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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

What Directors Need to Know About Digital Advertising Fraud ForbesIn this digital age boards need new, independent verification systems to be sure their companies are getting true value digital spend for the shareholders.

Advertising board finds humour acceptable in KFC ad | The Mercury Independent OnlineDurban - The Advertising Regulatory Board's (ARB) recent ruling, which dealt with complaints about KFC Crunchmaster burgers television ad, found that South ...

AT&T's advertising walled garden Business InsiderAT&T rolled out Xandr this fall with a vision of turning its data and premium *content* into an ad platform that could enable advertisers to buy across the TV industry ...

Ten celebrities face charges over Magic Skin advertising The NationOnly 10 of 46 celebrities who advertised Magic Skin products that were allegedly substandard cosmetic and health supplement products, will face legal actions ...

Iceland’s orang-utan sends grim message on TV advertising Financial TimesBrands are not lacking alternative ways to get their messages across.

How Alexa Is Changing The Future Of Advertising ForbesMany wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...

CTV Advertising Is Booming And The TV Industry Is Rejoicing ForbesCTV is the portion of OTT that's watched on an actual TV set. These days, that's usually between 80% and 90% of all viewing, depending on the platform.

Conscious Advertising Network's UN address highlights need for ethical digital advertising The DrumConscious Advertising Network's (CAN) co-founder Jake Dubbins has given an address to UN officials on the part that advertising plays in funding fake news ...

Alleged advertising breaches Australian Journal of PharmacyThe TGA has begun proceedings against a clinic over alleged advertising breaches of compounded prescription-only therapeutic goods. The Secretary of the ...

The Future of Video Advertising Is Artificial Intelligence EntrepreneurImagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers ...

How Savvy Advertising Helped Make Stereo Technology Mainstream Smithsonian.comStereo demonstrations and colorful ads sold customers on the two-channel sound technology when it was introduced 60 years ago.

New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations AdweekSnapchat has a holiday present for retailers in the form of new location advertising features on its platform. “We have seen good performance with location ...

Apple caps off ‘amazing’ year with more advertising honors Cult of MacApple advertising campaigns grabbed three spots in the 25 Best Ads of the Year list compiled by Adweek magazine.

Gambling chiefs confirm 'whistle-to-whistle' television sport advertising ban BBC SportGambling chiefs say they are "responding to public concerns" after confirming plans to effectively ban television betting adverts during pre-watershed live sport.

I was there: creatives on their biggest advertising successes, including Tide, Lockheed Martin, Honey Maid and Kotex The DrumWhat lies behind an iconic moment in advertising? Adversity, persistence and regularly hearing the word 'no' throughout the creative process.

Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix MarTech SeriesNeustar, Inc., the leading trusted, neutral provider of unified marketing intelligence, revealed the findings of a media effectiveness evaluation that analyzed ...

Relief for Mirror publisher Reach as Tesco boosts newspaper advertising Telegraph.co.ukReach, the publisher of the Mirror and Express, said it would marginally beat profit forecasts for the year after big brands such as Tesco boosted their advertising ...

How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising AdweekThe rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's ...

WPP advertising group to cut 3,500 jobs in £300m restructuring The GuardianWPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...

Can Artificial Intelligence Save Digital Advertising? AiThorityAdvanced AI may prove to be the thing that saves digital advertising. Right now, brands don't trust publishers and consumers don't trust brands.

Tech giants need to take more responsibility for the advertising that makes them billions The Conversation - UKTo get out of the digital advertising quagmire, the only way is (business) ethics.

Explained: Why dating apps should ‘swipe right’ for programmatic advertising The Financial ExpressBefore the dawn of the technology-assisted dating era, people met their partners the traditional way.

Karmarama lands £70m Lidl advertising account CampaignLiveAccenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS.

Is working in advertising in the blood? AdNewsThis new segment takes a look at the dynasties working in adland and puts an historic lens to past agency and client relations. This edition we meet the White ...

Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want WIREDWith Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.

