Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Advertising's Next Frontier: Your Smart Home  ForbesAdvertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...
Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel  The TelegraphBritain's biggest online pharmacy advertised on Russia's Kremlin-sponsored television station, which was accused of spreading propaganda over the attempted ...
‘Advertising can be a tool for change’  The New Indian ExpressIt was highly fascinating to hear from them about their journey, to learn about their challenges and understand about their creative pursuits.
Online advertising has alienated our most valuable asset – the consumer  The DrumIt's an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved ...
FranceTV Publicité and Canal+ Advertising join forces  Broadband TV NewsFranceTV Publicité and Canal+ Advertising have joined forces to boost the advertising revenue of France 24, TV5Monde and Radio Monte Carlo Doualiya.
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  ForbesAn innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...
3 simple, mind-blowing numbers that show the dominance of Google and Facebook in Australian advertising  Business Insider AustraliaThe ACCC has been conducting a sweeping review into the power of Google and Facebook in the Australian media market. It estimates the digital giants now ...
UK betting firms back live sports advertising ban  The GuardianOnline gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.
Social media influencers and the advertising market  Saudi GazetteOkaz newspaper. Social media influencers usually build up a large number of followers by allowing them to become involved in their daily life routine.
In-Feed Native Ads: Measuring Native Advertising  ForbesThe onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
Industry stalwart Sagar Mahabaleshwarkar joins Contract Advertising as chief creative officer  afaqsContract Advertising has announced the appointment of Sagar Mahabaleshwarkar as the chief creative officer. With over three decades of experience across ...
Erika Franklin Fowler column: The big lessons of political advertising in 2018  Savannah Morning NewsThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over.At the Wesleyan Media Project, ...
Smiths City told off for misleading advertising  Stuff.co.nzThe Advertising Standards Authority has taken retailer Smiths City to task for an ad that claimed big savings on a fridge/freezer. But it let the retailer off the hook ...
Advertising news today: Facebook documents, Accenture's bid for MDC  Business InsiderEverything that you need to know in advertising today, from Facebook's data documents to Accenture's bid for MDC Partners Network.
Top watches: Our 5 best videos of 2018 | Advertising  Campaign Asia-PacificInside a client-agency meeting, the weird history of 'Fearless girl', an adland soap opera, a tour of Accenture's HK space, the rantings of a woodland creature, ...
Maryland panel approves ban on most cannabis advertising  WJLAThe panel governing medical cannabis in Maryland has imposed strict regulations that effectively ban advertising by marijuana companies. News outlets report ...
Opinion | Advertising shift to digital media affects print  LivemintAmardeep Singh, CEO of the IPG Mediabrands digital media agency, Interactive Avenues, is flooded with queries from his clients on digital media possibilities ...
Cancer society calling on province to ban promotion, advertising of e-cigarettes  Regina Leader PostConcerned about youth vaping, the Canadian Cancer Society is calling on the province to ban promotion and advertising of e-cigarettes.
Advertising tries to reach classrooms - SWI swissinfo.ch  swissinfo.chInitiatives by companies to sponsor teaching materials in schools are being met with resistance.
Amazon product ads evolution: A harbinger of Amazon local advertising?  Search Engine LandGoogle is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...
SEC fines DJ Khaled And Floyd Mayweather For Advertising ICOs  UseTheBitcoinDJ Khaled, a music producer, and the famous boxer, Floyd Mayweather, have been sanctioned by the United States Securities and Exchange Commission for ...
Online gambling advertisement is becoming more popular than TV  Bulawayo24 NewsAfter lawmakers in many countries prohibited gambling advertising on television, it was pushed into online spaces. And it was precisely in the network where it ...
eBay customer? Check the Advertising Preferences!  Ghacks Technology NewsIf you are an eBay customer, either as a seller or buyer, you may want to check the advertising preferences on the site if you have not done so in the past.
Multiplexes: Binging on advertising  The Financial ExpressApart from leveraging blockbusters, cinemas are turning to brand tie-ups and activations to boost revenue this holiday season.
The big lessons of political advertising in 2018  The Conversation - USThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over. As co-directors of the Wesleyan ...
