Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

How Alexa Is Changing The Future Of Advertising  ForbesMany wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...
Reflecting on a career in advertising and marketing  Business DayAs advertising agencies struggle to remain profitable, advertising is no longer the sought-after career it once was.
Karmarama lands £70m Lidl advertising account  CampaignLiveAccenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS.
Diageo under fire for 'deceptive' Cîroc vodka influencer advertising on Instagram  The Drinks BusinessDrinks giant Diageo is under fire for “deceptive” advertising after social media influencers published thousands of promotional posts for Cîroc vodka without ...
Tech giants need to take more responsibility for the advertising that make them billions  Delano.luIf *content* which is pedestrian, not polarising, pays for online advertisers, what does this mean for democracy and freedom of speech? Sarah Glozer considers ...
‘Advertisers to face action if ad firms don’t pay fee’  Times of IndiaGURUGRAM: The MCG has issued a notice to all firms that advertiser in the city to conduct an audit of advertising agencies hired by them and ensure th.
WPP advertising group to cut 3,500 jobs in £300m restructuring  The GuardianWPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...
Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want  WIREDWith Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.
What you need to know in advertising today  Business InsiderEverything that you need to know in advertising today, from growing mobile ad fraud problems to WPP's three-year restructuring plan.
Gerson da Cunha on old school advertising with Alyque Padamsee  ETBrandEquity.comBrand Equity met ad veteran Gerson da Cunha to talk about his friend the late Alyque Padamsee.
Is working in advertising in the blood?  AdNewsThis new segment takes a look at the dynasties working in adland and puts an historic lens to past agency and client relations. This edition we meet the White ...
This new deep fake video is both advertising and art  Fast CompanyAward-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.
Advertising & Marketing 101: How to get your business started  Dallas Business JournalIf you're reading this, you've taken an important step to grow your business. You've decided that you need to advertise to get your business where you want it to ...
PG&E Sued for Spending on Advertising Instead of Fire Safety  BloombergPG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...
HCM City to auction bus advertising space again  Viet Nam NewsThe three unsold packages for leasing advertising space on HCM City public buses will be put up for auction for a fourth time this month following three earlier ...
Facebook, Google not advertising industry's biggest problem  The Australian Financial ReviewFacebook and Google are at the "lower end" of an online advertising fraud epidemic which is costing businesses $19 billion a year, and regulation must extend ...
The Best Target For Addressable TV Advertising Is Not The One You Think  ForbesAs television advertising moves towards digital-style targeting, with the ability to serve up ads to people who fit a certain demographic profile, it's worthwhile to ...
Veedol launches a new campaign for Take-Off  ETBrandEquity.comVeedol has launched a new campaign for its flagship brand - Take-Off. Lowe Lintas Kolkata, the agency-on-record for Veedol, has conceived the advertising ...
Death is not always deadly in advertising  The Globe and MailThe Globe's bimonthly report on research from business schools. Media and pop culture are rife with representations of death. Through crime and drama shows ...
4 Ways Agencies Can Be More Transparent in Their Advertising  AdweekIt's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...
The Code Of Advertising Practice Is Once Again Safe In The Hands Of A New Self Regulatory Body, The ARB - Media, Telecoms, IT, Entertainment - South Africa  Mondaq News AlertsThe Advertising Regulatory Board officially opened for business in November and has already handed down its first ruling. South Africa Media, Telecoms, IT, ...
Infographic: Social media 101: Advertising in South Africa  Media UpdateSocial media is already a great tool for advertisers in South Africa. But one question remains: Is your brand ready to connect with thousands of the country`s ...
The issue of advertising on arts buildings  The BoarAdvertising has become so ubiquitous in the twenty-first century that modern audiences tend to not even think twice about the seemingly eternal, mind-numbing ...
PR Agency: Hefty Fine For Breach Of Ban On Drugs Advertising - Media, Telecoms, IT, Entertainment - Netherlands  Mondaq News AlertsThere is a ban against advertising drugs to the general public. The Dutch Ministry of Health, Welfare and Sport (VWS) takes strong action and imposes fines of ...
Camp Fire lawsuits target PG&E for advertising about its safety work  San Francisco ChroniclePacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...
transcosmos Wins "Japan Advertising Cloud Agency of the Year" Award at the Adobe Symposium 2018  Markets InsiderTOKYO, Dec. 12, 2018 /PRNewswire-PRWeb/ -- transcosmos inc. is proud to announce that the company received the "Japan Advertising Cloud Agency of the ...
