Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Reuters

Facebook removes accounts advertising stolen identities
Reuters
(Reuters) - Facebook Inc has removed a number of accounts and pages that advertised and sold social security numbers, addresses, phone numbers, and alleged credit card numbers of dozens of people, following a report by news website Motherboard. FILE ...

and more »

Business Insider

What you need to know in advertising today
Business Insider
Google-parent company Alphabet topped Wall Street targets with 23% revenue growth in Q1, but the better-than-expected performance was not enough to allay worries about rising expenses and the most significant risks of a regulatory clampdown the company ...
Google's Parent Company Spends Like It's Thinking of a Future Beyond AdsNew York Times
Google Parent Alphabet's Earnings Beat Expectations, Investors Still Worry About Advertising Outlook, Gov't ...Deadline
Google CEO tells investors not to worry about Europe's upcoming privacy rulesCNBC
Alphabet
all 463 news articles »

Texas A&M The Battalion

Developing professionalism in advertising
Texas A&M The Battalion
From promoting the logistics of advertising to developing members individually, Aggie Advertising Club (AAC) provides first-hand education and professionalism in advertising. AAC, founded in 1995 at Texas A&M, is a student chapter of the American ...


AdExchanger

Mobile Performance Advertising Is Broken. Here's How To Fix It
AdExchanger
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Maor Sadra, managing director and chief revenue officer at AppLift. In last-touch and last ...


Director of Advertising
Publishers Lunch Deluxe
W. W. Norton & Company is seeking a Director of Advertising to join its College marketing department. The Director of Advertising will be responsible for directing advertising strategies and analyzing the effectiveness of advertising campaigns. This ...


Seeking Alpha

JC Decaux: Acquisition Or Not, This French Advertising Player Looks Good For Value Investors
Seeking Alpha
JC Decaux SA (OTCPK: JCDXF, OTC:JCDXY) is easily one of the oldest and most established companies within the outdoor advertising space. The management has grown its international footprint over the years beyond its core market of Europe to emerging ...


Chicago Tribune

Reddit to open Chicago office as part of advertising push - Chicago ...
Chicago Tribune
Reddit is opening an office in Chicago, the social media platform's first outside the coasts.

and more »

Business Insider

An advertising executive asked job candidates to apply via text message — and it changed the way he thinks about hiring
Business Insider
Unless, that is, you recently applied for a summer internship via text message at Havas New York — a global advertising company. The hiring campaign — dubbed "Text Me, Harry Bee" — asked internship candidates to text Havas' chief creative officer ...

and more »

Broadcasting & Cable

Viacom Makes Advanced Advertising Deal with Comcast ...
Broadcasting & Cable
Viacom and Comcast said they are teaming up on advanced advertising. A new long-term agreement will integrate Viacom's targeted advertising skill and national reach with technology from Comcast's Freewheel unit and data the on anonymized cable ...
Comcast, Viacom Team on Advanced Advertising EffortsCED
Viacom, Comcast sign advanced advertising pactFierceCable
FreeWheel Gets Bigger Ride Through Advanced Advertising ...Radio & Television Business Report
Viacom Corporate (blog)
all 14 news articles »

Red Herring

Alphabet Posts Strong Quarterly Profits on Advertising Boost
Red Herring
Google's parent company Alphabet has reported a huge profit increase in its latest quarterly earnings report, as it continues to corner the digital advertising market. The Mountain View-headquartered firm, which appears to have emerged from a series of ...

and more »
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Moving Message Display

Moving message display are designed to be installed into environments... Read More

Unlock The Power Of Online Groups

Yahoo Groups: I see countless marketers on shoestring budges turn... Read More

A Lesson In Advertising From The Eighteenth Century

Back in the 1760s, the great Dr Samuel Johnson delivered... Read More

Cross Cultural Advertising

"Culture is a like dropping an Alka-seltzer into a glass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your... Read More

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business;... Read More

How To Make Your Yellow Page Ads Work

I hear it often, "advertising in the Yellow Pages directory... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More

Why Your Ad Failed

So you spent good money on an ad, put it... Read More

The Only Bad Advertising Is No Advertising - Or Is It?

Depending on whom you ask, you will get told many... Read More

Cable TV Advertising; Mobile Detailing Customers

If you own a mobile detailing business or mobile car... Read More

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article... Read More

How You Can Create Advertising That Sells

A well-planned and properly executed marketing program should include a... Read More

Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

Indoor LED Displays

To promote the audience, staff, customers and other people the... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive... Read More

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that... Read More

Buying Radio? Read This and Dont Waste Your Money

Pay close attention and make it work the best for... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

Business Ideas: 5 Uncommon Ways To Generate More Online Business

Sometimes, it is not an obvious business idea that will... Read More