Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  ForbesIn an effort to become more consumer-centric, Mondelez International is consolidating its creative advertising business into the hands of two major holding ...
Climate facts subject to rules on partisan advertising in Canada  Science MagazineEnvironmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunchTwitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...
Juul, Philip Morris sued for marketing to minors, deceptive advertising  CNETIt's one more criticism of the e-cigarette industry's effect on young people.
PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud  GlobeNewswireREDWOOD CITY, Calif., Aug. 20, 2019 (GLOBE NEWSWIRE) -- Premium digital technology company, PubMatic, today released the findings of its second ...
All advertisers to come under ASCI purview, rules Delhi district court  BusinessLineThe decisions taken by the Advertising Standards Council of India (ASCI) are applicable not only to advertisers who are its members but also non-members, ...
3 Ways Advertising on Facebook Can Increase Your Customer Retention  PRNewswireNEW YORK, Aug. 20, 2019 /PRNewswire/ -- The rise of social media made it much easier for brands to build and maintain relationships with customers.
'Opportunities and challenges': Twitter launches six-second advertising rule  Sydney Morning HeraldSocial media giant Twitter will allow companies to broadcast 15-second ads across its platform but only charged once the ad has been viewed for six seconds or ...
Indian market is ripe for online advertising disruption, says Criteo research - ET BrandEquity  ETBrandEquity.comThe online shopping market in India holds tremendous potential as it has some of the largest consumer segments across each e-commerce category, and it is ...
OTT and video advertising are part of every media plan today: Uday Sodhi  Exchange4MediaSodhi, Business Head - Digital, Sony Pictures Networks India, talks about the various facets of SonyLiv, partnerships on live TV, growth & revenue strategy and ...
What You Need to Know About Advertising on TikTok  Social Media TodayTikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...
Oops, an electric car advertising budget wasted  www.electrive.comIn the UK, the Advertising Standards Authority (ASA) has ruled that a Volkswagen ad should not be broadcast on UK television according to new rules against ...
MLB Uniform Advertisements Could Be On The Way  ForbesSleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.
Non-members cannot dodge advertising self-regulatory body, says Delhi court ruling  Campaign IndiaThe Delhi district court judgement reaffirms the remit of the Advertising Standards Council of India (ASCI) over non-members.
Planet Nine launches alternative to in-game advertising and digital currencies  VentureBeatPlanet Nine is launching a Ethereum-based alternative for monetizing games that emphasizes rewards for gamers, rather than microtransactions, in-app ...
OVO Energy brand chief: 'we're making our marketing and advertising green'  PRWeekRenewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...
Epic Games' Unreal Engine and Bidstack partner on in-game advertising  MobileMarketing MagazineFortnite maker Epic Games' Unreal Engine has teamed up with Bidstack, a native in-game advertising platform, to enable video game developers to monetise ...
Vice, Facebook, Mediamonks, Accenture: Meet The Drum Advertising Awards 2019 judges  The Drumhead of creative strategy, EMEA. Marks is an experienced leader in brand building and marketing with a recent focus on entertainment, talent and *content*.
Baidu Warns on Advertising Business — WSJ  Morningstar.comSearch-engine giant cites China's economic downturn, tighter control over internet. By Shan Li and Maria Armental. This article is being republished as part of ...
EE grasses on Three UK for its 5G advertising  Telecoms.comThree UK has run an ad campaign claiming its 5G network is the only 'real' one. Unsurprisingly other 5G providers are unhappy about this and at least one had ...
ANALYSIS: Shrinking international advertising campaigns bite into Australian media earnings  AdNewsBy Chris Pash | 20 August 2019. oOh!media's special trading update to inform the market of a “sharp” fall in advertising foreshadows more downgrades among ...
Advertising icons real and imagined meet in a digital mural from the Clio Awards  AdAge.comThe interactive, annotated project celebrates 60 years of the show.
Seven West Media posts a $444 million loss in soft advertising market  AdNewsImpairments on the television licences and newspaper masthead carrying values.
Here's a running list of all the companies pulling advertising from Alan Jones  SBS NewsIt comes after comments the shock jock made last week, telling Prime Minister Scott Morrison to 'shove a sock' down New Zealand PM Jacinda Ardern's throat.
Vast majority of Australians support ban on misleading political advertising  The GuardianThe vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...
Facebook unveils tool that allows users to curb targeted advertising  Financial TimesFacebook has launched a long-awaited privacy tool that will allow users to prevent websites from passing on their data to the social network for the purposes of ...
