweek Create Institute for Brand Marketing™ PRNewswireCANNES, France, June 17, 2019 /PRNewswire/ -- IBM (NYSE: IBM) and Adweek, LLC today announced the creation of the Institute for Brand Marketing™, ...

Creating a new force in advertising Independent.ieThe days of Mad Men may be long gone for advertising agencies, but the industry still stands apart from the rest of corporate culture.

Choice Hotels new advertising campaign | Buzz travel Buzz.travel | eTurboNews | Travel NewsChoice Hotels International, Inc., today launched a nationwide, multi-media creative advertising campaign featuring the tagline “Our Business is You.

Experience success: what’s the value of experiential advertising? City A.M.CityAM - A few weeks ago, commuters passing through Waterloo train station were greeted with the site of a miniature Garden of [...]

With streaming, TV advertising is getting more targeted than ever Greater Baton Rouge Business ReportCars.com is making a move that gives a glimpse of where the ad business may be heading. The online auto finder used to do the lion's share of its marketing ...

With smartphone makers choosing star power over brand building, advertising beginning to look homogenous The Financial ExpressA defining aspect of the smartphone market is the consumer's desire to own the latest model in the market. Loyalty evades brands in this category, except for ...

Kevin Chesters: This is advertising's age of the collective The DrumAgencies need a new business model that puts the client at the center, elevates new services, and blends creative entrepreneurialism with new executional ...

William Hill selects 72andSunny for European advertising Prolific LondonWilliam Hill, one of Europe's leading betting and gaming brands, has appointed 72andSunny Amsterdam to handle its creative advertising account after a ...

Will Addressable Advertising Stave Off A Decline In Television Ad Spending? ForbesThe article examines how the advantages of addressable television are helping it to grow on traditional television in the face of stiff competition for advertising ...

Singapore Online Advertising Market Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research PRNewswireGURUGRAM, India, June 17, 2019 /PRNewswire/ -- Percentage share of social media advertising in online advertising market is expected to positively incline...

From one banner ad to a global industry – digital advertising 25 years on The Drum2019 marks the 25th anniversary of the first ever banner ad, created by AT&T. It had a 44% click-through rate, now practically unheard of, and its only call to ...

France's women smash TV viewing records, advertising costs spike KFGO NewsBy Rachel Joyner PARIS (Reuters) - France is once again gripped by football fever -- a year after the men's national team triumphed on the world stage, the ...

Advertising spend will grow 11.4% to ₹69, 690 crore in 2019: Dentsu LivemintAdvertising spend in India is expected to rise 11.4% to touch ₹69, 690 crore in 2019, according to an estimate by Dentsu Aegis Network (DAN). This is higher ...

Drugmakers Sue Trump Administration to Halt Advertising Rule BloombergSome of the U.S.'s biggest pharmaceutical companies sued the Trump administration to try and block a rule that would force them to put the price of their drugs ...

Between the lines: The new power of advertising The ScotsmanMore than 12 million people in the UK will block ads on a personal computer or smartphone this year. That's a quarter of all internet users, who are now opting ...

Against Advertising Jacobin magazineAdvertisers thrive on perpetuating a system that is ravaging the planet. We can do without them — and a lot of the junk they're trying to sell us. Times Square ...

Instagram Lets Advertisers Boost Organic Posts as Feed Ads Search Engine JournalInstagram advertisers can now promote organic posts as ads that appear in other users' feeds.

MullenLowe Lintas Group moves out of Express Towers Campaign IndiaMullenLowe Lintas Group has moved its headquarters from Express Towers in Mumbai to Bandra Kurla Complex (BKC). The move follows an idea of being a ...

Big Advertisers and Social Media Form Alliance to Fight ‘Unsafe’ Content Online The Wall Street JournalMajor marketers, social-media giants and advertising-agency groups have formed a coalition to tackle hate speech, bullying and divisive fake *content* online.

Global Warning: Can Traditional Advertising Survive In Health? B&TToby Pickford is the chief creative officer at Ogilvy Health and is currently representing Australia on the Health & Wellness Lions jury at Cannes Health Lions.

Advertisers under social media's influence Economic TimesNEW DELHI: Advertising spending on social media influencers in India by brands is rising — driven by increasing popularity of *content* creators and proliferation ...

