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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness Search Engine JournalLearn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .

Amazon doubles down on TV advertising Marketing WeekAmazon is now TV's third-biggest spender, with total TV ad revenue reaching £5.11bn in 2018 thanks to increased investment from online businesses.

Facebook settles 5 advertising discrimination lawsuits Marketplace.orgIt's no secret that nearly all of Facebook's revenue comes from advertising. But did you know Facebook is accused of allowing advertisers to discriminate against ...

Google fined €1.49bn by EU for advertising violations The GuardianGoogle has been fined €1.5bn (£1.3bn) by the EU for abusing its monopoly in online advertising, bringing the total cost of punishments imposed on the search ...

A' International Advertising, Marketing and Communication Design… Virtual-Strategy MagazineAdvertising Design Awards A' Design Award & Competition COMO, Italy (PRWEB) March 21, 2019 This year, the A' Design Award and Competition has ...

UK advertising powers ahead as exports hit £6.9bn The DrumBritain's stature in international advertising has been given a boost following the publication of new figures indicating that total exports rose to £6.9bn in 2017.

Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon ForbesThe blur between *content* and commerce intensifies, and social-media platforms are working overtime to create opportunities for brands to turn consumers' ...

No more infant formula advertising in The BMJ The BMJBMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1279 (Published 21 March 2019) Cite this as: BMJ 2019;364:l1279. Article · Related *content* · Metrics ...

The show goes on for in-cinema advertising: Brands use power of big screen Business StandardThe siren call of digital media had led many to believe that the era of in-cinema advertising was well and truly over. However, two reports launched in the course ...

Carphone Warehouse thwacked by UK Advertising watchdog for a Cyber Monday wobble The RegisterUK phone-slinger The Carphone Warehouse has received a slap on the wrist from the Brit advertising watchdog after an offer proved a tad too popular.

Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away ForbesFor anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...

Advertising Week Europe briefing: Broadcasters slowly unite against platform threats DigidayAt Advertising Week Europe, it seems broadcasters may be showing a more collective front against platform threats.

A Few Pioneering Women Every Advertising Industry Pro Should Know ForbesAs we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...

Advertising Week Europe briefing: Influencer marketing under pressure to show results DigidayChatter among advertisers, publishers, agencies and influencers at Advertising Week Europe indicated that influencer marketing is finally growing up and ...

Purpose advertising: The best an ad can be? Aljazeera.comAn insight into the world of advertising and the challenge of striking a balance between purpose and profit.

Why Brands Are Flocking To Amazon Advertising ForbesIn response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...

Teikametrics adds hourly bidding optimization for Amazon advertising Marketing LandBoston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...

Celebrating 50 Years of Richard Wilde, BFA Advertising and BFA Design Chair SVA FeaturesIt's been a wild(e) life. SVA's beloved educator Richard Wilde, chair of the BFA Advertising and BFA Design departments, and founding partner of the acclaimed ...

Facebook Will Change Its Advertising Systems to Prevent Discriminatory Ads TheStranger.comAs part of a legal settlement with civil rights groups, Facebook announced today that it is revamping the way it sells advertising in order to prevent discrimination ...

Google Fined 1.49 Billion Euros by EU For Unfair Advertising Rules, Third Penalty in as Many Years News18EU'S Competition Commissioner said Google has been fined for illegal misuse of its dominant position in the market for the brokering of online search adverts.

Sophos Marketing To Provide Digital Advertising For Global CoWorking Franchise Venture X Franchising.comVenture X®, a global shared workspace franchise, has teamed up with North Texas digital advertising agency Sophos Marketing to enhance localized brand ...

Podcast advertising: how you can make the most of it RaconteurIs this the future of influencer marketing? The best way to target millennials? Podcast advertising is a goldmine - if you get it right.

Monzo plans its first concerted advertising campaign Prolific LondonChallenger bank Monzo, recognisable for its hot coral debit cards, wants to "supercharge" growth - which is already strong and sustained - with its first-ever ...

EU fines Google €1.49bln for blocking advertising rivals Reuters.comThe EU has hit Google with a fine of €1.49 billion for blocking rival online search advertisers. Julian Satterthwaite reports.

“We Don’t Have Any Advertising, So We Don’t Sell Any Data”: Can Netflix Take Over the World Without Turning Evil? Vanity FairNetflix appears to be making a strategic calculation by describing itself as an “entertainment company.” Silicon Valley, after all, has become synonymous with the ...