Because change happens: how advertising is helping to tackle menstrual taboos in India  The DrumAdvertising has the power to change the world, but in India, where taboos around menstruation continue to linger, it is facing its toughest challenge yet. We take ...
Music in advertising: The bond between brand and music  Media UpdateMnemonics might not be in everyday conversation, but they are integral to the advertising process, says Adam Howard, owner of Howard Audio.
TV Data is Changing Advertising Across Screens  ExchangeWireThere is no argument that TV is changing. A number of experts have shared their predictions with ExchangeWire, as to how TV advertising will shift in 2019.
In-Feed Native Ads: Measuring Native Advertising  ForbesThe onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.
DDB Mudra's Vineet Gupta might be turning an entrepreneur  Campaign IndiaIn what could be the latest in the series of top deck movements in ad land, DDB Mudra Group CEO Vineet Gupta is believed to be turning into an entrepreneur.
Advertising's Next Frontier: Your Smart Home  ForbesAdvertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
Propaganda India joins the Worldwide Partners network  Campaign IndiaThe tie-up gives the Bengaluru based agency access to 70 markets across the globe.
Global eSports Market Market Outlook 2024 By Revenue Stream-Sponsorship & Advertising, Ticket Sales, Merchadising & Others - ResearchAndMarkets.com  Associated PressDUBLIN--(BUSINESS WIRE)--Dec 12, 2018--The “Global eSports Market (By Revenue Stream-Sponsorship & Advertising, Ticket Sales, Merchadising & Others; ...
Oyo appoints Animal to handle creative | Advertising  Campaign IndiaOyo Hotels and Homes has awarded its creative mandate to Animal following a multi-agency pitch. Animal is an advertising and branding agency based in New ...
UK betting firms back live sports advertising ban  The GuardianOnline gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.
Remembering god - the late Alyque Padamsee  ETBrandEquity.comBy far the best GOD conversation I have heard is one narrated by my first boss at Lintas, Adi Pocha. Alyque and his right hand man of the time, Baghu Ochaney, ...
UK government spent most on Facebook political advertising  POLITICO.euUK government spent almost £97000 on ads seeking support for its Brexit deal.
Why this mum's heart-wrenching open letter about advertising to pregnant women is going viral.  MamamiaA journalist has penned a heartfelt open letter to tech companies urging them to change the way they target advertising to pregnant women. Late last month ...
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  ForbesAn innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...
Council calls Telstra payphones an advertising grab  Herald SunTelstra is pushing ahead with plans to install more than 120 super-sized payphones in central Melbourne, a move that some at the city council see as little more ...
Facebook testing search advertising as new revenue stream  Seeking AlphaFacebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.
Open Measurement Software Development Kit for Mobile In-App Advertising Gains Global Adoption, Enabling Viewability Measurement on 2 Billion Devices Globally  Global Banking And Finance ReviewThe IAB Technology Laboratorys Open Measurement Software Development Kit (OM SDK) has achieved tremendous support by measurement companies, ...
Advertising Agencies Task APCON On 2019 Political Campaigns  Leadership NewspaperAdvertising practitioners across Nigeria have called on Advertising Practitioners Council of Nigeria, (APCON) to prevail on political parties and candidates to ...
10 advertisements that broke the internet in 2018  702Some were good, some were great, many were just plain awful. They all went viral.
Amazon product ads evolution: A harbinger of Amazon local advertising?  Search Engine LandGoogle is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...
Opinion | Advertising shift to digital media affects print  LivemintAmardeep Singh, CEO of the IPG Mediabrands digital media agency, Interactive Avenues, is flooded with queries from his clients on digital media possibilities ...
Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel  The TelegraphBritain's biggest online pharmacy advertised on Russia's Kremlin-sponsored television station, which was accused of spreading propaganda over the attempted ...
Discovery: Advertising Impact Minimal, Buy The News  Seeking AlphaDiscovery's stock sold off sharply as its TV ratings dropped 11%. Advertising revenue growth guidance reduced to 2-3% from 3-5% for Q4 2018. The financial ...
Sattviko launches campaign to 'fight against plastic'  ETBrandEquity.comSattviko launches its 'Sattviko wrapper exchange' campaign across India.
