Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Motley Fool

Instagram Is Set to Make a Killing in Advertising in 2017
Motley Fool
Most recently, the company announced it surpassed 1 million active advertisers. That's up from 500,000 just six months ago and 200,000 around this time last year. Instagram's rapid advertiser growth is accompanied by an acceleration in its user growth.
Snapchat 'will be bigger than Twitter, Yahoo and AOL with advertisers'The Guardian

all 2 news articles »

Farhad's and Mike's Week in Tech: YouTube's Problematic Advertising
New York Times
Under rules created last October by the Federal Communications Commission, Verizon, Comcast, AT&T and other broadband providers had to ask your permission to track your online behavior to sell for advertising purposes. On a party-line vote, Republicans ...


New York Post

YouTube Hate-Speech Ad Fallout Continues: US Advertising Trade Group Urges Google to Rectify 'Crisis'
Variety
More big advertisers have joined the YouTube exodus over concerns that their commercials have appeared in extremist hate-speech videos, and as the crisis spreads the head of the Association of National Advertisers on Friday urged Google to take steps ...
Google's bad week: YouTube loses millions as advertising row reaches USThe Guardian
After a worldwide advertising boycott, it's time for Google to face up to its responsibilitiesNew York Post
YouTube is facing a full-scale advertising boycott over hate speechThe Verge
TechCrunch -AdAge.com -CBC.ca -Google Blog
all 393 news articles »

Sioux Falls Argus Leader

Tough DUIs laws, ISIS advertising and bumblebee protection
Sioux Falls Argus Leader
Bumblebees listed on endangered species list: The Trump Administration reversed course last week and allowed for the listing of the rusty patched bumblebee on the endangered species list. The Natural Resources Defense Council applauded the ...


Autos a no-show on list of advertising stars
Automotive News (subscription) (blog)
Granted, three of the 40 individuals work at agencies or advertising consultancies that do work for automotive clients, among others. But none are associated with an agency that is known primarily for its automotive work. It's possible that no auto ...


AdAge.com (blog)

Brand Safety Issues Go Way Beyond YouTube | Special: Advertising ...
AdAge.com (blog)
AT&T and J&J are the latest big advertisers to pull YouTube ads, but the problem of ads placed in offensive content extends way beyond Google.
Top ten takeaways from Advertising Week Europe 2017CampaignLive
The five most inspiring stories I've heard at Advertising Week Europe ...Huffington Post
Kiran Rai presents Advertising Week Europe 2017 | West Bridgford ...West Bridgford Wire

all 6 news articles »

AdAge.com

J&J and Verizon Join Major Marketers Suspending YouTube Advertising
AdAge.com
Johnson & Johnson has suspended its YouTube advertising globally, joining a growing group of advertisers and agencies stepping back from the dominant video platform over ads' proximity to hate speech, terrorist propaganda and other objectionable ...
AT&T, other US advertisers quit Google, YouTube over extremist videosUSA TODAY
Google advertising row spreads to US brandsBBC News
Australian advertising industry holds talks to protect brands against extremist contentThe Guardian
Business Insider -Financial Times -Los Angeles Times -Google Blog
all 536 news articles »

Radio Ink

Advertising Is Key For Radio's Future
Radio Ink
Interruptive advertising models are challenged to create great user experiences in an on-demand, curatable world. Consumers are doing their best to tune out ads and get just the content they want. The advent of the DVR made it easy to start skipping ...


MoneyWeek

The crisis in internet advertising
MoneyWeek
Many of the companies boycotting Google had discovered only by reading The Times's investigation that their advertising budget was being used to place banner advertisements over these videos, thus indirectly funding extremists and damaging the prestige ...
Buyers fear going to extremes on Google advertisingThe Australian
Advertising controlConcord Register

all 6 news articles »

Adweek

Sling TV Is Partnering With Adobe for Programmatic Advertising ...
Adweek
Sling TV is getting into programmatic advertising, partnering with Adobe's newly unveiled Advertising Cloud to let brands bid in real time on livestreaming and ...

and more »
Google News
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I got another one of those calls the other day...Can... Read More

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