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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

A love letter to digital advertising from a direct mail CEO VentureBeatDigital advertising, you completely ruined the direct mail industry, and I hated you for it. But now your shortcomings are bringing direct mail new life.

Walmart Wants to Take On Amazon in Digital Advertising The Motley FoolTwo of the world's premiere retailers are battling for the hearts and minds of shoppers everywhere.

AdsDax unveils public ledger to gauge digital ad impact BusinessLineTo ensure transparency and security by curbing advertising fraud, AdsDax, a blockchain-enabled advertising platform, has teamed up with digital agency Isobar ...

3 Surprising Targets for Increased Marijuana Advertising Spending on 4/20 Fox BusinessMarijuana sales are rising in the U.S. as more states have legalized medical cannabis, adult-use recreational cannabis, or both. And advertising spending in the ...

Here's how advertisers are getting tech companies to clean up their act or risk losing billions CNBCAdvertisers haven't been afraid to pull money out of Facebook or YouTube campaigns, following the exposures of controversial *content* hosted on the platforms, ...

EY and Deloitte planning land grab in digital advertising market Telegraph.co.ukAccounting giants EY and Deloitte are exploring expansion into advertising and marketing as they seek new territory to conquer following an attack by ...

How the power of persuasion goes way beyond mere advertising The Conversation - UKThere was a time when persuasion was easy to recognise. It was the stuff on billboards and flyers or between the articles in newspapers and magazines.

Letters: Advertising we can all get behind; a time to celebrate the Culture of Life Summit Daily NewsPassover and Easter are pro-life reasons to celebrateThe Christian-Judeo time for the celebration of new life and freedom is in many ways a chance to rejoice in ...

Man exposes himself in traffic while advertising for weapons class WZVN-TVIt happened Thursday evening at the intersection of College Parkway and Cleveland Avenue.

Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say VarietyAnalysts say that Amazon's move into free streaming music is more of an advertising play than an attempt to take on Spotify and Apple Music.

Report: 'Church' Advertising 'Miracle Cure' Event in Washington, Despite FDA Warnings It's Just Bleach GizmodoThe Food and Drug Administration warned the public not to attend a “miracle cure” event being thrown by group using the name Genesis II Church of Health and ...

Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too EntrepreneurOne of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is an annual ...

Why Amazon creates groups of advertising teams Business InsiderAdvertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says there's a method to the madness.

The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play Business InsiderHello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...

INTRODUCING: The 10 people transforming advertising Business InsiderFrom consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.

7 Types of Advertising (+Examples of How Brands Have Used Them) G2 CrowdTime after time, businesses allocate large amounts of money towards their advertisement efforts. But with so many types of advertising, how does a business ...

Interview With Media, Marketing and Advertising professionals People - Exchange4media Exchange4MediaThe 'Karo Powerplay On' campaign is ideated and executed by Milestone Dentsu, the integrated full-*service* communications agency from Dentsu Aegis ...

Will Advertisers Of The Future Need To Pay Consumers To See Ads? ForbesThe author examines Gener8's new product that simultaneously blocks ads and allows consumers to choose what ads they want to receive in exchange for ...

Three tech trends set to impact digital advertising beyond 2019 EconsultancyGlobal digital advertising revenues are on the up, growing 17% in 2018 to reach $251 billion (or 45% of global advertising revenues). This rise is expected to ...

Opinion: Navigating the stigmas, rules and taboos of cannabis advertising AdAge.comAn unstoppable green wave, the global cannabis market is projected to reach $166 billion by 2025, Euromonitor International says. The marketing dollars ...

Advertising as camouflage CampaignLiveIn 2008, Anthony Curcio needed 25 men to help him on a job in Monroe, Washington. So he advertised on Craigslist – the pay was good, $28.50 an hour.

Advertising's backroom boys take the battle to the marketing front Campaign IndiaConflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned ...

Olympics advertising will transform with new NBCUniversal, LA 2028 partnership CNBCLinda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and ...

Introducing Fashionista's Real-Time Advertising Private Marketplace FashionistaThe newest, easiest way to reach Fashionista's loyal audience.

Houston startup has created a less intrusive video advertising experience InnovationMapSteven Jones knows people dislike ads. Actually, he reasons, it's less that they dislike ads, but more that they don't like having those ads interrupt what they're ...

Four Tips For Advertising On Facebook Like A Pro ForbesDigital advertising is the new norm in the marketing world, and there's a reason why. Not only is it effective, but it costs pennies on the dollar compared to other ...