Want good marketers? Look for these 10 traits.  Knoxville News SentinelThere is an immense demand for experienced and entry-level digital marketers, even right here in Knoxville. The top trending marketing and advertising skills to ...
P2P Transport"s Nonstop Media acquisition will create Australia"s largest taxi advertising network  Proactive Investors AustraliaP2P Transport Ltd (ASX:P2P) - The first 300 digital taxi top units are currently being delivered and fitted to vehicles in Sydney, Melbourne and Brisbane.
Industry stalwart Sagar Mahabaleshwarkar joins Contract Advertising as chief creative officer  afaqsContract Advertising has announced the appointment of Sagar Mahabaleshwarkar as the chief creative officer. With over three decades of experience across ...
Tracing HUL's Horlicks journey  ETBrandEquity.comBeverage brand Horlicks was recently sold to Unilever in a blockbuster deal. Brand Equity traces the past and the present events that shaped the brand..
Sky CEO calls for action on gambling advertising online  iGaming BusinessSky CEO Stephen van Rooyen has claimed the gambling industry's plans for a 'whistle to whistle' ban on advertising during all sports broadcasts will do little to ...
The Pitch: Advertising and marketing news for 12.11.18  RichmondBizSenseSpang produced a TV campaign for national retail chain Ulta Beauty. The holiday-themed spots for New York-based McCann were shot in Warsaw, Poland, and ...
Online advertising has alienated our most valuable asset – the consumer  The DrumIt's an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved ...
Interactive ads will be the new face of display advertising  Nieman Journalism Lab at Harvard"Ad impressions and CTR numbers will become things of the past sooner than you think."
The big lessons of political advertising in 2018  The Conversation - USThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over. As co-directors of the Wesleyan ...
Multiplexes: Binging on advertising  The Financial ExpressApart from leveraging blockbusters, cinemas are turning to brand tie-ups and activations to boost revenue this holiday season.
APN Outdoor to operate all advertising managed by Perth Airport  MediaweekAPN Outdoor, now part of JCDecaux, has announced it has signed an important new agreement with Perth Airport, rounding out its existing contract covering ...
Oxbridge applicants misled by personal statements company, Advertising Standards Authority rules  The TelegraphOxbridge applicants purchasing £150 pre-written personal statement were misled after believing they could pass them off as their own work, the Advertising ...
Help! I'm an 'adult' in advertising & I've no idea what I'm doing  MarkLives.comFor a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.
Advertising tries to reach classrooms - SWI swissinfo.ch  swissinfo.chInitiatives by companies to sponsor teaching materials in schools are being met with resistance.
BE Exclusive: The web-series that caught everyone's attention  ETBrandEquity.com(Thinkstock Images) With the rise of video-streaming platforms in India, viewers made a transition online to watch *content*. Google India in its 'Year in Search ...
Rimrock Gold Corp. Announces Branding and Marketing Agreement with Global Advertising Corp.  NasdaqLas Vegas, Dec. 11, 2018-- LAS VEGAS, December 11, 2018-- Rimrock Gold Corp., is pleased to announce that its wholly-owned subsidiary Acqua Cannabis.
Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don't Care About Their Movies  AdweekWhen it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood ...
Global ERP Software for Advertising Agencies Market Is Set to Grow at a Remarkable Pace in the Coming Years - Press Release  Digital JournalLarge EnterprisesMarket segment by Regions/Countries, this report covers.
Boohoo 'broke advertising rules', BBC Watchdog finds  BBC NewsThe BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.
Cancer society calling on province to ban promotion, advertising of e-cigarettes  Regina Leader PostConcerned about youth vaping, the Canadian Cancer Society is calling on the province to ban promotion and advertising of e-cigarettes.
Street Fighter 5 has in-game advertisements now, and they’re as hilariously stupid and inept as you’d expect  VG247Capcom just added in-game advertisements to Street Fighter 5 – and if they weren't so gross they'd actually be pretty funny. A few days ago, Capcom ...
Whig advertisers help fund toys, care package stockings  Cecil DailyELKTON — Ads have been a steady presence in the Cecil Whig since its first issue 177 years ago, but over the past few weeks readers have likely noticed ...
Twitter warns global users their tweets violate Pakistani law  ETBrandEquity.comAfter Googling the relevant sections of Pakistan's penal code, the Toronto Sun op-ed editor was startled to learn he stood accused of insulting the Pr..
Brands born on the internet embrace physical stores  ETBrandEquity.comA growing number of brands born on the internet are opening physical stores and moving into suburban malls.
