Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Amazon will survive the HQ2 fiasco. Its bigger problem is winning over reluctant advertisers  Business InsiderHello! First, if you're a Prime subscriber, we'd love to hear what you think. Please take our quick survey here. What a week it's been for Amazon. The company ...
Here's why the advertising world is betting big on 2019  Moneycontrol.comThe year will see a substantial increase in government spending due to the general elections scheduled before May.
What's the life of an advertising person worth?  AdNewsIn an open letter to the industry, commentator Roy Morgan calls on the Media Federation of Australia and industry leaders to “lay down the law” and help fight ...
Why You Should Pair Programmatic Advertising with Paid Search  Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
Dallas Morning News taps industry veteran to lead advertising, marketing  Dallas NewsDallas News: your source for breaking news and analysis for Dallas-Fort Worth, Texas and around the world. Read it here, first.
Indian advertising industry expects a windfall this year  THE WEEKThe ghosts of demonetisation and GST has been put to rest and India's advertising industry is all raring to head into a period of explosive growth, which in turn ...
ASMR: Advertising through whispers and taps  69News WFMZ-TVASMR has been around for a while, although you might not know what it is. It's emerging as a new trend in advertising.
Advertising to US Millennials, Don’t Put Them All in the Same Group  INQUIRER.netUS millennials are a popular target for advertisers and brands, but companies risk missing out by approaching them as one homogenous population.
How to continually improve advertising across paid media platforms  The DrumIn 2019, how can marketers be expected to keep up with the growth and sophistication of digital advertising? How can they overcome the challenge of needing ...
Thousands of Android apps bypass Advertising ID to track users  Naked SecuritySix years after it was introduced, it looks as if Android's Advertising ID may not be the privacy forcefield Google claimed it would be.
Polarisation at play  ETBrandEquity.comIn the wake of a few controversial brand campaigns, the lesson for marketers is “embrace polarisation”, writes Rediffusion's strategic planner ..
Retailers must share better data about grocery dotcom advertising  The GrocerCurrent measurements underestimate the impact of dotcom advertising, says Matt Lee, managing director at Capture.
Global Register For Female Advertising Talent 'Ad Women' Pre-Launches  B&TAd Women, a global register of female talent within the advertising industry, has pre-launched and is now open for registrations. The worldwide registry is the ...
Baidu’s reliance on advertising makes it vulnerable to China downturn  South China Morning PostMembers of staff work at the Baidu booth during Global Mobile Internet Conference (GMIC) at the National Convention in Beijing, China April 27, 2018.
Amazon has a big advertising business. Walmart wants one too  The Seattle TimesWalmart gets 300 million shoppers visiting its stores each month, and the purchase data they generate could be a gold mine for big advertisers like Coca-Cola ...
Twitter rolls out new advertising rules to fight political misinformation  ABC NewsPolitical ads will be labelled, and advertisers must prove they are in Australia under new rules Twitter is rolling out to fight election interference.
New social media code for Political advertising: Only verifiable Indians can post ads  Free Press JournalOnly Indian nationals will be allowed to post political advertisements on social media, during the forthcoming Lok Sabha elections, the Bombay High Court was.
5G Becoming Secret Advertising Weapon For AT&T, Verizon 02/20/2019  MediaPost CommunicationsMobile speeds reaching 5G connectivity will continue to improve options for brands when it comes to supporting advanced advertising and marketing ...
Digital advertising revenue tops W4tr, surpasses broadcast ads  The Korea HeraldAdvertising expenditure on digital platforms rose to over 4 trillion won ($3.55 billion) in 2018, surpassing the amount spent on broadcast ads for the first time, ...
Global Advertising Lawyers Alliance To Hold 3rd Annual Advertising Law Seminar In New York City  SHOOT OnlineThe Global Advertising Lawyers Alliance ("GALA") announced today that it will hold its third annual "Advertising Law in the United States & Around the Globe" ...
Seven shares slump after TV advertising market declines  Sydney Morning HeraldSeven West Media chief executive Tim Worner has partly blamed a downgrade of the broadcaster's likely earnings for 2019 on political instability and the ...
