Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Amazon Advertising Is Just a Toll in Disguise  BloombergLike other tech superpowers, Amazon is able to extract more from the partners that rely on it because they don't really have a choice.
North America Mobile Advertising Market is Estimated to Reach $103.02 Billion in 2025, Representing a 2019-2025 CAGR of 17.22% - ResearchAndMarkets.com  Yahoo FinanceThe "North America Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country 2014-2025: Growth ...
Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunchThe unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...
Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed NewsThe new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.
The relationship between insight and advertising | Thought Leadership  IBC365Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
How retailers can avoid the 9 biggest pitfalls of Facebook advertising  Marketing LandFacebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...
Report: MLB Considering Adding Dopey Advertising Patches To Uniforms  DeadspinAccording to the Sports Business Journal, we are one step closer to living in a world in which every possible moment spent watching a sporting event will also ...
Nigel Farage exclusive: 'Advertising? I might fancy it myself one day'  CampaignLiveLove him or loathe him (and it's a measure of the Brexit Party leader's success that few are indifferent to him), Nigel Farage knows how to get a simple message ...
Snap approaching inflection point: Pivotal Advertising  CNBCMichael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...
Ethical advertising in crypto  Yahoo FinanceDecrypt has begun running ads. But not the scammy kind. Plus: Please sign up for your Decrypt Account.
The race for cannabis dollars, agencies go on an ad-tech crash diet, media companies on the move  Business InsiderHello! Welcome to the Advertising and Media Insider newsletter, our weekly news roundup. If you got this forwarded, you can sign up for your own here.
Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  AdweekHas anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...
Engaging users and boosting advertising with AI  IBC365Join IBC365 on Thursday 8 August to explore how artificial intelligence and machine learning can be used to engage with consumers in the new digital market.
Dyson Fan Advertisement Banned for Misleading Viewers Over Cord  BloombergA television ad for a Dyson fan has been banned for giving the misleading impression that it is cordless.
Early SMI: Advertising agency spend hovers below the line  AdNewsAgency ad spend was down just 2.3% for the full financial year to the end of June, according to early SMI numbers reported by investment bank UBS.
Traditional Advertising, A Thing Of The Past? Not According To This Report  ForbesAccording to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...
Rakuten Marketing names MD of international to lead digital advertising  Marketing InteractiveAnthony Capano has been appointed managing director of international at leading digital advertising business, Rakuten Marketing. Capano will look after all ...
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine JournalNew figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.
Advertising's search for purpose and how it can actually drive change  The DrumOur industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords ...
Ageism in advertising: Serve my interests, not your lazy profiles  CampaignLiveWe're the generation who invented rave culture, but advertising thinks we're cholesterol-riddled harpies who can eat only soft food.
Simpli.fi Launches Foot Traffic Attribution for OTT/CTV Advertising  PRNewswireFT. WORTH, Texas, July 16, 2019 /PRNewswire/ -- Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, ...
When advertising created celebrities  Business StandardRead more about When advertising created celebrities on Business Standard. Airtel 4G girl Sasha Chhetri is a better-known face across India than most ...
Online advertising will be more than half of ad spend by 2021  QuartzOnline advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...
Conceptual Advertising Image Photoshop Walkthrough  FstoppersIn this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts ...
5 Hot Online Advertising Trends in Europe  EntrepreneurIn the first six months of 2018, businesses spent 25.7 billion euros on online advertising. If you're running a business in Europe, these stats prove that you can't ...
Snap turns to search giant Baidu to court Chinese advertisers  TechCrunchTwo years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations  Search Engine JournalMicrosoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.
NYC Ban on In-Uber Advertising Survives Challenge  Courthouse News ServiceMANHATTAN (CN) – While annoying “Taxi TV” isn't going anywhere, the Second Circuit sided with New York City on Tuesday that it can ban advertisements in ...
Flipboard Appoints Advertising Industry Veteran David Bell As New Board Member  MarTech SeriesFlipboard, the *content* discovery platform, announced that David Bell, former CEO of Interpublic Group and founder and chairman of global B2B agency Gyro, ...
Baidu and Snap Inc. Extend Sales Partnership; Plan to Extend Advertising in China  MarTech AdvisorThrough this partnership, advertisers in these countries can leverage Snapchat's robust global reach and highly engaged community to grow their business ...