Advertising watchdog to clamp down on exaggerated claims by broadband and mobile providers  Irish ExaminerA series of new rules from the advertising watchdog will clamp down on exaggerated claims of speed and coverage by broadband and mobile providers.
Amazon Advertising: The 2019 Guide  Search Engine JournalThe giant has awoken. This is the year that Amazon Advertising begins to really accelerate as a new force in the world of digital advertising, and advertisers are ...
Is Huawei a Threat to Google's Advertising Business?  Market RealistHuawei plans to launch its own mapping *service* as soon as this October. But Huawei's Map Kit will initially not be a consumer mapping *service*.
Diversity in advertising makes business sense  South China Morning PostAdvertising has as much power to challenge perceptions and conventions as to reinforce bias and stereotypes. Unfortunately, businesses that have the money ...
What’s Driving Amazon’s $10 Billion Advertising Business  ForbesAmazon's Q2 earnings showed its advertising business is up 37% YOY. How has Amazon, seemingly overnight, created a booming advertising business off the ...
Is reward-based advertising the booming frontier for digital medium?  Exchange4MediaIndustry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer ...
Beer advertising has failed women - that's bad news for our industry  CampaignLiveThis summer's football tournament showed how much progress we've made and how far we still have to go to achieve equality between men and women.
Pull up to the Bumper: How Any Business Can Access Effective Video Advertising  MarTech SeriesCreating impactful ads that drive Sales is a lifetime pursuit for many creatives. You just need to look at the weeklong festival of video advertising that takes place ...
Facebook's VP of advertising David Fischer on the marketer of the future  The DrumFacebook's advertising chief, David Fischer believes the skills needed to succeed in marketing today will continue to be vital for the marketer of the future as they ...
Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M  Medical Marketing and MediaFor media folk, few annual research projects are as eagerly anticipated as Zenith's Healthcare Advertising Expenditure Forecasts. Published every August in ...
Archangels leads investment in digital advertising specialist QueryClick  Private Equity WireQueryClick, an Edinburgh-based digital marketing consultancy that aims to transform how effectively advertisers invest in digital marketing, is to embark on an ...
Advertising creative house Wellcom lifts profit by a third  AdNewsRevenue for the year to June was up 4%.
New Zealand advertising consortium KPEX to close  NewshubA New Zealand ad exchange made up of four major media groups will close. KPEX was created in 2015 by MediaWorks, Stuff, NZME and TVNZ. The four media ...
AI For Media, Marketing & Advertising 08/19/2019  MediaPost CommunicationsMediaPost is offering an innovative, new “blended learning” approach to continuing education for media, marketing and ad pros, starting with a course on ...
Gender ad bans set ‘concerning’ precedent, say advertisers  Financial TimesThe banning of two supposedly sexist TV advertisements has sparked concern among advertisers and broadcasters that the UK's new rules on avoiding gender ...
Global leaders to head to Johannesburg for Advertising Week Africa  Media UpdateAdvertising Week Africa — the African edition of the world's premier event for advertising, creative, entertainment, marketing, media and technology ...
McCann Health's former country head joins Doceree as COO  Campaign IndiaFormer McCann Health executives, Daleep Manhas and Kamya Elawadhi have announced their association with a new venture, Doceree, a company that ...
Jaguar calls for one-size-fits-all advertising regulations  WhichCarWhile phone companies can get away with putting burnouts on television, car companies remain hamstrung by restrictive rules.
Archangels leads investment in digital advertising innovator  Deadline NewsQueryClick, an Edinburgh-based digital marketing consultancy that aims to transform how effectively advertisers invest in digital marketing, is to embark on an ...
Cybercriminals ‘advertising’ their services on the dark web  Daily BusinessCybercrime is increasingly a feature of fraud cases, with some criminals even advertising their services on the dark web, according to the latest research.
TV advertisements dwindle as brands tighten purse strings amid slowdown  The Financial ExpressMedia buying experts have noted that the auto industry, which has suffered the worst decline in sales in the last 20 years, has had to cut down on ad spend ...
OVO Energy brand chief: 'we're making our advertising green'  CampaignLiveRenewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...
Global Thought Leaders Coming to Johannesburg for Inaugural Advertising Week Africa  Africanews EnglishAdvertising Week Africa (http://Africa.AdvertisingWeek.com/) – the very first African edition of the world's premier event for advertising, creative, entertainment, ...
