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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


TechCrunch

Pinterest opens up search advertising in its Ads Manager
TechCrunch
This is pretty typical Pinterest protocol: pick off a niche of the advertising market, run it through its paces with marketing partners, and then if it's successful open it up to the rest of the universe. The company has tried to close the so-called ...

and more »

Forbes

Five Keys To Achieving Positive Return On Advertising Spend With Facebook
Forbes
Achieving positive return on advertising spend (ROAS) is a key objective for many Facebook and direct response advertisers. Sustaining positive ROAS with a large media spend is not an easy feat to accomplish, but it is possible with the right approach.


CNBC

Advertising agency clients don't want all-white teams telling them how to run global campaigns
CNBC
The days when white, male, middle-class teams of ad men would run marketing campaigns are now firmly the domain of the 1960s-set TV show Mad Men, according to U.K. advertising industry heads. The U.K.'s Advertising Association (AA) has this week ...


Business Insider

What you need to know in advertising today - Business Insider
Business Insider
For Google, TV is the final frontier. So it would make sense that to get there, the search giant started with Star Trek. As CBS bets big on the latest original "Star ...

and more »

9to5Google

Google is advertising Allo on multiple university campuses for 'smart group chats'
9to5Google
Group communication is one of the most vital aspects of college nowadays, and Google is seemingly starting to take advantage of that. While Facebook Messenger has been a strong contender for most users, Google appears to be stepping into the ring by ...


Barron's

The Advertising Apocalypse Has Been Postponed
Barron's
Back in August, advertising stocks Omnicom Group (OMC) and Interpublic Group (IPG) got whacked after WPP Group (WPPGY), the world's largest ad agency, slashed its revenue target citing a slowdown in spending by consumer companies. At the time ...
Ad company Omnicom's revenue dips 1.9%ETBrandEquity.com
Omnicom Group Inc. - OMC - Stock Price Today - ZacksZacks Investment Research

all 70 news articles »

KCET

Promoting the Golden West: Advertising and the Railroad
KCET
Note how it used to be during advertising's golden age, the period from roughly the tum of the century through the late 1950s. This was the time when all advertisers, including the western rail roads, relied heavily on accomplished commercial artists.


UK Inc. 'Paralyzed' by Brexit Worry, Advertising Lobby Says
Bloomberg
About 70 percent of U.K. marketers held advertising spending steady over the third quarter, the Institute of Practitioners in Advertising said in its quarterly Bellwether Report Wednesday. The ratio of companies increasing marketing budgets exceeded ...

and more »

IndoorMedia Publishes Advertising Kit
Markets Insider
HOUSTON, Oct. 18, 2017 /PRNewswire/ -- IndoorMedia, the industry leader in local, in-store advertising solutions, today announced it is publishing an advertising kit highlighting and explaining its innovative products. The advertising kit is available ...

and more »

Retail blues worsen, hitting newspaper print advertising hard
Poynter (blog)
The situation has only worsened as 2017 has gone on, leading to a 23 percent year-to-year decline in print advertising at McClatchy Co,. the first of the publicly traded newspaper companies to report third quarter results. McClatchy's total ad revenues ...

Google News
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11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

How to Create Ads that Sell with Little Effort

One of the main problems people find with marketing, is... Read More

10 Reasons Why Your Company Needs Custom Invitations

I am always amazed when I hear about companies who... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

The TV Shoot, The Spoiled Brat, And A Painful Lesson

It was two days before our shoot. I was in... Read More

Advertise Where Its Forbidden To

The most common way to drive people to your business... Read More

What?s the Score?

You may be aware that in a basketball game the... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive... Read More

Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead... Read More

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of... Read More

Whats The Frequency?

The more things change, some say, the more things stay... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

Make Your Business Cards Work

What's the cheapest, most under-used marketing tool you have?The answer's... Read More

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?

Doesn't that just grab you by the eyeballs and make... Read More

Business Ideas: 5 Uncommon Ways To Generate More Online Business

Sometimes, it is not an obvious business idea that will... Read More

How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

There should only be one, over-riding reason why you're doing... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

Testing Headlines

A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter... Read More