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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Top Digital Advertising Trends For 2019 BW BusinessworldAlex Khan - This year will see exponential growth in advertising revenues from augmented reality apps as immersive computing continues to transform online ...

Google, Facebook to make $176bn from advertising this year: WARC Best Media InfoWARC, the international marketing intelligence *service*, has found that of the $590.4bn spent on advertising worldwide last year, $144.6bn (24.5%) went to the ...

AI in advertising means more than bidding WarcGoogle's display advertising is deploying AI in a way that allows it to tailor messages based on the *content* of the site, in a demonstration of its cloud-based AI ...

Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness Search Engine JournalLearn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .

In-depth: Has humour taken a backseat in advertising? Best Media InfoRemember the humorous commercials of Fevicol, M Seal, Mentos or Centre *fresh*? These ads always managed to tickle the funny bone of consumers and ...

Amazon's Next Move to Boost Its Advertising Business Motley FoolAmazon's (NASDAQ:AMZN) advertising business had a stellar 2018, more than doubling year over year to reach about $10 billion. Analysts don't expect much ...

‘With evolving consumer demand, role of advertising has altered dynamically’ BusinessLineChanging consumer patterns have advertisers worried. With consumers being in control of the media they consume and how they consume it, advertisers are ...

In 2020, Native Advertising will be More Programmatic and Mobile - but Less Social Social Media TodayA report, recently published by eMarketer, presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020, native ...

New Zealand ad associations call for global action against Facebook Campaign Asia-PacificJoint statement slams Facebook over its “platitudes” regarding stopping harmful *content* following the Christchurch terrorist attack livestream, threatening a ban.

In 2018, Google and FB ‘took 1 in every 4 dollars spent on ads’ BusinessLineMarket intelligence *service* Warc has found that of the $590.4 billion spent on global advertising last year, $144.6 billion, that is 24.5 per cent, went to the Google ...

Asia’s AnyMind pulls in another $8M and expands into outdoor advertising TechCrunchAsia-focused marketing startup AnyMind Group has landed a further $8 million in funding to close out its Series B round and expand into new verticals.

UK advertising powers ahead as exports hit £6.9bn The DrumBritain's stature in international advertising has been given a boost following the publication of new figures indicating that total exports rose to £6.9bn in 2017.

Television is 94.6% of video advertising informitvTelevision accounted for 94.6% of video advertising in the United Kingdom in 2018, down only a fraction from 95% the previous year. Put another way, only a ...

Amazon doubles down on TV advertising Marketing WeekAmazon is now TV's third-biggest spender, with total TV ad revenue reaching £5.11bn in 2018 thanks to increased investment from online businesses.

Google fined €1.49bn by EU for advertising violations The GuardianGoogle has been fined €1.5bn (£1.3bn) by the EU for abusing its monopoly in online advertising, bringing the total cost of punishments imposed on the search ...

Global Advertising Market 2019 – Gross Margin Analysis by Market Share, Size, Revenue and Forecast to 2024 Global Industry JournalGlobal Advertising Market Report thoroughly portrays an analysis of the growth direction grounded in the historic, current, and futuristic potentials of the global ...

Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away ForbesFor anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...

BBDO India appoints Kunal Solanki as VP ETBrandEquity.comBBDO India has appointed Kunal Solanki as vice-president for the Mumbai office. He will report to Atin Wahal, executive vice-president and Head of BBDO's ...

Purpose advertising: The best an ad can be? Aljazeera.comAn insight into the world of advertising and the challenge of striking a balance between purpose and profit.

British advertising guru is calling for Google and Facebook to be broken up Daily MailOne of Britain's most influential advertising gurus has called for internet giants to be broken up, accusing them of 'sucking money out' of the economy and ...

Airline apologises for 'inappropriate' advertisement on Brisbane buses Sydney Morning HeraldAirline advertisements accused of “making light” of sexual exploitation in Thailand have been removed from all Brisbane City Council buses. A recent AirAsia ...

Advertising Week Europe Briefing: Audio’s coming of age DigidayBoth the proliferation of smart speakers and the popularity of podcasts are pushing advertisers to think harder about audio. Advertisers are now seeing voice as ...

Will advertisers ever learn from YouTube advertising scandals? EconsultancyContinued YouTube scandals beg the question whether greater introspection on the part of advertisers is warranted when their ads appear next to problematic ...

Blockbuster partnership: Embedded advertising helps Bollywood earn big The Financial ExpressIn-film placements helping movie production houses recover costs, while also adding to the pre-release buzz.

