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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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CNNMoney

AT&T, fresh off its WarnerMedia deal, unveils new advertising business
CNNMoney
The idea, AT&T CEO Randall Stephenson said, is that "if you can make the premium video side operate and behave more like the digital side, people will invest more and be excited about the advertising model on that side." In the not-too-distant future, ...
AT&T Unveils Xandr, Its Answer To The Future Of AdvertisingAdExchanger
AT&T names new advertising company "Xandr"Axios
AT&T unveils new advertising businessKXLY Spokane

all 76 news articles »

CNBC

Google is ending its sweeping ban on cryptocurrency-related advertising
CNBC
Google is ending its sweeping ban on cryptocurrency-related advertising. 20 Hours Ago. Google announced it was ending its ban on cryptocurrency-related advertising. The updated policy allows for advertisers all over the world, but the ads can only run ...


The Verge

Google to allow certain cryptocurrency advertising next month
The Verge
Google will resume accepting cryptocurrency-related online advertising after previously banning such ads earlier this year, according to a report from CNBC today. Lifting the ban will allow regulated crypto exchanges to purchase ads through Google's ...
Breaking: Google to Reverse Crypto Ad Ban for Exchanges Advertising in US, JapanCointelegraph
Google relaxes its stance on crypto-related advertisingThe INQUIRER
Google ends cryptocurrency ad ban — but only for certain kinds of adsCNBC
Xinhua -City A.M. -ZyCrypto
all 201 news articles »

Business Insider

What you need to know in advertising today
Business Insider
On Monday night, Kevin Systrom, CEO of the Facebook-owned photo-sharing app, announced that he and fellow cofounder Mike Krieger were departing the social media firm. His statement came after a report from The New York Times that the duo had quit, ...
Statement from Kevin Systrom, Instagram Co-Founder and CEO – Instagram - Instagram PressInstagram
Instagram's Co-Founders to Step Down From CompanyNew York Times
Instagram Founders Depart Facebook After Clashes With ZuckerbergBloomberg
Twitter -American Civil Liberties Union
all 2,321 news articles »

Digiday

Outdoor advertising braced for its programmatic moment
Digiday
Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector, despite taking on more of the characteristics inherent in digital advertising.


Easy Visual Launches App For Targeted Advertising Reach Through Smartphones
Odessa American
Recentresearch indicates that consumers spend 25% of their total offline and online media consumption time on mobile phones. However, advertisers spend only 12% of their budgets on mobile ads. Mobile advertising is unappreciated by some brands and it ...


Recode

Billboards — yes, billboards — are having a heyday in a digital world
Recode
But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday. Ads on billboards, buses and at venues like baseball stadiums are expected to see record spending this year. Worldwide ad spend on so-called “out-of-home ...


Future of Mobile Advertising – How EasyVisual Launched Mobile App for Brands Promotion
MarTech Series
More companies are willing to use mobile devices as a new advertising channel for reaching their target audience and there are technologies that can help to do so. Advertising network EasyVisual has announced the launch of Banners App on September 9th ...

and more »

RichmondBizSense

The Pitch: Advertising and marketing news for 9.25.18
RichmondBizSense
Barber Martin Agency released its latest campaign for Virginia Lottery. The “Spin on Scratching” campaign includes a 30-second TV spot featuring longtime game show host Wink Martindale hosting a game show in the middle of a convenience store to ...


MarTech Series

Bold Ideas Need a Bold Platform to Push Out-of-Home Advertising Forward
MarTech Series
The Outdoor Advertising Association of America (OAAA) and its members have initiated a national out of home (OOH) campaign designed to inspire and excite the ad industry about OOH's power, value, and significance in today's digital world.

Google News
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Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye... Read More

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other... Read More

Lamination of Signs

I suspect that everyone has an idea of what lamination... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards

Sorry, I Don't Seem to Have a Business Card With... Read More

Classified Ads That Get Results

Classified ads do not have the big market appeal that... Read More

Ten Secrets for Getting FREE Advertising

The opportunities for getting free advertising for yourproduct or services... Read More

Whats On Your Business Card?

A professional business card says more about you and your... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

Media Savvy - How To Lead, Persuade And Influence

The ability to lead, persuade and influence are integral skills... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again,... Read More

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

Cable TV Advertising; Mobile Detailing Customers

If you own a mobile detailing business or mobile car... Read More

Nine Power Words To Punch Up Your Ads

As every professional politician and public relations man knows words... Read More

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that... Read More

Worn Out Brochure Design Is Keeping Small Business Owners Down

I got another one of those calls the other day...Can... Read More

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production

Touring is a bands greatest opportunity for success. But, touring... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More

Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known company name... Read More