Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business ReviewIn February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...
Network Advertising bolsters creative team with new appointments  Exchange4MediaKetki Karandikar, Pervin Bhesania, and Saiket Sengupta have been appointed as Senior Creative Directors and Creative Director respectively.
Facebook Ads Manager issues are causing major headaches for advertisers  Marketing LandLast November, three days before Black Friday, Facebook's Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload ...
'Designed to deceive': how do we ensure truth in political advertising?  The GuardianFalsehoods in the campaign have prompted calls for a *fresh* look at our electoral laws.
Google changes policy on abortion advertising  BBC NewsGoogle will require advertisers who wish to run ads about abortion to apply for approval first, according to a change in the company's policy. Advertisers in the ...
Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving Tactics by Fraudsters  The Fintech TimesA new study from Juniper Research forecasts that advertisers will lose $42 billion of ad spend globally this year to fraudulent activities committed.
ASCI upholds complaints against 229 misleading advertisements  Economic TimesThe Advertising Standards Council of India (ASCI) examined complaints against 344 advertisements, of which 74 advertisers ensured prompt corrective action.
Digital Advertising, Consumer Privacy and More  EFFDigital ads—and control of the user data that makes them so profitable—are the heart of the consumer privacy debate. Earlier this week, the U.S. Senate ...
Odds on new laws about gambling advertising  Euro Weekly NewsIN a series of tweets from the Office of the Defensor Del Pueblo, acting Ombudsman Francisco Fernández Marugán has called for a review on the legality.
Ad Campaign - Campaign Trail: Work That Works  ETBrandEquity.comBrand work that cut through the clutter, reviewed: The Times of India, Nike, TAFE, MG Hector, Bingo Mad Angles.
Insurance Coverage B: Social Media Advertising  The National Law ReviewPotential Coverage B Insurance issues implicated by social media advertising. Insurance policy advertising injury or damage is defined as including a covered ...
Google Moves to Tackle Amazon Advertising Threat  Market RealistGoogle (GOOGL) is planning to show more shopping ads across its platform beginning this year in an apparent attempt to push back against Amazon (AMZN) ...
After Clive Palmer's $60 million campaign, limits on political advertising are more important than ever  The Conversation AUAustralia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.
Google is on a revamp spree: from redesigning services to advertising policies - ET BrandEquity  ETBrandEquity.comIts rehaul time for Google which is revamping its search engine. From making it user friendly to letting consumers order food, the search engine company aims to ...
Microsoft Advertising is the New Bing Ads  Search Engine JournalBing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform's offerings.
New Book Lifts the Veil on Amazon Advertising, revealing the secrets to Expand Your Brand Both Online and Offline  MarTech SeriesThe Ultimate Guide to Amazon Advertising, reveals everything brands need to know to successfully use Amazon Ads to reach an audience of 310 million ...
Selling out the city to advertising? Nothing new to see here  The Conversation AUBoth Melbourne and Sydney have been embroiled in controversy over advertising that dominates public space, but the debate isn't new. In fact, it's almost as old ...
Digital Audio Can Be An Advertising MVP – If Navigated Correctly  MarTech Series25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio.
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features  Search Engine LandThe ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an ...
Social advertising channels 2019: Growth, trends, spend  ClickZNew report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insights for ...
US digital advertising exceeded $100B in 2018 (IAB report)  TechCrunchDigital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive ...
ACT government to meet with advertising standards board over 'sexist ads', as Geocon warns against censorship  The Canberra TimesACT government ministers will next month meet with the national advertising standards board, as they continue to pursue changes to planning regulations to ...
SINA Tempers Advertising Expectations on Macro Concerns  Yahoo FinanceSINA (NASDAQ: SINA) announced mixed first-quarter 2019 results on Thursday morning. The Chinese internet media specialist continued to rely on its popular ...
Google emails in Adtrader lawsuit show company didn't refund ad fraud  Business InsiderInternal Google emails allegedly show that engineers at the company knew credit was being generated for clients whose money was wasted on invalid clicks.
Doctors told to raise their voice against misleading health advertisements  The HinduFight false claims on arresting hair loss and reducing body weight, says RGUHS Vice-Chancellor.
How the Facebook Ad Library Can Disrupt Digital Advertising Strategies  Business 2 CommunityLast March 2019, Facebook launched the Facebook Ad Library, a database of Facebook ads that can be accessed on the web. It contains information about ...
