Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness  Search Engine JournalLearn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .
Asia’s AnyMind pulls in another $8M and expands into outdoor advertising  TechCrunchAsia-focused marketing startup AnyMind Group has landed a further $8 million in funding to close out its Series B round and expand into new verticals.
‘With evolving consumer demand, role of advertising has altered dynamically’  BusinessLineChanging consumer patterns have advertisers worried. With consumers being in control of the media they consume and how they consume it, advertisers are ...
In 2020, Native Advertising will be More Programmatic and Mobile - but Less Social  Social Media TodayA report, recently published by eMarketer, presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020, native ...
Advertising Week Europe Briefing: Audio’s coming of age  DigidayBoth the proliferation of smart speakers and the popularity of podcasts are pushing advertisers to think harder about audio. Advertisers are now seeing voice as ...
Is Advertising Making Us Miserable? New Study Says It May Be So  Cinema BlendReporting on movies, television, video games, and pop culture CINEMABLEND is the go-to source for today's plugged-in generation.
Blockbuster partnership: Embedded advertising helps Bollywood earn big  The Financial ExpressIn-film placements helping movie production houses recover costs, while also adding to the pre-release buzz.
UK advertising powers ahead as exports hit £6.9bn  The DrumBritain's stature in international advertising has been given a boost following the publication of new figures indicating that total exports rose to £6.9bn in 2017.
Amazon doubles down on TV advertising  Marketing WeekAmazon is now TV's third-biggest spender, with total TV ad revenue reaching £5.11bn in 2018 thanks to increased investment from online businesses.
Clever Advertising Creatively Encourages Denver to Conserve Water  My Modern MetSukle, a creative agency in Colorado, created a series of clever advertising campaigns that encouraged the people of Denver to conserve water.
Google fined €1.49bn by EU for advertising violations  The GuardianGoogle has been fined €1.5bn (£1.3bn) by the EU for abusing its monopoly in online advertising, bringing the total cost of punishments imposed on the search ...
SheSays celebrates mums in advertising with card collection  CampaignLiveMother's Day cards were created by women from a variety of backgrounds.
NBCUniversal, Sky team up to expand global advertising product  Reuters(Reuters) - Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, ...
Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away  ForbesFor anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...
Re: No more infant formula advertising in The BMJ  The BMJThis comes across as an arbitrary, irrational and knee-jerk action. Why exactly have these adverts been banned? I agree that the use of formula milk should be ...
British advertising guru is calling for Google and Facebook to be broken up  Daily MailSir John Hegarty – the man behind the famous 1980s Levi's laundrette advert said companies such as Google and Facebook must be strictly regulated as they ...
Ad Fraud Biggest Setback in Growth of Digital Advertising: Mobvista  DATAQUESTMobvista is trying to produce the best practices for identifying and reporting ad fraud and leveraging technology like machine learning to fight fraud.
Purpose advertising: The best an ad can be?  Aljazeera.comAn insight into the world of advertising and the challenge of striking a balance between purpose and profit.
Hardware Stores Find "True Value" In Hyper-Local Advertising  ForbesTrue Value Company is embracing a “marketing-as-a-*service*” model, offering hyper-local and highly targeted marketing to stores as part of a larger program to ...
Our View: Stop the tax on advertising  Napa Valley RegisterThis may seem like an arcane tax issue, but it affects every one of you in some way every day. Please let our lawmakers know that they should not look.
Advertising watchdog rules fake autism 'cure' adverts must stop  BBC NewsAdvertising watchdog the Advertising Standards Authority (ASA) has ordered 150 homeopaths operating in the UK to stop claiming they can cure autism.
Sam Ehlinger noticed maroon advertising at Austin airport  NewsWest9.comTexas Longhorns quarterback Sam Ehlinger made an interesting observation upon returning from Spring Break.
YouTube Facing Lawsuit That Alleges Toy Unboxing Videos Are “Abusive Advertising Practices” Aimed At Children  TubefilterA Brazilian lawsuit filed against YouTube's owner Google is raising questions about whether toy unboxing videos are manipulating kids — and whether similar ...
A Few Pioneering Women Every Advertising Industry Pro Should Know  ForbesAs we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...
Teikametrics adds hourly bidding optimization for Amazon advertising  Search Engine LandBoston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...
Offline Advertising Tips For Local Businesses  Business 2 CommunityWhether you're a long-established brand or a start-up, we're sure you've heard this line from a handful of concerned customers and fans before: “If you're not ...
Are Billboards as Civic Monuments the Future of Suburban Advertising?  Philadelphia magazineCatalyst Experiential is behind the billboards-as-monuments in Philly-area suburban towns. Could this new form of advertising come to your town next?
