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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Forbes

Why Digital Advertising Needs A Blockchain Solution
Forbes
Internet fraud and fraud exposed in digital advertising are alarming terms that create a strong reaction among the online community. How do people react? They demand answers, write articles, post the information on blogs, or their website, while ...

and more »

WRALSportsFan.com

UNC-Chapel Hill sports advertising researcher speaks at Winter Games in South Korea
WRALSportsFan.com
Pyeongchang, South Korea — Walk around any Olympic Park, there's no doubt who paid to play. The logos of prevalent advertisers like Samsung, Kia and Coca-Cola are everywhere. And because of Visa's 30-year-long partnership with the Olympics, everything ...


The Boston Globe

Innovation of the Week: An alternative to advertising
The Boston Globe
A cryptocurrency alternative to advertising. Innovator: The online magazine Salon. What were they thinking? A growing number of Internet users are installing ad blocking software, which nixes often-annoying advertisements and allows websites to load ...


Los Angeles Times

Chrome ad blocker: The internet's largest ad company is now advertising's biggest traffic cop
Los Angeles Times
Google's Chrome browser is used by about 60% of desktop and mobile internet users. (Marcio Jose Sanchez / Associated Press). Google, already one of the dominant players in the online advertising world, may soon have even more power in that space. It is ...
Google's Chrome ad blocker means the Web's largest ad company is also now advertising's biggest traffic copWashington Post
Google Chrome is now online advertising's biggest traffic copThe Daily Herald
Google Chrome Browser to Start Blocking Bad-Mannered Web AdvertisingeWeek
The Keyword -Wall Street Journal -Coalition for Better Ads -Chromium Blog
all 127 news articles »

Sacramento Bee

McClatchy boosts digital audience, advertising revenue in 2017
Sacramento Bee
Sacramento-based newspaper publisher McClatchy, which has embarked on a chainwide digital transformation, on Friday reported gains in digital audience and advertising in last year's fourth quarter and all of 2017. And in a sign of a sea change in the ...

and more »

RT

Facebook advertising VP says 'Russian meddling' didn't aim to sway the election
RT
Even though Facebook has caved in to pressure from US lawmakers to crack down on 'Russian interference,' promising more safeguards against it, its vice president for advertising says Russians never tried to sway the 2016 election. Thirteen Russian ...
Facebook VP of advertising: Russian ads couldn't have affected election, because most came after the voteAmerican Thinker (blog)
Facebook's VP Of Advertising Slammed The Media's Russia Coverage — And Trump Is Loving ItThe Daily Caller
Mueller Indictment: Russians Manipulated Social Media, Advertising and Political Rallies to Impact 2016 ElectionThe National Law Review

all 2,675 news articles »

Business Insider

A Baird analyst valued Amazon's advertising business at $4 billion ...
Business Insider
Baird analyst Colin Sebastian predicted Amazon would make between $3 billion to $4 billion in 2018 from advertising. This would be more than Snapchat made from ads in 2017. Amazon's ad business is relatively new and the company doesn't disclose how ...

and more »

Richmond.com

Senate committee punts on school bus advertising, 'Kings Dominion Bill'
Richmond.com
You won't be seeing commercial advertising on school buses next year. A Senate committee on Thursday punted on a bill that would allow state school systems to sell commercial advertising on their buses as schools continue to struggle with funding. The ...

and more »

The Single Most Important Number in Digital Advertising -- The ...
Motley Fool
The management teams at Facebook (NASDAQ: FB), Twitter (NYSE:TWTR), and Snap (NYSE:SNAP) shared a common message during their fourth quarter earnings calls. "We're making good progress in our goal of driving better outcomes in ROI for our advertisers ...

and more »

The Verge

Unilever threatens to pull online advertising from 'toxic' platforms
The Verge
Consumer goods company Unilever is threatening to pull all advertising from online platforms that allow “toxic” online content, as reported by Reuters. According to a speech that is expected to be made today by Unilever's chief marketing officer Keith ...
Unilever, Owner of Dove and Ben & Jerry's, Threatens to Stop Advertising on 'The Swamp' of Google and FacebookGizmodo
Unilever threatens Facebook, Google with online advertising cutsFox News
Unilever to Facebook and Google: Clean up digital 'swamp' or we'll ...CNNMoney
The Week Magazine -Washington Post -The Guardian -IAB
all 124 news articles »
Google News
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How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More

Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad... Read More

A $40 Million Dollar Little Known Referral Strategy

Would you like to know how a car wash chain... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is... Read More

Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process

This article will show you how to cut your printing... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More

Create Your Own Business Cards, Part 2

This is the second part of creating your own business... Read More

7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial... Read More

Why Your Ad Failed

So you spent good money on an ad, put it... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More

Bad Seduction - Advertising Techniques That Dont Work

I just read some advertising suggestions on an Internet marketing... Read More

Promote yourself on radio for free

Unless you have become extremely popular in your personal or... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very... Read More

Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why... Read More

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your... Read More

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your... Read More

Organizing Business Cards for Effective Contact Management

Now that you've had colorful new business cards printed, and... Read More

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not... Read More

Should You Advertise on TV?

When people discover my background in advertising, the questions flow.... Read More