Can We Talk About NetFlorist's Offensive Advertising? [Videos]  2oceansvibe NewsIf you're familiar with NetFlorist's advertising, you probably know a chap called Harold. Let's just say that not everyone is a fan.
Advertising And Event Opportunities | Psychiatry & Behavioral Health Learning Network  Psych Congress NetworkThe Psychiatry and Behavioral Health Learning Network is the number-one source for cutting-edge *content* in the addiction treatment and mental healthcare ...
Harrisburg-area advertising agency expands to New York City  PennLiveA Swatara Township-based advertising agency has its eye on New York City. JPL is expanding its paid media and analytics practice to New York and opened a ...
Advertising, Subscriptions To Drive CBS's Fiscal 2019  ForbesCBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.
Is Criteo a Value Play in Digital Advertising?  GuruFocus.comThe digital advertising marketplace is composed of a handful of giant players and several small players spread across the supply chain. There are also a few ...
The Best Advertising Strategies Of 2019 – Plus, The Top 25 Ad Agencies From Around The World  Benzinga80 percent of consumers search for an authentic brand to follow. DesignRush rounded up the top advertising strategies of 2019 that promote brands ...
Advertising spend to grow by 14% to Rs 80,678 crore this year  Economic TimesThe advertising market is likely to grow at 14 percent to Rs 80,678 crore this year, the fastest growing market globally, driven by strong macroeconomic factors, ...
Democrat wins advertising awards - Mississippi's Best Community Newspaper | Mississippi's Best Community Newspaper  Natchez DemocratFROM STAFF REPORTS NATCHEZ — The Natchez Democrat's marketing staff won 30 awards including the advertising excellence award competing against ...
Student magazine wins six local advertising awards - @UofSC  @UofSCStudent designers from Garnet & Black magazine in the Office of Student Media earned local honors at the annual American Advertising Awards gala on Feb.
China's out-of-home advertising on the up  Shine NewsChina's out-of-home advertising market is expected to become the fastest growing segment in traditio.
Cementing new identity  ETBrandEquity.comFind the latest marketing & advertising Insight, News & Articles from all top sources for the Indian Tech industry on ET BrandEquity.
3 Key Advertising Takeaways From the IBM Think Conference  AdweekThe 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...
The Authenticity of Advertising in Africa  Media UpdateWhile brands have spent the last decade investing heavily in understanding millennials, a few years back the buzz word 'Afrilennial` sent shivers down the spine ...
Chanel designer Karl Lagerfeld's legacy in advertising  More About Advertising | Insights into AdvertisingKarl Lagerfeld, superstar fashion designer and guardian of the Chanel brand since 1983, has died in Paris aged 85. Not many got to wear his clothes, but.
‘Swiping it right’ on Tinder  ETBrandEquity.comBumble's aggressive entry into the Indian dating-app zone has made existing players raise their game. Tinder CEO Elie Seidman denies any impact on t..
Coca-Cola takes lead in advertising by signing deals for IPL & World cup  Economic TimesCoca-Cola has taken a big lead over arch rival PepsiCo in advertising, having signed sponsorship deals for the upcoming IPL and World Cup.
Agency leaders in India on how the advertising landscape will evolve for them and their clients in 2019  The DrumIndia has become one of the most enticing consumer markets in the world in recent years and advertising agencies in the country have monetized on the market ...
APEX ARC chair on making inroads in IFEC advertising and diversity  Runway Girl NetworkPersonalized, targeted advertising has changed the face of online advertising on the ground, but it hasn't yet been exploited in a way that enables airlines to ...
2019 New York Festivals Advertising Awards Unveils Film Craft Executive Jury  SHOOT OnlineNew York Festivals will bring together some of the most technically advanced filmmakers from the industry's most respected production companies to judge this ...
Nine Of The Best Outdoor Advertising Campaigns  ForbesMembers of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.
Big Drop In Advertising Giants Shares  ForbesWPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.
Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity  Business InsiderAs more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.
How to Get Millenials to Trust and Respond to Your Advertising  ForbesOne in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...
GNC Pauses Advertising On YouTube After Viral Video Exposes Vast Network Of Child Exploitation Videos  The Inquisitr NewsThe health and nutrition company GNC has suspended advertising on YouTube after some of its ads were seen on videos that seemed to show children in ...