Will advertisers ever learn from YouTube advertising scandals?  EconsultancyContinued YouTube scandals beg the question whether greater introspection on the part of advertisers is warranted when their ads appear next to problematic ...
The show goes on for in-cinema advertising: Brands use power of big screen  Business StandardThe siren call of digital media had led many to believe that the era of in-cinema advertising was well and truly over. However, two reports launched in the course ...
Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon  ForbesThe blur between *content* and commerce intensifies, and social-media platforms are working overtime to create opportunities for brands to turn consumers' ...
No more infant formula advertising in The BMJ  The BMJBMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1279 (Published 21 March 2019) Cite this as: BMJ 2019;364:l1279. Article · Related *content* · Metrics ...
Facebook is creating a new advertising portal for housing, employment and credit advertisers and will remove 'hundreds' of targeting options  Business InsiderFacebook has faced backlash from civil rights groups like the National Fair Housing Alliance (NFHA) and American Civil Liberties Union (ACLU) that its platform ...
Does ‘woke’ advertising need a wakeup call?  YourStory.comWhat happens when brands want to be 'woke' in India, in an economy where 11 percent of the youth are highly conservative and 37 percent of them are ...
PACIFIC Digital Group hauls in eight advertising awards  PRNewswireSAN DIEGO, March 21, 2019 /PRNewswire/ -- PACIFIC, the Discovery Group, won eight American Advertising Awards for one brand campaign. The group is tied ...
Advertisers Boycott YouTube — And If History Is A Guide, They'll Be Back Soon  ForbesYouTube is facing criticism and an advertising boycott over objectionable *content* on its platform. Sound familiar? That's because advertisers have yanked their ...
Data Privacy Backlash: Is Facebook Advertising Truly Evolving?  MarTech SeriesFacebook is no different when it comes to providing building and providing privacy-related services. The leading social media advertising platform keeps ...
How measurable is online advertising?  Science DailyNew research sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the 'gold standard' of large-scale ...
Youtube and youth advertising: Oversight and transparency for our newest babysitter  Marketing LandIn today's world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly difficult to define and ...
Advertising Week Europe briefing: Broadcasters slowly unite against platform threats  DigidayAt Advertising Week Europe, it seems broadcasters may be showing a more collective front against platform threats.
Ex-Unilever boss Paul Polman: We need to bring humanity back to advertising  Marketing WeekAdvertising has lost its humanity in the “rat race” to do things quickly, according to Unilever's recently departed CEO Paul Polman, who is calling for brands and ...
The future of native advertising is mobile  The DrumNative advertising's ability to blend in with an end-user's *content* experience has made it extremely popular with brands. In fact, it's so popular that native made ...
U.S. lawsuit on hotels' internet advertising moves forward  ReutersA federal judge on Thursday rebuffed a request by hotel chains including Hyatt Hotels Corp, Marriott International Inc and Wyndham Hotel Group to throw out a ...
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine LandDuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...
Carphone Warehouse thwacked by UK Advertising watchdog for a Cyber Monday wobble  The RegisterUK phone-slinger The Carphone Warehouse has received a slap on the wrist from the Brit advertising watchdog after an offer proved a tad too popular.
3 ways to lower your Amazon advertising ACoS  Search Engine LandAmazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...
Identity and Advanced TV Have Reshaped Video Advertising  AdweekJust when creatives wrapped their heads around data and programmatic, new technology is about to reshape storytelling again. While those first disruptive ...
New Zealand shooting: Facebook faces advertising boycott over live-stream  CBS NewsTwo business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...
Is Content Marketing Advertising?  Social Media TodayThis seems like a simple question to answer, right? But the answer boils down to who you ask and how you define *content* marketing. Zara Curtis, Director of ...
Facebook is going to stop letting advertisers target by race, gender, or age  MIT Technology ReviewThe firm spent $5 million yesterday settling three cases that claimed Facebook's practices allowed employers to illegally exclude women from being served ads ...
WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport  World Health OrganizationWHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...
Digital out-of-home advertising is fracturing into many channels  MarTech TodayDigital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.
Facebook Announces 'Facebook Showcase' Premium Video Advertising Option  Social Media TodayWhile Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social Network's monetization plans ...
JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships  MarTech SeriesJW Player, an independent video technology company, announced it has expanded its proprietary Video Player Bidding solution, adding three new advertising ...