Jane Maas: Pioneer for women in the ‘Mad Men’ era of advertising in the US  The IndependentNo finance, no cars, no drink. Those were among the advertising accounts off-limits to female copywriters when Jane Maas was navigating the boozy, ...
Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism ReviewIt's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...
Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunchFirefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...
Boohoo 'broke advertising rules', BBC Watchdog finds  BBC NewsThe BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.
Chrome 71 stomps on abusive advertising  Naked SecurityGoogle shipped version 71 of its Chrome browser yesterday featuring a raft new security measures alongside fixes for 43 known issues.
Football has encouraged problem gambling too long - advertising ban should be just the start  Telegraph.co.ukAnybody who has crossed the threshold of a Las Vegas casino can hardly fail to have noticed the absence of clocks.
6 social media trends revamping digital advertising  SmartBriefIncreasing competition, growing fragmentation and decreasing attention spans are making it ever more challenging for brands to grab customers' attention ...
The future of advertising is not just martech but a re-emphasis on branding  The DrumI believe the next stage of advertising will see the re-emphasis on branding. Marketing tech has become in vogue and it has its role but in a world dominated by ...
Midterm Elections and Digital Growth Has Advertising Surging  Hollywood ReporterMidterm elections had a massively positive effect on media in 2018, helping advertising in the U.S. grow 7.5 percent to an all-time high $208 billion.
Sarasota advertising executive sentenced to 40 years in prison for fraud scheme  Tampa Bay Business JournalThe principal of a North Carolina advertising firm with offices in Sarasota was sentenced Dec. 4 to 40 years in federal prison after he was charged in connection ...
Iowa Attorney General's Office sues Davenport business over alleged advertising scam  KCRGDES MOINES, Iowa (KCRG) - The Iowa Attorney General's Office is suing a Davenport resident and alleging his business promised to create promotional items, ...
Fashion, Luxury, Technology  GlossyPrior to 2016, New York City subway ads had been the home of questionable plastic surgery providers and supplement companies offering quick fixes, but in ...
Guide to Advertising Technology  Columbia Journalism ReviewExecutive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...
The growing call for political advertising reform  The DrumThe disconnect between regulation of digital and physical advertising is gradually closing, as efforts to increase the transparency and regulation of online ads ...
TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)  VarietyHulu and AT&T are set to launch technology in 2019 that will place a full-motion video ad on screens when viewers pause TV selections.
YouTube drops paywall from some Originals, explores advertising  Marketing LandIn a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...
Advertising giant WPP to launch new strategy as it looks to recover from slowdown amid rivalry with Martin Sorrell's S4 Capital  City A.M.WPP chief executive Mark Read is set to unveil the advertising agency's turnaround plans on Tuesday as he lays out his first major strategic update.
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  ForbesOnline Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...
McDonald’s Spent Over $52 Million on TV Advertising in November 2018  Skift TableWhere do chain restaurants run national advertising campaigns when it isn't football season? As November showed in 2018, brands will open their wallets to.
Watch – CBP Chief: Central American Smugglers Act Like 'Travel Agencies' Advertising Catch and Release  Breitbart NewsKevin McAleenan, commissioner of U.S. Customs and Border Protection (CBP), says human smugglers in Central America act like "travel agents" to convince ...
In an age of choice, school advertising takes off  Port Huron Times HeraldWhen dollars follow students from school to school, districts are taking a proactive approach to putting their best foot forward.
Sir John Hegarty: advertising needs culture and why consolidation doesn't work  The DrumSir John Hegarty, one of the global creative agency BBH's three founding members, believes that in a world in which brands increasingly demand the attention ...
Boohoo broke advertising rules by promoting time-limited offers that did not actually expire  iNewsFashion retailer Boohoo has been found to have broken advertising rules by using “misleading” limited-time offers that did not end when the countdown clock hit ...
Rewarded Video Helps Mobile Advertisers Move on from Impressions  eMarketerMobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded ...
Advertising has an aegism problem | Agency News  AdAge.comIn advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.
Global TV Advertising Market 2018-2025 Fisher Communication, TV Today Network, IPG  Industry Research NowGlobal Market Study TV Advertising Market Provide Forecast Report 2018 – 2025 presents an detailed analysis of the TV Advertising which researched industry ...