A Few Pioneering Women Every Advertising Industry Pro Should Know ForbesAs we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...

Teikametrics adds hourly bidding optimization for Amazon advertising Search Engine LandBoston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...

Hardware Stores Find "True Value" In Hyper-Local Advertising ForbesTrue Value Company is embracing a “marketing-as-a-*service*” model, offering hyper-local and highly targeted marketing to stores as part of a larger program to ...

Ad Fraud Biggest Setback in Growth of Digital Advertising: Mobvista DATAQUESTMobvista is trying to produce the best practices for identifying and reporting ad fraud and leveraging technology like machine learning to fight fraud.

TZANEEN: The right way to go about advertising political parties Letaba HeraldThe town was painted red in light of the upcoming elections. The EFF recently put up posters of their party all over Tzaneen in areas that left the town looking ...

Podcast advertising: how you can make the most of it RaconteurIs this the future of influencer marketing? The best way to target millennials? Podcast advertising is a goldmine - if you get it right.

Does ‘woke’ advertising need a wakeup call? YourStory.comWhat happens when brands want to be 'woke' in India, in an economy where 11 percent of the youth are highly conservative and 37 percent of them are ...

Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon ForbesThe blur between *content* and commerce intensifies, and social-media platforms are working overtime to create opportunities for brands to turn consumers' ...

The show goes on for in-cinema advertising: Brands use power of big screen Business StandardThe siren call of digital media had led many to believe that the era of in-cinema advertising was well and truly over. However, two reports launched in the course ...

Audi India appoints BBH as its integrated agency ETBrandEquity.comThe appointment follows a multi-agency pitch which took place towards the end of 2018.

Facebook is creating a new advertising portal for housing, employment and credit advertisers and will remove 'hundreds' of targeting options Business InsiderFacebook has faced backlash from civil rights groups like the National Fair Housing Alliance (NFHA) and American Civil Liberties Union (ACLU) that its platform ...

Clever Advertising Creatively Encourages Denver to Conserve Water My Modern MetHow do you encourage people to use less water? This was a quandary that Denver Water hired the creative agency Sukle to help solve. For over a decade, they ...

3 ways to lower your Amazon advertising ACoS Search Engine LandAmazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...

The future of native advertising is mobile The DrumNative advertising's ability to blend in with an end-user's *content* experience has made it extremely popular with brands. In fact, it's so popular that native made ...

Identity and Advanced TV Have Reshaped Video Advertising AdweekJust when creatives wrapped their heads around data and programmatic, new technology is about to reshape storytelling again. While those first disruptive ...

Re: No more infant formula advertising in The BMJ The BMJThis comes across as an arbitrary, irrational and knee-jerk action. Why exactly have these adverts been banned? I agree that the use of formula milk should be ...

DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ Search Engine LandDuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...

MannKind - Afrezza Scripts Still Flat Despite Advertising Seeking AlphaAfrezza scripts essentially flat week over week. MannKind 2019 advertising campaign has been active for 10 weeks. A request for more authorized shares at the ...

Advertising Week Europe briefing: Broadcasters slowly unite against platform threats DigidayAt Advertising Week Europe, it seems broadcasters may be showing a more collective front against platform threats.

Facebook Announces 'Facebook Showcase' Premium Video Advertising Option Social Media TodayWhile Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social Network's monetization plans ...

This Tool Helps Marketers & Advertisers to Track Traffic Quality Search Engine JournalThis is a sponsored post written by Finteza. The opinions expressed in this article are the sponsor's own. When online advertising replaced traditional ...

No more infant formula advertising in The BMJ The BMJBMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1279 (Published 21 March 2019) Cite this as: BMJ 2019;364:l1279. Article · Related *content* · Metrics ...

Is Content Marketing Advertising? Social Media TodayThis seems like a simple question to answer, right? But the answer boils down to who you ask and how you define *content* marketing. Zara Curtis, Director of ...

Digital out-of-home advertising is fracturing into many channels MarTech TodayDigital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.

Carphone Warehouse thwacked by UK Advertising watchdog for a Cyber Monday wobble The RegisterUK phone-slinger The Carphone Warehouse has received a slap on the wrist from the Brit advertising watchdog after an offer proved a tad too popular.

Burger King strengthens their partnership with Mumbai Indians ETBrandEquity.comBurger King signs an exclusive 'Category Deal' for the ongoing cricket season with Mumbai Indian.

