Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

The South Story: Advertisers bank on growing potential of television in southern markets  Moneycontrol.comAccording to a 2019 report titled The Southside Story, television dominated the advertising space in south last year with 79 percent followed by radio with 16 ...
Programmatic advertising 101 (Infographic)  Tech in AsiaProgrammatic advertising is here and it's using machines to buy ads. How did we get here?
How to Succeed in Advertising Boycotts Without Really Trying  RealClearPoliticsOn January 8, the restaurant chain Red Lobster became the 20th major advertiser to stop running ads on Tucker Carlson's Fox News program. It's not because ...
Investments in Diversity Hiring Aren’t Leading to Inclusivity in Advertising  AdweekThe ANA Educational Foundation released a report this week detailing the challenges that the advertising industry still faces when it comes to hiring and ...
Meet Memopay, the Bitcoin Cash Advertising Model That 'Pays for Attention'  Bitcoin NewsThe ad platform Memopay uses a novel approach to advertise someone's website, product or *service* by sending a small fraction of BCH to public addresses.
JCDecaux renews and extends the advertising street furniture contract in Bilbao for 15 years  GlobeNewswireJCDecaux renews and extends the advertising street furniture contract in Bilbao for 15 years. Paris, February 20th, 2019 - JCDecaux SA (Euronext Paris: DEC), ...
Here's why the advertising world is betting big on 2019  Moneycontrol.comThe year will see a substantial increase in government spending due to the general elections scheduled before May.
City of Weston Vs. Lamar Outdoor Advertising; trial put on hold  WV NewsThe sides have agreed to the postponement of a trial in a federal civil action in which the Bridgeport billboard company Lamar Outdoor Advertising has ...
Government warned about potential legal action over 'unenforceable' alcohol advertising laws  TheJournal.ieAN ADVERTISING GROUP warned the government that it could take legal action over new laws that will prohibit alcohol ads near schools and on public ...
Global Advertising Market Trends, Share, Size, Growth, Opportunity and Forecast Report 2019-2024  GlobeNewswireDublin, Feb. 20, 2019 (GLOBE NEWSWIRE) -- The "Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024" ...
What's the life of an advertising person worth?  AdNewsIn an open letter to the industry, commentator Roy Morgan calls on the Media Federation of Australia and industry leaders to “lay down the law” and help fight ...
Why You Should Pair Programmatic Advertising with Paid Search  Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
Phone, TVs Offer Campaigns Unprecedented Advertising Access  Government TechnologyFrom “digital fences” around certain locations to location sharing through popular applications, political campaigns are taking advantage of the wealth of data to ...
Navy Pier awards advertising account to agency founded in New Zealand  Chicago Business JournalSources say the Pier's new communications director Cory Jobe precipitated a shakeup in advertising agency vendor for the state's most popular tourist attraction.
Baidu’s reliance on advertising makes it vulnerable to China downturn  South China Morning PostMembers of staff work at the Baidu booth during Global Mobile Internet Conference (GMIC) at the National Convention in Beijing, China April 27, 2018.
EBRSO looking into claims of man posing as LSU athletics employee, advertising bogus job  WAFBSeveral women in the Baton Rouge area are on high alert, alleging a strange man posing as an LSU Athletics employee has been passing out a bogus ...
Tom Goodwin Talks Advertising, Super Bowl And What He Thinks Is 'Absolutely Crap'  B&TSpend a few minutes talking to Tom Goodwin, and you will come to the conclusion that he really likes the advertising industry. Voted the #1 voice in marketing on ...
Lamar Advertising to appear at the Morgan Stanley Technology, Media & Telecom Conference  GlobeNewswireBATON ROUGE, La., Feb. 20, 2019 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR) today announced that Sean Reilly, CEO of Lamar ...
Advertising meets technology  The Sun DailySilverPush, chief revenue officer, Kartik Mehta on how technology is transforming and impacting the ad industry. by Mark Mathen Victor. $tempAlt.replaceAll('"','') ...
The future of advertising cannabis  MarkLives.comFor a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.
Emotional Advertising: This Is Your Brain on Outrage  PopdustIf it makes you mad, you'll click on it. And more brands are catching on.