Advertising board's social media code: here's why it's important for you  TimesLIVEThe Social Media Code is aimed at ensuring the protection of consumers and promoting ethical conduct by brand marketers and the influencers they use.
TBWA's US Travelers work shows what UK advertising is missing – confidence and craft  More About Advertising | Insights into AdvertisingMuch navel-gazing in London creative quarters as agencies digest the Cannes results (second-most awarded country but a long way behind the US) and there's ...
Talon: realising our AdTech investment in Out of Home  More About Advertising | Insights into AdvertisingAs Talon Outdoor's AdTech platforms continue to develop at pace to reach tangible and scalable delivery, Josko Grljevic – Talon's CTO – outlines the four-point.
Gauging The Impact Of Advertising On Amazon  ForbesAmazon as a media company? Here's how marketers can build brands on the #3 digital advertising platform.
Introducing the GUESS Fall 2019 Advertising Campaign | Associated Press  Watertown Public OpinionNEW YORK--(BUSINESS WIRE)--Jul 16, 2019--. This Fall, GUESS is proud to feature Italian model Stefano Sala alongside Moscow native Iuliia Vasileva and ...
Google accused of 'brazen' patent infringement in online advertising  Silicon Valley Business JournalA tiny software company claims Google spent years courting it for a partnership, urged it to build a custom version of its platform and share its source code ...
For advertisers, the Emmy halo effect is a thing of the past  AdAge.comAdvertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, ...
New Nielsen service offers podcast audience insights for advertising  Marketing LandMarketing research firm Nielsen has launched a *service* to provide podcasting networks with insights on their audiences such as genre preferences and ...
Microsoft Advertising says it’s keeping average position reporting  Search Engine LandMicrosoft Advertising (formerly Bing Ads) has added the position-based impression share metrics that Google introduced last fall. But, unlike Google, it said ...
Tinder, Zomato, Tide, Reebok Are Using Whatsapp Stickers For Advertising Push: Will This Work?  Trak.inWhatsapp stickers are the new form of advertisements! Brands such as Zomato, Tide, Reebok, Tinder and others are using the stickers for pushing ...
‘Nascent and nebulous’: The state of CBD advertising  DigidayWhen Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn't show any of the company's ...
UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunchJust two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...
What Agencies Get Wrong About Measuring TV Advertising  AdExchanger“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...
Behavioural segmentation in digital advertising  Marketing InteractiveMedia Prima shares how its latest digital product, Audience+, enhances digital ad performance by creating high quality audience segments for marketers.
Opportunities at Hot Press: Advertising and Sponsorship  hotpress.comThis is a great opportunity for a person with real ability, who gets a buzz out of making sales, has the determination to achieve targets, and can contribute...
Advertising industry closes in on a new target: influencers  Financial TimesWorld's largest agencies race to develop platforms to connect brands with social media stars.
News – Page 1035  More About AdvertisingUnilever chief marketing officer Keith Weed is putting his company's money where his mouth is with the new campaign for the Lynx Excite range, which will be ...
Introducing the Fall 2019 GUESS Accessories Collection Advertising Campaign  Business WireThis season, GUESS introduces a *fresh* accessories campaign shot in Los Angeles, CA by photographers Claudia and Ralf Pulmanns and art directed by Paul.
Bowflex Secures New Advertising Agency  SGB MediaNautilus, Inc. has named FIG as its creative agency for the company's Bowflex brand. FIG will handle advertising and creative campaign executions, including TV ...
Gender stereotypes in advertising have been banned in the UK  Vox.comThe British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."
GSK media lead to chair The Drum Digital Advertising Awards APAC 2019  The DrumSilas Lewis-Meilus, APAC director, media consumer health from GlaxoSmithKline (GSK) will chair The Drum Digital Advertising Awards APAC 2019.
Better times ahead for PayTV as advertisers rejig marketing strategy  The Financial ExpressThe development has generated mixed reactions within the media fraternity. It is believed that there may be little to no impact on the viewership of the channels, ...
Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchangerZeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...
The role of data in digital audio advertising  The DrumDigital audio is experiencing a revolution akin to the rise of “over-the-top” (OTT) streaming for video *content* consumption. Technology advancements and ...
The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda  http://cbtnews.com/Today on CBT, we speak to Brian Benstock, Partner GM and VP of Paragon Honda, about advertising spend attribution and other industry trends.
