Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Why Amazon creates groups of advertising teams  Business InsiderAdvertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says that there's a method to the madness.
How the power of persuasion goes way beyond mere advertising  The Conversation - UKConsumption has become the primary form of self-identity and self-expression.
Advertising as camouflage  CampaignLiveIn 2008, Anthony Curcio needed 25 men to help him on a job in Monroe, Washington. So he advertised on Craigslist – the pay was good, $28.50 an hour.
Advertising's backroom boys take the battle to the marketing front  Campaign IndiaConflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned ...
Introducing Fashionista's Real-Time Advertising Private Marketplace  FashionistaThe newest, easiest way to reach Fashionista's loyal audience.
Delving Into Digital Advertising As Blockchain, Cryptocurrency, IoT, AR And AI Enter The Frame  ForbesAdvertising is ever changing and evolving and part of that is now the emergence of Digital out-of-home advertising which is reaching new levels of engagement ...
Amazon Plans to Use Digital Media to Expand Its Advertising Business  The Motley FoolAmazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...
The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play  Business InsiderHello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...
Lisbon International Advertising Festival announces executive jury  Bizcommunity.comThe Lisbon International Advertising Festival has announced the executive jury panel who will vote for the best works submitted at the festival...
Hinge CEO: advertising would be 'antithetical' to our message  The DrumHinge brands itself as the dating app that's 'designed to be deleted'.
Olympics advertising will transform with new NBCUniversal, LA 2028 partnership  CNBCLinda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and ...
RESAAS Launches Advertising Division to Service Inbound Demand  Investing News NetworkRESAAS Services Inc. (TSXV:RSS, OTCQB:RSASF), a cloud-based technology platform for the real estate industry, is pleased to announce it has launched a ...
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands  AdweekThe patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...
Opinion: Navigating the stigmas, rules and taboos of cannabis advertising  AdAge.comAn unstoppable green wave, the global cannabis market is projected to reach $166 billion by 2025, Euromonitor International says. The marketing dollars ...
INTRODUCING: The 10 people transforming advertising  Business InsiderFrom consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.
After a brief lull, BJP again tops in weekly Facebook advertising spend  Business StandardThe Bharatiya Janata Party (BJP) seems to be pushing up political advertising using digital media once again, after a brief slowdown in the previous week.
NBCUniversal, LA 2028 Set Long-Term Olympics Advertising Partnership  VarietyNBCUniversal and LA 2028 have set a far-reaching advertising partnership that allows for the coordinated sale of sponsor opportunities for four Olympic cycles ...
4 New Additions to LinkedIn’s Advertising Platform  Business 2 CommunityLinkedIn has been doing a bit of renovation work on their Advertising Platform. They are in the process of a bit of spring cleaning and refreshing the Ads for 2019 ...
Pepsi isn't ready to start advertising in space just yet  TechRadarRussian company StartRocket plans to make a name for itself (and its customers) by launching glowing billboards into the night sky, and a recent report in ...
POKKT sets a new digital advertising benchmark along with Nazara  Indiantelevision.comPOKKT, the leading smartphone advertising platform for mobile games in India and Southeast Asia along with Nazara, leading global gaming company, have ...
People Have Lost The Plot Over This Raunchy Property Ad Video  LADbibleWhen you think about property advertisements, you probably picture those run of the mill images of the kitchen, dining room and bedrooms to showcase the best ...
Omnicom revs up consulting and commerce offer as advertising drives Q1 growth  The DrumOmnicom's first quarter results appear to buck the holding companies' chase for diversified budgets, with its advertising and healthcare businesses fueling ...
Supernova Advertising Ltd - Shareholding for the Period Ended March 31, 2019  The Hindu BusinessLineSupernova Advertising Ltd has submitted to BSE the Shareholding Pattern for the Period Ended March 31, 2019. For more details, kindly Click here Source ...
Political Action Committees ushering in new era of political advertising  The New Indian ExpressIf you have come across a political ad on Facebook this election season, chances are that the party benefiting from it didn't push it onto your timeline.
German advertising market fell 1.2% in Q1, TV advertising still biggest  TelecompaperThe advertising market in Germany fell by 1.2 percent uear-on-year in the first quarter, according to a report from Nielsen. TV ranked first among the advertising ...
CityFibre loses ASA battle over 'fake fibre' advertising  The INQUIRERCITYFIBRE HAS SUFFERED defeat in its battle with the Advertising Standards Authority (ASA), with a judge dismissing the firm's argument that allowing FTTC ...
