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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


TechCrunch

Pinterest opens up search advertising in its Ads Manager
TechCrunch
This is pretty typical Pinterest protocol: pick off a niche of the advertising market, run it through its paces with marketing partners, and then if it's successful open it up to the rest of the universe. The company has tried to close the so-called ...

and more »

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
People are doing whatever they can to avoid TV ads. Fox wants to help them. The broadcaster has teamed up with the video tech company Innovid to bring new ...

and more »

Business Insider

Facebook and Google's political advertising problem goes beyond fake Russian accounts
Business Insider
As the story of ad abuse on Facebook, Google, and Twitter during the US 2016 election has unfolded, there's been one common theme: Russian bots, fake accounts, and other shadowy actors took advantage of automated online advertising platforms to ...
Congress finally has a bill to regulate Facebook. Here's what it says.Quartz
Facebook and Google Helped Anti-Refugee Campaign in Swing StatesBloomberg

all 43 news articles »

Forbes

Five Keys To Achieving Positive Return On Advertising Spend With Facebook
Forbes
Achieving positive return on advertising spend (ROAS) is a key objective for many Facebook and direct response advertisers. Sustaining positive ROAS with a large media spend is not an easy feat to accomplish, but it is possible with the right approach.


CNBC

Advertising agency clients don't want all-white teams telling them how to run global campaigns
CNBC
The days when white, male, middle-class teams of ad men would run marketing campaigns are now firmly the domain of the 1960s-set TV show Mad Men, according to U.K. advertising industry heads. The U.K.'s Advertising Association (AA) has this week ...


Retail blues worsen, hitting newspaper print advertising hard
Poynter (blog)
The situation has only worsened as 2017 has gone on, leading to a 23 percent year-to-year decline in print advertising at McClatchy Co,. the first of the publicly traded newspaper companies to report third quarter results. McClatchy's total ad revenues ...


Advanced Ad 2017: Comcast's Jenckes Says TV Advertising Needs More Sophistication
Multichannel News
TV advertising needs to get more sophisticated, Marcien Jenkes, president of advertising at Comcast, said at NYC Television Week Wednesday (Oct. 18). Television advertising is seen as relatively unsophisticated when compared with digital, Jenckes said, ...

and more »

Amazon Patent Hangs Advertising On Real-Time Updates To Recommendations
MediaPost Communications
Amazon is pushing into real-time recommendations and advertising, but a recently granted patent describes how the company uses "matrix factorization," which fills in missing values in algorithms using averages. This method becomes more exact in time as ...

and more »

Mobile Marketing Watch

New Self-Serve Programmatic Advertising Platform Launched for SMBs
Mobile Marketing Watch
This week, district m — a titan in programmatic advertising — launched mypixel, which is touted as being a powerful self-serve retargeting platform designed to help small businesses launch creative ad campaigns. “We realized there's a huge gap in ...

and more »

Bloomberg

UK Inc. 'Paralyzed' by Brexit Worry, Advertising Lobby Says
Bloomberg
About 70 percent of U.K. marketers held advertising spending steady over the third quarter, the Institute of Practitioners in Advertising said in its quarterly Bellwether Report Wednesday. The ratio of companies increasing marketing budgets exceeded ...

and more »
Google News
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What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

Secrets to Get Free Advertising

The opportunities to get free advertising for your product or... Read More

God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator... Read More

Creditability In Advertising

I recently saw an ad taped to my mailbox, mind... Read More

Advertising Your Holistic Business

The most basic answer is the same answer as to... Read More

4 Ways to Double the Power of Your Business Cards

Sure, everyone needs business cards. But why not make your... Read More

See How to Advertise and Gain More Money to Blast Another Project

We have a Great News that we think that may... Read More

Is there anything new under the sun? Heres how to find out if your bright idea is unique.

"There's nothing new under the sun" is probably the... Read More

Radio Advertising - Is it for Your Business? - More Small Business Power Tools

If you're a typical small business, you've probably been approached... Read More

Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering... Read More

Marketing Tips For Small Business ? Advertising That Works, Part I

Have you ever seen an ad on television that was... Read More

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

The Man With The Grasshopper Mind

The title of this article also happens to be one... Read More

Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines

The success of a business plan stands or falls on... Read More

Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad

If you knew these 10 high impact insider's hidden psychological... Read More

8 Low Cost Ways To Advertise, Promote and Market Your Business

We all are looking for ways to market our businesses... Read More

The First UK Man To Become a Human Billboard an Interview

Advertising on humans using tattoos is rapidly kind of freak... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from... Read More

Promote yourself on radio for free

Unless you have become extremely popular in your personal or... Read More

Diamonds Are For Evil

The task of executing successful advertising campaigns for products made... Read More

What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More