What’s Working In B2B Advertising?  Demand Gen ReportExperts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contex.
Travelocity ships media to Havas and creative to Proof Advertising  AdAge.comDecisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.
Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results  Search Engine JournalMicrosoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.
Connected TV Is Experiencing Explosive Growth, Advertisers Are Taking Note  APEX MediaThe growth of connected television (CTV) is leading to a rapid shift in consumer viewing habits, according to the 2018 Global Video Benchmarks report from ...
Advertising firm WPP to sell 60% stake in Kantar to Bain Capital for $4 bn  Business StandardAdvertising giant WPP has agreed to sell a 60 per cent stake in data analytics arm Kantar to private equity firm Bain Capital, in a deal that values Kantar at about ...
Advertising data platform Near raises $100m to fuel global expansion  City A.M.CityAM - Advertising tech platform Near has secured $100m (£80m) in funding from a London-based private equity firm as it looks to [...]
Advertising and media execs really want Netflix to have ads  DigidayAdvertisers are confident that Netflix is going to one day have ads -- or, at the very least, they really, really want Netflix to have ads.
Coffeebar Wins American Advertising Award for Coffee Packaging  ThisisRenoCoffeebar was honored with a National ADDY award for its coffee bag packaging campaign at the 2019 American Advertising Awards held this year in ...
Product is the hero. Music is the celebrity we need in our advertising: Vikram Mehra  Exchange4MediaThe Saregama MD on the new podcast feature in Carvaan 2.0 and how the company intends to partner with brands for curated *content*.
Startups Turn To Traditional Advertising For Attention  Crunchbase NewsOn the ride from the San Francisco International Airport into the city, drivers are greeted with a slew of billboards advertising various products from a credit card ...
A Look at OmniVirt’s Analysis of AR and VR Technology in Advertising  ARPostOmniVirt, an AR and VR advertising platform, recently conducted an analysis of XR use cases. Representatives of the company provided ARPost with a copy of ...
Behavioural advertising is out of control, warns UK watchdog  TechCrunchThe online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...
Location-based Search and Advertising Market 2019 Forecast by Size 2025 | Growth by Manufactures, Types and Regions, Market Dynamics, & Forecast  Boston Life NewsGlobal “Location-based Search and Advertising Market” report gives an in-depth analysis of the existing state of the Location-based Search and Advertising ...
P&G steps up advertising game on equal pay for women  Cincinnati Business CourierProcter & Gamble launched a commercial in March to advocate equal pay for women who play soccer, and on Sunday the company pressed the issue further ...
Meet Facebook's most powerful advertising executives  Business InsiderFacebook's business is changing. These are the execs who are key to keeping the social network growing amid regulation and privacy challenges.
TV18 Q1 consolidated rev jumps 10% due to election advertising, growth in subs rev  TelevisionPostMUMBAI: TV18 Broadcast's consolidated revenue for the quarter ended 31st March has jumped 10% to Rs 1198 crore from Rs 1088 crore in the same quarter of ...
YouTube Tries to Get Video Stars Off Their Advertising Addiction  BloombergYouTube has a message for thousands of creators who work with the digital video giant: Advertising isn't the only way to make money.
Fool Advertising Trackers with Mozilla's 'Track This'  LifehackerNobody likes annoying internet advertisements, that's for sure. And it's even creepier when you visit one website, do the web's equivalent of a little ...
How an Advertisement's Environment Affects Its Success  Business News DailyWhile studying subjects' brain activity, researchers found that where an ad is seen and the *content* it's associated with impacts brand perception.
Spotify And Apple Battle For Podcast Advertising Worth Billions  B&TWith a recent report suggesting advertisers will spend over $1 billion on podcast advertising by 2021, audio streaming rivals Spotify and Apple are going to war.
Advertising's role in male and female stereotypes  AdNewsAustralians think the traditional male and female binary is “outdated” and marketers need to look at categorising audiences by interest not gender.
Retailers Look to Media In-Housing to Bolster Audience Reach  eMarketerRetail media has turned Amazon into an advertising behemoth, allowing the ecommerce giant to become a significant player in the US digital ad market.
Advertisers and digital media companies form a new Global Alliance for Responsible Media  TechCrunchMany of the major players in online advertising have come together to create an organization called the Global Alliance for Responsible Media, which is ...