Last Mile Delivery Meets Targeted Advertising On Boxi's Freight-As-Billboard Trucks  ForbesAd clients pick the routes on which Boxi's delivery trucks function as their 25-foot billboards.
Instagram's IGTV finally gets horizontal video, and advertisers see the potential  AdAge.comInstagram says it's adding the ability to upload horizontal videos to IGTV.
Here Are This Year’s Winners of the Black Pencil, One of Advertising’s Most Coveted Awards  AdweekDroga5's NYT work, W+K's 'Dream Crazy' and AMV BBDO's 'Viva La Vulva' join D&AD's top winners.
Bud Light Must Stop Running Ads Saying That Miller Light Contains Corn Syrup, Judge Rules  TIMEA Wisconsin judge has ordered Anheuser-Busch to stop suggesting in advertising that MillerCoors' light beers contain corn syrup.
With A New CRO, Twitch Levels Up Its Advertising Ambitions  AdExchangerAt any given moment, 1 million people are watching Twitch, tuning in to the half a million people who stream themselves playing video games every day.
Network Advertising further strengthens its creative team  afaqsKetki Karandikar, Pervin Bhesania and Saikat Sengupta have been appointed as senior creative directors and creative director respectively. Each of these new ...
Facebook gives small businesses new advertising and engagement tools  Marketing LandFacebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an Automated Ads ...
What we know about how political parties use Facebook advertising – and what we don't  The Conversation - UKOver the past five years, Facebook has exploded as a site for political advertising and election campaigning. Donald Trump, Jeremy Corbyn and Angela Merkel ...
The future of AT&T is an ad-tracking nightmare hellworld  The VergeThe company is planning to track everything you watch and everywhere you go in order to sell more expensive ads.
TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up  VarietyConsumers race to digital video for fewer ads, but they might find tailored pitches instead.
Oyo gets new head of creative from advertising industry  Economic TimesNEW DELHI: Advertising industry veteran Mayur Hola will lead creative for India and South-East Asia for hotel chain Oyo. Prior to this, Mayur was national ...
How ethical is it for advertisers to target your mood?  The GuardianESPN and the New York Times are exploring how to match marketing to their users' emotions.
Tachyon Burst: Can Ethereum And Glimpse Protocol Fix Digital Advertising?  Crypto BriefingThe Glimpse Protocol, backed by ConsenSys' Tachyon accelerator, is using Ethereum and Dai to give users complete control of their data.
How advertisers are fighting back against Amazon's private labels  Business InsiderMarketers are trying to keep up with Amazon's private labels like targeting highly specific keywords.
With TikTok back in play, advertisers clock in  Economic TimesBENGALURU: ByteDance-owned TikTok is emerging as a popular advertising platform for a host of consumer brands, as the Chinese short video application ...
Google changes policy to block misleading ads for anti-abortion groups  The GuardianAnnouncement comes after Guardian revealed Google gave $150000 in free ads to opaque anti-abortion group.
Tango returns to TV with vibrators, sexts and Tanguru  Marketing WeekTango wants to “become part of the national conversation again” with its new and deliberately awkward sugar-free campaign. The fizzy drinks brand has broken ...
How to Leverage Your Alumni Network to Land a Job in Advertising  AdweekIt's one of the strongest networks at your disposal and shouldn't be overlooked.
Letter to the Editor: Disgusted by Tulsa World advertising from EPIC charter schools  Tulsa WorldWith everything in upheaval in this state, the thought that a trusted Tulsa news source is taking as money to promote the exit of much-needed teachers into the ...
advertising giant Leo Burnett names Liz Taylor chief creative officer  Crain's Chicago BusinessLiz Taylor, former FCB Chicago chief creative officer, will now oversee creative and communications for Leo Burnett.
Facebook warns advertisers ‘Clear History’ tool may impact ad targeting  Marketing LandFacebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users to disconnect their ...
When it comes to consulting firms, some advertisers aren’t convinced  DigidayAccenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.
Coming to Terms With the Realities of Working in Advertising  AdweekOpinion: And how to leave your expectations at the door.
ASCI upholds complaints against 229 advertisements  Exchange4MediaOf these complaints, 123 belonged to healthcare, 83 to education sector, seven to food & beverages sector, two to personal care and 14 were from 'others' ...
Amy Nikolovski: ‘Truth in advertising’ laws should also apply to politicians  The AdvertiserTanya Plibersek blamed Clive Palmers massive pre-election advertising blitz for contributing to Labors surprise federal-election loss to the Coalition.
