Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Can Google's Advertising Business Cross $200 Billion In 3 Years?  ForbesTrefis estimates that Google's ad revenues could reach $211 billion by 2022 despite regulatory challenges and increased competition. Growth is likely to be ...
Traditional Advertising, A Thing Of The Past? Not According To This Report  ForbesAccording to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...
Instagram Advertising: Do You Know It, When You See It?  NPR"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...
Could technology built for advertising make public radio less top-down and more bottom-up?  Nieman Journalism Lab at HarvardWelcome to Hot Pod, a newsletter about podcasts. This is issue 215, published June 25, 2019. For a U.K. studio, long distance…and price competition [by ...
Are These Soho Billboards the Most Coveted Advertising Spots in New York City?  FashionistaWe learned more about this buzzy corner of fashion-focused publicity, the media companies who manage it and the rise of out of home advertising.
Startups Turn To Traditional Advertising For Attention  Crunchbase NewsOn the ride from the San Francisco International Airport into the city, drivers are greeted with a slew of billboards advertising various products from a credit card ...
Experience is the answer to disposable advertising  CampaignLiveThe numbers are clear: brands with the best customer experience get more bang for their buck.
Dominic Grainger: My European digital advertising trends  The DrumSilicon Valley may be at the heart of the global digital advertising industry, but Europe appears to be driving the industry's path forward, at least with respect to ...
Editor's choice: The Drum Advertising Awards 2019 entries open  The DrumBack for its second year, The Drum Advertising Awards are here to give creativity and advertising the recognition it deserves, looking for the best of the best in ...
Affle International acquires mobile advertising company RevX  BusinessLineSingapore's Affle International Pte. Ltd. has acquired US based mobile advertising company RevX Inc.As part of the deal, the platform, assets, brand name, ...
Whose ad spending is up? The big FANG theory  AdAge.comFacebook, Amazon, Netflix and Google are spending billions of dollars on advertising as they ratchet up spending to build their brands and protect their ...
Facebook pushes new rules for political advertising worldwide  Yahoo FinanceFacebook is ramping up its new tightened restrictions on political advertising. About a year after the company first introduced its tools to increase "transparency" ...
Looking back on the life of advertising legend Philip Geier  AdAge.comPhilip H. Geier, Jr., the long-time chairman and CEO of the advertising giant known as The Interpublic Group of Companies, died on Wednesday, June 19, at the ...
Behavioural advertising is out of control, warns UK watchdog  TechCrunchThe online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...
Amazon Advertising Data Science Pioneer Teikametrics Introduces On-Demand eCommerce Analyst Services  Yahoo FinanceTeikametrics, the leading Retail Optimization Platform (ROP) helping brands and sellers optimize revenue and profitability from Amazon Advertising, today ...
Gender stereotypes in advertising have been banned in the UK  Vox.comThe British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."
Changing the advertising storyboard  The HinduIn the aftermath of Cannes Lions, six advertising industry experts from India tell us how advertising is becoming more inclusive of people and technologies.
How Digital Advertising Markets Really Work  The American ProspectThis article appears in the Summer 2019 issue of The American Prospect magazine. Subscribe here.
Olympic Games Are Getting More Competitive for Advertisers  The Wall Street JournalThe Olympic Games remain advertising gold—so much so that exclusive sponsorship deals are becoming much costlier for the world's most powerful ...
TVSquared Releases Direct-to-Consumer TV Advertising Performance Report  Business WireTVSquared, the worldwide leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report.
Ahead of IPO, Affle acquires mobile advertising company RevX  YourStoryAffle International, Singapore-based parent of 13-year old adtech company Affle (India), has acquired US based mobile advertising company RevX Inc for an ...
Rebranding advertising: time for a resurgence of the creative agency?  The DrumI started my career in the London advertising industry in the summer of 2009. At the time, adland in London was an exciting place to be. The city was awash with ...
