Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Amazon is turning advertising into its next huge business — here's how  CNBCHere's how Amazon sells ads, and why it has a natural edge over Google and Facebook in some areas.
Google suspends Viagogo from advertising over trust concerns  CNBCGoogle took action on Thursday after concluding that the Swiss firm was in breach of its advertising policy, basing its decision on advice from advertising ...
10 Agency Pros Share Their Best Podcast Advertising Tips  ForbesMembers of Forbes Agency Council share tips for creating an attention-grabbing podcast ad.
How To Make Sense Of Advertising In The Streaming TV Industry  ForbesIt is critical for advertisers and other key players in the industry to stay on top of the changing landscape and to understand the relationship between different ...
The rise of programmatic outdoor: What advertisers need to know  Marketing WeekProgrammatic trading has brought increased reach, greater targeting capabilities, and real-time measurement and optimisation to online advertising. And while ...
VidCon, seed-stage dilution, advertising, privacy, and building a career in design  TechCrunchThe need-to-know takeaways from VidCon 2019 Extra Crunch media columnist Eric Peckham took part in all the craziness that has become VidCon this past ...
The Other Side Of Outdoor Advertising  Crunchbase NewsA few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly ...
BBC Global News plans to beef up advertising sales staff in 2019  DigidayAfter a period of downsizing and cost-cutting, BBC Global News is back on a growth path with plans to hire approximately 20 staff across advertising sales and ...
Netflix Insists It Won’t Move Into Selling Advertising  VarietyNetflix wants you to know: It doesn't have any plans now or in the future to start running commercials on its streaming *service*. Company execs have have ...
Amazon asked some advertisers to increase spend on Prime Day by at least 100%  CNBCAmazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...
Inside the new visual identity being served up at McDonald's  AdAge.comFor the everyday consumer, the name McDonald's might summon a handful of singular images: the Golden Arches, a Big Mac, a red container of fries, Ronald ...
McDonald's, Nestlé join new blockchain advertising platform  CoinGeekMcDonald's, Nestlé and Virgin Media have now signed up to a new blockchain initiative that coud be used in digital ads supply chain.
PeerLogix Awarded Second US Patent That Enables Advertising, Tracking and Analysis of Over-the-Top Consumer Data and Households  GlobeNewswireNEW YORK, NY, July 18, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established ...
McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot  CointelegraphMcDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry ...
Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed NewsThe new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.
How an Advertisement's Environment Affects Its Success  Business News DailyWhile studying subjects' brain activity, researchers found that where an ad is seen and the *content* it's associated with impacts brand perception.
Poor Sales: Is it time for automobile industry to take the digital advertising route?  Exchange4MediaAs sales continue to slide and the industry looks at ways to reverse the trend, will automobile makers now turn to digital advertising versus the more expensive ...
JCDecaux wins advertising street furniture contract for six cities in the Grand Paris Seine Ouest area for a 15-year period  GlobeNewswireJCDecaux wins advertising street furniture contract for six cities in the Grand Paris Seine Ouest area for a 15-year period. Paris, July 18th, 2019 - JCDecaux SA ...
Bootstrapped ad-tech startup UrbanIQ is giving advertisers out-of-home solutions for better visibility  YourStoryBengaluru-based startup DOOH is a marketplace for advertisers and businesses to find the best deal and location for placing their advertisements on a digital ...
CHART: Omnicom's growth areas with advertising leading the charge  AdNewsOrganic growth for advertising was 4.4% for the second quarter compared to the same three months last year.
Pinnacle Advertising Names Tracy Richards Its First-Ever Chief Growth Officer  MarTech SeriesPinnacle Advertising announced that Tracy Richards is joining the agency as their inaugural Chief Growth Officer.
‘Advertising and agriculture are evergreen’: Suresh Kumar  The New Indian ExpressSuresh Kumar S talks to CE about the power of advertising, the change in trends, competitive world of media and the niche consumer base of event ...
Traditional Advertising, A Thing Of The Past? Not According To This Report  ForbesAccording to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...
GDPR and Advertising – the Impact So Far  AdWorld“Privacy means people know what they're signing up for – in plain English, and repeatedly” – Steve Jobs, Apple CEO 2010. Stephanie-Barry In 2010, the late ...