After an ad boycott, Dollar Shave Club and others are back on Hannity Fast CompanyDollar Shave Club, Office Depot, Cars.com, and other brands said they'd stop advertising with the controversial Fox News host last year. But once the social ...

In-Feed Native Ads: Measuring Native Advertising ForbesThe onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.

H&R Block spotlights its customer-centric advantage in its new advertising campaign for 2019 tax season NasdaqKANSAS CITY, Mo., Dec. 13, 2018-- H&R Block, Inc.— the industry leader in tax return preparation— continues to transform its approach to offer a.

Amazon Advertising Options Guide: What Marketers Need to Know Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.

PG&E Sued for Spending on Advertising Instead of Fire Safety BloombergPG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...

4 Ways Agencies Can Be More Transparent in Their Advertising AdweekIt's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...

Diageo under fire for 'deceptive' Cîroc vodka influencer advertising on Instagram The Drinks BusinessDrinks giant Diageo is under fire for “deceptive” advertising after social media influencers published thousands of promotional posts for Cîroc vodka without ...

The state of advertising has never been better Campaign USHow about all that doom and gloom casting an ugly shadow over adland? The negativity is real. But don't be fooled. The industry is not in any roller coaster-style ...

Facebook, Google not advertising industry's biggest problem The Australian Financial ReviewFacebook and Google are at the "lower end" of an online advertising fraud epidemic which is costing businesses $19 billion a year, and regulation must extend ...

PM Narendra Modi spent Rs 65 billion on 84 foreign trips and advertisements Hindustan TimesThe prime minister's 84 trips around the world cost roughly $280 million, while the government spent $640 million on promoting Modi's flagship projects and ...

Hulu Turns Advertising Into A 'Strategic Advantage' 12/14/2018 MediaPost CommunicationsHulu is unique when compared to its two closest competitors: Amazon Prime Video and Netflix. It gives consumers the option to get a cheaper tier of *service* in ...

5 Ways to Optimize PPC Advertising to Improve the Customer Experience Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.

UK betting firms back live sports advertising ban The GuardianOnline gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.

Aquawhite appoints Mindconnect as creative agency ETBrandEquity.comMindconnect would drive aquawhite communications and creative campaigns.

Woman writes open letter to tech companies about advertising after her son is stillborn The IndependentA woman has written a heartbreaking open letter to tech companies after she continued to receive infant and motherhood advertisements despite her son being ...

This new deep fake video is both advertising and art Fast CompanyAward-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.

Vistara’s new brand campaign inspires flyers to “fly higher” ETBrandEquity.comConceptualised by FCB India, Vistara's new campaign urges flyers to not settle for less than the best.

Starcom wins Fiat Chrysler media account in North America AdAge.comFiat Chrysler Automobiles has tapped Publicis Groupe's Starcom to take over its North America account — the latest of many agency shifts among major auto ...

Global In-Game Advertising Market 2018 – Motive Interative, RapidFire, Double Fusion, Engage Advertising, Giftgaming Industry News InsightsThe Global In-Game Advertising Market covers main factors responsible for the development like industry trends and dynamics, changing supply and demand ...

Opinion | Advertising shift to digital media affects print LivemintAmardeep Singh, CEO of the IPG Mediabrands digital media agency, Interactive Avenues, is flooded with queries from his clients on digital media possibilities ...

Advertising's Next Frontier: Your Smart Home ForbesAdvertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...

UK government spent most on Facebook political advertising POLITICO.euUK government spent almost £97000 on ads seeking support for its Brexit deal.

Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns Baltimore SunMaryland Gov. Larry Hogan's former communications director and deputy campaign manager is joining an Annapolis-based advertising and strategy firm that ...

The Best Target For Addressable TV Advertising Is Not The One You Think ForbesOTT targeting based on algorithms that predict consumers future desires may make more sense than selling them products they already have an opinion on.

Death is not always deadly in advertising The Globe and MailThe Globe's bimonthly report on research from business schools. Media and pop culture are rife with representations of death. Through crime and drama shows ...

Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product ForbesAn innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...

Interactive ads will be the new face of display advertising Nieman Journalism Lab at HarvardCall them irritating data guzzlers, but native rich-media ads will play a significant role in reviving display advertising across the internet in 2019. Display ...

Francesco Fasanaro, FidelityHouse founder on digital advertising and the FidelityHouse ICO Irish Tech NewsWhat is your background briefly? I am the son of a famous advertiser and I studied Communication Science at the University of Trieste. At the age of 24 years old ...

Emails Show Trump Administration Was Told Obamacare Ad Cuts Could Hurt Enrollment HuffPostThe Trump administration last year eliminated television advertising for HealthCare.gov despite projections suggesting that Obamacare enrollment would fall by ...

Camp Fire lawsuits target PG&E for advertising about its safety work San Francisco ChroniclePacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...

Snapchat Still Isn't Attracting Advertisers Motley FoolSnap is struggling to grow its advertiser base, which is key to its self-serve platform.

Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel The TelegraphBritain's biggest online pharmacy advertised on Russia's Kremlin-sponsored television station, which was accused of spreading propaganda over the attempted ...

The big lessons of political advertising in 2018 The Conversation - USThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over. As co-directors of the Wesleyan ...

TV Data is Changing Advertising Across Screens ExchangeWireThere is no argument that TV is changing. A number of experts have shared their predictions with ExchangeWire, as to how TV advertising will shift in 2019.

Industry stalwart Sagar Mahabaleshwarkar joins Contract Advertising as chief creative officer afaqsContract Advertising has announced the appointment of Sagar Mahabaleshwarkar as the chief creative officer. With over three decades of experience across ...

Jane Maas: Pioneer for women in the ‘Mad Men’ era of advertising in the US The IndependentNo finance, no cars, no drink. Those were among the advertising accounts off-limits to female copywriters when Jane Maas was navigating the boozy, ...

Denver online retailers caught in advertising sweep The Denver ChannelA growing number of online retailers in Denver are accused of using misleading advertising practices, according to Denver's chapter of the Better Business ...

Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich Washington ExaminerA restaurant near the campus of Clemson University has upset students. Their grave error? Naming one of its sandwiches the “Tijuana Chicken Sandwich.”

Mobile Advertising Market - Emergence of Mobile and Internet Transparency JournalThe global mobile advertising market has a highly competitive and fragmented landscape observes Transparency Market Research (TMR). Some of the players ...

Peps industries to reposition the brand as the ‘DreamMaker’ ETBrandEquity.comPeps Industries Pvt. Ltd. announced its new brand positioning - 'DreamMakers'. In line with its core brand philosophy to help Indians sleep better and as a part of ...

Online advertising has alienated our most valuable asset – the consumer The DrumIt's an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved ...

Congress May Have Fallen for Facebook’s Trap, but You Don’t Have To The New York TimesFacebook has always sold data to advertisers, and it probably always will.

Sky chief outlines the 'inconvenient truth' about gambling advertising The DrumSky chief executive Stephen van Rooyen has taken aim at plans by the Remote Gambling Association (RGA) to implement a 'whistle to whistle' advertising ban ...

Boohoo 'broke advertising rules', BBC Watchdog finds BBC NewsThe BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.

Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help? ForbesOnline Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...

Maryland Panel Recommends Ban On Most Marijuana Advertising - Media, Telecoms, IT, Entertainment - United States Mondaq News AlertsLast week, the Maryland Medical Cannabis Commission voted to ban most marijuana advertising in the state. United States Media, Telecoms, IT, Entertainment ...

Advertising has an aegism problem | Agency News AdAge.comIn advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.

Zee Hindustan relaunched as an anchor-less channel ETBrandEquity.comZee Hindustan, Zee Media Corporation's Hindi news channel aims to give news without views.

Why advertisers are tracking your emojis Vox.comIt's not just your Google keywords or your gender and location anymore. Advertisers are developing ads to target consumers based on the emojis they use.