If Facebook and Google don't fix their problems, advertising execs say they could go somewhere else  CNBCAd executives at the annual Cannes Lions festival say Facebook and Google need to do more to clean up the *content* on their platforms.
From AI to blockchain -- Here’s how Indian advertising industry is embracing new technologies  MoneycontrolSoap brand Lifebuoy has its core customer base in rural India. The brand is spread across six lakh Indian villages and to tap this market, Lifebuoy started a ...
Study investigates lack of disclaimers on Facebook and Google's political advertising  Phys.OrgA cloak of mystery often shrouds the inner workings of technological giants, but sometimes clarity is in plain sight. A Virginia Tech research team recently ...
The stories behind big Cannes Lion winners and the riskiest advertising moves of the year  AdAge.comAd Age sat down during the festival with the brains behind groundbreaking moves from the New York Times, Skittles, Adidas and HBO.
Vietnam warns YouTube advertisers over anti-state channels  Yahoo NewsYouTube advertisers should stop posting on channels that feature "toxic" anti-state *content*, a Vietnamese official said Tuesday at a meeting with major brands ...
Instagram ads: "Are you listening to me?" – Gayle King interview with Adam Mosseri today [exclusive]  CBS NewsInstagram head Adam Mosseri promises the platform does not listen in on its users. In his first U.S. TV interview since taking the helm in October, "CBS This ...
Digital advertising growth has hit a wall in Australia  AdNewsMagna says digital media is so mature in terms of usage and spend that growth rates are starting to plateau.
MinnPost is hiring an advertising and sponsorship sales executive  MinnPostThe Advertising and Sponsorship Sales Executive is MinnPost's sole sales representative, overseeing all aspects of MinnPost's advertising and sponsorship ...
The Cannes purpose debate sums up advertising's half-hearted approach to genuine change  The DrumUpon heading out to Cannes we were surprised to hear one of the strands of the purpose theme centred around whether we as an industry “focus too much on ...
Targeted TV Advertising Is Taking Off  The Wall Street JournalStreaming platforms allow companies to tailor their marketing to a bigger audience and with more precision than ever. That's causing advertisers to rethink their ...
LinkedIn introduces Objective Based Advertising  ClickZLinkedIn has officially announced the rollout of Objective Based Advertising (OBA), reconfiguring its Campaign Manager to keep advertisers' objectives at the ...
Local News KCPS ramps up advertising in effort to recruit more students Dia Wall 4:30  KSHBIt's tough to drive anywhere in Kansas City, Missouri, without seeing a billboard for Kansas City Public Schools.
Advertising's Creative Revolution Comes Alive in This Funny, Sexy, Crazy New Memoir  PRNewswireLOS ANGELES, June 25, 2019 /PRNewswire/ -- The '60s and '70s brought an explosion of creativity to Madison Avenue and author Howie Cohen was there.
Advertisers and digital media companies form a new Global Alliance for Responsible Media  TechCrunchMany of the major players in online advertising have come together to create an organization called the Global Alliance for Responsible Media, which is ...
Hermes is promoted to advertising manager | News Monitor  Wahpeton Daily NewsDiana Hermes was named advertising manager of the News Monitor and Daily News.
Juniper: Digital Advertising To Hit $520B By 2023; Amazon To Grab 8% 06/24/2019  MediaPost CommunicationsGlobal spending on digital advertising will reach $520 billion by 2023 — up from $294 billion in 2019, according to a new forecast from Juniper Research.
Gender Stereotypes Banned in British Advertising  The New York TimesNo more commercials showing men struggling to do a load of laundry, or asking women if they are “beach body ready.”
Google’s Ad Dominance Explained in Three Charts  The Wall Street JournalGoogle is the major force at every layer between advertisers and websites, one reason the Justice Department is laying the groundwork for potential antitrust ...
Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers 06/25/2019  MediaPost CommunicationsA Virginia Tech research team has recently released details from its investigation into the roles that Facebook and Google played in digital advertising around ...