In South Korea, digital advertising revenue tops $3.55 billion, surpasses broadcast ads | #AsiaNewsNetwork  Eleven MyanmarSeoul (The Korea Herald) - Advertising expenditure on digital platforms rose to over 4 trillion won ($3.55 billion) in 2018, surpassing the amount spent on ...
Lamar Advertising Company Announces Fourth Quarter and Year End 2018 Operating Results  NasdaqNet revenue increased 7.4% to $427.9 million• Net income increased 9.8% to $95.7 million• Adjusted EBITDA increased 9.5% to $195.3 million..
Thousands of Android apps bypass Advertising ID to track users  Naked SecuritySix years after it was introduced, it looks as if Android's Advertising ID may not be the privacy forcefield Google claimed it would be.
Advertising, Subscriptions To Drive CBS's Fiscal 2019  ForbesCBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.
HQ2: Amazon's ad business will not be affected  Business InsiderAmazon won't move forward with its plan to build a campus in Long Island City, but that change doesn't seem to have impacted Amazon's advertising expansion ...
Advertising spend to grow by 14% to Rs 80,678 crore this year  Economic TimesThe advertising market is likely to grow at 14 percent to Rs 80,678 crore this year, the fastest growing market globally, driven by strong macroeconomic factors, ...
Mediacorp 'radically restructures' advertising rate  Marketing InteractiveMediacorp said the restructured TV rate card has also been optimised for parity with digital media, resulting in potential savings of up to 80%.
ABC sells out the Oscars | Media  AdAge.comDespite the absence of a host and a slate of Best Picture nominees that includes a made-for-TV movie, advertisers don't seem to have been particularly anxious ...
Princess Cruises Launches First Advertising Campaign for Asia and Emerging International Markets  PRNewswireSANTA CLARITA, Calif., Feb. 20, 2019 /PRNewswire/ -- Princess Cruises today launched its first advertising campaign written and produced specifically for its ...
Nike Addresses Complaints Over Incorrect Kobe 4 Protro Advertising  ComplexNike has addressed complaints that the advertising for the Nike Zoom Kobe 4 Protro 'Draft Day' incorrectly promised full-length Zoom Air cushioning.
Labor accuses Treasurer Josh Frydenberg of potential advertising rule breach  The AdvertiserTreasurer Josh Frydenberg potentially breached strict government advertising rules by using taxpayer funds to promote himself as the Liberals deputy leader, ...
IAA World Congress: Advertising walks the ramp to save the loom  Campaign IndiaAs a part of the inaugural day festivities at the 44th IAA World Congress, Kochi, senior industry women and men will walk the ramp for a cause.
In-housing: The new trend which is changing the face of digital advertising.  Business MattersBusiness MattersA new report commissioned by advertising platform Bannerflow has revealed 91% of marketing decision makers having moved at least part of their digital ...
US digital ad spending will finally overtake traditional in 2019  QuartzSpending on digital ads is finally overtaking traditional media—thanks to the decline of the yellow pages.
Ellen Hammett: M&S's move to split its creative should bring some much needed spark back  Marketing WeekThe decision to put its clothing & home ad account up for review is the latest sign the retailer is finally addressing the very different problems its two businesses ...
Digital advertising forecast to be No. 1; Gannett revenue drops but digital grows  WRAL Tech WireUnder the cloud of an aggressive takeover bid, Gannett reported a dip in fourth quarter revenue Wednesday. But the company said it was encouraged by growth ...
3 Key Advertising Takeaways From the IBM Think Conference  AdweekThe 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...
Amazon has a big advertising business. Walmart wants one too  The Seattle TimesWalmart gets 300 million shoppers visiting its stores each month, and the purchase data they generate could be a gold mine for big advertisers like Coca-Cola ...
Twitter rolls out new advertising rules to fight political misinformation  ABC NewsThe social media giant was once "unprepared and ill-equipped" to deal with political misinformation. It doesn't want that to happen again.
Coca-Cola takes lead in advertising by signing deals for IPL & World cup  Economic TimesCoca-Cola has taken a big lead over arch rival PepsiCo in advertising, having signed sponsorship deals for the upcoming IPL and World Cup.
A Guide To Facebook Advertising For Young Entrepreneurs  ForbesAs a remote worker for several companies, an essential element of my work is managing the advertising strategy on Facebook. I carefully follow the changes that ...