The future of native advertising is mobile The DrumNative advertising's ability to blend in with an end-user's *content* experience has made it extremely popular with brands. In fact, it's so popular that native made ...

See the winners of this year's New Mexico advertising awards (slideshow) Albuquerque Business FirstAgencies on Albuquerque Business First's Advertising and PR Agencies List reported $40.9 million in 2017 New Mexico revenue.

Rob Black's Winners & Losers: Google fined $1.7B over advertising abuse KRON4SAN FRANCISCO (KRON) - On today's edition of Rob Black's Winners & Losers, financial expert Rob Black talks with KRON4's James Fletcher about rising gas ...

New Zealand shooting: Facebook faces advertising boycott over live-stream CBS NewsTwo business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...

Digital advertising fraud ecosystem stirs up a $1.63-billion scam Business StandardRead more about Digital advertising fraud ecosystem stirs up a $1.63-billion scam on Business Standard. Online deception threatens to jeopardise the digital ...

Has the Native Advertising Market Matured? eMarketerThe typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...

Parliament welcomes petition to ban semi-automatic weapons and regulate firearms advertising StuffPetition handed to parliament shows growing public sentiment for gun law reforms.

Sky and NBC bring together advanced advertising platforms Broadband TV NewsSky and NBC Universal are to launch a joint advertising platform that brings together Sky's AdSmart capabilities with those of NBC's Audience Studio. It's hoped ...

An Hourly Bidding Algorithm Launches For Amazon Advertising 03/20/2019 MediaPost CommunicationsTeikametrics has launched an hourly bidding tool for advertisements running on Amazon, and uses a proprietary metric to track performance. Three years in the ...

Advertisements Disparaging Another Product As Bad And Unhealthy Not Permitted : Delhi HC [Read Order] Live Law'The settled position in law is clear i.e. while puffery is permitted, disparagement and denigration is not'.

Does ‘woke’ advertising need a wakeup call? YourStory.comWhat happens when brands want to be 'woke' in India, in an economy where 11 percent of the youth are highly conservative and 37 percent of them are ...

The definitive guide to what’s in and out at Advertising Week Europe 2019 DigidayAdvertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...

Why You Should Pair Programmatic Advertising with Paid Search Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.

Digital out-of-home advertising is fracturing into many channels MarTech TodayDigital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.

We Appreciate Our Advertisers Above the LawIf you're interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email ...

Google Stock Gains Despite EU Fine On Advertising Power Abuse Investor's Business DailyEuropean antitrust regulators on Wednesday hit Google-parent Alphabet with a $1.7 billion fine for harming competition. Google stock climbed despite the latest ...

DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ Search Engine LandDuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...

Advertisers Boycott YouTube — And If History Is A Guide, They'll Be Back Soon ForbesYouTube is facing criticism and an advertising boycott over objectionable *content* on its platform. Sound familiar? That's because advertisers have yanked their ...

Google Fined $1.7 Billion Over Advertising Market Abuse BloombergQuintAlphabet Inc.'s Google was fined 1.49 billion euros ($1.7 billion) by the European Union for thwarting advertising rivals in what is likely EU antitrust chief ...

EU regulators fine Google $1.7 billion in online advertising case Kennebec Journal & Morning SentinelBRUSSELS — European Union regulators have fined Google $1.7 billion for abusing its dominant role in online advertising, the third big antitrust penalty they've ...

WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport World Health OrganizationWHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...

What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising. ForbesThe article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.

Capture Those Travelers Launches Innovative Advertising Strategy to Prove Print's Not Dead for Business Owners PRUndergroundEver checked into a hotel and asked the people at the front desk for a good recommendation? With an innovative new advertising strategy, Capture Those ...

Effective advertising in the digital age with Local Impact Exmouth JournalArchant has launched Local Impact, a digital advertising *service* tailored to the online market.

Martin Sorrell: Amazon's advertising business will be worth $100bn CampaignLiveAdvertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.

Amazon is aggressively blocking ads for unprofitable products as part of a plan to bolster its bottom line CNBCAmazon has been more aggressively enforcing its policy of suspending ads if the product being promoted doesn't make money.