Gucci unveils fall wintere 2019 advertising campaign  EsquireMeFashion marquis embraces iconic images from the 50s, 60s, 70s and 80s.
Paytm Mall expands portfolio with international brands - ET BrandEquity  ETBrandEquity.comPaytm Mall said Tuesday it is expanding its 'Paytm Mall World Store' that makes international brands from the US, Spain and other countries available to Indian ...
Microsoft Advertising, FKA Bing Ads, Rolls Out Support for Parallel Tracking  Search Engine JournalMicrosoft Advertising is rolling out a series of new features designed to help pages load faster after an ad click.
Elev8 Media: Making it big in out-of-home advertising  Manila BulletinOutdoor advertising might still be a fraction of the huge advertising industry, but it is one sector that offers a lot of growth not just in Metro Manila but for ...
In-depth: Why advertisers are making a beeline for regional TV  Best Media InfoIn the last few years, the television industry has grown exponentially in regional markets which have become a new battleground for broadcasters vying for their ...
Kinetic India hosts a workshop on programmatic advertising digital OOH (DOOH)  Best Media InfoKinetic Worldwide India, a WPP entity and a leading global player in the Out-Of-Home (OOH) media industry, has successfully integrated the use of digital ...
What advertising means in the age of spatial computing  EconsultancyAdvertisers have long been experimenting with spatial computing. Sam Huber of Admix looks at what the near future may hold for ads in VR and AR.
Advertising’s hits and misses at the Cricket World Cup  BusinessLineIt could have been the SuperBowl moment for Indian advertising but was a tame innings.
Advertising Industry: Future Demand, Market Analysis & Outlook to 2025 |WPP, Dentsu Inc., PublicisGroupe, IPG, Havas SA, etc  Market AnalystThe global Advertising Market its growth during the course of the forecast period 2019-2025. It shows how the sales of various types of products offered in the ...
Commercial Radio Australia Unveils New Service For Regional Radio Advertisers  B&TAdvertisers targeting consumers in regional Australia will for the first time have access to a new reach and frequency tool for regional radio. The *service* ...
ASCI upholds complaints against 114 misleading advertisements  Economic TimesAdvertising sector watchdog ASCI upheld complaints against 114 misleading advertisements in April this year, including those of PharmEasy, Kingfisher Radler, ...
UK launches investigation into Facebook and Google for dominating digital advertising  CNBCThe U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.
Competitors lodge complaints about Meridian advertising  Stuff.co.nzTwo power companies have separately complained to the Advertising Standards Authority and Commerce Commission about Meridian Energy's advertising ...
Vertical vs Horizontal format - how does it affect ad filmmaking?  afaqsEngaging a consumer with vertical ads has more to do with the quality of the creative than the consumer's attention span - three ad-filmmakers tell us.
Montezuma picks St Luke's as first agency  More About Advertising | Insights into AdvertisingSt Luke's has won upmarket British chocolate brand Montezuma's without a pitch following an agency search carried out by the client. Founded in 2000 ...
IPA Bellwether shows marketers uncertain about the future  More About Advertising | Insights into AdvertisingMarketing budgets seem to be blowing hot and cold at the same rate as Boris Johnson's policy commitments. The Institute of Practitioners in Advertising's latest.
Price extensions now supported in Microsoft Advertising Editor  Search Engine LandPrice extensions launched in Microosoft Advertising a little over a year ago, allowing advertisers to show products and pricing in text ads in mobile and desktop ...
Why sports advertising is a grand slam for brands  MuMbrellaSport has a unique ability to create an emotional connection between brands and viewers, says ThinkTV's Steve Weaver. And research shows advertising that ...
Meetrics, the Advertising Measurement and Analytics Firm, Receives Accreditation From Media Rating Council (MRC)  MarTech AdvisorMRC Continues Meetrics' Accreditation for Sophisticated Invalid Traffic Detection and Filtration and for Desktop and Mobile Web Viewability Measurement.
AR Advertising: A Gimmick Or A New Advertising Frontier?  ForbesThere's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...
Marketing and advertising professionals lack empathy, Reach study finds  CampaignLiveThose who work in the advertising and marketing industry lack the necessary skills to connect with consumers on an emotional level, don't like to share and are ...
Instagram Advertising: Do You Know It, When You See It?  NPR"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...
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