State Government will ban advertising of junk food on publicly owned sites Courier MailFAST food giants will still be able to advertise on government-owned billboards so long as it is to sell a healthier option like a salad. The Sunday Mail today ...

View from Nepal: Goafest is a new hope in South Asian advertising Campaign IndiaMy journey from Kathmandu, with few of my agency colleagues, along with my son Nyanik as he had a school break, was filled with anticipation. The very ...

POKKT sets new digital advertising benchmark along with Nazara ETBrandEquity.comPOKKT, a leading smartphone advertising platform for mobile games in India and Southeast Asia along with Nazara, a leading global gaming company, through ...

Stop Facebook’s targeted advertising by changing your account settings Fox NewsLet me be frank: I only keep a Facebook account to engage with listeners of my national radio show. I don't use my personal account. I stepped away from the ...

Amazon Plans to Use Digital Media to Expand Its Advertising Business The Motley FoolAmazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...

Pepsi isn't ready to start advertising in space just yet TechRadarRussian company StartRocket plans to make a name for itself (and its customers) by launching glowing billboards into the night sky, and a recent report in ...

Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands AdweekThe patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...

Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency ForbesAdvertising is ever changing and evolving and part of that is now the emergence of Digital out-of-home advertising which is reaching new levels of engagement ...

Top Digital Advertising Trends For 2019 BW BusinessworldAlex Khan - This year will see exponential growth in advertising revenues from augmented reality apps as immersive computing continues to transform online ...

This cricket season, programmatic advertising goes to bat for brands Indiantelevision.comWith the ICC Cricket World Cup just around the corner and IPL kicking off, the cricket fever is upon us. For many cricket-crazy Indians, cricket World Cup triggers ...

Rs 557 crore spent on IPL advertising Economic TimesOver Rs 557 crore has been spent on advertising in top 10 categories during the first week (Mar 23-31) of the Indian Premier League this year, higher than Rs ...

29% of Small Businesses Spend Up to $2500 a Month in Advertising Small Business TrendsThis study reveals many small business advertising statistics such as the average spread as well as the biggest challenges faced.

Advertising is Changing -- Know How to Lean into the Change EntrepreneurOpportunities are emerging as brands shift strategy for creating *content*, advertising and reaching consumers.

Podcasting is now a big business. Can it grow its advertising base? Barron'sPodcasting looks like other forms of digital media, but the business is very fragmented and it is unclear how it can grow its advertising base.

7 Ways 5G Will Help Advertising Evolve in 2019 MarTech AdvisorAs 5G rolls out this year, consumer usage and expectations will see a significant shift. Let's explore the future of ads as the market gears up for 5G.

Hinge CEO: advertising would be 'antithetical' to our message The DrumHinge brands itself as the dating app that's 'designed to be deleted'.

Entering Advertising Awards Shows? Here Are 5 Tips for Creating a Winning Entry AdweekPUNTA CANA, Dominican Republic—If you're going to listen to anyone about how to win at a creative awards show, it should probably be Kevin Swanepoel.

U.S. advertising groups create privacy bill coalition ReutersFour U.S. advertising trade groups have banded together to lobby Congress to ensure federal online privacy legislation is less strict than a law scheduled to go ...

Keith Weed: Advertising is now at a 'trust or bust' moment Marketing WeekDespite initiatives aimed at tackling bad advertising, stereotyping and building a sustainable future for digital, trust in the marketing industry is plummeting.

79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies Search Engine JournalNew data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.

Tweeting while viewing doesn't diminish TV advertising's reach and often leads to online shopping IU NewsroomTweeting while viewing 'social shows' on television doesn't diminish TV advertising's reach and often leads to online shopping, a new study from Indiana ...

For true transparency around political advertising, US tech companies must collaborate TechCrunchIn October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.

Omnicom revs up consulting and commerce offer as advertising drives Q1 growth The DrumOmnicom's first quarter results appear to buck the holding companies' chase for diversified budgets, with its advertising and healthcare businesses fueling ...

A Watchful Eye on Facebook’s Advertising Practices The New York TimesIs the social media giant finally facing consequences for ads that discriminate?

Walmart wants to become a big advertising player like Amazon CNNNew York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...

How Police Drummer Stewart Copeland Found a New Beat—in Advertising AdweekIn 2005, Stewart Copeland was 21 years out of the best job he'd ever had: playing drums for The Police. Starting in 1979, the trio led the second British invasion ...

How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky ForbesThe so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...

