Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


AdAge.com (blog)

Brand Safety Issues Go Way Beyond YouTube, Says Advertising Week Europe Panel
AdAge.com (blog)
AT&T and Johnson & Johnson are the latest big advertisers to halt YouTube ad buys, but the problem of ads and offensive content extends way beyond Google and Facebook, according to a session on terror funding led by The Guardian at Advertising Week ...
J&J joins YouTube advertising boycott as Google struggles to contain crisisSilicon Valley Business Journal
Johnson & Johnson Is Boycotting Google Advertising Due To Concerns About Hate SpeechAllure Magazine
AT&T and Verizon join advertising boycott against Google over offensive YouTube videosTechCrunch
Mashable -Investor's Business Daily -Campaign US -Google Blog
all 173 news articles »

Radio Ink

Advertising Is Key For Radio's Future
Radio Ink
Interruptive advertising models are challenged to create great user experiences in an on-demand, curatable world. Consumers are doing their best to tune out ads and get just the content they want. The advent of the DVR made it easy to start skipping ...


AdAge.com

J&J and Verizon Join Major Marketers Suspending YouTube Advertising
AdAge.com
Johnson & Johnson has suspended its YouTube advertising globally, joining a growing group of advertisers and agencies stepping back from the dominant video platform over ads' proximity to hate speech, terrorist propaganda and other objectionable ...
Google advertising row spreads to US brandsBBC News
More trouble for Google: Verizon and AT&T pull some Google ads as concerns mount about hate contentCNBC
Verizon, AT&T suspend ads from Google over offensive videosReuters
SiliconBeat -Billboard -Google Blog -The Guardian
all 536 news articles »

Adweek

Sling TV Is Partnering With Adobe for Programmatic Advertising ...
Adweek
Sling TV is getting into programmatic advertising, partnering with Adobe's newly unveiled Advertising Cloud to let brands bid in real time on livestreaming and ...
Adobe launches Advertising Cloud - Screen AfricaScreen Africa (press release)

all 4 news articles »

AdAge.com

London Mayor Sadiq Khan Cancels Advertising Week Europe Talk
AdAge.com
But later Advertising Week's executive director, Matt Scheckner, encountered in a hallway at the venue at about noon, said Mr. Khan had been called into a British government cabinet meeting. Mr. Scheckner said Mr. Khan's theme, in a Q&A session with a ...
Sadiq Khan cancels Advertising Week Europe appearance following Westminster attackThe Drum
Sadiq Khan: London mayor says terror attacks 'part and parcel' of living in a major cityThe Independent
New York explosion: Sadiq Khan says terror attacks are 'part and parcel of life in a big city'Evening Standard
Twitter
all 306 news articles »

Yahoo Finance

Advertising That's More Than 'Hot Air' - Yahoo Finance
Yahoo Finance
TORRANCE, Calif., March 23, 2017 /PRNewswire/ -- Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor. Now ...

and more »

Forbes

Navigating The Growing Pains Of Advertising To The Education Market
Forbes
As industries go, healthcare and education rank neck-and-neck as the two largest industries in the United States, with education totaling a whopping $1.2 trillion in total expenditures, or 7.2% of the nation's GDP. And while the healthcare industry ...


Adweek

How to Prepare for Mobile Advertising's Fast-Approaching New Frontier
Adweek
Only a few years back, mobile was a “maybe” in the marketing world. In short order, smartphones and tablets proliferated. Consumer consumption on smaller screens rose. Suddenly advertisers needed to be “mobile first.” Taking things one giant leap ...


Ogilvy's Rory Sutherland on playing the long game in advertising
Digiday
While other ad executives jump ship every three years, 2018 will mark three decades vice chairman Rory Sutherland has spent with the Ogilvy & Mather Group. Since joining as a graduate trainee in 1988, he has risen through the ranks to spearhead its ...

and more »

Adweek

Facebook's Head of Advertising Says Purpose-Driven Marketing ...
Adweek
Purpose-driven marketing like this Airbnb ad from the Super Bowl may be around to stay. Airbnb. Share. By Marty Swant. |. 1 day ago. Share. Facebook's head of ...

and more »
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10 Reasons Why Your Company Needs Custom Invitations

I am always amazed when I hear about companies who... Read More

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as... Read More

Advertising Headlines and How to Write Them

1. Attract prospects with your headline Use your headline as... Read More

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word... Read More

I Dont Want to be Different

To succeed in today's crowded marketplace where most of the... Read More

LED Moving Message Displays

LED's are becoming more and more popular in all kinds... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of... Read More

Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm... Read More

Secrets And Top-Tips Of Mail Order Advertising

Good Advertising creates more production, thus greater consumption, faster turnover... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More

Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

Crazy Ads? Maybe Youre Just Out of The Demo!

My father called me to complain, again. He's 82 and... Read More

Imprinted Promotional Items ? Their Many Marketing Applications

There are many uses for promotional items. This means that... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

LED Score Boards

LED scoreboards can be utilized in most of the sporting... Read More

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More

A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!

FACT: Most people don't spend anywhere near enough time on... Read More