Agency vs In-house vs Freelancers: A Startup's Guide to Advertising Options  EntrepreneurMore *content* means more competition. The average consumer encounters about 5,000 advertisements every day, meaning attention spans are harder to garner ...
Game of mates ends badly for advertising executives  The AustralianNew financial regulations mean that the game of mates, which has historically been an integral part of many areas of business, is in sharp decline in financial ...
Internet advertising to grow at slowest rate since 2001 dotcom bust  The GuardianThe internet is about to lose its mantle as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free ...
Advertising veteran S Yesudas launches digital marketing agency Snippet  LivemintS Yesudas, former managing director of Dentsu's media agency Vizeum, is all set to launch his own digital marketing agency called Snippet Digital. Along with ...
Tucker Carlson's Fox News Show Lost 70 Advertisers in Less Than a Year  GQ MagazineEven more advertisers have abandoned popular Fox News host Tucker Carlson after he called white supremacy "a hoax."
New Guidelines On Advertising For Phone And Broadband Services  SPIN South WestGuidelines on advertisingA new set of guidelines on advertising of mobile phone and broadband se...
ITN Productions Advertising & Adam&EveDDB launch new campaign for Esso  ShotsDirected by Oscar nominated, multi-award winning director Marcel Mettelsiefen, the campaign, entitled Daddy No Legs.
Advertising's antidote to the pitch  AdNewsPitching is a lot like a first date. You wouldn't (and shouldn't) get married after meeting once.
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street JournalThe merger of CBS Corp. CBS.A 1.03% and Viacom Inc. VIA 2.24% creates a larger media company better positioned to pursue advanced advertising ...
How to use Amazon advertising’s dynamic bidding feature  Search Engine LandDynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...
'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street JournalLike many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...
Nicky Lane joins TRBusiness in advertising & business development role  TRBusinessTRBusiness is delighted to announce that experienced media professional, Nicky Lane, has joined the company in an advertising and business development ...
Why is Amazon hiring blockchain experts for its advertising division?  The DrumA job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product.
Microsoft Advertising Shares Search Behavior, Conversion Data 08/20/2019  MediaPost CommunicationsMicrosoft Advertising — the fourth-largest ad brand behind Google, Facebook and Amazon — continues to look for growth in its partner search network and ...
Broadband firms face clampdown on ads for ‘misleading’ top speeds  The Irish TimesWatchdog says ads for internet speeds must alert customers to level of availability.
WeQ Partners With TiKTok to Deliver Native Advertising Campaigns  Talking InfluenceWeQ Influencers has partnered with TikTok to help brands and agencies deliver native advertising campaigns on the platform. Social marketing agency WeQ ...
Google and Facebook prey on digital advertising for content by news producers. Fair play?  Economic TimesGoogle owns the entire supply-demand chain for ad tech and is structuring it so that publishers don't go anywhere.
Alan Jones defiant about advertising exodus  Herald SunAlan Jones is defiant about an advertising exodus after his controversial comments about Jacinda Ardern. Related Videos ...
Amazon’s high-flying advertising growth levels out  Marketing LandAmazon's advertising business had it's second $3 billion quarter in the second quarter of 2019. (Or close to it — Amazon advertising revenues make up the ...
Amobee launches connected TV advertising data marketplace  FierceVideoAmobee is launching a data marketplace for connected TV advertising to provide brands and agencies with access to data for activation across connected TV ...
How Augmented Reality Will Become a Lynchpin of Future Advertising  EntrepreneurThe prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance.
Microsoft acquires e-commerce advertising vendor PromoteIQ  Marketing LandPromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft. It will keep its own ...
New Google advertising policy loophole allows deceptive ads  Times of OmanWashington DC: A new Google policy that was meant to rein in deceptive advertising by “crisis pregnancy centres” has a loophole that is allowing the centres to ...
QueryClick raises £2m to boost analysis of digital advertising  Daily BusinessQueryClick, an Edinburgh-based digital marketing consultancy, has received £2m in a funding round led by business angel investment group, Archangels, ...
Oregon dairy cooperative Tillamook hit with false advertising class action  IEG PolicyAnimal rights activists have served the Tillamook County Creamery Association with a class action lawsuit that alleges the Oregon-based dairy cooperative is ...
Misleading advertisements may land celebrity endorsers in jail  LivemintNew Delhi: Manufacturers, *service* providers and celebrity endorsers face fines and jail terms for making misleading claims in advertisements, under the terms of ...
Early SMI Data: A tough start to a new advertising financial year  AdNewsBy Chris Pash | 19 August 2019. Early analysis of media agency advertising booking data shows a tough start to the 2020 financial year. SMI data, analysed by ...