With digital advertising on the rise, here’s why brands prefer the medium MoneycontrolDigital *content* consumption rose and the medium has become an obvious choice for advertisers. But segmented and personalised data and diverse viewership ...

Procter & Gamble's New Partnerships: Merging Advertising With Other Creative Worlds BeetTVCANNES–Procter & Gamble's first-ever P&G LifeLab installation at the Cannes Lions International Festival of Creativity is part of the company's effort to…

Advertisers vs. marketers: Mixed priorities ‘costing customer loyalty’ NetimperativeOn the first day of Cannes Lions, Adobe has revealed a distinctly different set of priorities for advertising and marketing professionals, which is resulting in a ...

R&D Spending Has Dramatically Surpassed Advertising Spending Harvard Business ReviewIn February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...

Facebook's Carolyn Everson says that advertisers should focus on its massive reach instead of narrowly targeting consumers Business InsiderSpeaking with Business Insider at the Cannes Lions International Festival of Creativity, Facebook's VP of global marketing solutions Carolyn Everson said that ...

Facebook and Google join ad agencies and brands in ‘safety’ alliance Financial TimesTech groups have come under pressure from regulators over spread of harmful *content*.

Advertising Pays 7: How online became the engine of growth for UK advertising EconsultancyThe report, prepared by UK advertising thinktank Credos in partnership with Enders Analysis, tells the story of the phenomenal growth of online advertising in the ...

DVEO® to Highlight Advertising and Playout Server Solutions at Broadcast Asia 2019- Including PlayServer, Server Side Ad Insertion, 250 Stream Groomer, and Dozer IP Error Correction and More ThomasNet NewsSan Diego, California -- DVEO ® a well respected supplier to leading telco TV/OTT and cable operators around the world, will demonstrate their latest ad ...

Spectre of toxic content stalks advertising industry's biggest annual party in Cannes Independent.ieFacebook and Google have come to dominate the beachfront at the advertising industry's biggest annual gathering in Cannes on the French Riviera, a sign of ...

German wildlife attraction win for advertising agency The Business DeskA Birmingham advertising agency has landed a major project for one of Germany's leading wildlife attractions. M3 has been appointed to complete a strategic ...

Choice Hotels Launches New Nationwide Advertising Campaign Hospitality NetROCKVILLE, Md., Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel franchisors, today launched a nationwide, multi-media creative ...

Display Advertising Stats: SEMrush Study Reveals Top GDN Trends Search Engine JournalWant to make the most of display advertising for your business and maximize your ROI? Read on to learn the key GDN trends and insights you need to know.

ASCI upholds complaints against 229 misleading advertisements Economic TimesThe Advertising Standards Council of India (ASCI) examined complaints against 344 advertisements, of which 74 advertisers ensured prompt corrective action.

PwC: Australian gaming and esports advertising is growing at 17% a year AdNewsThe interactive games market is forecast to become the fastest growing segment in consumer spending, driven largely by in-game microtransactions, according ...

Chandigarh Transport Undertaking to engage advertisement agency to increase its revenue Times of IndiaIn an attempt to increase revenue generation, the Chandigarh Transport Undertaking (CTU) has invited an expression of interest (EoI) to engage an adve.

L'Heureux joins Sun's advertising sales staff | Local The Laconia Daily SunLACONIA — Amanda L'Heureux has joined The Laconia Daily Sun's advertising staff as an account executive.

The Rise of Amazon Advertising Report - Business Insider Business InsiderBusiness Insider Intelligence examines how Amazon's ad business is growing, and how it could take share from the Google-Facebook duopoly.

Personalized billboards aim to revolutionize outdoor advertising The Jerusalem PostRather than simply hoping to catch the attention of potential customers with a catchy slogan, digitization has enabled ad agencies to efficiently target hopeful ...

North Face apologizes after openly gloating about gaming Wikipedia for free advertising The VergeIn a marketing campaign idea that even the least savvy internet user could likely have told you was a terrible idea, the North Face decided to announce publicly ...

La Colombe Launches New Advertising Campaign BevNET.comPHILADELPHIA– La Colombe, a pioneer in cold brew and creator of the world's first-ever textured cold latte, is launching a multi-market integrated advertising ...