It's interactive, it's engaging, it's AI-powered: Mobile advertising 2019, are you there yet? ClickZBy the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile ...

Disney In One Buy: How Disney Is Unifying Its Advertising Approach AdExchangerAt AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...

Sexism in advertising: ‘They talk about diversity, but they don’t want to change’ The GuardianAs #timeTo, the ad industry's answer to #MeToo, gathers momentum, we talk to senior women working in the field.

IPL Advertising: All You Need to Know About The Game Of Revenue KreedOnJust like any other film or TV show, IPL season starts off with a proper trailer. Over the last decade, the cricket league has proved to be a 'game-changer' not only ...

Power of persuasion goes way beyond mere advertising Times of MaltaThere was a time when persuasion was easy to recognise. It was the stuff on billboards and flyers or between the articles in newspapers and magazines.

CityFibre loses ASA battle over 'fake fibre' advertising The INQUIRERCITYFIBRE HAS SUFFERED defeat in its battle with the Advertising Standards Authority (ASA), with a judge dismissing the firm's argument that allowing FTTC ...

Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever ForbesIn 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online ...

Amazon Advertising launches products in Australia The DrumAmazon has launched its Amazon Advertising product in Australia giving local advertisers and agencies access to its full suite of products.

Tanya Dubash tops IMPACT's 50 Most Influential Women in Media, Marketing, Advertising list Exchange4MediaFaye D'Souza, Shereen Bhan, Priya Nair and Sonali Dhawan among other toppers this year in the list of the industry's top women achievers.

Adobe Advertising Cloud helps advertisers understand consumers in a better way, says Vikram Chande of Adobe India Best Media InfoSpeaking at Adobe Symposium, Chande, Head Advertising Cloud, also shares how digital has evolved over the years. Saurabh Khetrapal, Programmatic ...

La Liga retains ISG for virtual advertising SportsPro MediaMediapro extends with UK marketing agency for Spanish soccer signage.

Amazon advertising: Here’s how you can refine your strategy Marketing LandUnless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive growth Amazon has ...

The month in advertising: The never-ending game of musical chairs CampaignLiveBerkeley Square… Knightsbridge… Mornington Crescent. No, not an abridged version of the game on the "antidote to panel shows", Radio 4's I'm Sorry I ...

BJP takes lead in advertising on Google, YouTube with Rs 1.21 cr spend Economic TimesPolitical parties and their affiliates have spent Rs 3.76 crore on advertisements since February 19, 2019, according to the internet giant's Indian Transparency ...

Unilever to pick 'trusted publishers' for digital advertising ReutersLONDON (Reuters) - Unilever, one of the world's biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, ...

2019 Indian elections, IPL season to drive advertising growth QuartzThe Indian advertising industry is set to have a great 2019 thanks to cricket and elections. Net advertising spends in the country are expected to grow nearly 12% ...

How you can make the most of your YouTube video advertising Marketing LandIf you're not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) ...

Amazon advertising, explained - Business Insider Business InsiderThis is an excerpt from a story delivered exclusively to Business Insider Intelligence Digital Media Briefing subscribers. To receive the full story plus other ...

Your Event's Comprehensive Social Media Advertising Calendar hypebot.comAdvertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good ...

Last stand for Berlin’s ageing concrete advertising pillars The GuardianGrassroots campaign hopes to save city's Litfaß columns from being destroyed by authorities.

Digital Advertising's Unlikely Giant Killer: Amazon ForbesIn 2019 it's clear that Amazon is finally getting serious about becoming a full-fledged advertising platform. It's the only company with the reach and resources to ...

Facebook tightens up rules for political advertisers The GuardianAdvertisers will be required to provide verifiable public contact details before they can run political campaigns on Facebook, the company has announced, in the ...

Government advertising may be legal, but it's corrupting our electoral process The Conversation AUThe Coalition government's use of taxpayer money for political advertising – as much as A$136 million since January, according to Labor figures - is far from an ...

From podcast advertising to radio sponsorship, 2019 audio marketing trends The DrumIn recent years, audio advertising has been boosted by streaming services such as Spotify and SoundCloud, a surge in podcast popularity and a radio ...

Supernova Advertising Ltd - Outcome of Board Meeting The Hindu BusinessLineOutcome of Board Meeting held on 20th April, 2019. Pdf Link: Supernova Advertising Ltd - Outcome of Board Meeting Source : BSE - www.bseindia.com.