Panama enacts new rules for the advertising of health products  LexologyOnly 4 months after the internal regulation of the Advertising and Propaganda Commission of the Ministry of Health was approved, it was considered…
Disney In One Buy: How Disney Is Unifying Its Advertising Approach  AdExchangerAt AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...
IPL Advertising: All You Need to Know About The Game Of Revenue  KreedOnJust like any other film or TV show, IPL season starts off with a proper trailer. Over the last decade, the cricket league has proved to be a 'game-changer' not only ...
SpotX Fuels Revenue Growth for Philo's Advertising Platform via Demand Facilitation  MarTech SeriesSpotx's Demand Facilitation Services Connects Media Buyers to Premium CTV Inventory. SpotX, the leading global video advertising and monetization platform, ...
Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever  ForbesIn 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online ...
Domino’s worker goes viral with hilarious dance routine while advertising pizza  The SunTHE VIDEO surfaced on Twitter showing the enthusiastic lad in East Kilbride. Spinning his sign around and busting some wild moves - he's now gone viral after ...
Your Event's Comprehensive Social Media Advertising Calendar  hypebot.comAdvertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good ...
Laura Ingraham Lands a New Sponsor: Google Has Placed 20-Plus Ads This Month  TheWrap"Google or YouTube has advertised on the 'Ingraham Angle' at least 26 times in 2019 ... beginning on 4/2/19," a rep for Media Matters tells TheWrap.
Coldwell Banker King Uses The Adwerx Enterprise Automated Listing Advertising Program To Power Online Ad Campaigns  PRNewswireDURHAM, N.C., April 18, 2019 /PRNewswire/ -- Coldwell Banker King, a real estate brokerage with five offices in North Carolina, has implemented the Adwerx ...
Advertising regulations harm social media influencers, followers, and marketers alike  The Hub at Johns HopkinsSocial media has given rise to a new breed of influential figures and brand ambassadors in recent years. Micro- and even nano-influencers—social media users ...
La Liga retains ISG for virtual advertising  SportsPro MediaMediapro extends with UK marketing agency for Spanish soccer signage.
Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters  ChristianityToday.comThere are two ways for a local church to reach more people. Advertising or evangelism. And they are not the same thing. There's nothing wrong with advertising, ...
The month in advertising: The never-ending game of musical chairs  CampaignLiveBerkeley Square… Knightsbridge… Mornington Crescent. No, not an abridged version of the game on the "antidote to panel shows", Radio 4's I'm Sorry I ...
How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky  ForbesThe so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...
All The Bright Moments In Election Advertising  B&TIn this guest post, group creative director at Ogilvy Shaun Branagan talks about all the bright moments in election advertising. Seems like it was only yesterday ...
The Future of Restaurant Advertising Is Machine Learning  Modern Restaurant Management“Artificial intelligence” (AI) is probably one of the biggest consumer buzzwords of the last five years and it's picked up extraordinary momentum as products like ...
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness  Search Engine JournalLearn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .
Rs 557 crore spent on IPL advertising  Economic TimesOver Rs 557 crore has been spent on advertising in top 10 categories during the first week (Mar 23-31) of the Indian Premier League this year, higher than Rs ...
ASCI Upholds Complaints against 145 Advertisements out of 180  MoneylifeIn the month of February, 2019, Advertising Standards Council of India (ASCI) investigated complaints against 243 advertisements, of which the advertisers ...
Advertising truck sighted and cited in Old Town  KeysNews.comA roving billboard truck that displays animated digital advertisements for its clients while driving around the island has been getting attention in recent months, ...
Parties spent Rs 250 cr on programmatic advertising this poll season: Bhargav Patel, IQM  Exchange4MediaIQM Corporation's CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information ...
Huge Enlighten in In-app Advertising Market by Advertising Industry in Forecast Years 2019-2025| Amobee, Byyd, Chartboost, Flurry, Google AdMob, InMobi, One by AOL, Tapjoy, and Tune Inc  Market ReportsA new statistical data titled as, Global In-App Advertising Market has recently published by The Research Insights to its extensive repository. The base year ...
NM ad agencies win regionals, head to nationals  Albuquerque Business FirstAgencies on Albuquerque Business First's Advertising and PR Agencies List reported $40.9 million in 2017 New Mexico revenue.
Facebook Further Automates Some Core Advertising, Business Tools 04/16/2019  MediaPost CommunicationsFacebook on Tuesday announced a few changes to simplify the interfaces across Ads Manager and Business Manager. The changes will take fewer steps by ...
Walmart wants to build its advertising business  CNNNew York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...
