Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Advertising, Subscriptions To Drive CBS's Fiscal 2019  ForbesCBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.
3 Key Advertising Takeaways From the IBM Think Conference  AdweekThe 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...
Timeline: Lee Clow’s 50 Years in Advertising  AdweekLee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach.
How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  AdweekEven though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...
Advertising spend to grow by 14% to Rs 80,678 crore this year  Economic TimesThe advertising market is likely to grow at 14 percent to Rs 80,678 crore this year, the fastest growing market globally, driven by strong macroeconomic factors, ...
MannKind - Scripts, Advertising, And Cash  Seeking AlphaAdvertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.
How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  AdweekThe “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...
Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity  Business InsiderAs more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.
Nine Of The Best Outdoor Advertising Campaigns  ForbesMembers of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.
Tips to Help Advertisers Survive and Thrive in the Gig Economy  AdweekWe've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...
Unified measurement system will help drive advertising growth: Madhusudan Gopalan, P&G  Exchange4MediaAt the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth ...
Why American trade cards of yore were hilarious advertising tools  The HinduHurting younger children, torturing animals and racism were fairly popular themes back then.
Framingham State Advertising For Assistant Sociology Professor  framinghamsource.comFRAMINGHAM – The Department of Sociology at Framingham State University is seeking applications for a tenure-track position in sociology at the assistant ...
Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston  WBOY.comAttorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.
Big Drop In Advertising Giants Shares  ForbesWPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.
18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...
Taco Bell Nearly Doubles Television Advertising Spend in January  Skift TableNote: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.
Comedian Helen Lederer reveals she cleaned up by advertising dishwasher tablets on TV  Daily MailComedian Helen Lederer says the best money decision she ever made was buying a property in North London when she was young. Lederer, author of comedy ...
Dutch MPs call for transparency on Facebook political advertising  DutchNews.nlDutch MPs have almost unanimously backed a motion calling on the government to pressure Facebook to come clean about political advertising ahead of the ...
Metro cinema reborn as film-thematic mall  ETBrandEquity.comMetro Central, owned by the Future Group, will run open film shows a big screen inside the mall as a theme from April this year.
RAF advert that challenges sexist advertising to debut on Channel 4  The IndependentA Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.
Woolworths’ Valentine’s Day advertising campaign fail  Business DayAfter social media outrage over its stereotyping of women, Woolworths withdraws its Valentine's Day advertisement — just as a top research company releases a ...
U.K. Government Report Calls for Investigation Into Digital Advertising Market  AdweekThe realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government ...
UK broadcasters face advertising tipping point, new study finds  The GuardianBroadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...
What print media needs to do to win back advertisers' faith  ETBrandEquity.comPrint ads will be more effective if they complement digital campaigns and entice readers to interact with brands online, says Vanita Keswani, CEO, Mad..
Revealed: Facebook enables ads to target users interested in 'vaccine controversies'  The GuardianSocial media platforms under pressure by US congressman to crack down on anti-vaccine propaganda, citing Guardian investigations.
‘Lady Tank’ guilty of forcing teen into prostitution in Lexington, DOJ says  The StateIndia Cuyler, aka“Lady Tank,” pleaded guilty in federal court to using a cell phone to advertise and force a teen into sex. The incident happened at a Lexington ...
Sri Lanka advertising for executioners after plan to reinstate death penalty  CNNSri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.
US digital advertising revenues rose 22% in the third quarter of 2018  PPC LandU.S. digital advertising revenues rose to $26.2 billion in the third quarter of 2018, solidifying 2018's claim as the highest-spending first three quarters on record, ...
Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  AdweekMost investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...
The country advertising for 'moral' executioners  Newstalk ZBA small island nation has made global headlines after advertising vacant positions for hangmen. The controversial job ads were featured in local papers in.
How could Facebook’s use of blockchain affect marketing and advertising?  MarTech TodaySince Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...
FMCG spends highest on digital video advertising  The Financial ExpressWithin digital media, digital video is expected to have the fastest growth, with a CAGR of 37%; it is likely to reach Rs 5545 crore by 2021.
Next on Netflix: Advertising?  eMarketerNetflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...
Google to introduce Advertising Transparency Report and searchable Political Ads Library for Lok Sabha Election 2019  Business TodayThe initiative aims to bring more transparency and openness to election advertising online and enabling voters to get the election-related information they need.
PepsiCo says higher advertising costs, new product investments will dent profit this year  The Globe and MailPepsiCo Inc. said on Friday that increased investments in advertising and products aimed at boosting sales growth would lead to a fall in profit this year.
Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising  WBAL TV BaltimoreRealtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing.
