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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


TechCrunch

Pinterest opens up search advertising in its Ads Manager
TechCrunch
This is pretty typical Pinterest protocol: pick off a niche of the advertising market, run it through its paces with marketing partners, and then if it's successful open it up to the rest of the universe. The company has tried to close the so-called ...

and more »

Forbes

Five Keys To Achieving Positive Return On Advertising Spend With Facebook
Forbes
Achieving positive return on advertising spend (ROAS) is a key objective for many Facebook and direct response advertisers. Sustaining positive ROAS with a large media spend is not an easy feat to accomplish, but it is possible with the right approach.


CNBC

Advertising agency clients don't want all-white teams telling them how to run global campaigns
CNBC
The days when white, male, middle-class teams of ad men would run marketing campaigns are now firmly the domain of the 1960s-set TV show Mad Men, according to U.K. advertising industry heads. The U.K.'s Advertising Association (AA) has this week ...


Business Insider

What you need to know in advertising today - Business Insider
Business Insider
For Google, TV is the final frontier. So it would make sense that to get there, the search giant started with Star Trek. As CBS bets big on the latest original "Star ...

and more »

9to5Google

Google is advertising Allo on multiple university campuses for 'smart group chats'
9to5Google
Group communication is one of the most vital aspects of college nowadays, and Google is seemingly starting to take advantage of that. While Facebook Messenger has been a strong contender for most users, Google appears to be stepping into the ring by ...


Barron's

The Advertising Apocalypse Has Been Postponed
Barron's
Back in August, advertising stocks Omnicom Group (OMC) and Interpublic Group (IPG) got whacked after WPP Group (WPPGY), the world's largest ad agency, slashed its revenue target citing a slowdown in spending by consumer companies. At the time ...
Ad company Omnicom's revenue dips 1.9%ETBrandEquity.com
Omnicom Group Inc. - OMC - Stock Price Today - ZacksZacks Investment Research

all 70 news articles »

KCET

Promoting the Golden West: Advertising and the Railroad
KCET
Note how it used to be during advertising's golden age, the period from roughly the tum of the century through the late 1950s. This was the time when all advertisers, including the western rail roads, relied heavily on accomplished commercial artists.


UK Inc. 'Paralyzed' by Brexit Worry, Advertising Lobby Says
Bloomberg
About 70 percent of U.K. marketers held advertising spending steady over the third quarter, the Institute of Practitioners in Advertising said in its quarterly Bellwether Report Wednesday. The ratio of companies increasing marketing budgets exceeded ...

and more »

Retail blues worsen, hitting newspaper print advertising hard
Poynter (blog)
The situation has only worsened as 2017 has gone on, leading to a 23 percent year-to-year decline in print advertising at McClatchy Co,. the first of the publicly traded newspaper companies to report third quarter results. McClatchy's total ad revenues ...


Mobile Marketing Watch

New Self-Serve Programmatic Advertising Platform Launched for SMBs
Mobile Marketing Watch
This week, district m — a titan in programmatic advertising — launched mypixel, which is touted as being a powerful self-serve retargeting platform designed to help small businesses launch creative ad campaigns. “We realized there's a huge gap in ...

Google News
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Moving Message Board

Moving message boards are used in the areas where continuous... Read More

What?s the Score?

You may be aware that in a basketball game the... Read More

Direct Mail Catalogs & Brochures: Write Captions That Sell

Many prospects skim through catalogs and brochures, glancing at the... Read More

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More

Power Headlines for Promotion Success

Do you send email to your Online audience to let... Read More

Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead... Read More

Why I Like The Ads I Hate!

It's been said that the antidote to liking/loving is not... Read More

Secrets And Top-Tips Of Mail Order Advertising

Good Advertising creates more production, thus greater consumption, faster turnover... Read More

Mobile Detailers; Customer Window Displays

Mobile detailers have all types of customers, many of whom... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More

Radio Advertising - Is it for Your Business? - More Small Business Power Tools

If you're a typical small business, you've probably been approached... Read More

A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin... Read More

Make the Right Advertising Decisions

Advertising is a powerful and somewhat frustrating marketing tool. It... Read More

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over... Read More

Lamination of Signs

I suspect that everyone has an idea of what lamination... Read More

Choosing a Print Mail Dealer

"Print & Mail is a type of service that... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important... Read More

Advertainment is Sneaking Into Music, Movies, TV and More

The very name "advertainment" sends thrilling vibrations up the spine... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

Marketing Tips For Small Business ? Advertising That Works, Part I

Have you ever seen an ad on television that was... Read More