5 ways to Leverage Facebook Advertising to Promote Your Real Estate Agency - RealtyBizNews: Real Estate News  RealtyBizNewsAre you looking for more leads for your real estate agency? Have you tried multiple marketing options with no results? If so, it's time to up the game.
Launch - Metro Shoes launches new collection  ETBrandEquity.comShoe brand Metro Shoes has launched 'The Be Unstoppable Collection', which, according to the company embodies the mechanism of the perfect cushioning ...
The Future of Advertising – Vulnerability and Authenticity  Thrive GlobalReaching customers on a personal level and establishing a deeper connection.
What if We All Just Sold Non-Creepy Advertising?  The New York TimesThe big ad-tech companies know how to sell ads without damaging privacy, but they choose not to.
Advertising may make people miserable, but it still has its uses  The EconomistWorkers keen to buy more luxury goods keep toiling away.
Instagram Lets Advertisers Promote Branded Content From Another Channel  Inc.Retailers can create ads using organic posts from other channels that have branded *content*.
What advertising means in the age of spatial computing  EconsultancyAdvertisers have long been experimenting with spatial computing. Sam Huber of Admix looks at what the near future may hold for ads in VR and AR.
Advertising and media execs really want Netflix to have ads  DigidayNetflix has consistently said no to ads, but that isn't stopping advertisers and media executives from dreaming.
Shirt advertising Whataburger as Chicago hamburger chain prompts backlash  Fox NewsSome foods, like Dr. Pepper, barbecue, and Whataburger, have long been known as Texas staples. However, the last of which was recently sold to Chicago ...
Advertisers under social media's influence  Economic TimesNEW DELHI: Advertising spending on social media influencers in India by brands is rising — driven by increasing popularity of *content* creators and proliferation ...
Filmmaker Creates First Gender Fluid Commercial Spec To Break Stereotypes In Advertising  DeadlineThere are plenty of crowd-funding campaigns for TV and film projects, but as the demand for diversity and inclusivity becomes front and center, creators are ...
Editor's choice: The Drum Digital Advertising Awards USA 2019 open for entries  The DrumThe Drum Digital Advertising Awards US is back for its annual quest to identify the very best in adtech and programmatic.
Post Brewing Targets Millennials With First Advertising 06/25/2019  MediaPost CommunicationsThe campaign is for Howdy Beer, which it describes as “a quality sessionable beer.” It is less expensive than most craft beers (about $10 per six-pack) and aims ...
New media advertising policy to be launched soon: Firdous  Radio PakistanSpecial Assistant to the Prime Minister on Information and Broadcasting Firdous Ashiq Awan says the government is going to launch a new media advertising ...
Online Advertising for Big Brands Gets ‘Ugly’  The Wall Street JournalA lo-fi aesthetic spawned by amateurs spreads to big marketers trying to connect with their audience.
Price extensions now supported in Microsoft Advertising Editor  Search Engine LandPrice extensions launched in Microosoft Advertising a little over a year ago, allowing advertisers to show products and pricing in text ads in mobile and desktop ...
What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts  ForbesLast week, a ban came into force for adverts featuring harmful gender stereotypes. As advertisers descend on Cannes for the industry gathering, Cannes Lions ...
How Will Facebook's Cryptocurrency Impact Its Advertising Revenues?  eMarketerAfter a year of rumors, Facebook confirmed its plans to create a financial system based off a new cryptocurrency called Libra. While the company derives a ...
Everything we know about Amazon's advertising business  Business InsiderA special edition of the Advertising & Media Newsletter.
Instagram Lets Advertisers Boost Organic Posts as Feed Ads  Search Engine JournalInstagram advertisers can now promote organic posts as ads that appear in other users' feeds.
A guide to programmatic advertising  MobileMarketing MagazineTyrone Stewart takes a deep dive into programmatic, looking at the good, the bad and the ugly, and at where the technology is headed. In recent years ...
