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New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More
Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More
We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More
Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More
I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More
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Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More
I recently saw an ad taped to my mailbox, mind... Read More
From my experience, I've been on many discussion groups and... Read More
Cinema advertising has always been an effective marketing tool for... Read More
Many groups like the Chamber of Commerce, ASB at the... Read More
Media Planning for SmartiesYou say you're ready to advertise. How... Read More
Several years back the billboard people put a big picture... Read More
Ever hear the term 'sexy' advertising? It's not necessarily what... Read More
To many ad agencies, radio is considered advertising's ugly stepchild.... Read More
If you want to sell more ad spaces, you must... Read More
Do you know how to design and deploy a marketing... Read More
What's the cheapest, most under-used marketing tool you have?The answer's... Read More
It is difficult to miss a Hummer, but how many... Read More
This is the second article of a three-part series. I'm... Read More
1. Attract prospects with your headline Use your headline as... Read More
Swapping business cards is one of the most basic and... Read More
The SKINNY on NewspapersUsing the paper is considered gospel by... Read More
When you first start out on your business venture, money... Read More
Your business is listed in the Yellow Pages whether you... Read More
If you knew these 10 high impact insider's hidden psychological... Read More
When advertising, you need to sell your opportunity, your products... Read More
Stand Out in Ways that Matter to Directory Users A... Read More
Want to create print ads that get results? Below are... Read More
1) Include a coupon in your large ads. This can... Read More
There should only be one, over-riding reason why you're doing... Read More
If you are creating a brochure, make sure you follow... Read More
What is the golden rule of internet advertising?Give, so you... Read More
In the sign industry we commonly refer to the material... Read More
Let's face it - most brochures go straight into the... Read More
Typical methods of advertising-newspapers, radio and television are effective if... Read More
Big businesses get instant credibility with their well-known company name... Read More
If you're a retailer and the only kind of advertising... Read More
To succeed in today's crowded marketplace where most of the... Read More
Starting a placemat ad business can create more business for... Read More
If you have a computer and a printer, preferably one... Read More
Pay close attention and make it work the best for... Read More
1. Attract prospects with your headline Use your headline as... Read More
As a business owner, you have the option of taking... Read More
The logo and graphic elements that you include on your... Read More
Electronic display boards signify high priority messaging, allowing you to... Read More
The single easiest way to increase sales is to look... Read More
Critics conclude that entertaining or "creative" commercials sell better than... Read More
What's the cheapest, most under-used marketing tool you have?The answer's... Read More
Cable has grown from 13 houses connected together in 1948... Read More
What I'm about to reveal are myths that most people... Read More
First and foremost - You should identify your target market.... Read More
Without a plan to distribute your cards, there's no need... Read More
I did a quick, very unscientific survey of 25 of... Read More
Don't use vague generalities in your headlines. Be as specific... Read More
How many times has this happened to you?A friend recommends... Read More
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