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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Forbes
Move Over, Television: What Type Of Advertising Tops All Others Combined?
Forbes
You can't go three minutes without checking your smartphone, and advertisers have taken notice. Over the next two years, mobile advertising will reach a new milestone unexpectedly quickly. It will account for 43 percent of all ad spending—and it will ...

and more »

Stop Burying Digital Advertising
Inside Higher Ed (blog)
There is power in closely aligning digital (as well as social) advertising with traditional marketing efforts. To me, there is an obvious place for digital advertising in the marketing mix, but do we need to scrape the bottom of the supply-side barrel ...

Business Insider
What you need to know in advertising today
Business Insider
Politicians have uncovered evidence of a dark advertising campaign on Facebook, in which Brits were encouraged to lobby against Prime Minister Theresa May's Brexit plan. A former Coca-Cola executive turned cannabis startup founder reveals why crafting ...

and more »

SPECIAL ADVERTISING WRAP2019 Medicare issue inside
Tampa Bay Times
Today's top headlines delivered to your inbox. Sign up for our other newsletters (View our Privacy Policy). Sign up for News At Noon. The latest headlines with your lunch. Sign up for our other newsletters (View our Privacy Policy). Weather Center.

Forbes
Obamacare: Death By A Thousand Advertising Cuts
Forbes
Obamacare is still the law of the land, but the Trump administration and Republicans in Congress are determined to undermine the law in the hope it will cease to function. One of the strategies is to cut advertising funding for ACA insurance plans. If ...
2018: The Health Care Election - Wesleyan Media Project - Wesleyan UniversityWesleyan Media Project - Wesleyan University
October 20, 2018 - TwitterTwitter

all 71 news articles »

Adweek
What a Decentralized Web Means for Digital Advertising
Adweek
Startups have been working on projects to decentralize the web for years—it was even a plot point in the last season of HBO's Silicon Valley—but tongues really began wagging when the father of the World Wide Web, computer scientist Tim Berners-Lee, ...

Adweek
This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores
Adweek
“They feel ignored by advertising. And at the same time, they feel they are stronger, sexier, cooler and more who they want to be than they ever have before,” said Keating. Current work for Exuviance, an anti-aging skin product line, illustrates how ...

WebProNews
Apple Search Advertising: Their Next Multi-Billion Dollar Business?
WebProNews
Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple's advertising business will be worth billions by 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within ...
Apple Could Become a Multibillion-Dollar Ad Business. Here's HowBarron's

all 16 news articles »

WV News
Marciano Los Angeles Unveils the Holiday 2018 Collection and Advertising Campaign
Hastings Tribune
NEW YORK--(BUSINESS WIRE)--Oct 22, 2018--The Marciano 2018 Holiday advertising campaign, creative directed by Chief Creative Director, Paul Marciano and photographed through the lens of Thomas Louvagny, is shot in the heart of Los Angeles.
Introducing the GUESS Holiday 2018 Advertising CampaignAssociated Press (press release) (blog)

all 9 news articles »

Burlington County Times
The facts behind some of the advertising in the MacArthur-Kim contest
Burlington County Times
These days, every time you turn on a television, open your mailbox or log onto a computer, there's a decent chance you'll spot a political advertisement making claims about the candidates in the contentious 3rd Congressional District contest. Far-left ...

and more »

Google News

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