Jane Austin: why do people in advertising – especially CMOs – have to speak in riddles?  More About AdvertisingTrust was the most popular word at Cannes this year, the actual meaning of which covers a multitude of strategies and intentions. It is usually delivered with a.
What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry  AdweekWhen Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad ...
Advertising as we know it is about to change. Here's how marketers including Chipotle, L'Oreal and Marriott ar  Business Insider IndiaA new alliance including Facebook and Unilever formed to curb bad *content* online has some in the ad world nervous and confused. Lucia MosesJun 21, 2019, ...
Cannes Lions: Is advertising bridging the digital vs traditional divide?  The HinduWith the 2019 Cannes Lions International Festival of Creativity underway, a look into the jugalbandhi between the traditional and digital in the advertising world.
Women's Sex Toy Startup Sues MTA Over 'Double Standard' in Advertising Rules  FortuneDame Products sued New York's MTA after it rejected an ad campaign for Dame's sex toys geared toward women.
Advertising on our property  Network RailWith over 850 million passengers passing through our managed stations every year and 22 million railway neighbours, our properties offer a unique opportunity ...
Spotify now allows advertisers to specifically target podcast listeners  The VergeSpotify announced today that advertisers can now target ads based on the podcasts that people listen to. This means that unlike before, where advertisers could ...
Digital Advertising Trends To Watch In 2019 And Beyond  ForbesEarlier this month the Interactive Advertising Bureau assembled industry professionals for a day-long symposium in New York City. A slate of speakers ranging ...
SME incubator Viseum seeks to make advertising more affordable  Capital FM KenyaNAIROBI, Kenya, Jun 25 - Small and Medium Enterprises (SME)will now have an opportunity to access advertising in the mainstream media at a negotiated ...
Mars's three-point strategy to improve gender equality in its advertising  Marketing WeekMars has outlined a three-part strategy to help improve gender equality in its advertising as it looks to “positively influence” society and “shape culture in a ...
How Facebook's Libra Will Turbo-Charge Its Ad Empire  FortuneFacebook has revealed the details of its Project Libra crypto coin, an ambitious plan to bring digital currency like Bitcoin to billions of people worldwide. The plan ...
Academics oppose advertising heads of department posts externally  Times Higher Education (THE)Get a month's unlimited access to THE *content* online. Just register and complete your career summary. Registration is free and only takes a moment.
Advertisers have got lazy and must be more creative says Verizon's chief marketer  CNBCVerizon's Chief Marketing Officer (CMO) Diego Scotti has said the ad industry needs to be more creative if it is to get people to watch advertising, or face more ...
Against Advertising  Jacobin magazineAdvertisers thrive on perpetuating a system that is ravaging the planet. We can do without them — and a lot of the junk they're trying to sell us. Times Square ...
CBS Sees Primetime, Late-Night Advertising Gains From Upfront (EXCLUSIVE)  VarietyDespite an array of new video options, Madison Avenue is still placing big bets on one of its standbys, fueling upfront surges at CBS.
Big Tech helps advertisers avoid unvetted user-generated content  AxiosPlatforms are building virtual fences around premium video *content*.
Advertising spend will grow 11.4% to ₹69, 690 crore in 2019: Dentsu  LivemintAdvertising spend in India is expected to rise 11.4% to touch ₹69, 690 crore in 2019, according to an estimate by Dentsu Aegis Network (DAN). This is higher ...
How advertising can repurpose itself to serve cities in more sustainable ways  Phys.OrgNoisy, ugly and dirty. Advertising has polluted cities, annoyed consumers, and jeopardised its own existence. Beyond a mass-media cacophony, brand ...
Google Lets Advertisers Promote YouTube Live Streams as Display Ads  Search Engine JournalGoogle is introducing a new ad format that lets marketers run YouTube live streams in display ads. Live stream ads can appear anywhere Google's display.