How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  AdweekThe “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...
Deutsch Takes A "Whiskey Cavalier" Attitude To Advertising  SHOOT OnlineDeutsch and its Steelhead arm created and produced a series of essentially "fake" ads to promote the new ABC primetime series Whiskey Cavalier.
UK broadcasters face advertising tipping point, new study finds  The GuardianBroadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...
Picking the new ‘shifting moments of truth’  ETBrandEquity.comFor businesses the challenge for the next few years is to identify the shifting moments of truth and align your strategy. The war for individual consu..
OfReg proposes 'truth in advertising' rules for licensees  Cayman CompassThe Utility Regulation and Competition Office, known as OfReg, has released a set of rules intended to make sure that the companies it regulates do not market ...
With 38 Days To Go, The NHS Is Advertising 200+ Jobs To Prepare For No-Deal Brexit  HuffPost UKNHS England is internally advertising hundreds of roles in preparation for a no-deal Brexit, HuffPost UK can reveal. With only 38 days until Britain leaves the EU ...
Update Advertising eyes growth in Rs 50 cr organised cable advertising segment  TelevisionPostMUMBAI: The cable advertising market in India is estimated to be around Rs 50 crore and is expected to grow faster under the Telecom Regulatory Authority of ...
Baba's Paridhan a test for Patanjali  ETBrandEquity.comThis week in Street View, Brand Equity gets consumers to review Patanjali Paridhan's maiden video ad.
Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  AdweekMost investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...
Facebook is a persuasion platform that's changing the advertising rulebook  The Conversation - USFacebook – the social network that started in a Harvard dorm room 15 years ago – has evolved into a media and advertising giant. It's helped create a new age ...
MannKind - Scripts, Advertising, And Cash  Seeking AlphaAdvertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.
Dutch MPs call for transparency on Facebook political advertising  DutchNews.nlDutch MPs have almost unanimously backed a motion calling on the government to pressure Facebook to come clean about political advertising ahead of the ...
FMCG spends highest on digital video advertising  The Financial ExpressWithin digital media, digital video is expected to have the fastest growth, with a CAGR of 37%; it is likely to reach Rs 5545 crore by 2021.
18000+ Android Apps Caught Violating Google’s Advertising ID Policies  Fossbytesn a recent report, it has been revealed that devices of millions of Android users around the world might have been compromised owing to popular apps sharing ...
Pittsburgh ad agency winding up work for Payless  Pittsburgh Business TimesRetailer has been among agency's largest clients for several years.
Next on Netflix: Advertising?  eMarketerNetflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...
YONO SBI disrupts Indian advertising by working with 2000+ influencers  PitchYONO SBI, an integrated digital banking platform by State Bank of India launched their recent campaign 20 Under 20 to felicitate young leaders. Interestingly ...
Google to introduce Advertising Transparency Report and searchable Political Ads Library for Lok Sabha Election 2019  Business TodayThe initiative aims to bring more transparency and openness to election advertising online and enabling voters to get the election-related information they need.
What print media needs to do to win back advertisers' faith  ETBrandEquity.comPrint ads will be more effective if they complement digital campaigns and entice readers to interact with brands online, says Vanita Keswani, CEO, Mad..
Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention  AdExchangerWalmart, Nike, Amazon, Dell, Honda, Lowe's – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading ...
Tips to Help Advertisers Survive and Thrive in the Gig Economy  AdweekWe've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...
5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand  EntrepreneurWe're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...
RAF advert that challenges sexist advertising to debut on Channel 4  The IndependentA Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.
Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston  WBOY.comAttorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.
AB InBev and MillerCoors feud heats up, but who will win?  AdAge.comIt's too early to say who's winning the two-week-old marketing war between Anheuser-Busch InBev and MillerCoors over beer ingredients. But the ultimate victor ...
Advertising group Dentsu Aegis buys Manchester-based creative agency BJL as it expands in the north  City A.M.Advertising group Dentsu Aegis has bought Manchester-based creative agency BJL in a bid to expand its offering in the north of England.