Global Outdoor Advertising Market Analysis & Outlook, 2019-2023 with JCDecaux, Clear Channel Outdoor, Lamar Advertising Company, and Outfront Media Dominating - ResearchAndMarkets.com  Business WireDUBLIN--(BUSINESS WIRE)--The "Global Outdoor Advertising Market: Industry Analysis & Outlook (2019-2023)" report has been added to ...
Timeline: Lee Clow’s 50 Years in Advertising  AdweekLee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach.
Advertising And Event Opportunities | Psychiatry & Behavioral Health Learning Network  Psych Congress NetworkThe Psychiatry and Behavioral Health Learning Network is the number-one source for cutting-edge *content* in the addiction treatment and mental healthcare ...
UK broadcasters face advertising tipping point, new study finds  The GuardianBroadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...
Why Do Advertisers Keep Spending More and More With the Walled Gardens?  AdweekThe latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital ...
Agency leaders in India on how the advertising landscape will evolve for them and their clients in 2019  The DrumIndia has become one of the most enticing consumer markets in the world in recent years and advertising agencies in the country have monetized on the market ...
How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  AdweekThe “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...
3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social  AdweekIt's no secret, the economics of online *content* has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital ...
News about Burberry, Walmart, McDonald's: Wake-Up Call | News  AdAge.comThe day's big news on advertising and brands, from Burberry to Walmart to McDonald's.
Promoting African Businesses through Advertisement  THISDAY NewspapersAs stakeholders in the creative industry set for the African version of the Advertising Week, Raheem Akingbolu reports that the event will be an ideal platform for ...
Amazon India spent twice what Walmart-Flipkart did on ads in 2018  QuartzFlipkart and Amazon may be locked in a tight race for supremacy in Indian e-commerce, but when it comes to ad spends, the homegrown company does not ...
B2B Advertising Is Boring Prospects, Study Finds 02/20/2019  MediaPost CommunicationsB2B decision makers are bored. The advertising they are getting is lackluster, and they wish it was more like the creative they see in B2C, according to a study ...
Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  AdweekMost investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...
Chanel designer Karl Lagerfeld's legacy in advertising  More About AdvertisingKarl Lagerfeld, superstar fashion designer and guardian of the Chanel brand since 1983, has died in Paris aged 85. Not many got to wear his clothes, but.
Agnello Dias inducted into The Ad Club Calcutta's Hall of Fame  Campaign IndiaThe Advertising Club Calcutta has inducted Agnello Dias, co-founder and chief creative officer, Taproot Dentsu, into its 'Hall of Fame' for the year 2019.
FMCG spends highest on digital video advertising  The Financial ExpressWithin digital media, digital video is expected to have the fastest growth, with a CAGR of 37%; it is likely to reach Rs 5545 crore by 2021.
Nine Of The Best Outdoor Advertising Campaigns  ForbesMembers of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.
Oracle discovers another major fraud operation affecting Android users and mobile advertisers  Marketing LandA major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle.
U.K. Government Report Calls for Investigation Into Digital Advertising Market  AdweekThe realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government ...
MannKind - Scripts, Advertising, And Cash  Seeking AlphaAdvertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.
Kick-start your advertising campaign today with The Speaker  The SpeakerBringing you the latest headlines, analysis, opinions and exclusive *content*, this is The Speaker, your home of politics.
Google to introduce Advertising Transparency Report and searchable Political Ads Library for Lok Sabha Election 2019  Business TodayThe initiative aims to bring more transparency and openness to election advertising online and enabling voters to get the election-related information they need.
Dutch MPs call for transparency on Facebook political advertising  DutchNews.nlDutch MPs have almost unanimously backed a motion calling on the government to pressure Facebook to come clean about political advertising ahead of the ...
Advertisements can serve as catalysts for social change  The Reflector OnlineGillette's recent short film, “The Best a Man Can Be” rightly criticizes toxic masculinity and its implications for future generations. The film is the most recent ...
Calm marketing: Could advertising benefit from being a little quieter?  WarcA school of UX design thought posits that technology can become more useful to people if it becomes calm, that it should inform and create calm, that it should ...
How to make sure your marketing is culturally sensitive  AdAge.comAvoid backlash-inducing mistakes by diversifying...everything.