DDB harks back to founding trio in new corporate identity  Campaign IndiaDDB has unveiled a new corporate identity that invokes the founding principles of the three men who started the agency 70 years ago: Ned Doyle, Mac Dane ...
Advertisements Disparaging Another Product As Bad And Unhealthy Not Permitted : Delhi HC [Read Order]  Live Law'The settled position in law is clear i.e. while puffery is permitted, disparagement and denigration is not'.
This Tool Helps Marketers & Advertisers to Track Traffic Quality  Search Engine JournalThis is a sponsored post written by Finteza. The opinions expressed in this article are the sponsor's own. When online advertising replaced traditional ...
Has the Native Advertising Market Matured?  eMarketerThe typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...
Digital advertising fraud ecosystem stirs up a $1.63-billion scam  Business StandardRead more about Digital advertising fraud ecosystem stirs up a $1.63-billion scam on Business Standard. Online deception threatens to jeopardise the digital ...
The definitive guide to what’s in and out at Advertising Week Europe 2019  DigidayAdvertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...
Leo Varadkar's spin unit behind huge rise in advertising spending  The TimesThe taoiseach's department spent €1.8 million on advertising last year, up from €71000 in 2017, The Times can disclose.Government departments spent almost ...
How do you make money from podcasts? The pros and cons of advertising and subscriptions  RecodeJacob Weisberg and Bethany McLean from Pushkin Industries and Marshall Williams from Ad Results Advertising discuss the booming audio biz on the latest ...
Ad fraud scam drains your phone battery and lets advertisers make money by running hidden video ads  Daily MailA new report has uncovered a massive advertising fraud scheme that let made scammers serious cash, fooled marketing companies and killed users' ...
Kazerman Tapped for Advanced Advertising Post at Discovery  Broadcasting & CableKeith Kazerman has been promoted to executive VP, digital sales, advanced advertising and research.
What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.  ForbesThe article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.
Big Companies Freezing Their Advertising On YouTube Because Of Controversial Comments  ForbesThere's a large number of videos on YouTube available to literary everyone, featuring the likes of children, mostly girls under the age of 13, practising ...
You're being used to steal $50 billion in digital advertising  Fast CompanyA new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.
Google Fined 1.49 Billion Euros by EU For Unfair Advertising Rules, Third Penalty in as Many Years  News18The European Commission, which said the fine accounted for 1.29 percent of Google's turnover in 2018, said in a statement that the anti-competitive practices ...
TAM Media Research, Israeli firm develop digital advertising measurement tools  Economic TimesTAM Media Research, along with Israel-based business intelligence solution provider BI Science, has unveiled Digital AdEx, a *service* to monitor and provide ...
The push and pull of travel advertising  PhocusWireThe travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...
Advertisers say Facebook outage led to 'chaos' in buying  AdAge.comFacebook advertisers say the outage at the social network caused "chaos" in the market and cost them a whole day's work as they were frozen out of ads ...
LETTER TO THE EDITOR: For Florida’s restaurants, tourism advertising is key  The Northwest Florida Daily NewsFor many restaurants like mine across the South Walton area, a fully funded VISIT FLORIDA could make the difference between shuttering the doors and growth.
Advertising effectiveness vs. efficiency: what is important?  RaconteurFocusing on short-term wins has led to a growing efficiency bubble, leaving long-term advertising effectiveness by the wayside.
Advertising Spend Decreased In Italy In January: Nielsen | ESM Magazine  ESM - The European Supermarket MagazineAdvertising investment in the food sector increased by 4.9% in Italy in January, compared to the same month last year, reports news portal affaritaliani.it, based ...
George P. Kell, a retired advertising agency copy director and outdoorsman, dies  Baltimore SunGeorge P. Kell, a retired advertising agency copy director who earlier held posts with Project HOPE and a Washington, D.C., hospital, died March 16 from ...
The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth  ForbesThere's a limit to how much a company can cut, but top-line growth (driven by investment in advertising) is infinite, at least until a brand reaches 100% market ...
Duncan Garner: Good on advertisers pulling ads from Facebook  NewshubOPINION: How on Earth does Facebook, Youtube and the like get away with publishing such heinous and offensive *content* like the killing of 50 people?
Martin Sorrell: Amazon's advertising business will be worth $100bn  CampaignLiveAdvertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.
Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain  CointelegraphSponsored. Paying for the ultimate result of an advertising campaign, and not just impressions or clicks, has always been the dream of advertisers. There have ...
Snapchat's private market thrills brands but not publishers  AdAge.comNew premium ad platform has not led to riches for media partners even as advertisers access their best *content*. By Garett Sloane. Published on March 22, 2019 ...
