Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


San Francisco Chronicle

Open up the black box of political advertising
San Francisco Chronicle
Those who would challenge false, hateful or misleading advertisements are rendered mute. They don't know what's been said, or to whom, because micro-targeted advertising happens out of public view. It's only through the efforts of diligent reporters ...
Facebook Wants to Self-Regulate Political Advertising, Provide Russian Ads to CongressVariety
Democratic senators preparing bill to deal with online political advertisingCNNMoney
Mark Zuckerberg backs stricter vetting on political advertising after Russian ad purchasesWashington Examiner
The Hill -BBC News
all 817 news articles »

Best of the week: Safari update underscores Apple's ambivalence about advertising
Digiday
Six ad industry groups wrote in an open letter to Apple last week that the move will sabotage the internet's economy. But because Apple makes most of its money from selling devices, unlike Google and Amazon, which bring in revenue from advertising ...


The Indian Express

Apple has done a horrible job advertising the iPhone 8
BGR
Let's say you have an iPhone 7 or an iPhone 6s, what are the benefits of upgrading to the iPhone 8? It's an important question that Apple has curiously and clumsily failed to answer. Sure, tech heads who intently watched Apple's keynote last week can ...
iPhone 8 Durability Test - BEND TEST - Glass Scratch Video!YouTube
iPhone 8 Teardown - iFixitiFixit
Apple admits to Apple Watch LTE problems just before it shipsThe Verge

all 530 news articles »

Forbes

Debunking Myths: Don't Count Out Traditional Advertising Channels; Embrace Them
Forbes
The widespread belief that web and social media ads are giving a higher ROI than the "old-fashioned" TV, press, and radio advertising is a costly myth. The myth hinges on the belief that the more precise targeting achieved by digital advertising not ...


MediaPost Communications

Advertising Week Launches 'Great Minds Think Unalike' Campaign
MediaPost Communications
Advertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New York conference next week. The campaign is designed to be transportable to other markets where the Advertising Week organization also holds ...


The Tech Takeover of Advertising in One Chart
Visual Capitalist (blog)
But, despite these other initiatives and some diligent messaging, make no mistake – both Alphabet and Facebook are media companies that get their money from one source. Advertising makes up the vast majority of their business, and they've both become ...

and more »

EFF

Apple does right by users and advertisers are displeased ...
EFF
With the new Safari 11 update, Apple takes an important step to protect your privacy, specifically how your browsing habits are tracked and shared with parties ...

and more »

Akron Beacon Journal

Facebook moves to block offensive terms from targeted advertising campaigns
Los Angeles Times
The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook users by entering hateful search terms on the social network's advertising platform. The ads would reach users whose ...
Facebook tightens advertising policiesAkron Beacon Journal
Sheryl Sandberg's Response To Facebook's Ad Targeting Controversy Is Spot OnRefinery29
Facebook tightens advertising policies after 'Jew-hater' fiasco - ABC ...ABC Online
ProPublica
all 114 news articles »

Supermarket News

Albertsons taps Burgstahler as advertising VP | Supermarket News
Supermarket News
Albertsons Cos. on Thursday said it has appointed Guy Burgstahler as the its new VP of advertising. Burgstahler previously served similar roles with retailers ...

and more »

CNBC

Amazon is bringing 2000 jobs in advertising, fashion to New York City
CNBC
Once in New York City, Amazon plans to house its advertising team there, which focuses on marketing, product, design and engineering. Full-time positions are also up for grabs to work for Amazon Web Services and Amazon Fashion, the company said.
Cuomo Announces New Amazon Office in New York City will Create 2,000 Jobs | Governor Andrew M. CuomoGovernor Andrew M. Cuomo - New York State
Amazon to open fulfillment center on Staten IslandSILive.com
Governor Cuomo Announces $100 Million Amazon Fulfillment Center in Staten Island to Create 2,250 New Jobs ...Governor Andrew M. Cuomo - New York State

all 61 news articles »
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100 Excellent Words and 70 Action Getting Phrases for Ad Writing

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For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More

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Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

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I caught myself wracking my brain over what kind of... Read More

The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it... Read More

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Many believe that when it comes to advertising, it's a... Read More