Why addressable TV advertising hasn't taken off: Analysis  Business InsiderAd buyers, sellers and measurement wonks agree TV advertising needs to modernize, but aren't sure how to do it.
Advertising and Sponsorships  Construction.comSweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...
Google: Still ‘early days’ for performance advertising on YouTube  Marketing LandDeveloping the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...
Redfin lost $42M in 2018 amid advertising push  The Real DealRedfin's losses widened to $42 million in 2018, as the discount brokerage invested heavily in direct advertising to fuel its growth.
It turns out the World Record Egg was created by a 29-year-old advertising creative  CNBCThe creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...
Hertz Forms Advertising Partnership with Eurowings - Rental Operations  Auto Rental News MagazineThe Hertz and Eurowings partnership offers the carrier s passengers access to a broad choice of car rental options from Hertz and Thrifty, along with bespoke ...
Track Takeover: Art replaces advertising in SEPTA station  WHYYDozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...
Taranaki Rugby advertising for forwards coach after Paul Tito's departure  Stuff.co.nzTaranaki Rugby are looking for a new forwards coach after the departure of Paul Tito, who has taken up a role with Pau in France. An advert for his role was ...
NFL's Playoff Advertising Share Has Increased By 19% Since 2014  ForbesThe National Football League's share of playoff advertising revenue relative to its three main competitors—the National Basketball Association, Major League ...
Content marketing is 'not advertising', says IAG marketer  AdNews*Content* marketing is still massively misunderstood, including by people in senior roles, and could fill a gap left by dwindling community newspapers, says IAG ...
Just two companies control 50% of India's smartphone market  ETBrandEquity.comThe year 2018 ended with just two companies together controlling around 50 per cent share of the India smartphone market - Chinese smartphone maker Xi..
Twitter revenues jump after increase in advertising  Financial TimesTwitter shares fell 7 per cent in pre-market trading on Thursday after it said it would have to spend more to improve “health, conversation, revenue product and ...
These Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising  AdweekThese animated commercials from UK power startup Bulb bristle with comic energy. They broke over the weekend from Anomaly London, marking the agency's ...
Loft under fire for its outdated portrayal of women in advertising campaign  The Japan TimesRetailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...
New Telstra payphones with advertising screens may face opposition from Adelaide council  ABC NewsTelstra faces a potential clash with Adelaide City Council if it wants to display third-party advertising on new payphones that have already sparked controversy in ...
What impact will 5G have on marketing and advertising?  MarTech TodayThe coming of next-gen 5G wireless transmission will be a big deal for marketers. That's the view of Alex Hertel, CEO of experiential marketing firm Xperiel, ...
Mobile advertising grows robustly, as broadcasting ads dwindle: report  Yonhap News AgencySEOUL, Feb. 14 (Yonhap) -- South Korea's advertising industry posted annual growth of about 4 percent in 2017, mainly on the strength of robust expansion of ...
Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York TimesThe online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.
You won’t see a digital billboard near this busy Beaufort Co. bridge. Here’s why  Hilton Head Island PacketA request by Adams Outdoor Advertising for a digital electronic billboard in Port Royal SC was denied Wednesday when Town Council declined to vote.
Apple and Google waged an advertising duel at the Grammys: Monday Wake-Up Call  AdAge.comChildish Gambino starred in a Google ad that aired on CBS during the Grammys, while Ariana Grande was in an Apple ad.
Dabur's Valentine's Day campaign '#ToMyBeeloved' prioritises self-care  ETBrandEquity.comAs the day that celebrates love is here, it's exciting to see brands all over adapting to it. With a plethora of campaigns taking up the media, there are a few that ...
Kurkure unveils its new brand mantra; signs Taapsee Pannu as its brand ambassador  ETBrandEquity.comThe announcement is strategically timed as Kurkure embarks on a new journey with its new positioning – 'Khayal toh Chatpata hai'
Marin IJ advertising staff  Marin Independent JournalLori wrangles the cast of the advertising department by promoting fun and education at work. Her mission is to make sure the team provides the “best exposure ...
In exclusive conversation with WPP CEO Mark Read  ETBrandEquity.comEvery move Mark Read has made since taking over as the chief executive of WPP last year has been deeply scrutinized. Chief among critics is his predecessor ...
Facebook faces US privacy pact that could cost billions  ETBrandEquity.comFacebook Inc. is in talks with US regulators over alleged privacy violations that could force the social-media giant to pay billions of dollars in a record-breaking ...
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBCAmazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.
The case against behavioral advertising is stacking up  TechCrunchNo one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...
MannKind - Afrezza Scripts, Advertising, Insurance, And Cash  Seeking AlphaAfrezza scripts for week ending February 1 come in just above 600. MannKind advertising seems to have reached a peak in ads run. Insurance Coverage sees ...