Princess Cruises launches its first advertising campaign for Asia | Travel News  Travel News | eTurboNewsPrincess Cruises has launched its first international advertising campaign developed and produced specifically for Asian markets, titled "Princessa." It.
Google: Still 'early days' for performance advertising on YouTube  Marketing LandDeveloping the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...
Advertise with the UK's official weather service  Met OfficeAdvertise with one of the world's leading authorities on weather and climate science.
Cars We Remember: Gas Station memories and advertising gimmicks  Ag JournalQ: Greg do you remember the gas stations from the 1950s and 1960s and how they got you to stop in more? There were many promotions that went well beyond ...
EXPAND Advertising Explained: Why Jet Airways is being sold for Re 1  Defence Aviation PostPM Modi faces an election within months, and the collapse of an airline —with 23,000 jobs at stake — would put a dent in his business-friendly image and fuel ...
Advertising is in crisis, but it's not because it doesn't work  CampaignLiveLet's make advertising great again by bursting the efficiency bubble.
The Safari browser update that's driving marketers crazy  AdAge.comApple Safari's second iteration of Intelligent Tracking Prevention, or "ITP2"—which prevents tracking cookies from working in the open web—has been causing ...
Barkha Dutt complains to Police about her number being public, after advertising that her number was public for ‘Kashmiris in need’  OpIndiaIn a tweet Barkha Dutt had posted herself on social media the previous day, she had advertised that her number was online and available to Kashmiris who ...
6 Non-Advertising Ways That Facebook Can Grow  Seeking AlphaFacebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...
Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.comAccording to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...
Looney Advertising Announces Launch of New Strategy Consulting Division, Looney Strategy  PR WebLooney Advertising (http://www.looney-advertising.com) is proud to announce that it recently launched a new business unit, Looney Strategy ...
Amazon's Promising Advertising Growth Story  Seeking AlphaAmazon.com Inc. is making serious inroads in the global digital advertising business. Covering the expected growth of this lucrative market on a macro level. Ho.
Taranaki Rugby advertising for forwards coach after Paul Tito's departure  Stuff.co.nzTaranaki Rugby are looking for a new forwards coach after the departure of Paul Tito, who has taken up a role with Pau in France. An advert for his role was ...
Marketing: Advertising Your Business  INSCMagazineMarketing is imperative for all businesses today, from accountancy firms to those selling craft supplies. Read on to discover three ways you can advertise your ...
Content marketing is 'not advertising', says IAG marketer  AdNews*Content* marketing is still massively misunderstood, including by people in senior roles, and could fill a gap left by dwindling community newspapers, says IAG ...
Breaking News, Newspaper, Sports, Advertising, Classifieds, Weather, Travel, Health, Entertainment, Applefest in Missouri, MO  Louisiana Press JournalThe BONCL R-X School District saw a slight dip in the state's annual assessment of its performance in 2018, the first time since 2014 that the K–8 district ...
Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising  WBAL TV BaltimoreRealtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing. The Dudley | Roan Home Team of ...
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBCAmazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.
Twitter Q4 profit soars on strong gains in advertising, global user base shrinks  Business TodayTwitter said it would stop using the monthly user base metric and instead report.
Why Do Advertisers Keep Spending More and More With the Walled Gardens?  AdweekThe latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital ...
Advertising uber-analyst Brian Wieser takes role at GroupM  AdAge.comBrian Wieser is joining GroupM as its global president of business intelligence starting this week.
Marketers are Shifting Advertising Budgets to LinkedIn  Search Engine JournalMarketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...
'Gingers deal with enough': The best complaints rubbished by the Advertising Standards Authority  NewshubFrom 'mangling' of the anthem to use of the word 'Techmas', here's what got our goat.
Apple and Google waged an advertising duel at the Grammys: Monday Wake-Up Call  AdAge.comChildish Gambino starred in a Google ad that aired on CBS during the Grammys, while Ariana Grande was in an Apple ad.
NHS England to ban GPs from advertising private services  The GuardianGPs are being banned from advertising private healthcare services in their surgeries and from allowing for-profit family doctor firms to offer care there, amid ...
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Are your business-to-business ads working for you? If they are... Read More

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Why Your Ad Failed

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Top Design and Marketing Tips from a Branding Expert

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