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Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More
Why Most Advertisements Stink!
Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More
Wheres Me Pot of Gold and Lucky Charms?
We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More
What?s the Score?
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More
How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More
Localized Advertising ? Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More
In Advertising Bigger isn?t Always Better
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More
Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More
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Tips On Writing a Successful Ad
When knowledge is based on truth it is powerful!When it... Read More
Advertising - Does it Matter?
When advertising, you need to sell your opportunity, your products... Read More
Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again,... Read More
Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very... Read More
Using Ad Agencies and Designers
Advertising and promoting your business is expensive, so it's important... Read More
Finding Your Target Market
Achieving sales is probably the biggest challenge a web business... Read More
Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that... Read More
Top Jingle Companies: What to Look For, What to Expect
The internet offers you the opportunity to seek out jingle... Read More
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown with us... Read More
Your Eye Catching Publicity Flyer
Your website is done, your business cards have been delivered,... Read More
How To Make Your Advertising Work!
Many believe that when it comes to advertising, it's a... Read More
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder... Read More
3 Inside Secrets To Making You Richer Using Direct Mail!
Making money using direct mail isn't easy. And anyone who... Read More
Secrets And Top-Tips Of Mail Order Advertising
Good Advertising creates more production, thus greater consumption, faster turnover... Read More
Moving message Sign
Moving Message Signs are a unique, attention-grabbing way to communicate... Read More
Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools
If you're a retailer and the only kind of advertising... Read More
2005 Super Bowl Ads... Winners and Losers
Well, Super Bowl XXXIX is history. Too bad for the... Read More
Direct Response Advertising; Radio vs TV
Radio advertising vs. television advertisingMany new advertisers assume that they... Read More
Reach vs. Frequency: Touch 100 Once or 25 Four Times?
Reach and frequency are terms generally used when planning advertising... Read More
How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
If you're interested in improving the selling results of your... Read More
Free Publicity With Dogs, Cats, and Rats
Here's a fascinating idea.. Having noticed that there always seemed... Read More
10 Reasons Why Your Company Needs Custom Invitations
I am always amazed when I hear about companies who... Read More
Radio and Television Ads: Clever Vs. Annoying
Ever heard or seen a radio or television commercial that... Read More
Promote yourself on radio for free
Unless you have become extremely popular in your personal or... Read More
16 Ways to Make Your Business Cards Unforgettable
Every time you hear someone say "May I have one... Read More
The Secrets of High Money Classified Ads
When used effectively, classified ads can be one of the... Read More
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people... Read More
Non-profit Coupon Books and Coupon Mailers for Small Businesses
Many groups like the Chamber of Commerce, ASB at the... Read More
Media Savvy ? Media Skills For Rural Women
The ability to lead, persuade and influence are integral skills... Read More
Dont Put All Your Eggs in The Same Basket
Solution: You can protect yourself by partnering with other lead... Read More
How to Write Great Headlines
According to experts, just changing the headline of an ad... Read More
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
FACT: Most people don't spend anywhere near enough time on... Read More
Crazy Ads? Maybe Youre Just Out of The Demo!
My father called me to complain, again. He's 82 and... Read More
4 Ways to Double the Power of Your Business Cards
Sure, everyone needs business cards. But why not make your... Read More
How to Write Ads that Increase Your Business
I caught myself wracking my brain over what kind of... Read More
Adding Art to Business Spaces
Larger companies have learned that collecting art adds something special... Read More
Do You Really Need a Brochure?
Traditional brochures typically tell the story of your company, i.e.... Read More
Advertise Where Its Forbidden To
The most common way to drive people to your business... Read More
How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Doesn't that just grab you by the eyeballs and make... Read More
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown with us... Read More
If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This
Over the 32 years I've been involved in sales, marketing... Read More
How To Tame The Buying Beast Inside Your Customer
What if you can understand and control your customer's mind?... Read More
Print Advertising: Knowing What To Put In Your Ads
So you've decided to run a print ad in your... Read More
8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses... Read More
Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency
This is the third article of a three-part series. I'm... Read More
What Does the Back of Your Business Card Say?
Business cards with nothing on the back are wasted opportunities... Read More
Prove It! - Give Your Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your potential... Read More
Cross Cultural Advertising
"Culture is a like dropping an Alka-seltzer into a glass... Read More
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two
In part one of this article we discussed the importance... Read More
The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them... Read More
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