Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Forbes

Debunking Myths: Don't Count Out Traditional Advertising Channels; Embrace Them
Forbes
The widespread belief that web and social media ads are giving a higher ROI than the "old-fashioned" TV, press, and radio advertising is a costly myth. The myth hinges on the belief that the more precise targeting achieved by digital advertising not ...


The Guardian

Apple cuts cookies – but there is more to come in the online advertising arms race
The Guardian
Apple is cutting down on how many cookies advertisers can force on to your devices, with changes coming to iPhones, iPads and Macs. The advertisers, naturally, are not happy. Digital cookies are small text files that can be used to track users as they ...


ZDNet

iOS 11 rolls out today with Safari anti-tracking: Here's why advertisers hate it
ZDNet
Apple is rolling out iOS 11 and macOS High Sierra today, bringing with them a new cookie anti-tracking feature in Safari that advertising groups say will "sabotage the economic model for the internet". Globally, iOS is dwarfed by Android, but Safari ...
Apple blocking ads that follow users around web is 'sabotage', says industryThe Guardian
Advertisers accuse Apple of sabotaging the economy of the internetNEWS.com.au
Advertising trade groups deeply concerned about Apple's cookie blockerMarketing magazine Australia (registration)

all 34 news articles »

CNBC

Uber just sued one of its ad agencies, and it points to growing mistrust with mobile advertising
CNBC
Uber is suing mobile marketing agency Fetch Media for allegedly "squandering" tens of millions of dollars on its ads. Uber claims in a lawsuit the ads were not viewable by people or were placed on websites that don't exist. Uber's ad issues are ...
Uber is suing an ad agency for click fraud related to advertisements that ran on BreitbartBusiness Insider
Unwanted ads on Breitbart lead to massive click fraud revelations, Uber claimsArs Technica
Uber Goes on Rare Legal Offensive, Suing Ad Agency for FraudBloomberg

all 30 news articles »

HuffPost

Grab Them By The Ears: 3 Facts About Audio Advertising You Need to Know
HuffPost
I've been selling audio for a long time and consider it one of the hardest-working and most promising forms of advertising out there. In fact, the IAB has estimated that 79% of audio consumption takes place in moments when visual media cannot reach us ...


Phys.Org

Study finds religious program advertising appeals mainly to fear
Phys.Org
Christians and fundamentalists are a major section of American society, with influence in political, social and economic circles. Yet, little is known about how advertisers work to reach a fundamentalist population. A study from the University of ...


Bloomberg

Facebook Can't Leave Advertising Business on Autopilot - Bloomberg
Bloomberg
Internet companies live in fear of being labeled censors. Google, Facebook, Twitter and other big web companies squirm when politicians or other people ...

and more »

Hyperallergic

Handcrafted Japanese Shop Signs Perfected the Art of Advertising
Hyperallergic
Known as kanban, these ancient advertisements were highly specific, not only in terms of the goods they marketed, but also in terms of their designs and messages. Shop owners often commissioned professional artisans known as kanban-shi to craft them, ...


Business Insider

What you need to know in advertising today - Business Insider
Business Insider
Sports are as much about fandom and conversation as they are about watching games, and for a long time ESPN's hit show "SportsCenter" owned that ...

and more »

Marketing Land

5 futuristic advertising channels and the first rule of advertising dynamics
Marketing Land
There are already plenty of mobile games that use in-app advertising to monetize “free” games. As virtual reality takes off (some say it will grow to a $75 billion business by 2021!), why wouldn't we see VR ad growth as well? For example, a car ad that ...

Google News
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How to Know if Direct Mail Will Work for Your Business

Here's a great lesson that applies to direct mail. Ready?... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More

Radio Interview 101

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The SKINNY on Newspaper Advertising

The SKINNY on NewspapersUsing the paper is considered gospel by... Read More

What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool... Read More

Whats On Your Business Card?

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Successful Print Advertising Designs

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How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind?... Read More

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other... Read More

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for... Read More

Advertise Where Its Forbidden To

The most common way to drive people to your business... Read More

Creating a Winning Logo

Creating a logo to get you noticed.When you're branding a... Read More

How You Measure Yourself Is How You Motivate Yourself

One of the keys to strong positive mental attitude is... Read More

The Power of...

You certainly must know that Many Big Marketers consider COPYWRITING... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

The SKINNY on Radio Advertising

From meager beginnings in 1920, radio has grown with us... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could... Read More

Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More

Ten Secrets for Getting FREE Advertising

The opportunities for getting free advertising for yourproduct or services... Read More

Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need... Read More

Predictions for 2010

2005 puts us at the mid-point of the first decade... Read More