Cinema advertising buoyant as DCM reports record-breaking first-half spend  CampaignLiveYoung film-lovers are helping drive large audiences to UK cinemas.
How retailers can avoid the 9 biggest pitfalls of Facebook advertising  Marketing LandFacebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...
WPP should be the LVMH of advertising, says chief exec  WarcMark Read, the chief executive of WPP has said he would like the company he runs to resemble the multi-brand, single-culture success of luxury group LVMH or ...
Snap approaching inflection point: Pivotal Advertising  CNBCMichael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...
Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunchThe unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...
Nigel Farage exclusive: 'Advertising? I might fancy it myself one day'  CampaignLiveLove him or loathe him (and it's a measure of the Brexit Party leader's success that few are indifferent to him), Nigel Farage knows how to get a simple message ...
Dyson Fan Advertisement Banned for Misleading Viewers Over Cord  BloombergA television ad for a Dyson fan has been banned in the U.K. for giving the misleading impression that it is cordless.
Speakers for second edition of Advertising Club's D-Code announced  Campaign IndiaThe Advertising Club has announced the second edition of D-Code, through which 12 experts will look to decode inspiring digital campaigns. The event will be ...
Google Advertising Database Faces Criticism Over Missing Political Ads, Errors  CheddarFollowing questions over transparency and Russian interference in the 2016 election, Google set up a searchable database of political ads. Nearly one year ...
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine JournalNew figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.
The relationship between insight and advertising | Thought Leadership  IBC365Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
Google suspends secondary ticket seller Viagogo's advertising  Music Business WorldwideSecondary ticketing platform Viagogo has been dealt another major blow as Google has today (July 17) announced the suspension of the platform's advertising.
When advertising created celebrities  Business StandardRead more about When advertising created celebrities on Business Standard. Airtel 4G girl Sasha Chhetri is a better-known face across India than most ...
Weiwei awarded 230k euro in damages for advertising infringement  Hurriyet Daily NewsA Danish court July 17 ordered a Volkswagen dealer to pay Chinese artist Ai Weiwei more than 230000 euros in damages for using one of the artist's works in ...
Continental challenge – advanced TV advertising across Europe and the US  VideonetThe way we consume television has evolved significantly, leading to exponential growth in the realm of Advanced TV advertising. This allows marketers a ...
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations  Search Engine JournalMicrosoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.
FA Issues Statement on Kit Advertising Following Release of Huddersfield Monstrosity  90minThe FA have released a statement regarding advertising on kits following the release of Huddersfield Town's 2019/20 strip.
Is the customer always right? Trump bashes Facebook but is its top advertising client  Washington ExaminerPresident Trump spent $12.5 million on Facebook advertising during the past 15 months, making him the top political advertiser despite his frequent attacks on ...
Engaging users and boosting advertising with AI  IBC365Join IBC365 on Thursday 8 August to explore how artificial intelligence and machine learning can be used to engage with consumers in the new digital market.
5 Hot Online Advertising Trends in Europe  EntrepreneurIn the first six months of 2018, businesses spent 25.7 billion euros on online advertising. If you're running a business in Europe, these stats prove that you can't ...
Online advertising will be more than half of ad spend by 2021  QuartzOnline advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...
Tips on advertising regulated products and services  Galway AdvertiserMarketing and advertising are key areas for the majority of businesses all over the world, however, those businesses that are advertising products or services ...
Ageism in advertising: Serve my interests, not your lazy profiles  CampaignLiveWe're the generation who invented rave culture, but advertising thinks we're cholesterol-riddled harpies who can eat only soft food.
Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  AdweekHas anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...
Foreign political advertising needs reform - SIPO  RTE.ieThe body which polices standards in politics says there is a growing need for electoral reform due to the growing use of digital technologies.
Google suspends Viagogo from advertising amid pressure from MPs and campaigners  NME LiveViagogo has been suspended by Google following claims that touts use the site to sell tickets at an inflated price.
ASCI upholds complaints against 114 misleading advertisements  Economic TimesAdvertising sector watchdog ASCI upheld complaints against 114 misleading advertisements in April this year, including those of PharmEasy, Kingfisher Radler, ...
Snap turns to search giant Baidu to court Chinese advertisers  TechCrunchTwo years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...