Curbs sought on advertising of junk food near schools BusinessLineThe Food Safety and Standards Authority of India (FSSAI) is looking to put curbs on advertisement or promotion of unhealthy food not only inside school ...

13 Global Creative Leaders Whose Ideas Are Advancing Advertising Worldwide AdweekAd industry veterans may debate the value of awards shows, but there's one benefit no one can deny: the value of bringing some of the world's top creative ...

No more Plastic in WPP afaqsGlobal advertising major WPP just announced that it will phase out single-use plastics in all of its 3,000+ agency offices and campuses worldwide by 2020.

The true power of print advertising is undiminished by a fall in spend The DrumAudiences report loving print products. Newspapers and high-quality magazines have a captive and lucrative audience, and by dint of their printed format avoid ...

On board the Influencer Marketing bandwagon: Leenet Nair, Vibrant Advertising Exchange4MediaGuest Column: Leenet Nair, Digital Strategist with Vibrant Advertising examines if we are getting too euphoric about Influencer Marketing.

Facebook Ads Manager issues are causing major headaches for advertisers Marketing LandLast November, three days before Black Friday, Facebook's Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload ...

Marketers Turn Up Podcast Advertising The Wall Street JournalPodcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience ...

Advertisers warn Apple's privacy tech could fuel rise in online fraud Telegraph.co.ukOnline advertisers have warned that a new Apple feature designed to protect iPhone users' privacy could lead to a rise in advertising fraud.

Here's What Went Down At The Cristal Media & Advertising Festival In Marrakech KonbiniIt was a lovely weekend in Marrakech, thanks to the African Cristal team, who organised an insightful Media & Advertising festival (MAD). Themed 'Positive ...

‘Most people don’t realize how cool India is to others’ LivemintRory Sutherland, British advertising veteran and vice-chairman of Ogilvy UK, wears multiple hats—adman, TED speaker and a published writer. An old Ogilvy ...

Castrol bets on purpose-led advertising and cricket to engage with users Business StandardHow does a 100-plus year old brand stay relevant, in the face of evolving technologies and consumer choices? That is the question that automotive lubricants ...

Instagram influencer Mrs Hinch investigated by advertising body The GuardianThe Instagram “influencer” Sophie Hinchliffe is being investigated by the Advertising Standards Authority after allegedly failing to disclose adverts on her social ...

How Facebook shares its advertising data Financial TimesSocial network launched API in March after coming under pressure from campaigners.

Brit woman, 45, heartbroken as Algerian toyboy, 30, she met after advertising for husband online refused The SunDenise Amraoui said she broke down in tears when authorities refused to allow her new husband Mohamed into the UK. She said she had been advertising for ...

Spotify now lets advertisers target podcast listeners The DrumAlready building out its podcast business with a slew of acquisitions, Spotify is now segmenting users based on podcasts they stream.

Sports advertising to boom during ICC Cricket World Cup 2019 Moneycontrol.comThere is no denying that both the Indian Premier League (IPL) and the ICC World Cup are two important properties from an advertising standpoint. And, this year ...

Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs? Economic TimesSimply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.

18% of OTT advertising inventory is fraudulent: report FierceVideoMadHive recently took a look at OTT advertising requests in the open marketplace and discovered that a large percentage of them were suspicious.

Auto dealers wrestle with advertising regs Automotive NewsThe Federal Trade Commission has charged some dealership groups twice with deceptive advertising. The FTC says the rules are easy to follow.

How Hyundai, Morris are reframing the advertising pitch for auto brands Business StandardWhat is common between the recently launched Hyundai Venue, a compact SUV and MG (Morris Garage) Hector, a premium SUV, which goes on sale next ...

A Brief History of Advertising on LinkedIn [Infographic] Social Media TodayIt's hard to imagine LinkedIn being around back in 2003 - when 'Friends' was still one of the top-rating shows on TV. But it was there - LinkedIn has been around ...

Revenues from podcast advertising are projected to hit $1 billion by 2021 AdAge.comAd revenues on U.S. podcasts hit an estimated all-time high of $479 million in 2018, up 53 percent from the previous year.

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