Sexism in advertising: ‘They talk about diversity, but they don’t want to change’  The GuardianAs #timeTo, the ad industry's answer to #MeToo, gathers momentum, we talk to senior women working in the field.
Ajay Row joins DAN Consult | Advertising  Campaign IndiaDAN Consult, the consulting division from the house of Dentsu Aegis Network (DAN), has roped in Ajay Row as Partner for CRM (Customer Relationship ...
Take Advertising From Anybody?  Escalon TimesAlmost any newspaper, television station and social media venue will sell advertising – to anybody. How many media outlets in this nation have the resources to ...
For true transparency around political advertising, US tech companies must collaborate  TechCrunchIn October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.
The Suit: The first time I cried in advertising - M&C Saatchi Abel  Bizcommunity.comI was just a 24-year-old account executive (a title which my mother thought was very important), going about my business writing a very important contact report...
Snap's AR gamble, Verizon Media pitches advertisers, and 5G confusion  Business InsiderHello! Welcome to the Advertising and Media Insider newsletter, where we catch you up on all the big stories our team's been working on this past week.
Advertising is Changing -- Know How to Lean into the Change  EntrepreneurOpportunities are emerging as brands shift strategy for creating *content*, advertising and reaching consumers.
Stripe President John Collison on international expansion, advertising  Business InsiderStripe's John Collison explains the way in which its payments tech is helping grow the entire internet economy.
The Advantages of Bilingual Advertising 04/17/2019  MediaPost CommunicationsFor decades, the rule of thumb was that advertising on English-language TV needed to be in English, and advertising on Spanish-language TV needed to be in ...
Amazon Advertising launches products in Australia  The DrumAmazon has launched its Amazon Advertising product in Australia giving local advertisers and agencies access to its full suite of products.
Thanks So Much To All Of Our Advertisers  Above the LawIf you're interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email ...
Game of Thrones: Official merchandise launched in India  ETBrandEquity.comWith the release of the final season of the biggest ever American fantasy drama 'Game of Thrones', Black White Orange Brands Pvt. Ltd has curated impressive ...
Mobile advertisement company Carvertise is expanding to the DC area  Technical.lyThe Wilmington, Del.-based company pays everyday car drivers to ride around with advertisements and brand messages on their vehicles. It's active in 27 states ...
BBC Media Action launches social media initiative #FlushKeBaad  ETBrandEquity.comSocial media intervention puts a spotlight on urban sanitation challenge in India.
79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies  Search Engine JournalNew data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
Top Digital Advertising Trends For 2019  BW BusinessworldAlex Khan - This year will see exponential growth in advertising revenues from augmented reality apps as immersive computing continues to transform online ...
2019 Indian elections, IPL season to drive advertising growth  QuartzThe Indian advertising industry is set to have a great 2019 thanks to cricket and elections. Net advertising spends in the country are expected to grow nearly 12% ...
Stansted Express advertising to provide passengers with real-time travel comparison information  Passenger Terminal TodayOut of home (OOH) advertising agency DOOH.com has partnered with creative agency LIDA, part of the M&C Saatchi Group network, to install a series of smart ...
Advertising A Game About Weed Is Hard  KotakuA game about growing and selling weed that was released for PC and Mac last week has a bit of a problem: It's a game about growing and selling weed.
Facebook's Anti-Bias Vows May Not Kill Suit Against Advertisers  BloombergFacebook's vow to block ads on its platform from being programmed to discriminate based on demographics ended a string of lawsuits against the social ...
How you can make the most of your YouTube video advertising  Marketing LandIf you're not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) ...
How does RTB Display advertising work  SWNS StoriesIf you have found yourself trying again and again to understand how rtb advertising platform works, we at least can calm you down as you are not the only one ...
A Watchful Eye on Facebook’s Advertising Practices  The New York TimesIs the social media giant finally facing consequences for ads that discriminate?
7 Types of Advertising (+Examples of How Brands Have Used Them)  G2 CrowdTime after time, businesses allocate large amounts of money towards their advertisement efforts. But with so many types of advertising, how does a business ...
BEWARE: Scammer promises free advertising in Kempton Express  Kempton ExpressThe woman also claims that the money raised from the sale will be donated to the Cancer Association of South Africa.
Advertising deadline for SLO County Visitors Guide  A-Town Daily NewsSummer is coming and so are millions of travelers. “Now is the time to advertise your business to the rush of tourists coming to our county this summer,” says ...
Want To Target Millennial Males Via Advertising? Use Artificial Intelligence!  ForbesMillennial males have long been notorious for being difficult to reach via traditional advertising media. So it is with interest that I have been watching Mike's Hard ...