Northeast Alabama Community College wins three national collegiate advertising awards  Times-JournalNortheast Alabama Community College has just been notified that the college has won three awards, one gold, two silver, in the National 2018 Collegiate ...
Marketers Can Tap Into Mobile Advertising to Create a Successful Event  AdweekThink about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances ...
Tips to Help Advertisers Survive and Thrive in the Gig Economy  AdweekWe've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...
Advertising, Marketing & Promotions Alert >> As More States Legalize Marijuana, Advertising And Marketing Regulations Come Into Focus - Food, Drugs, Healthcare, Life Sciences - United States  Mondaq News AlertsThe trend of states legalizing marijuana shows no signs of abating. United States Food, Drugs, Healthcare, Life Sciences Davis & Gilbert 20 Feb 2019.
Taco Bell Nearly Doubles Television Advertising Spend in January  Skift TableNote: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.
Why Quick Serves Should Invest in Out-of-Home Advertising  QSR magazineIn today's world of social media and digital ads, traditional billboards almost seem archaic. Yet, the billboard industry is actually growing, largely because of its ...
18000+ Android Apps Caught Violating Google’s Advertising ID Policies  Fossbytesn a recent report, it has been revealed that devices of millions of Android users around the world might have been compromised owing to popular apps sharing ...
Online advertising body accused of knowingly breaking UK & EU data laws  Sky NewsAn organisation which sets standards for online advertising has been accused of knowingly breaching data protection laws, according to legal complaints filed ...
Google: Still 'early days' for performance advertising on YouTube  Marketing LandDeveloping the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...
It turns out the World Record Egg was created by a 29-year-old advertising creative  CNBCThe creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...
Advertisers can now view Google mobile speed scores for more landing pages  Search Engine LandAdvertisers can now see the loading speeds of more mobile landing pages, due to an algorithm update announced Tuesday by Google Ads. The mobile speed ...
5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand  EntrepreneurWe're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...
Advertising and Sponsorships  Construction.comSweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...
The Safari browser update that's driving marketers crazy  AdAge.comApple Safari's second iteration of Intelligent Tracking Prevention, or "ITP2"—which prevents tracking cookies from working in the open web—has been causing ...
Twitter Q4 profit soars on strong gains in advertising, global user base shrinks  Business TodayTwitter said it would stop using the monthly user base metric and instead report.
Immersion Active Acquires Award-Winning Marketing and Advertising Agency Gilbert & Sheppard Group  PR WebFrederick (PRWEB) February 20, 2019 -- Immersion Active, a leading digital marketing agency specializing in connecting mature consumers with brands that.
Amazon's Promising Advertising Growth Story  Seeking AlphaAmazon.com Inc. is making serious inroads in the global digital advertising business. Covering the expected growth of this lucrative market on a macro level. Ho.
Revealed: Facebook enables ads to target users interested in 'vaccine controversies'  The GuardianSocial media platforms under pressure by US congressman to crack down on anti-vaccine propaganda, citing Guardian investigations.
The country advertising for 'moral' executioners  New Zealand HeraldA small island nation has made global headlines after advertising vacant positions for hangmen. The controversial job ads were featured in local papers in Sri ...
To attract direct response advertisers, Reddit adds more performance tools  DigidayReddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...
Taranaki Rugby advertising for forwards coach after Paul Tito's departure  Stuff.co.nzA lead coaching role for the Taranaki Rugby Football Union has become available with the departure of Paul Tito.
Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.comAccording to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...
Content marketing is 'not advertising', says IAG marketer  AdNews*Content* marketing is still massively misunderstood, including by people in senior roles, and could fill a gap left by dwindling community newspapers, says IAG ...
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBCAmazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.
Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising  WBAL TV BaltimoreRealtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing. The Dudley | Roan Home Team of ...
Facebook, Google to bring rules on poll ads to stop ‘foreign intervention’  Times of IndiaIndia News: MUMBAI: Facebook and Google in India on Monday told the Bombay high court they are bringing in new rules for political advertisements before the ...
Marketers are Shifting Advertising Budgets to LinkedIn  Search Engine JournalMarketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...
Track Takeover: Art replaces advertising in SEPTA station  WHYYDozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...
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