Online gambling advertisement is becoming more popular than TV  Bulawayo24 NewsAfter lawmakers in many countries prohibited gambling advertising on television, it was pushed into online spaces. And it was precisely in the network where it ...
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  ForbesOnline Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...
New Business League: October 2018 report | Advertising  Campaign Asia-PacificJWT, Publicis, DDB, Wavemaker, Zenith and OMD are among the agencies shifting positions in R3's latest tally. Plus, see the month's top 10 APAC wins.
Firefly’s on-car advertising platform that displays ads customised to locations set for global launch  CompeloThe Firefly smart on-car advertising platform uses machine learning algorithms and geo-location to deliver adverts mounted on vehicles that are tailored to the ...
Competiton Commission clears Zydus Wellness-Heinz India deal  ETBrandEquity.comThe Competition Commission Tuesday said it has approved Zydus-Cadila's deal to acquire Heinz India consumer wellness business that includes popular br..
Zara owner Inditex reports 4% profit growth  ETBrandEquity.comThe world's largest clothing retailer, which also owns upmarket label Massimo Dutti and teen brand Bershka, said in September it expected like-for-lik..
“We will be an advertising platform for the converged world,” Amobee COO Domenic Venuto  BeetTVLONDON — Thirteen years in business and $72 million in funding tends to give you a certain authority position in the marketplace. For Amobee, the ...
eBay customer? Check the Advertising Preferences!  Ghacks Technology NewsIf you are an eBay customer, either as a seller or buyer, you may want to check the advertising preferences on the site if you have not done so in the past.
Advertising has an aegism problem | Agency News  AdAge.comIn advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.
Advertising unhealthy habits at the C-Store  The Daily PrincetonianLast week, I noticed a giant Red Bull display in the Frist Campus Center C-Store that included the message: “Shaping up your GPA? Red Bull gives you wings.
TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)  VarietyHulu and AT&T are set to launch technology in 2019 that will place a full-motion video ad on screens when viewers pause TV selections.
Location-tracking apps are definitely selling you out to advertisers  Vox.comAnother week, another host of privacy concerns that somehow sound both utterly horrifying and totally obvious. Amazon announced Monday that its voice ...
Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism ReviewIt's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...
WhatsApp ads are coming: Will advertisers start buying?  Marketing LandIn August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a business or brand in the ...
The growing call for political advertising reform  The DrumThe disconnect between regulation of digital and physical advertising is gradually closing, as efforts to increase the transparency and regulation of online ads ...
YouTube drops paywall from some Originals, explores advertising  Marketing LandIn a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...
Chrome 71 stomps on abusive advertising  Naked SecurityGoogle shipped version 71 of its Chrome browser yesterday featuring a raft new security measures alongside fixes for 43 known issues.
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework  AdExchanger“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...
Guide to Advertising Technology  Columbia Journalism ReviewExecutive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...
Festive advertisers dump TV for online media  The GuardianUK advertisers are cutting almost £44m from their TV ad campaign budgets in the run-up to Christmas, as a shift in focus to targeting shoppers on digital media ...
WWD Yearbook #10: Mayhem and Money Take Root in Media  WWDPrint has gone prestige as publishers continue to face unprecedented changes to advertising, leaving billionaires to buy what they will.
Football has encouraged problem gambling too long - advertising ban should be just the start  Telegraph.co.ukAnybody who has crossed the threshold of a Las Vegas casino can hardly fail to have noticed the absence of clocks.
Alyque Padamsee, father of modern Indian advertising, dead at 87  LivemintAdvertising aside, Alyque Padamsee was formidable in front of the camera as well and is perhaps best known for his role as Jinnah in Richard Attenborough's ...
Why the birth of Wunderman Thompson is relevant to everyone in advertising  afaqsWPP's decision to merge vintage advertising brand J. Walter Thompson with direct-and-digital shop Wunderman holds a mirror to ethos of advertising today.
The future of advertising is not just martech but a re-emphasis on branding  The DrumI believe the next stage of advertising will see the re-emphasis on branding. Marketing tech has become in vogue and it has its role but in a world dominated by ...
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The Internet and Beyond - 12 Tips on Writing Better Brochures

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Understanding Internet Banner Advertising

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Vinyl Banners for the Right Occasion

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How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

What Colors Make Your Services Most Attractive?

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Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More