Opinion | These Ads Think They Know You  The New York TimesNearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...
Fox News Hires New Head of Advertising Sales  Hollywood ReporterWith Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News on Monday announced her replacement: Viant ...
Walmart's battle with Amazon has new fronts: Digital ads and A.I.  CNBCYou might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...
These brothers started India’s only publicly-listed ad tech firm and landed Amazon.in, Godrej, Mahindra, and Cadbury as clients  YourStoryProgrammatic ad tech company Vertoz recorded a Rs 36.84 crore turnover last year, and employs over 130 people.
How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator  ForbesKiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...
New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows  The New York TimesThe New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...
These 2 Advertising Startups Offer Uber Drivers Yet More Side Hustle  ForbesUber drivers could earn up to $400 more each month by displaying advertising for two new startups created by college students.
Comcast's FreeWheel creates programmatic OTT marketplace for local TV advertisers  DigidayIn the latest example of companies bridging traditional TV advertising into the digital realm, Comcast's created a digital video marketplace for advertisers.
Global Advertising Display Market 2019 About the Market Strategies, Adopted by Leading Respective Organizations 2025  Livonia PostAdvertising Display Market Report provides important information related to the overall market and price forecast over a five-year period, from 2019 to 2025.
Advertisers Pack into Game of Thrones Season 8 Finale in U.K.  Wall Street JournalUnlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...
Facebook videos, targeted texts and Clive Palmer memes: how digital advertising is shaping this election campaign  The Conversation AUThis year's election will be the first in Australia where the parties will be advertising more on social and digital platforms than traditional media (TV, radio, ...
The Big-Tech Backlash Is Coming for Digital Advertising in Travel  SkiftMomentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...
Most PA Sportsbooks To Avoid Pop Music While Advertising  Penn SportsbooksThe American Gaming Association released a code of conduct that informs Pennsylvania sportsbooks and others across the US how to responsibly advertise.
Clean.io raises $2.5M to fight malicious advertising  TechCrunchExisting approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...
2019 Data-Driven Marketing & Advertising Outlook  Marketing LandIt's hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.
My favourite advertising campaign is REI's #OptOutside: BBDO's Josy Paul  Business StandardWhich is your favourite campaign and why? I have many campaigns that are my favourites. They provoke me and force me to look at advertising with *fresh* eyes.
Officials warn of misleading online advertising on Memorial Day  WDIV ClickOnDetroitMemorial Day weekend kicks off the summer retail "holiday" season when consumers see ads everywhere detailing great prices on new and used cars, outdoor ...
Swiggy leverages slice of life advertising and hyperlocal marketing to woo users  LivemintNew Delhi: Armed with a ₹100 crore advertising budget for the year, Swiggy, the online food ordering platform, is banking on slice of life advertising and ...
Apple arms web browser privacy torpedo, points it directly at Google's advertising model  The RegisterApple's WebKit team, which develops the plumbing beneath the iGiant's Safari browser, has proposed a way that online ads can be measured while maintaining ...
BE Exclusive: Airtel dials top creative agencies for advertising pitch - ET BrandEquity  ETBrandEquity.comTelecom giant-Bharti Airtel has called for a creative pitch to handle its below-the-line (BTL) and regional communications business, according to sources close to ...
Facebook pivots to privacy, pushing brands from native to performance advertising  The DrumFacebook has announced a 'fundamental shift' in how it is develops products with privacy in mind, unveiling a series of changes that will likely push brands ...
How Pinterest plans to attract more self-serve advertisers  AdAge.comPinterest executives discuss plans to develop an ad platform that appeals to a broader base of brands as they try to ramp up business following its first quarter as ...
The Top Three Amazon Advertising Ad Formats to Leverage for Mother's Day 2019  EntrepreneurThis year, Mother's Day spending in the United States is expected to reach $25 billion, up from $23.1 billion in 2018. 84 percent of American adults are expected ...
Posters advertising Morrissey's new album have been banned by a rail network  Manchester Evening NewsMerseyrail in Liverpool says advertising 'does not reflect the organisation's values' following a complaint from a member of the public.
Digital Advertising Platforms Struggle To Keep Pace With Growing Acceptance Of Marijuana  AdExchanger“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...
Google parent Alphabet’s stock tumbles on slow advertising growth  Washington PostThe firm said growth in advertising sales slowed to 15 percent from a year earlier.