State urged to pay media's Sh2.5bn advertising debt  The Star, KenyaThe government has been asked to pay the various debts they owe media houses.Nation Media CEO Stephen Gitagama said the huge debt was crippling ...
Piyush Pandey: lessons in life and advertising from Ogilvy's new global creative chief  The DrumThe Drum meets Ogilvy's recently named global chief creative officer, and replacement to Tham Khai Meng, Piyush Pandey.
Why Is Facebook's Advertising Algorithm Rejecting Equal Pay?  ForbesAre Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...
WhatsApp ads are coming: Will advertisers start buying?  Marketing LandIn August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a business or brand in the ...
Advertisers unfazed by latest Facebook bombshell | Tech  AdAge.comFacebook advertisers are once again turning a blind-eye to the issues plaguing the social media giant after a New York Times report detailed a pattern of willful ...
Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media  Baltimore SunThe Maryland Medical Cannabis Commission voted unanimously Thursday to ban billboard, radio, TV and most online advertising by marijuana companies — a ...
Festive advertisers dump TV for online media  The GuardianUK advertisers are cutting almost £44m from their TV ad campaign budgets in the run-up to Christmas, as a shift in focus to targeting shoppers on digital media ...
Here’s how festive period is crucial for the in-cinema advertising industry  Moneycontrol.comAs per a KPMG report, the number of in-cinema advertisers grew from 50-100 in 2010 to over 2500 in 2016.
Alyque Padamsee, father of modern Indian advertising, dead at 87  LivemintAdvertising aside, Alyque Padamsee was formidable in front of the camera as well and is perhaps best known for his role as Jinnah in Richard Attenborough's ...
Tom Watson 'delighted' after betting firms back televised sports advertising ban  expressandstar.comTom Watson has praised a decision by bookmakers to sign up to a voluntary 'whistle-to-whistle' ban on advertising during televised live sports events.
US charges 8 in online advertising fraud scheme  Economic TimesNEW YORK - The U.S. Justice Department says it has charged eight people in connection with the takedown of two international cybercriminal rings that cost ...
How defiant £450million advertising tycoon Sir Martin Sorrell is bouncing back  Daily MailEight months ago Sir Martin Sorrell was the boss of WPP, a world-famous advertising firm he had built up from scratch into one of Britain's biggest and most ...
Alcobrew Distilleries targets Rs. 1,000 crore revenue by FY21  ETBrandEquity.comThe company also plans to invest about Rs 100 crore in the next two-three years to establish a malt distillation and saturation plant and towards mark..
FreshMenu’s FY18 Loss Widens 3.8% As Advertising, Employee Costs Rise  Inc42 MediaFreshMenu's loss widened to $6.29 Mn (INR 43.89 Cr) in FY18. Employee benefits expenses increased by 33.3% in the year. The company is looking for nearly ...
This Year's Holiday Advertising Is Missing Something Important  ForbesFestive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.
The hottest advertising trend of 2018? Billboards.  The HustleOn the streets of San Francisco — ground zero for all things online, virtual, and digital — tech companies are sneaking out into the “real” world. Apple and ...
Disney Just Gave Google a Big Advertising Win  The Motley FoolDisney's growing digital video portfolio is going all-in on Google.
Not advertising on Amazon? You're probably missing out  ClickZA quick guide to some of the most popular Amazon ad options: sponsored brands, product display ads, sponsored product ads -- and why to use them.
Disney and Google Ink Broad, Multiyear Digital Advertising Deal  VarietyThe Walt Disney Co. is moving all its digital brands and properties to Google's Ad Manager platform.
Santa Claus has overtaken Mikuláš in Czech Christmas advertising - Prague, Czech Republic  Expats.czThe familiar Czech themes are being replaced by foreign imagery among stores advertising Christmas goods.
How Bipartisanship Could Affect the Advertising Industry Following the Midterms  AdweekAs the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...
Jane Maas and the Lasting, Honest Impact She Left On Advertising  AdweekTributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...
How McClatchy plans to pursue national advertisers’ digital budgets  DigidayMcClatchy wants 2019 to be the year it starts competing for and winning national digital advertising budgets.
TimeTo campaign seeks to stamp out sexual harassment at advertising's Christmas parties  The DrumTimeTo has followed up its October 'Where Do You Draw The Line?' campaign with new messaging designed specifically for the Christmas office party season, ...