Internet advertising in Australia inches closer to $10 billion mark  Consultancy.com.auAustralia's advertising market is set to grow substantially in the near future, driven primarily by growth in the online advertising space.
Microsoft Advertising says it’s keeping average position reporting  Search Engine LandMicrosoft Advertising (formerly Bing Ads) has added the position-based impression share metrics that Google introduced last fall. But, unlike Google, it said ...
Google confirms its Viagogo advertising ban includes Australia  The Music NetworkA much-needed win overnight for promoters and punters in the secondary ticketing war. Viagogo will no longer be able to pay Google to appear at the top of its ...
Gauging The Impact Of Advertising On Amazon  ForbesAmazon as a media company? Here's how marketers can build brands on the #3 digital advertising platform.
UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunchJust two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...
New Nielsen service offers podcast audience insights for advertising  Marketing LandMarketing research firm Nielsen has launched a *service* to provide podcasting networks with insights on their audiences such as genre preferences and ...
Everyone at this new advertising agency has served time in prison  Fast CompanyVincent Bragg served five years, one month, and 22 days in federal prison on drug charges. In that time, he studied corporate and real estate law and read more ...
‘Nascent and nebulous’: The state of CBD advertising  DigidayWhen Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn't show any of the company's ...
Gender stereotypes in advertising have been banned in the UK  Vox.comThe British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."
Popular £400 Dyson fan removed from TV after falling foul of advertising watchdog  Manchester Evening NewsDyson's Pure Hot + Cool fan that fetches for £400 will no longer be advertised on TV after a ban from the Advertising Standards Agency - although Dyson says ...
Microsoft Advertising, FKA Bing Ads, Rolls Out Support for Parallel Tracking  Search Engine JournalMicrosoft Advertising is rolling out a series of new features designed to help pages load faster after an ad click.
Advertising Video on Demand Market booming Worldwide with Leading Vendors like Tubi, Inc., PopcornFlix, The Roku ChannelZype Inc. and Muvi LLC.  Market ExpertVideo on demand (VOD) is a programming system which allows users to select and watch/listen to video or audio *content* such as movies and TV shows ...
Early SMI: Advertising agency spend hovers below the line  AdNewsAgency ad spend was down just 2.3% for the full financial year to the end of June, according to early SMI numbers reported by investment bank UBS.
Netflix’s Fyre Festival doc made Jerry Media an Emmy nominee  QuartzyJerry Media, aka @fuckjerry, aka the creator of Fyre Festival's notorious promotional materials, was nominated for four Emmys yesterday (July 16) thanks to its ...
Advertising gender rules 'don't go far enough'  Cambridge NetworkNew Advertising Standard Authority (ASA) rules may not be enough to prevent more subtle manifestations of gender stereotypes in advertisements, according to ...
Brazilian Advertising Market Embraces Technology Companies as Media Companies  Folha de S.PauloHistorically, companies like Facebook and Google defined themselves as technology companies.
Advertising's search for purpose and how it can actually drive change  The DrumOur industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords ...
Advertising industry closes in on a new target: influencers  Financial TimesWorld's largest agencies race to develop platforms to connect brands with social media stars.
Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results  Search Engine JournalMicrosoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.
Google indefinitely suspends Viagogo from advertising  Music FeedsGoogle has today announced that they'll be indefinitely suspending ticketing *service* Viagogo from advertising with them.
Conceptual Advertising Image Photoshop Walkthrough  FstoppersIn this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts ...
Advertising firm WPP to sell 60% stake in Kantar to Bain Capital for $4 bn  Business StandardAdvertising giant WPP has agreed to sell a 60 per cent stake in data analytics arm Kantar to private equity firm Bain Capital, in a deal that values Kantar at about ...
Travelocity ships media to Havas and creative to Proof Advertising  AdAge.comDecisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.
MLB expected to introduce advertising patches to uniforms within three years, report says  CBS SportsIt won't be long before advertising patches make their way to MLB uniforms. According to Terry Lefton of Sports Business Daily, there is "considerable interest" in ...
Advertising and media execs really want Netflix to have ads  DigidayAdvertisers are confident that Netflix is going to one day have ads -- or, at the very least, they really, really want Netflix to have ads.
Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchangerZeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...