New Zealand shooting: Facebook faces advertising boycott over live-stream CBS NewsTwo business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...

The definitive guide to what’s in and out at Advertising Week Europe 2019 DigidayAdvertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...

YouTube Facing Lawsuit That Alleges Toy Unboxing Videos Are “Abusive Advertising Practices” Aimed At Children TubefilterA Brazilian lawsuit filed against YouTube's owner Google is raising questions about whether toy unboxing videos are manipulating kids — and whether similar ...

MillerCoors Is Suing Anheuser-Busch Over Recent Advertisements The Inquisitr NewsTwo beer companies are going at in a major marketing war. Major beer companies MillerCoors and Anheuser-Busch have been rivals for years, always trying to ...

Big Companies Freezing Their Advertising On YouTube Because Of Controversial Comments ForbesThere's a large number of videos on YouTube available to literary everyone, featuring the likes of children, mostly girls under the age of 13, practising ...

NBCUniversal, Sky team up to expand global advertising product Reuters(Reuters) - Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, ...

Facebook is going to stop letting advertisers target by race, gender, or age MIT Technology ReviewThe firm spent $5 million yesterday settling three cases that claimed Facebook's practices allowed employers to illegally exclude women from being served ads ...

ANALYSIS: The advertising strategy during the NSW election AdNewsDr Andrew Hughes dives into the ads of the NSW election, explaining what worked and what didn't.

You're being used to steal $50 billion in digital advertising Fast CompanyA new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.

Has the Native Advertising Market Matured? eMarketerThe typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...

How do you make money from podcasts? The pros and cons of advertising and subscriptions RecodeJacob Weisberg and Bethany McLean from Pushkin Industries and Marshall Williams from Ad Results Advertising discuss the booming audio biz on the latest ...

Advertisements Disparaging Another Product As Bad And Unhealthy Not Permitted : Delhi HC [Read Order] Live Law'The settled position in law is clear i.e. while puffery is permitted, disparagement and denigration is not'.

Global In-game Advertising Market Driving Factors, Challenges And Market Trends – BrightRoll, Flurry, Google, InMobi The Market FactGlobal In-game Advertising Market report contains all study material concerning summary, growth, demand and forecast analysis report altogether over the ...

What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising. ForbesThe article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.

Global Public Space Advertising Market 2019: By Demand, Technologies, Advancements, Types, End Users, Key Players, Opportunities, Growth & Forecast 2024 World GazetteGlobal Public Space Advertising Market Research Report Forecast from 2019 to 2024. The Southeast Asia Public Space Advertising market size is $XX million ...

Milan fashion houses are hitting the wrong advertising note | Opinion Miami HeraldMilan fashion houses are finding that their dramatic styles and remarkable statements are looking threadbare. A recent Gucci advertisement for a blackface tunic ...

Advertisers say Facebook outage led to 'chaos' in buying AdAge.comFacebook advertisers say the outage at the social network caused "chaos" in the market and cost them a whole day's work as they were frozen out of ads ...

Advertising effectiveness vs. efficiency: what is important? RaconteurFocusing on short-term wins has led to a growing efficiency bubble, leaving long-term advertising effectiveness by the wayside.

Congress Moves to Ban Discriminatory Advertising on Social Media NextgovLawmakers also introduced bills to help both vets and the larger U.S. workforce navigate an increasingly tech-centric job market.

The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth ForbesThere's a limit to how much a company can cut, but top-line growth (driven by investment in advertising) is infinite, at least until a brand reaches 100% market ...

Cycling safety ad sparks sexism outcry in Germany SBS NewsAn advertising campaign by Germany's transport ministry to persuade cyclists to wear helmets has sparked accusations of sexism, as it features a model wearing ...

Google Fined 1.49 Billion Euros by EU For Unfair Advertising Rules, Third Penalty in as Many Years News18The European Commission, which said the fine accounted for 1.29 percent of Google's turnover in 2018, said in a statement that the anti-competitive practices ...

Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain CointelegraphSponsored. Paying for the ultimate result of an advertising campaign, and not just impressions or clicks, has always been the dream of advertisers. There have ...

Do Ryan ToysReview and other YouTube unboxing videos exploit children? Vox.comThis January, the public prosecutor's office in São Paulo, Brazil, announced it was suing Google, accusing its video-sharing platform YouTube of “engaging in ...

WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport World Health OrganizationWHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...