Advertisers say Facebook outage led to 'chaos' in buying AdAge.comFacebook advertisers say the outage at the social network caused "chaos" in the market and cost them a whole day's work as they were frozen out of ads ...

Will advertisers ever learn from YouTube advertising scandals? EconsultancyContinued YouTube scandals beg the question whether greater introspection on the part of advertisers is warranted when their ads appear next to problematic ...

McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity AdweekWhen you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...

What were the latest trends in advertising showcased at Dubai Lynx? Euronews EnglishThe Dubai Lynx International Festival of Creativity gathered top players in the marketing, advertising and communications industry in the UAE.

You're being used to steal $50 billion in digital advertising Fast CompanyA new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.

What Radio Can Learn From Online Advertising? Radio InkBorrell Associates offered a thumbnail sketch of its recently held Local Online Advertising Conference during a Wednesday afternoon webinar. It was clear that ...

7 Powerful Benefits of Using PPC Advertising Search Engine JournalHaving trouble convincing your boss or a client about the benefits of PPC advertising? Here are seven powerful reasons to use PPC advertising.

Clorox sues Lysol maker for false advertising MarketWatchThe Clorox Company CLX on Wednesday said it filed a lawsuit against Reckitt Benckiser Group PLC RBGLY, saying that company's ads falsely claim its Lysol...

The push and pull of travel advertising PhocusWireThe travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...

Facebook Announces Changes To Advertising To Meet New Rules In Bill C-76 HuffPost CanadaOTTAWA — Facebook is launching a new advertisement library that will capture detailed information about political ads targeted at voters in Canada, including ...

Advertising effectiveness vs. efficiency: what is important? RaconteurFocusing on short-term wins has led to a growing efficiency bubble, leaving long-term advertising effectiveness by the wayside.

WWE News: TD Garden Advertising Double Main Event for Monday's Raw, Stephanie McMahon Congratulates Michelle Wilson, Top 10 Moments From Last Night's Smackdown 411mania.comThe official website for the TD Garden is advertising Braun Strowman vs. Baron Corbin and Finn Balor vs. Drew McIntyre vs. Bobby Lashley for the ...

Google will publish a political advertisement report Talk FinanceGoogle will launch its political advertising report in the European Union in April. In the online database, users can search which persons or organizations have ...

An ETF For China's Digital Advertising Boom ETF TrendsAs China's Internet market, which is already home to more users than there are people living in the U.S., continues expanding, digital advertising expands as ...

The Drum Digital Advertising Awards 2019 finalists The DrumThe Drum Digital Advertising Awards Europe 2019 judging has been and gone and we can now reveal the shortlisted hopefuls.

3 ways to lower your Amazon advertising ACoS Search Engine LandAmazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...

Brexit chaos: advertising's trade bodies admit commercial concerns are mounting The DrumFollowing on from a second rejection of Theresa May's Brexit deal in parliament, the prospect of a.

Disney, Turner, NBC, CBS, Discovery join forces for addressable TV advertising standard Broadband TV NewsA number of American media and technology companies, in collaboration with US smart TV company Vizio, have formed a consortium dedicated to the ...

Geelong Cats' GMHBA Stadium to be gambling-free zone in 2019 and beyond Sydney Morning HeraldGeelong's home ground will be the first regular AFL venue in the state to have a gambling advertising blackout on its LED signage and scoreboard. The Cats ...

Facebook Announces 'Facebook Showcase' Premium Video Advertising Option Social Media TodayWhile Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social Network's monetization plans ...

How streaming impacts digital advertising and consumer entertainment TechRepublicStreaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.

The fine print: Impactful versus misleading advertising Forbes IndiaWhile these two terms, 'impactful' and 'misleading', may seem to have diametrically opposite effects on the consumer, it may surprise many that these words ...

Digital advertising firm plans major South African expansion The Business DeskA firm which specialises in digital billboards is to expand into South Africa after signing a major deal. Manchester based Bidooh has signed a licensing ...

Watch: Mother takes the Advertising Agency of the Year crown CampaignLiveOn the day of winning Campaign's Advertising Agency of the Year 2018, Mother London partners Ana and Hermeti Balarin, Chris Gallery and Katie ...

There's no such thing as 'junk food' – so how will an advertising ban work? Spectator.co.ukWhen the government announced its public consultation on restricting food advertising on Sunday, the press release came with an intriguing quote from Steve…

UK ASA bans gambling advertisement for advertising gambling CalvinAyre.comIt's unfathomable that a gambling company could create an advertisement to promote gambling. The nerve of some people! However, that's exactly what has ...

