Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Forbes

Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising
Forbes
While the biggest players in the industry like Google, The Trade Desk and agency programmatic platforms like Xaxis scoop up the majority of the $50 billion now flowing through automated advertising trading platforms, specialist services have emerged to ...


TechCrunch

Piano teams up with True[x] to combine advertising and paywalls ...
TechCrunch
Nearly every online publisher has launched or announced a paywall — but of course, even the ones that are successful won't convince every reader, or even ...

and more »

The 3 Must-Own Stocks In Social Media Advertising
Seeking Alpha
Social media advertising estimated revenue in H1 2018 is $13.1 billion (+37.89% Y/Y). It contributed 26% to H1's global digital ad sales of $49.5 billion (+23% Y/Y). Since 2012, social media advertising's revenue CAGR is 48.2%. This continuing growth ...


Motley Fool

Amazon.com Is Getting Even More Serious About TV and ...
Motley Fool
The e-commerce giant starts taking a cut of third-party ad inventory and reportedly bids on 22 regional sports networks.
Amazon is now taking a 30 percent cut of ad sales from Fire TVAdAge.com

all 5 news articles »

NJ.com

Strip club exposes NJ ban on BYOB advertising as unconstitutional
NJ.com
A federal judge has ruled it unconstitutional for New Jersey to threaten businesses with prosecution and other penalties for BYOB advertising that invites patrons to bring their own alcohol after a strip club challenged the rule on free speech grounds ...


BBC News

Father sues McDonald's over 'advertising' of Happy Meals
BBC News
A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to children. Since its debut in 1979, the Happy Meal has been a staple of McDonald's menu and a ...


Adweek

How Bipartisanship Could Affect the Advertising Industry Following the Midterms
Adweek
So what does this mean for advertisers? Can we expect to see a divided Congress immediately engage in open hostilities harnessing two years of ramped-up rhetoric on both sides, or are we entering a golden two-year stretch of bipartisanship? The short ...

and more »

Business Insider

What you need to know in advertising today
Business Insider
What you need to know in advertising today. Tanya Dua. 5m. Mark Zuckerberg Facebook CEO Mark Zuckerberg. AP Facebook founder Mark Zuckerberg told a meeting of top executives in June that he would become a more aggressive CEO because the ...
Delay, Deny and Deflect: How Facebook's Leaders Fought Through CrisisNew York Times
With Facebook at 'War,' Zuckerberg Adopts More Aggressive StyleWall Street Journal
Sheryl Sandberg says she also didn't know about a Facebook smear campaign, as Mark Zuckerberg throws the firm's ...Business Insider

all 273 news articles »

Adweek

iHeartMedia Is Acquiring an Ad-Tech Startup to Expand ... - Adweek
Adweek
iHeartMedia is acquiring the programmatic advertising startup Jelli to help it expand its digital advertising capabilities. The acquisition, which the company ...

and more »

AdAge.com (blog)

Advertising has an ageism problem
AdAge.com (blog)
Laura Bensman has worked in the advertising industry for more than three decades, but in all those years she has only attended one retirement party. There's a reason for that: In advertising, and at agencies in particular, it's rare employees ever ...

Google News
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