Leo Varadkar's spin unit behind huge rise in advertising spending The TimesThe taoiseach's department spent €1.8 million on advertising last year, up from €71000 in 2017, The Times can disclose.Government departments spent almost ...

Airline apologises for 'inappropriate' advertisement on Brisbane bus Brisbane TimesThe AirAsia advertisement was slammed by ALP councillor Kara Cook as "making light" of sexual exploitation.

15 Classic Campaigns From African-American Creatives That Helped Shape Advertising AdweekConversations surrounding diversity and inclusion—or, more pointedly, the lack thereof—have become a regular occurrence in the ad industry. Unfortunately ...

The advertising industry has a diversity problem – apprenticeships can help The GuardianIt's really important that our workforce reflects the kind of people that we're advertising to, says Sue Frogley, UK chief executive of Publicis Media.

Martin Sorrell: Amazon's advertising business will be worth $100bn CampaignLiveAdvertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.

Ad fraud scam drains your phone battery and lets advertisers make money by running hidden video ads Daily MailA new report has uncovered a massive advertising fraud scheme that let made scammers serious cash, fooled marketing companies and killed users' ...

Some advertisers are quitting Facebook, chiding the company's 'despicable business model' CNBCSome businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.

U.S. lawsuit on hotels' internet advertising moves forward ReutersA federal judge on Thursday rebuffed a request by hotel chains including Hyatt Hotels Corp, Marriott International Inc and Wyndham Hotel Group to throw out a ...

Battling Bans, China’s Huawei Goes on an Advertising Offensive The Wall Street JournalAs a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...

Is Advanced TV Advertising Making Progress? eMarketerEarlier this week, 3000 marketing industry professionals gathered for LiveRamp's RampUp conference at the Fairmont Hotel in San Francisco to discuss the ...

Soros matters: A closer look at Corporate Boardrooms that pulled advertising from Tucker Carlson – The Tribune Papers- Breaking News & Top Local Stories ThetribunepapersBy Joe Schaeffer, World Tribune- A scrappy media watchdog organization uncovers a shocking truth about a popular TV news host, causing his show's ...

McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity AdweekWhen you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...

How streaming impacts digital advertising and consumer entertainment TechRepublicStreaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.

Atomic finds new political angles for i newspaper More About Advertising | Insights into AdvertisingThe i newspaper is still with us following the implosion of previous owner Johnson Press, somewhat controversially as it's now owned by a consortium of.

UK ASA bans gambling advertisement for advertising gambling CalvinAyre.comIt's unfathomable that a gambling company could create an advertisement to promote gambling. The nerve of some people! However, that's exactly what has ...

"Brand not widely known as premium in India; important to spell it out": Pallavi Singh, MG Motor afaqsAs British-born car brand Morris Garages launches its first celeb-led advertising campaign in India, we ask marketing head Pallavi Singh about the unusual ...

For The First Time, Digital Advertising Will Surpass Traditional Ad Spending WBURTotal digital spending on advertising will surpass traditional ad spending for the first time. Here & Now media analyst John Carroll assesses the impact.

YouTube pulls advertising from anti-vaxxer videos MashableYouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...

Star India gets the game on for IPL 2019 with cheeky advertising campaign Business StandardBattling several demons on many fronts—be it the vagaries over dates and locations in an election year and the uncertainty over reach in the wake of the TRAI ...

At least 34 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list. Business InsiderTucker Carlson is embroiled in controversy yet again after the progressive media watchdog Media Matters released recordings of his calls into the shock-jock ...

EU fines Google €1.49bn in search advertising investigation Irish TimesEU says Google 'misused dominant position' in market for brokering online search ads.

Film Financing From Advertisers And Distributors ForbesAdvertisers. One source of film financing is equity from advertisers. The large advertisers each spend hundreds of millions of dollars per year advertising their ...

Facebook announces changes to political advertising to meet new federal rules CityNews TorontoFacebook is launching a new advertisement library that will capture detailed information about political ads targeted at voters in Canada, including who pays for ...

There Are Now 34 Advertisers That Have Cut Ties With Tucker Carlson Following His Latest Controversial Comments FortuneAs many as 34 advertisers have distanced themselves from Carlson and his Fox News shows in recent months following controversial comments.

Who are these high-roller ghost advertisers for the BJP on Facebook and Instagram? NewslaundryEver since Facebook got rapped on its knuckles for allegedly flouting data privacy guidelines which allowed them to target specific ads at a target audience most ...

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