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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Forbes

15 Things You Should Know About Location-Based Advertising
Forbes
As the name implies, location-based advertising means creating highly customized and targeted marketing efforts tailored to consumers in a specific place. While it's not a new concept (neighborhood-based direct mail campaigns came about long before the ...

and more »

SFGate

Last stop for cannabis advertising on Muni buses, trains, stations and stops
SFGate
The board approved the prohibition on a 6-0 vote, with Director Malcolm Heinicke absent. It takes effect Wednesday just six weeks before the sale of marijuana becomes legal throughout the state and covers all commercial advertising of cannabis and ...
SFMTA Votes to Ban Cannabis Advertising on City Buses, Trains and Transit StopsNBC Bay Area
SFMTA votes unanimously to prohibit cannabis advertising on Muni ...KRON4.com

all 6 news articles »

Slate Magazine

The Pivot From Advertising
Slate Magazine
Print media has been in decline for more than 15 years, its business model obsolesced by the ubiquity of free online content and the rise of online advertising. But all was not lost: The internet brought with it exciting new opportunities and forms ...


Salon

How advertising shaped Thanksgiving as we know it
Salon
How advertising shaped Thanksgiving as we know it. Libby's continues to compete with Borden's, Snowdrift and Mrs. Smith's for a place on the Thanksgiving table. Samantha N. N. Cross, The Conversation11.22.2017•4:00 AM•0 Comments. 0 Comments.
LES Kindergarten 'How to cook a turkey'Louisiana Press Journal

all 593 news articles »

CNBC

VR pioneer Jaron Lanier on the dangers of social media and ads
CNBC
Jaron Lanier says the ad-based business model is driving many of the problems with the internet.

and more »

Digiday

Life After Advertising: From agency CEO to cider maker
Digiday
In our new series “Life After Advertising,” we share the stories of past advertisers who endured the long hours in the industry and have emerged in a new career, perhaps a little worn, but mostly unscathed and living new dreams. Charles Rosen spent ...


Adweek

How Oprah's Podcast Sold All Its 2017 Advertising Slots in Just 24 Hours
Adweek
Oprah Winfrey, a multihyphenate media personality who needs no introduction, has blessed the podcast world with her presence, and advertisers have welcomed her with open arms. In an experiment gone right, Winfrey and the team at the Oprah Winfrey ...


Telegraph.co.uk

Newspaper publishers unite in video advertising deal
Telegraph.co.uk
The publishers of Britain's leading quality newspapers have signed a landmark deal to create a one-stop shop for video advertising online, in a sign of increasing industry collaboration to challenge the dominance of Facebook and Google. Telegraph Media ...

and more »

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
To get a show renewed for Facebook Watch, the social network's three-month-old hub for episodic video, one metric you won't be judged by is your show's ...

and more »
Google News
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Media, the Internet, Yellow Pages, and Your Business

If you are reading this article, chances are you could... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

How To Write Ads That Get Response

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5 Reasons Why Headlines Are Crucial To Your Website?s Success

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Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

The Principle Of Advertising Online

Advertising online is very similar to advertising in any environment.... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

Testing Headlines

A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More

A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before... Read More

Media Savvy - How To Lead, Persuade And Influence

The ability to lead, persuade and influence are integral skills... Read More

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

Cable Ads 5 Bucks!

Cable has grown from 13 houses connected together in 1948... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you're a retailer and the only kind of advertising... Read More

7 Unique Ways To Get FREE Advertising

1. Give Testimonials When you purchase a product or service... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More