Ahead of polls, BJP becomes the number one advertiser on television Economic TimesWhile congress did not even feature in the top 10, BJP ranked number one across all channels.

10 advertisements that broke the internet in 2018 702Some were good, some were great, many were just plain awful. They all went viral.

Cancer society calling on province to ban promotion, advertising of e-cigarettes Regina Leader PostConcerned about youth vaping, the Canadian Cancer Society is calling on the province to ban promotion and advertising of e-cigarettes.

Rideshare advertising startup Firefly launches with $21.5M in funding TechCrunchFirefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...

Facebook testing search advertising as new revenue stream Seeking AlphaFacebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.

TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE) VarietyHulu and AT&T are set to launch technology in 2019 that will place a full-motion video ad on screens when viewers pause TV selections.

YouTube drops paywall from some Originals, explores advertising Marketing LandIn a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...

Taming the dark forces The Hindu BusinessLineWill issuing disclaimers in political advertising, as Facebook is mandating, make any difference?

Digital influencers have changed advertising. They're changing journalism, too. Columbia Journalism ReviewIt's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...

eBay customer? Check the Advertising Preferences! Ghacks Technology NewsIf you are an eBay customer, either as a seller or buyer, you may want to check the advertising preferences on the site if you have not done so in the past.

Online gambling advertisement is becoming more popular than TV Bulawayo24 NewsAfter lawmakers in many countries prohibited gambling advertising on television, it was pushed into online spaces. And it was precisely in the network where it ...

Challenges, Missteps and Hope Abound for Digital Media WWDThe Internet can eat its young, but experts and executives from the likes of Vox, Refinery29 and elsewhere still see a future of growth.

Gillian Brockell pens open letter about Facebook advertising after stillbirth. MamamiaA journalist has penned a heartfelt open letter to tech companies urging them to change the way they target advertising to pregnant women. Late last month ...

Piyush Pandey: lessons in life and advertising from Ogilvy's new global creative chief The DrumThe Drum meets Ogilvy's recently named global chief creative officer, and replacement to Tham Khai Meng, Piyush Pandey.

The Pitch: Advertising and marketing news for 12.11.18 RichmondBizSenseSpang produced a TV campaign for national retail chain Ulta Beauty. The holiday-themed spots for New York-based McCann were shot in Warsaw, Poland, and ...

US charges 8 in online advertising fraud scheme Economic TimesNEW YORK - The U.S. Justice Department says it has charged eight people in connection with the takedown of two international cybercriminal rings that cost ...

The future of advertising is not just martech but a re-emphasis on branding The DrumI believe the next stage of advertising will see the re-emphasis on branding. Marketing tech has become in vogue and it has its role but in a world dominated by ...

Why The Digital Advertising Industry Needs An Ethics-By-Design Framework AdExchanger“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...

Chrome 71 stomps on abusive advertising Naked SecurityGoogle shipped version 71 of its Chrome browser yesterday featuring a raft new security measures alongside fixes for 43 known issues.

Alyque Padamsee, father of modern Indian advertising, dead at 87 LivemintAdvertising aside, Alyque Padamsee was formidable in front of the camera as well and is perhaps best known for his role as Jinnah in Richard Attenborough's ...

Football has encouraged problem gambling too long - advertising ban should be just the start Telegraph.co.ukAnybody who has crossed the threshold of a Las Vegas casino can hardly fail to have noticed the absence of clocks.

This Year's Holiday Advertising Is Missing Something Important ForbesFestive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.

Jane Maas and the Lasting, Honest Impact She Left On Advertising AdweekTributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...

6 social media trends revamping digital advertising SmartBriefIncreasing competition, growing fragmentation and decreasing attention spans are making it ever more challenging for brands to grab customers' attention ...

How McClatchy plans to pursue national advertisers’ digital budgets DigidayMcClatchy wants 2019 to be the year it starts competing for and winning national digital advertising budgets.

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