Shaq joins Papa John’s board; to sign advertising deal worth $8.25M  Insider LouisvilleFormer NBA star Shaquille O'Neal has joined the Papa John's board and has agreed to appear in ads for the company for $8.25 million.
The Drum Digital Advertising Awards 2019 finalists  The DrumThe Drum Digital Advertising Awards Europe 2019 judging has been and gone and we can now reveal the shortlisted hopefuls.
The fine print: Impactful versus misleading advertising  Forbes IndiaWhile these two terms, 'impactful' and 'misleading', may seem to have diametrically opposite effects on the consumer, it may surprise many that these words ...
McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  AdweekWhen you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...
Best practices for targeted advertising: success factors for TV operations in the GDPR era  VideonetWith advertising revenues under pressure, TV channels see targeted advertising as an exciting new opportunity. According to eMarketer, by 2019, personalized ...
15 Classic Campaigns From African-American Creatives That Helped Shape Advertising  AdweekConversations surrounding diversity and inclusion—or, more pointedly, the lack thereof—have become a regular occurrence in the ad industry. Unfortunately ...
The advertising industry has a diversity problem – apprenticeships can help  The GuardianIt's really important that our workforce reflects the kind of people that we're advertising to, says Sue Frogley, UK chief executive of Publicis Media.
Snap to drug advertisers: We're the friendlier social network  CNBCTo win big pharmaceutical advertisers, Snap is positioning itself as a friendlier social network than Facebook and Twitter.
If Tucker Carlson Keeps Hemorrhaging Advertisers He Might Soon Be Down to Just 'My Pillow'  EsquireThe advertiser boycott of Fox News' Tucker Carlson has cost his show almost all of its major sponsors and forced Fox to advertise its own programming during ...
Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBCSome businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.
How streaming impacts digital advertising and consumer entertainment  TechRepublicStreaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.
Is television advertising entering full recession?  Telegraph.co.ukIt's Advertising Week Europe, when the good men and women of adland gather in London to imbibe of such exhilarating discussions as “How to grow like a ...
Seen and heard: Geo-tagging, elections boost out of home advertising  Business StandardOut of home (OOH) advertising may well count as a relic in the age of digital media. And yet, innovative repackaging coupled with data-driven usage and an ...
NCS Chief Research Officer to Be Honored for Her Contribution to Elevating the Science of Advertising and Marketing  Associated PressThis *content* is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.
Ahead Of Elections, BJP Leads In Facebook Advertising Spend  Inc42 MediaBJP has already spent INR 2.37 Cr on Facebook ads as of February. BJP and its affiliates account for over 50% of the total Indian ad spend in Feb. Congress ...
Facebook and ACLU Settle Over Biased Advertising  News GhanaFacebook said Tuesday it has reached settlement with U.S. civil rights organizations including the American Civil Liberties Union (ACLU) over discriminatory ...
Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street JournalAs a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...
Fixing Advertising’s Diversity Problem Shouldn’t Fall to Minorities  AdweekDiversity is not hiring a person of color or a female executive to save a predominantly white company from public backlash. Diversity is not recruiting culture ...
Tucker Carlson's off-the-rail insults put pharma advertisers in hot seat  FiercePharmaFox TV host Tucker Carlson is courting controversy again, and his show's advertisers—including some top drugmakers—are taking heat. Others, like ...
Calling time on formula milk adverts  The BMJBMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1200 (Published 18 March 2019) Cite this as: BMJ 2019;364:l1200. Article · Related *content* · Metrics ...
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7 Tips for Better Ads

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How You Can Create Advertising That Sells

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Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines

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8 Low Cost Ways To Advertise, Promote and Market Your Business

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For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

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If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret

A few years ago, I analysed the statistics of where... Read More

What Makes A Winning Online Ad?

Most people who have been involved with sales & marketing... Read More

Adding Art to Business Spaces

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Advertise Where Its Forbidden To

The most common way to drive people to your business... Read More

Imaging Isnt Everything

Many home improvement contractors attempt to use advertising to expand... Read More

Media Savvy - Treat Them As You Would Your Best Customer

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Testing Headlines

A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive... Read More

Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More