Learn How to Fight Advertising Fatigue in Today's Saturated Space  MarTech SeriesDigital ads aren't delivering what audiences want, and that means they are struggling to boost ad impact and results. To break through, marketers must adopt ...
Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too  EntrepreneurOne of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is an annual ...
Government advertising may be legal, but it's corrupting our electoral process  The Conversation AUThe Coalition government's use of taxpayer money for political advertising – as much as A$136 million since January, according to Labor figures - is far from an ...
Gideon Spanier: Disruption in advertising sector creates fresh ideas  Evening StandardSome of Britain's biggest companies are ripping up their advertising plans and rethinking how they communicate with consumers in a data-driven, digital world.
BE Exclusive: 'Create with Google' comes to India; to work with advertising agencies for better creative sol..  ETBrandEquity.comSearch engine giant has brought its new offering 'Create with Google' to India. “The division works with advertising agencies, helping them to create better ...
Social Advertising Software Market Huge Demand Across World with Key Players like 4C, WordStream, FastTony.es, Marin Software, MediaMath, Kenshoo, Twitter, Adobe, AdRoll, LinkedIn, needls, Advertising Studio, Sprinklr and more.  Market ReportsSocial media advertising software are used in different corporations for advertise on social media sites like Facebook, Twitter, and LinkedIn and more .Social ...
Sign advertising goods from a Tyneside industrial landmark sold at auction  Chronicle LiveSpillers flour mill was once the biggest in Europe and stood proudly on Newcastle's riverside. A sign advertising its wares came up for sale.
Tanya Dubash tops IMPACT's 50 Most Influential Women in Media, Marketing, Advertising list  Exchange4MediaFaye D'Souza, Shereen Bhan, Priya Nair and Sonali Dhawan among other toppers this year in the list of the industry's top women achievers.
Waze pitch deck to out-of-home agencies  Business InsiderWe compiled slides from recent pitch decks to agencies that Waze is using to pitch itself as a "digital out-of-home" platform.
Know the Future Opportunities And Current Trends in Advertising Market 2019: with Top Leading Vendors like CBS, Comcast, News Corporation, Viacom, Cox Communications, WPP Group PLC, Omnicom Group, Publicis Groupe, Interpublic Group of Companies, Dentsu, etc  Microfinance ObserverThis is an excellent research study specially compiled to provide the latest insights into critical aspects of the Advertising market. The report includes different ...
Amazon advertising: Here’s how you can refine your strategy  Marketing LandUnless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive growth Amazon has ...
Advertising major Publicis to buy Alliance Data's Epsilon for $4.4 billion  Business StandardPublicis Groupe SA will pay $4.4 billion in cash to acquire Alliance Data Systems Corp.'s marketing unit Epsilon, as the French advertising group seeks to ...
Newsline: A lesson for outdoor advertising  MediaTel NewslineLed By Donkeys' outdoor campaign has shown the professionals a thing or two about reach and effectiveness, writes Ray Snoddy - which Global must be ...
What 2019 holds for the advertising industry by Imad Jomaa  Campaign Middle EastThe future of advertising in part depends on the world's pace in technological advancement. In order to keep up with the times, agencies and brands need to be ...
Facebook tightens up rules for political advertisers  The GuardianAdvertisers will be required to provide verifiable public contact details before they can run political campaigns on Facebook, the company has announced, in the ...
‘With evolving consumer demand, role of advertising has altered dynamically’  BusinessLineChanging consumer patterns have advertisers worried. With consumers being in control of the media they consume and how they consume it, advertisers are ...
How measurable is online advertising?  Science DailyNew research sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the 'gold standard' of large-scale ...
Facebook Changes Its Ad Tech to Stop Discrimination  WIREDAs part of a settlement of five legal cases charging that Facebook allowed advertisers to discriminate against minorities, the company is making changes to its ...
Last stand for Berlin’s ageing concrete advertising pillars  The GuardianGrassroots campaign hopes to save city's Litfaß columns from being destroyed by authorities.
Digital Advertising's Unlikely Giant Killer: Amazon  ForbesIn 2019 it's clear that Amazon is finally getting serious about becoming a full-fledged advertising platform. It's the only company with the reach and resources to ...
How Motown and ‘The Big Chill’ Revolutionized the Music and Advertising Industries  VarietyMotown Records was in a tough spot in the early '80s, but then came "The Big Chill" soundtrack, which revolutionized music and advertising.
Ad Fraud Biggest Setback in Growth of Digital Advertising: Mobvista  DATAQUESTMobvista is trying to produce the best practices for identifying and reporting ad fraud and leveraging technology like machine learning to fight fraud.
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