Railways stop sale of tickets with government advertisements Hindustan TimesThe Indian Railways asked its different zones not to sell tickets displaying advertisements of government achievements and the photo of Prime Minister ...

Is Content Marketing Advertising? Social Media TodayThis seems like a simple question to answer, right? But the answer boils down to who you ask and how you define *content* marketing. Zara Curtis, Director of ...

Advertising and Media Insider newsletter March 20 Business InsiderWelcome to the Advertising and Media Insider newsletter.

Can the 'New' Facebook Hold On to Advertising Dominance? BloombergBrian Wieser, global president of business intelligence at GroupM, discusses how the evolution of Facebook Inc. impacts the social media company's advertising ...

My Method... Booking.com's marketing director on its new brand advertising strategy PhocusWireBooking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign.

Calling time on formula milk adverts The BMJBMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1200 (Published 18 March 2019) Cite this as: BMJ 2019;364:l1200. Article · Related *content* · Metrics ...

Is television advertising entering full recession? Telegraph.co.ukIt's Advertising Week Europe, when the good men and women of adland gather in London to imbibe of such exhilarating discussions as “How to grow like a ...

WHO calls for more action to protect children from online junk food advertising The BMJBMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1221 (Published 15 March 2019) Cite this as: BMJ 2019;364:l1221. Article · Related *content* · Metrics ...

Yutan to begin advertising for pre-applications Wahoo NewspaperYUTAN – On Tuesday, the Yutan City Council agreed to begin advertising for pre-applications for a new housing rehabilitation program.

The advertising industry has a diversity problem – apprenticeships can help The GuardianIt's really important that our workforce reflects the kind of people that we're advertising to, says Sue Frogley, UK chief executive of Publicis Media.

Seen and heard: Geo-tagging, elections boost out of home advertising Business StandardOut of home (OOH) advertising may well count as a relic in the age of digital media. And yet, innovative repackaging coupled with data-driven usage and an ...

Cadbury pulls ‘irresponsible’ advertising campaign webpage Irish ExaminerCadbury has taken down an advertising campaign webpage after it was accused of encouraging children and families to break the law. The chocolate firm's ...

The role of creative director in the new age of advertising The DrumWhenever I assemble my team for weekly update meetings, my creative team tell me they are concerned about selling in big ideas. They worry about the ideas ...

Duncan Garner: Good on advertisers pulling ads from Facebook NewshubOPINION: How on Earth does Facebook, Youtube and the like get away with publishing such heinous and offensive *content* like the killing of 50 people?

A Brief Rundown of Racism Within Advertising and Why It’s Still Happening Today AdweekOver 100 years since the creation of the Aunt Jemima mammy logo, you'd hope that brands would have moved on from using racist stereotypes. Yet in 2019 ...

How femtech uses data to help women and advertisers Marketplace.orgIn our economy, the devices we use are constantly asking us to share — or sometimes just taking — our data. And when it comes to that data, not much of it is ...

Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More Adweek“Strong enough for a man but made for a woman.” It's one of the most iconic lines in advertising, and it's from the creative mind of industry legend Carol H.

GMHBA stadium to be the first major AFL venue to ban gambling advertisements at matches Geelong AdvertiserGEELONG's GMHBA Stadium will become the first major AFL venue to ban gambling advertisements at matches. The Geelong Football Club announced this ...

At least 34 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list. Business InsiderTucker Carlson is embroiled in controversy yet again after the progressive media watchdog Media Matters released recordings of his calls into the shock-jock ...

UK competition regulator to examine digital advertising Financial TimesThe UK competition regulator will examine online advertising as a “first step” to reframing competition policy in the tech sector, the UK chancellor Philip ...

Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade HuffPostFossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...

There Are Now 34 Advertisers That Have Cut Ties With Tucker Carlson Following His Latest Controversial Comments FortuneAs many as 34 advertisers have distanced themselves from Carlson and his Fox News shows in recent months following controversial comments.

Meet the digital disrupter subverting the codes of beauty advertising DazedThe artistic heir to Warholian tradition, recalibrated in the digital age, Mat Maitland's work blurs the boundary between high and low culture. His collages are pop, ...

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