Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


AdAge.com (blog)

Brand Safety Issues Go Way Beyond YouTube, Says Advertising Week Europe Panel
AdAge.com (blog)
AT&T and Johnson & Johnson are the latest big advertisers to halt YouTube ad buys, but the problem of ads and offensive content extends way beyond Google and Facebook, according to a session on terror funding led by The Guardian at Advertising Week ...
Will Google Advertising Flap Boost Facebook, TV Networks?Investor's Business Daily
J&J joins YouTube advertising boycott as Google struggles to contain crisisSilicon Valley Business Journal
AT&T and Verizon join advertising boycott against Google over offensive YouTube videosTechCrunch
Mashable -Campaign US -Allure Magazine -Google Blog
all 173 news articles »

AdAge.com

J&J and Verizon Join Major Marketers Suspending YouTube Advertising
AdAge.com
Johnson & Johnson has suspended its YouTube advertising globally, joining a growing group of advertisers and agencies stepping back from the dominant video platform over ads' proximity to hate speech, terrorist propaganda and other objectionable ...
Google advertising row spreads to US brandsBBC News
Verizon, AT&T suspend ads from Google over offensive videosReuters
More trouble for Google: Verizon and AT&T pull some Google ads as concerns mount about hate contentCNBC
Adweek -SiliconBeat -Google Blog -The Guardian
all 536 news articles »

Adweek

Sling TV Is Partnering With Adobe for Programmatic Advertising ...
Adweek
Sling TV is getting into programmatic advertising, partnering with Adobe's newly unveiled Advertising Cloud to let brands bid in real time on livestreaming and ...
Adobe launches Advertising Cloud - Screen AfricaScreen Africa (press release)

all 4 news articles »

AdAge.com

London Mayor Sadiq Khan Cancels Advertising Week Europe Talk
AdAge.com
But later Advertising Week's executive director, Matt Scheckner, encountered in a hallway at the venue at about noon, said Mr. Khan had been called into a British government cabinet meeting. Mr. Scheckner said Mr. Khan's theme, in a Q&A session with a ...
Sadiq Khan cancels Advertising Week Europe appearance following Westminster attackThe Drum
Sadiq Khan: London mayor says terror attacks 'part and parcel' of living in a major cityThe Independent
Donald Trump Jr. on Twitter: "You have to be kidding me?!: Terror attacks are part of living in big city, says ...Twitter
Evening Standard
all 290 news articles »

Forbes

Navigating The Growing Pains Of Advertising To The Education Market
Forbes
As industries go, healthcare and education rank neck-and-neck as the two largest industries in the United States, with education totaling a whopping $1.2 trillion in total expenditures, or 7.2% of the nation's GDP. And while the healthcare industry ...


Yahoo Finance

Advertising That's More Than 'Hot Air'
Yahoo Finance
TORRANCE, Calif., March 23, 2017 /PRNewswire/ -- Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor. Now, the fuel cell car's newest campaign is blazing a trail with eco-billboard technology that will ...

and more »

Adweek

Facebook's Head of Advertising Says Purpose-Driven Marketing ...
Adweek
Purpose-driven marketing like this Airbnb ad from the Super Bowl may be around to stay. Airbnb. Share. By Marty Swant. |. 1 day ago. Share. Facebook's head of ...

and more »

Adweek

How to Prepare for Mobile Advertising's Fast-Approaching New Frontier
Adweek
Only a few years back, mobile was a “maybe” in the marketing world. In short order, smartphones and tablets proliferated. Consumer consumption on smaller screens rose. Suddenly advertisers needed to be “mobile first.” Taking things one giant leap ...


AdAge.com

Forget Out of Home, Try Out of This World Advertising With VR
AdAge.com
Now, imagine flying through Times Square and all the ad screens are taken over by one brand. Now, imagine a future-based video game, chasing through traffic, and a billboard up ahead is playing a commercial. Whatever future is in store for advertising ...


BRIEF-Johnson & Johnson says to pause all YouTube digital advertising globally
Reuters
BRASILIA, March 23 The European Union has asked Brazil to voluntarily suspend all shipments of meat to its member countries to avoid imposing a ban that would take time to lift, but the Brazilian government has not agreed, EU diplomats in Brasilia told ...

Google News
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Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad

If you knew these 10 high impact insider's hidden psychological... Read More

How to SAVE Yourself from Spending too Much Money on Advertising!

How much money have you spent in Advertising, Promotion &... Read More

Finding Your Target Market

Achieving sales is probably the biggest challenge a web business... Read More

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other... Read More

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

Crazy Ads? Maybe Youre Just Out of The Demo!

My father called me to complain, again. He's 82 and... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar... Read More

Media, the Internet, Yellow Pages, and Your Business

If you are reading this article, chances are you could... Read More

Moving Message Board

Moving message boards are used in the areas where continuous... Read More

Indoor LED Displays

To promote the audience, staff, customers and other people the... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

LED Moving Message Displays

LED's are becoming more and more popular in all kinds... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

Which is Better Digital or Offset Printing?

As technology continues to improve, the quality of digital prints... Read More

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your... Read More

2005 Super Bowl Ads... Winners and Losers

Well, Super Bowl XXXIX is history. Too bad for the... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

The $500.00 A Month Plan

One way to make extra money or start a... Read More

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are... Read More

Imaging Isnt Everything

Many home improvement contractors attempt to use advertising to expand... Read More

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers

In the world of advertising there are many forms of... Read More

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More

Custom LED Display

Custom LED Display, as the name specifies, facilitate control anything... Read More

HackeD

hey admin thIS website Is HaCKEd by Unkn0wn_hax0r... Read More