Why Tech Companies Are at Fault for Poor-Quality Digital Advertising AdweekMarch 26, 2019. Creativity and innovation aren't removed from digital spheres unless marketers don't prioritize them. Getty Images. Share. By Gabriel Whaley.

Want To Target Millennial Males Via Advertising? Use Artificial Intelligence! ForbesMillennial males have long been notorious for being difficult to reach via traditional advertising media. So it is with interest that I have been watching Mike's Hard ...

Taking A Small Ax To The Advertising Agency Business Model ForbesThe fracturing ad agency business has opened the way for new ways to generate high-volume, good-quality ideas and spots. Small Ax is one such company, ...

Advanced Advertising: Great Content Means Advertisers Have to Up Their Game Broadcasting & CableJust as the *content* side of the business enjoys the peak TV era, marketers aim for the same level of performance with their ads. Julie Sterling, director of ...

Advertising regulations harm social media influencers, followers, and marketers alike The Hub at Johns HopkinsSocial media has given rise to a new breed of influential figures and brand ambassadors in recent years. Micro- and even nano-influencers—social media users ...

Television Advertising Market Future Growth, Global Survey, In-depth Analysis Research Report 2018 To 2025 by British Broadcasting Corporation, CBS, Comcast Corporation, Viacom, Cox Communication, Gray Television, Sinclair Broadcast Group, Sun TV Network, Discovery Communications Inc, Vivendi SA. Market Research Report“A television advertisement is a span of television programming produced and paid for by an organization.TV reaches a much larger audience than local ...

The Future of Restaurant Advertising Is Machine Learning Modern Restaurant Management“Artificial intelligence” (AI) is probably one of the biggest consumer buzzwords of the last five years and it's picked up extraordinary momentum as products like ...

Antony Davies & James Harrigan: Pittsburgh gun ban just political advertising Tribune-ReviewMost people know that politicians of all stripes are rarely sincere. Case in point: the Pittsburgh City Council's recent industrial-strength gun-control nonsense.

Opinion: Why the Droga5 acquisition is a good thing for advertising AdAge.comThe Accenture-Droga5 marriage has made waves and may alter the scene, but it doesn't represent a future devoid of ad agencies.

How Motown and ‘The Big Chill’ Revolutionized the Music and Advertising Industries VarietyMotown Records was in a tough spot in the early '80s, but then came "The Big Chill" soundtrack, which revolutionized music and advertising.

George Zimmerman caught advertising on Tinder - then kicked off TheGrioIn a case that sounds like it's right out of the scenes MTV's “Catfish,” Trayvon Martin shooter George Zimmerman has been booted from the dating app Tinder for ...

Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters ChristianityToday.comThere are two ways for a local church to reach more people. Advertising or evangelism. And they are not the same thing. There's nothing wrong with advertising, ...

Radio is the preferred advertising media for political parties for the 2019 General Elections Business TodayAd insertion on the radio by political parties has increased by 14 per cent this election year, while ad insertion in print has decreased by 9 per cent and by 83 per ...

Why Fernando Machado is the most-loved CMO in advertising DigidayFernando Machado, the global chief marketing officer of Burger King, had an idea. It was to create a limited edition of the company's Whopper burger, marketed ...

Agency rebrand sees return to simple emotion-led advertising The AustralianAt DDB, new technology platforms and narrow thinking have resulted in a return to the past: a global rebrand that returns focus to the founding partners of the ...

SpotX Fuels Revenue Growth for Philo's Advertising Platform via Demand Facilitation MarTech SeriesSpotx's Demand Facilitation Services Connects Media Buyers to Premium CTV Inventory. SpotX, the leading global video advertising and monetization platform, ...

Advertising A Game About Weed Is Hard KotakuA game about growing and selling weed that was released for PC and Mac last week has a bit of a problem: It's a game about growing and selling weed.

Snapchat ramps up advertising and vows to be better at privacy than Facebook CNNLos Angeles (CNN Business) When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive ...

Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests The InterceptFor example, jobs with taxi companies were overwhelmingly delivered to black users and secretarial ads to women, despite neutral targeting preferences.

What Percent of Display Ad Spend Comes From Native Advertising? eMarketerWe forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. The bulk of native ad spend will go to ...

Five apps to help you plan your summer trip ETBrandEquity.comTaking a break this summer? Here's a list of apps that are absolute must-haves.

3 Insights for Pinterest Advertising Campaigns that Drive Sales MarTech SeriesPinterest is a powerful social platform for brands wanting to sell products and services. Pinterest users (pinners) are actively looking to make purchases, and ...

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