Marketers Turn Up Podcast Advertising  The Wall Street JournalPodcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience ...
Formula One forms global advertising partnership with Inskin  MobileMarketing MagazineThe world's most popular motorsport competition, Formula One (F1), has penned a deal with Inskin Media to bring its Pageskin ad formats to Formula1.com.
Opinion: Sub-Saharan Africa’s Advertising Spend, 0.47% of Global Investments  Africa.comBy Federico de Nardis, GroupM sub-SaharanAfrica (SSA) CEO. Africa is the continent with the youngest and fastest growing population in the world, with some ...
Cannes Lions 2019: Advertising, badvertising and what the future holds for the industry  Best Media InfoOn Day 5 of Cannes Lions Festival 2019, Marisa Thalberg of Taco Bell, Julia Goldin of Lego and Marc Pritchard of P&G discuss the challenges prevailing in the ...
Brands and advertisers are scrambling to tap into TikTok  Fast CompanyDirector of U.S. marketing Stefan Heinrich is in Cannes on a mission to educate brands and advertisers on what the app is, and find out how ad creatives want to ...
Facebook to Boost Ad Spending as It Tries to Restore Reputation  The Wall Street JournalFacebook may more than double its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other controversies dented the ...
‘Growth is really strong’: Starcom’s president of investment Kristina Lutz on podcast advertising  DigidayEarlier this month, the IAB released a report on the state of podcast advertising with a prediction that its revenue will top $1 billion in 2021.
Streaming news' golden age, Amazon's private-label tear, and Salesforce cozies up to advertisers  Business InsiderIt's a good time to be a news junkie. The social and streaming platforms are hungry for news programming because it can help build a loyal audience.
The Wing Lands in Boston and Finds an Advertising Double Standard  FortuneA planned series of subway ads ran into regulatory issues. One ad read, “The World was built for men. The Wing is built for you.”
ASICS enters the field of wrestling - ET BrandEquity  ETBrandEquity.comASICS, a sports performance brand, enter's wrestling by signing in Bajrang Punia as their athlete. In wrestling, an athlete needs to focus on his fitness and train ...
Provincial budget printing, advertising totalled $125K this year  Saskatoon StarPhoenixThat represents a slight increase from last year, and a slight dip from 2017-18, according to Ministry of Finance data.
With digital advertising on the rise, here’s why brands prefer the medium  MoneycontrolDigital *content* consumption rose and the medium has become an obvious choice for advertisers. But segmented and personalised data and diverse viewership ...
Project OAR’s bid to standardize addressable TV advertising moves into phase two  DigidayFor Project OAR to become the industry standard for how addressable TV advertising works, the organization needs as much support as it can get.
'SHAME!' Kim Kardashian blasted for advertising shapewear line without plus-sized models  Canada.comKim Kardashian is coming out with a new body-shaping undergarment line, but not all her fans are thrilled with her latest entrepreneurial effort. On Tuesday, the ...
FDA Finalizes Guidance on Advertising and Promotional Material Submissions  Regulatory FocusThe US Food and Drug Administration (FDA) on Friday finalized guidance on the requirements and recommendations for submissions of promotional materials ...
Will Addressable Advertising Stave Off A Decline In Television Ad Spending?  ForbesThe article examines how the advantages of addressable television are helping it to grow on traditional television in the face of stiff competition for advertising ...
#MyTikTokStory: How TikTok is following YouTube’s steps in advertising  The HinduThe occasionally controversial but hugely popular app, TikTok, is eyeing advertisers by diversifying its *content* and following YouTube's footsteps.
The Rise of Amazon Advertising Report - Business Insider  Business InsiderBusiness Insider Intelligence examines how Amazon's ad business is growing, and how it could take share from the Google-Facebook duopoly.
Amazon is poaching Madison Avenue to build its advertising business  Business InsiderAmazon has 190 full-time advertising jobs in New York open, and it comes at a time of a lot of volatility at agencies.
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