P&O Cruises reviews advertising account  CampaignLiveP&O Cruises is reviewing its creative account after five years with Founded, which was appointed to the account in 2014. Five agencies have been shortlisted in ...
Digital advertising is changing and so should our tactics  The Media OnlineWe need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience.
Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems  HuffPostLast year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.
Fastest-Growing Private Nonprofit Colleges With the Highest Rates of Advertising Spending  The Chronicle of Higher EducationThree of the fastest-growing largest private nonprofit institutions devoted more than 15 percent of their overall functional expenses to advertising and marketing ...
A Reality Check On Advertising Relevancy And Personalization  ForbesInterest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...
#WomensMonth: Generic business lessons for the 21st Century from healthcare advertising  Bizcommunity.comMandi Fine is CEO of F/NE Group Global, a strategic consultancy that works with some of the world's top brands and corporations and turns 20 years old this ...
Report: Product advertising is driving spend growth in search, social, marketplace  Search Engine LandOverall, paid search spending increased 10% year over year in the second quarter of 2019 on the Kenshoo platform, the company reported this week. Search ...
Approved, Not Approved campaign fights "singular narrative" in advertising  DezeenSex-toy designers Polly Rodriguez and Alexandra Fine have launched a campaign to raise awareness about the bias selection process of adverts.
ERP Software for Advertising Agencies Market with Competitive Analysis, New Business Developments and Top Companies: Deskera, SoftDoit, Orcale, Fitnet Manager, SWK Technologies, Plex Systems, Asana, FreshBooks, SAP, etc  Finance ExpressThe global ERP Software for Advertising Agencies market is comprehensively and Insightful information in the report, taking into consideration various factors ...
Why WhatsApp is the next big thing for advertisers  Exchange4MediaWith close to 300 million users, WhatsApp status story advertising will be a more formal and organised way for bigger brands, say industry experts.
Amazon Management Talks One-Day Shipping, Video Advertising, and More  The Motley FoolAmazon (NASDAQ:AMZN) saw its revenue growth rate accelerate in Q2. The top-line figure rose 20% year over year, to $63.4 billion. This is an acceleration ...
This advertising CEO uses neuroscience to sell you stuff | How I Made It  Los Angeles TimesJessica Hawthorne-Castro, 40, is chairwoman and chief executive of Hawthorne Direct, an 85-employee advertising agency that uses “neuromarketing” to ...
State audit targets lottery advertising  Gainesville SunThe audit comes nearly a year after the lottery cut ties with a former city commissioner after learning he duped them out of $188000.
Advertising agitated: Market's in trouble as brands and publishers squeeze services  ZDNetAdvertisers are saving huge sums by bringing programmatic advertising in-house, while publishers can potentially drive higher revenues through direct deals ...
Tesla Is The King Of Social Media, No Need For An Advertising Budget  InsideEVsIs it really true that there are no advertisements for Tesla's products? It might be more accurate to say that Tesla's advertising is provided by customers and fans, ...
Is personalisation an effective advertising strategy?  Exchange4MediaPersonalisation in advertising provides consumers with specific *content* that interests them. The *content* is tailor-made to the consumers' liking to garner a high ...
Lee Jeans is doubling its digital advertising budget  DigidayLee Jeans is retooling its relationships with influencers to be more holistic and the company is doubling its digital budget.
Why gaming will be advertising's next key channel  The DrumGaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the ...
Amazon Is Looking to Put Advertising Data on a Blockchain  CoinDeskAmazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...
Microsoft Advertising rolling out experiments A/B testing tool globally  Search Engine LandYou will see a new tab in your Microsoft Advertising account soon if you don't already. Experiments is rolling out globally for testing ad copy, landing pages and ...
Your quick-start guide to podcast advertising  Marketing LandPodcasts have been around for over a decade, but it's only within the last few years that the format has begun to capture the attention of the general public.
Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers?  ForbesWith privacy concerns growing among consumers, the article explores the potential of video *content* and context data to replace conventional user-based data ...
National's 'desperate' attack ads to be investigated by Advertising Standards Authority  Stuff.co.nzThe National Party's attack ads against Labour may have breached advertising standards.
WHO statement urging governments to ban tobacco advertising, promotion and sponsorship at international expositions  World Health OrganizationAs called for in the WHO Framework Convention on Tobacco Control, Governments must comprehensively enforce bans on tobacco advertising, promotion and ...
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