‘Math men’ not mad men rule advertising’s data age, says Lévy  Financial TimesMaurice Lévy, the chairman of the supervisory board and former longtime chief of Publicis, defended the company's recent $4.4bn purchase of Epsilon, arguing ...
Why Advertising Doesn't Work Very Well - People Profiled By Demographics Actually Agree On Little  Science 2.0If you want to annoy someone in their late 30s, joke that all they care about are avocado toast points or beard grooming or running off to Coachella when a ...
Clutch Features Niswey Among Top 5 Marketing and Advertising Agencies in India  PR.comNew Delhi, India, May 26, 2019 --(PR.com)-- Niswey, an inbound and account based marketing services agency based in New Delhi, has been named as one of ...
Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup  CNBCStarbucks got free advertising over the last few days after a modern-day coffee cup was spotted in a "Game of Thrones" episode — and it turns out it wasn't even ...
Rapid TV News - TV advertising most effective channel to drive small business growth  Rapid TV NewsThe decline of TV advertising in favour of digital is widely reported but for small businesses it would appear that TV works just fine according to a study from...
More Data On Amazon's Advertising Business  Seeking AlphaAt the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.
Suzuki appoints Iris for advertising following split with Red Brick Road  CampaignLiveSuzuki has appointed Iris as its lead agency for creative and strategy after splitting with Red Brick Road. Red Brick Road has worked with the automotive brand ...
Quorum's Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data  MarTech SeriesQuorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards ...
MSU art students, professor recognized with advertising awards  Mississippi State NewsroomNine students and a longtime professor in Mississippi State's Department of Art recently were honored with awards from the Tuscaloosa American Advertising ...
Barren parks department to offer advertising for landscaping donors  Bowling Green Daily NewsBarren County Parks and Recreation is expected to start a program that will allow people to advertise for free in Jackie Browning Park in exchange for providing ...
Facebook Affirms Decision To Block Marijuana Advertising  Z6MagNo more marijuana ads on Facebook? Facebook in its weekly policy meeting have affirmed previous decision to block contents that attempts to sell and ...
Australian election campaign: database of political Facebook advertising  The GuardianSearch and view all the ads from the major parties, independents, politicians and a variety of lobby groups and other third over the course of the election ...
Advertising Agency SpotCo Joins Forces With Analytics Company Tanna Inc. for Ticketing Suite  Playbill.comEntertainment branding, marketing, and advertising agency SpotCo has partnered with analytics company Tanna Inc. to form a new *service* that will concentrate ...
Google has given $150,000 in free ads to deceptive anti-abortion group  The GuardianObria Group's ads suggest it provides abortion services, when in fact it tries to persuade women not to terminate pregnancies.
Which advertising channels are best when all else is equal?  The DrumLinkedIn's recently unveiled 'Reactions' will likely lead to countless marketers tracking how many 'likes,' 'celebrates,' 'loves,' 'insightfuls' and 'curiouses' their ...
BJP tops political advertisement spend on Facebook, Google in Feb-May  The HinduEarlier this year, digital platforms like Google and Facebook had said that they will offer details of political advertisements on their platform.
Biographer Examines Dr. Seuss' Advertising Roots  KJZZWhen we were kids,We all read his books.Even though many of the wordsSeemed like gobbledygook.There was "Green Eggs and Ham"And "The Cat in the Hat.
Hemp Companies Criticize Facebook and Instagram Advertising Policies on Times Square Billboard | Westword  WestwordA coalition of hemp businesses are calling out two of the country's most popular social-media platforms for what they believe are unfair advertising policies.
Advertising Experts Offer Advice to Young Creatives Trying to Make It in the Field  Adweek'Only go into advertising if you love communication.'
Why Billboard Advertising Still Works in the Digital Age  CheddarBy Carlo Versano. Clear Channel Outdoor Holdings ($CCO), now officially an independent company following its spin out from iHeartMedia, is making a bet that ...
Snap has a new partnership that opens it up to hundreds of thousands of advertisers  CNBCSnap and Shopify have a new integration to allow Shopify merchants to buy and manage Snapchat Story ad campaigns.
'Nasty' election prompts calls for crackdown on political advertising  SBSAfter an election that saw candidates smeared and non-English speaking voters targeted, experts are calling for more regulations on political advertising to stop ...
Spotify debuts voice-enabled audio ads with Unilever  AdAge.comRivals such as Pandora are also testing the feature, but have yet to launch a *service* with advertisers.
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