Behavioural advertising is out of control, warns UK watchdog  TechCrunchThe online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...
Programmatic advertising: More value for brands at a lower cost  Best Media InfoProgrammatic buying is a boon for brands as it allows them to directly reach their TG, track every penny spent and make real-time changes to media plans.
What’s Working In B2B Advertising?  Demand Gen ReportExperts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contex.
Advertising patches on uniforms are 'inevitable,' MLB executive says  Frederick News PostFor something that takes up only 6.25 square inches of uniform space, the advertising patches now worn by all 30 NBA teams have had a sizable impact on their ...
UK launches investigation into Facebook and Google for dominating digital advertising  CNBCThe U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.
What Agencies Get Wrong About Measuring TV Advertising  AdExchanger“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...
Meet Facebook's most powerful advertising executives  Business InsiderFacebook's business is changing. These are the execs who are key to keeping the social network growing amid regulation and privacy challenges.
Tyson Sued Over Deceptive Advertising  Dairy Herd ManagementClaiming consumers have been misled, two consumer advocacy groups have sued Tyson Foods, Inc., over the meat packer's sustainability and environmental ...
Tinder, Zomato, Tide, Reebok Are Using Whatsapp Stickers For Advertising Push: Will This Work?  Trak.inWhatsapp stickers are the new form of advertisements! Brands such as Zomato, Tide, Reebok, Tinder and others are using the stickers for pushing ...
Fool Advertising Trackers with Mozilla's 'Track This'  LifehackerNobody likes annoying internet advertisements, that's for sure. And it's even creepier when you visit one website, do the web's equivalent of a little ...
Baidu and Snap Inc. Extend Sales Partnership; Plan to Extend Advertising in China  MarTech AdvisorThrough this partnership, advertisers in these countries can leverage Snapchat's robust global reach and highly engaged community to grow their business ...
UK watchdog singles out Google, Facebook in advertising probe  ZDNetThe CMA wants to understand exactly how dominant the tech giants are in UK advertising.
GSK media lead to chair The Drum Digital Advertising Awards APAC 2019  The DrumSilas Lewis-Meilus, APAC director, media consumer health from GlaxoSmithKline (GSK) will chair The Drum Digital Advertising Awards APAC 2019.
What advertising means in the age of spatial computing  EconsultancyAdvertisers have long been experimenting with spatial computing. Sam Huber of Admix looks at what the near future may hold for ads in VR and AR.
Watch: Advertising legend Martin Sorrell speaks to Euronews on the new reality of advertising  Euronews English"The best question to ask is not is the client happy, it's are we adding value" advises advertising giant Martin Sorrell.
YouTube Tries to Get Video Stars Off Their Advertising Addiction  BloombergYouTube has a message for thousands of creators who work with the digital video giant: Advertising isn't the only way to make money.
Better times ahead for PayTV as advertisers rejig marketing strategy  The Financial ExpressThe development has generated mixed reactions within the media fraternity. It is believed that there may be little to no impact on the viewership of the channels, ...
This Is How Much Disney Is Spending On ‘Lion King’ Advertising  International Business TimesDisney is topping all other studios in commercial spending to maximize exposure of "The Lion King" over its debut weekend.
Advertising’s hits and misses at the Cricket World Cup  BusinessLineIt could have been the SuperBowl moment for Indian advertising but was a tame innings.
Social Media / Influencer Marketing / Native Advertising >> A Must "Follow": Stricter Groundwork For Influencer Marketing - Media, Telecoms, IT, Entertainment - United States  Mondaq News AlertsThroughout 2018, regulators and self-regulators stayed focused on deceptive influencer marketing campaigns and native advertising practices across the United ...
Artist Ai Weiwei awarded more than $350000 in damages over advertising infringement  The Straits TimesCOPENHAGEN (AFP) - A Danish court on Wednesday (July 17) ordered a Volkswagen dealer to pay Chinese artist Ai Weiwei more than 230000 euros ...
Zenith: Romanian advertising market is slowing down  Romania-Insider.comThe advertising market in Romania is starting to slow down, after two years of accelerated growth, according to a study by media agency Zenith Romania.
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How to SAVE Yourself from Spending too Much Money on Advertising!

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In the marketing world, radio has earned the reputation of... Read More