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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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New York Times

Air France Reminds Travelers What Their Flight Could Be Like - The ...
New York Times
In a new ad campaign aimed at distinguishing itself from low-cost competitors, the airline is emphasizing the in-flight perks included with a standard ticket.

and more »

SiliconANGLE (blog)

Twitter Reportedly Joins Rivals in Banning Advertising for Cryptos
Finance Magnates
At the time, Facebook said those products are “frequently associated with misleading or deceptive promotional practices”. . Meanwhile, it's not clear yet if Twitter will join Google and Facebook to stop ads for other financial products like ...
Report: Twitter set to be the latest company to ban crypto advertisingSiliconANGLE (blog)
Twitter Will Reportedly Ban Crypto-Related AdvertisingDCEBrief (press release)
Bitcoin bounces $700 in less than three hours, capping wild weekend that brought it below $7400CNBC
all 94 news articles »

Digiday Research: Only 20 percent of retailers are advertising on Amazon
At the Digiday Retail Summit event last month in Austin, Texas, we sat down with 53 retail executives to hear how they approach marketing on Amazon. Check out our earlier research on European publishers' adoption of programmatic advertising here. Learn ...

and more »

The Guardian

'It might work too well': the dark art of political advertising online
The Guardian
Parscale had been a little-known digital marketing executive working out of Texas when he was tapped to build Trump's campaign website in 2015. Until then, digital advertising was barely a rounding error in campaign budgets. In 2008, the year Barack ...
The Cambridge Analytica scandal: Proof advertising is now a major menace to societyMumbrella Asia
The Cambridge Analytica scandal: Proof advertising is a major menace to societyMuMbrella
Facebook, online political advertising under fire following Cambridge Analytica data breachThe Drum

all 850 news articles »


How advertisers can stay afloat after net neutrality is gone
While it's still not clear what internet service providers will do after Ajit Pai's FCC voted to repeal net neutrality rules, it's certain that many online business models will be facing major upheavals. Of special concern is online marketing, which is ...

Investopedia (blog)

Blockchain Unlocking Advertisers' Profit Potential | Investopedia
Investopedia (blog)
In online advertising's current paradigm, there is an unavoidable conflict of interest. Enter blockchain.

and more »

Lidl hires The Martin Agency for new advertising campaign
The Germany-based grocery chain, which opened its first U.S. stores last summer, has hired Richmond-based The Martin Agency to develop an advertising campaign that takes aim at competitor's higher prices. The “Don't Let Them Waste Your Money” ad ...

Scientific American (blog)

What Monkeys Can Teach Us about Advertising
Scientific American (blog)
As early as the 1870s, companies like Pearl Tobacco and later, W. Duke & Sons, employed social advertising, showcasing nude or partially exposed women on posters and trading cards. Although the images had no direct link to the products, sales increased ...

Finance Magnates (blog)

Google Bans Cryptocurrency Advertising, Ripple Loses Lawsuit ...
Finance Magnates (blog)
The authorities did not release the details of the alleged offenders, but the move is seen as being part of a wider crackdown. Google bans cryptocurrency advertisement. People had been suspicious for some time, but last week it was confirmed: Google is ...

and more »

New Haven Register

New Haven seeks more control over electronic advertising signs
New Haven Register
NEW HAVEN — Local and state efforts are underway to give municipalities more control over electronic advertising signs within their borders after one was recently erected on Whalley Avenue near a traffic light and a facility for adults with special ...

Google News
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Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising... Read More

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you... Read More

Mobile Detailers; Customer Window Displays

Mobile detailers have all types of customers, many of whom... Read More

Media Savvy - How To Lead, Persuade And Influence

The ability to lead, persuade and influence are integral skills... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret

A few years ago, I analysed the statistics of where... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More

LED Score Boards

LED scoreboards can be utilized in most of the sporting... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television... Read More

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your... Read More

Change, or Reinforce?

Do you know about the distinction - and it's a... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of... Read More

Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as... Read More

Marketing Advertising, While Advertising Your Market!

Today in the Business world whether online or off, it... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect... Read More

When Advertising Wears Out

One of the challenges facing marketers is determining the most... Read More

Creditability In Advertising

I recently saw an ad taped to my mailbox, mind... Read More

Present Your Product On A TV Show for FREE

Would you like to get your new or existing Internet... Read More

Classified Ads That Get Results

Classified ads do not have the big market appeal that... Read More