The Tyne Bridge being used as advertising space is debated by council bosses  Chronicle LiveThe iconic bridge's £20000000 refurbishment will not be funded by selling advertising space.
Thursday Sector Leaders: Advertising, General Contractors & Builders  NasdaqIn trading on Thursday, advertising shares were relative leaders, up on the day by about 2.5%. Leading the group were shares of MDC Partners ( MDCA.
5 Things Investors Need to Know About Amazon's Advertising Business  Motley FoolWhile it holds a far smaller market share than either of the top two digital ad sellers, Amazon's growth rate in the space is staggering.
Snoqualmie Casino forms advertising partnership with Seattle Seahawks  Snoqualmie Valley RecordThe Snoqualmie Casino and Seattle Seahawks have announced a new advertising partnership.
A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016  Science DailyResearch has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes ...
SmartSource Magazine® Begins Advertising Inserts with Los Cerritos Community News  Los Cerritos NewsSTAFF REPORT. The popular SmartSource Magazine® began placing inserts with Los Cerritos Community News beginning this week, starting off with a twenty ...
Minneapolis' Olson advertising agency renamed as part of ICF Next  Star TribuneOlson, a top name in Minneapolis advertising for more than 25 years, is about to fade away. The agency known in recent years as ICF Olson will soon become ...
How Padamsee believed in gender equality  ETBrandEquity.comIn 1980, when I joined Lintas as a junior account executive there were so many women to look up to. The head of the film department was Mubi Pasricha, one of ...
Piano teams up with True[x] to combine advertising and paywalls  TechCrunchNearly every online publisher has launched or announced a paywall — but of course, even the ones that are successful won't convince every reader, or even ...
NBC makes push to woo DTC advertisers | Media  AdAge.comNBC Universal is making a push to attract more direct-to-consumer brands, which have typically spent a bulk of their marketing dollars on out-of-home or digital, ...
The 30 Under 30 Rewriting The Rules Of Marketing And Advertising 2019  ForbesHere are the 30 twentysomethings transforming the business of marketing and advertising.
Google is advertising in print magazines and you can't tell  QuartzThe tech giant is surreptitiously promoting products offline in a manner critics find disconcerting and deceptive.
Win for Coco the Monkey and Tony the Tiger as advertising regulators back down  The TelegraphCartoon characters like Tony the Tiger and the Coco the Monkey have won a reprieve, as regulators have overturned a decision to stop them from advertising ...
Jane Maas, a Pioneer for Women in Advertising, Dies at 86  The New York TimesA product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.
AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India  Best Media InfoIn an interview with BestMediaInfo.com, Malik talks about Cheil India's plan to harness big data, AI and power of ideas to enhance its digital capabilities.
Amazon, With Little Fanfare, Emerges as an Advertising Giant  Wall Street JournalIts push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.
It's time for advertising to reward journalism properly  MediaTel NewslineFor journalist-turned-adman Dale Lovell, there are smarter ways to make the future of publishing better for everyone. For anyone familiar with search engine ...
Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration  AdExchangerLiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places ...
When Advertising Was a Man’s World, Jane Maas Was a Leading Woman  Wall Street JournalAs one of the most prominent women in the U.S. advertising business from the 1960s through the 1980s, Jane Maas didn't hesitate to employ what she called ...
Digital advertisement rates shoot up as Indians get hooked on Internet  Gadgets NowThe media agencies have been projecting a higher – over 30% — growth rate for digital media for the last three years.
Father sues McDonald's over 'advertising' of Happy Meals  BBC NewsA Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to ...
GroupM forecasts 2019 Australian advertising spend to jump to $17.2 billion  The Australian Financial ReviewAustralia's largest media buying agency is forecasting advertising spending to increase across nearly every medium next year to hit a total of more than $17 ...
Advertising industry mourns loss of ad guru Alyque Padamsee  Best Media InfoPadamsee, 90, known as the 'Brand Father of Indian Advertising', died on November 17 in Mumbai. He was behind popular ad characters such as Surf's Lalitaji, ...
Tom Goodwin: conducting the orchestra of advertising  The DrumThe creative process in advertising on a good day seems sufficiently magical and mysterious that it's hard to understand. The more scrutiny you place on it, the ...
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