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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Cambridge Analytica's advertising may not be the bogeyman you think it is
According to Facebook, its advertising products do track conversion to real-world purchasing action. Facebook is confident that ads targeted towards people with relevant interests provide a better experience for both Facebook users and the businesses ...
Psychographics Are Just as Important for Marketers as DemographicsHarvard Business Review
Your computer knows you better than your friends do, say researchersThe Guardian
Meet the Psychologist at the Center of Facebook's Data ScandalBloomberg
The Psychometrics Centre - University of Cambridge
all 20 news articles »


Advertisers are turning up the heat on Facebook
A potential revolt by advertisers represents a major threat to Facebook. In 2017, 98% of its revenue came from advertising. Mozilla said in a statement that the steps outlined by Zuckerberg were positive, and that it would consider returning to ...
Firms start to pull Facebook ads following data scandalCNBC
Mozilla suspends advertising on Facebook after Cambridge Analytica scandalTNW
Mozilla pulls Facebook advertising after Cambridge Analytica scandalZDNet
WMUR Manchester -BetaNews -Markets Insider -Facebook
all 10,329 news articles »

Wall Street Journal

Facebook Tries to Calm Advertisers After Cambridge Analytica Crisis
Wall Street Journal
A handful of marketers suspended advertising on Facebook Inc. as the company hustled to quell anxiety about its platform in the wake of revelations that an outside company improperly handled data on tens of millions of its users. In recent days ...
Companies pull ads from Facebook after Cambridge Analytica controversyThe Hill
How Trump Consultants Exploited the Facebook Data of MillionsNew York Times

all 641 news articles »


What the World Would Look Like Scrubbed Free of Advertising
“I erase advertising like the plugin does in our browsers,” Higuera says. Advertisers spend $29 billion a year plastering highways, train stations, and other public spaces with ads. Higuera had mostly tuned them out until one day several years ago when ...


Sonos temporarily halts advertising on Facebook, Google
Why is Sonos suspending advertising to those platforms for only a week if it's so concerned? Apparently they're too important to its business. "Despite the flaws of these massive digital networks, we fundamentally believe in the power of technology to ...
Sonos pauses advertising on Facebook, Instagram, Google, and Twitter and gives the money to charityCampaignLive
Why We're Pulling Our Ads from Big Tech Platforms Next Week | Sonos BlogSonos Blog

all 13 news articles »

The Economist

To understand digital advertising, study its algorithms
The Economist
ALAN MISLOVE studies algorithms. Recently, his research at Northeastern University, in Boston, has shown that Facebook's software was leaking users' phone numbers to advertisers. He has also found new ways to audit that same software for racial bias ...

Mozilla Announces End To Advertising On Facebook Amid Cambridge Analytica Breach
So as of yesterday, we've paused our advertising on Facebook. CORNISH: So how much does Mozilla spend on advertising through Facebook? I mean, what kind of impact are we talking about here? KAYKAS-WOLFF: So while we make a product, Firefox, that tens ...

and more »

City OKs providing advertising dollars from fund to TDC
Project funds are nice, but Key West needs advertising dollars to keep business coming in, the City Commission voted this week. The board went against a resolution urging the Monroe County Commission to keep leftover Tourist Development Council money ...

Anchorage Daily News

Groups trade barbs over campaign advertising on Anchorage transgender proposition
Anchorage Daily News
Both sides of the debate over an Anchorage ballot initiative that would regulate restrooms and "intimate facilities" by sex at birth traded accusations over campaign advertising this week, a sign of escalating rhetoric as the mail-in election reaches ...


Firefox maker Mozilla to stop Facebook advertising because of data scandal
Here's how a data firm helped Donald Trump get elected as president. We have the FAQs. USA TODAY. The maker of Firefox stops advertising on Facebook, saying "when Facebook takes stronger action in how it shares customer data, specifically strengthening ...

and more »
Google News
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How Much Money Do I Need to Spend on Advertising?

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How to Save Money by Making Your Own Sign

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Media Savvy - How To Manage Your Time To Gain The Best Media Coverage

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How to Write B2B Ads That Catch Customers

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5 Reasons Why Headlines Are Crucial To Your Website?s Success

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11 Ways To Make Your Business Cards Work For You

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Electronic Display Signs

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When Times Get Tough... or When to Really Advertise

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Fax Broadcast Services Get Your Message to Millions

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If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from... Read More

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade... Read More

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very... Read More

Joint Ventures Increase Profits Quickly

A joint venture is when two or more businesses join... Read More

Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business

In the marketing world, radio has earned the reputation of... Read More

Scrolling LED signs

Scrolling LED signs is type of LED signs that displays... Read More

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for... Read More

The Motivational Triggers That Make People Buy

In order to sell more products and service, you need... Read More

The Importance of Your Business Card

What are you trying to say with you business card?We... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference... Read More

Tips for Using Paid Advertising

Quite a few business out there can't survive without some... Read More

Advertising Headlines and How to Write Them

1. Attract prospects with your headline Use your headline as... Read More

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More