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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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NEWS10 ABC
Facebook to limit gun-related advertising
NEWS10 ABC
(WIVB) - Facebook will now limit gun-related advertising. The social media giant says it plans to restrict ads of weapon accessories to adults only. Starting June 21, advertisers will be required to restrict their audience from users under the age of ...

and more »

Forbes
A Crossroads: Artificial Intelligence And Advertising
Forbes
According to Elon Musk, artificial intelligence (AI) is “our biggest existential threat.” Whether that is fact-based or hyperbole is determined by the reader's perception of Musk as either the real-life Iron Man or a classic hype marketer. Whether Elon ...

and more »

Global Outdoor Advertising Industry
PR Newswire (press release)
Table 2: World Historic Review for Total Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Expenditure in US$ Million for ...

and more »

Casino amendment starts (misleading) advertising
Arkansas Times (blog)
Driving Arkansas Forward, the group hoping to put a casino amendment on the November election ballot, has begun ads aimed at encouraging people to sign petitions for the measure. As yet, no financial disclosures have been made on backers of the ...

Newsweek
David Hogg Calls For Laura Ingraham Advertising Boycott After 'Summer Camp' Comments
Newsweek
Parkland school shooting survivor David Hogg suggested on Tuesday that advertisers boycott conservative television host Laura Ingraham after she made comments likening makeshift detention centers for immigrant children to summer camps. "If we get ...
A Parkland shooting survivor is reigniting his war with Laura Ingraham after the Fox News host compared migrant ...Business Insider
When children are separated from their parents at the border, here is where they go nextThe San Diego Union-Tribune
Listen to Children Who've Just Been Separated From Their Parents at the BorderProPublica
Business Insider -Business Insider -Twitter
all 145 news articles »

Chicago Tribune
Unilever's plan to combat the 'dark side' of social media advertising
Chicago Tribune
The consumer goods colossus Unilever, which is a force in global advertising, has taken a stand against the use of social media "influencers." Influencers, who often buy followers on sites like Facebook and Instagram, can be paid to write about ...

and more »

Business Wire
TV Advertising Industry Ready For Automation
TV News Check
Cox Media Group's Videa, an online marketplace for automated television advertising, today released new research from its Change Management survey tracking the state of the TV advertising industry. The survey was powered by 174 participants from media ...
Videa Releases New Research Signaling the TV Advertising Industry is Ready for ChangeCitizentribune

all 11 news articles »

Business Insider
What you need to know in advertising today
Business Insider
Amazon famously maintains a low profile at major advertising gatherings and doesn't pack its executives on panels, so the company's involvement this year is particularly noteworthy for marketers who are intrigued by the ecommerce giant's data and ...
David Droga Still Has Faith in Advertising, Even If You Don'tAdweek
Cannes Lions bingo: The ad industry's top buzzwords in 2018Quartz
Cannes Lions 2018 aims for restraint as advertising industry battles a number of challengesCity A.M.

all 159 news articles »

Forbes
Advertising's Newest Enemy Is The Legion Of Freelancers The Agencies Laid Off
Forbes
Like advertising needed another enemy. They're getting financial pressure from the holding companies. Their clients are asking for more for less. Even traditional consultants like Deloitte and Accenture are getting into the advertising act. But there's ...

AdExchanger
Increased Consumer Expectations For Privacy Could Be A Good Thing For Advertisers
AdExchanger
In advertising, the rise of programmatic buying brought reduced waste and efficiency through automation and better targeting of ads. In the early days, that targeting was primarily fueled by third-party data acquired from outside sources on everything ...

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