ZypMedia Selects Telaria to Offer Local Advertisers Access  MarTech SeriesZypMedia, creator of the AI-powered, local-first programmatic advertising demand side platform built specifically for media companies, announced that it has ...
Beyond the Books: Charter schools spend millions on advertising  KUTV 2NewsTrent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...
Roundup: Equity in business workshop / Top advertising student / Chicken recall  Greater Baton Rouge Business ReportMovEBR business: Mayor Sharon Weston Broome will host a MoveEBR-focused Equity in Business seminar on Tuesday, from 5:30 to 7:30 p.m., at the Main ...
WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business  AdweekThe agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today ...
Advertising and Media Insider newsletter February 13  Business InsiderWelcome to the Advertising and Media Insider newsletter.
How a failed Super Bowl ad signals the future of cannabis advertising  The GuardianCBS's consideration of a cannabis ad shows how far the industry has come in countering fearmongering and stereotypes.
Facebook says Nielsen could help break up the advertising duopoly  Business InsiderFacebook says that Nielsen's Digital Ad Ratings product could solve some of marketers' headaches about cross-platform measurement but that advertisers need ...
Bhopal: Advertisement boards pose risk to commuters  Free Press JournalBhopal: Small cut-outs fixed on poles at various places like prominent squares, tri-sections, footpaths, are posing grave danger to the commuters, children in the ...
Google to block political advertisements ahead of elections  The Jerusalem PostGoogle announced on Thursday that the company will not be executing personal advertising until after the April 9 elections, meaning anyone engaged in ...
Telstra introducing 140 oversized payphones in Adelaide with LCD advertising screens  The AdvertiserUp to 140 oversized payphones with 75-inch LCD advertising screens are set to call Adelaides footpaths home without council approval.
Will Small Advertisers Stand By Facebook During A Downturn?  AdExchangerFacebook CFO David Wehner recently told investors that even if the economy falters, Facebook's ability to measure advertising returns is its saving grace.
NHS England to ban GPs from advertising private services  The GuardianGPs are being banned from advertising private healthcare services in their surgeries and from allowing for-profit family doctor firms to offer care there, amid ...
News groups search for a business model beyond advertising  Financial TimesReader appetite is healthy but converting audiences into income remains a challenge.
For retail advertisers, Shopping ads continue to overshadow text ads  Search Engine LandShopping ads show no sign of softening, according to two reports on fourth-quarter search spending trends. The findings. Marin Software, which aggregates ...
Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K.  Cincinnati.comThe Cincinnati Bell Connector was supposed to bring in $350000 in advertising in 2018. It fell short by 70 percent.
Super Bowl LIII advertisers that added the most followers | Special: Super Bowl  AdAge.comWith Super Bowl LIII receding in the rear view mirror, one question we ask every year is: Which advertisers achieved something lasting for all their spending?
Valentine’s Day Advertising Campaign Breeds Controversy in Greece (video)  Greek ReporterAn advertising campaign for Valentine's Day by a famous chocolate brand featuring same-sex and interracial couples has fueled controversy in Greece.
Brewing brand's 'six beers' tweet broke advertising code, rules alcohol watchdog  mUmBRELLA*A social media post encouraging customers to drink six beers has been banned by the alcohol marketing watchdog. The Southern Bay Brew Co, based in.
Social Media Advertising Software Market Growth, Analysis, Industry Trends, Size, Shares, Forecast to 2025  Market ReportsAnalytical Research Cognizance shared “Social Media Advertising Software Market” report which Provides Key Manufacturers, Key Profiles, Strategies and ...
Clichés are everywhere in Channel 4's £1m diversity winner, from the RAF and Engine  More About AdvertisingThe Royal Air Force and Engine won this year's Channel 4's Diversity in Advertising award with an ad that sends up stereotypes and challenges women to join ...
Hoops and Homework Advertising For Executive Director  framinghamsource.comFRAMINGHAM – Hoops and Homework, a licensed after-school and summer program dedicated to expanding opportunities for children in Framingham, ...
'Clean air advertising' set to reduce air pollution on Brompton Road in London  Evening StandardA billboard containing air-purifying technology currently on display in London could clean up filthy air in the surrounding area. Advertising set up in ...
'Fortnite' Studio Ups Their Advertising Following 'Apex Legends' Success  Comicbook.comWhile many developers have tried to capitalize on Epic Games' success in the battle royale genre, gamers have likely wondered if Fortnite can be overthrown.
Japan announces casino advertising restrictions  CalvinAyre.comJapan is making progress toward introducing the first steps of its newly approved integrated resort (IR) industry. While it has yet to launch the official bidding ...
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